THE ROI GUY | MONDAY, MAY 26, 2014
[Interactive] New Sales Rep Ramp Up Taking Longer than Ever
Customer Intelligence – tracking each customer interaction, discovery responses, analysis results and consumption of leave-behind reports, to fine tune the approach and drive improvements Click here to learn more how you can arm new sales reps with the right tools to Mind the Value Gap and drive ramp up success. become fully productive.
MARKETING ACTION | WEDNESDAY, OCTOBER 30, 2013
[Interactive] 7 Tips for Using Buyer Personas in Lead Nurturing
The buyer’s journey — how customers search for a solution, interact with you, and respond to sales — is constantly evolving. 'Picture your customers. Not just their industries and business functions. Not just their geographic locations and levels of seniority — although all of those things are important. But picture them. What motivates them?
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 11, 2011
[Interactive] 5 Tips For Sponsoring Virtual Events
Add video or an interactive demo to your virtual booth, or offer a giveaway for a relatively low-priced gadget. by Jesse Noyes | Tweet this. Like the paperless office or the Segway, the advent of virtual events came with predictions that the physical trade show would go the way of the dodo bird. But reality is often less dire. Mix It Up.
VERTICAL RESPONSE | FRIDAY, APRIL 5, 2013
[Interactive] Stellar Customer Experience: 4 Tips
Is the interaction with your team and your business the way you want it to be? Whether your business is online, offline, or both, take a note of everywhere a customer or a potential customer has to interact with you and form their quick opinion. I’d like to focus on a company that originated in San Francisco called One Medical.
HUBSPOT | WEDNESDAY, SEPTEMBER 22, 2010
[Interactive] Social Media 101: A Required Course
Twitter, Facebook, LinkedIn, YouTube, Yelp – these social media platforms have changed the way we think, the way we communicate and interact, the way we build relationships, the way we make decisions, and the way we shop. They aren’t thinking about new ways to interact and engage through the internet. Why do I need it?
HUBSPOT | MONDAY, JULY 21, 2014
[Interactive] Is Parallax to Blame for Poor SEO?
How cool are all those different layers, moving images, videos, and interactive hotspots? Load time increases with multimedia, and you can imagine how much that affects an interactive, media-heavy website using parallax design. '"What is that, and where can I learn to do it?". Take this site page from Honda CRV, for example.
INBOUND SALES NETWORK | FRIDAY, DECEMBER 7, 2012
[Interactive] Why B2B Companies Need Marketing Automation
When your customers go through a complex buying process, they will not make a purchase decision immediately after their first interaction with you. If your company is like most Business-to-Business (B2B) companies, you are involved in a complex sale involving many people throughout the various stages of the customer’s buying process.
B2BBLOGGERS | WEDNESDAY, JULY 21, 2010
[Interactive] 5 P's of B2B Social Media Marketing | B2Bbloggers.com - B2B Social.
Citizen Conduct – more of a government requirement involving how to handle the interactions between civilian users and the public.Remember that your social media policy is only as effective as your social media education program, so offer a few training sessions. Employee Access – who will be allowed to use social media. Patience! Or Does It?
B2B MARKETING ONLINE | THURSDAY, DECEMBER 2, 2010
[Interactive] Email is dead, email is not dead, arrgh! Which is it?
Guest blog by Anthony Green, president, Concep: Over the last few years we have seen email interaction rates drop dramatically. People used to enjoy view rates of 40 to 50 per cent and everyone said it was their preferred channel to receive messages, but that has all changed. So what happened? Email is no longer an effective acquisition tool.
B2B MARKETING ONLINE | TUESDAY, NOVEMBER 9, 2010
[Interactive] Outlook positive for UK digital marketers despite fears of a double-dip recession and impending VAT rise
Vouchers, promotions and special offers received 17 per cent of the vote, followed by interactive ad banners at seven per cent and sponsored search engine links at just six per cent. Guest blog by Liane Dietrich, MD, LinkShare UK. These results are especially encouraging given the impending rise in VAT.
B2B MARKETING ONLINE | FRIDAY, OCTOBER 8, 2010
[Interactive] B2B mobile: Tipping point or another false dawn?
More exciting still, apps promise to transform the way individuals interact with brands online , enabling far greater and more intuitive access to content, and rendering websites as we know them redundant. Has mobile reached the tipping point as a B2B channel? Mobile has long been touted as a potentially revolutionary channel.
B2B MARKETING ONLINE | MONDAY, AUGUST 2, 2010
[Interactive] Does marketing need to be ‘official’?
So it’s official. Relationship building websites work. At least that is the finding of a study on P&G’s customer experience website in Greece (the equivalent of www. supersavvyme.com). So far, so good. Except they haven’t compared it to other relationship building websites. Or outside Greece. Answer? Not really. Would welcome anyone’s views.
