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  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 11, 2011
    [Interactive] Content Will Not Be King
    focus on relationships would improve almost all marketing activity , as it would focus on meeting each individual’s needs and on the quality of the interaction that builds each relationship. Once a call for change and recognition of a new marketplace reality, Content is King has become conventional marketing wisdom. Really folks?
  • B2BBLOGGERS  |  TUESDAY, MAY 22, 2012
    [Interactive] 25 Awesome LinkedIn Tips for B2B
    Let prospects see that you’re active on LinkedIn in order to encourage interaction. Shanna Mallon of Straight North, a leader among  Chicago Web design agencies , has shared  25 Awesome B2B Blogging Tips  and 25 Awesome Twitter Tips. Now to complete her “Awesome Tips” series, she takes on LinkedIn. Enjoy, Jeremy. B2B Blogger
  • HALEY MARKETING  |  FRIDAY, NOVEMBER 27, 2015
    [Interactive] “THANKS” GIVING
    Thank you to our Admin Staff for not only supporting everyone internally, but also for bringing such a positive attitude to every interaction you have with our clients. From answering the phones to making collection calls, you make every interaction with Haley Marketing a more positive experience. Thank you to…. Our wonderful clients.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 3, 2012
    [Interactive] What Were the Biggest B2B Marketing Disruptions of 2011?
    Also we all need to be on the lookout for how Google+ with interact and influence Google search in 2012. Voluminous Data – Ardath Albee, Marketing Interactions. by Jesse Noyes | Tweet this We’re already a through the first month of 2012. ” It was a crazy year, full of ups and down, and big changes. What would you add?
  • HUBSPOT  |  SUNDAY, JUNE 2, 2013
    [Interactive] BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week
    Even if you aren''t the one providing the live content, you can embed or share those posts to better interact with your audience. Marketers could also use the data to make more intelligent decisions about how and when to target Twitter users with Promoted Tweets based on how they interact with TV programming. Yahoo!
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 23, 2016
    [Interactive] 3 Things Marketers Can Be Thankful For
    Today, however, not only can we use technology to drive real interactions with customers, we can do it in a way that’s effective and efficient. Author: Marissa Lyman The moment November 1st rolled around, I immediately began thinking of turkey, cranberry relish, and food comas. Touché, my international marketers, touché. What was that?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 1, 2011
    [Interactive] 5 Ways to Increase Webinar Attendance
    One of the biggest differences between a live webinar and a recorded one, or other media like white papers, is the ability to actually interact with the expert. At Marketo we also invite webinar attendees to join our LinkedIn group where they can get access to webinar slides, plus interact with speakers and each other. Pacific.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 20, 2011
    [Interactive] Have The Right Content. Help Your Buyers. Get More Customers.
    Brian Rice , Dan Criel and I created Business 2 Community for the sole purpose of syndicating the valuable information we curated from amazing minds and thought leaders we were meeting in our business and social interactions. I have been struggling with this dilemma for months. But then the questions arise: How? The Problem. content  .
  • CMO ESSENTIALS  |  MONDAY, JUNE 8, 2015
    [Interactive] 200 Posts, 59 Authors, And One Big Thank You to Everyone Who Helped Get Us Here!
    Erin Cushing: Your website is one of your most valuable customer experience management (CEM) tools; recent Aberdeen research shows that as many as 93% of companies interact with their clients and customers online, and 9 out of 10 organizations have a web presence of some kind. Read her full post on CMO Essentials here. It matters. Brian P.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Interactive] How to Quickly & Easily Create a Buyer Persona [Free Tool]
    That''s when we came up with the MakeMyPersona tool , an interactive web tool that generates buyer personas for you once you answer a series of questions about your ideal customers. Whenever people ask for a primer on inbound marketing, I always start by talking about buyer personas. How do you even begin to answer these questions?
  • CMO ESSENTIALS  |  THURSDAY, JULY 2, 2015
    [Interactive] Call To Action: Close Your Buyer Journey Gaps
    Prospects interact with our brand as a single entity; from the home page of our website to our hold music to pricing negotiations with sales – it’s all one brand. Aberdeen Research shows that mapping your buyer’s journey can increase marketing investment ROI, reduce customer support costs, and shorten your sales cycle.  Show a little love.
  • BIZNOLOGY  |  TUESDAY, JULY 22, 2014
    [Interactive] Google+ is an antisocial network
    Like I said in the first paragraph, the Summary, Indianapolis SEO guru and speaker, Michael Reynolds , loves Google+ — and exactly for the reasons I noted: “Elegant design, no ads, high quality content/interactions, video hangouts, communities, in general it’s just a very well-designed network. Antisocial Networking Service.
