Summary: Swyft offers a Software-as-a-Service real-time interaction manager. Last month’s post on Oracle Real Time Decisions offered a brief overview of real-time interaction management products. believe the explanation is that most buyers purchase interaction management systems to get more powerful decision engines than those provided with their call center and Web site products. Equally important, the results of an interaction management deployment are immediately and precisely measureable – so it’s clear when one product works better than another. MORE >>

Interaction Management Ed Hadley Posts[Posted by Ed Hadley Senior Marketing Manager, Neolane, Inc.] In a recent report entitled “Use Customer Analytics To Get Personal,” Forrester Research writes that the goal of effective personalization should be to “anticipate customer behavior and be prepared with the most appropriate offer to which the customer is most likely to respond.” With marketers increasingly [.]. MORE >>

The crown jewel turned out to be RightPoint, a pioneering real-time interaction manager since renamed Interaction Advisor. This is already a contrast to B2B marketing automation, where the database is part of the system and structures are largely limited to contacts, accounts, and marketing interactions. The model also contains segments (sets of customers or prospects), events (campaign triggers, which can be based on time, channel, behavior, queries, or feeds from external Web services), and packages (sets of campaigns used for Interaction Advisor). Neat trick. MORE >>

Ardath is CEO of her firm, Marketing Interactions , Inc and has over 25 years of business management and marketing experience. We recently had the opportunity to catch-up with our good friend and B2B Marketing Strategist, Ardath Albee. She specializes in helping companies with complex sales utilize eMarketing strategies to generate more and better sales opportunities.  In addition to being a frequent blogger and instructor, Ardath is also the author of eMarketing Strategies for the Complex Sale. You can follow Ardath on Twitter at @Ardath421. It is also the way people learn and share.  MORE >>

InteractiveI recently came across an article  that offers a good quick overview of social selling.  While it While it is aimed at individual reps and not companies, these 3 key elements are important: Mining. Connecting. Engaging. Check out the full article here. MORE >>