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  • ENGAGE  |  MONDAY, APRIL 4, 2011
    [Interactive] 6 Social Media Marketing Roadblocks and How to Plow Through Them
    The idea is not to have one personal responsible for everything (though it is a good idea to have one person manage the interactions), but to have many people dedicating a small amount of their time to it. T he race is on. Social media provides a track for organizations to connect with their audience like never before.
  • MARKETING INTERACTIONS  |  MONDAY, MAY 23, 2011
    [Interactive] Sales Conversations Must Improve Buyer Experiences
    Enticing buyers to take the next steps is a critical outcome for each and every interaction. The last couple of years have turned the B2B buying process inside out. Instead of seeking out salespeople to gain answers to their questions about solving problems, buyers now push sales conversations to the end of their purchasing process. Trust me.
  • WEBBIQUITY  |  TUESDAY, JANUARY 6, 2015
    [Interactive] 27 (of the) Best Social PR Guides and Tips of 2014
    by SEER Interactive. In few professions has the emergence of social media been such a double-edged sword as public relations. Information scarcity has been replace by information overload. Image credit: leaderswest Digital Marketing Journal. How can PR pros best utilize content in this environment? Is there still a role for press releases?
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 29, 2012
    [Interactive] Savvy Week in Review: June 29th
    terrific -- and different -- way of figuring out how to interact with prospects. Summer is in full swing, but the bloggers don't seem to be taking much of a vacation. Here are this weeks fave picks from your resident Savvy Sisters. And when you're done reading, why don't you think about getting out of town. by @_AnnTran. Hope not!
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Interactive] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    Behavior history profiles can uncover likely follow-up sale products based on each customer’s pre-purchase and post-purchase interactions. Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business. But what if you have a small team?
  • CONVERSIONATION  |  TUESDAY, JULY 26, 2011
    [Interactive] Content, Stories and the Blurring of B2B and B2C Marketing
    It’s the result, both for our businesses and customers, in the largest possible sense of the word, and thus the relational and business context across all touch points and ecosystems around our brand, the people representing it and those interacting with it. Joe Pulizzi. Today, however, this seems to have changed. Bob Gilbreath.
  • HUBSPOT  |  MONDAY, JUNE 23, 2014
    [Interactive] Before & After: 5 Famous Websites Get Fictional Makeovers
    Instead of featuring hand-picked, non-interactive case studies, this screen uses smart content to serve up only the content customers care about, and allows them to become promoters by actively participating in the campaign on social media. Now on to a brand that many of us use for virtually interacting with our peers: Citrix. Apple.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 21, 2015
    [Interactive] Happy B2B Customers Can Get You More New Customers
    Remember, the more you interact with your customers (within reason), the better the relationship. As we all know, word-of-mouth is the best marketing channel there is. Social media gives us the opportunity to create and scale word-of-mouth on a level that was impossible a few years ago. Top B2B companies are already taking advantage of this.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 19, 2013
    [Interactive] Mea maxima culpa marketing
    In fact, sometimes really messing up can initiate a valuable interaction that wouldn’t have ever happened were the mistake avoided. You’ll Something’s always going to go wrong. Murphy’s law demands it. It is your mandatory tithe into the Universe. This is true about everything. Don’t. Hi {first name}. Embrace it.
  • NUSPARK  |  SUNDAY, JULY 13, 2014
    [Interactive] Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
    By becoming a member (it’s free), you can create a profile and interact with influencers from across all industries, building contacts for you to  expore. •  Open Site Explorer -  [link]  -  Once you’ve established a potential opportunity, just type the domain name into the box on this site. Getting Started. Next Steps.
  • HUBSPOT  |  FRIDAY, JULY 29, 2011
    [Interactive] Responding to Leads Within an Hour Generates 7x the Conversations
    How you handle that interaction is also critically important. There was an interesting stat out of Harvard Business Review on the importance of timely responses when it comes to following up with online leads. The data originally came from a study of 2,241 U.S. firms led by a researcher at South Korea’s Sungkyunkwan University.
  • B2B MARKETING ONLINE  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Interactive] Going around in circles? The 360 Degree View in an age of Social Media
    It's now about how a company interacts with these networks and how they manage the information flow. Companies turn to CRM tools and strategies for many reasons. Typically it's an initiative that aims to gather more information, thus providing a better service and, hopefully, a loyal customer. It's the often quoted "360 Degree View" mantra.
