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  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 7, 2016
    [Interactive] Marketing attribution systems: a quick look at the options
    This question disqualified a few vendors that look only at online interactions. I’ve seen a lot of attribution vendors recently. If you're a regular reader here, you saw my reviews of Claritix ( last week ) and BrightFunnel ( in December). Last week caught up with Jeff Winsper of Black Ink , which I'll hopefully review before too long.
  • INFLUITIVE B2B  |  FRIDAY, JANUARY 15, 2016
    [Interactive] We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened
    The second email was sent as a follow-up to all prospects that interacted with the first email. What would you do if you only had 24 hours to create a complex B2B marketing campaign that involved your entire team? What ensued was nearly 48 hours of hard work that put us all to the test. Marketing team’s feelings: Optimistic.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 1, 2011
    [Interactive] 5 Ways to Increase Webinar Attendance
    One of the biggest differences between a live webinar and a recorded one, or other media like white papers, is the ability to actually interact with the expert. At Marketo we also invite webinar attendees to join our LinkedIn group where they can get access to webinar slides, plus interact with speakers and each other. Pacific.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 3, 2012
    [Interactive] What Were the Biggest B2B Marketing Disruptions of 2011?
    Also we all need to be on the lookout for how Google+ with interact and influence Google search in 2012. Voluminous Data – Ardath Albee, Marketing Interactions. by Jesse Noyes | Tweet this We’re already a through the first month of 2012. ” It was a crazy year, full of ups and down, and big changes. What would you add?
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 29, 2013
    [Interactive] 5 Facebook No-Nos That Turn off Your Customers
    Interact with anyone who reaches out to you. There was a time when businesses had two choices for advertising: a daily newspaper or a local television station. Those days are long gone.  As more small businesses join the Facebook bandwagon, Hancock has noticed some companies are repelling customers rather than attracting them.
  • CHIEFMARTECH  |  TUESDAY, DECEMBER 27, 2016
    [Interactive] 5 Disruptions to Marketing, Part 5: Artificial Intelligence
    If we consider the net “complexity” of a complex system to be a function of the number of independent agents interacting with each other, we have to recognize that all these AI-powered operators are effectively little independent agents. And it won’t just be interactions from multiple AI agents within our own company.
  • ACT-ON  |  MONDAY, MARCH 7, 2016
    [Interactive] The Ultimate Presenter Checklist for Running (Seemingly) Flawless Webinars
    You might also discover features that can complement your presentation such as downloads, interactive functionality, or a social media component. 5. If you’ve been asked to be a presenter for an upcoming webinar – congrats! Stick to a strict schedule. Here’s a quick example of a solid timeline: 2. Know that there will probably be hiccups.
  • THE ROI GUY  |  FRIDAY, APRIL 5, 2013
    [Interactive] How can you Be Provocative without being Arrogant?
    There are several good ways to accomplish this, but one of the best is to interact with your Prospect and deliver compelling insights via a Diagnostic Assessment tool. However, you need to find a way to do this consultatively, without being perceived as an arrogant know-it-all, or worse, as confrontational. have to say, time-out.
  • NUSPARK  |  SUNDAY, JULY 13, 2014
    [Interactive] Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
    By becoming a member (it’s free), you can create a profile and interact with influencers from across all industries, building contacts for you to  expore. •  Open Site Explorer -  [link]  -  Once you’ve established a potential opportunity, just type the domain name into the box on this site. Getting Started. Next Steps.
  • CEROS  |  THURSDAY, OCTOBER 13, 2016
    [Interactive] What Soviet Propaganda Can Teach Us About Creativity
    This post, What Soviet Propaganda Can Teach Us About Creativity , written by Andrew Littlefield , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. The post What Soviet Propaganda Can Teach Us About Creativity appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading!
  • ANNUITAS  |  THURSDAY, OCTOBER 16, 2014
    [Interactive] Marketing Automation: Combining Nurture with Education
    October 16, 2014 – RightOn Interactive. Marketing Automation: Combining Nurture with Education. What’s the best use for Marketing Automation? Attracting people that want to be attracted? Nurturing and education. News & Press
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 11, 2011
    [Interactive] The Five Surprising Impacts of Blog Comments
    This is not just a string of comments — {grow} is creating powerful human interactions. 2) Comments create economic value.  . This week I received the 10,000th comment on my blog. That’s a big deal! When I started blogging, I was disheartened by the unfulfilled expectation of blog comments. Reza L. Caring. Creating. Collaborating. 
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 20, 2015
    [Interactive] Keep Pace with Your Mobile Customers By Knowing Where to Go Next
    There is a very captive, highly engaged audience, almost addicted audience waiting to interact with you. I experienced a very frightening moment recently. plugged my smartphone into my computer to transfer files, perform updates, and to create a routine back up, when in a flash my phone completely failed to respond. billion. While they wait.
