EB2BLEADS | WEDNESDAY, APRIL 6, 2011
[Interactive] Measuring Marketing Effectiveness Online
Twitter (again free) is also a recent marketing phenomena and the amount of retweets, klout and followers that your account gathers is a good indication of the level of your marketing interaction and influence. Are you measuring marketing effectiveness online for your digital marketing activities ? Article written by eb2bleads.
HUBSPOT | THURSDAY, FEBRUARY 17, 2011
[Interactive] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
There are a ton of highly targeted micro communities online that you can interact with super fans. Tamar wrote a great post about the 7 truths about social media where she states unless you figure out who would be interested in your project and then figure out how to interact with them in a meaningful way, you are destined for failure.
HUBSPOT | FRIDAY, DECEMBER 5, 2014
[Interactive] 12 Clever Ways to Use More Visuals on Social Media
The above images are interactive within this post because they''re embedded tweets. The folks at SlideShare have worked hard to make it easy to deploy and interact with SlideShare presentations via social media -- in most cases, to make this happen, all you have to do is add a link to the SlideShare presentation to your social media updates.
SYNECORE | FRIDAY, SEPTEMBER 27, 2013
[Interactive] Is Your Website Eco-Friendly?
Where content is concerned, it''s also important to consider the way third party plugins and interactive site features can affect your site size. 'Bike to work. Recycle. Take shorter showers. As individuals, we are constantly bombarded with messages like these that encourage us to “Go Green.” 830 millions tons of CO 2 annually. Sources: 1.
SAVVY B2B MARKETING | MONDAY, SEPTEMBER 19, 2011
[Interactive] Confronting the Trust Barrier
Fortunately, new tools enable you to powerfully stage and sequence your interactions without sacrificing the human touch. We're pleased to present this guest post by Britton Manasco, who specializes in helping companies establish thought leadership and enable their sales teams to engage more prospects and close more business. Why is that?
SAVVY B2B MARKETING | TUESDAY, MAY 24, 2011
[Interactive] Savvy Speaks: White Paper Writing Best Practices
Use an interactive design that allows readers to easily navigate to areas of interest. These days everyone has a white paper or an ebook they'd like you to download. What makes a white paper stand out from the crowd? The Savvy Sisters have some ideas. Jamie. It solves my problem. not your lead gen problem - but my problem. Blah-blah-blah.
SAVVY B2B MARKETING | TUESDAY, JULY 6, 2010
[Interactive] B2B Marketers: When NOT to Pursue a Case Study
Ideally someone in your company has paved the way for you to interact with the customer for the case study. If you're in charge of getting case studies published for your company, you likely feel the pressure to pump them out fast and furiously. Here are four instances when it's best to put a case-study opportunity on the back burner.
HUBSPOT | FRIDAY, MARCH 23, 2012
[Interactive] 17 Examples of Twitter Brand Page Backgrounds to Inspire You
Like Snapple, McDonald's uses its Twitter background to reflect its current marketing promotion, Dollar Menu University , an interactive game that it also promotes using its banner image and the pinned tweet at the top of its page.*. Although none of us really like to admit it, let's be honest: first impressions matter. Are you? 2) Spotify.
HUBSPOT | WEDNESDAY, AUGUST 28, 2013
[Interactive] Introducing #ebookchat: Join Tomorrow's SEO Q&A at 12 EST
You see, we have all these ebooks that spur questions for people, but it''s really hard to corral all that Q&A and discussion into one place that fosters real-time interaction. 'We''re trying a new thing here at HubSpot -- Digital Ebook Club. Enter the Digital Ebook Club! Why did we select this ebook? Here''s how it works. as well.
EMAGINE B2B BLOG | TUESDAY, APRIL 16, 2013
[Interactive] Calls to Action: The Importance of Soft or Complementary CTAs
Many times, however, your visitor isn’t ready to have that kind of interaction with your brand just yet. 'When we speak of a good landing page, we talk about its messaging, layout and offer. This offer is usually in the form of a call to action, with a form directly on your page. Why should you include soft CTAs on your pages?
HUBSPOT | TUESDAY, APRIL 29, 2014
[Interactive] Your Anti-Social CEO Is Hurting Your Brand [New Data]
Out of all the people within a company that should be most present where millions of customers, prospects, suppliers, shareholders, and employees interact, you would think the head honcho would be one of them. 'Everyone''s doing it. Tweeting. Following. Friending. It feels like the entire world and their grandmother is on social media. 89.3%.
HUBSPOT | THURSDAY, NOVEMBER 15, 2012
[Interactive] Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]
EdgeRank is Facebook's visibility algorithm based on users' interaction with your Facebook Page content. There's no doubt that we're moving toward a more visual marketing world. As users, we often prefer consuming visual content to reading blocks of text. The Impact of Photos on Generating Facebook Engagement. Pretty incredible, right?