HUBSPOT | WEDNESDAY, SEPTEMBER 28, 2011
[Interactive] How to Send Emails Like a Human Being
Even when you're sending to thousands, emails should be a personal interaction. We've all gotten automated marketing emails that feel like they were conceived and constructed by a robot. It's a pretty crummy experience for the recipient and typically just as ineffective for the sender. Make the Sender a Real Person. Sounds basic right?
MARKETRI | TUESDAY, APRIL 23, 2013
[Interactive] How Can Marketing and Business Development Work Together to Maximize Results?
firm that understands the role of each function and how they interact and support one another will be able to leverage both functions to realize more streamlined business growth and a higher return on investment. But, how do these departments and key attributes effectively work together to increase a firm’s ROI? Firm Messaging.
INDUSTRIAL MARKETING TODAY | WEDNESDAY, MAY 11, 2011
[Interactive] Thought Leadership: Marketing Engineering Services with Technical Articles
Add video and audio to PowerPoint slides and create a more interactive content for the web. Are you an in-house marketer or a consultant tasked with promoting engineering services? Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. What is thought leadership? Moore
MODERN B2B MARKETING | WEDNESDAY, MAY 23, 2012
[Interactive] Afternoon Keynotes Energize at Marketo Summit (Live Blog)
Carefully orchestrate sales interaction. Listen to what their customers are talking about and create interactions around their interests. Create interactive game and quizzes to drive engagement. by Dayna Rothman What a packed day here at the Marketo User Summit! There is a lot of buzz in the Twittersphere about #mus12. Awesome.
BLUE FOCUS MARKETING | WEDNESDAY, OCTOBER 23, 2013
[Interactive] [VIDEO Book Trailer] @BlueFocus @SocialEmployee (McGraw-Hill, 2013) Möbius Model #SocBiz
proposes a new way of looking at relationship-building and social interaction in the digital bazaar, one with infinite possibility and endless points of entry built right into its DNA. The video, titled “What is a Möbius Strip?” As we explain in the video, anyone can make a möbius strip. Watch the video to find out! FOR EWORD by David C.
MARKETING ACTION | FRIDAY, MAY 10, 2013
[Interactive] Five Ways CRM + Marketing Automation = Sales
From a sales perspective, a marketing automation system with a decent integration directly into the CRM provides: A window into the online interactions the salesperson’s prospects have had with the company (their Web visit history, their download history, their emails opened, clicked history). Insight. Productivity. Drive lead management.
LEADERSHIP | TUESDAY, MAY 13, 2014
[Interactive] 6 Distinguishing Traits of the New Age B2B Buyer —And 6 B2B Lead Generation Tips to Engage
It’s a bit ironical if you think about it—on the one hand, marketing is all about personalization, but on the other hand, the buyer does not want to make contact with a salesperson or have any hint of a sales pitch until he or she decides the time is right, or that the interaction is even required at all. Search and Research Savvy.
ENGAGE | THURSDAY, NOVEMBER 8, 2012
[Interactive] Dear B2B, It’s Totally OK to Copy Our Outfits, Love, B2C
And humans crave human interaction. How do I put this gently? Your outfit looks … well, it looks a little frumpy. know, I know, you’re only going to work. You’re not there to make a fashion statement. You’re smart. You’re knowledgeable. And once people sit down and patiently listen to what you’ve got to say, it all comes together. get it.
MANHATTAN MARKETING MAVEN | WEDNESDAY, JULY 13, 2011
[Interactive] Facebook is a Numbers Game!
Then factor in EdgeRank which essentially filters OUT all but 10% of fans based on their interactions with your posts and your branded page on Facebook. The race to get Facebook fans mesmerizes clients. guess because its easy to measure and a pure ego thing. Zarella makes two persuasive points. Consider the math.
FATHOM | WEDNESDAY, JULY 30, 2014
[Interactive] Exciting Healthcare Technology Requires Innovative Digital Marketing
Now that technology is helping us communicate and interact in a way we haven’t been able to before, mental health care providers must take advantage. 'More than ever the doctor is in, but the patient is online— so what’s a doctor to do? Not sure how to bring your healthcare organization online? Maybe someday! Via NPR. Via Healthcare Success.
LEADERSHIP | TUESDAY, APRIL 22, 2014
[Interactive] Is it Time to Change the Universal Definition of a Lead?
The buyer, on the other hand, has reached the point of fatigue from being bombarded by automated interactions with CRM and social software rather than a real person. Willingness to engage – Prospect is ready and willing to receive further sales interaction. Has this changed? Let’s discuss this…. Business is now personal.
HUBSPOT | MONDAY, JUNE 24, 2013
[Interactive] 25 Inspiring Quotes From Experts Shaping the Future of Marketing [SlideShare]
Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go. 'So it''s Monday. Hopefully, you''ve come back from a relaxing weekend feeling energetic for the new work week. but maybe not. 25 Inspiring Quotes From Experts Shaping the Future of Marketing.