  • VOICE-BASED MARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Interactive] How Hotlines Can Ease Your Holiday Returns and Exchanges
    Automating information, interaction and reporting helps you stay on top of customer service demands even with a workforce that has scaled back to pre-seasonal help levels. The proverb “It is better to give than to receive” rings true especially during the holidays. Gift giving is fun, gift returning …not so much.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 10, 2015
    [Interactive] Agility Will Rule in the Era of Engagement Marketing
    Why would someone think it any different in interacting with customers? Author: Sanjay Dholakia I’ve frequently said that marketing has changed more in the last five years than it has in the past 50. And, I think it is going to change even  more in the next 5. Change has become the new normal, and as marketers, we need to adapt.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 17, 2014
    [Interactive] 6 Easy Ways to Keep Track of Your Competitors
    Get a sense of how they interact with customers. You don’t have to be James Bond or Jason Bourne to find out what your competitors are up to. Competitive analysis for small businesses also doesn’t have to take up a lot of time or money. Differentiating yourself from the competition is something every business wants to do.
  • INBLURBS  |  TUESDAY, AUGUST 16, 2011
    [Interactive] The sense and nonsense of Social Media Groups
    Take your time to go through potential Social Media Groups to find out which one offers the best interaction and in which one interesting conversations are happen. There is a simple rule: The more people are in a group and the more interaction is happen the better are your chances to participate and to get seen! The more the better.
  • MODERN B2B MARKETING  |  MONDAY, JULY 16, 2012
    [Interactive] Facebook Expert Dennis Yu on Breaking Edgerank & Creating Kick-A** Ads
    Lots of people are saying that if you advertise you will rank better organically in Facebook because Facebook doesn’t discount the ad driven interactions that occur. Recently I caught up with Dennis and he answered some of the top questions facing businesses who are marketing using Facebook. But you asked how do you do it organically.
  • VISIONEDGE  |  TUESDAY, NOVEMBER 12, 2013
    [Interactive] Managing Marketing Content Across the Customer Life Cycle
    Though it is impossible to completely capture and monitor the entire buying journey and decision, mapping the process helps you capture channel preferences and interactions. Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. The Customer Life Cycle  . Contact . 2. Connection . 3.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Interactive] How to Quickly & Easily Create a Buyer Persona [Free Tool]
    That''s when we came up with the MakeMyPersona tool , an interactive web tool that generates buyer personas for you once you answer a series of questions about your ideal customers. Whenever people ask for a primer on inbound marketing, I always start by talking about buyer personas. How do you even begin to answer these questions?
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 18, 2013
    [Interactive] 5 Ways to Engage Readers Through Curated Content
    Anything that gets people interacting in new ways is likely to drive deeper engagement, and repurposing content across multiple platforms allows you to get more mileage out of every idea. 3. Author: Pawan Deshpande Creating fresh content is a vital part of any content marketing strategy, but you don’t always have to start from scratch.
  • SALES INTELLIGENCE VIEW  |  SATURDAY, MARCH 24, 2012
    [Interactive] Microsoft Dynamics CRM and InsideView
    InsideView has a unique and powerful solution that reveals important insights that help our users have more powerful interactions with their customers and prospects.”. Share. Front row @ #CONV12 CRM keynote. Want to see the #insideview demo from up close [link]. Umberto Milletti. Mon, Mar 19 2012 11:50:37. Reply Retweet. Share. InsideView.
  • SALES INTELLIGENCE VIEW  |  SATURDAY, MARCH 24, 2012
    [Interactive] Microsoft Dynamics CRM and InsideView
    InsideView has a unique and powerful solution that reveals important insights that help our users have more powerful interactions with their customers and prospects.” Share. Front row @ #CONV12 CRM keynote. Want to see the #insideview demo from up close [link]. Umberto Milletti. Mon, Mar 19 2012 11:50:37. Reply Retweet. Share. Share.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 26, 2012
    [Interactive] Wisdom from the Most Influential PR Professional of the Century
    Building a network is a lot more than knowing people — it’s really about interacting with people and building relationships so that when you need help or in trouble or are looking for a job, the people you’ve been closest to are going to help you the most. This is a man I have admired since my days as a college student.
  • HUBSPOT  |  TUESDAY, JULY 12, 2011
    [Interactive] 5 Engaging, Daily Hashtag Topics to Follow on Twitter
    You can go about this in a friend-to-friend interaction, but even better, a business-to-customer interaction! Hashtags (#) make it easy to create and engage in discussion anytime, anywhere, and on just about anything. Follow and engage in these hashtag topics to start building relationships with your followers! What about for weekends?
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Interactive] Inbound Marketing Is About Much More Than Getting Found
    leads database that includes a history of your leads' content interests and interactions. Analytics that pull in relevant interactions from social media, email, third-party apps, and other lead-to-company interactions. You are a savvy inbound marketer. The top of your funnel is swelling. And that’s great. That's rubbish.
