BenchmarkONE

NOVEMBER 19, 2020

Keyword research is the first step in a well-thought-out and successful SEO strategy. Because keyword research is such a determining factor in whether or not prospects discover your business, it’s natural to want to handle it with the utmost of care. Gone are the days of off-the-cuff keyword research. The results?

Paid Content 94

Paid Content Keywords Research Paid Search Agency 94

Aberdeen

OCTOBER 25, 2022

In this episode of Aberdeen’s digital series Research Meets Reality, Mike Lock sits down with Jim Rapoza , Aberdeen’s head of IT infrastructure research to discuss advice for small business as they navigate the path to modernization. What technology areas do you invest in? Who do you partner with? Reduced Complexity.

Small Business Marketing 40

Small Business Marketing Research Video Marketing Business 40

Aberdeen

OCTOBER 3, 2022

Aberdeen’s “Research Meets Reality” is a digital series that provides an unparalleled convergence of thought-provoking research with real-world anecdotes. The post (VIDEO) Research Meets Reality: Small Business Information Security appeared first on Aberdeen Strategy & Research. Enable / protect upside opportunities.

Small Business Marketing 40

Small Business Marketing Research Video Marketing Phishing 40

Aberdeen

APRIL 21, 2021

Austin, TX — April 21, 2021: Today, Spiceworks Ziff Davis (SWZD) launched Aberdeen Strategy & Research to provide unparalleled insights into the business technology market. Aberdeen Strategy & Research helps ignite business outcomes for clients who are building compelling B2B marketing campaigns.

Enterprise Management 52

Enterprise Management Research Marketing Management Marketing & Strategy 52

Convince & Convert

NOVEMBER 30, 2023

As we’ve written about before, there are a ton of roadblocks to digital transformation. It’s not enough to simply have a brilliant strategy. Without the right level of engagement and buy-in from those who will be most affected by the change, even the most meticulously crafted strategies can falter. But there is a better way.

Digital Transformation 125

Digital Transformation Lock-In Allocation Work Management 125

Influitive

APRIL 22, 2015

And Forrester’s latest research report, B2B Loyalty, The B2C Way , outlines practical ways B2B marketers can apply B2C principles to deepen relationships and engagement. Deepen engagement to lock in loyalty. For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. Download the free report here.).

Forrester 100

Forrester Loyalty Peer-to-peer Research 100

InsightSquared

OCTOBER 4, 2019

You need someone with “ops” in their title to lock that down in the CRM because otherwise, it throws off the whole organization’s forecasts and worse—it skews your perception of who actually buys. Conduct a research project to find out what titles are involved and how they’re organized. These tips are mini, but mighty. That’s bad.

Buy 174

Buy Paid Search Agency Account Based Marketing ABM 174

Launch Marketing

FEBRUARY 22, 2024

From leveraging research to crafting compelling narratives and navigating the complexities of product naming, the lessons shared by these executives serve as a roadmap for success. In the fast-paced world of B2B marketing, new product launches demand more than just a great idea—they require meticulous planning and strategic execution.

Product 62

Product B2B Marketing Planning B2B 62

Navigate the Channel

MARCH 6, 2023

Research can help you isolate why those publics want, need or care about your information, but to start, at least identify publics within those three groups. The way you and your company relate to the public is crucial to its success. Understanding there is no uniform general “public” is also not an option. Are they the general public?

Public Relations 65

Public Relations Lock-In Work Management PR 65

Optinmonster

SEPTEMBER 18, 2020

Gated content is also referred to as locked content. In fact, we’ve seen amazing results from content locking, including one site that got 11,000 new subscribers in a month with a simple content upgrade. Plus, locking your content doesn’t impact SEO. Pros and Cons of Content Locking. Video replays.

Lock-In 93

Lock-In Top of Funnel Conversion Marketing Automation Services 93

SalesIntel

MARCH 25, 2024

No one wants to realize they’ve locked themselves into a bad contract or have wasted their budget. There is no discovering you’re locked out of the data you need. As professionals, we always want to make the best choice. When choosing software vendors, it’s easy to default to picking the biggest player.

Zoominfo 52

Zoominfo Ideal Customer Profiles Paid Search Agency Companies 52

Salesforce Marketing Cloud

JANUARY 3, 2024

He and Asterisk Loftis – Salesforce MVP and certified UX Designer – are locked in about this issue. Discover how to set collaborators up for success with inclusive workflows, user research advocacy, and cross-skilling. Maybe they spent most of their time patching up the backend and slapping duct tape on design problems.

