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  • MARKETING ACTION  |  MONDAY, JULY 28, 2014
    [Interactive] Got CRM? Why You Need Marketing Automation Too
    Now that digital interaction is our lingua franca, marketing can go beyond sending out catalogs and going to trade shows. A few decades ago, when I was a green B2B inside sales rep, we kept customer histories by hand on 3×5 cards and kept them in a “tickle” file organized by date. Suddenly my computer got friendly and helpful.
  • B2B IDEAS @ WORK  |  MONDAY, JUNE 4, 2012
    [Interactive] Scientific Research: What Motivates Your Target Audience?
    And offline, we are social beings motivated by social interactions, helping others, and sense of community. Social media is an integral part of any B2B marketing arsenal, but often it can be difficult figuring out what your target audience wants out of this computer-mediated relationship. Do you have competitions?
  • SCRIBBLELIVE  |  TUESDAY, JUNE 7, 2016
    [Interactive] Cut Through The Clutter (and earn more shares)
    Curating user-generated content (UGC) also showcases how your partners, fans, and stakeholders are interacting with your brand. Every  60 seconds 300 hours of new video is uploaded to YouTube, Instagram users like 1,736,111 photos, Pinterest users pin 9,722 images, 1,041,666 Vines are uploaded, and 284,722 snaps are shared. Repost content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Interactive] 10 things you need to know NOW about OmniChannel Marketing
    These consumer interactions are so complex and rapidly evolving that it is difficult to pin down a direction. If you’re like me, you have probably seen a new buzzword creeping into the online marketing conversations — “OmniChannel marketing.” Simply put, OmniChannel is multi-channel done right!”. Why is this hot now?
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 7, 2015
    [Interactive] 6 Strategies for Humanizing Your Email Marketing and Increasing Engagement
    Sending emails from an individual at your firm is a great way to humanize the interaction without adding much extra effort. Think of how quickly and simply you can send an email. With just a few clicks of the keyboard and one press of the “send” button, you can communicate with your entire list of prospects. Is it relevant?
  • KEO MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Interactive] Google Doing Away with Flash Ads
    Among the resources Google offers to advertisers to help with this process is Google Web Designer, which is a free HTML5 authoring tool that makes it easy to build interactive and animated ads without any coding involved. Businesses that use Flash-based ads for their Google campaigns will soon be forced to make a change. Display Advertising
  • INFLUITIVE B2B  |  FRIDAY, OCTOBER 30, 2015
    [Interactive] Video: Building 1:1 Customer Relationships At Scale With Engagement Marketing
    Focus on customer interaction. To combat this, Chandar says marketers must focus less on acquiring customers, and more on interacting with customers. Become a valuable storyteller. People don’t buy products, people buy stories,” says Chandar. Use technology to connect directly with your customers and listen to their needs.
  • VOLACCI  |  MONDAY, JULY 1, 2013
    [Interactive] Social Media and Lead Generation: Befriending Your Audience
    Approach all your interactions as a cross between marketing, sales, and customer service. Social media is a trend that''s not going away anytime soon. One of the most buzzed-about facets of social media is also one of the most overwhelming opportunities it offers: that of lead generation. Is everything in order? Ask yourself:  .
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 3, 2015
    [Interactive] Marketing Mathematics: Why You Need to Invest in Website Engagement
    Marketers see their website as a main point of interaction between prospects and content, but they are often unsure how to strategically invest their resources. The understanding of the role and importance content has in creating demand and educating buyers has also increased the marketers’ understanding of the web channel. The Problem.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 2, 2015
    [Interactive] 10 Social Media Marketing Mistakes Businesses Must Avoid
    However, social media sites have algorithms that track and analyze user engagement and interaction, including the number of people interested in an account’s updates as a percentage of total followers. Guest post by Gary Dek. Social media is an integral component of any successful digital marketing strategy. Paying for fans and followers.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 4, 2015
    [Interactive] Higher Education and Beyond: A Changing World for Marketers
    While the biggest disadvantage of remote learning is the lack of face-to-face interaction, institutions are adopting experiential learning and innovative approaches to instruction such as “gamified” teaching to address this. Author: Vyoma Kapur Class is now in session! And that’s true for all marketers. What does this mean?
  • SNAPAPP  |  TUESDAY, JUNE 16, 2015
    [Interactive] How Clean Data Impacts Your Lead Scoring Program
    She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Amanda Nelson, Director of Marketing at RingLead. years. That translates to about 1.85% monthly change at each company.
