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The 24 Best Interactive Websites of 2015

ScribbleLive

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. Use interactivity to create a distinct experience for each viewer. Important because: This interactive is sheer fun.

9 Types of Interactive Content for Innovative Lead Gen

Act-On

Interactive content can help with that. A study from Demand Metric found that 88% of marketers who use interactive content say their content was somewhat effective or very effective in differentiating it from competitors. Interactive content is also tailor-made for engagement.

Lead 75

Kaon Interactive WINS the 2016 SBANE Innovation Award!

Kaon

And the Winner is … Kaon Interactive! News Uncategorized B2B marketing business challenges Customer experience innovative marketing technologies interactive marketing Kaon Kaon Interactive sales enablement SBANE SBANE New England SBANEInnovation

How to Use Interactive Quizzes to Make Your Sales Team Smarter

Act-On

We like our pretty interactive content , don’t we? We know why we truly, madly, deeply love our interactive content (and it’s got nothing to do with ourselves – and everything to do with our customers). Interactive Quizzes Deliver the Goods.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing.

How Personalization Takes Interactive Content to the Next Level

B2B Marketing Insider

When we talk about interactive marketing content, we often use the word dialogue. The post How Personalization Takes Interactive Content to the Next Level appeared first on Marketing Insider Group.

Your Next Practice: Interactive Value-focused Content

The ROI Guy

From the research, 84% of buyers now prefer more interactive and visual content, providing users with the ability to dynamically self-explore areas of interest, analyze opportunities, and obtain customized consultative advice. The ROI of Interactive Value-Focused Content?

13 Examples of Engaging Interactive Content

B2B Marketing Insider

The post 13 Examples of Engaging Interactive Content appeared first on Marketing Insider Group. A company’s website is often the first touchpoint for new visitors coming to learn more about its services.

For 2017: Less is More with Interactive Value-Focused Content

The ROI Guy

Interactive Content Leads the Way Demand Gen Report reveals that 84% of buyers now prefer more interactive and visual content , providing users with the ability to dynamically self-explore interests, analyze opportunities, and obtain customized consultative advice.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing.

Announcing Vidyard’s New Interactive Video Player

Vidyard

Last week I snuck into our R&D lab on the second floor of our awesome new office and saw a few TOP SECRET things that I probably shouldn’t have, one of which was something labeled “ New Vidyard Interactive Player ”. The New Interactive Player: The Evolution of Engagement.

10 Amazing Interactive Videos

SnapApp

Interactive videos, however, make an even greater impression on viewers because viewers do more than watch – they listen, read, write, and click. Engagement isn’t an end-goal with interactive videos. Engagement is the mechanism by which interactive videos are consumed.

5 Reasons Your Marketing Can Benefit From Attending Interact 2014

It's All About Revenue

See what your marketing peers have to say about Interact! Meet us at Interact 2014: A Modern Marketing Experience from Eloqua. Learn how to truly interact with audiences in the most meaningful ways! The really nice thing about Interact is hearing from peers in the industry.

The State of Interactive Content

Vidyard

If you read the Vidyard blog you’ve probably heard of interactive content. To understand where interactive content came from, you have to understand where content marketing came from. From Content, to Interactive Content. Interactive content is in a great place right now.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing.

What Is Interactive Marketing?

Ceros

This post, What Is Interactive Marketing? written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. This kind of interactivity makes for a much more powerful marketing experience. Interactive marketing works the same way.

4 Interactive Video Marketing Examples That Mastered The Medium

B2B Marketing Insider

The post 4 Interactive Video Marketing Examples That Mastered The Medium appeared first on Marketing Insider Group. You’ve heard it before. Visual content is powerful. Some would even say it is even the future of content marketing.

Kaon Interactive Named Finalist in SBANE New England Innovation Awards

Kaon

The Smaller Business Association of New England (SBANE), sponsor of the New England Innovation Awards since its inception in 1986, proudly announces Kaon Interactive as a 2016 Finalist. Kaon Interactive was selected from 188 innovative organizations to compete in the final phase of this competition. Uncategorized CEO Corner News Kaon interactive marketing Kaon Interactive awards SBANE Innovation Awards Waltham MA SBANE New England Small Business Association of New England

Incorporating Interactive Marketing into Your Content Strategy

Ceros

This post, Incorporating Interactive Marketing into Your Content Strategy , written by Meg Cannistra , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Below are 4 tips to help you start thinking about how interactive can work within your content strategy.

Interactive + Content + Partner = Great Marketing Example

It's All About Revenue

That’s why, with our Modern Marketing Experience conference coming up, we teamed up with our AppCloud partner, SnapApp , to put together an interactive tool that will help you discover the best breakout sessions to attend.