HUBSPOT | FRIDAY, JUNE 11, 2010
[Interactive] 3 Ways to Turn Your Company Into a Blogging Machine
It enables your employees to advocate for their work and interact directly with customers. Many companies think of blogging as adding a bolt onto an existing machine. In reality, the companies that are successful at blogging inspire a blogging culture throughout the organization. To do this, your business needs to become a blogging machine.
SOCIAL MEDIA B2B | TUESDAY, MARCH 20, 2012
[Interactive] 3 Unique Ideas from SXSW B2B Social Media Panel
Integrate game mechanics into an interaction to emotionally engage and empower users. At this year’s SXSW, one of the strongest B2B social media sessions was the panel “ Social Media in the Underground World of B2B.” The panel opened by covering social strategy and engagement. Show the connection from social to sales.
MODERN B2B MARKETING | THURSDAY, JUNE 23, 2011
[Interactive] MarketingSherpa SEO Study: While Measurable Results Are Top Priority, Strategy Takes the Back Burner
The white paper 3 Steps to B2B Marketing Optimization by Lee Odden of TopRank Marketing, Anna Talerico of Ion Interactive , and Maria Pergolino from Marketo is a great place to start. by Carol Fox MarketingSherpa just released its eighth annual 2012 Search Marketing Benchmark Report – SEO Edition.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, DECEMBER 20, 2010
[Interactive] The Majestic Hope of Social Media
Movies, television and online publishing are going to be more interactive, more personal and more exciting than ever. This has been a strange year of growing pains for the social web — privacy issues, cyber-bullying, gurus galore, and technical failures seemed to dominate the headlines. Something incredible is about to happen.
WEBBIQUITY | TUESDAY, MAY 29, 2012
[Interactive] When Behavioral Tracking Gets Creepy
Online behavioral tracking , in theory, is beneficial to both marketers and consumers. When marketers can track a web user’s behavior (anonymously) within a website or across certain ad network properties, they can serve up ads that are aligned with the user’s apparent interests. Image credit 5 to 9 Branding. And you have a fan. Helpful?
WEBBIQUITY | TUESDAY, JANUARY 3, 2012
[Interactive] Best B2B Marketing and Sales Strategy Guides and Insights of 2011
Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. This evolution has changed life for sales reps as well. Prospects often don’t surface until much later in the buying process than they did just a few years ago. Now What?
B2B LEAD GENERATION BLOG | MONDAY, MAY 23, 2005
[Interactive] B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Dont waste their time with a sales pitch.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JULY 24, 2008
[Interactive] Nine Notable Uses for Social Bookmarking
They may be flashy, colorful, and full of interactive content, but they have one thing in common with your birthday photos, your resume, and your audio files: they are documents. Webupon > Social Bookmarking. Nine Notable Uses for Social Bookmarking. by Mark Dykeman , Nov 23, 2007. Its out there, waiting to be tapped. out of the boxâ??
BUZZ MARKETING FOR TECHNOLOGY | SATURDAY, JUNE 28, 2008
[Interactive] Toward a New Knowledge Society
Stallman Slide 28: Harder Answers From the inside, you see the tubes Look for connections, interactions (or more concretely, XML and APIs) Its not a truck. Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading.
HUBSPOT | FRIDAY, JUNE 7, 2013
[Interactive] Facebook Kills Sponsored Stories, Cuts Ad Products in Half
They''re these things: They''re posts generated in someone''s News Feed because a friend of theirs interacted with something you''re promoting. 'My buddy over at Nanigans broke some news to me this morning -- Facebook has announced it''s getting rid of Sponsored Stories. What''s Going Away. 1) Sponsored Stories (Duh). 2) Questions for Pages.
HUBSPOT | FRIDAY, APRIL 22, 2011
[Interactive] Facebook's Like Button Turns One [Usage Data]
With more than 250 million people enaging with Facebook from other websites, it is clear that Facebook has quickly colonized information sharing and social interaction on the Web. Yesterday Facebook celebrated the one year anniversary of one of its most important product launches, the Like Button. Facebook Like Button Usage Statistics.
SYNECORE | SATURDAY, FEBRUARY 1, 2014
[Interactive] Pin to Win: Social Sharing on Pinterest Trumps Email
Businesses selling directly to consumers can leverage Pinterest’s interactive visual imagery to foster brand affinity and increase sales conversion. 'I’ve long argued that Pinterest is the most sales-actionable social network around. As such, the site is rife with pools of “affinity,” each full of latent purchase intent. Here’s why.
HUBSPOT | FRIDAY, AUGUST 5, 2011
[Interactive] 5 Tips for Getting Media Coverage Using Social Media
What other media relations tips have you learned from interacting with journalists and reporters in social media? Sure, you may get a lot of your news from social media. But you can also use social media to spread your own news and maybe even generate some media attention of your own. How to Generate Media Coverage Using Social Media.
ENGAGE | MONDAY, OCTOBER 15, 2012
[Interactive] Are J-Schools Finally Going Digital?