  • MARKETING ACTION  |  FRIDAY, APRIL 25, 2014
    [Interactive] 3 Best Practices for Creating a Lead-Scoring Matrix
    Content interactions/media downloads – Views and/or downloads of articles, press releases, white papers, videos, podcasts, infographics, etc. Since it’s unlikely anyone will get the maximum score, choose a few scenarios of desirable interactions and add up those scores to get a baseline. Enter the matrix. What is Lead Scoring? Revenue.
  • HUBSPOT  |  WEDNESDAY, JUNE 19, 2013
    [Interactive] Must-Read Small Business Advice From Real Entrepreneurs [SlideShare]
    Unlike huge corporations, as a small business owner you have a chance to interact with your customers face-to-face on a daily basis. Small businesses are deceiving. Because there''s really nothing small about them. That ain''t peanuts. Since 1963, the U.S. And guess what? Small Business Week kicked off this past Monday.
  • HALEY MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [Interactive] 5 Steps for Differentiating Your Staffing Firm
    They are much more likely to interact with your site, share your content, refer your site to other companies or job seekers, or ultimately fill out a contact form and become an active client or candidate. Having trouble differentiating your firm from the 20 other staffing and recruiting firms in your market? Don’t give up! Do you know?
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Interactive] 3 Ways to Be Your Customers’ BFF
    Personalization is designed for your customer, so they have a customized experience and interaction with you. Author: Amanda Nelson The first step to marketing automation success, or really just marketing success, is understanding your customers. Have the right customer data. Start by reviewing the existing customer data in your database.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Interactive] 3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
    With interactive technology, triggers have become more important than ever before: A person receives a trigger, and they''re encouraged to act immediately, and sometimes on impulse. Just like some words are more persuasive than others, some designs are more persuasive than others, too. What makes him or her tick? What are her or his goals?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JUNE 27, 2012
    [Interactive] The Future of Social CRM
    The article in the Post continued to read, “The generation that expects immediate interactivity will also demand the ultimate personalization. Some also believe the future of social media CRM lies within a business’s ability to have its customers interact with its social media presence for profit. But what now? Win win.
  • HUBSPOT  |  WEDNESDAY, MAY 30, 2012
    [Interactive] Facebook Rolls Out 'Promoted Posts' to Extend the Reach of Your Page's Content #FB4Biz
    It will also be seen by a larger percentage of the friends of people who interact with your post." - Facebook. These Promoted Posts will get shown to users who are already fans of your page in addition to friends of people who interact with the promoted post (i.e. Click here to register! Introducing 'Promoted Posts'.
  • HUBSPOT  |  WEDNESDAY, MARCH 16, 2016
    [Interactive] A 5-Step Plan for Finding & Engaging With Influential People Online
    Of these options, I lean heavily on Twitter for building connections, as it works great for real-time interactions. These days, collecting email addresses from people isn’t easy. After enduring their fair share of spammy messages, people have become hesitant about handing their information over to just anyone. Think about it: What’s easier?
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Interactive] A New Visualization of Today's Marketing Technology Solutions
    Last week, Kaykas-Wolff and Fuller released Growthverse : a free, interactive, online visualization of the marketing technology landscape that focuses on the business problems marketers are trying to solve, and leads them to specific pieces of marketing technology that aim to solve those problems. Image Credit: Radius. The result?
  • HUBSPOT  |  TUESDAY, JANUARY 25, 2011
    [Interactive] LinkedIn Introduces InMaps: To Make Your Professional Network Visual
    InMaps is an interactive visual representation of your professional universe that answers all of the above questions," says LinkedIn's Ali Imam. This morning while catching on the latest social media news I heard about LinkedIn's new product release InMaps I was excited to take it for a spin. View the on-demand webinar now!
  • HUBSPOT  |  WEDNESDAY, JULY 24, 2013
    [Interactive] How to Use LinkedIn's 'Sponsored Updates,' a New Type of Ad for Company Pages
    Under every post on your LinkedIn Company Page (regardless of being Sponsored or not), there''s a series of numbers under ''Organic'' showing exactly how many impressions, clicks, interactions, and engagement the post received. Relevant content delivered to the right people at the right time? As inbound marketers, we''re definitely into that.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 9, 2015
    [Interactive] Your marketing success may hinge on Gray Social Media
    And I’m not sure I’ve seen software that can detect relative intensity or significance of an interaction. In a recent post, I pointed to research that shows that as much as 70 percent of social sharing is unknown to us. And perhaps we only know 2 percent of our non-lurking audience! This presents a real problem for marketers.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 1, 2011
    [Interactive] 3 Lead Management Questions Sales will Ask Marketing
    But it will never completely replace the need for attention to detail from everyone who interacts with a prospect or customer. If so, the days of “the leads suck” conversation is in the past. Now you’re onto “the leads still suck, but please give us more” conversation. Even a great lead management process will be questioned. know mine has.
