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  • SNAPAPP  |  THURSDAY, SEPTEMBER 10, 2015
    [Interactive] Dispatch from CMW: Recapping Day One
    love getting to chat with fellow attendees about interactive content and share our stories and examples — and the sessions I attended on Day 1 were excellent. Make sure interactive content is a part - join us for a webinar on September 16 This is my first year at CMW, and let me just say - these folks know how to run a conference.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2011
    [Interactive] Stop shoving social media down my throat
    Of all the people I interact with on the social web, I would say I am most in-tune with Jay Baer. It’s time to step up and address one of the great myths pervading the social web — that an essential best practice is decentralizing social media marketing and pushing it down to employees at every level of the company. 
  • CONTENT STANDARD  |  MONDAY, MAY 16, 2016
    [Interactive] What’s the Difference Between an Experience and a Customer Experience?
    Instead, this story will help tactical marketers understand the psychological factors that come into play when a person decides to buy or interact with a company online. ” “Customer experience is an organization’s intended and actual value placed on the moments of interaction between a customer and a brand. What?!
  • BLUE FOCUS MARKETING  |  SATURDAY, NOVEMBER 8, 2014
    [Interactive] REGISTER NOW Join #TED Speaker & Author, @mnburgess, for AMA #ContentMarketing Workshop
    Learn to create and publish marketing content across all relevant touch points where your brand interacts with customers. I am proud to announce that, on December 4-5, I will be delivering an  AMA Content Marketing Workshop  at the Summit Executive Centre in Chicago. In 2014, Content marketing is a marketer’s number one priority.
  • SYNECORE  |  SATURDAY, APRIL 6, 2013
    [Interactive] The Best Branded Content of the Week: April 6, 2013
    liked this prank because I think it was very successful in getting people to interact with the brand. A lot of celebrities and notable people in the Twitter-verse sent out vowel-less tweets. This week, the big brands put all of their content marketing efforts into Monday’s April Fool’s Day celebration. YouTube - Ready to Select a Winner.
  • MARKETING ACTION  |  MONDAY, AUGUST 12, 2013
    [Interactive] Nurture Marketing Basics: Align Your Offer with the Right Content
    Each nurturing interaction should carry forward a central theme or next-step recommendation. Let the offer progress gradually, especially in a complex sale, as more and more interactions are exchanged between company and prospect. How many different things does the prospect need to consider before making a decision? ” Register.
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Interactive] 6 Cool Company Blogs Everyone Will Enjoy Reading
    When I need inspiration for content that delights, email campaigns that actually work, and social media interactions that are genuinely fun. turn to one source: an online clothing store called ModCloth. My closet is proof that their marketing works. Perhaps a little too well.) Cool Company Blogs. 1) Bark & Co. mean, Yes! 2) GrooveHQ.
  • BIZNOLOGY  |  WEDNESDAY, MAY 25, 2016
    [Interactive] 3 Insights from Search Insider Summit
    What do their interactions with this content say about their client journey? I had the good fortune to deliver a keynote address  at the Search Insider Summit (SIS) in Key Largo, Florida on May 6th. love this conference because it is composed of a small group of experts who share their best practices and other lessons learned freely.
  • BIZNOLOGY  |  FRIDAY, JULY 3, 2015
    [Interactive] Unleashing the predictive power of data
    Predicative analytics use customer data to create an end-to-end view of the customer no matter where their information resides and where they might interact with a company. Along with the buzz about big data, there has been a lot of hype lately about developing a holistic view of one’s customers and customizing the buyer journey.
  • BIZNOLOGY  |  THURSDAY, APRIL 28, 2016
    [Interactive] What is Outside-In Marketing?
    Design: The greatest differentiator between success and failure in outside-in marketing is the point of execution: where clients and prospects interact with content. As Mike announced on April 21, 2016, we recently published a book together called Outside-In Marketing: Using Big Data to Guide Your Content Marketing. The Story of the Book.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MAY 13, 2014
    [Interactive] College Commencement Address
    It maybe daily, as I travel around the world, I try to be kind, helpful to others and positive to the people I interact with at a hotels, airport, or restaurants. College Commencement Address. What about you? No, I did not deliver a college commencement address, but the idea of what I might say if I had the opportunity is intriguing.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Interactive] 3 Ways to Be Your Customers’ BFF
    Personalization is designed for your customer, so they have a customized experience and interaction with you. Author: Amanda Nelson The first step to marketing automation success, or really just marketing success, is understanding your customers. Have the right customer data. Start by reviewing the existing customer data in your database.
