Page 41 of 89 Previous | Next 
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 13, 2014
    [Interactive] 9 Steps to Highly Productive B2B Lead Generation
    This system should be based on both on how the lead has interacted with your website and content, as well as judgments made by your salespeople as to the lead’s interest level. 8. The challenge of generating high-quality leads looms large in front of business-to-business marketers today. Create a Strategy. Start with the big picture.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 23, 2015
    [Interactive] 6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know
    Make it interactive if you can. Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. From social, to search, to big data, the opportunities for marketers today are endless. So how do you keep up with the times? Mobile Video Advertising. Add a strong call-to-action.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 16, 2011
    [Interactive] Can CRM Add-Ons Replace Marketing Automation?
    separate systems can use database designs optimized to process the entire database at once, instead of the one-record-at-a-time transactional processing needed for sales and service interactions. It’s a view I discuss sparingly in public, since so many of my friends in the marketing automation industry have a vested interest to the contrary.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 30, 2014
    [Interactive] Standing out in a world of information density
    As the way apps are viewed changes (driven by the new iOS8 interactive notification centre for example)  how will this impact content creation and designing of app centres. I recently did an interview about the implications of information density and Content Shock with a PR magazine in India. Target an under-served audience?
  • HINGE MARKETING  |  MONDAY, NOVEMBER 2, 2015
    [Interactive] Brand Strength and the Halo Effect in Marketing
    When we develop a favorable impression of a firm when interacting with one partner at a firm we tend to view the whole firm in a favorable light. If you are interested in increasing the brand strength of your firm there is someone you need to meet. His name is Edward Thorndike. The Halo Effect. So what exactly is brand strength? Branding
  • B2B MEMES  |  TUESDAY, APRIL 12, 2011
    [Interactive] Webcasts Grow Up
    In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. haven’t seen much improvement in the intervening 18 months—until today. If I were still an On24 customer (I last worked with them three years ago) I would be very excited about this new platform.
  • SAZBEAN  |  FRIDAY, JANUARY 7, 2011
    [Interactive] Using Social Media to Tell Your Story
    They can interact and engage your company almost as if they were in your office. Anyone who is interacted with your company tells others about that experience. People find stories compelling. Storytelling has been part of human society and culture for thousands of years. Even larger small businesses still have a personal touch.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Interactive] The Free Templates You Need for Visual Content Design
    Socialbakers.com looked at the top 10% of posts made by more than 30,000 Facebook brand pages and found that Facebook posts with photos saw the most engagement -- accounting for a whopping 87% of total interactions. Visual content is in high demand. Just about every piece of content you create can be enhanced by some kind of visual element.
  • HUBSPOT  |  MONDAY, NOVEMBER 15, 2010
    [Interactive] 4 Action Items For Email Marketers From Facebook’s New Messaging System
    Prompting Interaction Becomes More Important - With a social inbox to help prioritize message delivery, email needs to become a more socially-driven communication channel. If users can interact with your message and even respond to it, it is likely your future messages will receive better placement in the social inbox.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 17, 2013
    [Interactive] One Small Step for Marketo, One Giant Leap for the Marketing Nation
    In today’s data-centric, multi-channel business environment, marketing professionals are being pushed to fundamentally change how they engage and interact with prospects and customers. Author: Phil Fernandez Today Marketo began trading as a public company on The NASDAQ Global Select Market under the symbol “MKTO”. Thank You Marketing Nation.
  • HALEY MARKETING  |  FRIDAY, JANUARY 8, 2016
    [Interactive] How Being Visual On Social Media Can Help Your Staffing Firm
    If you're already interacting with followers as a business, liking and sharing posts of fellow businesses and followers, and informing your audience of what's going on with your business, you're likely to be one giant step ahead of your competition.  You already tell your audience who you are, now let them see who you are. Is it all text?
  • LEANDATA  |  MONDAY, DECEMBER 28, 2015
    [Interactive] The Language of Account-Based Marketing
    CRM Integration: When external systems work together with Salesforce or other CRMs to help businesses interact with customers and prospects. Touches: Interactions that your sales and marketing teams have with a prospective customer during a sales cycle. Red-hot trend. Mainstream strategy. Account: A company that you want to track.
