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  • ACT-ON  |  TUESDAY, DECEMBER 20, 2016
    [Interactive] Crash Course in Content Gaps – And How to Fill Them
    ” Or, if you’d prefer an interactive version of how to understand and define buyers’ journeys, check this out. Ever heard of “random acts of content”? It describes how some content marketers (or all of us, at one time for another) publish content willy-nilly. Random acts of content happen a lot. We have defined personas. So… how?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 9, 2016
    [Interactive] 8 Common Ways Most Content Marketers Fail
    Your Content Is Not Optimized For Conversion Once the content journey is in place, your visitors need to be given the option to eventually level up their interactions with your company. Marketers are pretty resourceful. Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. But fear not! Great!
  • SNAPAPP  |  THURSDAY, MARCH 19, 2015
    [Interactive] SnapApp of the Week: HCSS’s Most Interesting Project Bracket
    SnapApp helped HCSS take on their largest and most comprehensive marketing campaign ever with interactive content. We did it! We survived the brutal winter months (all 108 inches of snow here in Boston) and made it to March, which we all know means one thing: basketball. The Goal. The Project. The Results.
  • CEROS  |  WEDNESDAY, JUNE 15, 2016
    [Interactive] Hand Drawing in Digital Publishing
    This post, Hand Drawing in Digital Publishing , written by Nick Perez , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. This interactive experience from Vi Hart and Nicky Case tells a brave story about the segregation that still happens across the country and around the world. Happy reading!
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 25, 2011
    [Interactive] 2011 Sales & Marketing Success Conference
    They get information from their social network and trusted sources online, leaving information about what they need in their online social interactions. You need to create a personal and trusted relationships via online interactions to beat the competition. We are part of the launch event on Monday May 9th. Your customers have changed.
  • CLOUD POTENTIAL  |  SUNDAY, JANUARY 31, 2016
    [Interactive] How to avoid “marketing in the dark”
    Every year we put on events, survey our audience and interact with them as much as we possibly can. There’s no way for me to know exactly what these are unless I’m regularly interacting with them. How do you make sure your content is relevant? How do you make sure your top executives support your marketing efforts? It worked.
  • SNAPAPP  |  THURSDAY, MAY 5, 2016
    [Interactive] What’s Hot in Content Marketing: May 2016
    5 Types of Interactive Videos Your Audience Will Love. If your content marketing is a ‘mind numbing wall of text,’ engage your audience with interactive content. Keeping up with content marketing news and advice every month is tough. Here's our breakdown of the best posts on content marketing from the last 30 days. . Content loading
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 18, 2013
    [Interactive] Engagement Strategies For Always On, Multichannel Marketing [New Guide]
    Check out our new Engagement Guide , a how to guide for creating more integrated, meaningful interactions with prospects and customers across all digital channels. by Eloqua | Tweet this By now you likely have met our friend, Modern Mark , who’s putting Modern Marketing to work for his organization. Looking for more Engagement best practices?
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Interactive] 60 Marketing Acronyms Every Industry Pro Should Know
    Marketers use it to get to know their audience, trace their customers'' paths, and make a visual assessment of how visitors interact with their pages. A good user interface provides a user-friendly experience by allowing the user to interact with the software or hardware in an intuitive way. 60 Common Marketing Acronyms. See SaaS.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 31, 2014
    [Interactive] What is search jacking and how can it hurt your brand?
    by shari risoff Related Stories The Truth About the Blog Supremacists The slippery slope of influence marketing The business case for SXSW Interactive 3 essential steps to build a powerful personal online brand To be a great blogger, put on your b h mittens. Welcome to the world of search jacking. Lee Odden is my go-to guy on this stuff.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 21, 2016
    [Interactive] Attribution Matters: Demystifying Social ROI in B2B Marketing
    From here on, your marketing automation system will track every interaction along the funnel to a closed-won opportunity. Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” ” Your boss is asking you for it. Good luck with that.” Awesome! Measure Your ROI.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 3, 2011
    [Interactive] Six ways to make money from Empire Avenue
    This is a fun game that encourages “shout outs&# and interaction. Have you heard of Empire Avenue ? It seems to have caught fire and is the latest social media blog-darling. In short it’s networking, gaming, aggregation and social media status in one fun little package. What are you people waiting for? Just what we need. Why not?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 18, 2013
    [Interactive] What Web Analytics Don’t Tell You
    They can’t tell you how leads or customers are interacting with your website, your landing pages, etc. by Nick Dennis | Tweet this Marketers love web analytics. What’s not to love? Thanks to analytics we know how are sites and content are performing now – not just a month or quarter from now. Page Depth. Repeat Visitors.
