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  • MI6 MARKETING AGENCY  |  WEDNESDAY, DECEMBER 15, 2010
    [Interactive] The Mi6 Chart Toppers, November 2010
    From there key performance indicators such as awareness, brand interaction (what does that mean?), Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Each month I share charts from various sources with my network. In November 2010, 32 charts were shared which were viewed 9,840 times. Rank: #1, 436 views.
  • DIGITAL B2B MARKETING  |  THURSDAY, APRIL 14, 2011
    [Interactive] Are Your Company Values a House of Cards?
    Prospects and customers experience how you live your values in every interaction. Company values cannot be merely said, they must be lived. Lived by every single employee of your company, internally and externally. All it takes is one misstep for the perception of your company and brand to unravel. experienced this earlier this year.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 3, 2014
    [Interactive] 3 Case Studies Profiled at Social Fresh West
    Josh Martin, the director of digital and social media at Arby’s, relayed similar experiences about the power of listening to your customer through the real time interaction social media provides. 'Social Fresh West 2014, billed as the “secret weapon for social media success,” wrapped up in sunny San Diego last week.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JANUARY 17, 2011
    [Interactive] Why You Need to Know About Social Selling
    They need to make sure they've done their homework and that that homework is reflected in every communication they have with the prospect, including delivering high value content on each interaction. Salespeople need to make sure that every interaction the prospect receives is a quality one. Customers are more frazzled than ever.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 26, 2012
    [Interactive] Wisdom from the Most Influential PR Professional of the Century
    Building a network is a lot more than knowing people — it’s really about interacting with people and building relationships so that when you need help or in trouble or are looking for a job, the people you’ve been closest to are going to help you the most. This is a man I have admired since my days as a college student.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 27, 2012
    [Interactive] Our Favorite Internet Marketing Blog Posts of 2012
    feel like understanding the ‘why’ behind why anyone does what they do is important to understanding what platform to use, how to use it, on what level you begin interacting with someone and ultimately what level you end on interacting with them. You can never stop learning and sharing. Casie Gillette. link]. link]. link].
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Interactive] Ignoring Your Current Donors? 75% of Them Will Be Gone Within the First Year
    Now, I understand these numbers are not specific to our industry, but they do provide valuable insight into the power of those first touches after someone interacts with your organization. recommend sending this within 24 hours of their interaction with your organization. know, I know -- it’s staggering and disheartening.
  • TOM PISELLO  |  SATURDAY, AUGUST 7, 2010
    [Interactive] Tom Pisello: The ROI Guy: Comparing and Selecting Solutions Using.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Alinean Powers ROI Calculator for Interactive Inte. The accounting system is called the “Chart of Accounts&#. They do if they are.
  • TOM PISELLO  |  THURSDAY, SEPTEMBER 16, 2010
    [Interactive] Tom Pisello: The ROI Guy: Measure to Manage - Driving Sales.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Alinean Powers ROI Calculator for Interactive Inte. So how much is spent on sales enablement? SiriusDecisions Perspectives.
  • TOM PISELLO  |  WEDNESDAY, OCTOBER 20, 2010
    [Interactive] Tom Pisello: The ROI Guy: Frugalnomics in Full Effect: Forrester.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Alinean Powers ROI Calculator for Interactive Inte. What do these revised projections mean for IT solution providers? uptick.
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Interactive] Content Strategy for Lead Nurturing [#B2Bchat]
    Content plays a big role in lead nurturing, much like sunshine and water. Having a good content nourishment strategy can spell the difference between a lead becoming a deal, and one that ends up in a blackhole, never to be tended again. In this week’s #B2BChat , we look at formulating content strategy for lead nurturing. 50 Ways To Make 2011 Rock 2.
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Interactive] 7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever
    Google Analytics provides your nonprofit with information on how people find and interact with your website and eventually take action to support your mission. Identify and understand how volunteers, donors, and stakeholders interact with your website. 'Google for Nonprofits , a membership program for nonprofits based in the U.S.
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Interactive] How to Make the Most of Your Content: An Integrated Promotion Strategy for the Modern Marketer
    Join us Thursday, February 19 th at 1 pm EST for a webinar and interactive forum that will showcase the results from an integrated promotion strategy that increased a company’s organic traffic by 56%. Unfortunately, it won’t be getting easier any time soon. It’s no secret any more than content and promotion go hand-in-hand. Step 2: Research.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 12, 2012
    [Interactive] B2B Marketing To Go: Why Mobile Is Crucial To Your Lead Generation Strategy
    Mobile users are not just checking in or posting status updates, they are interacting with brands on a big scale. by Jason Miller. If you haven’t bought into the B2B marketing effectiveness of mobile, it’s time to take a second look at your lead generation strategy.  If you haven’t integrated social media into your marketing, now’s the time.