  • SNAPAPP  |  WEDNESDAY, MARCH 26, 2014
    [Interactive] Monetizing Content and Driving Revenue – Blueprint for Success Series (Part 2)
    Utilizing Interactive Content To properly utilize interactive content, you first need to understand exactly what interactive content is. Interactive content, as we define it, delivers value through audience engagement in a nonintrusive and undemanding manner by providing easy to consume pieces of content. Content loadin
  • SAZBEAN  |  TUESDAY, OCTOBER 29, 2013
    [Interactive] 7 Tips to Make Your Email Marketing More Mobile-friendly
    The majority of emails are still not optimized for mobile viewing and interaction. (Photo credit: Jeff Howard) Unless you’ve been burying your head in the sand the past few years, you may have missed the news about mobile. The “mobile first” revolution has arrived. And it’s here to stay. owned smartphones (a 60.8
  • VOLACCI  |  TUESDAY, JULY 23, 2013
    [Interactive] Automatr Expands Social Capabilities with LinkedIn
    Social integration allows marketers to coordinate social media components of their outreach strategy with email marketing, lead generation and user interactions with onsite content. We’re excited to announce that Automatr now supports LinkedIn integration. Automatr News , social media
  • BIZNOLOGY  |  MONDAY, MARCH 31, 2014
    [Interactive] Is marketing trying to annex the organization?!
    Work with senior management to encourage teaming through the creation of physical work areas or online spaces that enable interactions of employees from different areas. (Photo credit: servantofchaos). In the past few weeks the world has been bombarded with striking images of Russian troops marching into land owned by the Ukraine. 
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 7, 2012
    [Interactive] Using Photos to Maximize Facebook Engagement
    Just like ads in a magazine trying to capture your attention through great visuals, social is also seeing huge spikes in interaction with Facebook posts that use engaging photos by themselves. If you can’t make out the interaction, let me share it with you: 188 Likes, 35 Comments and 107 Shares. The reaction was more than positive.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 18, 2016
    [Interactive] Spring Forward: Jumpstart Your SMS Marketing Campaign
    Address your subscribers by their name and understand their behaviors (interactions with your brand, purchase history, downloads, etc.) Author: Brit Tammeorg Businesses large or small can benefit immensely from mobile marketing. More than 90% of text messages are read within 3 minutes, according to a study by MobileSquared. And In the U.S.,
  • HALEY MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [Interactive] 5 Steps for Differentiating Your Staffing Firm
    They are much more likely to interact with your site, share your content, refer your site to other companies or job seekers, or ultimately fill out a contact form and become an active client or candidate. Having trouble differentiating your firm from the 20 other staffing and recruiting firms in your market? Don’t give up! Do you know?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 17, 2013
    [Interactive] 4 Guidelines For Prospecting Into State And Local Governments
    suppose one might be surprised that not only have I been interacting with the DMV as often as possible in every state across the US, but asking them for their time and money. I’ve never enjoyed dealing with the DMV. Just like any other organization, it’s in their best interest to reduce costs, save time, resources and reduce risks.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 4, 2014
    [Interactive] How and Why to Get Started with Video Advertising
    Step out of your own preferences and view the interaction actually taking place with your audience. Print ads, online display and text ads, video ads. My how advertising has progressed. If you are still depending on the written word and photographs to drive your marketing campaigns, you really need to keep reading. That is NOT the norm today.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Interactive] How to Measure and Analyze Your Facebook Presence
    Facebook Interactions Metrics. Facebook engagement and interaction are important, but you should also be using tools like HubSpot Marketing Analytics or Google Analytics to measure the traffic, leads, and customers you're driving from Facebook. Get your free copy here ! Page Overview Metrics. User Demographic and Activity Metrics.
  • LEANDATA  |  MONDAY, MAY 16, 2016
    [Interactive] How LeanData Stacks Up
    Brinker is the chief technical officer at ion interactive and the influential blogger at chiefmartec.com. At some point, Scott Brinker began to notice a familiar pattern at business conferences. Each time a marketer was on stage giving a presentation, one slide would eventually appear on the screen. That always got the audience’s interest.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 3, 2015
    [Interactive] The Pros and Cons of Investing in a Mobile Publishing App
    Because you’re in full control of the mobile experience , and can use whichever device features you see fit, you can decide exactly how readers receive your offers and ads - interactive in-app ebooks, flip-through slideshows, full screen videos, or deep links into another app - without the constraints of a browser. Just how much trouble?