  • INFLUITIVE B2B  |  FRIDAY, JANUARY 15, 2016
    [Interactive] We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened
    The second email was sent as a follow-up to all prospects that interacted with the first email. What would you do if you only had 24 hours to create a complex B2B marketing campaign that involved your entire team? What ensued was nearly 48 hours of hard work that put us all to the test. Marketing team’s feelings: Optimistic.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 22, 2014
    [Interactive] Which Companies are Totally Nailing B2B Marketing?
    Companies will have to work harder to cut through the clutter and they’ll increasingly find ways to utilize social media marketing for business-to-business interaction. B2B marketing can often be dry, stuffy, and an overall snooze fest when not done correctly. Some companies are actually producing really creative B2B marketing. Salesforce.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 3, 2013
    [Interactive] Avoid the Pitfalls of Third-Party Content
    company blog or articles section on a website that is peppered with a variety of industry voices shows that you are interactive in your field and have a handle on the important issues and trends. Photo credit: trixie. Does allowing third-party content on your site make you nervous? The Necessity of Third-Party Content.
  • KEO MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Interactive] KEO Marketing CEO, Sheila Kloefkorn, to Present “Top 15 Trends in Digital Marketing – What You Need to Know for 2017”
    The company was named a “top 25 Interactive, Social Media, SEO and Advertising Agency” by the Phoenix Business Journal. KEO Marketing to Host “Lunch & Learn” for the Arizona Technology Council on November 15, 2016. PHOENIX, Ariz., to 1:00 p.m. at Appointment Plus located at 15300 North 90th Street in Scottsdale, Arizona 85260. KEO News
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 2, 2013
    [Interactive] How does your team get digital marketing training?
    Online open enrollment : This is the newest choice in training, with most of the advantages of in-person training, but some people don’t find it as engaging–they want the personal interaction. Photo credit: Wikipedia. In this business, you all know that constant learning is essential.
  • CMO ESSENTIALS  |  THURSDAY, JUNE 4, 2015
    [Interactive] Using Data for Targeted Marketing: Discerning Drivers from Distractions
    With new, yet well-founded marketing tenets in place like omni-channel communications , value-oriented content marketing , and real-time interactions, the bottom line is that today, we market to people, not businesses. With a more refined eye, you might see patterns or shapes that seem to be saying something. Demand Generation Trending
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 20, 2015
    [Interactive] Keep Pace with Your Mobile Customers By Knowing Where to Go Next
    There is a very captive, highly engaged audience, almost addicted audience waiting to interact with you. I experienced a very frightening moment recently. plugged my smartphone into my computer to transfer files, perform updates, and to create a routine back up, when in a flash my phone completely failed to respond. billion. While they wait.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Interactive] 8 Personalities to Look for When Assembling a Content Team
    They have an affinity for social media and branding and enjoy interacting with people online. After all, After all, content consumption on Twitter has increased by 25% in the past two years alone -- and 76% of its users are likely to recommend a brand after a positive social media interaction with it. Why is this team member important?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 2, 2016
    [Interactive] Intercom "Smart Campaigns" Replace Decision Trees: Interesting But Not Perfect
    Choose triggers for your messages, based on time, behavior or interaction with other messages. Their critique of the current process -- essentially that fixed flows are too complicated -- is spot on. Alas, a deeper look left me a little disappointed. Then simply rank them by priority, with the most important message listed first.
  • CEROS  |  TUESDAY, APRIL 5, 2016
    [Interactive] Content Marketing with Purpose: Developing an Editorial Mission Statement
    This post, Content Marketing with Purpose: Developing an Editorial Mission Statement , written by Alice Thwaite , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Content marketing takes a lot of time. There’s a lot to do! Mission Starts with Your Editorial Strategy. Who are we? The Next Steps.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 25, 2015
    [Interactive] 3 Red flags to identify unsavory SEO agencies
    Not only is that an absurd amount of links for one month (which could make Google suspicious), link building is more about  quality over quantity , and real and worthwhile links involve human interaction – you demonstrate value to a webmaster, and they consciously decide to link to your site. Fantastic guarantees. Underpriced services.
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Interactive] Ignoring Your Current Donors? 75% of Them Will Be Gone Within the First Year
    Now, I understand these numbers are not specific to our industry, but they do provide valuable insight into the power of those first touches after someone interacts with your organization. recommend sending this within 24 hours of their interaction with your organization. know, I know -- it’s staggering and disheartening.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 2, 2015
    [Interactive] How Much is Your Address Book Worth?
    From then on, my interactions with the people I have served are warm and friendly. Tweet How much is your address book worth? would sit at his desk and spin the cards around like I was a contestant on “The Price is Right.” Judy is a business thought leader who is known as “the woman with the titanium digital Rolodex.”
