MARKETING ACTION | MONDAY, MAY 20, 2013
[Interactive] Herding cats? The Hidden Costs of Multiple Marketing Tools
Digital media has opened up a whole new world of ways to learn about your customers and interact with them. The number and variety of tools marketers have to reach potential prospects has grown exponentially, and many of them work exceedingly well. That’s the good news. How do you find the time to manage multiple systems? An answer.
HUBSPOT | FRIDAY, MARCH 7, 2014
[Interactive] How to Create a Business Card That's Actually Useful
Include an interactive feature or added value that sets you apart such as a link to a YouTube video that explains more about your product or service, includes a coupon code or special offer, or even your most useful piece of gated content, form-free. 5) Make it memorable. This post originally appeared on the Insiders section of Inbound Hub.
B2B MARKETING INSIDER | THURSDAY, OCTOBER 20, 2011
[Interactive] Have The Right Content. Help Your Buyers. Get More Customers.
Brian Rice , Dan Criel and I created Business 2 Community for the sole purpose of syndicating the valuable information we curated from amazing minds and thought leaders we were meeting in our business and social interactions. I have been struggling with this dilemma for months. But then the questions arise: How? The Problem. content .
MI6 MARKETING AGENCY | WEDNESDAY, JUNE 8, 2011
[Interactive] Mi6 Quick Tip #7
It’s about engaging, sharing and interacting. How to use Social Media to Listen to Your Customers and Competitors. The key to success in any marketing and business development activity is the value it provides to you as a B2B professional. Let’s take social media for example. Okay, it’s time to roll our sleeves up and make this happen.
TOM PISELLO | TUESDAY, SEPTEMBER 21, 2010
[Interactive] Tom Pisello: The ROI Guy: IDC: Tech Marketing Budgets Up, But Lag.
Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Alinean Powers ROI Calculator for Interactive Inte. This is quite a change from 2009 budgets, which declined 8.3% compared to 2008.
VOICE-BASED MARKETING | TUESDAY, SEPTEMBER 24, 2013
[Interactive] How to Generate Leads and Engagement through B2B Social Media with Tips for Google+ and LinkedIn
The new analytics tools on LinkedIn can help you gain a better understanding of what posts are successful at generating clicks and interactions. LinkedIn analytics will show you how many impressions, clicks, interactions, and followers were driven by each of your posts. You don’t necessarily have to use content. Google+. Geotagging.
SOCIAL MEDIA B2B | FRIDAY, AUGUST 13, 2010
[Interactive] Social Media B2B Founders Propose SXSW Panels
It is the time of year when social media speakers pitch their ideas to the community and beg for votes so they can speak at South by Southwest Interactive Festival (SXSW). Related posts: 7 B2B Panels Up For Voting For SXSW Interactive Conference Vote For The SocialMediaB2B.com SXSW Panel! Kipp’s Topic. Jeff’s Topic.
INTEGRATED B2B | WEDNESDAY, JANUARY 8, 2014
[Interactive] 3 ways to brand your brick-and-mortar company online
Traditionally, marketing has been a one-way street, focused on pushing a message out to the world at large rather than interacting with a community. It promotes interaction on Tumblr, Twitter, Facebook, and multiple blogs. Branding your business online — even if you don’t sell anything online — is no longer optional.
CMO ESSENTIALS | THURSDAY, DECEMBER 18, 2014
[Interactive] The Times They Are A-Changing: How B2B E-Commerce is Evolving, and the Key to Keeping Up
With the proliferation of interaction and information, we’re seeing a reversal of transaction leverage. Anyone with at least a decade of experience in B2B will tell you that B2B E-Commerce — the concept of selling into markets to self-selected customers without the need for sales professionals — doesn’t qualify as a new trend.
HUBSPOT | THURSDAY, SEPTEMBER 12, 2013
[Interactive] The Marketer's Guide to Getting Started With Content Personalization
However, with enough profile data, a customized social interaction at the right time can be a powerful marketing tool, and tools like HubSpot''s Social Inbox can be extremely helpful in personalizing responses and delivering real social ROI. Content personalization has been a hot topic for marketers over the last few years. On-Page. Email.
FATHOM | TUESDAY, OCTOBER 8, 2013
[Interactive] The Hidden Elements of Effective Lead-Scoring: Profitability, Movement, and Velocity
note: This post is the 4th in a series of guest-post exchanges between Fathom and Right On Interactive , a marketing automation company that emphasizes lifecycle marketing "that helps organizations win, keep and grow business." Troy Burk is Right On Interactive''s CEO and founder.]. Look at the 20%, what do they have in common?
VERTICAL RESPONSE | WEDNESDAY, MARCH 5, 2014
[Interactive] Get the Most from Your Transactional Emails
Transactional emails are the messages sent after someone has had some kind of interaction with your company. And, of course, you can encourage them readers to join your email marketing mailing list since they’ve interacted with your company. Okay, that definition may be a bit dry, but it does it the job, right?