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MARCH 25, 2012
    [Interactive] Kwanzoo Builds Content for Cross-Channel Marketing
    Kwanzoo says this versatility addresses some critical pain-points for marketers, including needs to create content and capture data across multiple channels and to create more personalized interactions. I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered. Here’s the story.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 28, 2015
    [Interactive] 10 Ideas to Refresh Your B2B LinkedIn Presence Before Summer Vacation
    If you identify some of these Groups for your employees and give them a tutorial on interacting in those Groups, your B2B company will have a larger presence in these Groups besides just someone from marketing posting there. Review Company Page Description. That product launch is no longer new. Tweet this idea ). 2. Change Company Page Image.
  • FATHOM  |  TUESDAY, OCTOBER 20, 2015
    [Interactive] How to Attract Prospective Students Through Storytelling
    Increase interaction by streaming videos, posting high-quality photos, and responding to comments. How would current students respond if asked what convinced them to study at your college or university? Their answers may surprise you. But where does this feeling come from? So is your school leveraging the stories that set it apart? Blogs.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 22, 2015
    [Interactive] What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015
    Each industry will have its own innovators that dramatically change how customers interact with their business. Author: Niko Nelissen If we haven’t said it enough, the era of mobile marketing is among us! At this point, mobile apps are becoming a must-have in every marketing plan. Apps are the new landing page. We’re open until 6PM!”.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Interactive] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    Behavior history profiles can uncover likely follow-up sale products based on each customer’s pre-purchase and post-purchase interactions. Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business. But what if you have a small team?
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Interactive] 7 Quick Ways to Free Up More Time in Your Day
    This flexible, interactive project management app provides users with an organized way to keep track of their tasks, while making it easy to collaborate, communicate, and assign projects to different members. When life gets stressful, there's one quote that I always like to remember: "You have the same number of hours in the day as Beyoncé.".
  • HINGE MARKETING  |  THURSDAY, DECEMBER 31, 2015
    [Interactive] Best Website Techniques for Greater Online Lead Generation
    prospect that has reached a level of engagement where they have more direct interaction with your organization through participation in a webinar or a request to schedule a personal consultation is closer to converting to an opportunity than someone who has simply subscribed to your blog. Optimize your website for online lead generation.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 6, 2013
    [Interactive] Marketing Must Master Its Own Technology
    recommend a very insightful article that addresses these issues: Rise Of The Marketing Technologist , by Scott Brinker , President & CTO of ion interactive. Not long ago, marketers just marketed, which is the backbone of any business. Marketers are experts at marketing, not dealing with technology.) Clockspeed. Budget. license.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Interactive] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    According to a study conducted by the Interactive Advertising Bureau (IAB), mobile phone are the place Gen Z and Millennial are most likely to see relevant ads. Author: Mike Tomita It’s time to join the big league and go digital! This shouldn’t come as a surprise—marketing has always been about three things: location, location, location.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 26, 2014
    [Interactive] Why Modern Marketers Fail at Big Data
    million people interacted with Esurance on Twitter, the brand only has 143,000 followers. (and how to stop failure from happening). Sales Prospecting Perspectives is pleased to bring you a guest post from Lisa Fugere, Content Marketing Strategist at Radius Intelligence a company that offers sales prospecting software powered by big data.
  • TONY ZAMBITO  |  FRIDAY, MARCH 25, 2011
    [Interactive] Four Challenges Market Research Faces Today
      And these may very well be active online types who don't voice or interact yet they are everywhere in the social network.  Image via Wikipedia. Market research today finds itself in somewhat of a quandary. As the gatherer of market and customer data, market research is struggling to prove its value to senior management.
  • BIZNOLOGY  |  MONDAY, APRIL 25, 2016
    [Interactive] 15 best Big Data companies and why they stand out
    With InsightSquared, users have access to dashboards and interactive visualizations that take static data and create charts with dynamic drill-down capabilities, configured to track just about any kind of data critical to business operations. Only 18% of companies believe they have the skills necessary to gather and use insights effectively.
  • HUBSPOT  |  WEDNESDAY, AUGUST 7, 2013
    [Interactive] With Social Media Networks Constantly Changing, How Can You Keep Up?