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 6, 2014
    [Interactive] Millennial Impact
    And it means monumental changes in the way employers and marketers will interact with them. Generations, like individuals tend to have personalities. Historically we have seen that as each new generation enters the workforce, their collective personality has the propensity to change the workplace. workforce. Really? percent. Engagement
  • BIZNOLOGY  |  MONDAY, JUNE 17, 2013
    [Interactive] 37 reasons that video content is king
    When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.” Michael Image via CrunchBase. ” Michael Eisner, in 1994, said businesses have to “ reinvent  themselves every seven years, as businesses mature and situations change.” These comScore ). Forbes ).
  • TOM PISELLO  |  TUESDAY, JUNE 22, 2010
    [Interactive] Tom Pisello: The ROI Guy: “Information Overload” Biggest Change.
    Carone is that “Marketers must “break through the barrier&# of simple personalized communications into more relevant one-to-one interactions with customers.&# But how can this be accomplished easily and where to start? One of the best ways we have found to connect with customers one-on-one is through interactive white papers.
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Interactive] Your Anti-Social CEO Is Hurting Your Brand [New Data]
    Out of all the people within a company that should be most present where millions of customers, prospects, suppliers, shareholders, and employees interact, you would think the head honcho would be one of them. Everyone''s doing it. Tweeting. Following. Friending. It feels like the entire world and their grandmother is on social media. Anyone?
  • VERTICAL RESPONSE  |  MONDAY, APRIL 6, 2015
    [Interactive] 75 Email Newsletter Content Topics You Can Use ASAP
    adults are twice as likely to sign up for emails to stay in touch with a company rather than interact with that company on Facebook? Wouldn’t it be nice if you had a relationship with every one of your subscribers? If you’re sending an email newsletter, turns out you already do. Did you know that U.S. Short on topics? We feel you.
  • E-STORM  |  THURSDAY, JULY 22, 2010
    [Interactive] Yahoo! will cease to exist by July 2012 [Insert purple exclamation.
    from 1.3% a year ago and likewise, Fox Interactive jumped to 9.7% With a focus on Strategy, Marketing Research, Custom Training and Implementation Services (Interactive Advertising, SEO, SEM, Social Media Marketing), we provide smart thinking and smart strategies to more than 100 organizations. Yahoo! Yahoo!’s Yahoo!’s Yahoo!’s Yahoo!
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Interactive] Human-to-Human Marketing: A Trend for 2015 and Beyond
    After all, just because consumers are so connected to their devices doesn’t mean they’ve stopped craving human experiences and interactions. By interacting at eye-level, where your audience frequents, they can see you as just another person trying to help them out, reaching out just to connect, or just to say, “Thanks for your support! ”.
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Interactive] 9 Examples of Native Ads People Actually Enjoyed Reading
    In May, Wired released an in-depth, interactive piece on how technology is changing advertising. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Native advertising grew up in 2014. Advertisers went beyond asking, "Is this a fad?" Check out the best examples from the year. The draw?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Interactive] 6 Steps to Ramp Up Trigger Marketing
    And when we engage with them, they want us to interact on a personal level that is responsive, highly relevant, and consistent across all channels. Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? Need some ideas to get started? Thanks. 2.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Interactive] Inbound Calls: Your Company's Biggest Untapped Lead Resource? [Infographic]
    Marketers are still primarily focused on creating more opportunities from digital interactions. As a marketer, you’re responsible for driving leads that ultimately convert to revenue. But it''s very possible you may be overlooking a valuable source of leads: inbound calls. That’s right -- smartphones aren’t just mini computers.
  • WEBMARKETCENTRAL  |  MONDAY, JULY 20, 2009
    [Interactive] Best of 2008: Strategy and Branding, Part 2
    Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name? Jivox, xy3).
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Interactive] Foursquare Launches 'Promoted Updates,' PPC for Local Businesses
    Over the upcoming months, Foursquare will be tracking how businesses use them and how users interact with them in order to make improvements, eventually rolling the feature out to all businesses on Foursquare. Looks like Foursquare has been a busy bee lately, announcing the second of two new features in just one week's time. Get it?
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 10, 2014
    [Interactive] Grab the Low-Hanging Fruit: How Best-in-Class Companies Leverage a 360-Degree Customer View
    ” The globalization of contemporary commercial relationships, by itself, creates a whole host of linguistic, currency, and tax complications for business interactions that cross even one international border. Learning from the Best-in-Class: Getting Customer Data under Control and Fully Leveraged. Read the full report here.