HUBSPOT | WEDNESDAY, JULY 24, 2013
[Interactive] How to Use LinkedIn's 'Sponsored Updates,' a New Type of Ad for Company Pages
Under every post on your LinkedIn Company Page (regardless of being Sponsored or not), there''s a series of numbers under ''Organic'' showing exactly how many impressions, clicks, interactions, and engagement the post received. Relevant content delivered to the right people at the right time? As inbound marketers, we''re definitely into that.
HUBSPOT | FRIDAY, AUGUST 8, 2014
[Interactive] Inside the HBR Newsroom: How the World's Must-Read Management Blog Actually Works
Examples of formats are certain kinds of editor-reported and -written pieces, question-and-answer pieces, video formats, and interactive graphics. For each subject, we''ll discuss which angle to take, which experts we might consult, and the format it should be in, whether it''s expert-written, an interview, or interactive. Blogging
VOICE-BASED MARKETING | THURSDAY, NOVEMBER 7, 2013
[Interactive] Ifbyphone Offers Special Promotion in Honor of Twitter IPO
Not only are potential customers able to connect with us instantly, but we are able to track these interactions down to the penny: the trackable phone numbers enable us to tell exactly which tweets are generating calls so we can do more of what works. We’ve blogged about Twitter before.
INBOUND SALES NETWORK | TUESDAY, JUNE 7, 2011
[Interactive] Is Your Social Media Marketing Agency Selling “Snake Oil”?
With all these snake oil salesmen out there, it can be hard to determine whom you should hire to do your interactive lead generation initiatives. Bottom Line : When you are looking for a social media or interactive consultant, choose someone who has a good reputation, a solid portfolio of work, and satisfied customers you can contact.
CMO ESSENTIALS | THURSDAY, APRIL 9, 2015
[Interactive] Influencer, Affiliate And Advocate Marketing: What’s The Difference?
Related Reading: Customer Engagement: From Interactions to Relationships, Omer Minkara, March, 2015. How do you make inroads with potential buyers when they are holding your sales reps at bay until quite far into the purchase process – and instead, seeking the advice and guidance of trusted peers, colleagues and unbiased third parties online?
THE ROI GUY | TUESDAY, JANUARY 15, 2013
[Interactive] Sales and Marketing Alignment in 2013? Not so Fast!
Leverage new technology and Tablets to eliminate the mini-van of content needed and advance to a more provocative, data-driven, interactive, intelligent and relevant customer engagement. Although there is a desire for alignment, where the rubber meets the road, the story is quite contrary. It’s not on Enablement. Click here to learn more.
BLUE FOCUS MARKETING | SUNDAY, NOVEMBER 3, 2013
[Interactive] Now Posted on @BlueFocus: #Nifty50 Top Twitter Women Writers Award by @TomPick and @CKBurgess
The purpose of the award is to acknowledge the contributions of honorees to their fields, as well as their level of engagement on Twitter; to encourage interaction with these leaders; and to expand social networks. Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. 2011 was the inaugural year. bloggers).
KOMARKETING ASSOCIATES | TUESDAY, AUGUST 14, 2012
[Interactive] Making SEO Fun in a “Boring” B2B World
In December, Will Reynolds of Seer Interactive put out a video, “ Link Building in Boring Industries.” There’s a great thing that’s been happening lately around SEO and “boring” industries…people are realizing their product doesn’t have to be sexy and are actually embracing it! Who are your customers?
MARKETING INTERACTIONS | TUESDAY, DECEMBER 1, 2009
[Interactive] eBook: The Art of Social Sales
The customer or prospect is expecting the entire company to be a 'person like me.'" "And this must be the case throughout not just the transactions, but all interactions, regardless of whether it’s an in-person visit, a website visit, an email marketing campaign, or a mobile text message. It's good stuff! Doesn’t matter.
B2B MARKETING INSIDER | TUESDAY, MARCH 29, 2011
[Interactive] How To Get Started On Twitter
Next, look at their last 10 Tweets and see if they are sending out affiliate links to SPAM sites or if they are truly sharing and interacting around topics relevant to you. How to Tweet? Who to follow on Twitter? How to get started? How does your company feel about your social activity? The first question most people ask is Why Do You Tweet?
HUBSPOT | WEDNESDAY, APRIL 24, 2013
[Interactive] 10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT]
Given consumers have more options than ever for engaging with your brand, it’s important not to focus on any single method of interaction but to think about the customer experience across all channels of customer engagement. Today, we’re excited to share the 2013 State of Inbound Marketing Report. The data agrees. Tweet This ). Tweet This ).
DIGITAL B2B MARKETING | TUESDAY, AUGUST 23, 2011
[Interactive] Can’t Buy Me (Social Media) Love!
In social media, your interaction and content must focus on your preference segment. In social media, marketers buy attention with promotions or discounts. And research shows consumers expect this from marketers. 44% connect with brands on Twitter for discounts ( source ). Thanks Jay, one cheeky response sparked an entire post). That is OK.