  • THE EFFECTIVE MARKETER  |  MONDAY, SEPTEMBER 27, 2010
    [Interactive] Web Prototyping With PowerPoint « The Effective Marketer
    Although you can make interactive prototypes using PowerPoint , my suggestion is to keep it simple and focus on key elements you’d like to communicate to the designers such as overall layout, placement of objects, and so on. How can we improve this process? The answer may lie in a tool most people already have… MS PowerPoint!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 27, 2012
    [Interactive] Best Place to Eat at 4AM (And 8 Other SXSW Tips)
    Last year, we gave nine tips on where to eat, drink, hang out and nurse a hangover during SXSW Interactive (or SXSWi, for those in the know). by Jesse Noyes | Tweet this It’s that time again. South By Southwest is upon us, and tech geeks, film aficianados and music lovers will soon converge upon Austin, Texas for about two weeks of mayhem.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Interactive] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    For example, HubSpot offers an  Inbound Marketing Kit  that includes an interactive presentation, a report that includes original data and research, and a glossary. . Interactive tools can be difficult and time-consuming to create, but if they accomplish something that''s really helpful for your audience, then the payoff is often worth it.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 21, 2013
    [Interactive] How to Make a Splash With Twitter At Your Next Big Event
    Use Twitter to live tweet, interact with partners and influencers, and drive traffic to your event page. by Dayna Rothman Being active on social networks before, during, and after your event is critical for optimal engagement. If you need some help, check out our brand new Sample Social Media for Events Template. Before an Event.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Interactive] What Do Digital CMOs Do Better?
    Today, buyers expect the inverse: brand interactions that hide the seams between channels, where stories, experiences and services serve their needs first and the brand’s second.” 'Marketing has been one of the most dramatically changing business functions over the past decade. This That’s how your brand gets found.” ” 2.
  • HUBSPOT  |  THURSDAY, AUGUST 22, 2013
    [Interactive] The #INBOUND13 Experience: Inspiring Insights From Exceptional Keynotes [SlideShare]
    Dharmesh and Brian’s joint keynote featured some exciting product announcements, but it also echoed the fundamental premise of the inbound experience, which is that “interrupting instead of interacting, coercing instead of connecting, and distracting instead of delighting” simply doesn’t work any longer. Give Is the New Get. Humans Matter.
  • INBLURBS  |  WEDNESDAY, JANUARY 19, 2011
    [Interactive] 4 Easy ways to make your brand more social
    1 Consistency matters for social media updates: Everybody in these days is tech savvy, spends a lot of time on internet and gets interacted with tones of information. If you want to make your brand more social, you can look at marketing consulting or business consulting sites and take advice from the marketing consultants.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 26, 2011
    [Interactive] Online Games Teach Kids Valuable Work Skills
    With various combinations of IRC (chat), Skype, and in-person meetings, kids will work together to design and build houses, interactive art, tools, weapons, etc. She works at  Coherent Interactive  on social media, website design, mobile apps, & marketing.  . By Neicole Crepeau, Contibuting {grow} Columunist. There’s more, though.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, DECEMBER 10, 2012
    [Interactive] Why Emotional Intelligence Matters in Sales
    It gives them the insight to be more disciplined in future interactions. If you're like most sellers, you've never heard about emotional intelligence. But every every single day, it impacts your performance. That's why I interviewed Colleen Stanley , author of the hot new book: Emotional Intelligence for Sales Success. I hope you enjoy it!
  • ENGAGE  |  WEDNESDAY, MAY 4, 2011
    [Interactive] The Truth About Branding (And Nothing But The Truth)
    m saying, lower your expectations and start measuring how much interaction you’re getting with your target audience. Are they engaged in and interacting with the brand? She’s also a renowned author and expert on custom branding, whose clients include ABC, ESPN, Sony, HBO, and The Disney Channel. The conversation is two-way. Exactly.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 16, 2013
    [Interactive] The Benefits of Embracing Real-Time Marketing on Social Channels and Beyond
    Read buying signals as people interact with your online information. 'Author: Julio Viskovich Real-time marketing is a process that enables marketers to capitalize on real-time events and deliver a relevant message to the right person at the right time. Ideas must be developed in minutes rather than days or weeks.  The Theory. Totaled it.”
  • HUBSPOT  |  FRIDAY, OCTOBER 31, 2014
    [Interactive] How to Earn an Ivy league Degree by Wasting Time on the Internet
    Students are required to stare at the screen for three hours, only interacting with chat rooms, bots, social media, and listservs," reads the course description from UPenn''s website. 'This professor sure knows how to write a provocative title. Ivy League degrees seem totally worth it.". Steph Driver (@StephaliciousD) October 29, 2014.