  • HINGE MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Interactive] Why You Should Integrate the ‘Content Funnel’ into Your Firm’s Technology Marketing Strategy
    While there are many opinions on what technology marketing strategies work best when it comes to generating and nurturing leads, what’s not up for debate is this: today, the majority of prospective clients are looking for their information online first – before they’re receptive to any human interaction. Consider the 2.25
  • HUBSPOT  |  FRIDAY, JULY 29, 2011
    [Interactive] Responding to Leads Within an Hour Generates 7x the Conversations
    How you handle that interaction is also critically important. There was an interesting stat out of Harvard Business Review on the importance of timely responses when it comes to following up with online leads. The data originally came from a study of 2,241 U.S. firms led by a researcher at South Korea’s Sungkyunkwan University.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Interactive] Are You an Ambivert? What It Means for You at Work
    They are "socially comfortable and interactive, yet relish ''down time alone'' more than extroverts and less than introverts. I''ve never been a fan of making a cold, hard distinction between extroverts and introverts. You''re not alone. Most people fall somewhere on a spectrum, and there''s even a word it: ambiversion. What Is Ambiversion?
  • B2BBLOGGERS  |  FRIDAY, JUNE 4, 2010
    [Interactive] Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.
    EVOKLarry: Print medium doesn’t allow for the same level of creativity as interactive, nor immediacy of return. NathanRKing: iPad will allow for more interactive ads in digital publications. That’s good news for publishers, and as you will read, marketers are using both channels, print and online, to compliment one another.
  • WRITTENT  |  TUESDAY, NOVEMBER 4, 2014
    [Interactive] 5 Things You Can’t Blog Successfully Without
    Interacting with your audience is the key to building a community. Blog successfully and you cam smile all the way to the bank. Your website traffic will grow, your company will flourish, and your reputation could swell to the point where business finds you. Bloggers like Michael Arrington rake in up to  $800,000 per month ! You just can’t.
  • MARKETING ACTION  |  MONDAY, JULY 28, 2014
    [Interactive] Got CRM? Why You Need Marketing Automation Too
    Now that digital interaction is our lingua franca, marketing can go beyond sending out catalogs and going to trade shows. A few decades ago, when I was a green B2B inside sales rep, we kept customer histories by hand on 3×5 cards and kept them in a “tickle” file organized by date. Suddenly my computer got friendly and helpful.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JUNE 27, 2012
    [Interactive] The Future of Social CRM
    The article in the Post continued to read, “The generation that expects immediate interactivity will also demand the ultimate personalization. Some also believe the future of social media CRM lies within a business’s ability to have its customers interact with its social media presence for profit. But what now? Win win.
  • HUBSPOT  |  MONDAY, FEBRUARY 17, 2014
    [Interactive] Could the Internet of Things Turn More Companies Inbound?
    But if you had control over what information was shared to which parties, an interaction like that would feel more personal and much more lovable. When people hear the term "Internet of Things" they picture techie gadgets like Nest thermometer. It also connects to a mobile app, so you can monitor your home''s energy usage while you''re away.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 5, 2015
    [Interactive] 3 Cross Channel Marketing Lessons from My Retail Experiences
    Make sure that you can connect all of your customer interactions, whether they happen online or offline by downloading the Modern Marketing Essentials Guide to Cross-Channel Marketing. Even marketers can learn something about cross channel marketing by paying attention to how we are treated by other businesses. He was very friendly. Really?
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Interactive] How to Leverage New Media & User Experience in Your Digital Marketing
    Today, UX has evolved into a method of enhancing customer satisfaction by improving interaction with consumers through their use of computers, which are now mostly handheld devices. The way that people interact with brands has changed as fewer people are visiting brick and mortar storefronts and opting to shop online.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2011
    [Interactive] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
    Ellie Mirman explains how Facebook’s EdgeRank algorithm works, then offers 20 ideas to make your content more visible, including posting a variety of content to attract interactions, including images on blog posts, and asking questions to solicit feedback from your fans. It’s approaching one billion users worldwide. ” Ouch.
  • SYNECORE  |  WEDNESDAY, JUNE 18, 2014
    [Interactive] Why is SoLoMo Beneficial for Business?
    By taking advantage of these interactions by offering incentives (such as local discounts) to those who check in creates top-of-mind awareness and drives conversion rates. As a local business, you may have come across the term SoLoMo. Think Local. Around 60 percent of mobile users tag their location in social media updates and photo uploads.
  • BIZNOLOGY  |  MONDAY, DECEMBER 1, 2014
    [Interactive] Is your company ready for higher standards of behavior?