  • LEADERSHIP  |  THURSDAY, SEPTEMBER 12, 2013
    [Interactive] Part 2: 10-Point Checklist: Getting C-Suite Buy In for Social Media
    You have written a blog post, you have interacted with key audiences on LinkedIn, you have an interactive group rather than just a fan following on Facebook, and so on. Find examples of other companies that took a hit on social channels because they chose not to interact, or responded inappropriately, or were too late.
  • HUBSPOT  |  THURSDAY, NOVEMBER 24, 2011
    [Interactive] 5 Examples of Awesome Holiday Marketing Campaigns
    By creating these interactive videos, OfficeMax is constantly engaging with its audience. Macy's always gets a lot of press during the holidays, but this year the department store is making its annual campaign more interactive. The holidays are here! The holidays are here! American Express: Small Business Saturday.
  • B2BBLOGGERS  |  MONDAY, APRIL 16, 2012
    [Interactive] B2B Social Media FAQ: How Much Should We Budget?
    Listening to your communities, responding, reaching out with interactive messaging. A question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? There is obviously no single answer, but this post will lay out ideas and guidelines to help you assess what social spend is right for your business.
  • HUBSPOT  |  TUESDAY, MARCH 18, 2014
    [Interactive] 8 Brilliant Landing Page Examples You Need to See
    but with the right tools, you can make them interactive and personalized. Learning how to put together an A+ landing page is tricky. There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. Take form length for example. Landing Pages
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 22, 2013
    [Interactive] Content Idea Secrets from a Content Marketing Team
    We’ve found that the best content tells a story, engages and connects with our intended audience, so we often get our best ideas from everyday experiences like a book, or an interaction in a store or online. We do it all, from webinars, like our Pro Webinar Series , daily blog posts ,  infographics ,  guides  and more. Popular culture.
  • HUBSPOT  |  TUESDAY, JULY 24, 2012
    [Interactive] The Social Media Publishing Schedule Every Marketer Needs [Template]
    This blog post will walk you through the process with screenshots, but you can also just download the template now and make this walk-through interactive. Respond with a "thank you" for their interaction. We have a 9 a.m. meeting? Who schedules 9 a.m. meetings, anyway? digress. The point of that little scenario is that things come up.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Interactive] 10 Publishers Killing It on Instagram
    If you're looking for types of images for your Instagram account, WWD offers examples of behind-the-scenes, personal stories, and community interaction posts, all while including a call-to-action to read more on their website. Instagram isn't just for celebrities and teenagers anymore. That's a lot of engagement going on. John Deere? Media
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Interactive] 5 Tools to Battle Social Media Content Overload
    Bonus : The app also gives you a list of your most engaged followers, so you can interact with them in a much more focused, targeted, and personalized way. 4. This is a guest blog post by Leo Widrich, co-founder of Buffer , a Twitter publishing application. He writes Twitter Tips every week on his blog. Summify. Buffer. SocialBro. Bottlenose.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Interactive] What Social Selling Isn't
    Social selling isn’t replacing face-to-face interaction. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Just like anything shiny and new, social selling suffers from a fair amount of hype. And with hype comes misunderstanding. This is a recipe for disaster. Wrong.
  • BLUE FOCUS MARKETING  |  THURSDAY, OCTOBER 17, 2013
    [Interactive] Who Is On Your 2013 B2B Inbound Marketing Fantasy Team? Mine are @billymitchell1@TomPick
    Fantasy league enthusiasts swear by the added level of interactivity their participation provides for their enjoyment of the games, adding a much more positive meaning to the old stereotype of the “armchair coach.”. This is social gaming at its finest—a thrilling combination of strategy, luck, and game-day exhilaration.
  • WRITESPARK  |  TUESDAY, JULY 20, 2010
    [Interactive] How to Tell When You Have a Good Freelance Copywriter
    The quality of the writer's interactions with you and others is just as important as the quality of the writer's text. Positive, sensitive, and professional interactions with you, your colleagues and customers. Consider the factors below. Quality of the work. The "gets it" factor. Service professionalism. Adaptability. Independence.
  • WRITING ON THE WEB  |  MONDAY, APRIL 18, 2011
    [Interactive] Content Marketing: Connect the Dots and Drive Results
    Tell how you personally interact with and interpret these principles in your work. How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? In the World Wide Web, there often seems to be no rules. Draw a picture for them.
  • LEADERSHIP  |  FRIDAY, JANUARY 30, 2015
    [Interactive] Interesting Infographics: The Good and the Bad of Social Media Marketing
    25% of US TV viewers say they’re more aware of programs because of their social media interactions. Outmarket has created an interesting infographic specifically directed to the CMO social media skeptic. found it interesting to view the good and the bad comparison and I hope you do too. 5 Key Statistics. Social Media home infographic
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MARCH 19, 2014
    [Interactive] 3 Actionable Items B2B Marketers Can Take to the Bank
    Whether it is blog content, social media interaction, webinars or events, you need to double down on those marketing activities that are working well for you. B2B marketers need tactics that can move the needle on business growth. Below are three very actionable marketing tactics that can drive that growth. Then double down on it.
