Paul Gillin

JUNE 29, 2011

The whole community is linked to an underlying catalog site. Linked In Overview, from Social Media Quickstarter from Social Media Quickstarter on Vimeo. Element14 is trying to position itself as “Facebook for engineers,&# and they’re doing a heckuva job. This is a commerce play, incidentally. It respects its audience.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

NOVEMBER 24, 2010

Your participation in any video related to Oracle’s business, products, employees, customers, partners, or competitors; whether you create a video to post or link to on your blog, you contribute content for a video, or you appear in a video created either by another Oracle employee or by a third party. Twitter, social networking sites).

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JUNE 28, 2012

BPA is an industrial chemical that has been linked to everything from infertility to cancer and cardiovascular disease. The trouble was kicked off by a recent NPR report that looked at the potential health risks of eating food stored in cans that uses the industrial chemical bisphenol A (BPA).

Facebook 50

Facebook Demand Research Brand Identity 50

Paul Gillin

JANUARY 26, 2016

Every B2B site should produce cornerstone reference content that is comprehensive and authoritative; something that people link to and return to read again and again.” – Steve Rayson. “A Download a free copy and find your own favorites.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

APRIL 25, 2011

Founders Julia and Frank D’Agnese enlisted dozens of content partners like Alternative Energy News, BBC Earth Explorers, The Christian Science Monitor, European Environment Agency, the US Forest Service and the US Geological Survey to contribute content, which is summarized on “knowledge portals&# and linked back to the original source.

Curation 50

Curation Examples Content Ad Agencies 50

Paul Gillin

JULY 13, 2010

Include your name and a link to your website. So let’s hear what you think: Should the company continued to stay above the fray and face a growing tide of criticism or should it engage with its critics and potentially be forced into a recall situation? Please share your comments below.

Public Relations 50

Public Relations Social Media Tagging Communities 50

Paul Gillin

JUNE 3, 2014

Fortunately, the review links directly to the relevant conversation on Facebook. If WhoDoYou can’t find an exact match in its database, the results fall back to a default “Attorney referral in Reading, PA.” From there you’re on your own to figure out what’s in the thread. Machine intelligence can also have unexpected results.

Peer-to-peer 50

Peer-to-peer Social Networks Facebook Analysis 50

Paul Gillin

OCTOBER 21, 2010

You can click a link in my signature line and book a meeting at your convenience. Here’s a link to some alternatives , including open source tools. Integrates well with popular calendars. Notepad++ – I wrote about this little open source beauty back in August. Adobe’s $200 Acrobat X is overkill for my needs.

Product 50

Product Co-Registration Webcast Work Management 50

Paul Gillin

JULY 29, 2013

The story on BuzzFeed (linked to above) is approaching 4 million views and nearly 6,000 comments have been posted to the coverage on Huffington Post. As a rule, public relations professionals advise their clients against getting involved in a confrontational interview such as this, but in Aslan’s case it has worked out splendidly.

Television marketing 50

Television marketing Public Relations Amazon Youtube 50

Paul Gillin

AUGUST 4, 2011

Fedex uses a cool Flash animation to link to its sub-pages. This not only makes the Salesforce.com fan page a resource but builds goodwill with the sources it links to. EMC doesn’t use Facebook’s wall to much effect, but its purpose seems more promotional than interactive. On that front, it hits the mark.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

NOVEMBER 20, 2013

They can immediately earn cash back just for posting — and then earn even more when THEIR friends click you YOUR posted link.

Paid Search Agency 50

Paid Search Agency Brand Identity Branding Peer-to-peer 50

Paul Gillin

JANUARY 24, 2013

Links and tweets are appreciated, but Amazon reviews will get you undying devotion. I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. It was more difficult than I expected!

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

JULY 16, 2013

The annotations I’ve made in the red boxes show some of the highlights you’ll use to create your summary (if the annotations aren’t showing up on your browser, click the link below the embed to download the PDF). Annotated IBM Big Data Study from Paul Gillin.

Research 50

Research Case Studies Validation Opt-in 50

Paul Gillin

AUGUST 26, 2010

Today, a link in an instant message does the same thing, and Apple’s Genius and Pandora make the process programmatic. They like the top artists, of course, but along with Lady Gaga (left) they favor an assortment of bands I’ve never heard of that cater to eclectic tastes. Relationships?