  • WRITTENT  |  TUESDAY, JULY 5, 2016
    [Interactive] 25 Experts Share Top 3 Content Marketing Trends for 2017
    Their responses offer a variety of predictions, and many believe that more focus will be placed on live video, visual content, interactive content, virtual reality, personalised and niche content, content promotion and distribution, and that more businesses will seek out content creators and marketers. According to 25 Experts). A. Hana Abaza.
  • SYNECORE  |  SATURDAY, MARCH 1, 2014
    [Interactive] What’s Missing In Your Marketing Strategy?
    Every company knows that they need to interact with customers on social media channels, put out thought-leading blogs to appear in relevant content searches, create a great website design, use keywords, etc. We have reached a point where the barrier between “marketing” and “digital marketing” is almost nonexistent. Device Readiness. Takeaway.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 11, 2011
    [Interactive] The Five Surprising Impacts of Blog Comments
    This is not just a string of comments — {grow} is creating powerful human interactions. 2) Comments create economic value.  . This week I received the 10,000th comment on my blog. That’s a big deal! When I started blogging, I was disheartened by the unfulfilled expectation of blog comments. Reza L. Caring. Creating. Collaborating. 
  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Interactive] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
    There are a ton of highly targeted micro communities online that you can interact with super fans. Look for negative mentions of competitors and interact with that person, try and solve the issue, and let them know you exist. In the show we chat about: The importance of understanding your online community. It was kind of the point.
  • WEBBIQUITY  |  TUESDAY, MAY 31, 2016
    [Interactive] The 23 Best Content Ideation Tools
    Spike detects news stories from a vast array of sources then uses social media interactions to identify the top trending stories in each topic area. Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Google Review Count: 2,930,000. Pricing: free.
  • INFLUITIVE B2B  |  TUESDAY, JUNE 14, 2016
    [Interactive] Have You Met “The Advocates”? (We Think You’ll Like Them…)
    Instead of spending 80% of the time building, deploying and gating content, and 20% of the time thinking about who is interacting with that content, the servant marketer does the opposite. Over time, the interactions become real. Meet The Advocates. He’ll have some tough questions for the sales rep tomorrow. Work it, Jane!).
  • INFLUITIVE B2B  |  THURSDAY, MAY 12, 2016
    [Interactive] The One Thing Your Account-Based Marketing Strategy Is Missing
    Today’s empowered customers expect the interactions they have with your sales and marketing teams to be highly personalized and relevant—which can make striking up valuable conversations with prospects challenging. That’s one reason why account-based marketing has become a popular strategy in recent years. Create your dream ABM program!
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 29, 2013
    [Interactive] 5 Facebook No-Nos That Turn off Your Customers
    Interact with anyone who reaches out to you. There was a time when businesses had two choices for advertising: a daily newspaper or a local television station. Those days are long gone.  As more small businesses join the Facebook bandwagon, Hancock has noticed some companies are repelling customers rather than attracting them.
  • HUBSPOT  |  WEDNESDAY, APRIL 24, 2013
    [Interactive] 10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT]
    Given consumers have more options than ever for engaging with your brand, it’s important not to focus on any single method of interaction but to think about the customer experience across all channels of customer engagement. Today, we’re excited to share the 2013 State of Inbound Marketing Report. The data agrees. Tweet This ). Tweet This ).
  • SNAPAPP  |  THURSDAY, SEPTEMBER 10, 2015
    [Interactive] Dispatch from CMW: Recapping Day One
    love getting to chat with fellow attendees about interactive content and share our stories and examples — and the sessions I attended on Day 1 were excellent. Make sure interactive content is a part - join us for a webinar on September 16 This is my first year at CMW, and let me just say - these folks know how to run a conference.
  • THE ROI GUY  |  FRIDAY, APRIL 5, 2013
    [Interactive] How can you Be Provocative without being Arrogant?
    There are several good ways to accomplish this, but one of the best is to interact with your Prospect and deliver compelling insights via a Diagnostic Assessment tool. However, you need to find a way to do this consultatively, without being perceived as an arrogant know-it-all, or worse, as confrontational. have to say, time-out.
  • NUSPARK  |  SUNDAY, JULY 13, 2014
    [Interactive] Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
    By becoming a member (it’s free), you can create a profile and interact with influencers from across all industries, building contacts for you to  expore. •  Open Site Explorer -  [link]  -  Once you’ve established a potential opportunity, just type the domain name into the box on this site. Getting Started. Next Steps.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Interactive] Why Sales Is Going Inbound: Introducing Signals
    At HubSpot, we talk a lot about taking an inbound approach to marketing -- delighting visitors and leads by showing them some value and having relevant, personal interactions with them throughout the process. Anyone, HubSpot customer or not, can use Signals for free to get notifications about email and LinkedIn interactions.
