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  • HINGE MARKETING  |  TUESDAY, JULY 21, 2015
    [Interactive] Rethinking Referral Marketing: Demonstrate Your Expertise
    This gives your audience multiple ways to interact with your offerings, and it gives you the opportunity to gradually expand on your ideas and take audiences more and more in-depth. Once you’ve developed a referral marketing strategy , the next step is to implement focused marketing techniques designed to demonstrate your expertise.
  • HUBSPOT  |  WEDNESDAY, AUGUST 8, 2012
    [Interactive] 7 Habits of Remarkably Charismatic Marketers
    Plus, they're small, digestible nuggets of information that people can easily share to increase their own industry clout. 2) Make your marketing something people want to interact with. Gamification is another creative way to get people to interact with your content and expand its reach. love those people. awesome. That (along with Inc.'s
  • JUNTA 42  |  SATURDAY, APRIL 23, 2016
    [Interactive] This Week in Content Marketing: Is Content Marketing Actually a Thing?
    From finding your audience and developing engaging content to authentic interaction and webinar promotion, you’ll discover the five steps to attract your target audience to your next webinar in this new report from GoToWebinar. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Sponsor (40:29).
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Interactive] How to Measure Success in Inbound Marketing
    This is the percentage of new visitors who leave the site almost immediately, with no other interaction. Social media should be interactive, so look at things like Facebook “Likes” and comments, retweets and @replies on Twitter, YouTube video views, shared links, etc. Start with these questions. Or maybe you’re the marketing person.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 15, 2013
    [Interactive] Non-Profits That are Doin’ it (Social Media) & Doin’ it & Doin’ it Well
    You can then use the built-in analytics on Facebook known as Insights, to find out what your followers like and interact with so that you continue to post more of what they want. Videos are highly interactive, interesting and can drive people to your website, blog or YouTube page. Twitter. Pinterest. All rights reserved.
  • HUBSPOT  |  MONDAY, JUNE 27, 2016
    [Interactive] 7 of the Best Facebook Live Videos We've Ever Seen
    By going live, Tastemade simply added a unique interactive element. But this wasn't just any old dance battle: "Dance Craze Battle: Live" was an interactive competition that required the audience to vote on performances and submit suggestions for dance moves. Oh, and did we mention the potential live video has for Facebook engagement?
  • JUNTA 42  |  SATURDAY, JUNE 11, 2016
    [Interactive] This Week in Content Marketing: Content Marketing as a Profit Center
    From finding your audience and developing engaging content to authentic interaction and webinar promotion, you’ll discover the “5 Steps to Attract Your Target Audience to Your Next Webinar.” PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Content marketing in the news.
  • BIZNOLOGY  |  TUESDAY, APRIL 1, 2014
    [Interactive] Social Media is Like Riding a Bike
    Like a spider on the web, you’ll also need to build that same sort of connection with your community online, be it through the looser associations you might make through Twitter all the way to the very intimate interactions you can have on Listservs, message boards, and blogs. Oh, and purple. Take A Safety Course. doubted their process.
  • FATHOM  |  TUESDAY, JANUARY 5, 2016
    [Interactive] 5 Things Your Customers Wish You Knew About Them
    They want everything to run smoothly, to not be taken for granted, and to have a satisfying experience when interacting with a brand. Recently, I stumbled upon a quote that said something to the effect of, “…customers don’t care about your logo, they care about what you do”, and it got me thinking. Heck, we do it for free.
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 20, 2012
    [Interactive] 3 Unique Ideas from SXSW B2B Social Media Panel
    Integrate game mechanics into an interaction to emotionally engage and empower users. At this year’s SXSW, one of the strongest B2B social media sessions was the panel “ Social Media in the Underground World of B2B.” The panel opened by covering social strategy and engagement. Show the connection from social to sales.
  • SNAPAPP  |  WEDNESDAY, JULY 20, 2016
    [Interactive] Key Takeaways from DGR’s Sales Enablement Tech Report
    That means having a robust selection of offerings for these opportunities, such as: Interactive assessments, polls, or trivia. At the same time, it gives users an interactive experience that helps them better understand their own needs. Key Takeaways from the 2016 Sales Enablement Tech Report. Why does this happen? Case studies.
  • SNAPAPP  |  TUESDAY, JUNE 7, 2016
    [Interactive] Wrapping up SiriusDecisions’ Summit 2016
    Another SnapApp customer, Hyland , creators of OnBase, presented a case study with our CEO, Seth Lieberman, on the ways that the company has shrunk conversion times from both lead to qualification and from opp to close by using interactive content. To solve that problem, Hyland investigated and eventually utilized interactive content.