  • SYNECORE  |  SATURDAY, OCTOBER 19, 2013
    [Interactive] Inbound Marketing Ain’t Dead Yet
    While there are several definitions of inbound marketing , here''s my interpretation: invite consumers to interact and connect with your brand by providing value to them before expecting them to provide value to you (i.e. for years. Read: it’s old news. Sounds fancy, huh? Inbound Marketing vs. Marketing Automation. why it’s here to stay).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Interactive] How to Host a Marketing Conference That Doesn’t Tank
    Just don’t overdo it: SXSW Interactive has hundreds of sessions happening all over Austin at any given time throughout the conference. By Kerry Gorgone, {grow} Contributing Columnist. I travel a lot, either to present at conferences or to facilitate workshops. I’m even in a Facebook group for frequent business travelers (great luggage tips)!
  • ION INTERACTIVE  |  THURSDAY, MARCH 10, 2016
    [Interactive] 3 Ways to Use Content to Improve your Account-Based Marketing Results
    Anna Talerico, ion interactive's EVP and cofounder. help them succeed by providing them with interactive tools they can use in guided conversations with their prospects. If you are a B2B marketer, chances are you have been hearing a lot about account-based marketing (ABM) in the past few months. Hopefully what comes to mind is content.
  • SYNECORE  |  FRIDAY, NOVEMBER 7, 2014
    [Interactive] 4 Insights from the Web Design Trenches
    For many businesses, the problem with building a “mobile website” is, you don’t really know who is interacting with your site from which device. That way you are not assuming anything about how the end user is interacting with your site. Here’s a transcript of our chat. Insight #1: Content is Everything. text, images, video, etc.),
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Interactive] The Brilliance Behind the Ford Barking Lot
    In addition to video, we also publish blog posts, GIFs, cinemagraphs, interactive infographics, animations, split-depth GIFs, run online chats, and interactive quizzes. Given that my Instagram feed is pretty much nothing but celebrity dogs, seeing funny dog videos when checking out social networks doesn’t usually come as a surprise.
  • CEROS  |  WEDNESDAY, OCTOBER 19, 2016
    [Interactive] Less, But Better: Revisiting the Design Philosophy of Dieter Rams in the Digital Age
    This post, Less, But Better: Revisiting the Design Philosophy of Dieter Rams in the Digital Age , written by Simon Martin , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! “It was a Braun MPZ 2 Citromatic. I knew nothing about Dieter Rams. It was white. It felt cold and heavy.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 10, 2013
    [Interactive] Ensure Your Business Looks Good Online
    Before the Internet, making a good first impression often meant face-to-face interactions at business meetings, conferences and lunches. Guest post by Carrie Bauer. With so much commerce now taking place online, impressions are a given in cyberspace. This is where ORM, or online reputation management , comes in. ” Get Real.
  • HUBSPOT  |  MONDAY, JUNE 23, 2014
    [Interactive] How to Optimize Your Emails for Mobile: A Beginner's Guide
    Using mobile email design best practices ensure that designs are legible and easy to interact with not only on mobile devices, but also on tablets and desktop environments. Over the past few years, mobile email opens have seen explosive growth. Not only are mobile opens growing, but they''re also cannibalizing desktop and webmail opens.
  • SNAPAPP  |  WEDNESDAY, JANUARY 25, 2017
    [Interactive] Snackable Content: How To Drive Big Leads With Bite-Sized Content
    They’re interactive , and exceptionally popular. Interactive Videos. There are also interactive videos that are: Clickable: users can take some kind of action by clicking, while viewing the video. Interactive videos transform the traditional viewing experience from a monologue to a dialogue. Nobody reads your content.