BLUE FOCUS MARKETING | WEDNESDAY, OCTOBER 23, 2013
[Interactive] @SocialEmployee Featured in @AdAge by @HowardPyle #socbiz #IBM #IBMsocbiz
Marketing on customer-facing platforms should strive for deep, long-term connections and interactions, not just short-term likes and shares. It seems like with each passing day, The Social Employee is turning up in new and exciting places. The article is a great read, and well worth checking out.
HUBSPOT | THURSDAY, JANUARY 30, 2014
[Interactive] 14 Inbound Marketing Myths Nonprofits Should Stop Believing
You just have to make sure your stories are easy to find and interact with, whether it''s through your website, search, social media, or email. How are you interacting with constituents during this ask? Thinking about the future is something nonprofit marketers constantly do. and it should be something they consider. nonprofit
HUBSPOT | FRIDAY, MARCH 18, 2011
[Interactive] 7 Awesome B2B Facebook Pages
Showing your fans that behind your company logo is an actual person with whom they can interact is a great way to create happy customers who might even tell their friends about you :). They have also integrated their YouTube, Twitter, and Flickr accounts for even more interaction. Engage Your Audience. Encourage Sharing with Others.
AD YOUR COMMENT HERE | MONDAY, AUGUST 22, 2011
[Interactive] Driving Business Value with Social Marketing: eBook on the Social Funnel
There is no doubt that social platforms such as Facebook and Twitter have changed the ways businesses interact with their constituents. The use of social media as a key marketing strategy is definitively on the top of the agenda for many business executives nowadays. You can’t be there one day and gone the next!
AD YOUR COMMENT HERE | MONDAY, AUGUST 16, 2010
[Interactive] 5 Ways to Increase Engagement With Your Content
But you could be doing more to get them to interact. Image via CrunchBase. recently wrote this guest blog post for EditMe , a wiki where regular people build websites. Is it you? So, you ask, what are some ways I can make people want to *do* stuff with my content? Way Number One: Question Them.
VERTICAL RESPONSE | FRIDAY, APRIL 3, 2015
[Interactive] 4 Social Contests that Help You Grow Your Email List and Reach New People
Quizzes are interactive and sharable, so they make a great contest component. Growing your email list and reaching new people is an on-going process for every business and thinking of creative new ideas can be challenging. Each contest is paired with an app or online tool to help you create and manage your contest with ease. 1. Facebook quiz.
VIDYARD | MONDAY, APRIL 20, 2015
[Interactive] 5 Ways to Make Good Pre-roll Ads (that people might actually watch)
One of the biggest advantages of pre-roll and digital campaigns is that your audience can directly interact with the ad by clicking. Between the title and the first line, I’ve shown why you want to read this article, and it only took 5 seconds. If you have no interest in what you’ve seen so far, it’s likely you’re ready to leave. Really?
BIZNOLOGY | WEDNESDAY, DECEMBER 10, 2014
[Interactive] Measuring mobile
By understanding how a conversation can be sparkled or started, we can not only participate but also measure our ability to interact with them, add value to their daily life. 4. Nowadays, everybody is talking about the “art of storytelling.” As I said in my previous post, mobile is not just another channel, another media thing.
WRITTENT | FRIDAY, AUGUST 15, 2014
[Interactive] Simplicity is the Best Policy: 6 Essentials for the Successful Blogger
If your viewer base is increasingly consuming your content on a lunch break , ensure it’s a pleasant smartphone experience by making text larger and interactive elements touch-friendly. With a little care and thought, any blog with an empty viewer can be grown into an influential force by following 6 essential ideas. 1. Connect with Others.
HUBSPOT | WEDNESDAY, OCTOBER 2, 2013
[Interactive] Emails Not Getting Into Your Lists' Inboxes? Try Focusing on Engagement
Our reputation, which is based on how people interact positively or negatively with the emails we send, is very important. Social features are based on the degree of interaction between sender and recipient, e.g. the percentage of a sender’s mail that is being read by the recipient," the authors state. Email Deliverability 101.
WEBBIQUITY | TUESDAY, DECEMBER 27, 2011
[Interactive] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
Ellie Mirman explains how Facebook’s EdgeRank algorithm works, then offers 20 ideas to make your content more visible, including posting a variety of content to attract interactions, including images on blog posts, and asking questions to solicit feedback from your fans. It’s approaching one billion users worldwide. ” Ouch.
IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 19, 2012
[Interactive] Get In On the #EloquaTour Book Giveaway
by Jesse Noyes | Tweet this How do you make an in-person more interactive? This is a question we ask often at Eloqua. When we take our rolling Road to Revenue Tour , our goal is to not only give attendees useful content, but to deliver a delightful experience to even those who couldn’t a delightful experience. Here’s how it works.
WEBBIQUITY | MONDAY, SEPTEMBER 24, 2012
[Interactive] Eight Ways to Rock at Your Job (or Get a Better One)
Working through lunch can be interpreted as a sign of your dedication—or give the impression that you don’t care to interact with co-workers. You’re smart, hard-working, and loyal as a dog. So why hasn’t your career taken off the way you had hoped? Here are eight tips that may help. Be Passionate. Have Ideas. Be Bilingual.