  • PUZZLE MARKETER  |  MONDAY, FEBRUARY 18, 2013
    [Interactive] Why Your Business Should Go Mobile
    Once you’ve outlined your mobile site structure and decided how you want your customers to interact with you, it’s time to build your mobile site. Originally posted here at USSCOSpeaks.com It is not surprising that mobile searches have grown four times since 2010 (Google Mobile Optimization Webinar, 2011). Still think it’s going away?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Interactive] Human-to-Human Marketing: A Trend for 2015 and Beyond
    After all, just because consumers are so connected to their devices doesn’t mean they’ve stopped craving human experiences and interactions. By interacting at eye-level, where your audience frequents, they can see you as just another person trying to help them out, reaching out just to connect, or just to say, “Thanks for your support! ”.
  • SYNECORE  |  WEDNESDAY, JUNE 19, 2013
    [Interactive] ModCloth: A Rad (and Obvious) Social Media Strategy
    ModCloth co-founders Eric Koger and Susan Gregg Koger explain the intimate approach the brand takes to consumer interaction. "We don’t see ourselves as a purveyor of specific products," says Eric. "We''re very relationship based." Brands should delight. Really, that’s what it all comes down to, right? That’s human nature, baby. PROMISE…).
  • SYNECORE  |  MONDAY, JUNE 10, 2013
    [Interactive] Amazon is Killing it with Millennials (and Advertisers)
    Based on an August 2012 survey by Harris Interactive for The Search Agency , millennial US Internet users were much more likely than older respondents to click on search engine ads — 30% vs. 18%. Does Amazon have the winning formula when it comes to connecting with millennials? Amazon is “Most Liked”. Looks like Amazon’s the cool kid.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Interactive] The Qualities of a Powerful Word-of-Mouth Marketing Strategy
    Monitoring and interacting with your social media community has to become a regular part of your life so you and your community are actually.well, friends. With what communities do they interact? But in reality, any companies that seem to have achieved remarkable growth in this manner do indeed have phenomenal products. Be Exclusive.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MARCH 7, 2015
    [Interactive] 5 Digital Marketing Campaigns Inspired By Women
    Today marks International Women’s Day , globally celebrating women’s achievements in a call for greater equality. This year’s theme is “Make it Happen,” encouraging effective action for advancing and recognising women. Which campaigns are you most inspired by? Modern Marketing in Action
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Interactive] 9 Resources to Help You Become a Better Leader
    Scott took this pivotal interaction and used it to develop a framework for giving better feedback at work. Some things in life are relatively straightforward to learn. Want to knit a scarf? Head the local craft store, pick up a book, and get to work. Learning to lead others isn't so linear. Chances are, it was rough to receive. Period.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Interactive] What Social Selling Isn't
    Social selling isn’t replacing face-to-face interaction. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Just like anything shiny and new, social selling suffers from a fair amount of hype. And with hype comes misunderstanding. This is a recipe for disaster. Wrong.
  • HUBSPOT  |  MONDAY, AUGUST 5, 2013
    [Interactive] Let's Get Personal: Why We Need to Market to Individuals, Not Audiences
    When you''re interacting on social media, are you sharing something you''d actually enjoy consuming ? “Three-fourths of the hours streamed on Netflix are spurred by the algorithms that recommend specific shows and movies based on a subscriber''s past viewing.” That''s what I read a few short weeks ago in the New York Times.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Interactive] Inbound Calls: Your Company's Biggest Untapped Lead Resource? [Infographic]
    Marketers are still primarily focused on creating more opportunities from digital interactions. As a marketer, you’re responsible for driving leads that ultimately convert to revenue. But it''s very possible you may be overlooking a valuable source of leads: inbound calls. That’s right -- smartphones aren’t just mini computers.
  • ACT-ON  |  MONDAY, AUGUST 8, 2016
    [Interactive] 10 Things You Need to Know About Account-Based Marketing
    On average, a B2B customer will use 6 interaction channels (e.g. Account-based marketing (ABM) is a big deal. It seems as though it’s being mentioned on every webinar, at every marketing conference, and in all major marketing strategy discussions. ABM Helps to Loop in All Decision Makers. On average, every purchase now requires 5.4
  • VIDYARD  |  TUESDAY, NOVEMBER 3, 2015
    [Interactive] 10 Ways to Use Personalized Video to Blow Everyone’s Socks Off
    Add the contact’s name, photo, and more right into the screen shots of the product so they can experience what it would be like to interact with the product themselves. Personalized Video is a new and exciting way to attract, engage, and convert leads and customers. Couldn’t make it to the webinar? We’re bombarded with marketing content.