  • SCRIBBLELIVE  |  WEDNESDAY, JUNE 1, 2016
    [Interactive] 7 Commandments For A Good Content Experience
    These two types of content are based on social interactions, and tap into this notion that our brains are designed to search for information we can use to help others in our social network. 7. It’s no secret that consumers are taking control of what content they choose to see. Let the People Speak. Deliver actual value. Image Source.
  • SCRIBBLELIVE  |  TUESDAY, APRIL 5, 2016
    [Interactive] 10 Insightful Leadership Resources for Content Managers
    In fact, nearly 70 percent of managers say this kind of dialogue makes them squeamish, according to a recent survey commissioned by Interact. What’s the difference between a complacent team and an efficient one? Oftentimes, it’s a good leader. Fortunately, you can control your destiny. EntreLeadership. Category: Book. Author: Dave Ramsey.
  • ANNUITAS  |  THURSDAY, OCTOBER 16, 2014
    [Interactive] Marketing Automation: Combining Nurture with Education
    October 16, 2014 – RightOn Interactive. Marketing Automation: Combining Nurture with Education. What’s the best use for Marketing Automation? Attracting people that want to be attracted? Nurturing and education. News & Press
  • SNAPAPP  |  THURSDAY, MARCH 13, 2014
    [Interactive] Final Round - Content Marketing Madness: The Battle For Content Supremacy – Vote Now!
    Interactive Widget Let the voting begin! Interactive Widget:  Web tools like Marketing Grader or Blog Level are common examples of interactive widgets, but essentially these types of content take basic user inputs to yield valuable resulting outputs. Round three is in the books - see the final matchup below! Guide 2.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 14, 2012
    [Interactive] Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]
    Consumers now expect—perhaps even demand—to be able to interact with brands through social channels. As marketing dollars flow from traditional to social media , more small businesses are leveraging social platforms in order to drive traffic and increase visibility. Location-Based Social Networks & Daily Deals.
  • HUBSPOT  |  MONDAY, JULY 11, 2016
    [Interactive] The 21 Most Innovative & Creative Ads of the Past Year
    For their tenth anniversary, French music company Because Music enlisted the help of 84.Paris to build an interactive, multi-media experience celebrating its artists. The landscape of content is evolving. In an age where most advertisements fall victim to the "skip" button, it takes something truly creative to make people pay attention.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 21, 2015
    [Interactive] Banners Have 99 Problems And A Click Ain’t One
    consumer interaction with media, and 22 percent of advertising spending. A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. Tweet This ]. But clicks aren’t the only problem that banners face. The First Banner Ad. Whoa!!! Sticky ). 4.
  • CONVERSIONATION  |  SUNDAY, SEPTEMBER 12, 2010
    [Interactive] The social prehistory of search engine marketing relevance and what it means for SEO and content
    Since ages, search engine marketing pays a dominant role in the interactive marketing mix. How people search for and find information has changed entirely. And that has a fundamental impact on marketing and communication. Companies try to optimize their sites for keywords that are relevant to their. Click title to read more
  • MODERN B2B MARKETING  |  MONDAY, JUNE 13, 2016
    [Interactive] If Marketing Metrics Are Driving You Crazy, Read This
    You can dig into the data to understand how your leads interacted with your program. Author: Heidi Bullock Does it feel like every day you see a new article on marketing metrics ? Lately, there has been a lot of buzz around the RIGHT metrics to focus on. It Starts With Understanding Your Business Objectives. It’s Not About ONE Metric .
  • FATHOM  |  THURSDAY, SEPTEMBER 10, 2015
    [Interactive] Focusing on Patient Satisfaction
    If a physician knows that each interaction could end up as a positive or negative review on their own profile, the entire staff from reception to discharge will treat each case with the same level of care and dignity that patients seek. How Health Systems Can Adapt Their Practices to Optimize Patient Satisfaction. Healthcare
  • MODERN B2B MARKETING  |  FRIDAY, MAY 1, 2015
    [Interactive] Master the Changing Sales Landscape: 8 Key Strategies to Becoming a B2B Salesperson of the Future
    And don’t be afraid to test responding and interacting with prospects on multiple channels! Author: Amy Guarino Forrester’s pronouncement of the death of the B2B salesperson recently made headlines. But, I ask, is it really a death, or a chance at reinvention ? The process needs to adapt to ensure continued success. Know Your Customer.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 30, 2011
    [Interactive] The Biggest Challenge in Content Marketing
    Chapman ( @cc_chapman ) predicts companies will become better at this when he begs to see “ more brands interacting in real time with their customers.&#. In these posts, Michele Linn  ( @michelelinn ) has done a great job pulling together some of the greatest minds in Content Marketing and getting their thoughts down in one place.