    You have to measure, measure, measure,” says Chris Heatherly, vice president and general manager of Disney Interactive Worlds in Los Angeles. “It’s the only way to know whether something is worthwhile. And that’s great, right? More information, greater transparency – that’s always good. And Facebook is only one platform to worry about.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 30, 2015
    [Interactive] Stop E-Commerce Window Shopping!—3 Ways to Actually Convert More Online Customers
    Whether it’s a phone, tablet, or wearable device, people are buying things and interacting with brands while they’re on the move, whether they’re walking to their car, waiting in line at a store, or boarding a plane. Author: Yoav Vilner If you were an online store, what would you be? What would be most important to you?
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 6, 2013
    [Interactive] Pay attention to that (wo)man behind the curtain!
    Jessica Costa, the Senior Interactive Designer at eMagine can truly design it all. “I love being able to solve the clients’ problems visually. Your website and digital presence are key to leaving a positive mark.  The eMagine team works hard to make sure you do. But much of our talented team works “behind the scenes”.  B2B Web Strateg
  • HUBSPOT  |  THURSDAY, FEBRUARY 9, 2012
    [Interactive] Neuroscience Makes Strong Case for Engagement, Personalization in Marketing
    Along with great nurturing and segmentation , allowing people to interact with your brand in a social way is key to achieving this personalized experience. Use your website and company social media accounts to build the emotional experience you want people to have when they interact with your brand. What the Study Looked At. The Yahoo!
  • HUBSPOT  |  MONDAY, JANUARY 25, 2016
    [Interactive] Want to Be Less Awkward Around Your Boss? Try These 11 Tips
    Overanalyzing feedback will often make your interactions with them more awkward than they need to be. Thanks to email and internal messaging apps, it's easy to stay in touch, but without that real in-person interaction, it can be kind of awkward when you're trying to get to know one another. Guilty of that, too. But how? Good, and you?"
  • VERTICAL RESPONSE  |  MONDAY, APRIL 6, 2015
    [Interactive] 75 Email Newsletter Content Topics You Can Use ASAP
    adults are twice as likely to sign up for emails to stay in touch with a company rather than interact with that company on Facebook? Wouldn’t it be nice if you had a relationship with every one of your subscribers? If you’re sending an email newsletter, turns out you already do. Did you know that U.S. Short on topics? We feel you.
  • CHIEFMARTECH  |  TUESDAY, JANUARY 12, 2016
    [Interactive] Announcing the 2016 Stackies to be awarded at MarTech
    Since I am a co-founder at ion interactive , we sadly aren’t eligible to win a Stackie. I’m excited to announce the second annual Stackies awards. Last year, we ran the inaugural Stackies as an experiment with two questions: How do marketers visualize their marketing technology stacks? It was a terrific success. Ready?
  • MODERN B2B MARKETING  |  MONDAY, JUNE 1, 2015
    [Interactive] The New Digital Climate: AdTech and MarTech Join Forces
    Consumers are demanding a more personalized engagement with the brands they interact with. The market is shifting and demanding this merging of technologies. Because marketers are increasingly in need of tearing down the silos between paid media and engagement marketing that have traditionally been treated as separate. The key take-away here?
  • KEO MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Interactive] Google Doing Away with Flash Ads
    Among the resources Google offers to advertisers to help with this process is Google Web Designer, which is a free HTML5 authoring tool that makes it easy to build interactive and animated ads without any coding involved. Businesses that use Flash-based ads for their Google campaigns will soon be forced to make a change. Display Advertising
  • SNAPAPP  |  MONDAY, APRIL 13, 2015
    [Interactive] Inspiration in the Nation: Marketo Summit Preview
    We’ll also have a booth presence at Marketo, so stop by Booth 411 to get the 4-1-1 on interactive content (sorry, I couldn’t resist). For Marketo users (full disclosure – that’s me!), the biggest marketing event of the year is almost here: Marketo Summit ! Inspiration In The Marketing Nation. Inspiration comes from many places.
  • BLUE FOCUS MARKETING  |  SUNDAY, JANUARY 23, 2011
    [Interactive] “Quest For The Marketing Technologist”
    Through the power of social interaction, customers are now extolling the virtues of the brand like they have just been added to the sales force.  “Is Marketing Talking to IT?”. The real question companies should be asking themselves isn’t, “Is marketing talking to sales?” Marketing – IT:  Dysfunctional Behavior? No Respect. 19, 2011.