  • HALEY MARKETING  |  FRIDAY, JANUARY 8, 2016
    [Interactive] How Being Visual On Social Media Can Help Your Staffing Firm
    If you're already interacting with followers as a business, liking and sharing posts of fellow businesses and followers, and informing your audience of what's going on with your business, you're likely to be one giant step ahead of your competition.  You already tell your audience who you are, now let them see who you are. Is it all text?
  • ACT-ON  |  MONDAY, OCTOBER 24, 2016
    [Interactive] How, And Why, You Should Calculate Customer Lifetime Value (CLV)
    Behavior history profiles can also uncover likely follow-up sale products based on each customer’s pre-purchase and post-purchase interactions. The true value of a customer is not just the size of the deal. Instead, it should be calculated with other (more important) factors such as how long they are likely to remain your customer.
  • FATHOM  |  FRIDAY, MAY 16, 2014
    [Interactive] How Do You Measure the Success of Digital Marketing?
    What is the desired outcome of the visitor ’ s interaction?  Engagement – this measures people interacting with your brand.  Digital marketing certainly has changed from the early days of link building for organic SEO rankings and PPC strategies that ultimately depended on spend to get to 1 st position.  Well, sort of. Website visit?
  • HUBSPOT  |  FRIDAY, MAY 17, 2013
    [Interactive] Google Launches Dramatic Redesign of Google+, Emphasizing Context and Content Discovery
    Google+ users will also notice that a lot of features are animated now, boosting the interactivity of the social network. You may have caught wind of some of the announcements coming out of the Google I/O conference over the past couple of days. Did you miss that? We kind of glossed over it, too. What''s New With Google+?
  • BIZNOLOGY  |  FRIDAY, JUNE 19, 2015
    [Interactive] Why CIOs and CMOs need to be joined at the hip
    And the interaction between marketing and technology consists mainly of loud demands and finger-pointing. What do CIOs and CMOs have in common? I’m not going to roll out the studies, but we keep seeing the same numbers–that the two C-level executives with the shortest tenures are CIOs and CMOs. So, yeah, they have that in common.
  • CONTENT STANDARD  |  MONDAY, MAY 16, 2016
    [Interactive] What’s the Difference Between an Experience and a Customer Experience?
    Instead, this story will help tactical marketers understand the psychological factors that come into play when a person decides to buy or interact with a company online. ” “Customer experience is an organization’s intended and actual value placed on the moments of interaction between a customer and a brand. What?!
  • MI6 MARKETING AGENCY  |  WEDNESDAY, FEBRUARY 24, 2016
    [Interactive] Should My CEO be on Social Media?
    There are many reasons companies, business leaders and CEOs themselves use for not being on LinkedIn or Twitter or any other social media platform for that matter. In the early days of social media (circa 2010 ish) it made sense for CEOs to be cautious and prudent. For those CEOs with their heads in the sand “the times they are a-changin’”. Sources.
  • CONTENTLY  |  MONDAY, NOVEMBER 28, 2016
    [Interactive] Facebook’s Algorithm Has Unprecedented Power. Here’s How We Need to Respond
    The Wall Street Journal’s incredible “Blue Feed, Red Feed” interactive experience showed the vastly different information Facebook shows based on your political affiliation. As I write this, a single algorithm controls the flow of 40 percent of all web traffic to publisher sites. This movement is exactly what we need.
  • MARKETRI  |  TUESDAY, APRIL 23, 2013
    [Interactive] How Can Marketing and Business Development Work Together to Maximize Results?
    firm that understands the role of each function and how they interact and support one another will be able to leverage both functions to realize more streamlined business growth and a higher return on investment. But, how do these departments and key attributes effectively work together to increase a firm’s ROI? Firm Messaging.
  • CEROS  |  TUESDAY, APRIL 5, 2016
    [Interactive] The Psychology of Nostalgia and Content Creation
    This post, The Psychology of Nostalgia and Content Creation , written by Meg Cannistra , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. The post The Psychology of Nostalgia and Content Creation appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading!
  • SNAPAPP  |  WEDNESDAY, MARCH 14, 2012
    [Interactive] The Anatomy of a Successful Facebook Post
    While instincts honed from a lifetime of interacting with people can help guide you to Facebook success, you should also incorporate a handful of key characteristics shared by the most effective business posts.? 1. Posts made after work get more traction, since more people have free time available to interact with them. Timing. Value.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 22, 2015
    [Interactive] How To Create Content People Love
    Think of your audience at levels deeper than just how they interact with your brand. Over the past few years we’ve seen a fundamental shift in the way we create, consume and share content. Every single day: 4.5 billion pieces of content are shared every day. billion photos are uploaded and shared. 500 million tweets are posted. Puppies.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 29, 2012
    [Interactive] Integrating Social into Your Marketing? Don’t Overlook Your Most Important Asset
    Engage with consumers on your site Provide opportunities right on your site for consumers to interact with you; offering surveys, opportunities to vote, give ratings and opinions, allowing comments—all of these are ways to give a voice to your site visitors.  It’s a good idea to respond to their communications, so they know you are listening.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 29, 2011
    [Interactive] 5 Steps To Get Your Social Media Game On
    See how they interact. Are you thinking about getting started in social media personally? Don’t worry, you are not alone. You are not the last one to drag your feet a bit and jump on the social bandwagon! But ask yourself the big questions. In my first blog I answered “ Why am I in Marketing? Google your name and see how you do.