  • PAUL GILLIN  |  THURSDAY, SEPTEMBER 23, 2010
    [Interactive] 10 Tips For Moderating a Great Panel
    The reward of a successful panel is seeing the audience interact both during and after the event, and hearing that all your panelists enjoyed the experience. This topic is a little different from my usual fare. It’s about moderating panels, a function that many of us are called upon to perform at events from time to time. Before the Event.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 19, 2013
    [Interactive] Why Advocate Marketing Should Be Part of Your Lead Generation Strategy – Part 2 of 2
    Advocates can be kept engaged with fun, interactive challenges and regular feedback. 'In our last post , we discussed what advocate marketing is, why it works and why marketers love it. Now let’s dive into how to motivate your advocates and keep them engaged for the long-term. Motivating through value and needs. Let’s be honest. license.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, SEPTEMBER 2, 2012
    [Interactive] Why a Content BOM is Crucial to a Successful Industrial Web Design
    To create a good content BOM, you or your site design company must have a clear understanding of the following: How engineers and industrial professionals think and want to interact with your site (Make their jobs easier). Content BOM is not a typo in my headline. Read on…. What went wrong? Let me explain by using my personal experience.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 20, 2011
    [Interactive] Are Community Forums Good for Manufacturers and Industrial Companies?
    Similar studies have shown that engineers and industrial professionals prefer more peer-to-peer interactions for work-related purposes. Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? See chart). distribution arm.
  • CONNECT THE DOCS  |  THURSDAY, MAY 6, 2010
    [Interactive] The White Paper Question: To Gate or Not To Gate?
    Marketing Interactions Blog (Ardath Albee). How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? " Jonathan Kantor. Blog WhitePaperPundit Twitter Jonathan_Kantor. "B2B marketers must leverage their content via social media sites.” ” Jonathan Kantor's Bio.
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, OCTOBER 3, 2012
    [Interactive] Sales Trends Of 2012 And Beyond
    However there still is a case for local presence where a degree of “onsite” interaction is required with clients, which may be more technical. 'Agile  Adaptation  - Sales have been a moving target in the present climate for a lot of companies and there are many contributing factors at play. in the EU5 (FR, DE, IT, ES, UK) and 11.6% in the US.
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, OCTOBER 3, 2012
    [Interactive] Sales Trends Of 2012 And Beyond
    However there still is a case for local presence where a degree of “onsite” interaction is required with clients, which may be more technical. Agile  Adaptation  - Sales has been a moving target in the present climate for a lot of companies as their are many contributing factors at play. This has led to an increase in mobile media usage of 9.2%
  • WEBMARKETCENTRAL  |  MONDAY, AUGUST 17, 2009
    [Interactive] Best of 2008: SEO Guidance, Part 5
    Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search? Which factors do search engine algorithms weight most heavily in determining search position? How can you generate more clicks even when your site isn't in one of the top three spots in search results? Social traffic (e.g.
  • VOICE-BASED MARKETING  |  THURSDAY, JULY 3, 2014
    [Interactive] Why Ifbyphone? The New Director of Marketing Tells His Story
    The second piece of the puzzle, a strong culture, was easy to spot from my first interaction with the team at Ifbyphone and has shone through in all the interactions I have on a daily basis since. The answer has been easy: Technology and Culture. This made coming to work for Ifbyphone an easy choice. What else can you ask for? Genera
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 9, 2014
    [Interactive] Why the Best Customer Service is Unsexy and What You Can Learn From Zappos
    Whisper messages—a “whispered” audio message to the call center rep that only they hear before the call that provides information about the customer’s situation—are also very helpful for businesses focused on excellent customer service: the more information you have to solve their problem, the better and more efficient the interaction will be.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 29, 2014
    [Interactive] Lessons from the Super Bowl on How to Dominate the Playing Field with Call Tracking
    Marketing ROI cannot be fully measured and understood without factoring what initiatives are generating phone leads and how many of these interactions become sales. These prompts can ask the customer for pieces of information to prepare sales and customer service teams prior to the interaction. 'It’s that time of year again! Game Plan.