Design 105

Design Validation Lock-In Class 105

DealSignal

JANUARY 30, 2024

Lead generation is an essential step in any B2B sales process. But it’s not enough to simply have a list of leads: To truly succeed, businesses need to understand the needs and pain points of their target market and tailor their messaging accordingly. This is where lead enrichment tools come in. What is a Lead Enrichment Tool?

Lead Ranking 52

Lead Ranking Marketing Automation Services Budget Programs Marketing Budget 52

Contently

APRIL 26, 2020

The main solution here is to plan ahead because it allows you to lock in on what to cover and what to save for later. When my class of floppy six-year-olds stood on stage to sing a song in front of our families, my body froze. I turned around so my back faced the crowd… the entire time. It turns out Churchill felt similarly growing up.

Webinar Metrics 177

Webinar Metrics Tips Lock-In Class 177

Customer Experience Matrix

APRIL 1, 2020

Retail Behavior Surveys Showing just how quickly the world changed, retail consumer research platform First Insight found that the impact of coronavirus on U.S. As marketers finish their initial emergency adjustments to coronavirus lockdowns, they are starting to think about longer-term plans. Retail foot traffic tracker Placer.ai

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Martech

MAY 2, 2022

Media mix modeling is currently available on Roku through an existing partner, marketing research company IRI. As ad veterans know, upfronts are the traditional way that brands have locked in linear TV inventory for ages. As ad veterans know, upfronts are the traditional way that brands have locked in linear TV inventory for ages.

Advertising Agencies 94

Advertising Agencies Budget Programs Advertisements Advertising 94

SalesIntel

OCTOBER 25, 2023

No one wants to realize they’ve locked themselves into a bad contract or have wasted their budget. There is no discovering you’re locked out of the data you need. Research-on-Demand Access SalesIntel’s unique “Research-on-Demand” service remains an essential feature.

Zoominfo 52

Zoominfo Ideal Customer Profiles Paid Search Agency Companies 52

Martech

MAY 2, 2022

” “The site’s structure is too locked down.” ” “Our page structures are too locked down.” ” “The site’s structure is too locked down.” ” “Our page structures are too locked down.” WordPress is not for everyone. Processing.Please wait.

Enterprise Management 97

Enterprise Management CMS Development Microsite Marketing Management 97

Contently

DECEMBER 10, 2020

It’s the only way to stay in lock-step with customers to make sure we continue to build the products and provide the services they require. 2020 is a year unlike any other. As LiveIntent’s SVP of global marketing, I came in with a comprehensive plan, ready to execute. That was gone. We went from in-person events to virtual ones.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

Sharpspring

AUGUST 16, 2022

Most likely because the iMessage services (built on older SMS and MMS protocols) align with Apple’s business strategy of locking customers into the Apple ecosystem. The State of Martech, by the research firm Ascend2 and SharpSpring, found that 44% of marketing teams are using 4 or more tools to execute their strategy.

Google 87

Google Budget Programs Lock-In SMS 87

Savanta

AUGUST 1, 2016

Following on from this logic, market research studies tend to focus on measuring customer satisfaction and its cousin the Net Promoter Score (NPS). The third segment are ‘locked-in’. These insights have important implications for customer satisfaction and loyalty research in B2B markets.

Customer Satisfaction 120

Customer Satisfaction Lock-In B2B Lead Scoring 120

Marketing Insider Group

NOVEMBER 7, 2022

Quick Takeaways: Spending your unused marketing budget on content marketing right now gets you a locked-in annual content plan before the year even starts. With SEO-based content marketing, we use objective research of the customer questions, keywords and concerns to decide what’s important. We need a brochure.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Exo B2B

SEPTEMBER 18, 2020

It’s the tiny little paddle lock that shows up just before the URL address. You can tell you’re on a secured page because you’ll have https :// rather than the unsecured [link] in the web address and there will be a paddle lock. We will publish the other one in the following weeks. Enjoy the read. STOP using simple passwords !

Autoresponders 105

Autoresponders Tips Lock-In Eye-Tracking 105

Martech

AUGUST 8, 2023

GPT’s highest-leverage functions for CRM and email People are largely using GPT today for idea creation, content creation and even research that doesn’t depend on up-to-the-minute information. That’s not for lack of technology. In March, Salesforce announced its foray into generative AI for CRM, Einstein GPT. Sounds good, right?

CRM 92

CRM Marketing AI Marketing Automation Services Lock-In 92

Salesforce Marketing Cloud

JUNE 12, 2023

The hottest topic in service today is generative AI, especially in the contact center. 84% of IT leaders we surveyed in a recent study say generative AI will help their organization better serve customers, and every day I speak with service leaders who are excited about the potential for generative contact center AI. What’s in the way?