  • BULLDOG SOLUTIONS  |  THURSDAY, JULY 14, 2016
    [Interactive] ABM: An Ancient Practice? Part 2
    Advances in database marketing, sales force automation and marketing delivery platforms were revolutionary for scaling the level of interactions and visibility into activity that influenced the buyers in your favor. In the last post , we talked about the evolution of Account-Based Marketing (ABM), the hottest little 40-year-old trend around.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Interactive] 5 Ways You Can Add Social Proof to Your Landing Pages
    Below is an example of an embedded tweet -- notice how you can interact with it by retweeting it, favoriting it, or clicking into the profile: I love cookie days at @HubSpot. Imagine you and I were chatting, and I leaned in and told you, "I''m a really amazing oil painter. People look at my paintings and think they''re photographs.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 30, 2013
    [Interactive] How to Reduce Poverty – Answer: Fix Homes – TED Talks with Paul Pholeros
    In this sparky, interactive talk, Pholeros describes projects undertaken by Healthabitat, the organization he now runs to help reduce poverty — through practical design fixes — in Australia and beyond. Sundays are for learning. believe in lifetime learning. The key insights: think beyond medicine and fix the local environment.
  • JUNTA 42  |  SATURDAY, APRIL 9, 2016
    [Interactive] This Week in Content Marketing: Big Brands Favoring Content, But Will It Matter?
    From finding your audience and developing engaging content to authentic interaction and webinar promotion, you’ll discover the five steps to attract your target audience to your next webinar in this new report from GoToWebinar. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Sponsor (35:00).
  • FATHOM  |  TUESDAY, OCTOBER 20, 2015
    [Interactive] How to Attract Prospective Students Through Storytelling
    Increase interaction by streaming videos, posting high-quality photos, and responding to comments. How would current students respond if asked what convinced them to study at your college or university? Their answers may surprise you. But where does this feeling come from? So is your school leveraging the stories that set it apart? Blogs.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 10, 2014
    [Interactive] Marketo Conference: Small Changes, Big Picture
    They put an application layer on top of that, including marketing automation, interactions (real time personalization, search engine optimization, social marketing), and operations (marketing management). The SEO and calendar features are still in beta and will be rolled out this spring and summer. My main reaction was, what’s new?
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 19, 2011
    [Interactive] Nonprofits and Social Media: Why Technology Isn’t Killing Customer Service
    As non-profit organizations (NPOs) slowly begin to embrace social networking, there are still those who feel that using technology to interact with customers is impersonal and diminishes the level of service offered. Determining where your efforts will make a difference and improve your customer interaction is key to maximizing ROI.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 17, 2010
    [Interactive] What is Social Media’s Next Big Thing?
    The real value comes when the one-off interactions develop into relationships and those relationships facilitate sustained collaboration. One possible answer:   The Enterprise. No, no. Information sharing and education. Crowd-sourced innovation and problem-resolution. Collaboration. Relationship-building through trust and community.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 24, 2014
    [Interactive] My Review of the book, Enchantment, by Guy Kawasaki
    Unlike the many business books I’ve read in the past, Guy’s book focus on the human interactions that make or break a relationship. Guy Kawasaki  (click on his name to be on of his 1.43 and I loved this book. want to bring Guy’s earlier book review back so current readers can appreciate this great book. What do you think?
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Interactive] How to Make the Most of Your Content: An Integrated Promotion Strategy for the Modern Marketer
    Join us Thursday, February 19 th at 1 pm EST for a webinar and interactive forum that will showcase the results from an integrated promotion strategy that increased a company’s organic traffic by 56%. Unfortunately, it won’t be getting easier any time soon. It’s no secret any more than content and promotion go hand-in-hand. Step 2: Research.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 13, 2016
    [Interactive] Why Your Brand’s Content Strategy Should Cover the News
    While it looks like another interactive investigative journalism story, it was actually sponsored by Amazon to promote its original drama, Bosch. Users are primed and ready to interact with news content on social media, creating an opportunity for branded content with a newsy spin—as long as brands can keep the quality high.