    Videos of every interaction everywhere. But I think it is hard to argue that businesses aren’t more ethical. Some will scream at this notion and say that businessmen are evil. Some are. Undoubtedly there are many conscience-free business people walking around. But 50 years ago, there was no belief that business should play fair.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 11, 2011
    [Interactive] Thought Leadership: Marketing Engineering Services with Technical Articles
    Add video and audio to PowerPoint slides and create a more interactive content for the web. Are you an in-house marketer or a consultant tasked with promoting engineering services? Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. What is thought leadership? Moore
  • HALEY MARKETING  |  THURSDAY, SEPTEMBER 17, 2015
    [Interactive] Tips to ROCK Your Customer Service (part 2)
    Before each interaction with a client, pay attention to your mindset, block out distractions (i.e., Want to amp-up your clients' service experiences? Be honest. Treat the the way you'd like to be treated. And make them feel like your only customer! Providing shareworthy service, every time, is a principle we hold near and dear. Period."
  • HALEY MARKETING  |  TUESDAY, JULY 12, 2016
    [Interactive] Here’s How Your Staffing Agency Can Jump on the Pokemon GO Craze
    The “augmented reality” part is how the game interacts with the GPS feature on your phone and provides a real experience. Striking when the iron is hot. . When a craze sweeps your city, state, region, country or even the world, we need to take a step back and quickly think about how we can relate our business. Yes, I said Pokemon.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Interactive] The Ultimate Guide to Getting a Job After You Graduate
    How (if at all) do they interact with their boss? It's important to treat every interaction with the company and its hiring team with the highest degree of professionalism and consideration. Treat everyone you interact with at the company as though they are your interviewer. We want to help. Don’t try to boil the ocean. Listen.
  • KEO MARKETING  |  THURSDAY, JULY 16, 2015
    [Interactive] Why You Must Know Your Social Media Followers
    Plus, content that prompts interaction is more likely to be seen by lots of people. Social media can be a vital part of an effective B2B marketing strategy. This venue offers a number of valuable potential benefits, including lead generation, brand awareness and audience engagement. Otherwise, you are just wasting your time.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Interactive] A Small Biz Guide to Digital Marketing Acronyms
    CRM: Customer Relationship Management is a business strategy or model for managing interaction and communication with leads or current customers. SM: Social Media is the interaction and connection with various people on online platforms. ” Say what? BL: Backlink is a link from another website to your business’ website.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Interactive] 10 Things to Double-Check Before You Begin Your Next Campaign Analysis
    When you run any marketing campaign, it is important to track how every single person is interacting with your marketing -- even if the interaction occurs outside of your website. I've made my fair share of analytics mistakes in the past. In fact, I even wrote an article about it so that you don't have to learn them the hard way too.
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 17, 2010
    [Interactive] Three Views On The Future Of The CMO
    Changes to the way marketing messages are perceived and consumed have forced the need for a deeper understanding of consumption habits and an open approach to interacting and communicating with your customers. Technology Transcendence For kids today, technology is omnipresent. It’s just there, in everything they do. Sign up.
  • CHIEFMARTECH  |  TUESDAY, JANUARY 12, 2016
    [Interactive] Announcing the 2016 Stackies to be awarded at MarTech
    Since I am a co-founder at ion interactive , we sadly aren’t eligible to win a Stackie. I’m excited to announce the second annual Stackies awards. Last year, we ran the inaugural Stackies as an experiment with two questions: How do marketers visualize their marketing technology stacks? It was a terrific success. Ready?
  • FATHOM  |  FRIDAY, MAY 16, 2014
    [Interactive] How Do You Measure the Success of Digital Marketing?
    What is the desired outcome of the visitor ’ s interaction?  Engagement – this measures people interacting with your brand.  Digital marketing certainly has changed from the early days of link building for organic SEO rankings and PPC strategies that ultimately depended on spend to get to 1 st position.  Well, sort of. Website visit?
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Interactive] You’re doing a terrible job with search and social
    And, now that form is no longer too expensive for the common man, Google’s beginning to insist that you spend some time getting off your laurels and do a better job of revising that old school textbook that’s decades outdated and come up with something much more compelling: color photos, a nice cover, maybe digital and interactive!
  • LEAD LIAISON  |  TUESDAY, NOVEMBER 24, 2015
    [Interactive] Why Your Website Needs to Be More Engaging to Convert
    Today, your prospects expect your brand to express interest in them by extending ongoing interaction, both via social media as well as your website. Did you know that you only have about 15 seconds to get the attention of your website visitors? Further data from Chartbeat shows that most people do not read web content the way we think.
  • SNAPAPP  |  FRIDAY, MARCH 11, 2016
    [Interactive] 5 Reasons Why Calculators Are A Valuable Piece of Your Marketing Pi
    But they don’t have to: in addition to the questions informing the calculation, you can ask questions that help you qualify the lead or engage the person to interact with the content. Monday is Pi Day! No, not the dessert. Therefore, it may come as little surprise that my favorite SnapApp content type is a calculator ! Stay tuned!