ENGAGE | WEDNESDAY, MAY 11, 2011
[Interactive] 5 Marketing Philosophies Worth Their Weight in Gold
Network, make connections, listen to people, interact with them in a useful and meaningful way and build relationships. I f you’ve heard it once, you’ve heard it a thousand times, but that doesn’t always mean the marketing mud you throw against the wall is sticking. See what I did there?) But they still have value. Invest in yours.
THE ROI GUY | THURSDAY, MAY 7, 2015
[Interactive] SiriusDecisions and the “No Decision” Challenge
In most cases, these appeared to be good opportunities, with many interactions and touch points. When you examine your sales pipeline and compare your wins vs. losses, research from SBI indicates that an amazing 58% of deals don’t get lost to the competition, or end up in your hands – they result in “No Decision”. Three times was the charm.”
MARKETING GENIUS BLOG | TUESDAY, MAY 18, 2010
[Interactive] 5 Content Marketing Thought Leaders
She is the author of eMarketing Strategies for the Complex Sale and writes about B2B Content Marketing at her blog Marketing Interactions. In today’s business environment, great marketing requires great content. “Is this still marketing? you may ask. Joe Pulizzi ( @juntajoe ). He has co-authored the book Get Content. Tweet This!
MARKETING EDGE | SUNDAY, AUGUST 16, 2009
[Interactive] Four Things That Can Kill Social Media
It strips the 20th century illusion of brand “perfection” and reveals the people behind the curtain which ultimately is who we interact with in any brand relationship. 1) Tarnished trust – too much nefarious attempts to game the system. So why are we getting hung up on disclosure? Oh, that’s right item number 1. Social media is at a plateau.
HUBSPOT | SUNDAY, MAY 5, 2013
[Interactive] Instagram Adds Feature to Allow Users to Tag Brands, and Other Marketing Stories of the Week
LinkedIn''s changes have moved user profiles from simple CVs and resumes to interactive portfolios. This has been a very interesting week with all the changes in the world of digital media and marketing. all within seven days! With all of these changes flying at a mile-a-minute, it can be hard to keep your marketing completely up-to-date.
MARKETING INTERACTIONS | FRIDAY, JANUARY 9, 2015
[Interactive] Digital Relevance: The Introduction
Note: This is an excerpt from the book Digital Relevance , Copyright 2015, Marketing Interactions, Inc. I really appreciate the great reception my new book, Digital Relevance, has achieved in the first few days of its launch. Today, I get calls from marketers saying, “ We bought into the idea of content marketing. People read it.
HUBSPOT | TUESDAY, NOVEMBER 13, 2012
[Interactive] 20 Stats Every Global Social Media Marketer Should Know
It’s great to know where your audience interacts in cyberspace, but it's even better to find out what activities they engage in on those spaces. "Social media is a lot like sex. Everyone talks about it. Everyone wants to do it. Nobody knows how.". Needless to say, there's a lot of moving parts. So what's a global marketer to do? at 47.7%.
HUBSPOT | FRIDAY, JANUARY 20, 2012
[Interactive] How Customer-Centric Analytics Will Change the Future of Marketing
When you take this person-centric approach, you can go back in time and look at every interaction that an individual person took. We have no qualms about beating the following concept into the ground, which is why you've likely heard us say it before: Analytics are critically important to inbound marketing success. canonical identity.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | FRIDAY, OCTOBER 26, 2012
[Interactive] 3 Steps to Better Strategic Networking at Events
If you arrive at an event in a group, split up and make the most of the interactive opportunities. Today's post from the Chamber of Commerce features business-growth advice for small companies. Attending networking events is a great way to build face-to-face relationships in an increasingly isolated, technology-driven marketplace.
ENGAGE | WEDNESDAY, MAY 18, 2011
[Interactive] The Next Big Thud
After all, even firmly established tools — Facebook pages and Twitter feeds — will fail if someone is not there to fill them with useful content and interaction. W hen it comes to gadgets and tech, I used to be a late adopter. didn’t own a cellphone until 2000. ditched my point-and-shoot camera and iPod. My phone started freezing up.
BIZNOLOGY | THURSDAY, JUNE 19, 2014
[Interactive] Mobility and why it matters
Mobility is probably the best way to start understanding the digital anthropological side of consumers interacting with brands and each other in real time. Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. Why should I be interested in mobility?
VOICE-BASED MARKETING | FRIDAY, MAY 30, 2014
[Interactive] How to Turn a Conversation With a Customer Into a Sale
Sales and marketing teams should be at the ready to field these phone calls, emails, and other interactions swiftly and efficiently. If a buyer starts to browse a company’s website or social media content and is interested in engaging in a dialogue, be sure to track what messages prompted the interaction. Don’t believe me?
TOM PISELLO | FRIDAY, SEPTEMBER 17, 2010
[Interactive] Leaders indicate Growing Investment in Smart Digital Content
Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Alinean Powers ROI Calculator for Interactive Inte. Most important, is that the Leaders indicate the importance of a dialogue with buyers.