  • PUZZLE MARKETER  |  TUESDAY, APRIL 10, 2012
    [Interactive] 5 Offers to Drive Lead Generation
    Even if your product/brand is something tangible, you could create an online component to interact with it. It becomes even more valuable when you make them interactive with surveys and live questions. It’s not completely free, but it’s close enough. At some point in the conversation you can ask them to take the next step.
  • TRAACKR  |  TUESDAY, AUGUST 18, 2015
    [Interactive] View From The Boardroom – Social Networks Around The World: Challenges and Opportunities
    Today, B2C as well as B2B companies must pay attention to interactions across endless social channels – Twitter, Facebook, LinkedIn, Google+, Pinterest, Instagram…And more seem to appear every year: Viber has over 200 million users. Social Networks Around The World: Challenges and Opportunities. They looked hard to build.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 17, 2013
    [Interactive] 4 Guidelines For Prospecting Into State And Local Governments
    suppose one might be surprised that not only have I been interacting with the DMV as often as possible in every state across the US, but asking them for their time and money. I’ve never enjoyed dealing with the DMV. Just like any other organization, it’s in their best interest to reduce costs, save time, resources and reduce risks.
  • BIZIBLE  |  MONDAY, OCTOBER 12, 2015
    [Interactive] Why B2B Marketers Shouldn’t be Concerned about Mobile Ad Blocking
    And this research was before the iOS 9 change was released that enabled apps to interact with web pages to remove ads. Ad blocking is the process of removing ads (usually display ads or popups) from websites. This is done through a browser extension or more recently, an app installed on a phone. Is this part of something bigger?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 28, 2014
    [Interactive] The CMO Six-Pack: How to Pump Up Your Pipeline
    Social quickly became the most accessible touchpoint within the spectrum of customer interaction. Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Optimizing the sales funnel. Gaining greater insight into our audience. Did You Know?
  • FATHOM  |  FRIDAY, JANUARY 8, 2016
    [Interactive] Social Media Insights In 3 Minutes Or Less: Politwoops, LinkedIn’s Most Engaged Members & More
    These bots enable developers to create interactive experiences that will auto-respond to users, return images, manage payments, deliver information and even provide location services.  Welcome to the first edition of Social Media Insights In 3 Minutes Or Less, a short and sweet three minute (or less) read of the latest news in social media.
  • FATHOM  |  MONDAY, AUGUST 15, 2016
    [Interactive] Do You Know Why Integrated Marketing is So Remarkable?
    You can complicate it like AAAA or keep it simple like Boundless, but the result is the same – presenting a cohesive brand message to your audience, no matter where or when they are interacting with you. When is being integrated  ever a bad thing? Working together, becoming unified, combining talents. Personalization is the growing standard.
  • SNAPAPP  |  THURSDAY, JUNE 12, 2014
    [Interactive] SnapApp Of The Week: Which Spur Are You?
    So in light of all the excitement surrounding this final series, Sinclair Broadcasting’s San Antonio news affiliate, FOX 29, wanted to engage local basketball fans with an interactive personality assessment related to their hometown team. Are you using interactive content marketing apps to engage your users like Sinclair Broadcasting? 
  • SNAPAPP  |  FRIDAY, JULY 11, 2014
    [Interactive] SnapApp Of The Week - Mom365's Summer Fun Photo Contest
    Over the first ten days,  Mom365's Summer Fun Photo Contest has generated: - Over 4000 photo submissions - Over 32,500 clicks (audience interactions) - 1189 Facebook shares and 28 Tweets, resulting in over 23,500 new referrals. The Additional Benefits Of Engaging Interactive Content. Enjoying The Summer With Your Baby?
  • SNAPAPP  |  MONDAY, AUGUST 18, 2014
    [Interactive] SnapApp Of The Week: Discovery's 'Shark Personality Assessment'
    Last year was their first time Discovery incorporated interactive content into the campaign on their website as well as the live show, 'Shark After Dark'.  Shark Week's Interactive Experiences Circle The Globe. Are you using interactive content to engage your users like Discovery?  Discovery Sinks Their Teeth Into Engagement.
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 15, 2011
    [Interactive] Will the Alinean sales / marketing tool development and delivery require IT involvement?