  • SNAPAPP  |  FRIDAY, JUNE 3, 2016
    [Interactive] The Summer Intern Marketing Experience: A SnapApp Intro
    Although I was writing for a slightly different audience at NextView and covering slightly different topics, the crux of my work at SnapApp will remain the same. I am here to (hopefully) serve the SnapApp community by demystifying interactive content and outlining its benefits for any company. Case closed. Content loading
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Interactive] This Guy Got Drunk and Critiqued Our Website. Here's What He Had to Say.
    You can also use tools like the Behavior Flow in Google Analytics or the Retention Analysis in Mixpanel to understand how visitors are interacting with your site and where potential pain points may exist. As the guy who was recently put in charge of the user experience for HubSpot.com, I immediately dove into his critique. Design Daily
  • TONY ZAMBITO  |  WEDNESDAY, AUGUST 3, 2011
    [Interactive] Future of Buyer Personas is Social - Part 5 (6 Essentials To Embedding Into Your Organization)
      These efforts will undergo repeated interactions with consumers or buyers.    Now, these repeated interactions even more important given the rapid changes occurring in buyer behaviors due to the introduction of new social technology every 2-3 months. Image by Cristiano Betta via Flickr. There is no way around it. 
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Interactive] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    This kind of dynamic delivery actually benefits marketers in two ways – not only are you able to show website visitors the most relevant content, but you’re also able to learn more about each segment of your audience, depending on how they interact with that content. Intrigued? That’s why marketers need access to the analytics that matter.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 3, 2015
    [Interactive] Marketo Data Tells Us: What Is the Top Conversion Rate by Channel?
    Data clearly shows that people who choose to interact with your brand naturally convert higher (28% more than paid marketing). Author: Johnny Cheng I’m baaaack! It’s me, Johnny, with your next blog from the Marketo Institute! This time around, we’re going to take a look at conversion rate. What Is Conversion Rate? Takeaway?
  • WRITTENT  |  FRIDAY, JUNE 14, 2013
    [Interactive] Combine Content Marketing with Marketing Tools, Humor and Marketing Automation!
    Get More out of your Marketing Automation with Interactive Content. Interactive content insures that the links to your website are shared 5 times more frequently than before! Stay tuned! What a Notorious 16th-Century Philosopher Can Teach You About Content Marketing Today. Some of the top companies’ examples are included.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Interactive] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    Select people that have recently interacted with you. Even if you think you know your buyers pretty well, completing the study will likely uncover new channels and messaging tips to help improve your interactions. By now, you probably know that today's buyers hold all of the power when making a purchasing decision. Choose an incentive.
  • WEBBIQUITY  |  TUESDAY, APRIL 8, 2014
    [Interactive] 21 Fantastic Facebook Marketing Guides
    Belle Beth Cooper reveals some real-world findings about Facebook use that can help marketers optimize use of the social network, such as that photo posts get 39% more interaction; using emoticons increases comments by 33%; and question posts generate double the number of comments as the average post. Many (most?) Hell Yes! by Marketo Blog.
  • CONTENT STANDARD  |  SATURDAY, MARCH 19, 2016
    [Interactive] Who Will Lead Healthcare Content Marketing out of the Dark Ages?
    The brand not only publishes content that is inspiring, it’s also interactive. Most people don’t use “diapers” and “healthcare marketing” in the same sentence, but thanks to a chance encounter, I do. We were there all day, and they took over a 1,000 pictures that required two years of legal review.
  • JUNTA 42  |  SATURDAY, MAY 28, 2016
    [Interactive] This Week in Content Marketing: Get Ready for Content Studios to Become a ‘Thing’
    From finding your audience and developing engaging content to authentic interaction and webinar promotion, you’ll discover the “5 Steps to Attract Your Target Audience to Your Next Webinar.” PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Content marketing in the news.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 21, 2016
    [Interactive] How to Pivot Your Content Strategy When Results Don’t Turn Out as Expected
    “Pivot” is a word typically used in the literal sense, “The dancers pivoted on their toes and changed direction” or “The quarterback pivoted and threw the ball to the running back.”. So what does it have to do with B2B marketing strategy? Nothing at all – and basically everything. That’s where pivoting comes into play. How do you know this? Refine.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 5, 2016
    [Interactive] 3 Big Reasons Content Marketers Must Attend B2B Events in 2016
    That keynote set the tone for a successful day filled with lots of interaction and great feedback. My alarm rings. It’s 6:30 a.m. Breakfast is the usual bowl of fruit. scan my social apps to make sure I didn’t miss anything while I was sleeping and read theSkimm before cleaning up and putting on my outfit. And what is creativity?