  • BLUE FOCUS MARKETING  |  TUESDAY, FEBRUARY 19, 2013
    [Interactive] 18 Experts, an Infographic and a New Book will Convince you that Social Media Networking is Serious Business!
    They need to find the network or networks (Facebook, Twitter, Google+, LinkedIn, Pinterest) that best fit them and interact with groups on those platforms daily. Find out where your customers and prospects are, and engage and interact there in a meaningful manner. Investing in relationships and building networks is the new currency.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 23, 2013
    [Interactive] The Psychology of Color & Marketing – What Actually Works?
    How do the colors red or purple make you feel? Excited, sophisticated? Hunches behind the psychology of color in marketing have been long-standing and intriguing, but are they actually true? Can you really use particular colors to enhance your customers’ moods, influence a click, establish brand recognition or affect their purchasing habits?
  • SAZBEAN  |  MONDAY, OCTOBER 4, 2010
    [Interactive] What If Online “Klout” Affected Offline Influence?
    What if how you’re treated in real life depending on how influential you are online? You walk into your neighborhood coffee shop and because you’re a bigwig on Twitter, you get a special discount. Or maybe you’re not really into spending time online and you have to pay full price. – Need a Reservation? What do you think?
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 30, 2013
    [Interactive] Feeding the Content Beast is the Least of Your Problems
    On the other hand, knowing that someone engaged with your content through peer-to-peer sharing on social channels or commenting–and who they are–is a signal of real intent: they were interested enough in your product or solution to take the time to read and interact with your content. You have to be where they are.
  • WEBBIQUITY  |  MONDAY, AUGUST 9, 2010
    [Interactive] Four Ways to Measure Social Media Marketing Results
    Anything that measures social interaction. While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Influence: a.k.a. Answers, comments posted on your blog, etc. Sentiment: Are the comments, posts etc.
  • INBOUND SALES NETWORK  |  THURSDAY, NOVEMBER 10, 2011
    [Interactive] Are You Missing the Boat on The B2B Mobile Revolution?
    According to Martin, the second screen, the personal computer, fostered interactivity; it allowed companies to communicate with, and sell to, their customers while at the same time easily gaining customer feedback and even permitting customers to provide input on the development of products or services. The statistics are mind blowing.
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 17, 2010
    [Interactive] Three Views On The Future Of The CMO
    Changes to the way marketing messages are perceived and consumed have forced the need for a deeper understanding of consumption habits and an open approach to interacting and communicating with your customers. Technology Transcendence For kids today, technology is omnipresent. It’s just there, in everything they do. Sign up.
  • ENGAGE  |  THURSDAY, SEPTEMBER 29, 2011
    [Interactive] 7 Ways for Your Company to Break the Ice with the Blogosphere
    Get a guest blogger If you’ve enjoyed reading certain bloggers in your industry or interact with unique, interesting, and intelligent people in any capacity, consider asking them to write a post for your blog. D oes your organization have a blog? According to a recent survey by Junta42 and MarketingProfs , producing content (i.e.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 4, 2010
    [Interactive] 28 Awesome B2B Social Media Statistics
    Forrester predicts B2B interactive marketing spending to reach $4.8 Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. We We hope you enjoy digging into the numbers. If you have any other interesting stats, please add them in the comments and include the source with link.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 3, 2015
    [Interactive] Marketing Mathematics: Why You Need to Invest in Website Engagement
    Marketers see their website as a main point of interaction between prospects and content, but they are often unsure how to strategically invest their resources. The understanding of the role and importance content has in creating demand and educating buyers has also increased the marketers’ understanding of the web channel. The Problem.
  • HUBSPOT  |  FRIDAY, OCTOBER 19, 2012
    [Interactive] 20 Common Social Media Marketing Myths BUSTED
    You need a variety of people interacting with your content -- both to grow your reach, and to show up in users' news feeds! 8) I have to respond to social activity immediately. As the former dark horse of the marketing world (I think we're past those days though, right?), and drudged up some of the most common social media myths out there.
  • SALES INTELLIGENCE VIEW  |  MONDAY, MARCH 19, 2012
    [Interactive] InsideView Announces Social Intelligence Alliance with Microsoft
    InsideView has a unique and powerful solution that reveals important insights that help our users have more powerful interactions with their customers and prospects.” InsideView Announces Social Intelligence Alliance with Microsoft and Native Integration with Microsoft Dynamics CRM.  .