    If the tool data optionally needs to be integrated with existing CRM / lead nurturing systems, our team will work with those groups and our Interactive Content Connector services to easily specify, customize and deliver the necessary integration. SaaS IT Pisello Alinean
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 10, 2015
    [Interactive] Agility Will Rule in the Era of Engagement Marketing
    Why would someone think it any different in interacting with customers? Author: Sanjay Dholakia I’ve frequently said that marketing has changed more in the last five years than it has in the past 50. And, I think it is going to change even  more in the next 5. Change has become the new normal, and as marketers, we need to adapt.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 1, 2015
    [Interactive] Top online marketers on Twitter
    ioninteractive — ion interactive. We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. Why discriminate. also organized it alphabetically to avoid p **g contests. Turns out there’s 248 of us, at least the way I counted.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2016
    [Interactive] How to Plan & Execute Effective 'Welcome' Emails
    In exchange for just a few lines of code to personalize your email, your subscribers are more likely to open, interact, and engage in a lasting relationship with your company. How successful are your 'welcome' emails? On average , 'welcome' emails receive an unusually high open rate of 50% -- making them 86% more effective than newsletters.
  • HALEY MARKETING  |  FRIDAY, APRIL 15, 2016
    [Interactive] How Too Much Promotion Can Hurt Your Staffing Firm
    One study found that people are seven times more likely to react to a brand’s promotions after that brand has interacted with them in worthwhile way. You have a great job you think will be an awesome opportunity and you want to promote it all over your social channels. You post … and you wait … and nothing happens. How can this be?
  • LEADERSHIP  |  FRIDAY, JANUARY 30, 2015
    [Interactive] Interesting Infographics: The Good and the Bad of Social Media Marketing
    25% of US TV viewers say they’re more aware of programs because of their social media interactions. Outmarket has created an interesting infographic specifically directed to the CMO social media skeptic. found it interesting to view the good and the bad comparison and I hope you do too. 5 Key Statistics. Social Media home infographic
  • HUBSPOT  |  MONDAY, APRIL 20, 2015
    [Interactive] Apple, Google & Starbucks: Inside the Web Design Style Guides of 10 Famous Companies
    Because Google has been practicing Material Design for around a year now, you've probably already interacted with it in some capacity -- Google Calendar app, anyone? If you've ever wondered how designers at Apple defined every little element in iOS as they were building it, then you're in the right place. sure am. 10) Disqus.
  • CONTENT STANDARD  |  THURSDAY, JUNE 16, 2016
    [Interactive] How B2B Marketing Teams Can Take Advantage of Experiential Marketing
    As with any marketing and sales mix, your experiential efforts should be aimed at lead generation and supporting your brand—or more specifically, making and leaving a lasting impression with everyone you interact with. Over the past few years, the US has debated whether or not corporations should be considered “people.”
  • BIZNOLOGY  |  FRIDAY, MARCH 6, 2015
    [Interactive] Troubleshooting your B2B marketing data problems
    How can we motivate them to capture important data about the customers and prospects they are interacting with? Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day.  There are two ways to de-anonymize the website visit. 
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 27, 2014
    [Interactive] 6 Lead Scoring Lessons for Better Lead Conversion
    We can glean great information from a lead score throughout the whole buying cycle.  Do you need to bubble up clients that have interacted with recent whitepapers? Do you need to understand how your immediate sales pipeline is interacting with your content online? The lead scoring caveat. Lead scoring is a constantly evolving process. 
  • BUZZSUMO  |  FRIDAY, SEPTEMBER 11, 2015
    [Interactive] 23 Marketing Takeaways and Tips From Inbound 2015
    This is supported by our latest survey with Moz: 75 percent of content receives zero external links and 50 percent gets just two or less Facebook interactions. The BuzzSumo team were busy running from session to session at Hubspot’s Inbound 2015 conference this week. These were our key takeaways from the event. Are you worth it?”.
  • THE NEW STRATEGIST  |  MONDAY, APRIL 8, 2013
    [Interactive] Listen up! Here's 10 top snippets from Social Slam!
    It’s real-time, and is fuelled by interactivity and engagement. It needs to have your personal interaction and attention, otherwise you’re just advertising. by Jonathan Barrick. Social Slam 2013 has concluded, and that makes me sad. However, Social Slam 2013 was awesome, and that makes me happy. Want comments? It matters.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 21, 2012
    [Interactive] 2013’s Best Opportunities Will Come Through Digital Engagement
    Particularly with social media, you should make the most of your chances to engage and interact. Gleanster Research has just issued “ The New Rules of Digital Engagement ,” a report chronicling lessons learned from 2012 and offering solid advice for 2013. Among Among the findings: Online marketing rocks. Segment. percent. Take heed. Context.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, DECEMBER 22, 2011
    [Interactive] The Beauty of Imperfection
    So I kept my distance, not wanting to interact with this flawed individual. After I shared this story in today's newsletter, many people asked me to post it on my blog so they could share it with others. So, here you go. first met Mary, my husband's youngest sister, shortly after we started dating. It made me uncomfortable. They didn't exist.
