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  • VERTICAL RESPONSE  |  MONDAY, AUGUST 6, 2012
    [Interactive] How to Jump Content from Your Facebook Page to Your Profile
    You started out on Facebook from a personal level and have a ton of friends who would love to interact with your Page if they only knew it existed. So you have a Facebook Page for your business, but the audience size is a far cry from notable companies such as Starbucks or Coca-Cola. What do you do? All rights reserved.
  • THE ROI GUY  |  TUESDAY, OCTOBER 7, 2014
    [Interactive] New Sales Training Helps Evolve B2B Vendors from Product Pitches to Value Selling
    Alinean Launches Value Expert™ Sales Training to Help Reps Engage Earlier and Sell More Effectively Today we announced the launch of Value Expert™ Sales Training, an important milestone. Our launch of Value Expert Sales Training provides the skills that reps need to bridge the Value Gap and advance to a more effective value-selling approach.”
  • MARKETING ACTION  |  MONDAY, JULY 28, 2014
    [Interactive] Got CRM? Why You Need Marketing Automation Too
    Now that digital interaction is our lingua franca, marketing can go beyond sending out catalogs and going to trade shows. A few decades ago, when I was a green B2B inside sales rep, we kept customer histories by hand on 3×5 cards and kept them in a “tickle” file organized by date. Suddenly my computer got friendly and helpful.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JULY 9, 2012
    [Interactive] 15 Powerful Social Media Questions for B2B Sales
    product releases, blog posts, upcoming webinars, news articles) What is the interaction like with their followers? Facebook When it comes to interacting with customers and prospects, announcing new releases, posting interesting blogs or articles, Facebook takes the cake as the main domain. Today’s buyers are web and social media savvy.
  • SNAPAPP  |  FRIDAY, OCTOBER 9, 2015
    [Interactive] Bringing Landing Pages to Life With Animation
    Sign up for our DIY Interactive Content Design webinar SnapApp’s latest release brings our brand new animation functionality into the world. Animations are a great way to add an extra layer of personality and polish to your SnapApp content. Go ahead and click the image below to view our demo page before getting started. Headlines. Body text.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Interactive] Top 9 Professional Services Marketing Lessons Learned in 2014
    In contrast, online marketing offers opportunities to track ROI as well as prospect interaction and engagement down to individual clicks and page views thanks to tools like marketing automation software , Google Analytics , Google Webmaster Tools, and social media monitoring software. Now, his company is not only able to exist, but excel.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Interactive] 5 Tools to Battle Social Media Content Overload
    Bonus : The app also gives you a list of your most engaged followers, so you can interact with them in a much more focused, targeted, and personalized way. 4. This is a guest blog post by Leo Widrich, co-founder of Buffer , a Twitter publishing application. He writes Twitter Tips every week on his blog. Summify. Buffer. SocialBro. Bottlenose.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 16, 2011
    [Interactive] Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers
    When you think of social media and integrated marketing, EAV opens the doors to direct engagement with some great people while providing interactive communities and off-shoot groups on Facebook. Big Train follows and interactions are up quite a bit across all of our channels – YouTube, Facebook, twitter, and our blog as a result.
  • HUBSPOT  |  WEDNESDAY, JULY 3, 2013
    [Interactive] How Cluttered Is the Advertising Landscape, Really? [Timeline]
    The only way to impact that behavior is to create marketing people love , and choose to interact with. Airplane trays. Parking meters. Bathroom stalls. These are only a few of the unusual nooks and crannies that advertising has ineffably found its way into over the years. Surely it wasn’t always this way, right? False. Crazy, huh?
  • VOLACCI  |  MONDAY, JUNE 10, 2013
    [Interactive] The Advent of Tumblr and Its Place in Social Media Marketing
    It enables written interaction between users, which gives brands the unusual opportunity to receive information from its key clientele, while creating  the connections that generate brand loyalty.  . With Yahoo’s recent acquisition of Tumblr, many have asked themselves what these two companies could possibly have in common.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 30, 2013
    [Interactive] Feeding the Content Beast is the Least of Your Problems
    On the other hand, knowing that someone engaged with your content through peer-to-peer sharing on social channels or commenting–and who they are–is a signal of real intent: they were interested enough in your product or solution to take the time to read and interact with your content. You have to be where they are.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 25, 2015
    [Interactive] Great Blog Content:2 Reasons for Writing Stories
    Without psychology, I wouldn’t have the awareness of subtle emotional context that’s behind client interactions. I’m acutely aware of possible reactions from readers. Are you writing stories with feeling on your business blog? If you don’t, readers won’t respond to you. . Emotions are either positive or negative. Sadness. Enjoyment.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 14, 2013
    [Interactive] 5 Copywriting Tips to Enhance User Experience
    Something as seemingly simple as the words you use can have a dramatic impact on how a visitor interacts with your site. Google Analytics is a great way to know how people are interacting with your site. ” Just by changing some words! “Copywriting is the secret weapon of UX.” Are they looking for information?