  • HUBSPOT  |  WEDNESDAY, APRIL 24, 2013
    [Interactive] 10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT]
    Given consumers have more options than ever for engaging with your brand, it’s important not to focus on any single method of interaction but to think about the customer experience across all channels of customer engagement. Today, we’re excited to share the 2013 State of Inbound Marketing Report. The data agrees. Tweet This ). Tweet This ).
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 14, 2012
    [Interactive] Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]
    Consumers now expect—perhaps even demand—to be able to interact with brands through social channels. As marketing dollars flow from traditional to social media , more small businesses are leveraging social platforms in order to drive traffic and increase visibility. Location-Based Social Networks & Daily Deals.
  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Interactive] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
    There are a ton of highly targeted micro communities online that you can interact with super fans. Look for negative mentions of competitors and interact with that person, try and solve the issue, and let them know you exist. In the show we chat about: The importance of understanding your online community. It was kind of the point.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 13, 2016
    [Interactive] If Marketing Metrics Are Driving You Crazy, Read This
    You can dig into the data to understand how your leads interacted with your program. Author: Heidi Bullock Does it feel like every day you see a new article on marketing metrics ? Lately, there has been a lot of buzz around the RIGHT metrics to focus on. It Starts With Understanding Your Business Objectives. It’s Not About ONE Metric .
  • FATHOM  |  THURSDAY, SEPTEMBER 10, 2015
    [Interactive] Focusing on Patient Satisfaction
    If a physician knows that each interaction could end up as a positive or negative review on their own profile, the entire staff from reception to discharge will treat each case with the same level of care and dignity that patients seek. How Health Systems Can Adapt Their Practices to Optimize Patient Satisfaction. Healthcare
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Interactive] Ignoring Your Current Donors? 75% of Them Will Be Gone Within the First Year
    Now, I understand these numbers are not specific to our industry, but they do provide valuable insight into the power of those first touches after someone interacts with your organization. recommend sending this within 24 hours of their interaction with your organization. know, I know -- it’s staggering and disheartening.
  • TOMORROW PEOPLE  |  WEDNESDAY, OCTOBER 24, 2012
    [Interactive] 5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]
    With 87.3% of UK consumers reading online reviews before making a purchase , your interactions within the social media landscape can help to ensure that your reviews are always good. You don''t need to be a big name brand with a six figure marketing budget to make social media work. So, what makes an SME thrive on social media? 1. Engage.
  • B2B MEMES  |  THURSDAY, OCTOBER 6, 2011
    [Interactive] Worried That Journalist Robots Will Replace You? Say “I”
    Without the I , there’s no conversation, no meaningful interaction. They are not going away. After a flurry of attention last year , we hadn’t heard too much in the interim about the robots that were going to displace humans as content creators. Then last month, Steve Lohr of the New York Times revived the issue. As James W.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  WEDNESDAY, FEBRUARY 16, 2011
    [Interactive] “Curation” gets six tweets per hour…right now!
    Marketing to Business Executives Blog From Insight to Action in B2B Home About Home > Buyer behavior , Content curation , Content marketing , Customer knowledge , Thought leadership > “Curation&# gets six tweets per hour…right now! “Curation&# gets six tweets per hour…right now! No trackbacks yet.
  • MI6 MARKETING AGENCY  |  MONDAY, JULY 19, 2010
    [Interactive] Groundswell Blook Report, Chapter Five: Listening to the Groundswell
    Feature Presentation: The Conversation-An Introduction to Social Media , Tactica Interactive Communications. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scientists. Groundswell is broken down into three parts. Part two (chapters 4-9) focus on tapping the groundswell. tags: relations public ).
  • SMASHMOUTH MARKETING  |  FRIDAY, MARCH 27, 2009
    [Interactive] C-Level Prospects - Make the First Appointment By Phone
    Face-to-Face meetings do still seem to have a higher level of success due to the personal commitment and interaction. When I was recently at the Sales 2.0 conference, I had several conversations and debates about the value of Face-to-Face meetings versus Con-calls/Web-meetings. It has become pervasive, and respected, to do business this way.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 1, 2015
    [Interactive] Master the Changing Sales Landscape: 8 Key Strategies to Becoming a B2B Salesperson of the Future
    And don’t be afraid to test responding and interacting with prospects on multiple channels! Author: Amy Guarino Forrester’s pronouncement of the death of the B2B salesperson recently made headlines. But, I ask, is it really a death, or a chance at reinvention ? The process needs to adapt to ensure continued success. Know Your Customer.