VOICE-BASED MARKETING | MONDAY, JUNE 24, 2013
[Interactive] 3 Ways to Use Voice Broadcasting and IVR to Streamline and Automate Employee Notifications
Businesses have been using voice broadcasts and interactive voice response (IVR) for years to automate tasks like customer appointment reminders and delivery confirmations. They can be powerful tools for cutting costs and reducing lost revenue from no-shows. Use Case #1: Proactively Alert Consultants About New Projects.
MARKETING ACTION | THURSDAY, APRIL 9, 2015
[Interactive] Productivity-Boosting Benefits of Virtual Meetings
Tips for Interactive Meetings. Your participants will be more engaged if you can find ways to make your meeting interactive. Make the connection personal and interactive by giving participants ways to engage: Use whiteboards. Open a whiteboard , like the one in WebEx, to encourage interaction and collaboration.
THE ROI GUY | TUESDAY, JANUARY 25, 2011
[Interactive] Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers ROI Calculator for Interactive Inte.
THE ROI GUY | WEDNESDAY, JANUARY 23, 2013
[Interactive] Why Spreadsheets Don't Work for ROI / TCO Tools
No reprogramming is necessary, as the spreadsheet serves as the tool’s engine, but with a much more usable and powerful on-line interactive front end, identity and access control, enhanced reporting, database and credibility. Many organizations have developed spreadsheet models to help economically justify solutions. How Can We Help?
HUBSPOT | THURSDAY, SEPTEMBER 12, 2013
[Interactive] Is Social Media Killing Brands?
Think like people, talk like people, interact with people like people. What the. Needless to say, I was pretty confused, and also intrigued. So let''s break it down here to figure it out. What the heck did you mean, Don E. Schultz? How can social media be "killing" brands while simultaneously driving more business than ever before? We Are.
KOMARKETING ASSOCIATES | THURSDAY, MAY 24, 2012
[Interactive] 4 Ways B2B Marketers Can Grow Their Retargeting List Size
Retargeting (also called remarketing) is the act of serving display advertisements to users who have viewed specific pages on your web site as they browse other sites across display networks on the web. It is an extremely effective and valuable method for interacting with your customer base. unique piece of content or reminder.
HUBSPOT | WEDNESDAY, MAY 8, 2013
[Interactive] The CEO's Guide to Listening on Twitter
Below, I''ve outlined how I use Twitter to interact with the people I care about most, filter through massive amounts of data to find the information I''m looking for, and manage my Twitter handle while still managing to get some work done on occasion. How the heck do you use this thing?". Set up Multiple Twitter Streams. HubSpot''s Timeline.
MODERN B2B MARKETING | WEDNESDAY, MAY 19, 2010
[Interactive] 5 Ways B2B Blogs Can Fast-Track Marketing Efforts
Moreover, by responding to prospects’ comments, B2B marketers can interact with and nurture those leads. From the ability to interact with prospects to increased search engine visibility, the potential benefits of integrating a blog into the marketing mix are endless. B2B blogs provide an avenue for thought leadership content.
HUBSPOT | THURSDAY, AUGUST 5, 2010
[Interactive] Social Media Marketing Lessons From Justin Bieber
At that point, Justin opened a Twitter account and spent over a year interacting with fans and uploading more homemade videos to YouTube. ” Lesson: We often see companies get so big and removed from their consumer base that they have no idea how to interact with the public (ahem, BP). Engage Early, Create a Sense of Ownership.
HUBSPOT | THURSDAY, JUNE 12, 2014
[Interactive] You're Going to Waste 31 Hours in Meetings This Month
For instance, 67% of people from a Clarizen/Harris Interactive survey report they''re spending up to four hours a week getting ready for their next status update meeting. Cue the collective groan. According to Atlassian , 31 hours are spent in unproductive meetings, and most employees are attending 62 meetings a month. Source: NYTimes ).
FIFTH GEAR ANALYTICS | WEDNESDAY, AUGUST 13, 2014
[Interactive] Don’t Ignore These 10 Financial Services Marketing Trends
Engagement isn’t just the act of personally connecting with your customers, but also how they interact with each other about you. Technology and changing customer demands have started to reshape the way banks and financial institutions not only do business, but market their brands, products and services. Marketing Analytics is red hot.
NUSPARK | SATURDAY, MARCH 9, 2013
[Interactive] Custom Reports: Measuring Lead Generation Conversions with Google Analytics
goal is simply a defined metric you’d like to track, whether it be a view of a page, content that is downloaded, or a multi-page interaction such as average time on site or pages per visit. A conversion is the completion of a defined goal or a transaction. Google Analytics, Conversions, and Marketing Measurement. Visits. Visitors. Podcasts.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, JANUARY 17, 2011
[Interactive] Why You Need to Know About Social Selling
They need to make sure they've done their homework and that that homework is reflected in every communication they have with the prospect, including delivering high value content on each interaction. Salespeople need to make sure that every interaction the prospect receives is a quality one. Customers are more frazzled than ever.