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 1, 2011
    [Interactive] 5 Tips for Creating Share-Worthy B2B Email Content
    Providing links to your videos, podcasts or other interactive content is becoming more common- even in B2B emails. Just because your B2B email recipients are business contacts doesn’t mean your email content can’t be interesting enough to start conversations and generate social shares. Start a conversation.
  • LEADER NETWORKS  |  THURSDAY, JANUARY 27, 2011
    [Interactive] Community Manager Appreciation: Secrets of B2B Communities
    Of course PR or marketing professionals can develop the patience and human interaction skills to moderate, so could a nurse, a customer service rep, an executive assistant, a teacher. Here are a few things Barbara learned. Vanessa: What were some of the biggest challenges you faced at ComputerWorld? At first, the outreach worked very well.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, MAY 25, 2005
    [Interactive] B2B Lead Generation Blog: How to leverage word of mouth for more leads
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Be visable. Leverage Your Social Network. Be visable.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, MAY 26, 2005
    [Interactive] B2B Lead Generation Blog: RSS Your Press Room for better search engine visibility
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JUNE 7, 2005
    [Interactive] B2B Lead Generation Blog: Website Landing Pages impact Lead Generation results
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Ten times more people call now.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JUNE 14, 2005
    [Interactive] B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! " How do you feel about this conclusion?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 20, 2005
    [Interactive] B2B Lead Generation Blog: New Cartoon Series Depicts "Sales Lead Hell"
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Get yours here.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 23, 2006
    [Interactive] B2B Lead Generation Blog: Marketing Spend Shifting to Below-the-line
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Link: Marketing Spend Shifting to Below-the-line.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JANUARY 24, 2006
    [Interactive] B2B Lead Generation Blog: The Lead Generation Advantage for Small Businesses
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! tend to agree. tend to agree.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, AUGUST 11, 2006
    [Interactive] B2B Lead Generation Blog: New Book on Corporate Blogging
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! will post a review on Amazon soon.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, NOVEMBER 16, 2006
    [Interactive] B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! « Target Marketing: What’s a Lead?
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, NOVEMBER 22, 2006
    [Interactive] B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
  • B2B LEAD GENERATION BLOG  |  THURSDAY, AUGUST 16, 2007
    [Interactive] B2B Lead Generation Blog: Webcast: Closed-Loop Lead Generation & Management
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! And Ive got a lot of great feedback and questions.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 12, 2011
    [Interactive] 4 Conversation Starters for Selling Marketing Automation to the CEO
    RPM is a strategy for managing your company’s interactions with buyers throughout purchase process, enabling rapid, profitable and predictable revenue. by Michael Martin | Tweet this Ever wonder what keeps your CEO awake at night? What nagging fear fills the chief with dread? That’s where Revenue Performance Management comes in. Share email.
  • PAUL GILLIN  |  WEDNESDAY, NOVEMBER 16, 2011
    [Interactive] Surveys Show ‘Social Business’ Concept Gaining Traction
    A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession. That’s the largest increase in two years.
  • SALESFUSION  |  WEDNESDAY, JANUARY 27, 2016
    [Interactive] How to Approach Multi-Channel Marketing
    Take a minute to think about your typical day and how you interact with your devices. Multi-channel marketing is now a must. Which channels you use and how you use them can make all the difference. You likely check your email, browse several social media platforms, send and receive text messages and visit some websites. Marketing Insights.
  • WRITTENT  |  TUESDAY, NOVEMBER 11, 2014
    [Interactive] 4 Simple Steps to Finding Perfect Freelance Writers
    Regular interaction is key when dealing with freelancers. Hiring freelance writers makes perfect sense when you run a small business or startup. There is only so much you can do yourself. To stay relevant and competitive online, it takes more than just a few static website pages, these days – you need a  content marketing strategy.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 17, 2011
    [Interactive] So You Think Your Sales Team Can Dance? Buyers Say “Think Again.”
    This evolution has driven increased investments in value-focused content marketing, interactive diagnostic assessment and economic justification tools, consultative sales engagement methodologies and value selling training. Frugalnomics is in full effect, with buyers more empowered, skeptical and frugal than ever before. Not so fast.