  • HUBSPOT  |  MONDAY, FEBRUARY 15, 2016
    [Interactive] 4 Interesting Ways Slack & Other Brands Use Net Promoter Score Data
    Interesting Ways to Use NPS Data. 1) Use it to polish interactions with prospects and customers. Macaitis uses NPS to polish every interaction prospects and customers have with Slack, taking a holistic view of UX that includes not just customer service and sales, but things like online ads and their legal terms of service.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 12, 2014
    [Interactive] Link Building Basics: Outreach
    Offline (telephone, snail mail, real life interaction). Welcome to another edition of my ongoing series here on Biznology – link building basics. So far, we’ve learned the basics of: Conducting a niche analysis. Performing a site audit. Finding link opportunities. Vetting link prospects. Compile a Refined Outreach List. Email address.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2016
    [Interactive] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    How much you interact with others. Author: Russell Banzon If your company is anything like some that I’ve seen around Silicon Valley, your sales reps see their quotas increase quarter after quarter. With lofty goals, every sales rep needs to utilize all the tools he has at his disposal to close the deal. Warm Introductions. Sales b2b
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, FEBRUARY 11, 2012
    [Interactive] The six elements of human behavior that drive social media
    Application:  Social media enables continued interactions between supporters of a brand, and between the consumers and the companies, thus increasing engagement. You have to love a person who describes herself as somebody who studies “the dark side of Customer Management.” ”   Ana Isabel Canhoto is just such as person.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 1, 2012
    [Interactive] Don't Let Negative Energy Affect Your Day: A Grandfather's Sales Tip
    We’re all inclined to dedicate too much of our mental energy toward negative interactions. Most of us have been in that situation in life where we wish we had a great response to a snarky comment thrown our way. Instead of saying something witty in return, we sit there dumfounded, unable to say anything at all.
  • SALES LEAD INSIGHTS  |  THURSDAY, MAY 12, 2011
    [Interactive] Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo
    Revenue Performance Management, or RPM, is a strategy to optimize interactions with buyers across the revenue cycle in order to accelerate predictable revenue growth. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 13, 2012
    [Interactive] 10 Fantastic Tactics to Fuel Your Content Marketing Strategy: Part 1
    Think of it as your interactive real-time morning paper. by Jason Miller Content marketing  is the new black for B2B marketers  and many analysts predict that it’s only going to become more vital as businesses adapt to today’s social savvy buyer. According Linkedin Today . Visualize Your Keywords. Eavesdrop:  Be nosy.
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [Interactive] Recipes For Great B2B Videos [#B2Bchat Recap]
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Recipes For Great B2B Videos [#B2Bchat Recap] July 23rd, 2010 | By Anol Bhattacharya It was great to be a part of this week’s #B2BChat.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 6, 2015
    [Interactive] Courting Your Customer: Relationship Advice for Marketers
    With cues from email, marketers can better provide interactions in other channels and touchpoints.” Automation has made it easier for marketers to distribute content, but the content itself needs more attention. It’s important to plan and create content that truly resonates with and delivers value and utility to a target audience.
  • HUBSPOT  |  THURSDAY, AUGUST 30, 2012
    [Interactive] 11 Savvy Ways to Use Buyer Personas to Strengthen Your Marketing
    Alternatively, choosing superfluous and ostentatious terminology for your social interactions may alienate your network. Don't ask your customer base to use a technology type that they aren't comfortable using to interact with your website or content. Do you know your best customer? Watch Jeopardy or Modern Family ? HEYYY! But wait.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Interactive] A Small Biz Guide to Digital Marketing Acronyms
    CRM: Customer Relationship Management is a business strategy or model for managing interaction and communication with leads or current customers. SM: Social Media is the interaction and connection with various people on online platforms. ” Say what? BL: Backlink is a link from another website to your business’ website.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 31, 2014
    [Interactive] Guest Blogging is (Really) Dead! 4 Things to Do Instead
    Try circling up with some thought leaders in your industry and interacting with them. It wasn’t too long ago, (a year or so) that nearly everyone working in the field of search engine optimization (SEO) would suggest using “high quality” guest blogging as part of a link building strategy. So what do you do instead?