  • CONTENTLY  |  FRIDAY, MARCH 10, 2017
    [Interactive] Production vs. Performance Metrics: The Key to ‘Moneyball’-Style Content Planning
    No, I’m not talking about SXSW Interactive, the annual tech festival where I attempt to turn myself into a beer-soaked taco. Yesterday kicked off my favorite event of the year. I’m talking about NFL free agency. If your team is looking for a new wide receiver, you want to sign Player B and throw him the ball more. Europe).
  • NUSPARK  |  SUNDAY, FEBRUARY 5, 2017
    [Interactive] How to Choose the Right Predictive Analytics Tool for Account-Based Marketing
    In such cases, the vendor needs to be able to report on issues such as the ongoing impact of marketing interactions and their effect on customers’ lifetime value to the company. As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Interactive] The 12 Types of People You’ll Meet at a Conference
    This interaction could happen during the conference, or sometime after the conference when the prospect has thought the deal over. To all the conference-goers out there, I’d like to challenge you to think long and hard about one simple question: What’s your goal? Should you be networking to make connections with smart people?
  • EMAGINE B2B BLOG  |  MONDAY, AUGUST 4, 2014
    [Interactive] Social Media Referral Traffic Tactics
    The pages that are going to get the most mileage are videos, blogs, and interactive pages. By Hannah Beacham. Businesses and corporations across the world are all embracing new forms of lead generation and sales tactics with social media savvy. A Multi- Network Effort. How? : In fact, images make up 93% of the most engaging posts on Facebook.
  • HUBSPOT  |  MONDAY, APRIL 2, 2012
    [Interactive] Facebook Content Published Via Third-Party Tools Suffers 234% Fewer Likes [New Data]
    EdgeRank decides what is most important on Facebook for a specific user by taking into account three components: Affinity: The number of times two people (or a person and a page) have interacted. Weight : The number of times users have interacted (commented, liked) with the content in question. Severely. What's Going On? What Now?
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 15, 2016
    [Interactive] What’s New in Social? Video Takes Center Stage
    Developing video content is a great way to communicate your brand’s story, reinforce your value proposition, engage with audiences, and interact with customers and prospects. Author: Lisa Marcyes Marketers, take note. YouTube Jumps on the Mobile Live Streaming Bandwagon. and Japan. Instagram Rolls Out Stories. Social Media b2b Consume
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 15, 2012
    [Interactive] 7 Personalities of a Social Executive
    Sure, they could get a basic understanding of the changes in the digital bazaar of social media by asking for a report, but those reports are going to lack the subtle nuances of interacting on social platforms that can only be gained through direct, first-hand experience. What exactly is a “Social Executive”? As Nigel M.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Interactive] 5 Tools to Battle Social Media Content Overload
    Bonus : The app also gives you a list of your most engaged followers, so you can interact with them in a much more focused, targeted, and personalized way. This is a guest blog post by Leo Widrich, co-founder of Buffer , a Twitter publishing application. He writes Twitter Tips every week on his blog. Summify. Buffer. SocialBro. Bottlenose.