  • SNAPAPP  |  THURSDAY, JULY 14, 2016
    [Interactive] Do-It-Yourself Design: Picking Fonts and Colors
    Once the fonts that are applied to titles and paragraphs are figured out, it’s best to decide on a font for other elements on the page that are used with interactions. Buttons, for example, should have a distinct font style that is easy to read when people interact with it. What creates this design obstacle? Let’s begin with fonts.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Interactive] Unique Ways to Build Your Email List
    Email signature – Think about how many emails you send on a daily basis, and how many different people you interact with in those emails. Many of you may already be growing your email lists through sign up forms on your website, or printed sign up sheets near your register. So far, so good. Don’t know how to create one?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, MAY 5, 2014
    [Interactive] Winning With Insight: Harnessing the Power of Ideas in Selling
    We call this interaction insight. When sellers practice interaction insight (described earlier), the buyers really feel the collaboration. What does it take to capture the attention of today''s crazy-busy, well educated prospects? They certainly don''t want to take time learning about your products/services. hope you enjoy it. billion.
  • HUBSPOT  |  TUESDAY, OCTOBER 1, 2013
    [Interactive] Social Media Managers Must Work Around Lousy Business Models
    Kudos to the airline''s social media team for doing its best to respond and interact with customers. By monitoring customer interactions on Twitter, you can spot people trying to figure out how to use your product or service.". Raise your hand if you''ve ever been screwed over by an airline. Yeah, me too -- multiple times. No response.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 30, 2013
    [Interactive] 2013 Year in Review: Top 6 focus areas for B2B marketers this year
    Grant Grigorian (@GrantG9) November 4, 2013. “We all feel that we have a golden gut to some extent, especially when we’re interacting directly with customers.” – Daniel Burstein, Director of Editorial Content, MECLABS. In 2012, the top focus for B2B marketers was understanding and leveraging social media. Topic #1. Topic #2. Topic #3. link].
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 19, 2013
    [Interactive] Sales Prospecting Perspectives Weekly Recap – Week of July 19, 2013
    The phone has become antiquated; instead, webinars and meetings will become more visually interactive. It’s Friday, Friday, gotta pass some leads on Friday! Welcome back to our Weekly Recap. Here at AG, we’re excited for the weekend, just like Rebecca Black , so we can rejuvenate before coming back on Monday. Now, on to the weekly recap.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 14, 2012
    [Interactive] Everything You Wanted to Know About Visual Content But Were Afraid to Ask
    For instance, we know that Marketo’s marketing practitioner buyer persona interacts with and enjoys visual content such as memes, comics, and other imagery when we post on Facebook and Twitter. Can you embed interactive infographics on a website like typical infographic? A.  And we have been very pleased with the results.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 5, 2016
    [Interactive] Report: B2B Social Media Engagement in 17 Industries
    This is calculated as the the average number of interactions per post per 1,000 followers. There are so many reports, studies, surveys and statistics put out by companies as content to attract prospects that marketers start to question both the quality and the validity of the results. But sometimes I get surprised. Instagram: 22.53. Biotech.
  • SNAPAPP  |  THURSDAY, APRIL 2, 2015
    [Interactive] Convince and Convert: Why Calculators Are a Demand Gen Marketer’s Best Friend
    At the most basic level, this type of interactive content will take a set of inputs, run a formula, and generate a quantitative output that is meaningful to your audience. Interactive content such as calculators has been proven to be more engaging than static content. Give the people what they need. Education is compelling to buyers.
  • SYNECORE  |  MONDAY, JUNE 10, 2013
    [Interactive] Amazon is Killing it with Millennials (and Advertisers)
    Based on an August 2012 survey by Harris Interactive for The Search Agency , millennial US Internet users were much more likely than older respondents to click on search engine ads — 30% vs. 18%. Does Amazon have the winning formula when it comes to connecting with millennials? Amazon is “Most Liked”. Looks like Amazon’s the cool kid.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Interactive] 10 LinkedIn Groups Every Entrepreneur Should Follow
    Intended for interactive advertising and marketing professionals who are actively engaged in social media and community-oriented websites around the world.” There are at least three problems with this list. First, “entrepreneurship” is an extremely broad subject. Second, opinions are ubiquitous. Third, LinkedIn groups aren’t exactly scarce.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 30, 2011
    [Interactive] A Secret No More: Eloqua on Salesforce’s Acquisition of Radian6
    billion profiles for our clients – profiles that include not only who the prospects are, but also actionable details on all-important interactions with the organization.  Interactions like Web visits, downloads, event attendance, etc.  by Joe Payne | Tweet this. My iPhone blew up this morning.  Surprise? Share email. Facebook. Reddit.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JULY 22, 2012
    [Interactive] Lead Optimization: 10 audience questions answered
    You position the follow-up call, or human touch, based on how people are interacting with your content. Tweet A couple of weeks ago, I presented the webinar, “ Optimizing the Lead: A data-driven optimization process that goes beyond lead capture.” We work with our Research Partners to achieve just that. ” What is a persona?