  • WRITTENT  |  SUNDAY, NOVEMBER 30, 2014
    [Interactive] 9 Must-Use Writing Strategies [+Examples]
    Just because you’re not sitting right beside your reader doesn’t mean that the basic rules of human interaction don’t apply. 'Image source. Have you ever watched a movie and, out of nowhere, a scene takes place that is somehow so “off” that it jars you out of the narrative and back to reality? Captivating Opening Sentence.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, NOVEMBER 10, 2011
    [Interactive] Content Marketing Delivers Lead Insight to Sales
    Marketing is able to provide this lead insight to sales by tracking visitor interactions and by monitoring the kinds of content they read and/or download. It is true that industrial buyers are more in charge of the buying process today than ever before. Content marketing has become indispensable for addressing this changed buyer behavior.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, FEBRUARY 1, 2012
    [Interactive] People Insights: It’s Like Ancestry.com for B2B Sales
    How valuable would it be to have social streams from your prospects so you could see the updates, pictures and interactions they share? Selling to people has not changed dramatically over the past hundred years. You have a product or service, identify a pool of prospects and then discover how many of them you can help. People buy from people.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 12, 2012
    [Interactive] Sales Prospecting Perspective Weekly Recap - Week of October 8, 2012
    This data will provide sales reps the ability to nurture their relationships socially, and interact with customers when the customer has a need, not when sales reps have a want. In most sales cycle, a phone call is the initial interaction between a sales rep and the prospect. Isn't technology grand. Social selling, or Sales 2.0,
  • B2B IDEAS @ WORK  |  TUESDAY, OCTOBER 12, 2010
    [Interactive] 40 Bite-sized Insights from the 2010 Inbound Marketing Summit
    For me, it was a rare chance to interact with industry rock stars like David Meerman Scott and Chris Brogan , and other smart folks like Gail Goodman , John Jantsch and Robbie Vorhaus. Their capacity for pushing new ideas is matched only by their spirit for sharing. ” • “You have to engage the people who will engage others.”
  • ENGAGE  |  WEDNESDAY, FEBRUARY 13, 2013
    [Interactive] 3 Tips for a Scandalously Successful Social Media Presence
    It’s not enough to create a forum for people to talk about your organization; you have to actually interact with them too. I prepare for battle every Thursday evening after work. My armor consists of a bowl of popcorn, a glass of wine, my television, and last but certainly not least, my smartphone. But, Scandal is not just “that show.”.
  • ENGAGE  |  WEDNESDAY, MAY 9, 2012
    [Interactive] The Death of the Social Media Guy
    The more actively contributing members you have to the cause, the more brains you have available to solve problems and interact with your audience. There was a time long ago when dinosaurs ruled the earth and organizations considered it acceptable to have one person who “got” social media on staff. “Social media is easy.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 3, 2014
    [Interactive] Making the Perfect VBMA Sandwich: 4 Essential Ingredients for Call Analytics and Automation
    With real-time reporting for every aspect of inbound phone calls, you can manage and optimize every voice interaction with your prospects and customers. If you want to learn more about VBMA and how to optimize the way your business handles voice interactions, check out our Definitive Guide to Voice-Based Marketing Automation.
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 9, 2013
    [Interactive] Why Google+ Communities are the Best Place for B2B Relationships
    Once inside your Community, it is now time to interact. 'Google+ is not just a social network for B2B companies. It is part of a larger vision for the internet. Just a few years ago the internet was the online space where users would seek out information or purchase products. So, where is the best place to bring this trend to life? Simple.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 27, 2011
    [Interactive] 7 Steps For Awesome B2B Facebook Marketing
    Use Insight To Analyze Engagement -   Facebook Insights provides some interesting data around the growth of your Facebook reach and how people are interacting with your content. When it comes to B2B marketing and lead generation, LinkedIn is the social network most often mentioned. That is a false assumption. Facebook Social Networks
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, OCTOBER 11, 2008
    [Interactive] Using Blogs to Enhance Learning – Some Helpful Tips - OpenEducation.net
    Our rationale is based upon the notion that the use of technology has the distinct ability to create a more interactive classroom. Open Education. Free Education for All. Using Blogs to Enhance Learning â?? Some Helpful Tips. At Openeducation.net, we have taken a definitive stance regarding the use of web 2.0 tools. Using Blogs with Students.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 5, 2013
    [Interactive] 15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest
    The page’s interaction rates (thumbs up and comments) show that their content resonates well with the target audience following their page. 'A recent study from Searchmetrics revealed that the growth rate of Google+ shares was approximately 18.5% per month, almost double that of Facebook (9.3%). Have a suggestion for one we missed?
  • BLOG MY CALLS  |  TUESDAY, MAY 28, 2013
    [Interactive] 7 Questions to Test Your Phone Sales Skills
    The interaction shouldn''t be about price. In about 80% of the calls we analyze, the caller will ask for a price, the employee will give the price, and then the interaction will end. 'Your company''s decision to record calls --or not--is a big one. It is also really the only way to figure out if they''re even polite. Don''t do that.
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Interactive] Foursquare Launches 'Promoted Updates,' PPC for Local Businesses
    Over the upcoming months, Foursquare will be tracking how businesses use them and how users interact with them in order to make improvements, eventually rolling the feature out to all businesses on Foursquare. Looks like Foursquare has been a busy bee lately, announcing the second of two new features in just one week's time. Get it?