HUBSPOT | WEDNESDAY, AUGUST 27, 2014
[Interactive] The Anatomy of an Optimized Blog Post [Infographic]
Blog posts are often the first interaction people will have with your company, but you don’t want it to be the last. 'Congrats! You''ve finally got buy-in to spend time blogging for your business, and your CMS is all set up. You even got a designer to make your blog layout to look fabulous ! But don''t click "publish" just yet!
MODERN B2B MARKETING | TUESDAY, MAY 3, 2011
[Interactive] Strategies for B2B Marketing in a Recession, Part 2
In the past, Sales was the face of a company; they were a potential buyer’s first interaction with the brand. According to Gartner, by 2020 customers will manage 85% of their relationship with an enterprise without interacting with a person. Can a recession create opportunity for smart marketers to grow and thrive? Conclusion.
WRITTENT | FRIDAY, DECEMBER 12, 2014
[Interactive] 5 Things You Need to Know About Copywriting
Be responsive to customer complaints, praise, requests and social media interactions. 'Image source. Trying to understand copywriting? Looking for that missing element that will make your copy sparkle, shine and convert? Copywriting isn’t something you can just do at the drop of a hat, but there are tricks you can learn to do it well. Ready?
VERTICAL RESPONSE | WEDNESDAY, MARCH 19, 2014
[Interactive] Three Emails You Should Send in March to Capitalize on the Madness
“It’s a good way for us to interact with both clients and non-clients,” says Paul Herman, founder of Herman & Company. 'According to the NCAA, 181 million viewers will tune into the three-week basketball bonanza known as March Madness. Send a March Madness promotional email. Invite customers to participate in a giveaway.
VERTICAL RESPONSE | TUESDAY, JUNE 17, 2014
[Interactive] 6 Easy Ways to Keep Track of Your Competitors
Get a sense of how they interact with customers. 'You don’t have to be James Bond or Jason Bourne to find out what your competitors are up to. Competitive analysis for small businesses also doesn’t have to take up a lot of time or money. Differentiating yourself from the competition is something every business wants to do.
HUBSPOT | TUESDAY, APRIL 22, 2014
[Interactive] The 7 Principles of Conversion Centered Design [SlideShare]
This is the ratio of interactive elements (links) on a page to the number of campaign conversion goals -- which is always one. 'In order to hit lofty lead and customer goals, marketers rely on creating well-optimized site pages, landing pages, and calls-to-action. The 7 Principles of Conversion Centered Design From KISSmetrics.
B2B IDEAS @ WORK | FRIDAY, APRIL 29, 2011
[Interactive] B2B Marketing Events Around The World - May 2011
May 19 , How to Acquire More Customers: The Killer Business Strategy Atlanta, GA: Ken Robbins, President & Founder of Response Mine Interactive will be speaking at May’s DMA Atlanta luncheon. The changing nature of our industry propels us to stay on top of the latest trends. Navy use social media. and mobile applications.
WORKFACE | TUESDAY, JANUARY 3, 2012
[Interactive] Web 4.0: The Era of Online Customer Engagement
If I want to buy a book, I can visit Amazon.com, compare prices, purchase, and have that book arrive at my doorstep without ever having to interact with a human being. In the prophetic words of Bob Dylan, “for the times they are a changin’” Right on Bob, right on! The one constant is change. Well, it’s not enough.
CMO ESSENTIALS | WEDNESDAY, JANUARY 14, 2015
[Interactive] What a Millennial Marketer Wants to See in a CMO
From marketing leaders who appeal to us with an honest disclosure about the challenges ahead in the hiring phase, to those who push us to improve – either directly through interactions or indirectly through clearly evident elements in programs or objectives –as employees, we are always willing to follow those who know how to make us better.
SYNECORE | FRIDAY, JANUARY 24, 2014
[Interactive] Listening for Content
Just because we live in an increasingly digital world doesn’t mean we can forget our listening skills when it comes to in-person interactions. 'Take a moment and observe what’s happening around the Internet. What do you see and hear? Blog posts, videos, webinars, GIFs abound. That sounds great, but how to do that? Listen to your customers.
SAVVY B2B MARKETING | TUESDAY, APRIL 2, 2013
[Interactive] Social Media and Financial Services: What's the Point?
That could be an active Facebook profile with hundreds of ‘fans’ interacting each day, or it could be a near-devoid Twitter account with just one or two tweets a month. It’s hard to underestimate the impact that social media has had on the world of business. In any case, it’s clear that social media is here to stay. Why Social?
SALES PROSPECTING PERSPECTIVES | THURSDAY, JUNE 14, 2012
[Interactive] Breaking Up With Your Desk Is Hard To Do
My director moves his business into a cube each Thursday to interact with the team and be there to observe and answer questions for the 8 hour work day. An Inside Sales manager wears a lot of hats. They run point on weekly sales calls, compile metrics, present on analytics, and facilitate communication between everyone. Use my calendar.
