The Point

APRIL 16, 2019

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Marketing Insider Group

NOVEMBER 22, 2021

Matching on-site search queries with your SEO keywords can ensure your content strategy is aligned with user intent and needs. Re-optimize with long tail keywords to drive organic traffic. Match on-site search queries with your SEO keywords. Update headlines to make them more compelling. Improve SEO best practices.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Brightedge

OCTOBER 27, 2021

What is a Category Page? Category pages organize products into purchase paths for the consumer. At the highest level, they typically live close to the homepage in the website hierarchy and depending on the depth of an e-commerce site’s offering, can branch into multiple levels of sub-category pages. Why Focus on Category Pages?

Ad Building 116

Ad Building Long Tail Marketing Dwell FAQ 116

SmartBug Media

JULY 22, 2022

In paid media, there are some things that are crucial to your account’s performance that can be easily missed, especially when you're just looking at just one part of the whole picture. The Topic and Nature of the Search. Google also has the ability to mix and match search queries so it stays relevant to the user.

Correlation 88

Correlation Ads ROAS Cost Per Click 88

KoMarketing Associates

MARCH 3, 2020

Meticulous Research study reports that B2B sales will see the fastest growth of all ecommerce categories over the next 7 years. With an online presence becoming essential for all B2B ecommerce companies, an effective paid marketing strategy should go hand-in-hand. Define Your Audience. What do buyers not like in a product?

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

Sprout Social

SEPTEMBER 18, 2023

For example, when the teams focus on paid campaigns and SEO collaboration, they may discover that the website is already ranking organically for an expensive target keyword and there’s no need to bid for it. A holistic paid and organic keyword strategy like this can reduce your ad spend significantly.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Optinmonster

DECEMBER 20, 2023

Do you want to learn how to choose keywords for SEO ? Choosing the right keywords can feel like trying to find a needle in a haystack. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy.

Keywords 93

Keywords Paid Content SEO Lead Scoring 93

Brightedge

JULY 1, 2020

SEO (search engine optimization) is the practice of optimizing your online content to rank your website and content pages higher in the organic SERPs (search engine results pages). An SEO vs PPC survey showed that 70-80% of searchers ignore paid ads and skip immediately to organic results. When to use SEO and PPC together?

SERP 128

SERP PPC Top of Funnel SEO 128

Marketing Insider Group

NOVEMBER 7, 2022

With SEO-based content marketing, we use objective research of the customer questions, keywords and concerns to decide what’s important. Conduct Keyword Research and Topic Modeling. We start all our content planning with deep keyword research. Look at search intent such as commercial intent (see below).

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Optinmonster

JANUARY 22, 2024

WooCommerce SEO (search engine optimization) is essential to any successful eCommerce businesses. It can help your online store appear higher on search engine results pages (SERPs). Products ranked high in search engine results pages (SERPs) reach more people. Product category pages help shoppers find types of products.

Lead Scoring 67

Lead Scoring Lead Ranking SEO eCommerce 67

Brightedge

DECEMBER 15, 2021

At BrightEdge, we were curious to see if there are discernable changes in how Google is treating searches on Black Friday and Cyber Monday and how they are treated in the weeks prior to and after the events. This could be due to a rise in shopping feeds and paid results requiring organic to fulfill more informational needs during these times.

FAQ 105

FAQ Lead Scoring Lead Ranking Keywords 105

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Keyword research/rank analysis. Keyword research/rank analysis. Vendors source this data differently, however.

Enterprise Management 139

Enterprise Management Marketing Management Search Marketing Lead Ranking 139

Contently

AUGUST 2, 2021

Google will also report the keywords people search that bring them to your site, as well as which browsers and devices they are using—not to mention from where they are being referred. Clicky also offers an integration with Twitter that makes it easy to monitor Twitter mentions of your account, website, or any URL or keyword.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

ClearVoice

OCTOBER 30, 2023

Scaling content production includes activating many moving parts, from keyword research to content writing to search engine optimization (SEO). Optimization strategies help you get content out faster to catch trending keywords on the upswing instead of your content arriving late to the party. It can feel like a juggling act!

Work Management 95

Work Management Budget Programs Marketing Management Content Marketing 95

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They did the keyword research. Your content can be indexed by Google for the keywords it contains.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

BenchmarkONE

NOVEMBER 19, 2020

Keyword research is the first step in a well-thought-out and successful SEO strategy. Because keyword research is such a determining factor in whether or not prospects discover your business, it’s natural to want to handle it with the utmost of care. Gone are the days of off-the-cuff keyword research. The results?

Paid Content 94

Paid Content Keywords Research Paid Search Agency 94

Top Rank Marketing

MARCH 18, 2024

Given all this concern, it’s not surprising that Google’s bold new foray into generative AI, Google Search Generative Experience (SGE) has elicited big reactions. With search engines and SEO being such a core aspect of digital marketing , there’s understandably a lot of attention being paid to the ripple effects of this evolution in search.

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Conductor

MAY 17, 2021

Recently, Conductor announced Unlimited Keywords, the only keyword rank tracker tool to follow that pricing model. While many SEOs and digital marketers have been used to tracking a limited number of keywords, unlimited keyword rank tracking completely changes the game when it comes to scaling up your enterprise marketing strategy.

Keywords 78

Keywords SEO Buyer's Journey PPC 78

Optinmonster

JANUARY 22, 2024

WooCommerce SEO (search engine optimization) is essential to any successful eCommerce businesses. It can help your online store appear higher on search engine results pages (SERPs). Products ranked high in search engine results pages (SERPs) reach more people. Product category pages help shoppers find types of products.