HUBSPOT | MONDAY, APRIL 13, 2015
[Interactive] 3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
With interactive technology, triggers have become more important than ever before: A person receives a trigger, and they''re encouraged to act immediately, and sometimes on impulse. Just like some words are more persuasive than others, some designs are more persuasive than others, too. What makes him or her tick? What are her or his goals?
MARKETING ACTION | TUESDAY, JANUARY 22, 2013
[Interactive] Data-Driven Marketing: 10 Trends for 2013
What: Incentivized advertising, real-time social interactions during live events, delivery of rich, related content across screens. Bruce Biegel of The Winterberry Group gave a presentation earlier this month to the Direct Marketing Club of NY (DMCNY) to introduce Outlook 2013: Data Driven Marketing, Today and Tomorrow.
HUBSPOT | MONDAY, SEPTEMBER 8, 2014
[Interactive] 5 Brilliant Marketing Campaigns for Boring Products
For a boring product like car insurance, this ad blew up because it was simple, featured something people would want to win, had immediacy (the sweepstakes only lasted 36 hours), had John Krasinski from The Office as celebrity endorsement, and was interactive. Not every brand is as exciting and sexy as Apple, BMW, or Red Bull. Million.
HINGE MARKETING | TUESDAY, AUGUST 5, 2014
[Interactive] What to Know about LinkedIn Groups in Management Consulting, HR, Law and other Professional Services
Once you establish your network, the best way to engage and interact with them is through groups. If you respond to a particular comment, use the names of the people you are interacting with to address them directly. 3. But do you know exactly how to proceed? Why LinkedIn over Other Platforms? Below are three steps to get started.
SYNECORE | SATURDAY, APRIL 18, 2015
[Interactive] The Importance of Brand Integrity in the Digital Age
Make change actionable by tapping into data from various online assets and consumer interactions on a consistent basis; use theses inputs to refine your product/service offerings and brand message. A few weeks back, I was involved in a minor dust up at a local bar. First, a little background…. Bartender: “Not sure what you’re talking about.”.
SAVVY B2B MARKETING | WEDNESDAY, JUNE 6, 2012
[Interactive] Designing a Promotional Video
· you include interaction where appropriate. You’ve been asked to design a product video. Now what do you do? Video is big, it’s really big and many companies are finding out that video can be a powerful tool wjen creating buzz around their product. The thing to remember though is that this is not your Daddy’s video.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, NOVEMBER 11, 2010
[Interactive] B2B Marketing Automation gathers steam
Moreover, they don’t want to have to interact with sales every time they want information. Marketing automation plays a critical role in supporting self-service sales interactions. Marketing automation software is arguably the hottest segment of the CRM industry and becoming the centerpiece of many marketing programs. Tweet This!
MODERN B2B MARKETING | THURSDAY, APRIL 16, 2015
[Interactive] Inspiration in the Nation! Live From The Marketing Nation Summit Day 2
You must be present where your customers are interacting! Author: Dayna Rothman The Marketing Nation Summit has come to a close! As I sit here on my couch (in my pajamas) writing the day 2 recap blog, I am feeling very inspired (and exhausted) from the whirlwind that was Marketo Marketing Nation Summit. Demographics are simply not enough.
HUBSPOT | WEDNESDAY, MARCH 16, 2011
[Interactive] The Thank You Economy According To @GaryVee
Gary Vaynerchuk, a business owner, wine blogger and author, took the stage at South By South West Interactive to talk about his newest book, The Thank You Economy. It is this type of interaction, Vaynerchuk believes, that will thrive in the evolving business landscape. If content is king, Vaynerchuk said, then context is God.
DIGITAL VOICES | FRIDAY, AUGUST 23, 2013
[Interactive] 5 Awesome Social Campaigns that Illustrate Social, Mobile, Analytics and Cloud (SMAC) Synergy
In an effort to generate buzz and awareness about its mobile capabilities in advance of the popular music, film and interactive conference, the Tenfour creative agency partnered with Waggener Edstrom to create an application that would be a fit the target audience in Austin for SXSW: “Tweet-a-Beer” was the winning concept.
B2B MARKETING INSIDER | TUESDAY, AUGUST 30, 2011
[Interactive] The Biggest Challenge in Content Marketing
Chapman ( @cc_chapman ) predicts companies will become better at this when he begs to see “ more brands interacting in real time with their customers.. In these posts, Michele Linn ( @michelelinn ) has done a great job pulling together some of the greatest minds in Content Marketing and getting their thoughts down in one place.
HINGE MARKETING | TUESDAY, AUGUST 19, 2014
[Interactive] Why You Should Integrate the ‘Content Funnel’ into Your Firm’s Technology Marketing Strategy
While there are many opinions on what technology marketing strategies work best when it comes to generating and nurturing leads, what’s not up for debate is this: today, the majority of prospective clients are looking for their information online first – before they’re receptive to any human interaction. Consider the 2.25
WRITING ON THE WEB | WEDNESDAY, OCTOBER 20, 2010
[Interactive] Content Marketing that Speaks to the Old Brain
As my entire interaction had lasted only 30 seconds, this eight dollar profit translated into a $960/hour consulting fee, not bad. You get better results with your content marketing when you speak to the “ old brain , the one that’s also known as the primitive brain or the survival brain. His sign read, “Homeless.