  • HUBSPOT  |  WEDNESDAY, JUNE 23, 2010
    [Interactive] The Ultimate Glossary: 101 Social Media Marketing Terms Explained
    Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application. Users are called "residents" and they interact with each other through avatars. On the web today, things change fast. Social Media Marketing Dictionary: 101 Terms to Know. for $1.65
  • CLIENT BRIDGE  |  FRIDAY, JUNE 29, 2012
    [Interactive] INFOGRAPHIC: An Easy Guide to SEO
    From Rise Interactive, here's an infographic guide to the in’s and out’s of search engine optimization. Search engine optimization can move your site up in the rankings on search engine results pages, thus gaining visibility with online consumers. View Original Article
  • CLIENT BRIDGE  |  WEDNESDAY, JUNE 27, 2012
    [Interactive] INFOGRAPHIC: Guide to Google AdWords
    From Simply Business, here's an interactive, step-by-step guide to setting up and running a Google AdWords account. One of the advantages of paid search advertising is that there is no minimum spend, so you can fit it into your available budget. Source: Simply Business View Original Article
  • CONTENT STANDARD  |  WEDNESDAY, JULY 27, 2016
    [Interactive] Why All Your Marketing Should Be Experiential Marketing
    Every person who ignores or turns away from nonexperiential material has a chance of never interacting with your brand experience in the future. Growing up, there were two field trips we Pennsylvania elementary schoolers all looked forward to: the third grade trip to the Crayola factory, and the fifth grade trip to the Heinz factory.
  • SYNECORE  |  WEDNESDAY, JUNE 18, 2014
    [Interactive] Why is SoLoMo Beneficial for Business?
    By taking advantage of these interactions by offering incentives (such as local discounts) to those who check in creates top-of-mind awareness and drives conversion rates. As a local business, you may have come across the term SoLoMo. Think Local. Around 60 percent of mobile users tag their location in social media updates and photo uploads.
  • CHIEFMARTECH  |  FRIDAY, OCTOBER 23, 2015
    [Interactive] Here’s just a taste of what transpired at MarTech Europe this week
    One point he made that leaped right out at me was that in their own work, they’ve found interactive content is 2X more valuable than passive content. We just wrapped up the first ever MarTech Europe conference, and my head is still spinning from everything that was packed into those two days. ” – Martin Majlund, Carlsberg Group.
  • BIZNOLOGY  |  THURSDAY, JANUARY 22, 2015
    [Interactive] 3 simple tips to build good local links
    There are plenty of opportunities present within your day-to-day business interactions. Links from other websites are essential for search optimization and improving your website’s search visibility. Some tips for building worthwhile local links: Leverage local associations. Offer honest testimonials. Create local discounts. Conclusion.
  • MARKETRI  |  THURSDAY, MAY 2, 2013
    [Interactive] The Elevator Pitch: How to Craft an Effective "30 Second Commercial"
    As marketers for the professional services industry, we’ve found that the best way to avoid such pitfalls is by creating a “30 second commercial” (aka “elevator pitch”) for your firm and training employees to use it in their face-to-face interactions with clients and prospects. Part 1: The Introduction.
  • TONY ZAMBITO  |  FRIDAY, MARCH 25, 2011
    [Interactive] Four Challenges Market Research Faces Today
      And these may very well be active online types who don't voice or interact yet they are everywhere in the social network.  Image via Wikipedia. Market research today finds itself in somewhat of a quandary. As the gatherer of market and customer data, market research is struggling to prove its value to senior management.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 11, 2011
    [Interactive] Thought Leadership: Marketing Engineering Services with Technical Articles
    Add video and audio to PowerPoint slides and create a more interactive content for the web. Are you an in-house marketer or a consultant tasked with promoting engineering services? Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. What is thought leadership? Moore
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 11, 2012
    [Interactive] Your Sales Team's Beliefs About Their Job Effect Their Actions And Results
    I recently attended a leadership workshop hosted by the Oz Principle that was focused on the topic of accountability on a personal and organizational level. In this post I am not going to explore all the concepts that we discussed, primarily because I am still working on digesting all of the information we covered during the workshop.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, APRIL 3, 2012
    [Interactive] 8 Ways to Optimize Your Tweets
    The objective of tweeting is to attract followers who will interact and engage with your tweets. Twitter is an always-on constantly moving information-sharing device hosting over 230 million tweets a day and 400 million unique visitors in a month. Separating the signal from the noise on Twitter is a serious challenge. Be a source. Be Funny.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Interactive] Is Coding the Next Must-Have Skill of the Modern Marketer?
    Here are some of the big ones: Code Academy - As they say themselves, this is all about learning how to code interactively and for free. Marketing has evolved over time from “you can have any color you want as long as it’s black” to just-in-time marketing messages that encourage you to dunk in the dark. Here''s why. Design
  • NUSPARK  |  WEDNESDAY, MARCH 30, 2016
    [Interactive] Geofencing? And other ways to target ads to trade show attendees without being there.
