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  • LEAD VIEWS  |  FRIDAY, OCTOBER 14, 2011
    [Interactive] From Action to Engagement: The Call2Action Button Comes of Age
    The role these C2As play is very significant to a company’s lead generation process, they are interactive and offer an answer to the query, a visitor is most likely to have at that point of time, during their stay on the page. A version of this post was first carried in MarketingProfs. C2A as defined earlier do not work anymore. Ineffective.
  • BIZNOLOGY  |  MONDAY, AUGUST 12, 2013
    [Interactive] 3 Reasons your Guest Blogging Efforts are Unsuccessful
    Everything in guest blogging starts with outreach and needless to say, if you aren’t interacting properly you won’t be very successful. 'Photo credit: digitalrob70. Guest blogging has become a common practice among those in the SEO industry. Improper Outreach Techniques. Giving Up Too Easily. Blogging Blog Webmaster
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2011
    [Interactive] The 4 Secrets of Effective Prospect Nurturing
    Often buyers educate themselves, interact with users of your product, and compare solutions before they even take your calls. Personal, Peer-Level Interaction. Personal, Peer-Level Interaction. Personal and peer level interaction is different than a sales-to-prospect dynamic. nur·ture /?n?rt??r/ your platform).
  • PAUL GILLIN  |  THURSDAY, MAY 27, 2010
    [Interactive] The Power of B2B Communities
    The SMB market is coveted by technology firms, and many of them pay Spiceworks for the chance to interact with the audience of over one million IT professionals for activities ranging from market research to product design. I’d appreciate any feedback on this opening passage, in particular: Is this information useful to you?
  • HUBSPOT  |  TUESDAY, FEBRUARY 4, 2014
    [Interactive] The Uneasy Speaker's Guide to Confident Public Speaking
    You’ve prepared, listened, greeted, and interacted … all in your own unique style. 'Public speaking has never come easily to me. recall a middle school assignment in which I attempted to demonstrate how to lace Adidas in Run-DMC style. These tips didn''t come from a textbook or public speaking class. Think you''re done preparing?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JULY 7, 2010
    [Interactive] Secret to B2B Sales Success: Think Like A Customer
    If you’re able to start fostering this mindset (as well as leverage the right social selling tools) your ability to relate to and interact with your B2B prospects becomes far more productive. Fortunately, interactive sales material is not simply exclusive to the B2C world anymore. Customer 2.0 Content is king – make it engaging.
  • E-LIGN  |  FRIDAY, JULY 26, 2013
    [Interactive] Start-up Client Success Story
    We translated their branding elements into an interactive website with unique content, product information, and eCommerce functionality. 'Our client Fan Bags puts a spin on the traditional corn-hole game by allowing consumers to buy exchangeable face-plates. They came to us with their idea and asked us how to get the company off the ground.
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 3, 2013
    [Interactive] Now Posted on @BlueFocus: #Nifty50 Top Twitter Women Writers Award by @TomPick and @CKBurgess
    The purpose of the award is to acknowledge the contributions of honorees to their fields, as well as their level of engagement on Twitter; to encourage interaction with these leaders; and to expand social networks. 'Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. 2011 was the inaugural year. bloggers).
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Interactive] Conference Attendees: How to Get the Most Bang for Your Buck
    5) The Salesperson’s Conference Checklist: If your prospects are attending a conference, it’s a great idea to attend, too, so you can get some in-person interaction and build relationships. 'Want to know the best way to waste your company’s time and money? Go to a conference without having any goals. No, seriously.
  • WEBMARKETCENTRAL  |  MONDAY, APRIL 20, 2009
    [Interactive] Best of 2008: SEM Landing Pages
    Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year.
  • WRITTENT  |  TUESDAY, NOVEMBER 4, 2014
    [Interactive] 5 Things You Can’t Blog Successfully Without
    Interacting with your audience is the key to building a community. 'Blog successfully and you cam smile all the way to the bank. Your website traffic will grow, your company will flourish, and your reputation could swell to the point where business finds you. Bloggers like Michael Arrington rake in up to  $800,000 per month ! You just can’t.
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 14, 2011
    [Interactive] 5 B2B Benefits of Facebook Page Changes
    Interact on Facebook as Page. Facebook has changed the look of their Business Pages, to make them more in line with the recent changes to personal profiles, but they have added functionality that will make Page admins for B2B companies cheer. Publicly Identify Page Admin. Post on Page as Person or Page. Display Featured Favorite Pages.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 8, 2014
    [Interactive] How to Grow Your List with Email Sign up Forms
    Have your email sign up form and links to the form on all pages of your website, blog and other channels where your customers and prospects can interact with your business. 'A sign up form is one of the single most powerful tools you can use to grow your email list. Need a refresher? So let’s get to it! All of your social sites (link).
