Scoop.it

DECEMBER 28, 2023

On the one hand, illustrating broad topical knowledge across several posts is a superb strategy for establishing authority. They create extensive knowledge bases, cover all aspects of marketing, and use original research to prove the effectiveness of their prescribed advice. This is what brands like HubSpot regularly do.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

SmartBug Media

FEBRUARY 27, 2023

HubSpot's Knowledge Base Center HubSpot offers an extensive knowledge base center , where it answers a lot of commonly asked questions. You receive free email, social media, landing pages, blog features, and additional marketing tools. Additionally, HubSpot has a really great community.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Tomorrow People

MAY 9, 2022

Your organisation’s marketing department would most likely need to launch new marketing campaigns, which would also mean new landing pages and website updates. Create a centralised knowledge base.

Product 156

Product Paid Search Agency Planning Broadcasting 156

TrustRadius Marketing

JANUARY 17, 2023

These include: Landing page automation Lead segmentation Personalized messaging Email marketing. Landing pages are a key feature of marketing automation. These are product pages designed for campaigns that target online shoppers on social media and on websites.

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80

Heinz Marketing

APRIL 30, 2023

For example, it can suggest blog titles related to your product or service, generate a complete blog post outline for that title, and write content for blog posts, landing pages, website pages, sales and marketing emails, and knowledge base articles.

Marketing AI 56

Marketing AI Work Management Content B2B Sales 56

Adobe Experience Cloud Blog

JULY 24, 2017

The tools are out there to turn your content into products—you simply have to be ready to monetize and choose an effective platform designed to host, promote and deliver your knowledge-based content. There’s No Success without Sharing your Knowledge. Landing Pages. Web Data and Analytics.

Marketing Automation Services 134

Marketing Automation Services Content Landing Pages Thought Leadership 134

Convert

JANUARY 17, 2024

If your brand is in Google’s Knowledge Base (i.e. there’s a Knowledge Panel showing up when you search for your brand name), it is being used by SGE. Moreover, being in Google’s Knowledge Panel is a strong signal you will likely show up in related AI snapshots. Up your analytics and conversion monitoring game.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Sharpspring

JUNE 15, 2022

Answer questions in the People Also Ask boxes in your on-site FAQ or knowledge base. To further remove friction from the booking experience, you can accept payments upon conversion, and using vcita’s integrations, it’s easy to set up the engine to send your service customers invitations to join you on a Zoom call.

Buy 111

Buy Top of Funnel Advertising Funnels SERP 111

Moz

MAY 24, 2020

So if the About page comes up in their guidelines, it’s likely they use it as a ranking signal. Second, Google is using information you choose to put on your About page to put your business inside their knowledge base, so it’s important to include as much detail as you can. Start strong. Link your brand to other entities.

Top of Funnel 81

Top of Funnel Marketing Analytics Tools Blogger Eye-Tracking 81

ClickZ

NOVEMBER 22, 2019

TARS isn’t just a simply put chatbot builder platform, it’s one of the few that emphasizes on the ROI front by delivering 2x conversion rates with conversational landing pages. The chat window serves as a post-click landing page as seen in the image above. No need for coding knowledge or development skills.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. It’s a win for visitors and page owners alike.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

ClearVoice

MARCH 31, 2020

blog, knowledge base, resource center). They’re all over social and they have a nice landing page. If you hit the play button in the above visual, you head over to a landing page with a featured snippets clip from MozCon 2019. Content hub. Email content campaign for MozCon.

Campaigns 100

Campaigns Content Marketing Verticals Content 100

TrustRadius Marketing

JANUARY 17, 2023

These include: Landing page automation Lead segmentation Personalized messaging Email marketing Landing pages are a key feature of marketing automation. These are product pages designed for campaigns that target online shoppers on social media and on websites.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

TrustRadius Marketing

JANUARY 17, 2023

These include: Landing page automation Lead segmentation Personalized messaging Email marketing Landing pages are a key feature of marketing automation. These are product pages designed for campaigns that target online shoppers on social media and on websites.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

SendX

FEBRUARY 22, 2019

Integrations to support retargeting ads and landing pages: Campaign Monitor integrates with 3rd Party apps in a few clicks to allow you to run Paid Ads and Landing pages. But surprisingly there was no landing page creator, which I was definitely expecting from a product at this price point and capabilities.