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 28, 2011
    [Interactive] 4 Ways To Boost The Value Of Your B2B Marketing Content
    B2B buyers are increasingly turning to online marketing content to help them research purchasing decisions before they reach out to interact with B2B sellers. B2B marketers must understand that the content they create has to create value in order to win over B2B buyers. So how can marketers get more value out of their content marketing?
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Interactive] The 28 Best Influencer Marketing Tools
    It collects data about the content you create, how people interact with that content, and the size and composition of your network. You can also create specific personas that then interact with this audience. Interest in influencer marketing is skyrocketing. 31% of high-growth firms now have a formal employee advocacy program in place.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Interactive] The "Majority Illusion": A Mind Trick That'll Change Your Approach to Influencer Marketing
    To see this strategic positioning in action, we mapped out an interactive network graph of 77 influential voices on Twitter. While getting a celebrity to hawk your product or service is a surefire way to get a ton of people to see it, most marketers can’t afford to partner with influencers who have millions of followers. Intrigued?
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Interactive] 8 Mistakes Brands Make With Instagram
    When it comes to an optimal number of hashtags per post, a QuickSprout infographic points out that posts with 11 or more hashtags received nearly 80% interaction, compared to just 22% when using 10 and 41% when using two (Instagram limits the number of hashtags allowed per post to 30). Mistake #1: They Lack a Goal-Driven Strategy. Fat: 10g.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, MARCH 3, 2011
    [Interactive] 5 Facebook Posting Best Practices
    Many of us feel like we’ve been able to mysteriously keep the plane in the air even though we don’t really understand the variables and the dynamics of interactions that keep us aloft.  Test these time periods and see if you get more interaction or less. Dan Zarella has helped by giving us clues about language, cadence and voice. 
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 14, 2012
    [Interactive] Everything You Wanted to Know About Visual Content But Were Afraid to Ask
    For instance, we know that Marketo’s marketing practitioner buyer persona interacts with and enjoys visual content such as memes, comics, and other imagery when we post on Facebook and Twitter. Can you embed interactive infographics on a website like typical infographic? A.  And we have been very pleased with the results.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 23, 2012
    [Interactive] 5 Ways to Build Trust When Mixing Social and Marketing
    Joe thrives on the ever-changing nature of marketing in the digital age, embracing interactive opportunities, while applying three decades of hands-on expertise in online and traditional marketing. Some call this new era the Relationship era.  This new era requires a different marketing mindset. Trust is an asset that must be earned.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 21, 2013
    [Interactive] How to Make a Splash With Twitter At Your Next Big Event
    Use Twitter to live tweet, interact with partners and influencers, and drive traffic to your event page. by Dayna Rothman Being active on social networks before, during, and after your event is critical for optimal engagement. If you need some help, check out our brand new Sample Social Media for Events Template. Before an Event.
  • ETRIGUE  |  WEDNESDAY, APRIL 15, 2015
    [Interactive] Fading into Obscurity
    Regrettably, marketing automation can’t create your content or build the perfect pitch for you, but marketing automation can measure what works and what doesn’t, and help with the timing and repetition of your impressions and interactions. Recollections have a limited shelf life. So how do you move the odds more in your favor? Nurture.
  • TOMORROW PEOPLE  |  THURSDAY, OCTOBER 18, 2012
    [Interactive] How to Make the Phone Ring: Turn Prospective Customers into Paying Ones
    Those techniques might have had a place in the pre-internet world, but the market has evolved and, with it, the way in which we interact with one another. We've all been there. Work's crazy, business is booming and you've been run off your feet to such an extent you've had to send your shoes in for a retread. But wait. Mailshots? Decision.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 21, 2013
    [Interactive] Sales Leadership: Bringing a Sharp Focus to Your Sales Meetings
    Where using our online Interactive Sales Management Tool Kit, my books, DVD’s and 12 hours a month of consulting services over 5 months, we will turn executives or sales managers into leaders of sales teams.  We cover the strategies and tactics of successful sales management; recruiting, compensation, reporting and coaching and much, much more.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 17, 2011
    [Interactive] So You Think Your Sales Team Can Dance? Buyers Say “Think Again.”
    This evolution has driven increased investments in value-focused content marketing, interactive diagnostic assessment and economic justification tools, consultative sales engagement methodologies and value selling training. Frugalnomics is in full effect, with buyers more empowered, skeptical and frugal than ever before. Not so fast.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 21, 2010
    [Interactive] Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
    If B2B marketers want to create a unique and highly interactive experience, then this may be an area to explore in 2011. Share If you’ve ever seen Star Trek, Minority Report or just about any other movie based in the future, you have seen augmented reality in use, albeit in a future vision. Whoa – quite a mouthful! Content. Result was great!