  • FATHOM  |  TUESDAY, MAY 6, 2014
    [Interactive] Email Marketing Explained: The Definitive Word on Subject Lines
    Keep it too vague, and you’re increasing what smart user experience professionals call the interaction cost of opening your email to determine its content (meaning the reader has wasted time if the email turns out to be undesired, and the unclear subject line forced the reader to open the message to figure it out). Stop right there.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 8, 2015
    [Interactive] Lucky Seven! 7 Elements to A/B Test in Your Digital Ads
    Time of day: Spend some time assessing what time of day during which your audience has the highest interaction with your social posts or searches for your keywords. On that note, the best part of my job is probably that I have the opportunity to find new ways to increase click-through and conversions rates on our site. The take-away here?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 7, 2015
    [Interactive] How to Utilize B2B Online Marketing to Promote New Solutions
    Social media posts with images get more interaction because the human eye is trained to notice images first. Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. App Notifications. Email Blasts / Newsletters. Custom Social Media Graphics. Content Marketing.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 21, 2016
    [Interactive] Are You Making Some of the Biggest Mistakes in Digital Marketing?
    In the digital realm, almost every step of the process—from the ad being served to the user interaction and eventual conversion—is tracked and available for analysis. Author: Mike Tomita Some people say that you learn more from your mistakes than your successes. Those are some tough lessons. Analysis Paralysis. How great is that?
  • THE ROI GUY  |  TUESDAY, OCTOBER 7, 2014
    [Interactive] New Sales Training Helps Evolve B2B Vendors from Product Pitches to Value Selling
    Alinean Launches Value Expert™ Sales Training to Help Reps Engage Earlier and Sell More Effectively Today we announced the launch of Value Expert™ Sales Training, an important milestone. Our launch of Value Expert Sales Training provides the skills that reps need to bridge the Value Gap and advance to a more effective value-selling approach.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 15, 2015
    [Interactive] The dangerous confusion of sales and content marketing
    For a long time I blamed the sales team—their training, hiring, and (frankly) ability to interact with humans. By Tom Webster, {grow} Community Member. Recently, I had the pleasure of attending a keynote speech by Daniel Pink , author of  To Sell Is Human: The Surprising Truth About Moving Others ,  at the Inbound conference in Boston.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 19, 2012
    [Interactive] How to Maintain Great Content Curation
    You need to create at least some original content and, equally importantly, connect with and interact with those around you. Interact with other webmasters on social media and encourage them to send you interesting links. The more you contribute and interact with the community, the more they will respect and embrace you.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 21, 2015
    [Interactive] Banners Have 99 Problems And A Click Ain’t One
    consumer interaction with media, and 22 percent of advertising spending. A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. Tweet This ]. But clicks aren’t the only problem that banners face. The First Banner Ad. Whoa!!! Sticky ). 4.
  • HUBSPOT  |  MONDAY, JULY 11, 2016
    [Interactive] The 21 Most Innovative & Creative Ads of the Past Year
    For their tenth anniversary, French music company Because Music enlisted the help of 84.Paris to build an interactive, multi-media experience celebrating its artists. The landscape of content is evolving. In an age where most advertisements fall victim to the "skip" button, it takes something truly creative to make people pay attention.
  • KEO MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Interactive] Benefits of Linking AdWords and Analytics
    Digging deeper, you can discover a wealth of valuable insights about where your visitors are located, how they are finding your site and even specific demographic characteristics about the type of users who are interacting with your site. Taken separately, they have their own individual strengths and potential payoffs. Auto-tag your ads.
  • ANNUITAS  |  THURSDAY, MAY 26, 2016
    [Interactive] 3 Mistakes B2B Sales Leaders Make That Hurt Performance
    As I continue to interact with many on the marketing side and am now also spending more time with those in sales leadership, I have seen some consistent themes that run across a good number (not all) of sales organizations. Much is written about how the role of the B2B marketers changed over the years due to the shift in the buying process.
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 7, 2015
    [Interactive] Goal-Directed Decision Making Drives B2B Buying And Selling
    They have changed how businesses interact and engage in the acts of buying and selling. Business-to-Business thrives on the simple basic principle of buying and selling. The impact of digital and social technologies on the nature of buying and selling, however, cannot be understated. Buyer Personas Represent Goal-Directed Motivations.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 17, 2015
    [Interactive] 5 Ways to Use Paid Search & SEO Together
    As Brightedge put it “the study focused on the interactions between organic search results and paid ads found that even for sites claiming a No. Paid search and SEO work in different ways to get visitors to your website. Paid search can yield almost immediate results, but can be expensive. Keyword Research/Expansion. Get Content Ideas.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Interactive] Why Sales Is Going Inbound: Introducing Signals
    At HubSpot, we talk a lot about taking an inbound approach to marketing -- delighting visitors and leads by showing them some value and having relevant, personal interactions with them throughout the process. Anyone, HubSpot customer or not, can use Signals for free to get notifications about email and LinkedIn interactions.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 30, 2011
    [Interactive] The Biggest Challenge in Content Marketing
    Chapman ( @cc_chapman ) predicts companies will become better at this when he begs to see “ more brands interacting in real time with their customers.&#. In these posts, Michele Linn  ( @michelelinn ) has done a great job pulling together some of the greatest minds in Content Marketing and getting their thoughts down in one place.