Marketing Automation Services 196

Marketing Automation Services Work Management Paid Search Agency Budget Programs 196

Optinmonster

MAY 11, 2022

You can also use SearchWP to prioritize certain results, such as products or landing pages. For example, perhaps you want a search form that only searches the knowledge base: You can set up supplemental engines the same way you set up your default search engine. Easy Search Form Placement. Synonym Recognition.

Best Practices 75

Best Practices eCommerce Click Rate Paid Search Agency 75

SmartBug Media

JANUARY 29, 2019

These pop-up forms are can be placed on any blog post, landing page, or webpage hosted on HubSpot. Here’s my quick cheat sheet for you to consider for which pages to use a pop-up form or a bot. Non-landing pages (promotion of one-time event or webinars) - Blog - Top-level navigation pages (Home, Services/Solutions).

Industry CMS 75

Industry CMS Hubspot Banners Landing Pages 75

Vidyard

JULY 6, 2020

Visit our Knowledge Base to learn about the requirements and set it up in your Vidyard account. Get the snippet of code and instructions in this Knowledge Base article. When people share your video, it’ll push to the video sharing page by default. Click Record and choose where to save your meeting recording.

Knowledge Base 122

Knowledge Base Video Marketing Google Work Management 122

Valasys

JULY 1, 2021

c) Landing pages. Employing marketing automation marketers can build landing pages without the help from IT and can direct traffic to customized, personalized landing pages based on segmentation. Marketo is excellent for new users as it has a very large and active knowledge base.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

SmartBug Media

FEBRUARY 11, 2021

This includes when you publish HubSpot pages, blog posts, knowledge base articles, and web versions of emails. Marketing Hub: Your marketing assets, like landing pages and emails. Lead flows are a call to action (CTA), a landing page, and a thank-you page all in one.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. It’s a win for visitors and page owners alike.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Directive Agency

FEBRUARY 1, 2022

Ahh… B2B landing page mistakes. We’d like to take the time to not only highlight what’s going wrong but provide your team with actionable solutions on how to optimize your dedicated landing pages. 8 Common B2B Landing Page Mistakes (And The Potential Solution). So let’s get started, shall we?

Landing Pages 52

Landing Pages Ad Exchange High Quality Lead Paid Search Agency 52

SnapApp

NOVEMBER 28, 2016

When a SnapApp is published, you have the option to deploy it to a SnapApp-hosted landing page. For more information on our new features, check out the release notes section of the Knowledge Base or contact your Customer Success Manager. For example, “app.yourcompanyname.com”. Content loading.

Domain 48

Domain Landing Pages Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JUNE 15, 2018

When a visitor lands on a website, they often look to the navigation bar to orient themselves with the page. The navigation bar is essential because it follows the site visitor throughout their journey on your site and serves as a tool to go back to the landing page. These factors all add credibility to your site.

Marketing Websites 134

Marketing Websites Mobile Marketing Thought Leadership Paid Search Agency 134

Sharpspring

JUNE 25, 2020

The goal is to create informative, personalized content that’s on par with a segment’s knowledge base but still teaches the customer something new. Consistency among channels – Creating continuity among your departments with regard to your customer base results in comfort and ease for the customer.

Automation 58

Automation Marketing Automation Services SMS Advertising Agencies 58

Jackie Walts

MARCH 6, 2019

I recommend reading articles from the knowledge base or attending one of the “new features” webinars. Use cookie data to start tracking anonymous activity and their history will flow into a specific contact once they’ve engaged enough to fill in a landing page.