  • TOMORROW PEOPLE  |  WEDNESDAY, OCTOBER 24, 2012
    [Interactive] 5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]
    With 87.3% of UK consumers reading online reviews before making a purchase , your interactions within the social media landscape can help to ensure that your reviews are always good. You don''t need to be a big name brand with a six figure marketing budget to make social media work. So, what makes an SME thrive on social media? 1. Engage.
  • B2B MEMES  |  THURSDAY, OCTOBER 6, 2011
    [Interactive] Worried That Journalist Robots Will Replace You? Say “I”
    Without the I , there’s no conversation, no meaningful interaction. They are not going away. After a flurry of attention last year , we hadn’t heard too much in the interim about the robots that were going to displace humans as content creators. Then last month, Steve Lohr of the New York Times revived the issue. As James W.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  WEDNESDAY, FEBRUARY 16, 2011
    [Interactive] “Curation” gets six tweets per hour…right now!
    Marketing to Business Executives Blog From Insight to Action in B2B Home About Home > Buyer behavior , Content curation , Content marketing , Customer knowledge , Thought leadership > “Curation&# gets six tweets per hour…right now! “Curation&# gets six tweets per hour…right now! No trackbacks yet.
  • MI6 MARKETING AGENCY  |  MONDAY, JULY 19, 2010
    [Interactive] Groundswell Blook Report, Chapter Five: Listening to the Groundswell
    Feature Presentation: The Conversation-An Introduction to Social Media , Tactica Interactive Communications. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scientists. Groundswell is broken down into three parts. Part two (chapters 4-9) focus on tapping the groundswell. tags: relations public ).
  • SMASHMOUTH MARKETING  |  FRIDAY, MARCH 27, 2009
    [Interactive] C-Level Prospects - Make the First Appointment By Phone
    Face-to-Face meetings do still seem to have a higher level of success due to the personal commitment and interaction. When I was recently at the Sales 2.0 conference, I had several conversations and debates about the value of Face-to-Face meetings versus Con-calls/Web-meetings. It has become pervasive, and respected, to do business this way.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 8, 2015
    [Interactive] Lucky Seven! 7 Elements to A/B Test in Your Digital Ads
    Time of day: Spend some time assessing what time of day during which your audience has the highest interaction with your social posts or searches for your keywords. On that note, the best part of my job is probably that I have the opportunity to find new ways to increase click-through and conversions rates on our site. The take-away here?
  • FATHOM  |  TUESDAY, MAY 6, 2014
    [Interactive] Email Marketing Explained: The Definitive Word on Subject Lines
    Keep it too vague, and you’re increasing what smart user experience professionals call the interaction cost of opening your email to determine its content (meaning the reader has wasted time if the email turns out to be undesired, and the unclear subject line forced the reader to open the message to figure it out). Stop right there.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 7, 2015
    [Interactive] How to Utilize B2B Online Marketing to Promote New Solutions
    Social media posts with images get more interaction because the human eye is trained to notice images first. Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. App Notifications. Email Blasts / Newsletters. Custom Social Media Graphics. Content Marketing.
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 7, 2015
    [Interactive] Goal-Directed Decision Making Drives B2B Buying And Selling
    They have changed how businesses interact and engage in the acts of buying and selling. Business-to-Business thrives on the simple basic principle of buying and selling. The impact of digital and social technologies on the nature of buying and selling, however, cannot be understated. Buyer Personas Represent Goal-Directed Motivations.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 21, 2016
    [Interactive] Are You Making Some of the Biggest Mistakes in Digital Marketing?
    In the digital realm, almost every step of the process—from the ad being served to the user interaction and eventual conversion—is tracked and available for analysis. Author: Mike Tomita Some people say that you learn more from your mistakes than your successes. Those are some tough lessons. Analysis Paralysis. How great is that?
  • JUNTA 42  |  SATURDAY, JUNE 18, 2016
    [Interactive] This Week in Content Marketing: Will Microsoft & LinkedIn Spur a Content Buying Spree?
    From finding your audience and developing engaging content to authentic interaction and webinar promotion, you’ll discover the “5 Steps to Attract Your Target Audience to Your Next Webinar.” PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We offer advice on how to reverse this trend. Ready?
  • THE ROI GUY  |  TUESDAY, OCTOBER 7, 2014
    [Interactive] New Sales Training Helps Evolve B2B Vendors from Product Pitches to Value Selling
    Alinean Launches Value Expert™ Sales Training to Help Reps Engage Earlier and Sell More Effectively Today we announced the launch of Value Expert™ Sales Training, an important milestone. Our launch of Value Expert Sales Training provides the skills that reps need to bridge the Value Gap and advance to a more effective value-selling approach.”