SAVVY B2B MARKETING | THURSDAY, OCTOBER 21, 2010
[Interactive] Say “Cheese” Please – Creating and Maintaining Your Online Identity
picture shows not only that you’re ‘real’ but also that you cared enough about where you were interacting to set up house a bit. One of my smart clients said something very smart to me the other day. But all of a sudden it’s just the opposite. You know who you are. Then go out onto the web and make some new friends.
SAVVY B2B MARKETING | FRIDAY, JULY 17, 2009
[Interactive] Savvy Week in Review - July 17
Interactive Profiling: Time to Hang Up Those Surveys Boys - by @BlakeHinckley Blake Hinckley continues to apply impressive brainpower to one of the most pressing problems facing today's B2B marketers: getting prospects to provide honest information about themselves. We've gathered a few of the ones that caught our attention. Enjoy!
SAVVY B2B MARKETING | FRIDAY, JULY 17, 2009
[Interactive] Savvy Week in Review - July 17
Interactive Profiling: Time to Hang Up Those Surveys Boys - by @BlakeHinckley Blake Hinckley continues to apply impressive brainpower to one of the most pressing problems facing today's B2B marketers: getting prospects to provide honest information about themselves. Popsicles for everyone! Hope you stay cool this hot summer weekend. Enjoy!
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, SEPTEMBER 19, 2010
[Interactive] Marketing observations from Europe
attended some fantastic art exhibitions during my trip and was completely blown away by the way Glasgow’s Kelvingrove Museum used interactive displays to make art come to life. Through interactive technology we have literally become part of the art installation. While nearly every hotel, restaurant and pub in the U.S. airlines.
B2BMARKETINGSMARTS | THURSDAY, OCTOBER 21, 2010
[Interactive] Four ways to keep your B2B marketing Web site from turning away customers.
Do visitors enjoy the experience of interacting with your site? Do visitors enjoy the experience of interacting with your site? Recently, the eMarketer Daily Newsletter offered a powerful white paper, “ Don’t Let Your Website Turn Away Customers , written by iPerceptions , a Web analytics company. love the title.
HUBSPOT | THURSDAY, JUNE 9, 2011
[Interactive] Everything a Marketer Should Know About QR Codes
Retailers, don’t you wish there was a way to interact with customers on the go? QR Codes Make Real Life Interactive Like the Web. Barcodes, QR codes, readers, 2D barcodes (have you ever seen a 3D barcode?). Opinions ranged from “who would waste their time using those?!” ” What the Heck is a QR Code? Genius!
FATHOM | TUESDAY, OCTOBER 8, 2013
[Interactive] The Hidden Elements of Effective Lead-Scoring: Profitability, Movement, and Velocity
note: This post is the 4th in a series of guest-post exchanges between Fathom and Right On Interactive , a marketing automation company that emphasizes lifecycle marketing "that helps organizations win, keep and grow business." Troy Burk is Right On Interactive''s CEO and founder.]. Look at the 20%, what do they have in common?
MARKETING ACTION | FRIDAY, MAY 10, 2013
[Interactive] Five Ways CRM + Marketing Automation = Sales
From a sales perspective, a marketing automation system with a decent integration directly into the CRM provides: A window into the online interactions the salesperson’s prospects have had with the company (their Web visit history, their download history, their emails opened, clicked history). Insight. Productivity. Drive lead management.
CMO ESSENTIALS | WEDNESDAY, DECEMBER 10, 2014
[Interactive] Grab the Low-Hanging Fruit: How Best-in-Class Companies Leverage a 360-Degree Customer View
” The globalization of contemporary commercial relationships, by itself, creates a whole host of linguistic, currency, and tax complications for business interactions that cross even one international border. Learning from the Best-in-Class: Getting Customer Data under Control and Fully Leveraged. Read the full report here.
HUBSPOT | FRIDAY, JANUARY 20, 2012
[Interactive] How Customer-Centric Analytics Will Change the Future of Marketing
When you take this person-centric approach, you can go back in time and look at every interaction that an individual person took. We have no qualms about beating the following concept into the ground, which is why you've likely heard us say it before: Analytics are critically important to inbound marketing success. canonical identity.
BIZNOLOGY | FRIDAY, APRIL 4, 2014
[Interactive] Content marketing as a stellar customer service tool
Good content can be the difference between the customer who buys your product once and the customer that follows your blog, interacts with your brand on social media , and purchases your products over and over again. Wrong, butter is good with everything!). Let’s unpack these points and see how content marketing can help customer service.
CONTENT MARKETING FOR BI | TUESDAY, JULY 13, 2010
[Interactive] SAP Sets the Bar for BI CSR
SAP’s 2009 report takes sustainability reporting to a whole new level by including video clips, interactive metrics in dashboards, and allowing readers to leave comments and feedback. SAP just released their 2009 Sustainability Report and I must say I am impressed. They have really raised the bar for corporate sustainability reporting (CSR).