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 26, 2013
    [Interactive] 5 Creative Ways Cloud Software Companies Can Market Throughout The Customer Lifecycle
    Consider every transaction an opportunity for interaction. 2. Author: Celia Brown Cloud technology has revolutionized the way we develop, deploy, and buy software. Marketers who are willing to step up their game will embrace Cloud and engage in strategies like those below to transform the customer experience. 1. Lifecycle Marketing
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 30, 2013
    [Interactive] Feeding the Content Beast is the Least of Your Problems
    On the other hand, knowing that someone engaged with your content through peer-to-peer sharing on social channels or commenting–and who they are–is a signal of real intent: they were interested enough in your product or solution to take the time to read and interact with your content. You have to be where they are.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 5, 2013
    [Interactive] Contagious Content: Facebook Posts That Get Shared Like Crazy
    So what do fans do when they interact with a post on Facebook? by Dayna Rothman I am excited to introduce today’s guest blogger Brian Carter. Who Cares About Shares? With the exponential growth of Facebook, there’s been an almost sickening amount of talk about likes and likeabilty. was viewed by four times as many people as it had fans.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 29, 2014
    [Interactive] I’ll Always Have Paris: My Virtual Vacation with CobbleStay Vacation Rentals
    As a marketer, I appreciate every interaction I get to have with clients and customers. That’s because unlike my colleagues on the sales team, I don’t often get the opportunity to meet with them and hear what they have to say. Drew isn’t just the CEO – he’s also in charge of sales and marketing teams for the agency. Tomorrow,” I said.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 9, 2012
    [Interactive] 4 Pervasive Myths About Brand Journalism
    by Jesse Noyes | Tweet this Some deem it a revolutionary movement in business. Others call it marketing under another name. So what is brand journalism? Often bandied about brand journalism has garnered a lot of attention , but not much clarity. The problem is the philosophy behind it came before the practice. Brand Journalism is Just PR.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 11, 2012
    [Interactive] The Pledge Twitter Needs to Make to Users
    As targeting and relevance improve, both the value of interaction and the interaction rate will increase, improving Twitter’s revenue potential while improving the experience for users. 3. You cannot please everyone all the time. sustainable business structure for Twitter that allows them to continue to exist.
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 17, 2012
    [Interactive] Five Things to Consider for a Smart B2B Marketing Budget
    In the recent past, when a customer was researching a purchase, they had to interact with a salesperson fairly early in the buying process to get product information. Artillery B2B Marketing Blog > The Forward Observer. At that point, the salesperson could exert a lot of influence as they pulled the prospective buyer down the sales funnel.
  • MANHATTAN MARKETING MAVEN  |  SUNDAY, SEPTEMBER 9, 2012
    [Interactive] 5 Social TV Strategies
    Addressable TV spots will zero-in on most likely prospects and offer on-screen interactivity.   Plan Interactions. Use off-line events, promotions and appearances or even check-ins as content and as interactive springboards for social media. TV is inherently social. The hype surrounding social TV. It’s all Social TV.
  • THE ROI GUY  |  THURSDAY, NOVEMBER 17, 2011
    [Interactive] Integrate Value Marketing & Selling with CRM & Marketing Automation
    To empower this integration, Alinean announces the availability of a new version of the XcelLive platform (v5.3), adding Interactive Content Connectors (ICCs) to provide streamlined data exchange between Alinean sales & marketing tools and external applications, especially marketing automation & CRM systems.
  • CONTENTLY  |  TUESDAY, MAY 17, 2016
    [Interactive] Why Facebook’s Trending Topics Scandal Conceals a Bigger Problem
    The News Feed, the nervous system that makes Facebook tick, is really what’s affecting the way people interact with each other and the news. Mark Zuckerberg has made it known he doesn’t like Donald Trump. But on Wednesday, he’s going to have to bend down and kiss the Republican ring. News complicates that requirement.
  • BIZNOLOGY  |  THURSDAY, JANUARY 22, 2015
    [Interactive] 3 simple tips to build good local links
    There are plenty of opportunities present within your day-to-day business interactions. Links from other websites are essential for search optimization and improving your website’s search visibility. Some tips for building worthwhile local links: Leverage local associations. Offer honest testimonials. Create local discounts. Conclusion.