    Have an engaging booth presence; interactive presentations, comfy chairs for interested prospects. Heading out to trade shows and conferences are one of the best ways to generate leads. In  fact, research has proven this to be true.   Most industries have at least one key event that your prospects attend. Geofencing. Example of a geofence.
  • HUBSPOT  |  TUESDAY, FEBRUARY 23, 2016
    [Interactive] How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
    Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. Before hiring Leighton Interactive in the summer of 2013, marketers over at Marco had a handful of inbound marketing assets. Setting Up a Blog Strategy.
  • SNAPAPP  |  WEDNESDAY, JULY 20, 2016
    [Interactive] Key Takeaways from DGR’s Sales Enablement Tech Report
    That means having a robust selection of offerings for these opportunities, such as: Interactive assessments, polls, or trivia. At the same time, it gives users an interactive experience that helps them better understand their own needs. Key Takeaways from the 2016 Sales Enablement Tech Report. Why does this happen? Case studies.
  • SNAPAPP  |  THURSDAY, MARCH 10, 2016
    [Interactive] 3 Ways to Transform Your Luck-Based Demand Gen Strategy
    But I’m not alone – this kind of interactive content converts 2-3x more leads than a typical landing page. With a piece of interactive content, you’re guiding a potential customer along a personalized journey defined by their preferences and goals. One of the concepts we usually associate with St. Test, Test, Test.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Interactive] Today’s Biggest Content Marketing Challenge (And How to Overcome It)
    Use web analytics to understand how your audience interacts with your website and where improvements can be made. Since 2010, the Content Marketing Institute (CMI) and MarketingProfs have teamed up to produce annual benchmark reports that reveal the industry-wide pulse on content marketing. For B2C, it was second. Think about it.
  • HUBSPOT  |  FRIDAY, JANUARY 2, 2015
    [Interactive] Before and After: The Transformation of One Business Blog
    Interacted with readers to gather feedback on articles. Our marketing agency Revenue River''s blog was boring. Scratch that. It was boring and ineffective. When we looked at the old design, all we saw was: An outdated, generic layout that didn’t match the quality of content that we were posting on it. Poor blog subscription rates. Blogging
  • THE FORWARD OBSERVER  |  THURSDAY, APRIL 24, 2014
    [Interactive] Work Hard, or Work Smart? Automate Your B2B Lead Nurturing
    But most important, using your marketing automation software through which the automated lead nurturing is facilitated, you’ll want to set up additional actions to be triggered based on the prospect’s additional interactions with you (i.e. Automated lead nurturing will help you keep in touch. The B2B buying process has changed forever.
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Interactive] 9 Resources to Help You Become a Better Leader
    Scott took this pivotal interaction and used it to develop a framework for giving better feedback at work. Some things in life are relatively straightforward to learn. Want to knit a scarf? Head the local craft store, pick up a book, and get to work. Learning to lead others isn't so linear. Chances are, it was rough to receive. Period.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 20, 2011
    [Interactive] Are Community Forums Good for Manufacturers and Industrial Companies?
    Similar studies have shown that engineers and industrial professionals prefer more peer-to-peer interactions for work-related purposes. Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? See chart). distribution arm.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 24, 2015
    [Interactive] Last Minute Holiday Online Marketing Tips and Other Holiday Marketing News
    Now that the holiday season is in full swing, consumers are busy checking off gift lists, bargain hunting, power shopping and… enduring unpleasant customer service interactions. Welcome to a special edition of The Friday Five. So grab a cup of hot chocolate, put on your best holiday apparel and enjoy. Small Business Holiday Marketing.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 1, 2015
    [Interactive] 25 Key B2B Content Marketing Stats
    70% praised the use of interactive content, including quizzes, apps, calculators, conversion generators, or assessments. The American writer Margaret J. Wheatley once said “Without reflection, we go blindly on our way, creating more unintended consequences and failing to achieve anything useful.” expected from outbound marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 21, 2013
    [Interactive] Driving Engagement through Social Media for Healthcare Providers
    The buildings were under construction and the social media team created an interactive Facebook tab to learn about the buildings, take a video tour, and even take a quiz about the building’s construction. Author: Dayna Rothman Historically, the healthcare industry has been slow to adopt digital marketing practices. Lexington Medical Center.
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Interactive] 10 Signs Your CEO Has an Outdated View of Marketing
    If your CEO has a presence on social media, that’s generally a good thing if it leads to positive interactions and a greater understanding of what people in your industry are talking about. Second, show the CEO some other profiles of executives on social media, showcasing those who are good about ignoring haters and interacting with fans.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 25, 2015
    [Interactive] Outbounding in an Inbound World: Tips for Driving Sales Success
    Are individuals from your target company beginning to interact with your site? Author: Camille Crandall When I first came on board at Marketo, I was amazed by the power of marketing automation and the data it provided to marketers and salespersons alike. See the difference? Or what if certain prospects haven’t converted into known leads?