  • BIZNOLOGY  |  MONDAY, AUGUST 19, 2013
    [Interactive] Mobile App vs Mobile Website? What’s better for you? 14 decision makers
    FASTER, MORE INTERACTIVE: Site loading speed counts, especially on mobile. Photo credit: Wikipedia. The numbers show marketers are rushing into mobile. The numbers also indicate they are leaping before they look. So, So, if you want to know what’s better for your business: Mobile App or Mobile Website? Mobile App or Mobile Website? Here
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Interactive] Why We Acquired Rekindle
    So, as we think about the right companies to join our team, one of the key elements that we look for is a company''s commitment to solving for the needs of their customer and how that interaction will ultimately help those customers grow and expand their own businesses. But how? Rekindle’s team meets all that criteria and more.
  • HUBSPOT  |  MONDAY, NOVEMBER 16, 2015
    [Interactive] 6 Tips for Scaling Social Media Promotion With a One-Person Team
    check into Hubspot’s Social Publishing tool often to review recent social posts’ clicks and interactions. Creating and maintaining a presence for your brand on social media can be a 24/7 job for an entire team of people. But what happens when you're on a content team of one? That's the position I've found myself in. IFTTT can do that.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, FEBRUARY 28, 2013
    [Interactive] Six Ways to Not Suck at Selling Things to Me
    One of their claims to fame was building fancy interactive sales tools that work on iPads. Did I send some message into the universe that attracts bad sales people? Is there a rehab centre nearby for under-performers? What is new is how absolutely atrocious they are. It’s spelled G-O-O-G-L-E. That’s LinkedIn, all one word.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Interactive] From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories
    Crane (1972) first described the loosely-affiliated but highly interactive networks of scientists as "invisible colleges." Scientists can often negotiate common understandings with similar experts in extended one-to-one interactions but may have great difficulty communicating what they know to larger distributed groups.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 30, 2015
    [Interactive] emagine’s Employee Spotlight: AnnaMarie Tush
    work on the backend of the digital marketing team, so I’m not interacting much with clients, but I work on a lot of client projects. We’re back with our third feature of our Employee Spotlight series where we ask our employees what their life is like inside and outside emagine. As a kid, what did you want to be when you grew up?
  • THE FORWARD OBSERVER  |  TUESDAY, SEPTEMBER 4, 2012
    [Interactive] How To Create Lovable B2B Marketing with HubSpot 3
    Contacts is really the brain of the new platform with lead and customer profiles automatically adapting based on changing preferences and interactions with the company. 2. That's a relief. The bad news is that marketers are held in lower esteem than stockbrokers, labor union leaders and, gasp, lawyers! Click graphic for an enlarged view.].
  • LEANDATA  |  THURSDAY, AUGUST 13, 2015
    [Interactive] How to Choose Target Accounts
    They can be your best resources in knowing where to focus because they’re interacting with potential customers every day. Remember the old-fashioned arcade game where the goal was to knock over as many ducks as possible with a popgun? An endless row of identical ducks would parade along a mechanical track, one after another. Narrow that list.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Interactive] The Fundamentals of Increasing Web Traffic from Social Media
    plethora of potential buyers interact every day on social channels, and the companies that are engaging them are drawing them to their websites. Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. But what do you do with these leads? Make your web properties social media-ready.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 27, 2013
    [Interactive] Sales Prospecting Perspectives Weekly Recap - Week of September 27, 2013
    Ardath Albee of Marketing Interactions wrote, Are B2B Marketing Priorities Out of Whack? Happy Friday! As Q4 approaches, I’m sure we’re all excited to pass more leads and have more conversations, as well as celebrate those Q4 holidays, like Halloween, we know and love. Why is it always taboo to use humor over the phone with CEOs?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 6, 2013
    [Interactive] Programs to Increase Your Professionalism
    Friday, May 10, 2013 12:00pm Noon EST. The purpose of this interactive workshop will be to review techniques that all executives, sales leaders and sales professionals can use and to introduce a sales management process that ensures you are positioned for success. Programs to Increase Your Professionalism. Learn to build predictable revenue.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Interactive] Emails Not Getting Into Your Lists' Inboxes? Try Focusing on Engagement
    Our reputation, which is based on how people interact positively or negatively with the emails we send, is very important. Social features are based on the degree of interaction between sender and recipient, e.g. the percentage of a sender’s mail that is being read by the recipient," the authors state. Email Deliverability 101.