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Interactive] The Triggered Emails You Need to Make Your Marketing Automation Work
    Trigger: Interacted With Your Company, or Mentioned Your Competitors or Industry, in Social Media. As you listen to what your prospects are saying in social media, you have the opportunity to follow up with those who interact with your company, or those who mention your competitors or specific pain points that you address.
  • ENGAGE  |  THURSDAY, NOVEMBER 1, 2012
    [Interactive] 5 Ways to Create More Content Without Creating More Work
    Social media and mobile and digital publishing have seriously altered how people consume, share and interact with information. A lot can happen in a minute. These same innovations have also changed how those of us who create content work. The stats are enough to make even the most seasoned editor’s head spin. Open your reporter’s notebook.
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 24, 2010
    [Interactive] Savvy Roadtrip - Case Studies
    Handle with Care: 10 Tips on Interacting with Case Study Customers You need to make sure that you always treat your customers well, especially when they are working on a case study for you. When packing for any roadtrip I always accumulate a fairly large "to read" stack for the journey. B2B Marketing Case Studies: Is Shorter Better?
  • HUBSPOT  |  MONDAY, OCTOBER 17, 2011
    [Interactive] 5 Ways to Instantly Improve Marketing With Data
    Check the analytics for each platform you utilize, and see how many people are interacting with you on each of those sites. More than likely, your customers are interacting more on one than another. This is a guest post written by Pam Sahota. Data may seem intimidating, but it can also be a marketer’s best friend. Keep reading!
  • ENGAGE  |  MONDAY, JULY 18, 2011
    [Interactive] Why the Intern Shouldn’t Run Your Social Media Campaign
    When people connect with brands on social media they’d rather interact with someone who’s been there more than 30 days (let alone 30 seconds). Y our intern has more Twitter followers than you do. That is great. But what happens when she gets offered that gig with the agency across town? Will your corporate blog survive? Don’t believe me?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, DECEMBER 22, 2011
    [Interactive] The Beauty of Imperfection
    So I kept my distance, not wanting to interact with this flawed individual. After I shared this story in today's newsletter, many people asked me to post it on my blog so they could share it with others. So, here you go. first met Mary, my husband's youngest sister, shortly after we started dating. It made me uncomfortable. They didn't exist.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 26, 2012
    [Interactive] Building a B2B Marketing Brand Advocate Army
    Find the people who interact with customers every day and are actively tracking your influencers and top references. by Heather Watkins Being in customer marketing, I am always looking for new and better ways to identify and empower our most active customers. Enter the Marketo Champion program that was launched in June of 2011. Company.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 5, 2011
    [Interactive] Ever-Changing Rules: New Era Challenges For CMOs
    Also critical is a complete customer interaction history, plus supplemental data to indicate future behavior. Delving into third party data attributes, demographic and psychographic data has allowed companies to drastically improve their view, treatments and interactions. Lead Generation Companies | New Challenges for CMOs.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Interactive] 5 Little Ways to Get More Facebook Likes
    Creating value really comes into play with the content you create and share with your fans, and how you interact with them ( more on that here: How to Attract Customers With Facebook ). 'Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business. Quick Tips For Growing Your Facebook Audience from HubSpot.
  • SALES LEAD INSIGHTS  |  THURSDAY, MAY 12, 2011
    [Interactive] Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo
    Revenue Performance Management, or RPM, is a strategy to optimize interactions with buyers across the revenue cycle in order to accelerate predictable revenue growth. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 7, 2013
    [Interactive] What Millennials Really Want From Your Nonprofit’s Website
    One area discussed in the report that stood out in terms of nonprofit online marketing strategies was the focus around a nonprofit’s website and how Millennials interact with it. Make sure your reports are easily accessible and, if you have some design resources, as visual and interactive as possible. The 2013 report was no exception.
  • HUBSPOT  |  WEDNESDAY, JUNE 13, 2012
    [Interactive] When to Use Static vs. Dynamic Lists in Email Marketing
    Typically, they're created through the latter method, as oftentimes they consist of contacts that were gathered through offline methods or other online campaigns not connected to interactions on your website. In email marketing, the success of your messages is largely dependent on the quality of your list. Do you understand the distinction?
  • ONPATH  |  FRIDAY, JANUARY 14, 2011
    [Interactive] These B2B Leads Suck! Really?
    By Ardath Albee Marketing Interactions January 11, 2011. How many times has a sales team told a marketing team that the leads they source for them suck? My guess is that this has happened more times than we want to count. And, many of those times it was for good reason. Lag time in responding to leads sourced by marketing. CSO Insights ).
