article thumbnail

Is Employee Advocacy Just for B2B?

Onalytica B2B

With this said, B2B buyers have a presence, are engaging with content and doing their research on platforms such as LinkedIn, Twitter, Facebook and blogs too (both prospective suppliers’ and influencers’ blogs). This is often picture and video content on YouTube and Instagram such as unboxing and tutorial videos.

article thumbnail

B2B Content Marketing: Will Video Kill eBooks?

markempa

One of the things we really like about the platform, aside from our ability to personalize videos and integrate calls-to-action and lead capture forms at any point in the video, is the rich analytics.” Act-On integrated these Vidyard engagement metrics into the lead scoring functionality in the Act-On marketing automation software.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Ways to Generate More Quality B2B Leads

PureB2B

. : Featuring honest client reviews and testimonials is an authentic and simple way to generate more leads for your business. When you think of social media, the usual suspects likely come to mind—Facebook, Instagram, Twitter. If you aren’t including these in your lead generation strategy, you’re missing out. .

article thumbnail

27 Awesome Newsletter Ideas That Will Keep Subscribers Engaged

Optinmonster

Share Your YouTube Videos. Do you have a YouTube channel for your business? If you do, start sharing your YouTube videos in your newsletter. In fact, including video in an email can lead to open rate increases of 6% ! It’s important to remember though, your YouTube video will not necessarily play right inside an email.

article thumbnail

How to Integrate Social Media into Your Website with a Homeland Embassy Strategy

Convince & Convert

Is it okay for a company or brand to engage on Facebook, Twitter, and Linkedin but be antisocial on their own website? As long as the content intersects with their interests, you can present click-through options in the sidebar that generate leads, capture email registrations and drive sales. It’s your homeland.

article thumbnail

29 Simple Ways to Grow Your Email List

Hubspot

Promote one of your lead-gen offers on Twitter. Create a Twitter campaign to promote an ebook or a free resource to your followers that requires an email address to redeem. From this board, we've been able to generate new leads and grow our email list. Add engagement features to your YouTube channel.

article thumbnail

Online Display Advertising, Targeting, and Capturing Leads

NuSpark Consulting

The Ad Planner assists in researching placements, topics, interests, and YouTube channels. . Lead Capture and Lead Nurturing. After the placement plan is developed and negotiated, banners now need to generate leads to your landing pages. Here’s a link to our display advertising services. Has display worked for you?

Display 100