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [Interactive] Recipes For Great B2B Videos [#B2Bchat Recap]
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Recipes For Great B2B Videos [#B2Bchat Recap] July 23rd, 2010 | By Anol Bhattacharya It was great to be a part of this week’s #B2BChat.
  • SNAPAPP  |  TUESDAY, JUNE 16, 2015
    [Interactive] How Clean Data Impacts Your Lead Scoring Program
    She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Amanda Nelson, Director of Marketing at RingLead. years. That translates to about 1.85% monthly change at each company.
  • SNAPAPP  |  THURSDAY, MARCH 10, 2016
    [Interactive] 3 Ways to Transform Your Luck-Based Demand Gen Strategy
    But I’m not alone – this kind of interactive content converts 2-3x more leads than a typical landing page. With a piece of interactive content, you’re guiding a potential customer along a personalized journey defined by their preferences and goals. One of the concepts we usually associate with St. Test, Test, Test.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 24, 2011
    [Interactive] 16 Experts Answer, “What makes a great infographic?”
    Ardath Albee, CEO, Marketing Interactions : A good infographic is fun to look at, relevant and rich with an arrangement of information that has context based on the viewer’s interests. by Joe Chernov | Tweet this Since agreeing to speak about infographics at  Content Marketing World , the question “What makes a great infographic?”
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 1, 2013
    [Interactive] Snap Outta Social Media Snoozeville
    According to Buddy Media , Photo posts receive 39% higher  interaction  rates  than average. Have your social media efforts been bitten by social media fatigue? Are your posts lifeless, sleepy and (no, don’t say it!) non-engaging? Then it’s time to shake things up! Here are 5 ways to snap outta social media snoozeville: 1.
  • B2BBLOGGERS  |  TUESDAY, AUGUST 24, 2010
    [Interactive] Exclusive Interview With SAP's Director Of Social Media - Michael.
    We recognize the need to be where our customers are interacting with content. Much can be learned from the direction SAP is heading and the focus you have on learning your customers and engaging with them where and how they would like to be interacted with. Enjoy the read. Michael: Our customers are passionate. It’s about being real.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 25, 2012
    [Interactive] It’s the Marketer’s Job to Create Tension: An Interview with Jeffrey Hayzlett
    It’s going to be the use, the access, the governance, and the nurturing of that data that will define the biggest disruptive change for the way marketers interact. by Jesse Noyes | Tweet this Jeffrey Hayzlett knows his marketing. The best-selling author, former CMO and keynote speaker at the upcoming Eloqua Experience conference. Do it now.
  • HALEY MARKETING  |  THURSDAY, SEPTEMBER 17, 2015
    [Interactive] Tips to ROCK Your Customer Service (part 2)
    Before each interaction with a client, pay attention to your mindset, block out distractions (i.e., Want to amp-up your clients' service experiences? Be honest. Treat the the way you'd like to be treated. And make them feel like your only customer! Providing shareworthy service, every time, is a principle we hold near and dear. Period."
  • READYPULSE  |  MONDAY, JULY 15, 2013
    [Interactive] Top 10 Things Every Athlete Should Be Doing In Social Media
    Be Involved In Brand Interaction. Download the Savvy Digital Marketer''s Guide to Social Content Marketing! Social Media has made athletes more accessible than they’ve ever been. So, how should athletes go about managing their personal social media to be attractive to their sponsors and fans? The following list is a great start: 1.
  • HUBSPOT  |  SUNDAY, JANUARY 6, 2013
    [Interactive] Facebook Launches Page Manager App for Android, and Other Marketing Stories of the Week
    And according to MediaPost, 70% of all interactions on social media sites now involve pictures. These pictures are interactive, and they create an experience for fans and followers. Now that 2013 is here, there's a lot to think about to help you kick your marketing year off strong. 16 Smart Resolutions for Better Marketing in 2013.
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2011
    [Interactive] 17 Things Marketers Should Delete From Their Facebook Strategy NOW
    Instead, focus on creating an interactive Facebook presence that includes valuable content and conversation, and the fans you actually care about attracting will come naturally. 6. Make sure you have an actual human interacting on your Page, not just a robot. 8. What to Axe From Your Facebook Marketing Strategy. 1.
  • SALES LEAD INSIGHTS  |  THURSDAY, MAY 12, 2011
    [Interactive] Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo
    Revenue Performance Management, or RPM, is a strategy to optimize interactions with buyers across the revenue cycle in order to accelerate predictable revenue growth. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals.