Later, I’ll have students participate in an interactive treasure hunt in the library and create a Xtranormal explainer. There’s been a lot of hand-wringing in the professional media and higher education over the state of journalism schools. Are they worth it? What are kids these days really learning? thought it was all coming together.
ENGAGE | WEDNESDAY, APRIL 18, 2012
[Interactive] So, You’re on Facebook. So What?
How do they interact? T here was a time not long ago when the term “social media strategy” amounted to setting up a Facebook account and enthusiastically asking customers to “Like” your product. In the immortal words of former NFLer and ESPN football analyst Keyshawn Johnson, “C’mon, MAN!” And it’s not easy. Who are they? So what to do?
BLUE FOCUS MARKETING | THURSDAY, MAY 8, 2014
[Interactive] ANNOUNCEMENT: @Forbes Top 40 Social Media #Marketing Masters #SocBiz #SocialSelling
It has been an absolute honor to interact and work with so many of them. 'Social marketing is a tricky proposition. To be successful, one must develop a strong presence on social channels, but they must do so without appearing pushy, needy, vain, or otherwise undesirable and unworthy of attention. Naturally, there are nuances to the process.
WORKFACE | THURSDAY, JANUARY 5, 2012
[Interactive] How Weird are We?
The way of the world is now more information, more choice, more freedom, and more interaction. By: Harvey Mackay. For years I have been promoting the concept that you must "humanize your selling strategy." The short explanation for this plan is that you must match your sales approach to the individual or company who will buy your product.
ANNUITAS | TUESDAY, APRIL 8, 2014
[Interactive] Data Touches Everything at the Marketo User Summit #MKTGNATION14
If, for example, salespeople are making changes that they shouldn’t, then the prospects and customers that are actively engaged with your brand might suddenly be excluded from the programs you want them to interact with. Be it big data or customer data, behavioral data or firmographic data, people are talking about it — and for good reason.
BIZNOLOGY | THURSDAY, SEPTEMBER 5, 2013
[Interactive] My Beef with LinkedIn or Social Media Limits Personal Brands
In each circle, we interacted with different people, so each group was privy to that aspect of ourselves that we chose to share. 'Image via CrunchBase. As someone who has spent most of her career in Marketing, I often give presentations on branding and reputation management. But human beings are very complex and adaptive. The answer is yes.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 2, 2014
[Interactive] 10 things you need to know NOW about OmniChannel Marketing
These consumer interactions are so complex and rapidly evolving that it is difficult to pin down a direction. 'If you’re like me, you have probably seen a new buzzword creeping into the online marketing conversations — “OmniChannel marketing.” Simply put, OmniChannel is multi-channel done right!”. Why is this hot now?
WINDMILL NETWORKING | MONDAY, OCTOBER 1, 2012
[Interactive] Guy Kawasaki and 10 Experts Chime in on the Value of Google Plus – and How You Can Start to Leverage It
4) Only circle ‘real life friends’ and are not open to the idea of interacting with people based on similar interests. Circle and interact and share specific trageted pieces of information with everyone relevant to you or your business. ~ +AmandaBlain. Add people to your circles and start interacting. What the Plus!
B2B MARKETING INSIDER | THURSDAY, JANUARY 6, 2011
[Interactive] Social Media Marketing: 2011 Trends Report
Blogs and dynamic content will become absolutely necessary for any company website and for brands to interact with customers in a personable and authentic way. You may have seen my recent posts on how I think “ The Future of B2B Marketing: It’s Social “ and also what I believe “ Is The Future Of The Social Media Role?
HUBSPOT | MONDAY, JUNE 28, 2010
[Interactive] Why eBooks Are Better Than Whitepapers
eBooks tend to be shorter and more interactive than whitepapers. Whitepapers are more static and less interactive than eBooks and focus more on thought-leadership content. They’re engaging – Because they aren’t just PDFs or Word docs, you can actually get your reader to interact and take some type of action.
MARKETING INTERACTIONS | FRIDAY, OCTOBER 29, 2010
[Interactive] Wise and interesting words
The interactive tools they've developed to enable marketers to build the accountability and respect that shifts executive perspective from viewing marketing as a cost center to seeing it as a valuable revenue driver are impressive. have to say that I'm really impressed. Well, thankfully, that's no longer true.
VIDYARD | WEDNESDAY, JANUARY 8, 2014
[Interactive] What Game of Thrones & Broadcast TV can Teach you About Video Marketing
With a video marketing platform in place you can analyze how people are interacting with your videos quantitatively with drop off rates and other detailed metrics. 'During the holidays I watched in awe as the ladies in my family scrambled into a frantic huddle around the TV to watch what seemed like something epic. Ahhhh! Wait…what?).
HUBSPOT | WEDNESDAY, FEBRUARY 13, 2013
[Interactive] Creating Marketing People Love: 29 Tips From Industry Experts [Slideshow]
3) "Your relationship with a customer is only as good as your last interaction with them." "Love is everything it's cracked up to be … It really is worth fighting for, being brave for, risking everything for." - Erica Jong. With Valentine’s Day just around the corner, love is all around. The result? Tweet This Quote From @PeterStringer.