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 26, 2013
    [Interactive] 5 Creative Ways Cloud Software Companies Can Market Throughout The Customer Lifecycle
    Consider every transaction an opportunity for interaction. 2. Author: Celia Brown Cloud technology has revolutionized the way we develop, deploy, and buy software. Marketers who are willing to step up their game will embrace Cloud and engage in strategies like those below to transform the customer experience. 1. Lifecycle Marketing
  • BIZIBLE  |  MONDAY, OCTOBER 12, 2015
    [Interactive] Why B2B Marketers Shouldn’t be Concerned about Mobile Ad Blocking
    And this research was before the iOS 9 change was released that enabled apps to interact with web pages to remove ads. Ad blocking is the process of removing ads (usually display ads or popups) from websites. This is done through a browser extension or more recently, an app installed on a phone. Is this part of something bigger?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2011
    [Interactive] Stop shoving social media down my throat
    Of all the people I interact with on the social web, I would say I am most in-tune with Jay Baer. It’s time to step up and address one of the great myths pervading the social web — that an essential best practice is decentralizing social media marketing and pushing it down to employees at every level of the company. 
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 16, 2013
    [Interactive] Ask the Author Series: Featuring Gary Walker, Author of The CustomerCentric Selling® Field Guide to Prospecting and Business Development (Part 1 of 2)
    Describing the Sales Person as the ultimate sales technology, Joanne makes a strong call to just pick up the phone and have real interactions with our customers, current and potential. In our last Ask the Author post , we asked Joanne Black how technology has changed the way we sell today. So how do we get people on the phone? 
  • HUBSPOT  |  FRIDAY, JULY 29, 2011
    [Interactive] Responding to Leads Within an Hour Generates 7x the Conversations
    How you handle that interaction is also critically important. There was an interesting stat out of Harvard Business Review on the importance of timely responses when it comes to following up with online leads. The data originally came from a study of 2,241 U.S. firms led by a researcher at South Korea’s Sungkyunkwan University.
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 29, 2012
    [Interactive] B2B Videos: Go Beyond Humdrum
    Once you’ve been wowed by the interactive wizardry and special effects served up by Hollywood, it’s hard to settle for a talking head juxtaposed against tedious office and product shots. Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder.
  • SNAPAPP  |  TUESDAY, JUNE 7, 2016
    [Interactive] Wrapping up SiriusDecisions’ Summit 2016
    Another SnapApp customer, Hyland , creators of OnBase, presented a case study with our CEO, Seth Lieberman, on the ways that the company has shrunk conversion times from both lead to qualification and from opp to close by using interactive content. To solve that problem, Hyland investigated and eventually utilized interactive content.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 12, 2012
    [Interactive] Scary and Hopeful: The Future of The New York Times
    knew embarrassingly little about Abramson when she took the stage for a casual conversation with Evan Smith , CEO and editor-in-chief of The Texas Tribune , today at the South by Southwest Interactive Festival in Austin, Texas. One was for reading; the other for her mother’s crossword puzzle idiosyncrasies.
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Interactive] 6 Cool Company Blogs Everyone Will Enjoy Reading
    When I need inspiration for content that delights, email campaigns that actually work, and social media interactions that are genuinely fun. turn to one source: an online clothing store called ModCloth. My closet is proof that their marketing works. Perhaps a little too well.) Cool Company Blogs. 1) Bark & Co. mean, Yes! 2) GrooveHQ.
  • CLIENT BRIDGE  |  THURSDAY, JUNE 6, 2013
    [Interactive] Content Marketing Misconceptions
    Creating Content Is Content Marketing” A true content marketing strategy has to include concepts for content distribution, communication and interaction with the audience, with clear ideas about which goals and which target group you want to reach. Jeff Bullas says that the concept of content marketing is still evolving.
  • B2B MEMES  |  WEDNESDAY, FEBRUARY 15, 2012
    [Interactive] Twitter Challenge Update: 3 Things I’ve Learned So Far
    Interaction increases your appreciation for the people you follow. Now that I’m halfway through my self-imposed Twitter challenge for February, it’s time for a progress report. My goal is to tweet at least 10 times a day, balancing three types of updates: curatorial, conversational, and promotional. Things I Learned from Self-Publishing.
  • KEO MARKETING  |  MONDAY, AUGUST 10, 2015
    [Interactive] Great Customer Experience Still Key in B2B Marketing
    This frequently involves interacting personally with a prospect several times along the conversion journey, and then of course continuing to provide excellent service once a prospect becomes a customer. Thanks to social media, email and other high-tech tactics, we now have more ways than ever to connect with leads and customers.