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2012
    [Interactive] 5 Awesome Examples of Instagram Marketing From Real Brands
    Marketing takeaway: Keep your content fresh, interactive, and aligned with the brand attributes you want your fans to notice. Recently, I realized that my phone takes better quality pictures and has more megapixels than any camera I currently own. And guess what? So are your customers! Starbucks. Red Bull. Marc Jacobs. Tiffany & Co.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 19, 2013
    [Interactive] Mea maxima culpa marketing
    In fact, sometimes really messing up can initiate a valuable interaction that wouldn’t have ever happened were the mistake avoided. You’ll Something’s always going to go wrong. Murphy’s law demands it. It is your mandatory tithe into the Universe. This is true about everything. Don’t. Hi {first name}. Embrace it.
  • E-QUIP  |  TUESDAY, APRIL 29, 2014
    [Interactive] Hiring the Right Rainmaker
    Some rainmakers find it frustrating to try to get their colleagues involved in sales, so they tend to minimize the interaction. 'As the economy continues its slow recovery, many A/E firms are thinking of hiring someone to help them generate more sales. It''s an option worth considering, but one that is not without risk. Business Development
  • BLUE FOCUS MARKETING  |  SUNDAY, JANUARY 23, 2011
    [Interactive] “Quest For The Marketing Technologist”
    Through the power of social interaction, customers are now extolling the virtues of the brand like they have just been added to the sales force.  “Is Marketing Talking to IT?”. The real question companies should be asking themselves isn’t, “Is marketing talking to sales?” but rather, “Is marketing talking to IT?” No Respect. 19, 2011.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, DECEMBER 21, 2011
    [Interactive] How do your successful salespeople leverage social media for selling? Part 1
    In other words, use their attention to this social channel to build value by interacting where they are already spending their time and looking for information.” We partnered with Focus.com to discuss the best practices to leverage social media for sales teams. “ Miles Austin. Marge Bieler. Dave Brock. Barbara Giamanco. Matt Heinz.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, DECEMBER 17, 2008
    [Interactive] What Obama's Campaign Can Teach about B2B Marketing
    The next M is Mobilization; getting the audience engaged, interacting, organizing, voting. The folks over at the Jaffe Juice blog had an interesting post regarding Stephen Geer, Obama's lead email marketing strategist's presentation at the Email Insiders summit. The order of the Ms is important, and Money is the last M.
  • ENGAGE  |  MONDAY, APRIL 9, 2012
    [Interactive] 5 Ways to Add Mobile Mojo to Your Marketing Mix
    SMS (text messaging) campaigns Flowers says SMS is best used for getting people to join a list, take a survey, ask questions for a Q&A, text to donate, or in an interactive texting campaign. She realized it right away, she said, and went on a mad dash to find rice. Alas, the rice method didn’t work to revive her iPhone. percent of U.S.
  • HUBSPOT  |  WEDNESDAY, APRIL 4, 2012
    [Interactive] 15 Powerful Reconversion Opportunities for Your Welcome Emails
    HubSpot offers free trials of our software all the time -- it's a great way to get people interacting with your product! If you're selling a product or are asking subscribers to interact with your website in some way, show them how with a video. Marketers have a huge opportunity with welcome emails. Typical Welcome Email Content.
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Interactive] Communications Strategies for Millennials: How We Developed One for Churches
    Instead of seeing the Millennials in your church as young people who choose to communicate differently from you as a way to be rebellious, you’ll see them as another group of potential members of your congregation that want to interact with your church, but in non-traditional ways. and by them, I mean us. Churches are no exception.
  • VIRALLY BLOG  |  THURSDAY, FEBRUARY 5, 2015
    [Interactive] 7 Tips for Social Media
    Many people just post, post, post and not thinking about actually interacting with the audience. 'Many businesses out there use social media, but aren’t sure on HOW to use it. Social Media for businesses is very difficult, because there’s thousands of competitors out there who are using social media effectively. 5 Pictures!
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 26, 2013
    [Interactive] 4 Social Media Tips to Start 2014 Off Right
    Interact on Google+. '2014 is right around the corner, and you’re probably making all kinds of New Year’s resolutions for your marketing strategy to start the New Year off right. As always, we want to help. Because we’re helpful. You know, you know. Google+ is the hot spot for amazing SEO. At this point, it’s been blasted from the rooftops.