  • LEDGER BENNETT  |  THURSDAY, NOVEMBER 22, 2012
    [Interactive] Inbound Content Marketing
    With customers being 57% through their buying cycle  before interacting with the supplier, marketing is responsible for owning more and driving greater progression to sale than ever before. Naturally, this creates the requirement for an effective inbound strategy. Download A3 Infographic:  Inbound Content Marketing. Thought Leadership.
  • HUBSPOT  |  THURSDAY, APRIL 28, 2011
    [Interactive] Facebook Fan Page Best Practices with Mari Smith [@InboundNow #18]
    If you and I are interacting a lot, if I interact with your fan page a lot, I’m going to see your posts more. If we’re friends and we I interact a lot, I’m going to see your content from your profile more. In this episode we chat about: What types of content work best within Facebook to boost engagement.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, FEBRUARY 12, 2014
    [Interactive] 3 Tips to Inform Your Content Marketing Strategy (Courtesy of Skyword/Outbrain)
    The answer is to take control of your audience by focusing on users and the interaction of those users.  In fact, engaging with your audience should be driving all of your content marketing efforts. This year, many of the tactics, channels, and ways for readers to consume content will continue to evolve. where do they spend their time?
  • HUBSPOT  |  THURSDAY, JANUARY 23, 2014
    [Interactive] Pinterest Now Supports Animated GIFs [New Feature]
    Today, Pinterest announced that all users will now begin to interact with animated GIFs within pins. You know this already, but sometimes it amazes me how fast technology moves. Quick turnaround, right? To see the Pinterest GIFs in action (heh, get it?), click here. Enabling GIFs was a smart move for Pinterest. Social Media
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 13, 2014
    [Interactive] 20 Tools We are Thankful for as B2B Online Marketers
    Why We Are Thankful:  One of the primary reasons we enjoy using this tool is due to its scheduling capabilities, that allow us to create repeating tasks, get reminders based on our location, and view tasks on an interactive calendar. Enjoy! Evernote. What Is It?:  Google Docs. What Is It?:  Gmail Labels. Google Keep. What Is It?:  Basecamp.
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 15, 2012
    [Interactive] 7 Personalities of a Social Executive
    Sure, they could get a basic understanding of the changes in the digital bazaar of social media by asking for a report, but those reports are going to lack the subtle nuances of interacting on social platforms that can only be gained through direct, first-hand experience.  As Nigel M. What exactly is a “Social Executive”?
  • MARKETING ACTION  |  FRIDAY, MAY 10, 2013
    [Interactive] Five Ways CRM + Marketing Automation = Sales
    From a sales perspective, a marketing automation system with a decent integration directly into the CRM provides: A window into the online interactions the salesperson’s  prospects have had with the company (their Web visit history, their download history, their emails opened, clicked history). Insight. Productivity. Drive lead management.
  • HUBSPOT  |  THURSDAY, AUGUST 22, 2013
    [Interactive] The #INBOUND13 Experience: Inspiring Insights From Exceptional Keynotes [SlideShare]
    Dharmesh and Brian’s joint keynote featured some exciting product announcements, but it also echoed the fundamental premise of the inbound experience, which is that “interrupting instead of interacting, coercing instead of connecting, and distracting instead of delighting” simply doesn’t work any longer. Give Is the New Get. Humans Matter.
  • MARKETRI  |  THURSDAY, MAY 2, 2013
    [Interactive] The Elevator Pitch: How to Craft an Effective "30 Second Commercial"
    As marketers for the professional services industry, we’ve found that the best way to avoid such pitfalls is by creating a “30 second commercial” (aka “elevator pitch”) for your firm and training employees to use it in their face-to-face interactions with clients and prospects. Part 1: The Introduction.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, OCTOBER 26, 2010
    [Interactive] Inbound Marketing Tactics to Get Bulk of B2B Marketing Budgets in 2011
    They are: Change in buyer behavior – the B2B buyer is now in control and will only interact with your salespeople on their preferred schedule, probably towards the tail end of their buying cycle. As we head into November and the start of the Holiday Season, B2B marketers are getting into their budgeting mode. Social media marketing.
  • BLUE FOCUS MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Interactive] [VIDEO] How Social Employees Fuels the Social Brand
    proposes a new way of looking at relationship-building and social interaction in the digital bazaar, one with infinite possibility and endless points of entry built right into its DNA. The video, titled “What is a Möbius Strip?” As we explain in the video, anyone can make a möbius strip. Watch the video to find out! FOR EWORD by David C.
