Why Buyer Interaction Design Matters During The Coronavirus Pandemic
Tony Zambito
OCTOBER 22, 2020
What we know now is that traditional buyer-seller interaction is undergoing its most significant change yet in the 21 st century. B2B buyers are also embracing the remote model of interaction. In a recent McKinsey study, nearly two-thirds of B2B buyers indicated that remote interaction was equal to or better than before the pandemic.
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