  • MARKETRI  |  TUESDAY, APRIL 23, 2013
    [Interactive] How Can Marketing and Business Development Work Together to Maximize Results?
    firm that understands the role of each function and how they interact and support one another will be able to leverage both functions to realize more streamlined business growth and a higher return on investment. But, how do these departments and key attributes effectively work together to increase a firm’s ROI? Firm Messaging.
  • BIZIBLE  |  MONDAY, JUNE 20, 2016
    [Interactive] The Account-Based Marketing Reporting Framework For Marketers Who Care About ROI
    Engagement refers to how accounts respond to your marketing efforts, the recency of those responses or interactions, whether they engage with key content associated with closed-won deals, and the quality and duration of those responses. Every marketing technology vendor is talking about account-based marketing this year. And for good reason.
  • SNAPAPP  |  MONDAY, DECEMBER 30, 2013
    [Interactive] Year in Review: Top Content Marketing Themes of 2013
    Our blog broke down the difference between the two types of marketing so you can make the right decision on what’s best for your business. #3: Why Interactive Content Leaves Static Content in the Dust. Interactive content outperforms static content because it provides an engaging experience. Say good-bye to our favorite blogs of 2013.
  • THE ROI GUY  |  THURSDAY, NOVEMBER 17, 2011
    [Interactive] Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance
    Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011. Inc 5000 Pisello Alinean Eloqua
  • SNAPAPP  |  THURSDAY, SEPTEMBER 10, 2015
    [Interactive] Dispatch from CMW: Recapping Day One
    love getting to chat with fellow attendees about interactive content and share our stories and examples — and the sessions I attended on Day 1 were excellent. Make sure interactive content is a part - join us for a webinar on September 16 This is my first year at CMW, and let me just say - these folks know how to run a conference.
  • BLUE FOCUS MARKETING  |  SATURDAY, NOVEMBER 8, 2014
    [Interactive] REGISTER NOW Join #TED Speaker & Author, @mnburgess, for AMA #ContentMarketing Workshop
    Learn to create and publish marketing content across all relevant touch points where your brand interacts with customers. I am proud to announce that, on December 4-5, I will be delivering an  AMA Content Marketing Workshop  at the Summit Executive Centre in Chicago. In 2014, Content marketing is a marketer’s number one priority.
  • SYNECORE  |  SATURDAY, APRIL 6, 2013
    [Interactive] The Best Branded Content of the Week: April 6, 2013
    liked this prank because I think it was very successful in getting people to interact with the brand. A lot of celebrities and notable people in the Twitter-verse sent out vowel-less tweets. This week, the big brands put all of their content marketing efforts into Monday’s April Fool’s Day celebration. YouTube - Ready to Select a Winner.
  • HUBSPOT  |  MONDAY, FEBRUARY 17, 2014
    [Interactive] Could the Internet of Things Turn More Companies Inbound?
    But if you had control over what information was shared to which parties, an interaction like that would feel more personal and much more lovable. When people hear the term "Internet of Things" they picture techie gadgets like Nest thermometer. It also connects to a mobile app, so you can monitor your home''s energy usage while you''re away.
  • BIZNOLOGY  |  THURSDAY, JANUARY 22, 2015
    [Interactive] 3 simple tips to build good local links
    There are plenty of opportunities present within your day-to-day business interactions. Links from other websites are essential for search optimization and improving your website’s search visibility. Some tips for building worthwhile local links: Leverage local associations. Offer honest testimonials. Create local discounts. Conclusion.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MAY 13, 2014
    [Interactive] College Commencement Address
    It maybe daily, as I travel around the world, I try to be kind, helpful to others and positive to the people I interact with at a hotels, airport, or restaurants. College Commencement Address. What about you? No, I did not deliver a college commencement address, but the idea of what I might say if I had the opportunity is intriguing.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 3, 2015
    [Interactive] Tips & Tricks to Leverage the Powerful Combination of Print and Digital
    They serve as an essential leave-behind, so use them as an opportunity to promote social interaction. Author: Amy Guarino “The reports of my death are greatly exaggerated,” said author Mark Twain. As the world shifts to become more and more digital, print is often reported to be dead. annually worldwide. The possibilities are endless.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Interactive] Are You an Ambivert? What It Means for You at Work
    They are "socially comfortable and interactive, yet relish ''down time alone'' more than extroverts and less than introverts. I''ve never been a fan of making a cold, hard distinction between extroverts and introverts. You''re not alone. Most people fall somewhere on a spectrum, and there''s even a word it: ambiversion. What Is Ambiversion?
