Report: B2B Buyers Consuming More Marketing Content Before Making Purchases
KoMarketing Associates
MAY 4, 2022
Approximately 55% claim they have consumed research/survey reports, and the majority of buyers (43%) say this has been the most valuable content format while researching B2B purchases. The Increasing Value of B2B Marketing Content. Given this context, it makes a great deal of sense why more and more content is being requested.
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