  • BLOG MY CALLS  |  MONDAY, DECEMBER 15, 2014
    [Interactive] Top Tools to Help Your Business stay on top of Twitter
    You can view and keep track of your communication and interactions with anyone on Twitter. As you search for people to connect with you can view in-depth profiles of their background and activity including people they are interacting with, the type of content they have shared, level of engagement and more. Read More. Marketing Tactic
  • VIDYARD  |  TUESDAY, SEPTEMBER 17, 2013
    [Interactive] From Awareness to Post-Sale: How to Use Video Throughout the Inbound Marketing Cycle
    Frequent videos are key because when a customer is interested in your product, it’s pretty unlikely they’ll reach out to a sales person; today’s empowered customer will go through half of the buying process before interacting with sales. How could you implement something interactive and dynamic with video? Attract.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MARCH 19, 2014
    [Interactive] 3 Actionable Items B2B Marketers Can Take to the Bank
    Whether it is blog content, social media interaction, webinars or events, you need to double down on those marketing activities that are working well for you. 'B2B marketers need tactics that can move the needle on business growth. Below are three very actionable marketing tactics that can drive that growth. Then double down on it.
  • SALES CHALLENGER  |  TUESDAY, JANUARY 15, 2013
    [Interactive] How to ID Non-Challenger Behaviors
    So, for a manager if I see and hear these behaviors during the rep’s interaction with the customer I now know, without a doubt, that I’ve spotted a skill gap in “taking control”.  “How will I know when someone isn’t being a Challenger?”. You’ll just know.”. Not the response we want to be giving a front line sales manager to that question.
  • SALES CHALLENGER  |  TUESDAY, NOVEMBER 8, 2011
    [Interactive] Public Speaking Pet Peeves
    as a way to faux-interact with their audience. (This is a guest post by Rick DeLisi of the Communications Executive Council, our sister program for heads of Communication.). When I was a kid, we had a piano in the house. It was an attractive  piece of furniture in our family room. Now, I’d seen pianos being tuned before. Think about it.
  • WORKFACE  |  MONDAY, JUNE 13, 2011
    [Interactive] Customer Service Equals Active Listening for Social Media
    When interacting , people often are not listening attentively. By Courtney Bassil. Being a Customer Service Manager, a relevent tweet caught my attention. The tweet stated: In case you missed it, best customer complaint ever. Of course I took a moment to visit the link. With the advent of social media everything has changed. Great question!
  • B2BMARKETINGSMARTS  |  MONDAY, DECEMBER 20, 2010
    [Interactive] In B2B marketing and sales, Virginia, there is no Santa Claus.
    Ardath Albee , in her recent Marketing Interactions blog “ Is Marketing a Numbers Game?&# , states that she gets frustrated when sales people say that sales is a numbers game. At Christmas, if B2B companies had a wish list, I suspect it would sound like this: I want. My company’s product to be the best of its kind on the market.
  • LEADER NETWORKS  |  TUESDAY, JANUARY 12, 2010
    [Interactive] Internal Communities Have An Image Problem
    When well done, they can serve as an interactive go-to network of peers-in-the-know and best practice content and discussions of important trends and issues that impact a knowledge-worker's ability to do their job well. Too many of us of a "certain age" remember the knowledge repositories of yesteryear. internal communities intranets
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 28, 2010
    [Interactive] Is It Time Now For A Chief Marketing Technologist? [#B2BChat]
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time Now For A Chief Marketing Technologist? The “preferred” skill set for today’s marketers are undergoing a paradigm shift.
  • MARKETRI  |  THURSDAY, JANUARY 10, 2013
    [Interactive] What is a Community Manager and Does Your B2B Company Need One?
    of your company and the individual who interacts with your online audiences through various means including blogs, social networks, message boards and even online events. In the marketing field, the term “community manager” has become increasingly popular. So what does this term really mean? Bottom Line: Do B2B Companies Need One?
  • HUBSPOT  |  TUESDAY, AUGUST 6, 2013
    [Interactive] Facebook Announces News Feed Changes, Gets More Transparent With Businesses
    Facebook will look at the last 50 people you interacted with and start showing you more of their posts in your feed. 'Facebook is changing the way stories are displayed in the News Feed, and trying to make life better for marketers, if only by communicating more frequently with them via its Facebook for Business page.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 30, 2013
    [Interactive] The Ultimate Social Media Event Marketing Checklist [Infographic]
    During an event social networks offer a unique opportunity to interact directly with your audience while empowering them to share and amplify your message. by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness.
  • E-STORM  |  THURSDAY, SEPTEMBER 9, 2010
    [Interactive] e-storm Selects Marin Software to Expand Efforts for Paid Search.
    With a focus on Strategy, Marketing Research, Custom Training and Implementation Services (Interactive Advertising, SEO, SEM, Social Media Marketing), we provide smart thinking and smart strategies to more than 100 organizations. said Christopher Lien, Co-Founder and CEO of Marin Software. Visit www.e-storm.com 530 Bush Street, Suite 600.