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 29, 2014
    [Interactive] I’ll Always Have Paris: My Virtual Vacation with CobbleStay Vacation Rentals
    As a marketer, I appreciate every interaction I get to have with clients and customers. That’s because unlike my colleagues on the sales team, I don’t often get the opportunity to meet with them and hear what they have to say. Drew isn’t just the CEO – he’s also in charge of sales and marketing teams for the agency. Tomorrow,” I said.
  • B2BBLOGGERS  |  FRIDAY, JUNE 4, 2010
    [Interactive] Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.
    EVOKLarry: Print medium doesn’t allow for the same level of creativity as interactive, nor immediacy of return. NathanRKing: iPad will allow for more interactive ads in digital publications. That’s good news for publishers, and as you will read, marketers are using both channels, print and online, to compliment one another.
  • WRITTENT  |  TUESDAY, NOVEMBER 4, 2014
    [Interactive] 5 Things You Can’t Blog Successfully Without
    Interacting with your audience is the key to building a community. Blog successfully and you cam smile all the way to the bank. Your website traffic will grow, your company will flourish, and your reputation could swell to the point where business finds you. Bloggers like Michael Arrington rake in up to  $800,000 per month ! You just can’t.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 6, 2015
    [Interactive] Sales Culture 101: How “More Cowbell” Shapes Strong Salespeople
    This is especially important for inside sales teams where their interactions with potential customers are purely over the phone and are thus missing the usual non-verbal cues that account for as much as 90% of a conversation according to several studies. promise you, however, that it’s important to our entire company, so let me explain why.
  • CONTENT STANDARD  |  MONDAY, MAY 16, 2016
    [Interactive] What’s the Difference Between an Experience and a Customer Experience?
    Instead, this story will help tactical marketers understand the psychological factors that come into play when a person decides to buy or interact with a company online. ” “Customer experience is an organization’s intended and actual value placed on the moments of interaction between a customer and a brand. What?!
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Interactive] How to Leverage New Media & User Experience in Your Digital Marketing
    Today, UX has evolved into a method of enhancing customer satisfaction by improving interaction with consumers through their use of computers, which are now mostly handheld devices. The way that people interact with brands has changed as fewer people are visiting brick and mortar storefronts and opting to shop online.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2011
    [Interactive] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
    Ellie Mirman explains how Facebook’s EdgeRank algorithm works, then offers 20 ideas to make your content more visible, including posting a variety of content to attract interactions, including images on blog posts, and asking questions to solicit feedback from your fans. It’s approaching one billion users worldwide. ” Ouch.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 5, 2016
    [Interactive] 3 Big Reasons Content Marketers Must Attend B2B Events in 2016
    That keynote set the tone for a successful day filled with lots of interaction and great feedback. My alarm rings. It’s 6:30 a.m. Breakfast is the usual bowl of fruit. scan my social apps to make sure I didn’t miss anything while I was sleeping and read theSkimm before cleaning up and putting on my outfit. And what is creativity?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 3, 2015
    [Interactive] Marketing Mathematics: Why You Need to Invest in Website Engagement
    Marketers see their website as a main point of interaction between prospects and content, but they are often unsure how to strategically invest their resources. The understanding of the role and importance content has in creating demand and educating buyers has also increased the marketers’ understanding of the web channel. The Problem.
  • SYNECORE  |  WEDNESDAY, JUNE 18, 2014
    [Interactive] Why is SoLoMo Beneficial for Business?
    By taking advantage of these interactions by offering incentives (such as local discounts) to those who check in creates top-of-mind awareness and drives conversion rates. As a local business, you may have come across the term SoLoMo. Think Local. Around 60 percent of mobile users tag their location in social media updates and photo uploads.
  • HUBSPOT  |  TUESDAY, OCTOBER 1, 2013
    [Interactive] Social Media Managers Must Work Around Lousy Business Models
    Kudos to the airline''s social media team for doing its best to respond and interact with customers. By monitoring customer interactions on Twitter, you can spot people trying to figure out how to use your product or service.". Raise your hand if you''ve ever been screwed over by an airline. Yeah, me too -- multiple times. No response.
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Interactive] You’re doing a terrible job with search and social
    And, now that form is no longer too expensive for the common man, Google’s beginning to insist that you spend some time getting off your laurels and do a better job of revising that old school textbook that’s decades outdated and come up with something much more compelling: color photos, a nice cover, maybe digital and interactive!