  • HUBSPOT  |  SUNDAY, JUNE 2, 2013
    [Interactive] BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week
    Even if you aren''t the one providing the live content, you can embed or share those posts to better interact with your audience. Marketers could also use the data to make more intelligent decisions about how and when to target Twitter users with Promoted Tweets based on how they interact with TV programming. Yahoo!
  • MARKETRI  |  THURSDAY, NOVEMBER 1, 2012
    [Interactive] Intro to Behance: New Marketing Tool for A/E/C Firms
    Visitors to Behance have the ability to interact with projects in a number of ways. A college professor once told me on the first day of class: “Whatever work you do, be absolutely proud to put your name on it.” Unfortunately, some firms often struggle to share their work with the world, and ultimately their target prospects.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 3, 2015
    [Interactive] Tips & Tricks to Leverage the Powerful Combination of Print and Digital
    They serve as an essential leave-behind, so use them as an opportunity to promote social interaction. Author: Amy Guarino “The reports of my death are greatly exaggerated,” said author Mark Twain. As the world shifts to become more and more digital, print is often reported to be dead. annually worldwide. The possibilities are endless.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 2, 2015
    [Interactive] Brand Strength and the Halo Effect in Marketing
    When we develop a favorable impression of a firm when interacting with one partner at a firm we tend to view the whole firm in a favorable light. If you are interested in increasing the brand strength of your firm there is someone you need to meet. His name is Edward Thorndike. The Halo Effect. So what exactly is brand strength? Branding
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 1, 2011
    [Interactive] 3 Lead Management Questions Sales will Ask Marketing
    But it will never completely replace the need for attention to detail from everyone who interacts with a prospect or customer. If so, the days of “the leads suck” conversation is in the past. Now you’re onto “the leads still suck, but please give us more” conversation. Even a great lead management process will be questioned. know mine has.
  • HUBSPOT  |  TUESDAY, FEBRUARY 4, 2014
    [Interactive] The Uneasy Speaker's Guide to Confident Public Speaking
    You’ve prepared, listened, greeted, and interacted … all in your own unique style. Public speaking has never come easily to me. recall a middle school assignment in which I attempted to demonstrate how to lace Adidas in Run-DMC style. These tips didn''t come from a textbook or public speaking class. Think you''re done preparing?
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 14, 2011
    [Interactive] 5 B2B Benefits of Facebook Page Changes
    Interact on Facebook as Page. Facebook has changed the look of their Business Pages, to make them more in line with the recent changes to personal profiles, but they have added functionality that will make Page admins for B2B companies cheer. Publicly Identify Page Admin. Post on Page as Person or Page. Display Featured Favorite Pages.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 6, 2015
    [Interactive] Sales Culture 101: How “More Cowbell” Shapes Strong Salespeople
    This is especially important for inside sales teams where their interactions with potential customers are purely over the phone and are thus missing the usual non-verbal cues that account for as much as 90% of a conversation according to several studies. promise you, however, that it’s important to our entire company, so let me explain why.
  • ANNUITAS  |  THURSDAY, JANUARY 28, 2016
    [Interactive] Heads Up Sales…Change Is Coming
    As buyers consume more content, become more sophisticated and continue to wait longer to interact with vendors, sales reps need to be able to participate in the conversation early on without “selling” to their buyers. Demand generation is a marketing AND sales activity, sales doesn’t work in a silo. Accept the Reality.
  • SALES ENGINE  |  THURSDAY, FEBRUARY 11, 2016
    [Interactive] What can the losing football coach teach us about making your sales quota?
    These facts cited above speak to the fundamental changes in the customer and prospect buying process—prospects are avoiding the interaction with your professional selling team until the very end of their buying process. Sales Plans are unattainable! The sales team is not making quota! Is it the VP of Sales? It used to be. We too must adjust.
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, MAY 2, 2014
    [Interactive] Retailers Double Down on Mobile
      By understanding how consumers use devices both in terms of the mechanics (who, what and where) and their sensibilities (openness to being interrupted or interacted with) brands can optimize sales by aligning with consumers’ workflow and life style patterns. The biggest issue is what to invest in mobile marketing. 
  • HUBSPOT  |  MONDAY, SEPTEMBER 30, 2013
    [Interactive] 8 Ways to Engage Alumni With Google Hangouts
    Ideally, alumni could visit campus regularly and interact with their alumni relations office in person. They’ll be impressed and will appreciate the face-to-face interaction. Alumni relations pros are constantly on a mission to build lifelong relationships with their alumni. Here are eight ways we recommend using Hangouts.