Lead Scoring 52

Lead Scoring Lead Ranking SEO eCommerce 52

SmartBug Media

APRIL 11, 2022

Paid media’s reputation as an effective channel to generate quality leads has ebbed and flowed over time and per industry. However, like inbound marketing, paid media certainly has a place in your overall marketing strategy. When it comes to paid media, setting the right foundations is paramount to achieving your MQL goals.

Marketing Qualified Leads 98

Marketing Qualified Leads Lead Ranking MQL Ideal Customer Profiles 98

Sprout Social

NOVEMBER 30, 2023

Indirect competitors are those in the same category as you but sell different products or services and target a different market. Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you. Publishing whitepapers/ebooks?

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Conductor

OCTOBER 11, 2022

e-commerce purchases start with an organic search on the internet, which is why learning how to increase your brand’s visibility in search results is critical. Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO).

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Brightedge

JUNE 15, 2020

The legal vertical is one of the most competitive in search, and for good reason. Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.”

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

Navigate the Channel

JANUARY 8, 2024

According to Google, they fall into four key categories: I-Want-to-Know Moments: Consumers are curious and they want information. Optimizing for relevant keywords is crucial to ensure that your content surfaces when consumers are searching during micro-moments, so an emphasis on smart SEO and SEM is a must.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Brightedge

JUNE 10, 2022

An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. No more having to glue together exports from free or paid softwares and toolbar extensions! Keyword research is vital. Example: Data Cube, BrightEdge’s Keyword Research Tool.

SEO 111

SEO Research Enterprise Management Tools 111

BenchmarkONE

JANUARY 21, 2021

If 2020 has proved anything to the business world, it’s that online shopping and searching isn’t going anywhere, so it’s crucial to get a firm grasp on your business’s SEO if you want to thrive in this market. By searching terms from your keyword list, you can discover articles that have nailed optimization for those terms.

SEO 68

SEO Tools Marketing Management Lead Scoring 68

Brightedge

JULY 1, 2020

SEO (search engine optimization) is the practice of optimizing your online content to rank your website and content pages higher in the organic SERPs (search engine results pages). An SEO vs PPC survey showed that 70-80% of searchers ignore paid ads and skip immediately to organic results. When to use SEO and PPC together?

SERP 75

SERP PPC Top of Funnel SEO 75

RebelMouse

JUNE 2, 2023

Google Search Console Performance This page sources data from Google Search Console. We can see metrics such as Search Impressions, Search Clicks, CTR, and Avg.Position (Rank). We can filter them by Page, Query, Search type, Country, and Device Category to help drill down the data.

Advertising Mediums 52

Advertising Mediums Loyalty Comparison CTR 52

Brightedge

APRIL 7, 2020

On the BrightEdge platform, you can use DataCube to research keyword trends within your industry. Find keywords that have high search volumes and low competition to help you create this targeted content. Some interesting trends we have seen include an incredible rise in: Searches of bread recipes.

Paid Content 126

Paid Content Top of Funnel SEO Digital Marketing Funnels 126

B2B Marketing Insights - WE

MARCH 16, 2022

Ranking at the top of the search engines can be a royal pain in the butt for small businesses. There are literally hundreds of algorithm factors that can mean reaching the top or being buried deep in Google search results pages. What is SEO (Search Engine Optimization) and why do you need it. Keyword research.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Brightedge

MARCH 10, 2021

If they measure URLs with the top share of voice in a keyword group and run the page speed test on them, they have an instant readout of what competitors are vulnerable and where they have opportunity. Striking Distance Keywords: Build a keyword group by using Data Cube to see which keywords are on page 2.

Webinar Metrics 93

Webinar Metrics Marketing & Strategy Forecasting Enterprise Management 93

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power. If your competitors aggressively invest in paid platforms, chances are – you should be, too. billion spent in the previous year.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Lake One

MAY 27, 2021

The world of search is rapidly changing. As the largest stakeholder, Google is leading this movement by changing the behavior of search tactics. Setting the stage: The changing world of paid search. This is small but impactful step toward a keyword less world. Search volume was the highest and results were mixed.

Google 53

Google Ads CPC Cost Per Click 53

Brandwatch Marketing

JANUARY 29, 2024

Are you going to set up paid ads? Choose a bunch of keywords to track and then wait for people to post them. Bear in mind these people are posting to their followers, not to whoever may be tracking a certain keyword. They all work whether you go organic or paid. How do they use these channels?

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brightedge

SEPTEMBER 25, 2020

As an alternative to Google and the default search engine for Microsoft products, Bing enjoys a respectable 36% US desktop search market and has a growing international search audience in the UK, France, Norway, Germany, Sweden, Spain, and more. billion searches per day compared to Bing’s nearly 900 million searches per day.

Budget Programs 126

Budget Programs Deep Linking Tools SERP 126

Brandwatch Marketing

JANUARY 29, 2024

Are you going to set up paid ads? Choose a bunch of keywords to track and then wait for people to post them. Bear in mind these people are posting to their followers, not to whoever may be tracking a certain keyword. They all work whether you go organic or paid. How do they use these channels?

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Brandwatch Marketing

JULY 6, 2022

You can plenty of this with Twitter search. The site is divided accordingly into 3 different categories: Tweets, followers and Twitter Cards. Diving into the Followers category, you can quickly see how people engage with your Tweets over time and explore the interests, locations and demographics of your followers.

Twitter 139

Twitter Analytics Tools Best Practices 139