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 11, 2011
    [Interactive] Thought Leadership: Marketing Engineering Services with Technical Articles
    Add video and audio to PowerPoint slides and create a more interactive content for the web. Are you an in-house marketer or a consultant tasked with promoting engineering services? Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. What is thought leadership? Moore
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Interactive] The Ultimate Guide to Getting a Job After You Graduate
    How (if at all) do they interact with their boss? It's important to treat every interaction with the company and its hiring team with the highest degree of professionalism and consideration. Treat everyone you interact with at the company as though they are your interviewer. We want to help. Don’t try to boil the ocean. Listen.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Interactive] A Small Biz Guide to Digital Marketing Acronyms
    CRM: Customer Relationship Management is a business strategy or model for managing interaction and communication with leads or current customers. SM: Social Media is the interaction and connection with various people on online platforms. ” Say what? BL: Backlink is a link from another website to your business’ website.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 3, 2015
    [Interactive] The New Brand Building in the Era of Engagement
    Technology augments who we are as marketers—where our core love of storytelling is enhanced by the ability to make the interaction last longer than a single point in time. Author: Sanjay Dholakia At our core, marketers are storytellers. We love to tell stories that evoke emotion and pull at heartstrings. Storytelling Is Timeless.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 17, 2012
    [Interactive] Highlights from the AA-ISP Leadership Summit #LS2012
    This two day conference includes a variety of general sessions, interactive break-out sessions, and lively panel discussions featuring all new presentations from some of the nation’s leading Inside Sales experts. Inside sales flocked to the AA-ISP Leadership Summit in AZ this week. This Conferences Sales 2.0
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 17, 2012
    [Interactive] Highlights from the AA-ISP Leadership Summit #LS2012
    This two day conference includes a variety of general sessions, interactive break-out sessions, and lively panel discussions featuring all new presentations from some of the nation’s leading Inside Sales experts. Inside sales flocked to the AA-ISP Leadership Summit in AZ this week. This
  • HINGE MARKETING  |  MONDAY, JULY 14, 2014
    [Interactive] Is It Time to Upgrade Your Blog?
    Reader interaction. Easily shareable and interactive resources. Once you’ve been blogging for a while, you’ll hit a point where you start to wonder: Is it time to upgrade my firm’s blog? The answer might not be immediately obvious. So how do you know it’s time for a blog refresh? Are we missing any features?
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 17, 2010
    [Interactive] Three Views On The Future Of The CMO
    Changes to the way marketing messages are perceived and consumed have forced the need for a deeper understanding of consumption habits and an open approach to interacting and communicating with your customers. Technology Transcendence For kids today, technology is omnipresent. It’s just there, in everything they do. Sign up.
  • FATHOM  |  FRIDAY, MAY 16, 2014
    [Interactive] How Do You Measure the Success of Digital Marketing?
    What is the desired outcome of the visitor ’ s interaction?  Engagement – this measures people interacting with your brand.  Digital marketing certainly has changed from the early days of link building for organic SEO rankings and PPC strategies that ultimately depended on spend to get to 1 st position.  Well, sort of. Website visit?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 5, 2013
    [Interactive] Contagious Content: Facebook Posts That Get Shared Like Crazy
    So what do fans do when they interact with a post on Facebook? by Dayna Rothman I am excited to introduce today’s guest blogger Brian Carter. Who Cares About Shares? With the exponential growth of Facebook, there’s been an almost sickening amount of talk about likes and likeabilty. was viewed by four times as many people as it had fans.
  • SNAPAPP  |  FRIDAY, MARCH 11, 2016
    [Interactive] 5 Reasons Why Calculators Are A Valuable Piece of Your Marketing Pi
    But they don’t have to: in addition to the questions informing the calculation, you can ask questions that help you qualify the lead or engage the person to interact with the content. Monday is Pi Day! No, not the dessert. Therefore, it may come as little surprise that my favorite SnapApp content type is a calculator ! Stay tuned!
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Interactive] Unique Ways to Build Your Email List
    Email signature – Think about how many emails you send on a daily basis, and how many different people you interact with in those emails. Many of you may already be growing your email lists through sign up forms on your website, or printed sign up sheets near your register. So far, so good. Don’t know how to create one?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, MAY 5, 2014
    [Interactive] Winning With Insight: Harnessing the Power of Ideas in Selling
    We call this interaction insight. When sellers practice interaction insight (described earlier), the buyers really feel the collaboration. What does it take to capture the attention of today''s crazy-busy, well educated prospects? They certainly don''t want to take time learning about your products/services. hope you enjoy it. billion.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 30, 2013
    [Interactive] 2013 Year in Review: Top 6 focus areas for B2B marketers this year
    Grant Grigorian (@GrantG9) November 4, 2013. “We all feel that we have a golden gut to some extent, especially when we’re interacting directly with customers.” – Daniel Burstein, Director of Editorial Content, MECLABS. In 2012, the top focus for B2B marketers was understanding and leveraging social media. Topic #1. Topic #2. Topic #3. link].