  • TOM PISELLO  |  THURSDAY, DECEMBER 9, 2010
    [Interactive] Winning the Social Media Popularity Contest
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Alinean Powers ROI Calculator for Interactive Inte. CIO Priorities for 2011 Indicate Continued Frugaln. Do White Papers Still Engage?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 3, 2015
    [Interactive] Marketing Mathematics: Why You Need to Invest in Website Engagement
    Marketers see their website as a main point of interaction between prospects and content, but they are often unsure how to strategically invest their resources. The understanding of the role and importance content has in creating demand and educating buyers has also increased the marketers’ understanding of the web channel. The Problem.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 6, 2012
    [Interactive] How to Use Video as Part of Your Social Media Marketing Strategy
    You need to interact and not just post. When it comes to social media, the power of online video is undeniable. Video creates a personal connection in a way text can’t. Many marketers disregard YouTube as a mere extension of the show America’s Funniest Home Videos. There are many video sharing sites out there. They received 5.9 Video
  • HUBSPOT  |  THURSDAY, JUNE 12, 2014
    [Interactive] You're Going to Waste 31 Hours in Meetings This Month
    For instance, 67% of people from a Clarizen/Harris Interactive survey report they''re spending up to four hours a week getting ready for their next status update meeting. Cue the collective groan. According to Atlassian , 31 hours are spent in unproductive meetings, and most employees are attending 62 meetings a month. Source: NYTimes ).
  • HALEY MARKETING  |  MONDAY, JUNE 20, 2016
    [Interactive] Why Small Firms Fear Social (but Shouldn’t!)
    From this point, the time requirement for individual team members only needs to be a short period of time each day or week to interact with a share the content from your company pages. Social media doesn’t need to be scary. Social media is only for millennials. False! Social media is for everyone. Webinar: Social is a Science.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 3, 2015
    [Interactive] The New Brand Building in the Era of Engagement
    Technology augments who we are as marketers—where our core love of storytelling is enhanced by the ability to make the interaction last longer than a single point in time. Author: Sanjay Dholakia At our core, marketers are storytellers. We love to tell stories that evoke emotion and pull at heartstrings. Storytelling Is Timeless.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Interactive] How to Annotate a YouTube Video [Quick Tip]
    Because little annotations that prompt viewers to "Subscribe" or "Follow us" or "Click here to learn more" encourage them to actually engage and interact with your content -- and maybe even head back to your website. Ever wondered how to make those clickable buttons that show up on some YouTube videos? Let''s go through the steps together.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 30, 2011
    [Interactive] The Biggest Challenge in Content Marketing
    Chapman ( @cc_chapman ) predicts companies will become better at this when he begs to see “ more brands interacting in real time with their customers.&#. In these posts, Michele Linn  ( @michelelinn ) has done a great job pulling together some of the greatest minds in Content Marketing and getting their thoughts down in one place.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 29, 2013
    [Interactive] Find the Perfect Social Media Network(s) for Your Biz
    Facebook , for all of their attempts to be business friendly, is still seen by most of their users as the place where they interact with friends and family on a more personal level. Remember, though, don’t just set it and forget it, interact with your followers. Breathe. Have you found success on one network that surprised you?
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 30, 2016
    [Interactive] Is Your SEO Actually Working? 3 Ways to Find Out
    You just need to decide whether you want to create a goal based on which pages the user views, how long the user stays on a page, how a user interacts with your site, or how many pages a user views per session. The team members in the trenches are monitoring rankings, bounce rates, engagement, etc., Keyword Ranking Are Helpful, Sometimes.
  • CONTENT STANDARD  |  THURSDAY, JUNE 16, 2016
    [Interactive] How B2B Marketing Teams Can Take Advantage of Experiential Marketing
    As with any marketing and sales mix, your experiential efforts should be aimed at lead generation and supporting your brand—or more specifically, making and leaving a lasting impression with everyone you interact with. Over the past few years, the US has debated whether or not corporations should be considered “people.”
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 16, 2011
    [Interactive] Can CRM Add-Ons Replace Marketing Automation?
    separate systems can use database designs optimized to process the entire database at once, instead of the one-record-at-a-time transactional processing needed for sales and service interactions. It’s a view I discuss sparingly in public, since so many of my friends in the marketing automation industry have a vested interest to the contrary.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 23, 2015
    [Interactive] 6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know
    Make it interactive if you can. Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. From social, to search, to big data, the opportunities for marketers today are endless. So how do you keep up with the times? Mobile Video Advertising. Add a strong call-to-action.