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 9, 2011
    [Interactive] Five Steps To Better B2B Lead Generation
    If you have other interactive tweets and actions happening, that means that you have the engaged following that you need to be successful with this. Many marketers who have discovered tips or tricks about their field keep those items close to their chest. Network More Efficiently with Followerwonk. Special Offers To Your Unengaged Recipients.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 28, 2012
    [Interactive] 3 Skills That Transcend Sales Titles
    Think about yourself for a moment: When you’re out at an event and networking, you’ve seen and interacted with those folks that just can’t build rapport. Sales Prospecting Perspectives is pleased to bring you a guest post written by Chris Snell , Inside Sales Manager for SMB at Care.com. Prospecting. Building Rapport. Listening.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 22, 2010
    [Interactive] Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come
    The difference: marketing automation is focused on batch and interactive campaign management but just touches slightly on advertising, marketing resource management and analytics. Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. Given the previous Unica deal.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 18, 2014
    [Interactive] 5 Terrific Tips for Stellar Holiday Service on Social Media
    Every interaction that a social media visitor has with your business should be positive. Social media has been a game changer for the holiday shopping season. Once upon a time, gift inspiration came from catalogs, and customer inquiries were handled in-store or on the phone. When it comes to gift ideas, Crowdtap statistics show 64.8%
  • SALES INTELLIGENCE VIEW  |  THURSDAY, FEBRUARY 23, 2012
    [Interactive] 4 Steps on How Focusing on People, Not Contacts Will Increase Your Revenue
    Marketing should not be the only department interacting through social media – sales teams across the board need to immerse themselves in the social world as well. Do you really have a good understanding of a potential prospect with just his or her contact information? Click on Anakin’s business card to see what I mean.
  • BLUE FOCUS MARKETING  |  SUNDAY, JANUARY 9, 2011
    [Interactive] Marketing Trends for 2011
    Engagement, interactions, Tweets, Likes, and earned media all count. Interactive print ads. “It’s all about protecting and nurturing the brand&#. Writing this post made me think of R.E.M.’s s hit song. Yes, things are a bit crazy but this is also an exciting time for marketing professionals. So, here’s my list. Advice: ROI?
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 26, 2013
    [Interactive] B2B Marketing: Why Marketing shouldn’t promise BANT qualified leads for Sales
    Even with all of these improvements on the horizon, machines are still no substitute for a highly trained sales professional interacting with a would-be customer. Tweet Many marketers use a model for lead qualification based on these four key characteristics: B = Budget. A = Authority. N = Need. T= Timing. The approach is dubbed BANT.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 9, 2011
    [Interactive] Monitoring vs Analytics [Infographic]
    Rather than just producing keyword “hits&# , OpenMic generates an accurate view of “what is being said&# across any interaction channel. So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. So lets dig in! ANALYTIC AGGREGATORS.
  • PAUL GILLIN  |  THURSDAY, OCTOBER 11, 2012
    [Interactive] 15 Tips for Getting the Most From LinkedIn Groups
    LinkedIn is the only major social network that doesn’t permit brands to interact as members. I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Here are 15 of my favorite tips. Please add your own as comments. Ask Questions. Do you agree?”. link]. Make it Personal.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 21, 2015
    [Interactive] Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?
    Creating a trigger campaign for EVERY possible prospect interaction is impractical (unless you’re Amazon…or have the budget of Amazon), so just focus on the important ones. Author: Johnny Cheng Marketers are always striving to deliver “best practice” marketing—marketing based on tested, tried-and-true data. Your Boss: Is that good?
  • CHIEFMARTECH  |  MONDAY, JUNE 20, 2016
    [Interactive] Microsoft buys LinkedIn: the largest martech acquisition in history?
    Interactions between marketers and customers must pass through at least two of these stages and very often all three. Each stage can set its own rules that govern how those interactions happen. ” In the digital pathway between marketers and consumers, who wields the most power in how those interactions are governed?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 14, 2014
    [Interactive] 3 Measurement Points to Help Maximize Your Analysis Strategy
    by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Dave Liloia , Director Sales Operations and Marketing Automation at Vertafore. Dave is sales and marketing geek who believes that any problem can be solved by asking the right questions first. Any difference in one of these elements completely changes your result.
  • VIDYARD  |  MONDAY, JULY 11, 2016
    [Interactive] Quick Wins: 5 Easy Videos You Can Create At Your Next Event
    In-person events are a great chance to interact with your customers. We all know events are a great time to share your content. In fact, in-person events are rated as the most effective content marketing tactic, according to the Content Marketing Institute. But what about the content you can produce from your event? Future Event Promotion.