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2011
    [Interactive] 17 Things Marketers Should Delete From Their Facebook Strategy NOW
    Instead, focus on creating an interactive Facebook presence that includes valuable content and conversation, and the fans you actually care about attracting will come naturally. Make sure you have an actual human interacting on your Page, not just a robot. What to Axe From Your Facebook Marketing Strategy. Photo Credit: brittgow.
  • THE EFFECTIVE MARKETER  |  FRIDAY, MAY 20, 2011
    [Interactive] A Buyer Persona Template for the B2B Marketer
    Buyer Persona Insights makes a good argument when it says that buyers in B2B marketplaces are becoming more social in their interactions. With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona. Infrastructure. Process Planning. Measurement.
  • B2B INTERNET MARKETING STRATEGIES  |  WEDNESDAY, OCTOBER 13, 2010
    [Interactive] Cloud Marketing Triggering an Application Land Rush
    The social media companies provide the network for users to communicate on, while HootSuite provides users with a streamlined, collaborative, team-based approach to interacting with those communication networks. The advantages of building a product on top of another company’s cloud marketing platform can be quite compelling. Simon Stanlake.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 7, 2012
    [Interactive] Top 10 Tips for Exhibition Marketing in the Social Sphere.
    The exhibition stand interactivity encourages visitor participation and real-time exposure through social media, and provides a compelling case for the following top tips. Consider using an exciting backdrop as a focal point to encourage photos and public interaction. Top 10 Tips for Exhibition Marketing in the Social Sphere.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 24, 2014
    [Interactive] Who, What, and Where Can You Personalize? Real-Time Personalization is Simpler Than You’d Think
    Whether you’re a B2B marketer or a consumer marketer, you’ll create more meaningful interactions with prospects ( even anonymous ones) by serving them the right content at the right time. 'Author: Mike Telem If you’re in marketing, you’ve probably heard a lot about personalization lately. Who Do I Personalize For?
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 22, 2011
    [Interactive] 5 Ways to Get Started With Closed Loop Marketing
    In sum, lead nurturing ensures movement and interaction with prospects, even if they are not ready to buy or sales does not engage. by mgulati Most of us have come a long way and have witnessed how life was before Google, or even before Twitter and LinkedIn. It is difficult to imagine the world without them now!
  • DIGITAL BODY LANGUAGE  |  THURSDAY, APRIL 30, 2009
    [Interactive] The SaaS Experience; Application, Knowledge, Best Practices
    Idea exchanges, discussion forums, and collaborative voting on enhancements, all allow the viewers of once-passive documentation forums to interact with one another and exchange ideas. Our customer success team recently released our Customer Central portal , which provides a wealth of material to aid in customer success. Why bring this up?
  • INBOUND SALES NETWORK  |  THURSDAY, NOVEMBER 10, 2011
    [Interactive] Are You Missing the Boat on The B2B Mobile Revolution?
    According to Martin, the second screen, the personal computer, fostered interactivity; it allowed companies to communicate with, and sell to, their customers while at the same time easily gaining customer feedback and even permitting customers to provide input on the development of products or services. The statistics are mind blowing.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JULY 20, 2011
    [Interactive] Gamification of the Sales Process
    Gameplay is interaction inside of a game. What is Gamification? One of the trending topics in business is gamification. According to Forrester, gamers span just about every demographic. 65% of Xbox gamers are male. 59% of “social gamers&# (like Farmville…) are women. Gamification for Sales. Commission checks. Presidents Club.
  • HUBSPOT  |  SUNDAY, OCTOBER 21, 2012
    [Interactive] Only 6% of Fans Engage With a Brand’s Facebook Page, and Other Marketing Stories of the Week
    Big brands like Starbucks and Coca-Cola get a great deal of fan interaction, so they generally have a higher EdgeRank. Many inbound marketers have reached the point where they’re actively using social media, business blogging , and working on their on-page SEO, but how do you take your marketing to the next level? Sounds pretty great, right?
  • MODERN B2B MARKETING  |  MONDAY, JUNE 24, 2013
    [Interactive] Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited
    It serves as the marketing system of record for all prospect and customer interactions with the organization, enabling the marketers to “listen” and understand their customers to ensure maximize relevance. cross-channel workflow and interaction engine. 'Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog. 