  • SNAPAPP  |  WEDNESDAY, AUGUST 20, 2014
    [Interactive] SnapApp And The Lessons I Learned In Spin Class
    As I work with customers to build strategies and develop programs around using interactive content , I have come to draw several parallels to the idea of joining a gym. But the now-popular buzz words such as “ content marketing ” and “ interactive content ” gets marketers thinking, “ Could I be doing more? Am I behind the curve here?
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 19, 2012
    [Interactive] How to Maintain Great Content Curation
    You need to create at least some original content and, equally importantly, connect with and interact with those around you. Interact with other webmasters on social media and encourage them to send you interesting links. The more you contribute and interact with the community, the more they will respect and embrace you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 15, 2015
    [Interactive] The dangerous confusion of sales and content marketing
    For a long time I blamed the sales team—their training, hiring, and (frankly) ability to interact with humans. By Tom Webster, {grow} Community Member. Recently, I had the pleasure of attending a keynote speech by Daniel Pink , author of  To Sell Is Human: The Surprising Truth About Moving Others ,  at the Inbound conference in Boston.
  • ACT-ON  |  WEDNESDAY, AUGUST 3, 2016
    [Interactive] 10 TED Talks to Watch to be a Better Marketer
    In this TED Talk, Renny Gleeson, a Wieden+Kennedy interactive strategist, shows us how some organizations have found a creative way to let you know you’ve landed on the wrong page. TED’s overarching mission is to spread great ideas, and to encourage all to seek a better understanding of the world. We’re all trying to cut down on our stress.
  • KEO MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Interactive] Benefits of Linking AdWords and Analytics
    Digging deeper, you can discover a wealth of valuable insights about where your visitors are located, how they are finding your site and even specific demographic characteristics about the type of users who are interacting with your site. Taken separately, they have their own individual strengths and potential payoffs. Auto-tag your ads.
  • HUBSPOT  |  MONDAY, NOVEMBER 19, 2012
    [Interactive] A Simple Breakdown of All Your Facebook Advertising Options
    They appear as ads from the specific company, and have no social interaction component. Sponsored Story is a post generated because someone interacted with whatever you're promoting. Facebook seems to be launching a new form of advertising -- or some new feature within the advertising -- every day. Great! Right? Optimization.
  • ANNUITAS  |  THURSDAY, MAY 26, 2016
    [Interactive] 3 Mistakes B2B Sales Leaders Make That Hurt Performance
    As I continue to interact with many on the marketing side and am now also spending more time with those in sales leadership, I have seen some consistent themes that run across a good number (not all) of sales organizations. Much is written about how the role of the B2B marketers changed over the years due to the shift in the buying process.
  • HUBSPOT  |  THURSDAY, AUGUST 8, 2013
    [Interactive] 5 Ways You Can Capitalize on Facebook's News Feed Algorithm Update
    So while "post reach" is an interesting metric you may want to keep an eye on, Facebook seems to care more about people actually interacting with your Facebook content. Usually, when Facebook makes a change to its interface or News Feed algorithm, the company just up and does it. And apparently, the new algorithm is working. Donovan.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 17, 2015
    [Interactive] 5 Ways to Use Paid Search & SEO Together
    As Brightedge put it “the study focused on the interactions between organic search results and paid ads found that even for sites claiming a No. Paid search and SEO work in different ways to get visitors to your website. Paid search can yield almost immediate results, but can be expensive. Keyword Research/Expansion. Get Content Ideas.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 7, 2011
    [Interactive] 4 Questions to Ask Yourself Before Creating Your LinkedIn Public Persona
    Whether you plan to use LinkedIn as an individual, or to represent a business, you will be interacting with and be seen by others without having a chance to meet them.  Additionally, others may make decisions on whether or not they want to do business with you based on how you’ve utilized your LinkedIn profile. Would my boss approve of this?
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 31, 2012
    [Interactive] 28 Tweetable Moments from Sirius Decisions Summit #SDS12
    Adobe interactively displays content on their website for each keyword and media buy based on context instead of creating separate landing pages for every campaign, message, tactic and media placement. The Adobe Interactive team claimed that their Content Strategy approach delivers 30% of the total demand for Adobe ! Cheesy line?
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Interactive] Which Social Network Should You Advertise On?
    Social media has become a cornerstone of marketing strategy ; it doesn’t matter what industry you’re in, social media is a tool you should be using everyday to interact with consumers. Social media advertising is a great tactic to use to supplement your other inbound marketing efforts. It’s normal to pay up to four or five dollars a click.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 5, 2012
    [Interactive] 6 Ways to Start Using Twitter in Your Real Estate Business TODAY
    To make better use of the time you devote to Twitter, try using tools that allow you to listen, respond and interact with your followers. A few of my favorites are: Sprout Social A social media management tool created to help businesses find new customers & grow their social media presence. Claim Your Brand. Choose Your Twitter Tools.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 16, 2013
    [Interactive] The Benefits of Embracing Real-Time Marketing on Social Channels and Beyond
    Read buying signals as people interact with your online information. Author: Julio Viskovich Real-time marketing is a process that enables marketers to capitalize on real-time events and deliver a relevant message to the right person at the right time. Ideas must be developed in minutes rather than days or weeks.  The Theory. Totaled it.”