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 19, 2013
    [Interactive] Sales Prospecting Perspectives Weekly Recap – Week of July 19, 2013
    The phone has become antiquated; instead, webinars and meetings will become more visually interactive. It’s Friday, Friday, gotta pass some leads on Friday! Welcome back to our Weekly Recap. Here at AG, we’re excited for the weekend, just like Rebecca Black , so we can rejuvenate before coming back on Monday. Now, on to the weekly recap.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Interactive] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    This kind of dynamic delivery actually benefits marketers in two ways – not only are you able to show website visitors the most relevant content, but you’re also able to learn more about each segment of your audience, depending on how they interact with that content. Intrigued? That’s why marketers need access to the analytics that matter.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 8, 2011
    [Interactive] 4 Tweetable Lessons In Social Media Civility
    The Internet is starting to mirror the way that we live offline.” – Mindy Finn , co-Owner of interactive agency Engage < Tweet this! by Jesse Noyes | Tweet this The Personal Democracy Forum is by design, and sheer force of title, political. So when I ended up at the “Civility and Social Media: An Oxy-moron?” And why not? Lesson 1. Reddit.
  • HUBSPOT  |  SUNDAY, JUNE 2, 2013
    [Interactive] BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week
    Even if you aren''t the one providing the live content, you can embed or share those posts to better interact with your audience. Marketers could also use the data to make more intelligent decisions about how and when to target Twitter users with Promoted Tweets based on how they interact with TV programming. Yahoo!
  • CONTENTLY  |  TUESDAY, JUNE 21, 2016
    [Interactive] How Jaguar Land Rover Uses Luxury Content to Connect With Consumers
    The novella, called “ The Vanishing Game ,” lives on Tumblr and is a fully interactive digital experience with narration, ambient sound, and animated photography. In the modern media landscape, one of the biggest challenges for marketers lies in reaching consumers wherever they spend their time.
  • SNAPAPP  |  THURSDAY, APRIL 2, 2015
    [Interactive] Convince and Convert: Why Calculators Are a Demand Gen Marketer’s Best Friend
    At the most basic level, this type of interactive content will take a set of inputs, run a formula, and generate a quantitative output that is meaningful to your audience. Interactive content such as calculators has been proven to be more engaging than static content. Give the people what they need. Education is compelling to buyers.
  • HINGE MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Interactive] Why You Should Integrate the ‘Content Funnel’ into Your Firm’s Technology Marketing Strategy
    While there are many opinions on what technology marketing strategies work best when it comes to generating and nurturing leads, what’s not up for debate is this: today, the majority of prospective clients are looking for their information online first – before they’re receptive to any human interaction. Consider the 2.25
  • LEADERSHIP  |  MONDAY, OCTOBER 27, 2014
    [Interactive] Your Buyers Are Not Businesses, They Are People — The B2B Buyer is Now A Myth…
    Know not only how your audience interacts with your subject matter and the problems they need solved but also what is fun for them. The campaign included a  simple, interactive demo, a free trial, promotional discount offer and other enticing features to draw audience attention.         . 5. As I passed St. We became friends.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Interactive] 10 LinkedIn Groups Every Entrepreneur Should Follow
    Intended for interactive advertising and marketing professionals who are actively engaged in social media and community-oriented websites around the world.” There are at least three problems with this list. First, “entrepreneurship” is an extremely broad subject. Second, opinions are ubiquitous. Third, LinkedIn groups aren’t exactly scarce.
  • SYNECORE  |  MONDAY, JUNE 10, 2013
    [Interactive] Amazon is Killing it with Millennials (and Advertisers)
    Based on an August 2012 survey by Harris Interactive for The Search Agency , millennial US Internet users were much more likely than older respondents to click on search engine ads — 30% vs. 18%. Does Amazon have the winning formula when it comes to connecting with millennials? Amazon is “Most Liked”. Looks like Amazon’s the cool kid.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 2, 2015
    [Interactive] 6 Critical steps to help fight for your online privacy
    The imposter wove photos lifted from the victim’s accounts into a fictional online persona that interacted with other people across social networks. By Kerry Gorgone, {grow} Contributing Columnist. Just when people seem comfortable oversharing online, something will happen that gets people talking about online privacy again. Disable location.
  • HUBSPOT  |  MONDAY, SEPTEMBER 30, 2013
    [Interactive] 8 Ways to Engage Alumni With Google Hangouts
    Ideally, alumni could visit campus regularly and interact with their alumni relations office in person. They’ll be impressed and will appreciate the face-to-face interaction. Alumni relations pros are constantly on a mission to build lifelong relationships with their alumni. Here are eight ways we recommend using Hangouts.