5 Types of Interactive Marketing

Ceros

This post, 5 Types of Interactive Marketing , written by Meg Cannistra , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. It’s these issues with static, traditional content marketing that make interactive marketing so exciting. Interactive Video.

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

Interactive storytelling, however, involves a whole new set of best practices. Interactivity opens up a lot of creative possibilities for digital storytellers, but it also creates a lot of additional complexities around user experience and information architecture.

Inside Sales Training: How Invested Should We Be in Human Interaction?

Sales Prospecting Perspectives

But sometimes, I think we overcomplicate things or lose site of what all of this is about: Basic human interaction. Selling is about people, interactions between people, how we engage people most impactfully. The interactions we have with “civilians” are very different.

John Legend Coming to Interact 2014

It's All About Revenue

About Interact 2014: Customers, regardless of industry, want orchestrated experiences across email, mobile, social, display, and the web. Will we see you at Interact in San Francisco?

From Awareness to Advocacy: Interactive Content for the Entire Customer Lifecycle

B2B Marketing Insider

The post From Awareness to Advocacy: Interactive Content for the Entire Customer Lifecycle appeared first on Marketing Insider Group. Ask 10 different marketers what the customer lifecycle looks like and you’ll likely get 10 different answers.

The Winner? Interactive Content Ignites Demand and Fuels Engagement

The ROI Guy

Research by DemanGen Report indicates that interactive value-focused content can lead the way to more leads, better engagement and higher conversions. Interactive Content delivers results like this when it focuses on value (vs. However, all Interactive Content is not created equal.

If Sales Technology is the Future, How Do We Keep B2B Sales Interactions Human?

Sales Prospecting Perspectives

But, with this influx of sales technology in the B2B space, we have to ask ourselves: Is genuine human interaction in the sales cycle disappearing at the expense of automation? EST) for a webinar on building efficiency in B2B human interaction sales: From Prospect to Proposal.

15 Clever Examples of Interactive Print Ads

Hubspot

To show off the features of the Ford Explorer, the brand published three print ads with interactive elements. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Print ads were once the standard format for creative advertising.

10 Ways to Engage Your Audience with Interactive Content

Modern B2B Marketing

Author: Katherine McAdoo As an interactive content designer, I like to compare myself to a baker. I am frequently handed pieces of static content in different stages of completion and asked to throw in something special to make it an interactive content experience. Why interactive?

Brain Games: Discover the Psychology Behind Interactive Content

B2B Marketing Insider

Ever wondered what makes interactive content so effective? The best place to look for an explanation is by studying the psychology behind interactive content – why it works, how it […].

5 Reasons to Invest in Interactive Content

Modern B2B Marketing

I recently came across a blog post by Scott Brinker of ion interactive, explaining why they bet the whole company on marketing apps. He sees interactive web experiences (fueled by these marketing apps) as the fourth wave of content marketing.

Improve Your Content: From Passive to Interactive

The ROI Guy

Evolve from Passive to Interactive On any given day, your prospect’s inbox and web journey are jammed with dozens of different white paper download offers. The secret is Interactive Content. However, all Interactive Content is not created equal.

21 Interactive Marketing Examples to Inspire 2017

SnapApp

Is interactive content part of your 2017 marketing plans? We sure hope so, since 93% of marketers feel that interactive content is effective in educating buyers, and 88% feel it differentiated their businesses from competitors’. VSP Interactive Video. LEGO® Interactive Magazines.

Video Interactivity and Personalization for Effective Content Engagement

It's All About Revenue

In our last post on creating digital 1:1 conversations with video, I explained how combining video with marketing automation and interactivity helps you define the individual person at the other end of the conversation – both who that person is and what that person needs. Interactivity.

Hacking Audience Attention Spans With Interactivity

B2B Marketing Insider

The post Hacking Audience Attention Spans With Interactivity appeared first on Marketing Insider Group. According to new data, the average human attention span hovers around eight seconds. What’s more: That’s down from 12 seconds since the beginning of the mobile era.

3 Interactive Content Hacks to Increase Webinar Attendance Every Time

It's All About Revenue

Interactive content gives you the incentives you need to convince your buyers to dial in at the appointed time and soak up all your brilliant content. Promise Dynamic Interaction There’s nothing worse than a webinar where nothing seems to happen.

Why Your Content Plan Must Include Interactive Content

Modern B2B Marketing

Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix.

Interactive Content Marketing 101

Marketing Action

As a result, if you want your content to stand out and have an impact, you have got to find ways to make it as engaging and interactive as possible. Have you been reading about interactive content everywhere you look? What is Interactive Content?

Using Interactive Content to Capture Attention Early in the Buyer’s Journey

B2B Marketing Insider

The post Using Interactive Content to Capture Attention Early in the Buyer’s Journey appeared first on Marketing Insider Group. If you’ve been in marketing for more than a hot second, you’ve no doubt heard of the Buyer’s Journey.