SOCIAL MEDIA B2B | MONDAY, FEBRUARY 14, 2011
[Interactive] 5 B2B Benefits of Facebook Page Changes
Interact on Facebook as Page. Facebook has changed the look of their Business Pages, to make them more in line with the recent changes to personal profiles, but they have added functionality that will make Page admins for B2B companies cheer. Publicly Identify Page Admin. Post on Page as Person or Page. Display Featured Favorite Pages.
HUBSPOT | MONDAY, JUNE 4, 2012
[Interactive] How to Cultivate a Company-Wide Social Media Culture
Remember, your customers will be taking to social media to air their grievances whether you're there or not; make it easy for people at your company to interact with them via social channels! But interacting with customers on social media doesn't need to end with your customer service team -- anyone can get in on the game. Yours.
E-QUIP | TUESDAY, APRIL 29, 2014
[Interactive] Hiring the Right Rainmaker
Some rainmakers find it frustrating to try to get their colleagues involved in sales, so they tend to minimize the interaction. 'As the economy continues its slow recovery, many A/E firms are thinking of hiring someone to help them generate more sales. It''s an option worth considering, but one that is not without risk. Business Development
ANNUITAS | TUESDAY, AUGUST 30, 2011
[Interactive] Four Things to Consider Before You Buy Marketing Automation
They will spend significant time reviewing the process, analyzing metrics, monitoring technology use, and interacting and communicating with the various stakeholders. Well, we’re in the dog days of August. However, for many B2B marketers, 2012 planning is right around the corner and usually starts right after Labor Day.
ENGAGE | WEDNESDAY, NOVEMBER 14, 2012
[Interactive] What the LPGA’s Media Guru Can Teach Us About Social Media
Instead, they need to interact with people and talk to people about what they’re doing or what they stand for. Kraig Kann doesn’t care about your handicap. On the golf course, anyway. And now that media is in the hands of the masses (thanks to social media) there’s a lot we can all learn from Kann’s teachings. Always anticipate. See rule 1).
VOICE-BASED MARKETING | THURSDAY, OCTOBER 17, 2013
[Interactive] Marketing and Sales Should Work Together to Define How Leads Get Scored and Routed
They can automatically score leads based on contact information, what is being downloaded, the lead’s past interaction with your website, how they answer your qualifying questions, and more. 'How do you measure the success of your lead generation campaigns? Define What Leads Qualify to Go to Sales. Does a lead’s past activity count?
VOICE-BASED MARKETING | TUESDAY, SEPTEMBER 24, 2013
[Interactive] How to Generate Leads and Engagement through B2B Social Media with Tips for Google+ and LinkedIn
The new analytics tools on LinkedIn can help you gain a better understanding of what posts are successful at generating clicks and interactions. LinkedIn analytics will show you how many impressions, clicks, interactions, and followers were driven by each of your posts. You don’t necessarily have to use content. Google+. Geotagging.
HUBSPOT | FRIDAY, OCTOBER 31, 2014
[Interactive] How to Earn an Ivy league Degree by Wasting Time on the Internet
Students are required to stare at the screen for three hours, only interacting with chat rooms, bots, social media, and listservs," reads the course description from UPenn''s website. 'This professor sure knows how to write a provocative title. Ivy League degrees seem totally worth it.". Steph Driver (@StephaliciousD) October 29, 2014.
HUBSPOT | WEDNESDAY, OCTOBER 10, 2012
[Interactive] Facebook Tests Pinterest-Style Feature Called 'Collections'
While only the 7 participating retailers can create a Collections post, 100% of Facebook users are able to interact with the posts. Watch out, Pinterest. Facebook may be dishing out a little bit of competition. Sounds a little bit like Pinterest, now doesn't it? In the very least, it's a noteworthy little blow. How Collections Work.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JUNE 20, 2011
[Interactive] Blogging like a Big Baby
recently attended an interesting seminar about integrating interactive technology into the classroom and a speaker made the point that to be successful, they had to do their best to view the classroom from the perspective of a child. Sometimes knowing nothing about what you’re doing can be the best competitive strategy.
BIZNOLOGY | THURSDAY, JANUARY 8, 2015
[Interactive] Internal Social Business for Leaders series: 2. Get settled
The party analogy works here: there’s a certain etiquette that takes time to absorb, so observing the nature of the conversations and the dynamics of the interactions goes a long way in feeling comfortable with being there. 'This is the second post on the Internal Social Business for Leaders series. Browse: Start with the home page.
MODERN B2B MARKETING | FRIDAY, JULY 22, 2011
[Interactive] What’s the Fuss with Google+?
This video chat attribute will allow up to 10 people to interact with each other. The business application for Hangouts is that teams can use it to interact or present information to each other quickly and efficiently. by Carol Fox Internet giant has developed a new social media option. But Google+ has a lot more to offer , too.
HUBSPOT | MONDAY, AUGUST 8, 2011
[Interactive] 4 Steps to Increase Shopping Cart Conversions
Among all the interactions an ecommerce customer has with your site, the checkout process is arguably the one over which you have the most control. Use analytics and customer interviews to identify the pages and interactions that most often lead to conversion. Step 1: Identify Key Shopping Milestones. Step 4: Reward Repeat Customers.