Contacts 98

Contacts Generation Knowledge Base Lock-In 98

Bionic

JANUARY 20, 2023

Instead of locking in a year-long deal in the up-front, advertisers are building in escape clauses and shorter deals. Bionic’s AI-Powered Advertising Research Tool helps you source advertising placement ideas for your media plans. Quarterly buys are becoming much more common. Despite your best efforts, you’ll always be behind.

Budget Programs 84

Budget Programs Marketing AI Buy Tools 84

Modern B2B

MAY 22, 2023

research , as well as the recent roundtable. This isn’t true in all cases, but if you’re locked into a 3 year contract and the service is poor, there’s little you can do about it! As the Harvard Business Review states: ‘Simply cutting defections in half will more than double the average company’s growth rate’.

B2B Marketing 97

B2B Marketing Marketing Management B2B Marketing Automation Services 97

Martech

APRIL 7, 2023

But new research uncovers customer indecision, not customer indifference, is a major roadblock costing companies millions of dollars in new revenue. Historically, the status quo — doing nothing — was the ultimate competitor. ” Customers change in seconds, markets shift in minutes and business threats and opportunities appear daily.

B2B Sales 114

B2B Sales B2B Marketing Marketing Analytics Tools Top of Funnel 114

Aberdeen

FEBRUARY 3, 2023

Watch the video with Aberdeen’s Principal Managing Director Mike Lock walking through these findings. The post 5 Key Technologies That Are Boosting Small Business Success appeared first on Aberdeen Strategy & Research. To that end, we recently conducted a study to understand the impact of technology on small businesses.

Small Business Marketing 75

Small Business Marketing Work Management Budget Programs Business 75

Aberdeen

JANUARY 20, 2023

In this video, Mike Lock discusses the research theme that the team has been exploring in the Analytics space in Q1 at Aberdeen. If we go back to the data, as we always like to do at Aberdeen, prior research that we’ve done here shows some of the top reasons why everyday decision makers are interested in. 1.

Analytics 52

Analytics Work Management Lock-In Software 52

DiscoverOrg

JANUARY 22, 2019

Even more confusing is the fact that most of our research analysts aren’t even on LinkedIn. If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. I’m going to let you in on a little secret: It’s not the best way.

Social Media 184

Social Media Contingency Planning Media Linkedin 184

Aberdeen

OCTOBER 11, 2022

BEHIND THE SCENES: Managing Director Mike Lock Provides a Glimpse into Aberdeen’s Small Business Technology Research. Background & Research Context. The post (VIDEO) Small Business Technology Playbook: A Competitive Edge for Growth and Stability appeared first on Aberdeen Strategy & Research.

Small Business Marketing 40

Small Business Marketing Video Marketing Lock-In Business 40

Ontraport

NOVEMBER 26, 2019

Don’t: Choose a web host before researching . Researching web hosts before sealing the deal is a move that could save you in the long run. Do: Research web hosts before making a decision. Before you choose a web host for your membership site, research the following questions: Do they have a good uptime? Web hosting .

Work Management 98

Work Management Lock-In Custom Publishing Software 98

chiefmartech

NOVEMBER 1, 2021

” Monika Sinha, Research VP, Gartner. That’s a quote from Monika Sinha, a research VP at Gartner, announcing the 2022 Gartner CIO and Technology Executive Agenda. It’s the antithesis of being locked in to the rigid and fragile monoliths of Ye Olde Times.

Enterprise Management 89

Enterprise Management Gartner Marketing Management API 89

Content Standard

JANUARY 3, 2023

Buyers today are prone to “binging,” not just the content they love and find entertaining, but binging content as part of the research and education process before making a purchase. Michael Schaefer first coined the concept of Content Shock in January 2014. Â Sound familiar? Â Sound familiar?

Merchandising 107

Merchandising Lock-In Content Barriers 107

Martech

MARCH 6, 2023

That led, said Theriault, to a lot of research. An identity crisis The research focused on the evolving CDP space the use cases CDPs are best-suited to serve. Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms.

Work Management 89

Work Management Marketing Management Paid Search Agency Advertising Agencies 89

Valasys

AUGUST 30, 2023

Obtain professional digital marketing support in performing keyword research for long-tail terms relating to hybrid work, flexibility, and office facilities. How to Market New CoWorking Spaces [link] Recent studies predict that the number of coworking spaces worldwide will rise by over 20% between 2023 and 2024, after steady growth in 2022.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Planning Long Tail Marketing 52