  • THE EFFECTIVE MARKETER  |  THURSDAY, MARCH 22, 2012
    [Interactive] The State of Demand Generation
    Interaction preferences (how do they prefer to communicate). If you missed the DemandCon Conference hosted earlier this month in San Francisco, the online recording of the sessions is worth checking out. BrightTalk did an excellent job with the recordings and is making all of them available for free on their website. MQL to SAL: 66%. deals.
  • BIZNOLOGY  |  MONDAY, JANUARY 28, 2013
    [Interactive] Make the Most of Content Marketing Campaigns
    Client interaction? Photo credit: Wikipedia. Content marketing is a valuable part of any business strategy and it comes in many forms. What’s more – only 50 percent in industries like financial services, software, banking and insurance said their companies had no content marketing calendar. Not only is specificity needed, but so is planning.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 17, 2014
    [Interactive] ClickZ Conference Coverage: 3 Examples of Big Data in Action
    Knowing this allowed them to find the communities and groups across the web where this segment is most likely to hang out, thereby Pandora is now able to accurately target and personalize their ads and other interactions. We marketers know that Big Data is a big deal. But what’s the use case? Captivating stuff. Marketing Efficiency
  • CONTENT STANDARD  |  TUESDAY, JUNE 21, 2016
    [Interactive] B2B Content Marketing and the End of the Company Blog
    Moreover, users know how to interact with Medium, Armitage noted. Like with Facebook Instant Articles, users get a consistent content experience when they interact with the platform. The days of the company blog on the company website may be slowly coming to an end. Underlying Trends. Content discovery isn’t like it used to be.
  • ANNUITAS  |  THURSDAY, APRIL 3, 2014
    [Interactive] The Single Most Common Lead Scoring Failure: Not All Content is Created Equal
    As you move downstream through the engagement model, each interaction becomes worth more to a lead score, until the switch is eventually flipped and the lead is passed to sales. Most lead scoring models fail — at least initially. It takes a little time to learn the implications of one simple, undeniable fact: not all content is created equal.
  • WRITTENT  |  FRIDAY, AUGUST 8, 2014
    [Interactive] Why Quality Content is the Core for Any SEO Strategy
    Even if you are lucky enough to not be penalized, prospects will not interact with your pages, which will hurt your SEO strategy and sales. Image source. Is quality content the backbone of your SEO strategy? If you are a serious small business or online marketer, it certainly should be. Shabby content doesnt engage readers. Image source.
  • SNAPAPP  |  FRIDAY, JULY 15, 2016
    [Interactive] Best Practices for Conversion Rate Optimization
    You’ll see more examples and learn how interactive content plays a role in supporting your conversion optimization goals.  .  . It’s always a little scary making changes to your website. You strategize, test, strategize, and test again, but how do you know that your changes are actually making a difference? This will waste time. BEFORE:  .
  • CONTENT STANDARD  |  THURSDAY, JUNE 16, 2016
    [Interactive] How B2B Marketing Teams Can Take Advantage of Experiential Marketing
    As with any marketing and sales mix, your experiential efforts should be aimed at lead generation and supporting your brand—or more specifically, making and leaving a lasting impression with everyone you interact with. Over the past few years, the US has debated whether or not corporations should be considered “people.”
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 30, 2015
    [Interactive] Stop E-Commerce Window Shopping!—3 Ways to Actually Convert More Online Customers
    Whether it’s a phone, tablet, or wearable device, people are buying things and interacting with brands while they’re on the move, whether they’re walking to their car, waiting in line at a store, or boarding a plane. Author: Yoav Vilner If you were an online store, what would you be? What would be most important to you?
  • JUNTA 42  |  SATURDAY, APRIL 16, 2016
    [Interactive] This Week in Content Marketing: The Seduction of Rented Land
    From finding your audience and developing engaging content to authentic interaction and webinar promotion, you’ll discover the five steps to attract your target audience to your next webinar in this new report from GoToWebinar. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Sponsor (40:01).
  • JUNTA 42  |  SATURDAY, JANUARY 24, 2015
    [Interactive] This Week in Content Marketing: Why is Marketing Still Subservient to Sales?
    Sponsored by Google, this interactive application enables visitors to not only read about a city’s most famous attractions, but to locate them, too. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Recorded live on January 19, 2015; Length: 59:56). million views.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2011
    [Interactive] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
    Ellie Mirman explains how Facebook’s EdgeRank algorithm works, then offers 20 ideas to make your content more visible, including posting a variety of content to attract interactions, including images on blog posts, and asking questions to solicit feedback from your fans. It’s approaching one billion users worldwide. ” Ouch.