HUBSPOT | WEDNESDAY, MARCH 14, 2012
[Interactive] How to Run a Twitter Campaign the Right Way (#JayZSyncShow)
It was an interactive, 90-minute event hosted Monday night that was broadcast live in Austin, live on YouTube , on the Vevo mobile and tablet platform, and now on-demand until March 19th on Xbox Live and the American Express Twitter account and YouTube channel. You've probably heard about SXSW, currently in full swing in Austin, TX. wd0BDe.
WRITING ON THE WEB | WEDNESDAY, DECEMBER 19, 2012
[Interactive] Tips for Better Blog Outreach and Blog Marketing
Small business owners know that a well-formulated blog with consistently fresh content can improve brand image, customer interaction and overall revenue. How can you make the most of your blog marketing and outreach ? Here are some helpful tips so that your business blog attracts more readers, and you get found, get known, and get clients.
WRITING ON THE WEB | WEDNESDAY, MAY 4, 2011
[Interactive] The Sociology of Social Media: TED TV Talks
Stefana Broadbent: How the Internet enables intimacy : The internet is generally deemed a tool that makes humans more distant from one another, engaging in less real-time interaction. Having fun while learning has become my idea of a really good time. Forget drugs, booze and rock and roll. Unbelievable, non ? Blog this on Blogger. Digg this!
WRITING ON THE WEB | THURSDAY, AUGUST 26, 2010
[Interactive] Content Marketing Tips from Computer Games
Games are interactive and require the brain to engage in ways that reading a book doesn’t. What can we learn from online computer games about content marketing for business? lot, apparently. If you write content designed to trigger action in readers, pay attention to this. Money spent on games has now surpassed movies and books.
THE ROI GUY | TUESDAY, JANUARY 15, 2013
[Interactive] Sales and Marketing Alignment in 2013? Not so Fast!
Leverage new technology and Tablets to eliminate the mini-van of content needed and advance to a more provocative, data-driven, interactive, intelligent and relevant customer engagement. Although there is a desire for alignment, where the rubber meets the road, the story is quite contrary. It’s not on Enablement. Click here to learn more.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 18, 2012
[Interactive] How to Use LinkedIn to Generate and Qualify B2B Leads
Provide evidence to help qualify company and/or employees in business interactions. by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. with less activity on the weekends.
B2B MARKETING TRACTION | THURSDAY, SEPTEMBER 30, 2010
[Interactive] What to Do When the Social Media Horse Has Already Left The Barn?
But, the nature of social media is that it should be organic, passionate and based on humans interacting. Tweet. Organizations large and small are finding that employees, divisions and other factions have jumped into social media without guidelines or social media strategy from the central organization. What can the organization do?
REPUTATION TO REVENUE | THURSDAY, DECEMBER 3, 2009
[Interactive] More evidence that give-to-get is the key to success
You see it in companies that persist in spending more on promotion and pitch than on interaction and collaboration. It's pretty much a cliche to say that marketing today is all about give-to-get. You provide customers and prospects with new ideas, new experiences, and new connections in order to earn their attention. not sales pitches).
FATHOM | WEDNESDAY, APRIL 2, 2014
[Interactive] Utilizing Paid to Boost Your Social B2B Marketing Strategy
Remarketing allows you to advertise to custom audience groups based on individuals past interactions with you. 'Social media for B2B can be an effective tool for your lead nurturing strategy by engaging with your target audience and sharing relevant content. Increase content engagement. Remarket to previously engaged users.
FATHOM | TUESDAY, FEBRUARY 25, 2014
[Interactive] How and Why You Should Give Buyers What They Want
From every interaction a customer has with your business, from first point of contact to ongoing communication as a longtime loyal advocate, are you making them feel great about what you do? 'Attention, service providers! Translation: Make sure your website is in tip-top shape, from user experience to conversion potential to resourcefulness.
FATHOM | TUESDAY, NOVEMBER 5, 2013
[Interactive] Solving the Discount Rate Dilemma for Colleges & Universities
Since 1 in 4 students now do 100% of their research on universities online, and almost all new students interact online with a university prior to enrolling, the universities that dominate the digital funnel through search, social, email and a strong web presence will win. We call this “digital funnel management of new students.”
MARKETRI | THURSDAY, MAY 2, 2013
[Interactive] The Elevator Pitch: How to Craft an Effective "30 Second Commercial"
As marketers for the professional services industry, we’ve found that the best way to avoid such pitfalls is by creating a “30 second commercial” (aka “elevator pitch”) for your firm and training employees to use it in their face-to-face interactions with clients and prospects. Part 1: The Introduction.