  • LEADERSHIP  |  MONDAY, OCTOBER 27, 2014
    [Interactive] Your Buyers Are Not Businesses, They Are People — The B2B Buyer is Now A Myth…
    Know not only how your audience interacts with your subject matter and the problems they need solved but also what is fun for them. The campaign included a  simple, interactive demo, a free trial, promotional discount offer and other enticing features to draw audience attention.         . 5. As I passed St. We became friends.
  • SCRIBBLELIVE  |  WEDNESDAY, JUNE 1, 2016
    [Interactive] 7 Commandments For A Good Content Experience
    These two types of content are based on social interactions, and tap into this notion that our brains are designed to search for information we can use to help others in our social network. 7. It’s no secret that consumers are taking control of what content they choose to see. Let the People Speak. Deliver actual value. Image Source.
  • SCRIBBLELIVE  |  TUESDAY, APRIL 5, 2016
    [Interactive] 10 Insightful Leadership Resources for Content Managers
    In fact, nearly 70 percent of managers say this kind of dialogue makes them squeamish, according to a recent survey commissioned by Interact. What’s the difference between a complacent team and an efficient one? Oftentimes, it’s a good leader. Fortunately, you can control your destiny. EntreLeadership. Category: Book. Author: Dave Ramsey.
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Interactive] Which Social Network Should You Advertise On?
    Social media has become a cornerstone of marketing strategy ; it doesn’t matter what industry you’re in, social media is a tool you should be using everyday to interact with consumers. Social media advertising is a great tactic to use to supplement your other inbound marketing efforts. It’s normal to pay up to four or five dollars a click.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 29, 2014
    [Interactive] 6 Tips to Creating an Ideal Landing Page
    Also, if your video isn’t getting much interaction, change it with something more valuable. Having a well-designed landing page will go a long way when it comes to bringing in conversions. Follow these tips and best practices the create the ideal landing page for your business. Who is my audience? Where are they coming from?”
  • HUBSPOT  |  MONDAY, NOVEMBER 19, 2012
    [Interactive] A Simple Breakdown of All Your Facebook Advertising Options
    They appear as ads from the specific company, and have no social interaction component. Sponsored Story is a post generated because someone interacted with whatever you're promoting. Facebook seems to be launching a new form of advertising -- or some new feature within the advertising -- every day. Great! Right? Optimization.
  • WEBBIQUITY  |  TUESDAY, MAY 31, 2016
    [Interactive] The 23 Best Content Ideation Tools
    Spike detects news stories from a vast array of sources then uses social media interactions to identify the top trending stories in each topic area. Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Google Review Count: 2,930,000. Pricing: free.
  • HUBSPOT  |  THURSDAY, AUGUST 8, 2013
    [Interactive] 5 Ways You Can Capitalize on Facebook's News Feed Algorithm Update
    So while "post reach" is an interesting metric you may want to keep an eye on, Facebook seems to care more about people actually interacting with your Facebook content. Usually, when Facebook makes a change to its interface or News Feed algorithm, the company just up and does it. And apparently, the new algorithm is working. Donovan.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 13, 2016
    [Interactive] Emerging marketing trends for 2016
    Organic social marketing efforts must make your channels an inviting place and interesting enough to entice them to interact, engage and come back regularly. Time flies when you love what you do! Just like that, the first quarter of 2016 is done. We thought this would be a good time to analyze the emerging marketing trends of 2016 so far.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2016
    [Interactive] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    How much you interact with others. Author: Russell Banzon If your company is anything like some that I’ve seen around Silicon Valley, your sales reps see their quotas increase quarter after quarter. With lofty goals, every sales rep needs to utilize all the tools he has at his disposal to close the deal. Warm Introductions. Sales b2b
  • BIZNOLOGY  |  FRIDAY, MAY 29, 2015
    [Interactive] Digitizing Telcos
    Meeting these expectations, whereby customer interaction and service innovation become key strategic differentiators in a fast-commoditizing market, is both a challenge and an opportunity for Telcos. They also expect their providers to be responsive, flexible, and know just what they need. Something to be avoided. Life-enhancement by phone.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 31, 2012
    [Interactive] 28 Tweetable Moments from Sirius Decisions Summit #SDS12
    Adobe interactively displays content on their website for each keyword and media buy based on context instead of creating separate landing pages for every campaign, message, tactic and media placement. The Adobe Interactive team claimed that their Content Strategy approach delivers 30% of the total demand for Adobe ! Cheesy line?