  • B2B MEMES  |  THURSDAY, OCTOBER 6, 2011
    [Interactive] Worried That Journalist Robots Will Replace You? Say “I”
    Without the I , there’s no conversation, no meaningful interaction. They are not going away. After a flurry of attention last year , we hadn’t heard too much in the interim about the robots that were going to displace humans as content creators. Then last month, Steve Lohr of the New York Times revived the issue. As James W.
  • E-STORM  |  MONDAY, APRIL 11, 2011
    [Interactive] Is emotion measuring technology getting too personal? New ways.
    » About e-storm e-storm International is an interactive marketing and advertising agency that delivers the best possible experience for the consumer. New ways marketers get under your….ummm ummm mind Written by Ivana Petraskova on April 11, 2011 — Leave a Comment Every year when I visit the Web 2.0 530 Bush Street, Suite 600.
  • PUZZLE MARKETER  |  MONDAY, MAY 14, 2012
    [Interactive] Social Media has a Strong Influence on SEO
    Once you do, you can start interacting with other people on the site. In recent years, many people have started to use social media on a daily basis. Some of the more popular social media sites in the world receive millions of hits daily and their users sometimes spend hours every day using them. Search Engine Optimization Social Media
  • HUBSPOT  |  MONDAY, OCTOBER 17, 2011
    [Interactive] Japan Goes Inbound and Walmart Gets Local [Marketing Update]
    Mike Volpe and special guest Peter Stringer, director of interactive media of the Boston Celtics, hosted last week’s episode of Marketing Update. Walmart created a Facebook page for each of its 3,500+ locations to enable customers to interact with their local Walmart and obtain information about new products and deals.
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Interactive] Which Social Network Should You Advertise On?
    Social media has become a cornerstone of marketing strategy ; it doesn’t matter what industry you’re in, social media is a tool you should be using everyday to interact with consumers. Social media advertising is a great tactic to use to supplement your other inbound marketing efforts. It’s normal to pay up to four or five dollars a click.
  • FATHOM  |  THURSDAY, JULY 9, 2015
    [Interactive] Consumer Brand SEO Pulse: 7.9.15
    You are now able to “publish native, interactive articles directly to Facebook from a publisher’s domain” through Instant Articles. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Yahoo Search Testing Google Powered Search Results”. link]. link]. link]. appeared first on Fathom.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Interactive] A Simple Guide for an Effective Inbound Call Strategy
    Think critically about when calling would be best for customers -- and profitable for you -- so that you can optimize the phone and drive all voice interactions to your benefit. But that being said, the two can easily go hand-in-hand. Embracing an inbound call strategy can give you an edge above those that rely on self-service and automation.
  • CLIENT BRIDGE  |  FRIDAY, MARCH 4, 2011
    [Interactive] Blogs - The Centerpiece of Content Marketing
    Blogs supply content for social media interactions. Blogs should be the hub of content marketing because they combine the strength of social media with print-publishing functionality. You need to provide content at every step of the purchase process to keep customers engaged. Justifying Blogs: Blogs are easy to use. View Original Article
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 3, 2013
    [Interactive] Now Posted on @BlueFocus: #Nifty50 Top Twitter Women Writers Award by @TomPick and @CKBurgess
    The purpose of the award is to acknowledge the contributions of honorees to their fields, as well as their level of engagement on Twitter; to encourage interaction with these leaders; and to expand social networks. Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. 2011 was the inaugural year. bloggers).
  • THE FORWARD OBSERVER  |  FRIDAY, AUGUST 15, 2014
    [Interactive] How To Get Super Smart On Keyword Research In One Hour
    Spending an hour with this interactive guide will give you an appreciation for the art and science that goes into keyword research. Artillery B2B Marketing Blog > The Forward Observer Are you mystified by what goes in to keyword research? Don''t be. Spend one hour with this guide and be on your way to becoming an SEO superhero. Absolutely.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Interactive] Architecture Marketing: 5 Tools to Measure Success
    Website analytics You can learn a lot by understanding how visitors interact with your architecture firm’s website through analytics. Introducing website, social media, or traditional marketing anecdotes into conversations can be an indicator to the unseen interactions that helped move the lead from a prospect to a client. 5.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 28, 2015
    [Interactive] 6 Things Your Website Still Must Have To Get Found Online
    URL structure has to do with how the text in a URL is organized and how your site’s different URLs interact with one another. Despite Google''s updates that make on-page SEO less important for search engine rankings, there are a few things that remain vitally important. That’s because Google has dramatically changed the nature of SEO.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 9, 2012
    [Interactive] How Does Your Brand Experience Translate in Social Media?