  • HUBSPOT  |  MONDAY, OCTOBER 3, 2011
    [Interactive] Facebook Launches Public-Facing Buzz Metric and Enhanced Ad Feature
    Because a more engaging page with more likes, comments, and interaction will mean a better 'People Talking About This' score, marketers must focus on creating a page that generates more engagement and interaction. And the Facebook announcements just keep on coming. New Metrics in Facebook Insights. Facebook's Expanded Premium Ad Unit.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 27, 2012
    [Interactive] Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective
    Must Attend Marketing Events in 2013 – An Interactive Infographic – One of our most popular infographics from 2011 gets an update and an upgrade! It’s your one-stop shop for the biggest and best marketing events in 2013 and now it’s interactive! by Jason Miller 2012 has been a fantastic year for marketers.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 13, 2012
    [Interactive] The 8 Step Guide to Making your First Local Event a Massive Success
    To Interact with Customers and Prospects. We also know that if we can run our own event, we can meet the second goal i.e. interact with customers and prospects, a lot more cost effectively and captivate their attention for a longer period of time. by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks.
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Interactive] What Is Bounce Rate (and How Can I Fix Mine)?
    It doesn''t tell you how someone interacted with your page. If you''ve ever poked around in your website''s analytics, there''s one metric that looks really confusing when you first stumble upon it: bounce rate. A lot questions pop into your head. Is it good or bad to be close to 100%? Is it just one of those fluffy metrics I should ignore?
  • B2B MEMES  |  TUESDAY, APRIL 12, 2011
    [Interactive] Webcasts Grow Up
    In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. haven’t seen much improvement in the intervening 18 months—until today. If I were still an On24 customer (I last worked with them three years ago) I would be very excited about this new platform.
  • SAZBEAN  |  FRIDAY, JANUARY 7, 2011
    [Interactive] Using Social Media to Tell Your Story
    They can interact and engage your company almost as if they were in your office. Anyone who is interacted with your company tells others about that experience. People find stories compelling. Storytelling has been part of human society and culture for thousands of years. Even larger small businesses still have a personal touch.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 5, 2016
    [Interactive] 3 Big Reasons Content Marketers Must Attend B2B Events in 2016
    That keynote set the tone for a successful day filled with lots of interaction and great feedback. My alarm rings. It’s 6:30 a.m. Breakfast is the usual bowl of fruit. scan my social apps to make sure I didn’t miss anything while I was sleeping and read theSkimm before cleaning up and putting on my outfit. And what is creativity?
  • SOCIAL MEDIA B2B  |  MONDAY, MARCH 28, 2011
    [Interactive] Even More B2B Social Media Tools You Haven’t Heard Of
    Analyze your Facebook page fans, interactions and content, benchmark your page against your competition and track and compare Places check-ins. Give these a try and let us know what you think. 1. Timely. Timely is a Flowtown product that helps you schedule tweets for maximum impact. And Timely continues to learn as your followers grow.
  • MI6 MARKETING AGENCY  |  SATURDAY, MAY 14, 2016
    [Interactive] Mi6 Agency’s Top Charts for May 2016
    Today’s buyer will interact with you and your company across various channels, with various people and consume all types of content. This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Week of May 2nd. Also, one needs to define ROI.
  • HUBSPOT  |  TUESDAY, JULY 17, 2012
    [Interactive] An Introduction to 7 of the Most Popular Social Networks for Business
    By engaging like you naturally would with friends, your fans will respond and interact with you and your content in the way they feel most comfortable on that network -- colloquially. People expect different type of content on each social media network. But how do you even make that decision if you're new to the social media game? Yikes.
  • LEANDATA  |  MONDAY, DECEMBER 28, 2015
    [Interactive] The Language of Account-Based Marketing
    CRM Integration: When external systems work together with Salesforce or other CRMs to help businesses interact with customers and prospects. Touches: Interactions that your sales and marketing teams have with a prospective customer during a sales cycle. Red-hot trend. Mainstream strategy. Account: A company that you want to track.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 7, 2013
    [Interactive] Video Coaching and Production Services from Marketing Made Simple TV
    When being interviewed and interacting with him you feel at ease, comfortable and engaged. Buffer Let the host of Marketing Made Simple TV provide video coaching to help you create your own TV show. Marketing Made Simple TV is one hot show. But how can YOU do something similar in your company? But don’t just take my word for it.
  • SNAPAPP  |  WEDNESDAY, MARCH 26, 2014
    [Interactive] Monetizing Content and Driving Revenue – Blueprint for Success Series (Part 2)
    Utilizing Interactive Content To properly utilize interactive content, you first need to understand exactly what interactive content is. Interactive content, as we define it, delivers value through audience engagement in a nonintrusive and undemanding manner by providing easy to consume pieces of content. Content loadin
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