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, JUNE 4, 2013
    [Interactive] New Visual Engagement Insights
       According to CEO Apu Gupta humans interacted with pictures before words because sight is our most developed sense. 'A picture’s worth a thousand words as regular users of Facebook , Instagram , Tumblr , Twitter and Pinterest know all too well. You can get their infographic here. Vertical images with an aspect ratio of 2.3-4.5
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 4, 2014
    [Interactive] Programmatic Audience Development Global Trends [White Paper]
    'The proliferation of data and technology is reshaping the media business. The budding consumer information available has created a demand for more segmented approaches so that marketers can engage audiences defined by specific interests and behaviors. The promise of “programmatic everywhere,” it seems, is rapidly becoming a reality.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Interactive] Create an Event Oasis: The Top Reasons to Host a Lounge
    Consumers across the board may learn about your product or service online but an in-person interaction- allowing them to get a feel for your brand personality – is hard to beat. 'Author: Heidi Bullock As marketers, we’re always looking for new and creative ways to engage people in a meaningful and personal way.  What is it?
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Interactive] Why People Hate Blogging (and How to Make It Better)
    “I can’t get people to share/comment/interact with my content.” Are you asking people to interact with you? Have you written your content in a way that encourages your audience to participate, comment, and interact? 'This post originally appeared on the Insiders section of Inbound Hub. Research. Write. Publish.
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 18, 2013
    [Interactive] De-Personalizing Google Search Engine Results Pages
    Your job is to focus not on the ranking in the search engines, but to provide relevant and engaging content for prospects and visitors to lean about your brand, interact with your website or blog, and communicate their interest in a clear, simple and concise manner. Public sees. Remember, too, that Google isn’t the only search engine.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 11, 2010
    [Interactive] Thought Leadership Interview #7 – Scott Mersy of Genius.com
    While data over time, optimization and improvement are definitely important; we can’t overlook the value of driving the right personal interaction at the right time. I’m pleased to bring you a series of interviews with thought leaders in B2B Sales and Marketing. We have a full bio on Scott at the end of this interview. Thanks, Scott.
  • B2B IDEAS @ WORK  |  THURSDAY, JUNE 30, 2011
    [Interactive] Social Media in B2B Marketing: What We've Learned
    ” I now know hundreds of other professionals in my industry through ongoing interaction and thousands through occasional engagement. A few days ago, in the lead-up to Social Media Day, our friends at Savvy B2B Marketing posted some valuable lessons they’ve learned about social media along the way.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 2, 2011
    [Interactive] Putting the “Fun” into the Fundamentals of Social Media Monitoring
    Search engines such as Google and Bing do capture social media interactions along with everything else, so it is possible to find specific tweets or blog comments about your business. by Rick Siegfried NEWS FLASH: B2B marketers must learn to leverage social media. Yeah, we know. Search for your brand or other relevant keywords. Facebook.
  • MARKETING ACTION  |  TUESDAY, JANUARY 6, 2015
    [Interactive] 5 Tips for Creating Amazingly Effective Email
    Every time your recipients open, click, forward to a friend, or otherwise interact with your email, they’re giving you real-time insight into all of the things that are important to them. They’re literally telling you what they want (and what they don’t want) every time they interact with your emails. That’s pretty good, right?
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Interactive] What Do Fashion and Marketing Have in Common?
    According to Paul Greenberg, author and customer relationship management expert, customer engagement is defined as: “The ongoing interactions between company and customer, offered by the company, chosen by the customer.”. 'Attended a marketing conference lately? Let’s take a closer look. Simplicity. Engagement. It’s dazzling! Personalization.
  • EARNEST ABOUT B2B  |  TUESDAY, MARCH 16, 2010
    [Interactive] Vital statistics for every B2B marketer
    85% believe companies should not just present information via social media, but use it to interact and become more engaged with them. Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. 75% of B2Bers participate in microblogging (eg.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, MARCH 6, 2012
    [Interactive] Engagement is No Real Metric
    “Engagement” is being proposed as the new metric for online and social media interactions. Although not uniformly defined, “engagement” seems to be an aggregate measure of a variety of interactions, which include clicks, likes, comments, shares, and re-posts.  
  • MARKETING ACTION  |  THURSDAY, JULY 11, 2013
    [Interactive] Best Practices in Social Influencer Marketing
    While their interactions with your company usually are limited to their experiences with your product or service, it’s important to monitor their reviews. '“Try this,” said the first caveman to his friends. And so what we know as “social influence” came to be. Today’s social media fits this model precisely. Choose the right influencers.