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 30, 2011
    [Interactive] A Secret No More: Eloqua on Salesforce’s Acquisition of Radian6
    billion profiles for our clients – profiles that include not only who the prospects are, but also actionable details on all-important interactions with the organization.  Interactions like Web visits, downloads, event attendance, etc.  by Joe Payne | Tweet this. My iPhone blew up this morning.  Surprise? Share email. Facebook. Reddit.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 28, 2015
    [Interactive] 4 Easy Steps to Building A Winning Sales Enablement Program With Marketing Automation
    How does the marketing automation platform interact with the sales platform? Author: Rajiv Kapoor When implementing marketing automation one of the key, and often overlooked, strategies is sales enablement. So what is sales enablement and how does it pertain to marketing automation? Identify Your Stakeholders. Assess Your Current Situation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Interactive] Social Media Case Study: How I made $47 million from my B2B blog
    After joining the groups I began to interact there. By Sander Biehn, {grow} Community Member. It’s true. helped my company get $47 million in new business through a blog-centered social sales strategy. Here is our story. We decided to take an entirely new approach that heavily favored building relationships through social media.
  • ACT-ON  |  MONDAY, AUGUST 8, 2016
    [Interactive] 10 Things You Need to Know About Account-Based Marketing
    On average, a B2B customer will use 6 interaction channels (e.g. Account-based marketing (ABM) is a big deal. It seems as though it’s being mentioned on every webinar, at every marketing conference, and in all major marketing strategy discussions. ABM Helps to Loop in All Decision Makers. On average, every purchase now requires 5.4
  • VERTICAL RESPONSE  |  TUESDAY, JULY 29, 2014
    [Interactive] 6 Tips to Creating an Ideal Landing Page
    Also, if your video isn’t getting much interaction, change it with something more valuable. Having a well-designed landing page will go a long way when it comes to bringing in conversions. Follow these tips and best practices the create the ideal landing page for your business. Who is my audience? Where are they coming from?”
  • ACT-ON  |  MONDAY, OCTOBER 24, 2016
    [Interactive] How, And Why, You Should Calculate Customer Lifetime Value (CLV)
    Behavior history profiles can also uncover likely follow-up sale products based on each customer’s pre-purchase and post-purchase interactions. The true value of a customer is not just the size of the deal. Instead, it should be calculated with other (more important) factors such as how long they are likely to remain your customer.
  • SALESFUSION  |  MONDAY, JANUARY 4, 2016
    [Interactive] Getting Started with A/B Testing: What, Why and How
    multivariate testing model changes several different variables to look at the interactions among them and their overall combined impact on the end objective (e.g. Do your leads respond better to a red button or a blue button? Do you see higher open rates on emails whose subject lines ask a question or those that make a statement?
  • JUNTA 42  |  SATURDAY, JULY 16, 2016
    [Interactive] This Week in Content Marketing: Most Brands Failing at Customer Experience
    Keeping up with customers, not competitors, is becoming the greatest brand challenge (27:09): More than nine in 10 companies are struggling to deliver digital customer experiences that exceed their customers’ expectations, according to a new study from Accenture Interactive. This week’s show. Today’s Episode Sponsor.
  • HUBSPOT  |  MONDAY, JANUARY 24, 2011
    [Interactive] How to Get Facebook Fan Page Activity Alerts via Email
    Here is what the email notification looks like: Now you are up and running and can interact with the people who are posting on your fan page without having to sit on Facebook refreshing the page! Now, you can get email notifications of activity happening on your page with this nifty new free service called Hyper Alerts. Go to Hyper Alerts.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 17, 2012
    [Interactive] How to Avoid Sending the Worst Sales Email
    Serve up all of that juicy insight on how a buyer interacts with your website and marketing campaigns  right within the CRM. The by Jody Mooney | Tweet this Has your inbox ever been plagued by a poorly made “sales email”? You’re not alone. Most of us have received one of those cringe-worthy emails from some anonymous seeming sales rep.
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Interactive] The 5 Habits of Highly Successful Content Creators
    But successful content creators know it’s not enough to take relevant industry news and spit it back out to your fans and followers. “ You must also position yourself as an expert and genuinely interact with your communities,” says Guy Kawasaki , the New York Times best-selling author. Peanut butter and jelly. Batman and Robin. Eggs and ham.