  • HALEY MARKETING  |  THURSDAY, SEPTEMBER 17, 2015
    [Interactive] Tips to ROCK Your Customer Service (part 2)
    Before each interaction with a client, pay attention to your mindset, block out distractions (i.e., Want to amp-up your clients' service experiences? Be honest. Treat the the way you'd like to be treated. And make them feel like your only customer! Providing shareworthy service, every time, is a principle we hold near and dear. Period."
  • CONTENT STANDARD  |  TUESDAY, JUNE 21, 2016
    [Interactive] B2B Content Marketing and the End of the Company Blog
    Moreover, users know how to interact with Medium, Armitage noted. Like with Facebook Instant Articles, users get a consistent content experience when they interact with the platform. The days of the company blog on the company website may be slowly coming to an end. Underlying Trends. Content discovery isn’t like it used to be.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JULY 22, 2012
    [Interactive] Lead Optimization: 10 audience questions answered
    You position the follow-up call, or human touch, based on how people are interacting with your content. Tweet A couple of weeks ago, I presented the webinar, “ Optimizing the Lead: A data-driven optimization process that goes beyond lead capture.” We work with our Research Partners to achieve just that. ” What is a persona?
  • HUBSPOT  |  TUESDAY, FEBRUARY 4, 2014
    [Interactive] The Uneasy Speaker's Guide to Confident Public Speaking
    You’ve prepared, listened, greeted, and interacted … all in your own unique style. Public speaking has never come easily to me. recall a middle school assignment in which I attempted to demonstrate how to lace Adidas in Run-DMC style. These tips didn''t come from a textbook or public speaking class. Think you''re done preparing?
  • MODERN B2B MARKETING  |  FRIDAY, MAY 3, 2013
    [Interactive] Sales Intelligence with Google: Marrying What You Want to Say with What They Want to Hear
    Useful sales intelligence is the key to having relevant interactions. We are excited to welcome Sam Richter as our guest blogger for today. Sam Richter is the founder of the Know More! business improvement program and author of the book “Take the Cold Out of Cold Calling”. What does he care about, for his business and for himself? Find News.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 11, 2012
    [Interactive] The Pledge Twitter Needs to Make to Users
    As targeting and relevance improve, both the value of interaction and the interaction rate will increase, improving Twitter’s revenue potential while improving the experience for users. 3. You cannot please everyone all the time. sustainable business structure for Twitter that allows them to continue to exist.
  • MANHATTAN MARKETING MAVEN  |  SUNDAY, SEPTEMBER 9, 2012
    [Interactive] 5 Social TV Strategies
    Addressable TV spots will zero-in on most likely prospects and offer on-screen interactivity.   Plan Interactions. Use off-line events, promotions and appearances or even check-ins as content and as interactive springboards for social media. TV is inherently social. The hype surrounding social TV. It’s all Social TV.
  • THE ROI GUY  |  THURSDAY, NOVEMBER 17, 2011
    [Interactive] Integrate Value Marketing & Selling with CRM & Marketing Automation
    To empower this integration, Alinean announces the availability of a new version of the XcelLive platform (v5.3), adding Interactive Content Connectors (ICCs) to provide streamlined data exchange between Alinean sales & marketing tools and external applications, especially marketing automation & CRM systems.
  • CONTENT STANDARD  |  SATURDAY, JUNE 4, 2016
    [Interactive] What Music Can Teach Content Marketers about the Power of a Shared Customer Experience
    That fosters positive feelings and memories that may have a major impact on future interactions. Game of Thrones and Star Wars: The Force Awakens both teamed up with Spotify to post character-aligned playlists that users could be matched with following an interactive quiz. What Is a Shared Experience? writes on Medium.
  • HALEY MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [Interactive] 5 Steps for Differentiating Your Staffing Firm
    They are much more likely to interact with your site, share your content, refer your site to other companies or job seekers, or ultimately fill out a contact form and become an active client or candidate. Having trouble differentiating your firm from the 20 other staffing and recruiting firms in your market? Don’t give up! Do you know?
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 14, 2011
    [Interactive] 5 B2B Benefits of Facebook Page Changes
    Interact on Facebook as Page. Facebook has changed the look of their Business Pages, to make them more in line with the recent changes to personal profiles, but they have added functionality that will make Page admins for B2B companies cheer. Publicly Identify Page Admin. Post on Page as Person or Page. Display Featured Favorite Pages.