  • ACTIVEDEMAND  |  TUESDAY, JULY 19, 2016
    [Interactive] Web Personalization vs. Personalization
    The Difference is Data Genuine web personalization makes use of the information gathered from user interactions, so elements such as web banners display personalized messages specific to the current user. Some questions answered with web personalization are: Has the visitor been to your site before? Did another website refer them to you?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 9, 2015
    [Interactive] The Disruptive Forces Reshaping the Marketing Industry
    The rise of the internet and mobile devices is altering the way brands interact with customers and how those customers make purchasing decisions. Since marketing was first invented, an argument's been raging about whether it's an art or a science. Disruption is changing every facet of modern business, and marketing is no exception.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 11, 2011
    [Interactive] Content Will Not Be King
    A focus on relationships would improve almost all marketing activity , as it would focus on meeting each individual’s needs and on the quality of the interaction that builds each relationship. Once a call for change and recognition of a new marketplace reality, Content is King has become conventional marketing wisdom. Really folks?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 14, 2017
    [Interactive] CrossEngage Orchestrates Customer Journeys Using Events
    Some systems are largely limited to online interactions, while others are built to combine online and offline channels. CrossEngage works in online channels, using its own tags to capture Web interactions and API connections to ingest data from email providers, mobile apps, and other sources. Decision methods. Journey framework.
  • B2BBLOGGERS  |  TUESDAY, MAY 22, 2012
    [Interactive] 25 Awesome LinkedIn Tips for B2B
    Let prospects see that you’re active on LinkedIn in order to encourage interaction. Shanna Mallon of Straight North, a leader among Chicago Web design agencies , has shared 25 Awesome B2B Blogging Tips and 25 Awesome Twitter Tips. Now to complete her “Awesome Tips” series, she takes on LinkedIn. Enjoy, Jeremy. B2B Blogger
  • HALEY MARKETING  |  FRIDAY, NOVEMBER 27, 2015
    [Interactive] “THANKS” GIVING
    Thank you to our Admin Staff for not only supporting everyone internally, but also for bringing such a positive attitude to every interaction you have with our clients. From answering the phones to making collection calls, you make every interaction with Haley Marketing a more positive experience. Thank you to…. Our wonderful clients.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 26, 2016
    [Interactive] What Are the Two Types of Seasonal Marketing?
    In transactional marketing, “total focus is on the point of sale, the moment when a customer is actually charged for the item,” reports Signet Interactive. Good marketers know that customers respond best to brands that reach out to them in a meaningful way. What’s the Difference? Fourth & Long-Term. Short-Term Strength.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 4, 2012
    [Interactive] 23 (More) of the Best Social Media Guides, Tips and Resources of 2012
    such as “Social media interactions take place on the web, which is inherently more measurable than offline channels like print, TV and Radio. How can marketers make more productive use of their time on social networking sites? What’s the best time of day to post updates on Twitter or Facebook? Research] by Heidi Cohen.
  • HUBSPOT  |  THURSDAY, MAY 1, 2014
    [Interactive] 21 Real-World Marketing Lessons New Grads Need to Succeed [SlideShare]
    Land your dream internship but only interacting with your direct manager? Throughout my undergraduate career, I was "that" student. No, not the teacher''s pet. No, not the one who skips class on the regular. I was that student who showed up to class 10 minutes early and took a seat in the front. just to debate my professors. Meet people!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 14, 2015
    [Interactive] Integrated Marketing, the Number 65 and Why it is so Significant for Every CMO
    "Our research shows that, on average, a B2B customer will regularly use six different interaction channels throughout the decision journey, and almost 65 percent will come away from it frustrated by inconsistent experiences." What's the first thing you think of when you hear the number 65? Ok B2C CMOs, It's Your Turn.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 11, 2016
    [Interactive] Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On
    relationships built through digital interactions. Author: Elaine Ip Day 2 of Marketing Nation Summit has been a whirlwind of amazing sessions and fantastic keynotes…the momentum is going strong. The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Interactive] Twitter Launches Brand Pages for Business Accounts
    Better integration between Twitter and a business' website offers a great opportunity for marketers to merge these two worlds, expanding their reach on Twitter through on-site interaction. Okay, I guess they expanded on it a little bit here.). Let's explore what you have to look forward to! 4 Business Benefits of Twitter's Redesign.