Demand 54

Demand Marketing Automation Services Budget Programs Salesforce.com 54

SnapApp

DECEMBER 1, 2014

For this release, we’ve made updates to the menus to streamline workflow, improved existing functionality, and provided easier access to our knowledge base. Landing Page Background Color: Jazz up your SnapApp landing page with a custom background color. New Knowledge Base.

Knowledge Base 48

Knowledge Base Landing Pages Lead Gen Paid Search Agency 48

Vidyard

FEBRUARY 8, 2021

Visit our Knowledge Base to learn about the requirements and set it up in your Vidyard account. Get the snippet of code and instructions in this Knowledge Base article. Set a Custom Link for When Viewers Share Your Video When people share your video, it’ll push to the video-sharing page by default.

Knowledge Base 65

Knowledge Base Linkedin Video Marketing Work Management 65

Hubspot

MARCH 12, 2019

They also have an integrated help desk and knowledge base to provide support for current customers. You could change up the copy on a landing page or an offer to reflect that. It looks just like the one on Hello Bar’s home page: Image Source. Image Source.

Lead Generation 101

Lead Generation Tools Generation Leads 101

SnapApp

SEPTEMBER 11, 2015

Do you use landing pages? Check out the Knowledge Base! For a more in-depth look at our release, check out our Knowledge Base. We’ve also consolidated the number of statuses we have so you can quickly see which SnapApps are gaining traffic. There’s also a new filter for tags on the homepage.

Eloqua 48

Eloqua Marketo Display Knowledge Base 48

SnapApp

AUGUST 20, 2015

To get the ebook, you have to fill out a lead form on a landing page — no big deal. As a marketer, you are the brains behind the landing page. Dan Zarella analyzed 40,000 of HubSpot ’s client landing pages to tease out the ideal lead form length. Are you still interested? The Problem: Lack of Data.

Cost per Lead 48

Cost per Lead Sales Qualified Leads Conversion Lead Scoring 48

Hubspot

JUNE 8, 2020

Landing pages. Sales collateral for the Retention and Advocacy Stage includes: FAQ and knowledge base. Sales collateral for the Awareness Stage is all about introducing your brand and attracting customers. Sales collateral for the Awareness Stage includes: Blogs and e-books. Whitepapers. Consideration Stage.

Work Management 74

Work Management Marketing Management Case Studies Case Study 74

SnapApp

JULY 2, 2015

Animate Your Landing Page. A little bit of creative, a few bullet points, and a form.we’re all familiar with the traditional landing page formula. Use a SnapApp Canvas instead of a traditional landing page to make it a cut above the rest.

Landing Pages 48

Landing Pages Marketing Automation Services Advertising Funnels Top of Funnel 48

BenchmarkONE

JANUARY 19, 2021

Tag your contacts based on various characteristics so you can segment them and send personalized emails. Create landing pages and popups to convert on-site visitors into leads you can nurture. Look through your company’s blog content and your knowledge base to pull pieces that can help your prospects.

Marketing Automation Services 55

Marketing Automation Services Work Management Marketing Management Budget Programs 55

Moz

JANUARY 1, 2019

Using questions on your landing pages and / or social media will improve engagement. Add Q&A to important landing pages (this may help get product pages featured in Google). Other teams to get involved: Include your CRO expert and A/B testing expert for optimum on-page conversion optimization.

Research 59

Research Optimization SERP FAQ 59

Optinmonster

APRIL 15, 2020

Offer cool online courses to let attendees deepen their knowledge base. You can also Fullscreen Welcome Mats like landing pages. Because they take the entire screen when the campaign is triggered, they instantly become a new page on your site. That makes them much more flexible than traditional landing pages.

Conference 94

Conference Work Management Budget Programs Marketing Management 94

Hubspot

MAY 19, 2020

The software lets you keep careful tabs on metrics like entrances, exits, visit lengths, bounce rate, and the efficacy of your calls-to-action for individual pages. That includes crucial contact points like blog posts, landing pages, and knowledge bases.

Activities 78

Activities Marketing Websites Tactics Tools 78