VOICE-BASED MARKETING | FRIDAY, JUNE 27, 2014
[Interactive] Future Trends in Content Marketing
Furthermore, measurement of marketing activities should be thorough and capture leads and interactions on all channels before integrating the information and analyzing conversion rates and ROI. To do so, marketers are measuring their activity and interactions more frequently across multiple channels. Blurring of Offline and Online.
WEBBIQUITY | TUESDAY, APRIL 3, 2012
[Interactive] 18 (of the) Best Web Analytics Guides of 2011
Bob never interacted with the webpage. Trevor Claiborne highlights some features of the new (as of late last spring) version of GA, including the ability to create an additional dashboard to focus on important metrics, set up an Event Goal to track interactions like downloads and video engagement, and graph and compare any two rows over time.
TRADESMEN INSIGHTS | TUESDAY, DECEMBER 2, 2014
[Interactive] Are You Still Pitching or Are You Starting a Conversation?
Humans, by nature, are social by design and want to interact with others. Interaction is a two-way street where both parties are part of the conversation. 'I’m still amazed by the number of folks who are still trying to sell me something instead of trying to solve my problem. Let’s face it none of us wants to be sold.
HUBSPOT | FRIDAY, JULY 29, 2011
[Interactive] Responding to Leads Within an Hour Generates 7x the Conversations
How you handle that interaction is also critically important. There was an interesting stat out of Harvard Business Review on the importance of timely responses when it comes to following up with online leads. The data originally came from a study of 2,241 U.S. firms led by a researcher at South Korea’s Sungkyunkwan University.
VERTICAL RESPONSE | FRIDAY, JUNE 20, 2014
[Interactive] A Definitive Guide to Using Facebook Insights for Your Business
Instead of solely looking at interactions with your own business page, Audience Insights looks at a swath of information about your followers and target audience, like demographics, lifestyles and interests. 'Facebook has multiple metrics and analytics to help you with your marketing efforts. Who has access? What data is available? People.
HUBSPOT | FRIDAY, SEPTEMBER 27, 2013
[Interactive] Feeling Awkward at a Networking Event? 3 Ways to Break the Ice
Unfortunately, that’s left some of the professional world feeling more comfortable interacting with people online than in person. 'Did you know that Garth Brooks sang a song about the importance of networking ? Well, pretty much. Our contacts help us get jobs, mentor us, and provide us with a sounding board for professional questions.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, DECEMBER 8, 2010
[Interactive] Case Study: Using a Scenario to Select Business Intelligence Software
These required a bit more research and some trade-offs, particularly regarding the Xcelsius-style ability to embed interactive charts within a Powerpoint slide. Summary: Testing products against a scenario is critical to making a sound selection. But the scenario has to reflect your own requirements. Define Requirements. How fun is that?)
B2B LEAD GENERATION BLOG | MONDAY, MAY 21, 2007
[Interactive] B2B Lead Generation Blog: 10 Lead Generation (Prospecting) Tips for Sales People
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! This is particularity true in small companies.
B2B LEAD GENERATION BLOG | WEDNESDAY, JUNE 13, 2007
[Interactive] B2B Lead Generation Blog: The Physics of Trigger Events for Lead Generation
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Trigger events matter for two key reasons.
MARKETING INTERACTIONS | SUNDAY, JUNE 6, 2010
[Interactive] Webinar Q&A: Content is Marketing Currency
The catch is transferring people’s attention from interacting with you personally to motivation for them to go online “building traffic” after the fact. On Wednesday, I answered a question that had been asked during the webinar about how to improve a content strategy you already have with the post Take Your Content Marketing Up Stream.
HINGE MARKETING | THURSDAY, AUGUST 21, 2014
[Interactive] How to Use SlideShare for B2B Lead Generation
Interaction and engagement. Collection of detailed analytics like performance metrics, user identities, and interaction details. 'Experiencing a plateau in leads? It might be seasonally related — or it might be time to think outside the box with where you are targeting B2B lead generation. Consider this. Tell a story. Embedding.
BUYEROLOGY | MONDAY, JUNE 14, 2010
[Interactive] The Redesign of Customer Experience in the Digital Age
While customer experience initiatives have been put into place several years ago, recent fast paced evolution in customer interaction suggest it may be time to rethink and redesign customer experiences. Image via Wikipedia. Orienteering has become the new rage of outdoor sports and hiking.
FEARLESS COMPETITOR | WEDNESDAY, MARCH 28, 2012
[Interactive] Are you a VP, Marketing, content leader or channel director? If so, this is for you.
It is a live, interactive video briefing. Mark your calendar for this LIVE special video briefing tomorrow, March 29th at 2:03pm ET. Practices to Create Content Like a Publisher. Looking to plan your week? suggest you put this video briefing on your calendar. Since Content is the Fuel of Revenue today, it’s a must-see event.