  • SALESFUSION  |  MONDAY, JANUARY 4, 2016
    [Interactive] Getting Started with A/B Testing: What, Why and How
    multivariate testing model changes several different variables to look at the interactions among them and their overall combined impact on the end objective (e.g. Do your leads respond better to a red button or a blue button? Do you see higher open rates on emails whose subject lines ask a question or those that make a statement?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 28, 2015
    [Interactive] 4 Easy Steps to Building A Winning Sales Enablement Program With Marketing Automation
    How does the marketing automation platform interact with the sales platform? Author: Rajiv Kapoor When implementing marketing automation one of the key, and often overlooked, strategies is sales enablement. So what is sales enablement and how does it pertain to marketing automation? Identify Your Stakeholders. Assess Your Current Situation.
  • SNAPAPP  |  MONDAY, AUGUST 24, 2015
    [Interactive] Announcing SnapApp's First Annual Customer Awards: The Snappys!
    From a choose-your-own-adventure game that gathered hundreds of leads within 24 hours to a March Madness-style bracket that drove an 800% increase in web traffic, the past year has been full of truly impressive interactive content marketing. SnapApp customers make some pretty amazing things – and get pretty incredible results. Categories.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Interactive] Social Media Case Study: How I made $47 million from my B2B blog
    After joining the groups I began to interact there. By Sander Biehn, {grow} Community Member. It’s true. helped my company get $47 million in new business through a blog-centered social sales strategy. Here is our story. We decided to take an entirely new approach that heavily favored building relationships through social media.
  • ACT-ON  |  FRIDAY, SEPTEMBER 9, 2016
    [Interactive] Why Snapchat Might Be Your Next B2B Marketing Tool
    It’s a great place to showcase your brand personality and create more engaging and authentic interactions with your customers. When thinking of Snapchat, you might envision groups of teens exchanging selfies and videos. Not really a space where serious B2B marketers spend their time. Snapchat has grown to over 150 million daily active users.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 16, 2013
    [Interactive] The Benefits of Embracing Real-Time Marketing on Social Channels and Beyond
    Read buying signals as people interact with your online information. Author: Julio Viskovich Real-time marketing is a process that enables marketers to capitalize on real-time events and deliver a relevant message to the right person at the right time. Ideas must be developed in minutes rather than days or weeks.  The Theory. Totaled it.”
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Interactive] Introducing the Single Page Calculator: SnapApp September Release
    LeadREV: we released LeadREV , the first-ever free tool for marketers to create interactive experiences out of static PDFs, complete with readership analytics and lead capture. In September, the Product Team is excited to announce you can now create Single-Page Calculators within the SnapApp platform. Check out our example below!
  • ACT-ON  |  TUESDAY, MAY 3, 2016
    [Interactive] Why Data-Driven Storytelling is the Next Big Thing in Content Marketing
    When you master this, customers will feel more connected to your brand, resulting in higher levels of engagement and more authentic interactions. B2B marketers know there is no shortage of data; most of us are overflowing with it. Companies estimate that they’re analyzing only 12 percent of the data they have available. The result? The goal?
  • SYNECORE  |  WEDNESDAY, DECEMBER 23, 2015
    [Interactive] A Digital Marketer's Christmas Wish List
    Ok, I understand the potential liability issues with CEOs directly interacting on social media, especially CEOs of large multinationals. Ah, it’s that time of year again, Christmas—a time when children of all ages and dispositions take a moment to count their blessings and pencil out all the things they want from dear old Santa Claus.
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Interactive] The 5 Habits of Highly Successful Content Creators
    But successful content creators know it’s not enough to take relevant industry news and spit it back out to your fans and followers. “ You must also position yourself as an expert and genuinely interact with your communities,” says Guy Kawasaki , the New York Times best-selling author. Peanut butter and jelly. Batman and Robin. Eggs and ham.
  • CHIEFMARTECH  |  MONDAY, JUNE 20, 2016
    [Interactive] Microsoft buys LinkedIn: the largest martech acquisition in history?
    Interactions between marketers and customers must pass through at least two of these stages and very often all three. Each stage can set its own rules that govern how those interactions happen. ” In the digital pathway between marketers and consumers, who wields the most power in how those interactions are governed?
  • INFLUITIVE B2B  |  TUESDAY, JUNE 14, 2016
    [Interactive] Have You Met “The Advocates”? (We Think You’ll Like Them…)
    Instead of spending 80% of the time building, deploying and gating content, and 20% of the time thinking about who is interacting with that content, the servant marketer does the opposite. Over time, the interactions become real. Meet The Advocates. He’ll have some tough questions for the sales rep tomorrow. Work it, Jane!).