  • JUNTA 42  |  SATURDAY, JANUARY 30, 2016
    [Interactive] This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic
    Gartner identifies the top 10 strategic technology trends for 2016 (32:32): In less than three years, advances in marketing technology will move beyond human intervention to streamlining and scaling activities that currently require manual interactions with audiences, Gartner predicts. Could this be part of a marketing technology play?
  • JUNTA 42  |  SATURDAY, MARCH 12, 2016
    [Interactive] This Week in Content Marketing: Machines Are Coming to Replace Your Marketing Job
    From finding your audience and developing engaging content to authentic interaction and webinar promotion, you’ll discover the five steps to attract your target audience to your next webinar in this new report from GoToWebinar. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Sponsor (34:42).
  • BIZNOLOGY  |  FRIDAY, APRIL 4, 2014
    [Interactive] Content marketing as a stellar customer service tool
    Good content can be the difference between the customer who buys your product once and the customer that follows your blog, interacts with your brand on  social media , and purchases your products over and over again. Wrong, butter is good with everything!). Let’s unpack these points and see how content marketing can help customer service.
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Interactive] A Simple Guide to Web Traffic Terms
    session -- which is specific to Google Analytics -- i s a group of interactions that take place on your website within a given time frame. Views, visits, visitors -- it''s all the same, right? Not so fast, speed racer. If that''s your way of thinking, you could be misinterpreting your traffic data and making some ill-informed decisions.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 7, 2016
    [Interactive] The Top Email Marketing ROI Trends to Watch in 2017
    In addition, a majority of Millennials actually prefer interacting with brands on email. Email marketing may not have the sex appeal of Instagram or Snapchat, but research continues to show its ROI prowess—even among smartphone-tethered Millennials. Its effectiveness shines across demographics and devices. Why Brands Love Email. Integration.
  • CONTENTLY  |  FRIDAY, JUNE 17, 2016
    [Interactive] The State of Digital Media, in 5 Charts
    As you can see in the interactive chart above, the five companies make up the bulk of display ad revenue. ‘Tis the season of reports in the digital content industry. You probably don’t have time to read them all. Luckily, you have us. Here are the five major takeaways from the 17-page report. 1. The Big 5 are only getting bigger.
  • SYNECORE  |  WEDNESDAY, DECEMBER 23, 2015
    [Interactive] A Digital Marketer's Christmas Wish List
    Ok, I understand the potential liability issues with CEOs directly interacting on social media, especially CEOs of large multinationals. Ah, it’s that time of year again, Christmas—a time when children of all ages and dispositions take a moment to count their blessings and pencil out all the things they want from dear old Santa Claus.
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 15, 2011
    [Interactive] Entering the World of Social Media: Better Late than Never
    Heed the difference between audience size and interaction. Better Late than Never" alt=" Entering the World of Social Media: Better Late than Never" />. (A guest post by Frank Anderson.). Better Late than Never" width="150" height="150" /> The younger generation is, without fail, the heaviest participant in social media. Find your voice.
  • JUNTA 42  |  SATURDAY, NOVEMBER 19, 2016
    [Interactive] This Week in Content Marketing: WordPress and Medium Begin Turf War for Owned Media
    billion, according to the latest report released by the Interactive Advertising Bureau (IAB) and PwC US. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss what the IAB got right — and wrong — about its latest research on advertising growth. election.
  • TONY ZAMBITO  |  MONDAY, JUNE 13, 2011
    [Interactive] Social Buyerology: Turning Insight Into Influence
      Insights can reveal how social buyers are accustomed to social interaction by various channels.    In essence, marketers will need to learn new skills and perspectives to interact with social buyer personas in ways unique to each social channel and social interaction scenario.    Organic. Connect.
  • TONY ZAMBITO  |  MONDAY, NOVEMBER 28, 2011
    [Interactive] Buyerology Trend: Think Buyer Decision Model vs. Buyer Journey
      The convergence of the Internet and Social Interactions has produced a movement towards flattening models of decision-making.    Well documented over the past two years is how buyers are typically 70% into their buying processes before encountering direct sales interaction.    The Future.
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Interactive] Answers to 17 LinkedIn Questions You Were Too Ashamed to Ask
    For the most part, people will be interacting with your company through the updates they see in their newsfeed, so having optimized images in your posts is far more important than in your cover photo. So, we compiled them all and, well, that''s why you''re reading this blog post. Think of groups as places for discussions between individuals.
  • HUBSPOT  |  FRIDAY, OCTOBER 30, 2015
    [Interactive] 3 Scary Fears You Need to Overcome To Experience Amazing Inbound Results
    When your salespeople can see how a prospect has interacted with your marketing, they’ll be able to have more intelligent and effective conversations. 89% of buyers research online before spending money on anything , so companies need to shift their thinking to adjust to this new buyer behavior. Inbound Marketing
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