  • BIZIBLE  |  MONDAY, OCTOBER 5, 2015
    [Interactive] A Beginner's Guide to Conversion Rate Optimization
    If you’re unsure where to start, here are a few areas that may improve CRO: Live Chat- Live chat is a great way to interact with customers in real time. Conversion Rate Optimization (CRO) is a marketing buzzword that gets tossed around quite frequently. But what exactly is it and how can you be better at it? Take Your Time. CRO is ongoing.
  • HUBSPOT  |  MONDAY, AUGUST 5, 2013
    [Interactive] Let's Get Personal: Why We Need to Market to Individuals, Not Audiences
    When you''re interacting on social media, are you sharing something you''d actually enjoy consuming ? “Three-fourths of the hours streamed on Netflix are spurred by the algorithms that recommend specific shows and movies based on a subscriber''s past viewing.” That''s what I read a few short weeks ago in the New York Times.
  • SNAPAPP  |  TUESDAY, NOVEMBER 17, 2015
    [Interactive] 5 Practical Tips to Manage Your Next Marketing Campaign
    Combine these interactive content analytics with closed-loop feedback that quantifies your progress. SnapApp’s drag-and-drop system incorporates high-tech animation and interactive capabilities with a painless interface. Marketing can, at times, get a little frazzling. That doesn’t sound very sustainable, does it? 10,000 Feet.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Interactive] Plain Text vs. HTML Emails: Which Is Better? [New Data]
    And the reason is simple: Email, unlike other marketing channels, is perceived as a 1-to-1 interaction. In the world of email marketing, opens and clicks are everything, which means email marketers are always testing ways to improve these metrics. the list goes on and on. Here's how we came to that conclusion. Beyond Deliverability.
  • HUBSPOT  |  MONDAY, NOVEMBER 30, 2015
    [Interactive] Overwhelmed by Email? Here Are 11 Great Tools for Organizing Your Inbox
    This analysis is based on your past interaction with your inbox. Most people have a love-hate relationship with their email inbox. On the one hand, email can be exciting -- whether you're making progress with a client, replacing a meeting with a (much more efficient) email thread, or receiving an invitation to a fun social gathering.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 24, 2013
    [Interactive] Convert Facebook Likes into Sales with These 4 Simple Steps
    Posting fun content is a great way to gain your fans’ attention and interact with them. Small business blogs are filled with advice on how to get more “Likes” and engagement on your Facebook Page. Success! But is all of that engagement leading to increased sales? But it all begins with the “Like.” “).
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2012
    [Interactive] How to Use LinkedIn to Generate and Qualify B2B Leads
    Provide evidence to help qualify company and/or employees in business interactions. by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. with less activity on the weekends.
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Interactive] Conference Attendees: How to Get the Most Bang for Your Buck
    The checklist below contains some of the most important points to remember if you’re attending a conference with the goal of finding a job. 5) The Salesperson’s Conference Checklist: If your prospects are attending a conference, it’s a great idea to attend, too, so you can get some in-person interaction and build relationships.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 15, 2015
    [Interactive] 5 Tips to Increase Your Email Delivery and Open Rates
    If you send emails at erratic times of the day, week or month, you may cause your readers to stop reading or interacting with your email. Here at VerticalResponse, we frequently write about the fundamentals of good email marketing. We advocate for catchy subject lines that get subscribers to open your email. But when to send? Early? Mondays?
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Interactive] The 7 Personalities Every Successful Social Media Manager Has
    The way in which we interact and engage with others in real life is dependent on different factors. After all, you wouldn''t interact with your co-workers in the office the same way you would at happy hour on Friday afternoon. After all, it spawns dishonesty, deceit, and fosters a tense environment often filled with animosity. Rinse.
  • MARKETRI  |  FRIDAY, DECEMBER 14, 2012
    [Interactive] Accountants are Cool (No, Really!).Show the World with Video Marketing
    So, I contacted the firm's Senior Marketing Coordinator - Interactive Marketing, Sarah Cirelli, to get some further insight. I had so many questions… What was the inspiration? Everyone thinks CPA's are totally boring, right? Well, there's no reason people have to have that impression! even fun…videos from CPA firms.
<< 1 2 ... 39 40 41 42 43 ... 88 89 >>