HUBSPOT | MONDAY, OCTOBER 11, 2010
[Interactive] Top 5 Inbound Marketing Articles to Start the Week: Humanizing Social Media
Social media now plays an important role in how many businesses are engaging with prospects and customers, but despite the implications of the term, it’s easy to question just how ‘human’ social media interactions really are. Social Media Humanization. Author: Mark Smiciklas on Social Media Explorer. Connect with HubSpot
HUBSPOT | FRIDAY, JULY 15, 2011
[Interactive] 7 Great Ways to Promote and Track Offline Events
Nothing beats cementing an online relationship with a real live conversation, interaction, or new experience. Even if you aren't a software company, there may be different tools or sites that your audience interacts with on a regular basis. Luckily, all the inbound marketing tools we use are great for event promotion. Get creative!
MODERN B2B MARKETING | TUESDAY, JUNE 12, 2012
[Interactive] Sharpen Your Social Marketing: MarketingProfs’ Digital Marketing World Recap
If you’re interacting with prospects, it’s important to verify yourself as an engaging expert in your field through your LinkedIn activity. Find People in Your Community: Growing your network is great, but growing it with those who you can regularly have face-to-face interactions with is better. And the most beautiful thing?
MODERN B2B MARKETING | WEDNESDAY, JUNE 11, 2014
[Interactive] The Future of Digital Marketing is Already Here
organizations interact with customers and prospects in five or more channels. 'Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. ITjsb22-EwQ&feature=kp.
BLUE FOCUS MARKETING | WEDNESDAY, JUNE 12, 2013
[Interactive] Facebook Home – The Pursuit of Social WOW for Brands
This new take on the mobile social experience should better equip brands to put the “wow” into their interactions with their Facebook community. While not a dedicated operating system itself, Facebook Home installs to Android phones, creating a “family of apps” centered around Facebook that makes social mobile interaction a cinch.
INBLURBS | TUESDAY, AUGUST 16, 2011
[Interactive] The sense and nonsense of Social Media Groups
Take your time to go through potential Social Media Groups to find out which one offers the best interaction and in which one interesting conversations are happen. There is a simple rule: The more people are in a group and the more interaction is happen the better are your chances to participate and to get seen! The more the better.
B2B IDEAS @ WORK | FRIDAY, APRIL 29, 2011
[Interactive] B2B Marketing Events Around The World - May 2011
May 19 , How to Acquire More Customers: The Killer Business Strategy Atlanta, GA: Ken Robbins, President & Founder of Response Mine Interactive will be speaking at May’s DMA Atlanta luncheon. The changing nature of our industry propels us to stay on top of the latest trends. Navy use social media. and mobile applications.
WEBBIQUITY | WEDNESDAY, SEPTEMBER 19, 2012
[Interactive] 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far
Missing from the list though is Workface , the first non-Facebook-owned interactive profile and multi-format chat tool to be fully functional in Facebook. With up to 40% of traffic coming from smartphones that is a lot of lost interaction.” So what are the best tactics for marketing and advertising on Facebook? STARS **. Only 0.05
CONFLUENT FORMS | TUESDAY, APRIL 10, 2012
[Interactive] What should my website redesign cost?
Web design projects can also vary, beginning at a few simple pages in a "brochure" website to complex websites that have a content management system, e-commerce, and interactive features. We get asked how much a website should cost at least once a week. It can be by friends, friends of friends, business connections, anyone really.
HUBSPOT | TUESDAY, MARCH 15, 2011
[Interactive] The Future of Foursquare: Understanding Location-Based Marketing
At SXSW Interactive, Foursquare founder Dennis Crowley and Mashable founder Pete Cashmore took the stage for an interview about the future and evolution of location-based social network Foursquare. Crowley also elaborated on the recent launch of Foursquare's 3.0 version. Creating Serendipitous Experiences. Prompting People to Be Proactive.
B2BBLOGGERS | WEDNESDAY, JUNE 20, 2012
[Interactive] Is Pinterest Pointless for B2B Firms?
One of the biggest issues for B2Bs is that maintaining a presence on Pinterest takes time—time to find places to pin, time to organize them, time to interact with other users on the network. Will pinned images of an optical particle counter really bring in new visitors? Viral Traffic = High Bounce Rates. There’s the Copyright Issue.
READYPULSE | MONDAY, JULY 15, 2013
[Interactive] Top 10 Things Every Athlete Should Be Doing In Social Media
Be Involved In Brand Interaction. 'Download the Savvy Digital Marketer''s Guide to Social Content Marketing! Social Media has made athletes more accessible than they’ve ever been. So, how should athletes go about managing their personal social media to be attractive to their sponsors and fans? The following list is a great start: 1.
INBLURBS | FRIDAY, AUGUST 19, 2011
[Interactive] Social Media puts your business at risk! Are you prepared?
You need to have a plan how to interact with you audience in good and bad times. The marketing technology company Alterian found out that 80% of companies struggle to analyze their social media data. How about your business? Are you monitoring social media to know what conversation is going on about your company? Bad news spread faster.