KOMARKETING ASSOCIATES | FRIDAY, JULY 5, 2013
[Interactive] 15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest
The page’s interaction rates (thumbs up and comments) show that their content resonates well with the target audience following their page. 'A recent study from Searchmetrics revealed that the growth rate of Google+ shares was approximately 18.5% per month, almost double that of Facebook (9.3%). Have a suggestion for one we missed?
HINGE MARKETING | TUESDAY, AUGUST 5, 2014
[Interactive] What to Know about LinkedIn Groups in Management Consulting, HR, Law and other Professional Services
Once you establish your network, the best way to engage and interact with them is through groups. If you respond to a particular comment, use the names of the people you are interacting with to address them directly. But do you know exactly how to proceed? Why LinkedIn over Other Platforms? Below are three steps to get started.
HUBSPOT | THURSDAY, SEPTEMBER 16, 2010
[Interactive] 4 Reasons Your Website Sucks
Taking these actions will go a very long way towards making sure your prospects stay on your site, interact with your company, and become customers! I know, you've been working really hard on your website. You've made sure that every pixel is perfect, every menu margin magnificent, and every title titanic. Ummmm. Connect with HubSpot
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 3, 2014
[Interactive] 3 Case Studies Profiled at Social Fresh West
Josh Martin, the director of digital and social media at Arby’s, relayed similar experiences about the power of listening to your customer through the real time interaction social media provides. 'Social Fresh West 2014, billed as the “secret weapon for social media success,” wrapped up in sunny San Diego last week.
VERTICAL RESPONSE | TUESDAY, JULY 29, 2014
[Interactive] 6 Tips to Creating an Ideal Landing Page
Also, if your video isn’t getting much interaction, change it with something more valuable. 'Having a well-designed landing page will go a long way when it comes to bringing in conversions. Follow these tips and best practices the create the ideal landing page for your business. Who is my audience? Where are they coming from?”
INBOUND SALES NETWORK | THURSDAY, AUGUST 25, 2011
[Interactive] The Tragic Feud between Sales and Marketing
Salespeople complain that marketers don’t understand customers, they set prices too high, and the materials they produce are off the mark and useless in an interaction with a real customer. In too many companies, Sales and Marketing feud like Romeo and Juliet ’s Capulets and the Montagues. B2B Buyers are Frustrated.
INTEGRATED B2B | FRIDAY, OCTOBER 19, 2012
[Interactive] B2B and the tourism industry: A strong digital strategy can make the difference
By targeting content to specific business sectors, increasing interactivity, making better use of storytelling and video—and making this content shareable—and adapting content to emerging markets and different cultures, digital B2B platforms can help improve the overall B2B strategy of the tourism industry. trillion globally in 2012. Vidal.
HUBSPOT | THURSDAY, FEBRUARY 23, 2012
[Interactive] How to Customize Your Social Updates for Facebook and Twitter
This means that Facebook takes into account the amount of interaction your followers have with your company -- how many people interact with you, and how often they do so -- and how recent your update was posted. Like every aspect of inbound marketing, social media is constantly evolving. 1) Length. Twitter: 140 Characters or Less.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, NOVEMBER 21, 2010
[Interactive] Twitter strategy smack-down with Mitch Joel
followed with my own post Bringing Down The Twitter Snobs because I really think he was missing one of the biggest values of Twitter — the opportunity to give everybody a chance to interact and create value. So I dusted off my Mitch Joel sexy glare (above) and took him on. Schaefer.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, FEBRUARY 28, 2010
[Interactive] New report suggests corporate blogging may be at saturation point
All 108 blogs were examined to determine the level of interactivity the blog allowed — 90% percent of the Fortune 500 blogs take comments, have RSS feeds and take subscriptions. Corporate blogging. That’s up just 6% from 2008 study. Rank on the Fortune 500 list seemed to influence the adoption of blogging by the F500. Twitter.
FATHOM | WEDNESDAY, OCTOBER 9, 2013
[Interactive] Fathom’s Brad Miller Presenting At Lifecycle Messaging Conference
If you’re not attending the conference, but want to know more about the customer life cycle and messaging strategies, check out some recent posts written by Fathom and Right On Interactive in a series of guest exchanges: Segmentation and Leads. 'A lot is said these days about appealing to the entire customer purchase process or life cycle.
HUBSPOT | FRIDAY, MAY 24, 2013
[Interactive] The Most Magical Moments From the Arrested Development Launch Campaign
This type of interactive content is exactly what the Arrested Development fans love. Theme 3: Interactive Experiences in the “Real World”. 'If you had to market a final season premiere of a TV cult classic that wouldn''t appear on television, how would you do it? With billboards, print ads, and primetime slots on TV? Probably not.
HUBSPOT | MONDAY, MAY 23, 2011
[Interactive] Neil Patel on Blogging, Bribing, Business
” Ask questions to spur comments and encourage interaction. Don’t mess with personal interaction. Neil Patel is the co-founder of Internet companies Crazy Egg , a visitor-tracking service, and KISSmetrics , a software company that helps track and improve conversion rates, cleans cookies and tracks revenue and people.