Multi-Channel 50

Multi-Channel Facebook Communities Course 50

Paul Gillin

JANUARY 25, 2012

and Google URL Builder to track the popularity of links you post on Facebook. PageLever is one of the first independent Facebook measurement tools, and I expect there will be more. You can also use free and simple utilities like Bit.ly Most commercial e-mail services also offer pretty good metrics to show which messages are resonating.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

SEPTEMBER 14, 2010

The book cover, as well as several pages and individual images, can be downloaded at [link]. Images are available, as well as interviews with people from Ripley’s or people featured in the book.

Cable 50

Cable Tagging Design Features 50

Paul Gillin

AUGUST 20, 2010

Instead of asking to "network,” offer to write up the interview and post it on your blog, or just point a Flip cam at the person's face and post the video clip along with a link to their website. This is where blogging is a fabulous tool. This gives both parties something to show for the encounter.

Tips 50

Tips Fulfillment Lead Scoring Lead Ranking 50

Paul Gillin

NOVEMBER 8, 2010

When Dana or I post a new entry on Joy of Geocaching , for example, the headline and link automatically post to the Joy of Geocaching twitter account and then my personal Twitter account automatically retweets @joyofgeocaching. I have dlvr.it monitoring all of my blogs as well as several delicious and Diigo feeds.

Skype 50

Skype Product RSS Copyright 50

Paul Gillin

APRIL 13, 2011

Use the hashtag in all your communications and always link to the event landing page. Link to the event page from your e-mail signature line. Special discount if you use this URL [link] ). Link to your landing page using a custom URL. Post a description and link in relevant groups on LinkedIn. AcmeForums).

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

AUGUST 9, 2012

Facebook members share messages and links mainly with people they already know. While the number of links shared on Twitter is less than one-third the number shared on Facebook, Twitter links are clicked on about 12% more often , according to a study by ShareThis, Starcom MediaVest Group and Rubinson Partners [1].

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JUNE 24, 2010

Marketing should have the systems in place to identify the action that created the lead, whether that’s a search query, e-mail link, customer referral or some other event. They look like this: [link]. It’s not enough to begin tracking when the lead is generated.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

FEBRUARY 27, 2013

Here’s the embed, which links to the document on SlideShare. .” Lee Odden’s passage on hash tags is a riot: “#lets #just #stop #with #the #hashtagging #of #every #word #in #a #tweet #OK? You #keyword #spammer #you.” ” Completely agree. Social Media Predictions for 2013 from Dell Social Media.

Social Media 50

Social Media Media Facebook Social Networks 50

Paul Gillin

SEPTEMBER 6, 2011

The link between membership and Klout score is a disturbing weakness. Klout has some utility as a way to compare the online presence of active social media users, but measuring influence is much more complicated than counting retweets and Foursquare tips. Klout is betting that it can use its metrics to entice (coerce?)

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

OCTOBER 31, 2011

You couldn’t play Jeopardy by having thousands of FAQs and linking to their answers. The end goal was to get smarter about processing a language that humans use to detect intended meanings. Watson and Jeopardy were milestones in that direction. The answer is D’Artagnan.

Ad Building 50

Ad Building Buzz Domain FAQ 50

Paul Gillin

FEBRUARY 16, 2012

Include Twitter handles and links whenever possible. References to a news story or website should include a link if you have the means to find it. Publishers have to remind themselves of this all the time. Adding a speaker’s handle makes it more likely that the speaker will see your tweet. 96Jcj.”.

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50

Paul Gillin

FEBRUARY 15, 2014

And I advised linking generously to influential bloggers as a way of generating reciprocal links that build search visibility. Spammers have corrupted the value of outbound links to much that some bloggers no longer even use them. Today I would recommend none of those things.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50

Paul Gillin

FEBRUARY 20, 2013

There’s lots more on the summary page , including links to downloads of the full results. Sixty-two percent of respondents said social media is “very necessary or “somewhat necessary” to the growth of their company. This is the sixth year The Center for Marketing Research at UMass Dartmouth has conducted the study.

Social Media 50

Social Media Studies Media Linkedin 50