    In other words, do social media interactions with brands help them create stronger or weaker emotional bonds with consumers? Until then, have you had social media interactions with brands that have affected your loyalty to them, good or bad? Do we change our allegiance? But how do we view AMEX now if we are a heavy Foursquare user?
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 13, 2012
    [Interactive] Awesome Content is Key to B2B Social Media
    from Marketing Interactions. I sat in on the Content Marketing for Real Marketers webinar and there were many great points made, but two of them stood out and prompted this blog post: Content draws 10X more media attention than product launches. No matter if your goals are to drive awareness, traffic or leads, content is a big part of that.
  • E-STORM  |  MONDAY, MARCH 28, 2011
    [Interactive] Mobile's Hot: But Don't Do Mobile for Mobile's Sake | e-storm.
    ummm mind » About e-storm e-storm International is an interactive marketing and advertising agency that delivers the best possible experience for the consumer. Many marketers are still getting caught in the hype and everyone wants to be “doing Mobile” just for the sake of it without having a firm Mobile strategy in place.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 3, 2010
    [Interactive] Tom Pisello: The ROI Guy: Demand Generation In the Face of.
    Studies indicate that 9 out of 10 buyers consumed and relied on content on their way to a purchase decision: especially white papers, eBooks, webinars, interactive analysis tools, podcasts, and video clips. Valuable research and interactive tools are required. Alinean Powers ROI Calculator for Interactive Inte.
  • HUBSPOT  |  MONDAY, JANUARY 6, 2014
    [Interactive] 5 Mobile Apps Nonprofits Can Use to Boost Donations
    Thus, you should know the specific ways in which you ought to interact with your network via mobile applications. Mobile engagement and website traffic are increasing considerably for brands of all kinds and sizes. What does this mean for your organization? providing one child with clean water for a year). mobile marketing nonprofit
  • CHRIS KOCH  |  TUESDAY, NOVEMBER 24, 2009
    [Interactive] How to create B2B social media policies
    Demand respect in all interactions. Emphasize quality rather than quantity in social media interactions. One of the cornerstones of a social media strategy is having a clear set of corporate social media guidelines or policies. But don’t provide them with a blank slate. Reference the employee code of conduct, if you have one. Intel.
  • HUBSPOT  |  FRIDAY, AUGUST 1, 2014
    [Interactive] Facebook, OkCupid, and the Ethics of Online Social Experiments
    Facebook ran tests to see if they could affect users'' emotions, and OkCupid ran tests mismatching users to see if they would interact with each other differently. Recently two different social websites admitted they ran experiments on users who had no idea they were being experimented on. We''re All Part of These Experiments. Or Twitter.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, DECEMBER 6, 2013
    [Interactive] Sales Prospecting Perspectives Weekly Recap - Week of December 6, 2013
    From emailing, voicemailing, calling, and even researching on LinkedIn, Craig provides framework for a typical sales interaction. Good morning, Sales Prospecting Perspectives readers, and Happy December! The holidays are upon us, as is the ending of the fourth quarter for sales. We hope they''re helpful in these final weeks.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 11, 2014
    [Interactive] 27 More Remarkable SEO Guides, Tips and Tactics
    ” The general consensus is that the practice of SEO is becoming more strategic, less tactical; more content-driven, less technical. What techniques still work in the new world of SEO? Which need to be discarded? What new tactics and ranking factors are most vital to understand? SEO Strategies for People that Hate SEO by Search Engine Guide.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 31, 2011
    [Interactive] Frequently Asked Questions about B2B Social Media
    In general, the more exclusive the group, the higher the quality of interaction. If the nature of your business does not lend itself much to interaction, then Facebook is probably not a good tool. Facebook’s core strength is the members’ ability to share and interact with each other. have a personal Facebook page.
  • MARKETING GENIUS BLOG  |  MONDAY, AUGUST 22, 2011
    [Interactive] Building a Presence at Dreamforce
    It’s important to break the mold and create an interactive experience. This year, Dreamforce is going to be a bit different for Genius. After several years of taking part in and sponsoring the event, we’ve come to the realization that a booth presence just doesn’t cut it anymore—regardless of booth level or size.
  • FATHOM  |  FRIDAY, NOVEMBER 29, 2013
    [Interactive] 5 Marketing Stats for New Business in 2014
    Your website represents your brand and is the 24/7 virtual location for customer education, interaction and conversion. OK, so I’m a liar. You will actually find 7 stats below, but 2 of them are closely related to the 5 main ones, and 5 seems like a tidier (if not cooler) number for this list. Fostering customer relationships.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2012
    [Interactive] How to Use LinkedIn to Generate and Qualify B2B Leads
    Provide evidence to help qualify company and/or employees in business interactions. by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. with less activity on the weekends.
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