  • SALES INTELLIGENCE VIEW  |  MONDAY, FEBRUARY 25, 2013
    [Interactive] The 5 Don’ts of Customer Service
    Don’t ignore your customers needs for real-time interactions. Don’t Let Your Personal Life Interfere with Your Customer Interactions. However, these personal problems should never interfere with your customer interactions. Don’t Ignore Customer Support. Real-time online chat. In-person follow-up meetings.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 30, 2013
    [Interactive] The Rules of Inbound Marketing Rewritten for Outbound Marketers
    Marketing automation platforms can expose the details of prospects’ interactions with brands’ websites and content, and inbound marketers are getting better and better at classifying leads based on potential to buy. You can find her on Google + ! Who would ever buy a list of leads when they could just wait for their customers to come to them?
  • LEADERSHIP  |  TUESDAY, FEBRUARY 25, 2014
    [Interactive] A Social Media Cheat Sheet for the C-Suite
    Understand that social media is two-way; it has to be interactive; a mix of push and pull. Social media is about conversation, discussion, engagement, interactivity, sharing, and relationship building. '—42 Tips to Make B2B Social Media Work for You. As members of the C-Suite, our social skills are constantly at work. right? Engage.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 10, 2014
    [Interactive] Marketo Conference: Small Changes, Big Picture
    They put an application layer on top of that, including marketing automation, interactions (real time personalization, search engine optimization, social marketing), and operations (marketing management). Still, the real focus was on Marketo’s own announcements, which included several product changes and a new positioning. Let me be clear.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Interactive] Marketing Leaders: 7 Reasons You Need to Run Social Media for Just One Day
    2) You''ll learn from direct interactions with current and potential customers. It is critical to interact directly with customers -- current and potential -- and social media is a great avenue to do so. 'I''m a marketing manager -- that means I love and have expertise in marketing, but rarely get to actually do it myself. Here''s why.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 9, 2014
    [Interactive] Discover 3 Types of Marketing Automation Engagements for Agencies
    You also have the opportunity to interact with multiple teams across the company, and those new contacts might mean you could end up working with a whole new division of the organization. An increasing number of agencies are turning to marketing automation to gain a strategic advantage in both areas. Provide Design and Development Services.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 22, 2014
    [Interactive] Oracle Acquires Datalogix: Change in the Air for Marketers
    According to Omer Minkara , Research Director – Aberdeen Group, Contact Center & Customer Experience Management, believe that this  shows that the acquisition is aimed to strengthen Oracle’s ability to generate consumer insights – by connecting offline and digital interactions. This is not limited to just the marketing space.
  • ENGAGE  |  FRIDAY, JULY 20, 2012
    [Interactive] Social Tracking Made (Almost) Simple With Google Analytics
    This is a great way to find out exactly how readers are interacting with your content. You can also see who is interacting with your site by clicking “Activity Stream.”. There are many ways to track your social media efforts — Hootsuite, Bit.ly, Facebook Insights, SEOmoz, Klout and the list goes on and on. Are people +1’ing you post?
  • MODERN B2B MARKETING  |  FRIDAY, MAY 3, 2013
    [Interactive] Sales Intelligence with Google: Marrying What You Want to Say with What They Want to Hear
    Useful sales intelligence is the key to having relevant interactions. 'We are excited to welcome Sam Richter as our guest blogger for today. Sam Richter is the founder of the Know More! business improvement program and author of the book “Take the Cold Out of Cold Calling”. What does he care about, for his business and for himself? Find News.
  • ENGAGE  |  MONDAY, DECEMBER 19, 2011
    [Interactive] 5 Ways to Become a Better Writer in 2012
    Interact with enough people to learn as many stories as possible. I wrote my face off in 2011. Both  professionally  and  personally , I wrote more words this past year than any other in my life. can now honestly tell people at parties that I’m a writer and not have it be some part I’m playing in my mind. All writers should be doing this.
  • INTEGRATED B2B  |  MONDAY, JUNE 3, 2013
    [Interactive] Tips for trade show exhibitors
    From product demos to interactive displays, adding a level of engagement and fun to your booth is an excellent way to attract prospects. Trade shows are all about live interaction, and time spent on a flakey sale can be a waste. 1.     Don’t be too ‘salesy’. 2.     Avoid ineffective, ‘noisy’ signage. 3.     Keep your message simple.
  • HUBSPOT  |  SUNDAY, AUGUST 4, 2013
    [Interactive] Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, And Other Inbound Stories of the Week
    You will be able to embed all public statuses, photos, videos, and hashtags, and users will be able to interact directly with the embedded content. This new feature will be a great way to easily share interactive Facebook content -- right now, you just have to screen shot Facebook posts if you want to reference them elsewhere.