MANHATTAN MARKETING MAVEN | TUESDAY, NOVEMBER 16, 2010
[Interactive] The QR Code Quandry
Proponents argue that QR codes offer the real estate and interactivity that print, outdoor, wearable’s and other media lack. There seems to be a flurry of QR code use. Are they the next cool thing or are they useless? The mechanics of QR code use are rudimentary in the United States. Hardly anybody knows what they are. Coupons. Shelf talkers.
MANHATTAN MARKETING MAVEN | SATURDAY, OCTOBER 2, 2010
[Interactive] Online Couponing is UP 49%
Coming soon are more, easier to use mobile coupons and codes that will be distributed digitally and will eventually rely on electronic interactions between hand units and POS systems. If you think only little old ladies clip and use coupons; think again. million using 1.6 Other hot brands include IHOP, KFC, Subway and DQ. They don’t read.
WEBBIQUITY | TUESDAY, MARCH 8, 2011
[Interactive] Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
Details on five associations that can help online marketers keep current as well as possibly connect with future clients, including the Interactive Advertising Bureau (IAB), Business Marketing Association (BMA), and local interactive marketing association chapters. Enjoy! B2B Marketing Tips, Insights and Resources. Uncategorizable.
B2B MARKETING TRACTION | THURSDAY, MARCH 8, 2012
[Interactive] Do Your Website Visitors Feel Like They’re on Another Planet?
Once they’ve landed on your home page, is there a way for them to interact? Do visitors on your site feel like they’ve landed on another planet? Is there a smiling receptionist to great them, and perhaps a basket of fruit or flowers on display? In the article Caldicott talks about a brand’s likeability factor.
HUBSPOT | WEDNESDAY, SEPTEMBER 21, 2011
[Interactive] 25 Facebook Page Ideas You Haven't Tried Yet
Ask a celebrity, influencer, or company executive take over your Facebook page for an hour or a whole day to interact directly with community members and answer their questions. This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. For more ideas like these for Twitter and blogging, download the ebook here. ”).
HUBSPOT | TUESDAY, JULY 29, 2014
[Interactive] 7 Silly Hashtag Mistakes No One Should Make
People will not want to engage in the conversation if they see that you are just spamming and looking for quick returns rather than having meaningful interactions with them. Today, hashtags have become a cultural phenomenon -- they''re on almost every social network and used in everyday conversations. It doesn''t end well. Tweet This Stat ).
HUBSPOT | WEDNESDAY, APRIL 9, 2014
[Interactive] Twitter's New Profile Layout Is Here: What You Need to Know
Your most popular tweets -- those that are retweeted, favorited, and replied to the most -- will appear slightly larger on your profile page than the rest of your tweets, so others can easily identify and interact with your best content. What You Should Know About the New Twitter Profile Layout. Profile Picture. Additional Layout Changes.
HUBSPOT | WEDNESDAY, MARCH 9, 2011
[Interactive] Facebook Updates Insights with Real-Time Analytics
Businesses that use any of the Facebook Social Pugins (Example: Recommendation Plugin located in the right sidebar of this blog) will be able to see performance metrics such as "Like" button impressions, rate of comments and a breakdown of interaction by demographic information. Like" Button Analytics. Marketing Takeaway.
AD YOUR COMMENT HERE | TUESDAY, SEPTEMBER 6, 2011
[Interactive] Summary: Social Media Marketing Report 2011 [REPORT]
Facebook can give more than 140 characters and the interaction on FB tends to be more in depth than just a simple glance or retweet. Overall one third of marketers said that they had only used social media for a year in 2010, while this year that number has jumped to 50%. ages 20-29, spend most time). Twitter (84%). LinkedIn (71%).
FUNNEL FOCUS | WEDNESDAY, MAY 19, 2010
[Interactive] How the Human Touch Impacts Marketing Performance – 5 Questions for Brian Carroll
It’s the human touch of conversation that provides the certainty that a lead is sales ready and that comes from the many nuances gleaned from a personal interaction. You may have the best content in the world, but there are just some things that must be discovered through a human two-way conversation. How the decision process works.
MARKETING INTERACTIONS | SUNDAY, JULY 5, 2009
[Interactive] B2B Prospects in Funnels more than Pipelines
read somewhere (if anyone knows, tell me and I'll give credit) that—in the eyes of buyers—40% of the sale is dependent upon their interactions with salespeople. It should come as no surprise that your B2B marketing content and nurturing programs are being tapped to provide value farther across the buying process.
HUBSPOT | TUESDAY, FEBRUARY 25, 2014
[Interactive] 3 High-Impact Marketing Channels You’re Probably Overlooking
2) Your In-Person Interactions. Conversation is the heart of inbound marketing -- and conversations happen in our everyday interactions, at in-person events, and at conferences. '“If you build it, they will come.” ” Time and time again, marketers have rejected this statement as brand-building’s biggest fallacy.