INBLURBS | MONDAY, MARCH 7, 2011
[Interactive] Easy Inbound Marketing for Real Estate Agents
The world most popular micro blogging tool gives you the opportunity to interact with your audience on the move with your mobile device. As every business, real estate agents need to get leads to sell real estate. As times get tougher real estate agents are confronted with a massive change of their business as other industries are. Facebook.
TRADESMEN INSIGHTS | TUESDAY, NOVEMBER 6, 2012
[Interactive] LinkedIn Changes
LinkedIn recently introduced some changes to improve the overall Company Page experience and made it easier to interact with your connections. Social media is transforming to be more visual and ultimately more mobile-friendly. Facebook started the wave of change by introducing timeline for brand pages and eventually individual profiles.
HUBSPOT | THURSDAY, MARCH 27, 2014
[Interactive] LinkedIn Launches "Content Marketing Score" and Trending Topics Site
This interactive tool surfaces the most popular content on LinkedIn for each different audience and topic segment: automotive, executive, financial services, health and pharmaceuticals, high-tech, IT, marketing, small businesses, students, and venture capitalists. You''ve got to grow a business after all. Here''s what we found. PT/2 p.m.
HUBSPOT | MONDAY, OCTOBER 17, 2011
[Interactive] 5 Ways to Instantly Improve Marketing With Data
Check the analytics for each platform you utilize, and see how many people are interacting with you on each of those sites. More than likely, your customers are interacting more on one than another. This is a guest post written by Pam Sahota. Data may seem intimidating, but it can also be a marketer’s best friend. Keep reading!
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JULY 14, 2010
[Interactive] Can The Shirtless Old Spice Guy pull off a marketing miracle?
Can you think of another high-profile example where the TV spokesperson is really interacting and responding to people on Twitter, Facebook and YouTube? While the hilarious Old Spice ads have been an Internet hit on their own for months (5.5 million views), everything changed this week. Literally, a marketing legend was created. So I did.
DELICIOUS B2BMARKETING | TUESDAY, DECEMBER 11, 2012
[Interactive] A 50-Point Checklist For Creating The Ultimate Landing Page
He is a former Director of Marketing & Interaction Designer who tends to use metaphor more than he probably should in his writing. He is a former Director of Marketing & Interaction Designer who tends to use metaphor more than he probably should in his writing. Build, Publish & A/B Test Landing Pages Without IT. About.
KOMARKETING ASSOCIATES | TUESDAY, APRIL 2, 2013
[Interactive] Overcoming Writer’s Block: 3 Ways to Sidestep the Actual Writing Involved in Content Marketing
Fortunately, in the world of content marketing, alive with visual storytelling and social sharing and interactive media, writer’s block increasingly has less of a chance of rearing its ugly head. We’ve all been there: a blank page, a blinking cursor, a looming deadline. Writer’s block. It does. Probe. Ask for examples of how ‘it’ works.
HUBSPOT | MONDAY, SEPTEMBER 30, 2013
[Interactive] 8 Ways to Engage Alumni With Google Hangouts
Ideally, alumni could visit campus regularly and interact with their alumni relations office in person. They’ll be impressed and will appreciate the face-to-face interaction. 'Alumni relations pros are constantly on a mission to build lifelong relationships with their alumni. Here are eight ways we recommend using Hangouts.
VIDYARD | FRIDAY, MARCH 14, 2014
[Interactive] 6 Proven Ways to Become a Powerful Video Storyteller
Rather than talking about their enterprise software offerings, this video is all about the overarching theme of connections: By using relatable moments to showcase how real people interact, SAP demonstrates the connections they help facilitate without ever having to talk about a product. 'Let me guess. Personify a product or the problem.
FATHOM | TUESDAY, JANUARY 14, 2014
[Interactive] Will Your Website Help Your Manufacturing Company Grow in 2014?
Video tours are interactive and help people get a real sense of what your facility is like. 'According to the latest figures, the manufacturing industry is on pace to help the U.S. economy grow in 2014. But is your website well-positioned to help your company be a part of this growth? 2014 is expected to be a big year for U.S.
FATHOM | FRIDAY, DECEMBER 13, 2013
[Interactive] How to Retain Students with User-Generated Content
Re-post student interactions from your university’s accounts. 'Your college has tried everything from topical first-year writing courses to tutoring centers open all hours of the night. And more students than you care to admit still drop out after that first year. You’re not alone. And you should be there to help.
VOICE-BASED MARKETING | TUESDAY, APRIL 15, 2014
[Interactive] Google Universal Analytics Rolls Out to Primetime: Have You Made the Switch?
With Universal, marketing teams everywhere are provided the ability to view and track online and offline interactions in one unified interface. 'Google announced last week that Universal Analytics is out of beta and is now being rolled into primetime. Remarketing and Content Experiments. Tracking Offline Conversions.
B2B MARKETING INSIDER | TUESDAY, JULY 13, 2010
[Interactive] Top 5 Social Media Trends For The B2B Marketer
As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities. You are most certainly not the only one. and “ what can we achieve ?”