  • MARKETING ACTION  |  MONDAY, MAY 6, 2013
    [Interactive] Mission Impossible? Measuring B2B Social Media ROI
    Interaction. 'All marketers want to know where to focus their efforts to get the best return; your time and money are perishable commodities. You want to spend them wisely, and the C-suite wants to see the results. Social media is not easy to measure. At its core, it’s informal dialogue and word-of-mouth, both famously fuzzy to quantify.
  • THE NEW STRATEGIST  |  SUNDAY, AUGUST 7, 2011
    [Interactive] 3 Essential Twitter Chats for Business
    Twitter Chats let you get info, insight, and real-time interaction with the brightest minds in the Social Media universe. Twitter chats are an invaluable source of insight, discussion, and debate. If you’ve never participated in one, they can be quite overwhelming! The stream of tweets in a Twitter Chat is actually more like a class-5 rapid.
  • EB2BLEADS  |  WEDNESDAY, APRIL 6, 2011
    [Interactive] Measuring Marketing Effectiveness Online
    Twitter (again free) is also a recent marketing phenomena and the amount of retweets, klout and followers that your account gathers is a good indication of the level of your marketing interaction and influence. Are you measuring marketing effectiveness online for your digital marketing activities ? Article written by eb2bleads.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 30, 2013
    [Interactive] Feeding the Content Beast is the Least of Your Problems
    On the other hand, knowing that someone engaged with your content through peer-to-peer sharing on social channels or commenting–and who they are–is a signal of real intent: they were interested enough in your product or solution to take the time to read and interact with your content. You have to be where they are.
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Interactive] 12 Clever Ways to Use More Visuals on Social Media
    The above images are interactive within this post because they''re embedded tweets. The folks at SlideShare have worked hard to make it easy to deploy and interact with SlideShare presentations via social media -- in most cases, to make this happen, all you have to do is add a link to the SlideShare presentation to your social media updates.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2011
    [Interactive] 5 Key Tools for Effective Facebook Marketing
    That is why you want to have at least 1% of your fan base start interacting with your content so that it surfaces in more people's news feeds. While the average number of Facebook friends per user is 130, people who click the Like button have an average of 310 friends. What does it mean for you? Website Integration. Facebook Pages.
  • SYNECORE  |  FRIDAY, SEPTEMBER 27, 2013
    [Interactive] Is Your Website Eco-Friendly?
    Where content is concerned, it''s also important to consider the way third party plugins and interactive site features can affect your site size. 'Bike to work. Recycle. Take shorter showers. As individuals, we are constantly bombarded with messages like these that encourage us to “Go Green.” 830 millions tons of CO 2 annually. Sources: 1.
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 19, 2011
    [Interactive] Confronting the Trust Barrier
    Fortunately, new tools enable you to powerfully stage and sequence your interactions without sacrificing the human touch. We're pleased to present this guest post by Britton Manasco, who specializes in helping companies establish thought leadership and enable their sales teams to engage more prospects and close more business. Why is that?
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 24, 2011
    [Interactive] Savvy Speaks: White Paper Writing Best Practices
    Use an interactive design that allows readers to easily navigate to areas of interest. These days everyone has a white paper or an ebook they'd like you to download. What makes a white paper stand out from the crowd? The Savvy Sisters have some ideas. Jamie. It solves my problem. not your lead gen problem - but my problem. Blah-blah-blah.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 6, 2010
    [Interactive] B2B Marketers: When NOT to Pursue a Case Study
    Ideally someone in your company has paved the way for you to interact with the customer for the case study. If you're in charge of getting case studies published for your company, you likely feel the pressure to pump them out fast and furiously. Here are four instances when it's best to put a case-study opportunity on the back burner.
  • WEBBIQUITY  |  WEDNESDAY, AUGUST 17, 2011
    [Interactive] New Features Added to B2B Marketing Zone and Social Media Informer
    You can still comment and interact with the content on the original site. Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. One of the most obvious is that posts now include images, making the sites more visually appealing than the former text-only design.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 16, 2013
    [Interactive] Calls to Action: The Importance of Soft or Complementary CTAs
    Many times, however, your visitor isn’t ready to have that kind of interaction with your brand just yet. 'When we speak of a good landing page, we talk about its messaging, layout and offer. This offer is usually in the form of a call to action, with a form directly on your page. Why should you include soft CTAs on your pages?
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Interactive] Web Design 101: How HTML, CSS, and JavaScript Work
    Your browser (Chrome, Firefox, Safari, and so on) is a big actor in translating code into something we can see on our screens and even interact with. In short, JavaScript is a programming language that lets web developers design interactive sites. Then you''re in the right place. But you can! Brief Intro to Programming Languages.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2011
    [Interactive] Inc. 500 Companies Score Better Than 70% of Websites [Data]
    What's even more interesting is that HubSpot customers who made the list -- AppAssure Software , ymarketing , ServiceNow , UnitedLex , Neutron Interactive , SevOne , Nova Datacom , TicketLeap , and Source Consulting -- received an average score of 91. This morning, we announced that HubSpot made it onto the Inc. Marketing Takeaway.