  • INFLUITIVE B2B  |  THURSDAY, MAY 12, 2016
    [Interactive] The One Thing Your Account-Based Marketing Strategy Is Missing
    Today’s empowered customers expect the interactions they have with your sales and marketing teams to be highly personalized and relevant—which can make striking up valuable conversations with prospects challenging. That’s one reason why account-based marketing has become a popular strategy in recent years. Create your dream ABM program!
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 15, 2011
    [Interactive] Entering the World of Social Media: Better Late than Never
    Heed the difference between audience size and interaction. Better Late than Never" alt=" Entering the World of Social Media: Better Late than Never" />. (A guest post by Frank Anderson.). Better Late than Never" width="150" height="150" /> The younger generation is, without fail, the heaviest participant in social media. Find your voice.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 6, 2013
    [Interactive] SEO for Marketing Executives
    For whatever reason, content marketing fits the way people interact with digital. Word cloud for content marketing. As I have been writing in this space for the last three posts, SEO is not just the domain of consultants. It is a vital skill for every   role in marketing and communications. Executive: “I need a site about Brand X.”
  • TONY ZAMBITO  |  MONDAY, NOVEMBER 28, 2011
    [Interactive] Buyerology Trend: Think Buyer Decision Model vs. Buyer Journey
      The convergence of the Internet and Social Interactions has produced a movement towards flattening models of decision-making.    Well documented over the past two years is how buyers are typically 70% into their buying processes before encountering direct sales interaction.    The Future.
  • HUBSPOT  |  MONDAY, JANUARY 24, 2011
    [Interactive] How to Get Facebook Fan Page Activity Alerts via Email
    Here is what the email notification looks like: Now you are up and running and can interact with the people who are posting on your fan page without having to sit on Facebook refreshing the page! Now, you can get email notifications of activity happening on your page with this nifty new free service called Hyper Alerts. Go to Hyper Alerts.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 27, 2016
    [Interactive] 3 Must-Haves to Convert One-Time Shoppers to Loyal Customers
    Without centralized data for all customer service operators and other points of contact, a single interaction can prove inefficient and frustrating, making it less likely that your customer returns. 2. So it’s a no-brainer to create loyal customers out of those that have recently engaged with your company. Cross Channel Marketing
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 10, 2016
    [Interactive] Attribution: the science of marketing
    That severely limits potential buyer interactions with your key assets.The other main problem with requiring registrations is abandonment. If you are confident you can measure user interactions accurately, it’s time for marketing science. The object of this article is to give you a taste of what’s in the book.
  • ANNUITAS  |  THURSDAY, JANUARY 28, 2016
    [Interactive] Heads Up Sales…Change Is Coming
    As buyers consume more content, become more sophisticated and continue to wait longer to interact with vendors, sales reps need to be able to participate in the conversation early on without “selling” to their buyers. Demand generation is a marketing AND sales activity, sales doesn’t work in a silo. Accept the Reality.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Interactive] How to Measure Success in Inbound Marketing
    This is the percentage of new visitors who leave the site almost immediately, with no other interaction. Social media should be interactive, so look at things like Facebook “Likes” and comments, retweets and @replies on Twitter, YouTube video views, shared links, etc. Start with these questions. Or maybe you’re the marketing person.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 15, 2013
    [Interactive] Non-Profits That are Doin’ it (Social Media) & Doin’ it & Doin’ it Well
    You can then use the built-in analytics on Facebook known as Insights, to find out what your followers like and interact with so that you continue to post more of what they want. Videos are highly interactive, interesting and can drive people to your website, blog or YouTube page. Twitter. Pinterest. All rights reserved.
  • CONTENTLY  |  FRIDAY, JUNE 17, 2016
    [Interactive] The State of Digital Media, in 5 Charts
    As you can see in the interactive chart above, the five companies make up the bulk of display ad revenue. ‘Tis the season of reports in the digital content industry. You probably don’t have time to read them all. Luckily, you have us. Here are the five major takeaways from the 17-page report. 1. The Big 5 are only getting bigger.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 25, 2017
    [Interactive] How to Build a Social Media Dream Team
    This is the team that determines your ongoing broad strategy goals and internal training initiatives, makes key decisions around your social media interactions, and serves as a chain of command for emergency situations. Author: Ellen Gomes Social media is one of the most powerful ways to reach and engage with your buyers today.
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Interactive] Answers to 17 LinkedIn Questions You Were Too Ashamed to Ask
    For the most part, people will be interacting with your company through the updates they see in their newsfeed, so having optimized images in your posts is far more important than in your cover photo. So, we compiled them all and, well, that''s why you''re reading this blog post. Think of groups as places for discussions between individuals.