HUBSPOT | MONDAY, JULY 7, 2014
[Interactive] Bye-Bye Brainteasers: 9 Interview Questions You Actually Should Ask Candidates
Their answer will tell you how they interact with others -- and which kinds of interactions they want to happen. 'Why are manhole covers round? How many times heavier than a mouse is an elephant? How many golf balls can you fit in a school bus? In fact, Google banned brainteasers from their interviews several years ago.). The worst?".
B2B MARKETING INSIDER | WEDNESDAY, DECEMBER 1, 2010
[Interactive] Confessions Of A B2B Marketer
In this post, I will offer a preview of the thoughts I will deliver during the Focus Interactive Summit on Progressive B2B Marketing. Here like to put it this way: the only reason ANYONE will interact with your brand before they buy is content. What I do know is that B2B Marketers have a ton of options today. It used to be so easy.
SOCIAL MEDIA B2B | TUESDAY, MARCH 1, 2011
[Interactive] 5 Tips for Creating Share-Worthy B2B Email Content
Providing links to your videos, podcasts or other interactive content is becoming more common- even in B2B emails. Just because your B2B email recipients are business contacts doesn’t mean your email content can’t be interesting enough to start conversations and generate social shares. Start a conversation.
INTEGRATED B2B | FRIDAY, OCTOBER 26, 2012
[Interactive] Social media takes your marketing event to the next level
Social media holds the power to unlock this potential, drastically altering the ability to interact and engage with attendees before, during and after any event. But there’s a catch. All it takes is the courage to jump in, boots and all, and a little advice from those who have done it with success. Consider these numbers. During the event….
BUYEROLOGY | SUNDAY, MAY 2, 2010
[Interactive] 3 Not-So-New Social Behaviors of the Digital Buyer Persona
Although I am missing the opportunity to interact directly with people, social communities and blogging has made it possible to “attend” these conferences virtually. Image by luc legay via Flickr. was in a mall recently and couldn’t help notice the banners boldly announcing to follow the mall on Facebook and Twitter.
BIZNOLOGY | MONDAY, APRIL 7, 2014
[Interactive] Social business: enterprise knowledge goes retail
It will likely take a combination of all those interactions until you finally get what you need. '(Photo credit: Wikipedia). Outside our workplace, we became accustomed to easy access to information. You can even learn how to improve your breaststroke swimming technique or how to cook a lobster by watching a few videos online.
B2B MARKETING INSIDER | THURSDAY, JANUARY 13, 2011
[Interactive] How To Create Killer Content: Speak To A Customer
All of these interactions led to more and more insights that improved the marketing content generated by this company. Any advice for small business marketers? write a lot about social media but we all know it all really comes down to the quality of our content. Trust me, I have been there. Talk to a customer! Talk to a customer! Step 1.
HUBSPOT | MONDAY, JUNE 27, 2011
[Interactive] How Do You Tie in Social Media with Email? [Marketing Cast]
Let the Two Systems Interact. Email is dead. Social media is just fluff. This sort of sweeping statements have come up in the digital landscape. Let’s put them aside for a moment. What if we married email marketing and social media? It is a great combination, says David Meerman Scott. Email Is a Closed System. How to Tie Them Together.
VOICE-BASED MARKETING | THURSDAY, NOVEMBER 7, 2013
[Interactive] Ifbyphone Offers Special Promotion in Honor of Twitter IPO
Not only are potential customers able to connect with us instantly, but we are able to track these interactions down to the penny: the trackable phone numbers enable us to tell exactly which tweets are generating calls so we can do more of what works. 'We’ve blogged about Twitter before.
SALES INTELLIGENCE VIEW | TUESDAY, FEBRUARY 25, 2014
[Interactive] 3 Strategies You Need for Social Selling: The Non-Creepy Solution to Your Tedious Investigative Past
Social interaction offers an incredible opportunity to create a valuable feedback loop and increase trustworthiness as your company responds to customer inquiries and posts educational, interesting or thoughtful content. 'Customer research used to be a time-consuming task for salespeople. If Nostalgia for the Win. Nerd out with us! Register.
E-STORM | TUESDAY, MARCH 16, 2010
[Interactive] The 4 Cs of Akin Arikan's “Multichannel Marketing” | e-storm.
This involves developing strategies and tactics which help you better understand your position relative to your colleagues, managers, or anyone else you interact with on a daily basis. Arikan’s book provides much more context on the topic in what can be viewed as the four C’s of his take on multichannel marketing. Customer-centricity.
BLUE FOCUS MARKETING | MONDAY, MARCH 24, 2014
[Interactive] Register Today for @mnburgess Online #SocialMedia Strategy Course from University of California Irvine Extension @UCIExtension #SM #SMM
Instructors and students alike can now interact with each other across state, country, and even continental boundaries in real time. 'One of the great benefits of technology in the 21st century is the rise of quality distance learning programs in leading universities. Announcing an Exciting Online Social Media Strategy Course.