HUBSPOT | MONDAY, AUGUST 5, 2013
[Interactive] Let's Get Personal: Why We Need to Market to Individuals, Not Audiences
When you''re interacting on social media, are you sharing something you''d actually enjoy consuming ? “Three-fourths of the hours streamed on Netflix are spurred by the algorithms that recommend specific shows and movies based on a subscriber''s past viewing.” That''s what I read a few short weeks ago in the New York Times.
WRITTENT | THURSDAY, SEPTEMBER 11, 2014
[Interactive] 9 Magnetic Headline Formulas to Grow CTR
Despite a massive influx of interactive multimedia, writing still rules the web. That makes powerful headlines essential for the success of any online blog or business. Luckily, the science of attracting attention through headlines can be condensed into a handful of simple formulas and tricks. Tell Them How To. How To __. She Said What?!
HUBSPOT | WEDNESDAY, MAY 12, 2010
[Interactive] Twitter Gets Business-Savvy with New Business Center
Previously, users could only connect via DM when both parties followed each other, often limiting the amount of interaction between companies and customers. Take advantage of the added preferences to reach out to your customers and interact with them personally as this new business center is launched to all users. Connect with HubSpot
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, DECEMBER 20, 2009
[Interactive] How social media can hurt business relationships
. The social web may be the most revolutionary marketing tool since the advent of radio. I don’t have to tell you why at this point. But for all the opportunities, there can also be danger, if the technology is mis-applied or misunderstood. Here are some ways social media can destroy customer relationships: 1) Hit and run communication.
TOM PISELLO | THURSDAY, SEPTEMBER 16, 2010
[Interactive] Marketing Budgets on The Rise. Sign of Economic Recovery, or Head.
Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Alinean Powers ROI Calculator for Interactive Inte. Thursday, September 16, 2010 Marketing Budgets on The Rise. over next 12 months.
TOM PISELLO | FRIDAY, NOVEMBER 5, 2010
[Interactive] Tom Pisello: The ROI Guy: Alinean joins Content Marketing.
Alineans contributions will specifically target ways b2b marketers can Fight Frugalnomics - helping to overcome growing buyer skepticism, overload and frugality with interactive smart content(tm) and diagnostic sales tools. Alinean Powers ROI Calculator for Interactive Inte. CIO Priorities for 2011 Indicate Continued Frugaln.
SALES INTELLIGENCE VIEW | TUESDAY, FEBRUARY 25, 2014
[Interactive] 3 Strategies You Need for Social Selling: The Non-Creepy Solution to Your Tedious Investigative Past
Social interaction offers an incredible opportunity to create a valuable feedback loop and increase trustworthiness as your company responds to customer inquiries and posts educational, interesting or thoughtful content. Customer research used to be a time-consuming task for salespeople. If Nostalgia for the Win. Nerd out with us! Register.
CRIMSON MARKETING | TUESDAY, APRIL 30, 2013
[Interactive] 4 Tips for Finding Great LinkedIn Groups that Will Help Generate Leads
Sometimes its hard to know where the best conversations and interactions are happening. Sometimes we’re not 100% sure ourselves where we need to be to start the right engagements. ” And I couldn’t agree more. Here are 4 great tips for finding the right LinkedIn groups for your efforts: 1. Scrutinize the group’s activity. 3.
MARKETING ACTION | THURSDAY, DECEMBER 19, 2013
[Interactive] Why Advocate Marketing Should Be Part of Your Lead Generation Strategy – Part 2 of 2
Advocates can be kept engaged with fun, interactive challenges and regular feedback. In our last post , we discussed what advocate marketing is, why it works and why marketers love it. Now let’s dive into how to motivate your advocates and keep them engaged for the long-term. Motivating through value and needs. Let’s be honest. license.
CRIMSON MARKETING | WEDNESDAY, JANUARY 8, 2014
[Interactive] CMOs: Watch Out For These 6 Things in 2014
This movement “empowers providers, peers and ‘consumers’ alike to directly interact, do business or engage in transactions” (think AirBnB). Let’s get straight to it. Here are the main things all you CMOs and marketing executives need to keep an eye on this year: 1. The Collaborative Economy. ” 2. ” 3.
HUBSPOT | THURSDAY, JUNE 19, 2014
[Interactive] 60 Marketing Acronyms Every Industry Pro Should Know
Marketers use it to get to know their audience, trace their customers'' paths, and make a visual assessment of how visitors interact with their pages. good user interface provides a user-friendly experience by allowing the user to interact with the software or hardware in an intuitive way. 60 Common Marketing Acronyms. See SaaS.).