  • JUNTA 42  |  SATURDAY, JUNE 18, 2016
    [Interactive] This Week in Content Marketing: Will Microsoft & LinkedIn Spur a Content Buying Spree?
    From finding your audience and developing engaging content to authentic interaction and webinar promotion, you’ll discover the “5 Steps to Attract Your Target Audience to Your Next Webinar.” PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We offer advice on how to reverse this trend. Ready?
  • LEADERSHIP  |  FRIDAY, JANUARY 30, 2015
    [Interactive] Interesting Infographics: The Good and the Bad of Social Media Marketing
    25% of US TV viewers say they’re more aware of programs because of their social media interactions. Outmarket has created an interesting infographic specifically directed to the CMO social media skeptic. found it interesting to view the good and the bad comparison and I hope you do too. 5 Key Statistics. Social Media home infographic
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Interactive] A Simple Guide to Web Traffic Terms
    session -- which is specific to Google Analytics -- i s a group of interactions that take place on your website within a given time frame. Views, visits, visitors -- it''s all the same, right? Not so fast, speed racer. If that''s your way of thinking, you could be misinterpreting your traffic data and making some ill-informed decisions.
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 20, 2012
    [Interactive] 3 Unique Ideas from SXSW B2B Social Media Panel
    Integrate game mechanics into an interaction to emotionally engage and empower users. At this year’s SXSW, one of the strongest B2B social media sessions was the panel “ Social Media in the Underground World of B2B.” The panel opened by covering social strategy and engagement. Show the connection from social to sales.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Interactive] The 29 Best Social Media Monitoring Tools
    Crowdbooster helps streamline your social media activity so can you pay attention to what matters most.While you can use it as a scheduling tool to post updates, the real advantage Crowdbooster comes in its ability to identify your most valuable and most active fans and followers so that you can interact with them directly. It 10) Attentio.
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Interactive] This Is Your Brain on Viral Content: What Psychology Says You'll Click On
    Present your data using a medium that isn’t as common, such as motion graphics, parallax scrolling, or interactive experiences. 3) Information Gap Theory. In a given day, we send 400 million tweets , upload 144,000 hours of YouTube video, and publish 4.75 billion pieces of content on Facebook. Gas Pump Karaoke. Eminem-Inspired Toast.
  • PUZZLE MARKETER  |  MONDAY, FEBRUARY 18, 2013
    [Interactive] Why Your Business Should Go Mobile
    Once you’ve outlined your mobile site structure and decided how you want your customers to interact with you, it’s time to build your mobile site. Originally posted here at USSCOSpeaks.com It is not surprising that mobile searches have grown four times since 2010 (Google Mobile Optimization Webinar, 2011). Still think it’s going away?
  • SYNECORE  |  WEDNESDAY, JUNE 19, 2013
    [Interactive] ModCloth: A Rad (and Obvious) Social Media Strategy
    ModCloth co-founders Eric Koger and Susan Gregg Koger explain the intimate approach the brand takes to consumer interaction. "We don’t see ourselves as a purveyor of specific products," says Eric. "We''re very relationship based." Brands should delight. Really, that’s what it all comes down to, right? That’s human nature, baby. PROMISE…).
  • SYNECORE  |  MONDAY, JUNE 10, 2013
    [Interactive] Amazon is Killing it with Millennials (and Advertisers)
    Based on an August 2012 survey by Harris Interactive for The Search Agency , millennial US Internet users were much more likely than older respondents to click on search engine ads — 30% vs. 18%. Does Amazon have the winning formula when it comes to connecting with millennials? Amazon is “Most Liked”. Looks like Amazon’s the cool kid.
  • HUBSPOT  |  FRIDAY, JANUARY 8, 2016
    [Interactive] 11 Testimonial Page Examples You'll Want to Copy
    Instead of just listing out the quotes up front, they opted for a card-like design with interactive, rectangular elements you can click on to see the full case study. When potential customers are researching you online, they're getting to know you by way of the content of your website. What are some examples of great testimonial pages?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 30, 2011
    [Interactive] A Secret No More: Eloqua on Salesforce’s Acquisition of Radian6
    billion profiles for our clients – profiles that include not only who the prospects are, but also actionable details on all-important interactions with the organization.  Interactions like Web visits, downloads, event attendance, etc.  by Joe Payne | Tweet this. My iPhone blew up this morning.  Surprise? Share email. Facebook. Reddit.