  • HUBSPOT  |  TUESDAY, JULY 24, 2012
    [Interactive] The Social Media Publishing Schedule Every Marketer Needs [Template]
    This blog post will walk you through the process with screenshots, but you can also just download the template now and make this walk-through interactive. Respond with a "thank you" for their interaction. We have a 9 a.m. meeting? Who schedules 9 a.m. meetings, anyway? digress. The point of that little scenario is that things come up.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 30, 2013
    [Interactive] 6 Hot Tips & Tools to Optimize Your Content
    Having this added turbo power in the SERPs can help your content get higher click through rates and increase your authority with search engines, resulting in more interaction with your content. You may even have a blog. Those are all great tactics for creating and sharing content about your business. Your Content Must Be Useful. Keywords.
  • VIDYARD  |  WEDNESDAY, NOVEMBER 5, 2014
    [Interactive] How Athena Software Used Video Data to Improve Their Content Marketing
    Video works to help qualify your leads prior to their interaction with sales and, if you focus on following up with those who make it through to the end of your videos, you’ll spend more of your time sealing deals, than trying to forge them with uninterested, unqualified leads. The Post-Release Discovery. Modifying the Video.
  • WRITTENT  |  WEDNESDAY, MAY 28, 2014
    [Interactive] 27 Must Use SEO Tools for Incredible Content Marketing Results
    Infogram is a service that lets you to create interactive infographics and data illustrations for your  content marketing. 'Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. It involves driving traffic, generating leads, and building authority.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, OCTOBER 23, 2013
    [Interactive] @SocialEmployee Featured in @AdAge by @HowardPyle #socbiz #IBM #IBMsocbiz
    Marketing on customer-facing platforms should strive for deep, long-term connections and interactions, not just short-term likes and shares. 'It seems like with each passing day, The Social Employee is turning up in new and exciting places. The article is a great read, and well worth checking out.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 4, 2015
    [Interactive] 13 Easy-to-Use Tools for Creating Killer Visual Content
    Who wants to make an interactive and linkable image to share on social? 'You’re familiar with BuzzFeed, right? The wildly popular media site is known for its array of eclectic content including videos, listicles, infographics, celebrity gossip, surveys, and (so many) cats. Why are we talking about BuzzFeed ? Don’t have any images?
  • VIDYARD  |  WEDNESDAY, JUNE 4, 2014
    [Interactive] Assembling an Extra Powerful Marketing Team
    You’ll want a person who’s tactful, social, and can spot opportunity in various interactions to insert your helpful brand content. Senior marketing leaders need to unite the right people with the right set of complementary powers to be successful. In fact, it’s actually a lot like Marvel’s X-men. The Ideal Mutant Marketing Team. Demando.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 29, 2012
    [Interactive] SAS Unveils High Performance Analytics Technology
    SAS itself noted the company is now more involved in architectural discussions of how its systems interact with the rest of the enterprise infrastructure. I spent the early part of this week at SAS ’s annual analysts conference, where the company reviewed the past year and presented its vision for 2012. We’ll see whether they make one.
  • BIZNOLOGY  |  TUESDAY, APRIL 1, 2014
    [Interactive] Social Media is Like Riding a Bike
    Like a spider on the web, you’ll also need to build that same sort of connection with your community online, be it through the looser associations you might make through Twitter all the way to the very intimate interactions you can have on Listservs, message boards, and blogs. get to a point on social media eventually, so hang in there.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 15, 2010
    [Interactive] The Secret To B2B Social Media?
    Because our customers will increasingly demand real time responses through the channels where they interact. Share Today I presented on the Focus webinar titled “ The Secrets to B2B Social Media Success Revealed&# where I discussed how to integrate social media into your marketing mix. but rather “How?” hope you were able to join us.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 22, 2011
    [Interactive] The 10 Best Walkable Destinations from Dreamforce #DF11
    But, hey, we like to keep things interactive. by Jesse Noyes | Tweet this With top keynote speakers, sessions across the board in cloud trends, live music and more swag handed out than anyplace at the Oscars, Dreamforce can be an all encompassing experience. People have been known to spend the whole event without seeing the sun. Fine Dining.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 6, 2015
    [Interactive] TFM&A 2015 Recap: The Devil is in the Data
    Kjerstin revealed how Unilever’s marketing teams work with thousands of data sources in an interactive ecosystem, and highlighted the importance of new data skills in the marketing function. Most recently, Condé Nast poached Buzzfeed ’s director of data science in a bid to meet the new demands of its audience.