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 9, 2015
    [Interactive] The Art of Honesty: Marketing Tactics to Tell Your Brand Story through Transparency
    The study found that those interacting with a supposed “friend” were more predictable in their investments than those making decisions only based on supposed financial payoffs. In other words, interacting with the friend made the investment more palatable. Trust is an important component in any relationship. ” <!–
  • MARKETRI  |  THURSDAY, NOVEMBER 1, 2012
    [Interactive] Intro to Behance: New Marketing Tool for A/E/C Firms
    Visitors to Behance have the ability to interact with projects in a number of ways. A college professor once told me on the first day of class: “Whatever work you do, be absolutely proud to put your name on it.” Unfortunately, some firms often struggle to share their work with the world, and ultimately their target prospects.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Interactive] How to Annotate a YouTube Video [Quick Tip]
    Because little annotations that prompt viewers to "Subscribe" or "Follow us" or "Click here to learn more" encourage them to actually engage and interact with your content -- and maybe even head back to your website. Ever wondered how to make those clickable buttons that show up on some YouTube videos? Let''s go through the steps together.
  • HUBSPOT  |  THURSDAY, JUNE 12, 2014
    [Interactive] You're Going to Waste 31 Hours in Meetings This Month
    For instance, 67% of people from a Clarizen/Harris Interactive survey report they''re spending up to four hours a week getting ready for their next status update meeting. Cue the collective groan. According to Atlassian , 31 hours are spent in unproductive meetings, and most employees are attending 62 meetings a month. Source: NYTimes ).
  • BIZNOLOGY  |  THURSDAY, APRIL 28, 2016
    [Interactive] What is Outside-In Marketing?
    Design: The greatest differentiator between success and failure in outside-in marketing is the point of execution: where clients and prospects interact with content. As Mike announced on April 21, 2016, we recently published a book together called Outside-In Marketing: Using Big Data to Guide Your Content Marketing. The Story of the Book.
  • ANNUITAS  |  THURSDAY, JANUARY 28, 2016
    [Interactive] Heads Up Sales…Change Is Coming
    As buyers consume more content, become more sophisticated and continue to wait longer to interact with vendors, sales reps need to be able to participate in the conversation early on without “selling” to their buyers. Demand generation is a marketing AND sales activity, sales doesn’t work in a silo. Accept the Reality.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 6, 2013
    [Interactive] Marketing Must Master Its Own Technology
    recommend a very insightful article that addresses these issues: Rise Of The Marketing Technologist , by Scott Brinker , President & CTO of ion interactive. Not long ago, marketers just marketed, which is the backbone of any business. Marketers are experts at marketing, not dealing with technology.) Clockspeed. Budget. license.
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, MAY 2, 2014
    [Interactive] Retailers Double Down on Mobile
      By understanding how consumers use devices both in terms of the mechanics (who, what and where) and their sensibilities (openness to being interrupted or interacted with) brands can optimize sales by aligning with consumers’ workflow and life style patterns. The biggest issue is what to invest in mobile marketing. 
  • CONTENTLY  |  TUESDAY, MAY 17, 2016
    [Interactive] Why Facebook’s Trending Topics Scandal Conceals a Bigger Problem
    The News Feed, the nervous system that makes Facebook tick, is really what’s affecting the way people interact with each other and the news. Mark Zuckerberg has made it known he doesn’t like Donald Trump. But on Wednesday, he’s going to have to bend down and kiss the Republican ring. News complicates that requirement.
  • TOM PISELLO  |  THURSDAY, DECEMBER 9, 2010
    [Interactive] Winning the Social Media Popularity Contest
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Alinean Powers ROI Calculator for Interactive Inte. CIO Priorities for 2011 Indicate Continued Frugaln. Do White Papers Still Engage?
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 6, 2012
    [Interactive] How to Use Video as Part of Your Social Media Marketing Strategy
    You need to interact and not just post. When it comes to social media, the power of online video is undeniable. Video creates a personal connection in a way text can’t. Many marketers disregard YouTube as a mere extension of the show America’s Funniest Home Videos. There are many video sharing sites out there. They received 5.9 Video
  • NUSPARK  |  SATURDAY, JUNE 4, 2016
    [Interactive] Popup Strategies: Popup Types and When to Use Them
    These new configurations are less intrusive and can help your website become more interactive. The scroll popup is really interesting because it’s where we start using the visitor’s behavior to give your page real interactivity on a personal level. The evidence is in. While they are annoying, popups work. Which type should you use?
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Interactive] What Is Bounce Rate (and How Can I Fix Mine)?
    It doesn''t tell you how someone interacted with your page. If you''ve ever poked around in your website''s analytics, there''s one metric that looks really confusing when you first stumble upon it: bounce rate. A lot questions pop into your head. Is it good or bad to be close to 100%? Is it just one of those fluffy metrics I should ignore?
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 5, 2015
    [Interactive] 5 Reasons Your Company Should Be Blogging
    In reality, twenty-first century consumers have come to expect the brands they purchase from to be available to them in the online social world, and having a corporate blog which they can research and interact with you is one of the first steps to take. ” Dave Kerpen of Likeable Local. Growing Your Business in the Digital Age.
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