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Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Create a compelling offer to lock-in your current customers for a longer term. When prospects are ready to buy, they will use keyword search to research products and solutions. All this is starting to create massive and revolutionary changes in the way businesses in general and marketers in particular interact with customers.

Tactics 100
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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business.

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better time management with smart calendars

The Effective Marketer

Make your calendar available to your direct reports and your peers : companies differ on their network policies and who has access to what, so you may not need to do this but just in case your company locks down access to other people’s calendar you should proactively let your direct reports (those who work for you) and your peers see your schedule.

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. And search engines love social media, which helps expose that rant to anyone searching for the company's name.

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The 5 Best Social Media Sites for Small Businesses

WebMarketCentral

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. With so many sites to choose from, however, one can easily become overwhelmed.

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Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

Directive Agency

Dedicated research and development. You’re reading this because you’re interested in hiring a top SEO company that can exceed your company’s marketing KPI’s. Look no further, we’ve outlined practical tips and actionable insights for selecting the right search engine optimization company. Veravo.com // Twitter.