FUNNEL FOCUS | WEDNESDAY, JUNE 23, 2010
[Interactive] Improve Lead Nurturing Process Execution with Decision Trees
We find that our customers who deploy marketing automation to execute a defined nurturing process are able to realize outstanding results including, higher qualified leads, increased sales interactions and shorter sales cycles. With a drag and drop interface, marketers can easily create navigable paths based on a lead’s activity and interest.
LEDGER BENNETT | THURSDAY, NOVEMBER 22, 2012
[Interactive] Inbound Content Marketing
'With customers being 57% through their buying cycle before interacting with the supplier, marketing is responsible for owning more and driving greater progression to sale than ever before. Naturally, this creates the requirement for an effective inbound strategy. Download A3 Infographic: Inbound Content Marketing. Thought Leadership.
SOCIAL MEDIA B2B | WEDNESDAY, JUNE 22, 2011
[Interactive] The Long Tail Story of B2B Social Media
Steps to Visualizing B2B Social Media Data Once B2B companies start creating social profiles and interacting with. B2B marketers who are new to social media frequently take a traditional approach to messaging and carefully craft every message as if it were the final version of a print brochure. Storytelling. It creates a connection. Network.
WINDMILL NETWORKING | TUESDAY, APRIL 24, 2012
[Interactive] Social Media’s Influence: Content is Key!
Based mainly on algorithms that compute the online interaction and engagement prompted by new influencers, this recent growth industry allows brands to identify the stakeholders that demonstrate the greatest impact on their audience. HOW A NOBODY CAN BECOME A SOMEBODY Social media’s tremendous power now rests in the hands of those using it.
SALES INTELLIGENCE VIEW | TUESDAY, DECEMBER 27, 2011
[Interactive] How are successful salespeople leveraging social media for selling? – Creating Value
Step 2: Be there Step 3: Contribute without intruding on the safe social environment people are interacting in. This is the final post in a study we created along with Focus.com to discuss the best practices to leverage social media for sales teams. Some of these experts are listed in our post on the 25 most influential sales leaders. Heinz).
HUBSPOT | MONDAY, NOVEMBER 5, 2012
[Interactive] 10 Clever Website Error Messages From Creative Companies
Source: How Interactive Design. Website up-time -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down. your website will totally still go down. Source: Apple II Bits.
MODERN B2B MARKETING | FRIDAY, OCTOBER 18, 2013
[Interactive] 5 Ways to Engage Readers Through Curated Content
Anything that gets people interacting in new ways is likely to drive deeper engagement, and repurposing content across multiple platforms allows you to get more mileage out of every idea. 'Author: Pawan Deshpande Creating fresh content is a vital part of any content marketing strategy, but you don’t always have to start from scratch.
WEBMARKETCENTRAL | TUESDAY, JANUARY 5, 2010
[Interactive] Six Ways to Produce Online Video on a Budget
Captivate offers greater options for interactivity, but also a significantly higher price tag. Online video is hot. Yeah, and people gamble in casinos, I know; what a profound observation of the blatantly obvious.) According to Compete.com , YouTube had nearly 86 million unique visitors and more than half a billion site visits last month.
LEADERSHIP | THURSDAY, JUNE 26, 2014
[Interactive] CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES
The true measure of customer experience is based on lifetime value (LTV) rather than the number of customer interactions. In fact, hints Becher, if every interaction as treated as the first and last one, each one will be great. Reigning world champions, Spain have had to bow out of the tournament already. 5 Simple Steps… .
VIDYARD | MONDAY, SEPTEMBER 30, 2013
[Interactive] 4 Storytelling Rules for Video Marketing
By now you’ve seen Chipotle’s “Scarecrow” video , which is a leap pad to promote the company’s interactive app game. This question begs another question: Who’s missing out on the content that you’re so carefully crafting and sharing to engage with your target audiences? Don’t be vain. It’s customer first! keep it contextual.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 23, 2011
[Interactive] Stop shoving social media down my throat
Of all the people I interact with on the social web, I would say I am most in-tune with Jay Baer. It’s time to step up and address one of the great myths pervading the social web — that an essential best practice is decentralizing social media marketing and pushing it down to employees at every level of the company.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JULY 18, 2010
[Interactive] Twitter time-savers: Tweet success in just 20 minutes a day
2) If you’re only spending 20 minutes a day, do it at different times of the day so you have the chance to interact with a broader range of people. “How much time should I spend on Twitter? is a question I get asked repeatedly. And last week one person upped the game by asking, “But what if I only have 20 minutes a day?.
WEBBIQUITY | WEDNESDAY, MAY 28, 2014
[Interactive] Two Database Marketing Principles to Increase Email Marketing ROI
When a prospect ends their automatic email interaction with you – they’ll often end up in the “bucket.” 'Guest post by Daniel Faggella. Building an email list is vital for online business success. But it takes time, money, and work. Principle 1: The Yellow Brick Road. Can you tailor your message to the phase of the funnel I’m in?