  • CONTENT STANDARD  |  THURSDAY, JULY 21, 2016
    [Interactive] What Must Fall if Twitter Is to Succeed?
    Instead of forcing integration in places it really doesn’t belong, the brand knows that its core product still boasts over 350 million active users who seem to enjoy the quirky, loveable feed where major celebrities and average Joes interact on a regular basis (and face the same format constraints). The Core Product. Stay Focused.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 3, 2014
    [Interactive] 6 Ideas to Refresh Your Email Marketing [Guide]
    Add social media buttons We live in a digital world, so customers expect easy ways to interact with your business and your brand. Every once in a while your emails need a little refresher. It’s like spring cleaning or updating your wardrobe. How do you know when your email marketing needs a refresh? Good question. Check them out: 1.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Interactive] Are You Truly Persuasive When You Make Presentations?
    The most persuasive marketing tool that exists is face-to-face human interaction. To be truly persuasive, all professionals must make presentations. Let’s face it, not all marketing is online, nor is all content marketing published information. Are your presentations truly persuasive , or could you improve? You can get the details here.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 14, 2011
    [Interactive] Savvy Speaks: Know Thy Customer
    Deliver all of this so it can be put into play, either via a document or an interactive tool or by embedding it into an existing application, and then lead teams through the insights. Marketing is all about knowing your customers – but how do you get this data? Heather. B2B customers very rarely "happen upon" your product.
  • CONTENTLY  |  TUESDAY, JUNE 21, 2016
    [Interactive] How Jaguar Land Rover Uses Luxury Content to Connect With Consumers
    The novella, called “ The Vanishing Game ,” lives on Tumblr and is a fully interactive digital experience with narration, ambient sound, and animated photography. In the modern media landscape, one of the biggest challenges for marketers lies in reaching consumers wherever they spend their time.
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Interactive] 10 Reasons Why Consumers Abandon Online Shopping Carts — And How to Fix Them
    Make sure that your site is functioning at an optimal level to account for varying traffic levels and user interactions. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. study by Baymard Institute found that 68.5% of consumers abandon their online shopping carts. Ecommerce
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 27, 2013
    [Interactive] Sales Prospecting Perspectives Weekly Recap - Week of September 27, 2013
    Ardath Albee of Marketing Interactions wrote, Are B2B Marketing Priorities Out of Whack? Happy Friday! As Q4 approaches, I’m sure we’re all excited to pass more leads and have more conversations, as well as celebrate those Q4 holidays, like Halloween, we know and love. Why is it always taboo to use humor over the phone with CEOs?
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 16, 2012
    [Interactive] How Converged Media is Changing Content Marketing
    Consumers are multi-tasking, technology-savvy, interactive individuals these days. As if marketers aren’t juggling enough balls in the air, they now need to wrap their heads around the concept of converging their various content efforts. ” Otherwise they risk missing the opportunity to connect with today’s buyers.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Interactive] 13 Solutions to Your Most Common Landing Page Problems
    This won''t be on landing pages -- you''ll have to use a combination of email, social media interactions, and smart content on your website to help people move on to the next stage in the buying process. If someone''s leaving your website without interacting with it at all, they''re probably not going to fill out a form. right?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 3, 2015
    [Interactive] The New Brand Building in the Era of Engagement
    Technology augments who we are as marketers—where our core love of storytelling is enhanced by the ability to make the interaction last longer than a single point in time. Author: Sanjay Dholakia At our core, marketers are storytellers. We love to tell stories that evoke emotion and pull at heartstrings. Storytelling Is Timeless.
  • FATHOM  |  FRIDAY, MAY 1, 2015
    [Interactive] Appreciative Inquiry Summit, 1 Week Out: Riding the Purpose Train
    those open to embracing it). #2 : If you’re working with Fathom, you’re going to be benefiting from the coming innovations … and from interacting with people who have great élan. Groups have been reassembling. Tasks and responsibilities are being assigned. Emails and prototypes are flying around. Purpose is in the air.
  • BIZNOLOGY  |  TUESDAY, JUNE 10, 2014
    [Interactive] Successful SNS’s should be modeled on the college campus
    There needs to be a campus “brand” (or University) within which the topic-specific “clubs,” “houses,” “fraternities,” “dorms,” and “interest groups” can interact – somewhere where crossovers, cross-fertilization, and aggregation are encouraged – no, needs – to happen. Google gets this, though not yet within the construct of the SNS’s. Got it?
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