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Interactive] The Fallacy of the Lazy Millennial
    Remember, information is power to us, and we understand that from every interaction there is something we can learn. This post originally appeared on the Sales blog. To read more content like this, subscribe to Sales. But as any good business person, this is generally an over simplification and based on our experience, flat out wrong.
  • HUBSPOT  |  MONDAY, MARCH 9, 2015
    [Interactive] Have an Outdated Press Page on Your Website? Here's How to Fix It
    Now enter the digital age of social media, blogs and mobile devices that create unique digital interactive experiences. Think about how most people interact online today -- especially on their mobile devices. How are you contributing to the community through philanthropic activities? Who was recently hired at the company? Design PR
  • B2B IDEAS @ WORK  |  MONDAY, JUNE 4, 2012
    [Interactive] Scientific Research: What Motivates Your Target Audience?
    And offline, we are social beings motivated by social interactions, helping others, and sense of community. Social media is an integral part of any B2B marketing arsenal, but often it can be difficult figuring out what your target audience wants out of this computer-mediated relationship. Do you have competitions?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2016
    [Interactive] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    How much you interact with others. Author: Russell Banzon If your company is anything like some that I’ve seen around Silicon Valley, your sales reps see their quotas increase quarter after quarter. With lofty goals, every sales rep needs to utilize all the tools he has at his disposal to close the deal. Warm Introductions. Sales b2b
  • READYPULSE  |  TUESDAY, OCTOBER 1, 2013
    [Interactive] #Shoporg13 Brands with the Most Social Fan Photos (Infographic)
    We track over a dozen engagement metrics, broadly within contribution types, consistency of interactions, length of time within community, engagement of content created, and influence within community. 4. Download the ReadyPulse Instagram Marketing Guide! Do you know just how many social photos are posted about your brand? More questions?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 11, 2016
    [Interactive] The Four C’s of Marketing Orchestration Testing
    The biggest and most important reason for testing channel… if you have been testing Customer Engagement, you will find out that you have customers that have not interacted at all (around 5-10%) and you will also find out you have a large proportion of customers who haven’t engaged in 270+ days. So what should we test? Content.
  • HUBSPOT  |  SATURDAY, OCTOBER 24, 2015
    [Interactive] Eat, Drink & Advertise: 10 Edible Billboards You Have to See to Believe
    In 2011, Germany-based pet food company GranataPet , created an interactive billboard that encouraged people to check in to the location on Foursquare in exchange for a treat for their four-legged friend. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. not so loved. Too cheesy?
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 29, 2013
    [Interactive] Accelerate Demand using Rich Media
    They may, however interact with your brand, or learn about your business on 3rd party websites, community sites, blogs and social media. In comes rich media, which is the combination of text, visuals, and interactive web elements published online. However, with so many competing distractions for users, this is harder than ever!
  • MARKETING ACTION  |  FRIDAY, JUNE 28, 2013
    [Interactive] 6 Tips to Ace Your Next Webinar Presentation, Part 2
    Encourage interaction. Interaction will give your content legs long after the webinar hour is over. You can develop interaction before opening up to audience questions by having a dialogue between two or more presenters. This series of six tips is for the presenter who wants to hone their skills and raise their game. Learn more.
  • SNAPAPP  |  TUESDAY, JUNE 16, 2015
    [Interactive] How Clean Data Impacts Your Lead Scoring Program
    She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Amanda Nelson, Director of Marketing at RingLead. years. That translates to about 1.85% monthly change at each company.
  • HALEY MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [Interactive] 5 Steps for Differentiating Your Staffing Firm
    They are much more likely to interact with your site, share your content, refer your site to other companies or job seekers, or ultimately fill out a contact form and become an active client or candidate. Having trouble differentiating your firm from the 20 other staffing and recruiting firms in your market? Don’t give up! Do you know?
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Interactive] Why You Should Create More "Boring" Content
    In fact, the week after that article went up, four people signed up and paid for Interact. For example, I'd want to have a CTA to “Make a quiz for your Weebly site at Interact” on a post about putting quizzes inside Weebly. I started my content journey the same way many other marketers do: Trying to "go viral.". The result? Listen.
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Interactive] 7 Inspiring TED Talks to Rejuvenate Your Nonprofit's Social Media Strategy
    And with their focus on technology and the way we all interact with one another, there are particularly rich lessons for nonprofit marketers focusing more on social media. TED (Technology, Entertainment, Design) is a global set of conferences owned by the private nonprofit Sapling Foundation, sharing "ideas worth spreading.”
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JUNE 27, 2012
    [Interactive] The Future of Social CRM
    The article in the Post continued to read, “The generation that expects immediate interactivity will also demand the ultimate personalization. Some also believe the future of social media CRM lies within a business’s ability to have its customers interact with its social media presence for profit. But what now? Win win.
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