  • SALES CHALLENGER  |  THURSDAY, OCTOBER 17, 2013
    [Interactive] My Week in Vegas: Talent, Zombies, and a Little Magic
    And that decision is made well before any interaction happens with suppliers.  The book based on research from  CEB’s Customer Contact  practice, identifies a major flaw in the conventional wisdom that businesses should over-invest to delight customers in service interactions.  So what can suppliers do? Enable  mobilizers. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 13, 2011
    [Interactive] What is your strategy for social media intimacy?
    life coach I worked with once said “you’re always one interaction away from having the life you want.”. By Srinivas Rao , Contributing {grow} Columnist. You’ve probably heard to no end just how important relationships are in the blogosphere. Connecting with people is fundamental to how your business runs. Some people are popular.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2011
    [Interactive] LinkedIn Launches Analytics Tool for Groups
    Group owners now have the ability to get insight into group growth, demographics, and interactions through visually appealing charts and graphs. This week, LinkedIn added a brand new feature to LinkedIn Groups : Analytics. And you know how much we love data!) Here are 4 things you can analyze using LinkedIn Group Analytics: 1.
  • MEASURABLE MARKETING  |  MONDAY, SEPTEMBER 27, 2010
    [Interactive] 5 Ways Marketing Automation Platforms can help Your Demand Generation
    By spending their time only following up on leads which have reached a certain qualifying threshold, sales reduces their time spent interacting with leads not ready to purchase. Marketing automation tools can help your marketing department in many different ways, but one of the biggest is with their demand generation. Drip Email Marketing.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 31, 2012
    [Interactive] 28 Tweetable Moments from Sirius Decisions Summit #SDS12
    Adobe interactively displays content on their website for each keyword and media buy based on context instead of creating separate landing pages for every campaign, message, tactic and media placement. The Adobe Interactive team claimed that their Content Strategy approach delivers 30% of the total demand for Adobe ! Cheesy line?
  • B2B MARKETING MENTOR  |  THURSDAY, APRIL 10, 2014
    [Interactive] How to Use Your Sales Team to Create Better Buyer Personas
    Your sales reps spend most of their time interacting one-on-one with customers and prospects, gathering important information and insight. Your sales team spends every day on the front lines of buyer interaction. Many B2B marketers, however, either haven’t developed personas, or have ineffective ones that aren’t being used.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 27, 2010
    [Interactive] Twitter irrelevant? No, Advertising Age blew it
    The report goes on to say that when it comes to talking about brands on Twitter, consumers are largely sharing news or information about the brand (43%) or reporting use of or interaction with the brand (35%). Only problem is the headline, which appeared in the digital version of Advertising Age yesterday , is bullshit. Irrelevant? 
  • VIDYARD  |  FRIDAY, MARCH 14, 2014
    [Interactive] 6 Proven Ways to Become a Powerful Video Storyteller
    Rather than talking about their enterprise software offerings, this video is all about the overarching theme of connections: By using relatable moments to showcase how real people interact, SAP demonstrates the connections they help facilitate without ever having to talk about a product. 'Let me guess. Personify a product or the problem.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Interactive] Predictive Analytics: The Next Piece of the Social Puzzle
    If you take a look at any sales advertisement, marketing campaign, or customer service interaction today, the chances are that social is involved. 'Author: Eileen Bernardo If there’s any constant in social media, it’s constant evolution. That means that to stay relevant and effective, marketers need to stay on their toes. Interested?
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 7, 2011
    [Interactive] 5 B2B Social Media Data Visualizations
    Make sure you download the PDF, rather than view it in your browser for the full interactive experience. One of the things I suggested in my 2011 predictions was that companies would find new ways to visualize data beyond spreadsheets and simple pie charts. Interesting visuals tell a much more compelling story than flat numbers.
  • HUBSPOT  |  FRIDAY, MARCH 18, 2011
    [Interactive] 3 Ways to Maximize the Value of Your Facebook Fans
    Make sure you're sharing remarkable content on your fan page to encourage your fans to interact and broadcast your message to their networks. Recently, a lot has been written on the value of a Facebook Fan. Some claim that they're worth as much as $136.38 , while others claim the figure is merely $1.07. So who's right? Marketing takeaway.
  • INBOUND SALES NETWORK  |  THURSDAY, APRIL 14, 2011
    [Interactive] It’s about Revenue not Vanity
    With the right marketing measurement tools, the entire process becomes measurable; the interactions between different marketing programs become understandable, and the future return on today's spending becomes quantifiable. The sole purpose of marketing is to get more people to buy more of your product or service, more often, for more money.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 9, 2015
    [Interactive] Your marketing success may hinge on Gray Social Media
    And I’m not sure I’ve seen software that can detect relative intensity or significance of an interaction. In a recent post, I pointed to research that shows that as much as 70 percent of social sharing is unknown to us. And perhaps we only know 2 percent of our non-lurking audience! This presents a real problem for marketers.