  • HUBSPOT  |  TUESDAY, JUNE 14, 2011
    [Interactive] 6 Ways To Turn Facebook "Likes" Into Loyal Fans
    At the end of the day leads and customers are what you're after, and if someone's only interaction with your brand is clicking the little thumb then you still have a lot of work to do. Foster Community Interaction. In April of 2010, Facebook allowed companies to place the "like" button on any page on their website. Stay Current.
  • HUBSPOT  |  MONDAY, NOVEMBER 19, 2012
    [Interactive] A Simple Breakdown of All Your Facebook Advertising Options
    They appear as ads from the specific company, and have no social interaction component. Sponsored Story is a post generated because someone interacted with whatever you're promoting. Facebook seems to be launching a new form of advertising -- or some new feature within the advertising -- every day. Great! Right? 1) Facebook Ad.
  • WRITTENT  |  FRIDAY, AUGUST 8, 2014
    [Interactive] Why Quality Content is the Core for Any SEO Strategy
    Even if you are lucky enough to not be penalized, prospects will not interact with your pages, which will hurt your SEO strategy and sales. 'Image source. Is quality content the backbone of your SEO strategy? If you are a serious small business or online marketer, it certainly should be. Shabby content doesnt engage readers. Image source.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 17, 2014
    [Interactive] 6 Easy Ways to Keep Track of Your Competitors
    Get a sense of how they interact with customers. 'You don’t have to be James Bond or Jason Bourne to find out what your competitors are up to. Competitive analysis for small businesses also doesn’t have to take up a lot of time or money. Differentiating yourself from the competition is something every business wants to do.
  • LEADERSHIP  |  TUESDAY, OCTOBER 21, 2014
    [Interactive] 3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience
    From social media to mobile marketing, remarketing, content marketing, interactive webinars, and beyond, you can explore multiple channels and platforms. 'In a recent survey of 500 B2B and B2C decision makers in the US and UK, Forrester found that only 11% qualified as “modern marketers”. On the contrary, it is even more critical.
  • B2B IDEAS @ WORK  |  FRIDAY, APRIL 29, 2011
    [Interactive] B2B Marketing Events Around The World - May 2011
    May 19 , How to Acquire More Customers: The Killer Business Strategy Atlanta, GA: Ken Robbins, President & Founder of Response Mine Interactive will be speaking at May’s DMA Atlanta luncheon. The changing nature of our industry propels us to stay on top of the latest trends. Navy use social media. and mobile applications.
  • WORKFACE  |  TUESDAY, JANUARY 3, 2012
    [Interactive] Web 4.0: The Era of Online Customer Engagement
    If I want to buy a book, I can visit Amazon.com, compare prices, purchase, and have that book arrive at my doorstep without ever having to interact with a human being. In the prophetic words of Bob Dylan, “for the times they are a changin’” Right on Bob, right on! The one constant is change. Well, it’s not enough.
  • WEBBIQUITY  |  TUESDAY, JANUARY 6, 2015
    [Interactive] 27 (of the) Best Social PR Guides and Tips of 2014
    by SEER Interactive. 'In few professions has the emergence of social media been such a double-edged sword as public relations. Information scarcity has been replace by information overload. Image credit: leaderswest Digital Marketing Journal. How can PR pros best utilize content in this environment? Is there still a role for press releases?
  • SYNECORE  |  FRIDAY, JANUARY 24, 2014
    [Interactive] Listening for Content
    Just because we live in an increasingly digital world doesn’t mean we can forget our listening skills when it comes to in-person interactions. 'Take a moment and observe what’s happening around the Internet. What do you see and hear? Blog posts, videos, webinars, GIFs abound. That sounds great, but how to do that? Listen to your customers.
  • SAVVY B2B MARKETING  |  TUESDAY, APRIL 2, 2013
    [Interactive] Social Media and Financial Services: What's the Point?
    That could be an active Facebook profile with hundreds of ‘fans’ interacting each day, or it could be a near-devoid Twitter account with just one or two tweets a month. It’s hard to underestimate the impact that social media has had on the world of business. In any case, it’s clear that social media is here to stay. Why Social?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JUNE 14, 2012
    [Interactive] Breaking Up With Your Desk Is Hard To Do
    My director moves his business into a cube each Thursday to interact with the team and be there to observe and answer questions for the 8 hour work day. An Inside Sales manager wears a lot of hats. They run point on weekly sales calls, compile metrics, present on analytics, and facilitate communication between everyone. Use my calendar.
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