  • ACT-ON  |  THURSDAY, MARCH 3, 2016
    [Interactive] 8 Reasons Why Email is Still the Killer App – For Now
    Emails can also be interactive. Email is the oldest technology of the Internet. It’s even older than the Internet itself, if you define “ the Internet ” as when the government computer network known as ARPANET first started passing information via TCP/IP. That wonkitude happened all the way back in 1983. It was created by V.A. Not so fast.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 17, 2012
    [Interactive] How to Avoid Sending the Worst Sales Email
    Serve up all of that juicy insight on how a buyer interacts with your website and marketing campaigns  right within the CRM. The by Jody Mooney | Tweet this Has your inbox ever been plagued by a poorly made “sales email”? You’re not alone. Most of us have received one of those cringe-worthy emails from some anonymous seeming sales rep.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 15, 2017
    [Interactive] 5 Steps to Market to a New Vertical
    Once you have a good understanding of the vertical, start identifying your personas so you can map their buyer journeys and understand how they interact with the different touchpoints at each stage. Author: Vyoma Kapur Financial services. Healthcare. Higher education. Manufacturing. Marketing to a new vertical  is no easy feat.
  • BIZIBLE  |  MONDAY, OCTOBER 12, 2015
    [Interactive] Why B2B Marketers Shouldn’t be Concerned about Mobile Ad Blocking
    And this research was before the iOS 9 change was released that enabled apps to interact with web pages to remove ads. Ad blocking is the process of removing ads (usually display ads or popups) from websites. This is done through a browser extension or more recently, an app installed on a phone. Is this part of something bigger?
  • HUBSPOT  |  WEDNESDAY, AUGUST 8, 2012
    [Interactive] 7 Habits of Remarkably Charismatic Marketers
    Plus, they're small, digestible nuggets of information that people can easily share to increase their own industry clout. 2) Make your marketing something people want to interact with. Gamification is another creative way to get people to interact with your content and expand its reach. love those people. awesome. That (along with Inc.'s
  • CONTENT STANDARD  |  WEDNESDAY, JULY 27, 2016
    [Interactive] Why All Your Marketing Should Be Experiential Marketing
    Every person who ignores or turns away from nonexperiential material has a chance of never interacting with your brand experience in the future. Growing up, there were two field trips we Pennsylvania elementary schoolers all looked forward to: the third grade trip to the Crayola factory, and the fifth grade trip to the Heinz factory.
  • CONTENT STANDARD  |  TUESDAY, MAY 3, 2016
    [Interactive] Why Your Content Marketing Strategy Should Include Long-Form Content
    But the best long-form content combines elements of data journalism, storytelling structure, interactive graphics, and a passionate tone of voice in writing. Satisfy their instinct to action, encouraging interaction (quizzes, beautiful photos, GIFs, slides, data visualization, etc.). 2. Still others defended short-form. Boosts SEO.
  • HALEY MARKETING  |  FRIDAY, APRIL 15, 2016
    [Interactive] How Too Much Promotion Can Hurt Your Staffing Firm
    One study found that people are seven times more likely to react to a brand’s promotions after that brand has interacted with them in worthwhile way. You have a great job you think will be an awesome opportunity and you want to promote it all over your social channels. You post … and you wait … and nothing happens. How can this be?
  • THE ROI GUY  |  WEDNESDAY, JANUARY 11, 2017
    [Interactive] 2017 - “The Year of Value”
    The best programs start with a solid Value Messaging & Quantification Framework, and to that, add a standardized set of interactive value marketing, sales and consulting tools and engagement methodology, so everyone knows the prescribed method for engaging, and content is leveraged and not recreated for each deal.
  • HUBSPOT  |  FRIDAY, OCTOBER 30, 2015
    [Interactive] 3 Scary Fears You Need to Overcome To Experience Amazing Inbound Results
    When your salespeople can see how a prospect has interacted with your marketing, they’ll be able to have more intelligent and effective conversations. 89% of buyers research online before spending money on anything , so companies need to shift their thinking to adjust to this new buyer behavior. Inbound Marketing
  • SNAPAPP  |  FRIDAY, OCTOBER 9, 2015
    [Interactive] Bringing Landing Pages to Life With Animation
    Sign up for our DIY Interactive Content Design webinar SnapApp’s latest release brings our brand new animation functionality into the world. Animations are a great way to add an extra layer of personality and polish to your SnapApp content. Go ahead and click the image below to view our demo page before getting started. Headlines. Body text.
  • HUBSPOT  |  MONDAY, JUNE 27, 2016
    [Interactive] 7 of the Best Facebook Live Videos We've Ever Seen
    By going live, Tastemade simply added a unique interactive element. But this wasn't just any old dance battle: "Dance Craze Battle: Live" was an interactive competition that required the audience to vote on performances and submit suggestions for dance moves. Oh, and did we mention the potential live video has for Facebook engagement?
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