  • B2BBLOGGERS  |  TUESDAY, MAY 22, 2012
    [Interactive] 25 Awesome LinkedIn Tips for B2B
    Let prospects see that you’re active on LinkedIn in order to encourage interaction. Shanna Mallon of Straight North, a leader among  Chicago Web design agencies , has shared  25 Awesome B2B Blogging Tips  and 25 Awesome Twitter Tips. Now to complete her “Awesome Tips” series, she takes on LinkedIn. Enjoy, Jeremy. B2B Blogger
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Interactive] Is Coding the Next Must-Have Skill of the Modern Marketer?
    Here are some of the big ones: Code Academy - As they say themselves, this is all about learning how to code interactively and for free. 'Marketing has evolved over time from “you can have any color you want as long as it’s black” to just-in-time marketing messages that encourage you to dunk in the dark. Here''s why. Desig
  • HUBSPOT  |  WEDNESDAY, MARCH 27, 2013
    [Interactive] The Marketer's Go-To Guide for Creating Data-Based Content
    This interactive chart from ClickConsult, for instance, is tracking the growth of keyword (not provided) across the traffic of 60 websites. We inbound marketers are a unique bunch. One day we love to dream up lovable campaigns to delight our audience , and the next we want nothing more than to dive into some data. well, the internet. photos.
  • HUBSPOT  |  SUNDAY, NOVEMBER 18, 2012
    [Interactive] Twitter Makes Search More Visual, and Other Marketing Stories of the Week
    As Search Engine Watch put it, “Seriously, content as we perceive it from a search marketing perspective has changed dramatically over the last few years from simple textual content to include video, interactive, infographics, and more.” "Show the readers everything, tell them nothing.” - Ernest Hemingway. Plain and simple. Uh oh.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Interactive] IBM Social Computing Guidelines
    These individual interactions represent a new model: not mass communications, but masses of communicators. Skip to main content. Country/region [ select ]. Home Business solutions IT services Products Support & downloads My IBM. IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. Introduction.
  • HUBSPOT  |  TUESDAY, JANUARY 21, 2014
    [Interactive] New Facebook Algorithm Update Dings Text Updates From Businesses
    According to the announcement, people generally don''t like to interact with text statuses from companies as much as text statuses from friends -- so the social network decided to demote the importance of text status updates from companies in the News Feed. Today is no different. guess we''ll wait for another announcement. Post by Forbes.
  • TOM PISELLO  |  THURSDAY, SEPTEMBER 9, 2010
    [Interactive] SaaS Solutions Becoming the Standard for Marketing Solutions
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Alinean Powers ROI Calculator for Interactive Inte. CIO Priorities for 2011 Indicate Continued Frugaln. Do White Papers Still Engage?
  • HUBSPOT  |  MONDAY, FEBRUARY 9, 2015
    [Interactive] 8 Clever Ways to Use Your Twitter Cover Image for Better Marketing
    Takeaway: Keeping all your branding consistent with the tone and substance of your marketing makes people want to follow and interact. 'There are plenty of ways to use your Twitter cover image to promote your business. You can implement different tactics at different times, depending on what’s going on in your business at the moment.
  • HUBSPOT  |  THURSDAY, JUNE 26, 2014
    [Interactive] 8 Rookie Facebook Mistakes No One Should Still Be Making
    What brands are failing to understand is that the way a brand sounds and interacts will ultimately work to set a customer’s expectations for the rest of the interactions they have with your company. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.
  • BUYEROLOGY  |  TUESDAY, AUGUST 2, 2011
    [Interactive] Future of Buyer Personas is Social - Part 4 ( A New Role and Framework)
    Specifically to the social buyer, newly formed social interactions and social perceptions are playing a major role in preferences towards products, services, solutions, and relationships.  Image by Arenamontanus via Flickr. This is the fourth part of a series of reflective articles on the future of buyer personas. 
  • WEBBIQUITY  |  TUESDAY, OCTOBER 16, 2012
    [Interactive] 87 More Vital Social Media Marketing Facts and Stats for 2012
    Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  Marketing Pilgrim ). But 3.1
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Interactive] How to Achieve Stellar Alignment Between Marketing & Customer Support
    And even though these are the people who are often times the last voice or interaction a customer has with your brand. Let's just say my roommate's interaction with Support wasn't exactly a positive one. The prospect-to-lead-to-customer process is a fairly simple concept to understand. So what do they do? Ah yes. Support. Right.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 3, 2013
    [Interactive] 5 Points For Better Blogging
    Today, we can use online marketing and automation to foster interaction and engagement, so you can continue learning about your prospective customer. 'One of marketing automation’s big wins is the ability to help you target audience segments down to personae by role, interest, and behavior. Case in point: Recently Inc. Junk mail, anyone?)
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