MARKETING ACTION | MONDAY, AUGUST 12, 2013
[Interactive] Nurture Marketing Basics: Align Your Offer with the Right Content
Each nurturing interaction should carry forward a central theme or next-step recommendation. Let the offer progress gradually, especially in a complex sale, as more and more interactions are exchanged between company and prospect. How many different things does the prospect need to consider before making a decision? ” Register.
B2B MARKETING INSIDER | TUESDAY, JUNE 21, 2011
[Interactive] Mobile Marketing Is A Strategy Not A Tactic
Re-think thought leadership and create mobile versions for all content and mobile-specific content programs to drive positive and unique interactions. What has more users than all the TVs, PCs and landlines in the whole world combined ? What is a bigger channel than the 1.7 billion people surfing the internet worldwide? The answer is Mobile.
VERTICAL RESPONSE | FRIDAY, SEPTEMBER 19, 2014
[Interactive] Unique Ways to Build Your Email List
Email signature – Think about how many emails you send on a daily basis, and how many different people you interact with in those emails. Many of you may already be growing your email lists through sign up forms on your website, or printed sign up sheets near your register. So far, so good. Don’t know how to create one?
DIGITAL BODY LANGUAGE | FRIDAY, FEBRUARY 6, 2009
[Interactive] All You Never Cared to Know About Deliverability
Criminal Record: Having a clean record is definitely a good thing when you interact with the folks at the border. I'm very happy that we have Dennis Dayman on the Eloqua team - a man who lives and breathes email deliverability. Let's look through a few of the approaches that are used.
HUBSPOT | TUESDAY, MARCH 24, 2015
[Interactive] Why We Acquired Rekindle
So, as we think about the right companies to join our team, one of the key elements that we look for is a company''s commitment to solving for the needs of their customer and how that interaction will ultimately help those customers grow and expand their own businesses. But how? Rekindle’s team meets all that criteria and more.
BLUE FOCUS MARKETING | WEDNESDAY, JUNE 12, 2013
[Interactive] Facebook Home – The Pursuit of Social WOW for Brands
This new take on the mobile social experience should better equip brands to put the “wow” into their interactions with their Facebook community. While not a dedicated operating system itself, Facebook Home installs to Android phones, creating a “family of apps” centered around Facebook that makes social mobile interaction a cinch.
MODERN B2B MARKETING | WEDNESDAY, JUNE 26, 2013
[Interactive] 5 Creative Ways Cloud Software Companies Can Market Throughout The Customer Lifecycle
Consider every transaction an opportunity for interaction. 2. Author: Celia Brown Cloud technology has revolutionized the way we develop, deploy, and buy software. Marketers who are willing to step up their game will embrace Cloud and engage in strategies like those below to transform the customer experience. 1. Lifecycle Marketing
ANNUITAS | WEDNESDAY, JANUARY 23, 2013
[Interactive] Marketers…We Still Have Work to Do
Last week, I had the privilege to serve as one of the presenters at the inaugural Interact13 event, a conference focusing on content marketing, social media, and other interactive marketing media for the B2B and B2C marketer. Here are some observations based on my time and discussion at Interact13. The good news? The response? Crickets.
HUBSPOT | FRIDAY, APRIL 3, 2015
[Interactive] 4 Ways Healthcare Marketers Should Utilize Social Media
Use social media as a way to interact and engage with your patients or customers. Social media is no longer a marketing afterthought for companies and organizations. Every major brand is present across the major social media platforms, and they are actively planning strategic campaigns around social activity. Why is this? See what they post.
MODERN B2B MARKETING | THURSDAY, DECEMBER 20, 2012
[Interactive] All I Want For Christmas: 12 Thought Leaders Share their Favorite Gifts for Marketers
Chris Winfield , CMO and Founder at BlueGlass Interactive. by Jason Miller What is the best holiday gift for a Marketer? With less than 5 shopping days left until Christmas, there is still time to get the marketer in your life a thoughtful gift. So here you go, thought leader Foldable Me’s along with their best gift ideas for marketers.
VOLACCI | FRIDAY, NOVEMBER 15, 2013
[Interactive] Are you using Universal Analytics?
With Universal Analytics, by basing the analytics off of users, you get a better understanding of how a user is interacting with the property over time. Are you using Universal Analytics yet? If not, get ready for it - Google will soon be upgrading all legacy Google Analytics accounts to Universal Analytics. Better load times!
ENGAGE | THURSDAY, JANUARY 9, 2014
[Interactive] You Can’t Survive on Facebook Alone
Younger users dislike the public nature of interactions and want privacy from the scrutiny of adults — especially family members. As Facebook stumbles on its way to more monetization, speculation has started to build about the leading social network''s inevitable demise. Facebook is still by far the most frequently used social platform.
B2B MEMES | FRIDAY, OCTOBER 29, 2010
[Interactive] Will Mobile Formats Change Web Design Habits?
It also means thinking about what are the real interactions you are hoping to encourage from the reader—to share the story, to comment on the story, or to dive deeper into a specific topic?”. My hope was that tools like Reader and its peers, Readability and Instapaper , would encourage cleaner Web design. It was, admittedly, a faint hope.