  • NUSPARK  |  SUNDAY, JULY 13, 2014
    [Interactive] Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
    By becoming a member (it’s free), you can create a profile and interact with influencers from across all industries, building contacts for you to expore. • Open Site Explorer - [link] - Once you’ve established a potential opportunity, just type the domain name into the box on this site. Getting Started. Next Steps.
  • CMO ESSENTIALS  |  MONDAY, JUNE 8, 2015
    [Interactive] 200 Posts, 59 Authors, And One Big Thank You to Everyone Who Helped Get Us Here!
    Erin Cushing: Your website is one of your most valuable customer experience management (CEM) tools; recent Aberdeen research shows that as many as 93% of companies interact with their clients and customers online, and 9 out of 10 organizations have a web presence of some kind. Read her full post on CMO Essentials here. It matters. Brian P.
  • BULLDOG SOLUTIONS  |  THURSDAY, JULY 14, 2016
    [Interactive] ABM: An Ancient Practice? Part 2
    Advances in database marketing, sales force automation and marketing delivery platforms were revolutionary for scaling the level of interactions and visibility into activity that influenced the buyers in your favor. In the last post , we talked about the evolution of Account-Based Marketing (ABM), the hottest little 40-year-old trend around.
  • CMO ESSENTIALS  |  THURSDAY, JULY 2, 2015
    [Interactive] Call To Action: Close Your Buyer Journey Gaps
    Prospects interact with our brand as a single entity; from the home page of our website to our hold music to pricing negotiations with sales – it’s all one brand. Aberdeen Research shows that mapping your buyer’s journey can increase marketing investment ROI, reduce customer support costs, and shorten your sales cycle. or “Three Ways to….”.
  • MARKETING ACTION  |  MONDAY, MAY 6, 2013
    [Interactive] Mission Impossible? Measuring B2B Social Media ROI
    Interaction. All marketers want to know where to focus their efforts to get the best return; your time and money are perishable commodities. You want to spend them wisely, and the C-suite wants to see the results. Social media is not easy to measure. At its core, it’s informal dialogue and word-of-mouth, both famously fuzzy to quantify.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Interactive] 3 Technology Trends Powering Account-Based Marketing
    Advancements in technology now allow for the efficient analysis of a great volume, variety, and velocity of information generated from online and offline interactions. Author: Amar Doshi There’s a lot of talk around account-based marketing (ABM) in the B2B marketing realm and for good reason. Visibility of Digital Footprints .
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Interactive] The Elements of a Compelling Sales Story
    Top reps have figured out how to use them in just about every interaction with a potential buyer. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Story time isn’t just for kids. But the powerful art of sales storytelling is only mastered by a few. 1) A Hero.
  • JUNTA 42  |  SATURDAY, JUNE 4, 2016
    [Interactive] This Week in Content Marketing: Content Marketing Now Scientifically Proven
    From finding your audience and developing engaging content to authentic interaction and webinar promotion, you’ll discover the “5 Steps to Attract Your Target Audience to Your Next Webinar.” PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. A key to creating this value? Evergreen content.
  • KAPOST  |  FRIDAY, FEBRUARY 10, 2017
    [Interactive] How to Write Marketing Content More Efficiently
    By using analytics and technology that simplifies how customers interact with the brand online, and with the help of a clear and consistent process that’s shared organization-wide, this moving target can be slowed down. At the same time, a simple, consistent format for content development can really help with productivity. It’s a win-win!
  • BIZNOLOGY  |  TUESDAY, MARCH 31, 2015
    [Interactive] Two more Google Webmaster Tools tips and tricks
    Last week I shared a couple Google Webmaster Tools tips and tricks with you. This week, I have three more, sitemaps, data highlighting, and site speed. I saved the best for last. Google wants you to be successful! And no, it has less to do with backlinks and google juice from PR6-9 sites circa 2015 than it has in the recent past. Pathetic! Events.
  • KEO MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Interactive] KEO Marketing CEO, Sheila Kloefkorn, to Present “Top 15 Trends in Digital Marketing – What You Need to Know for 2017”
    The company was named a “top 25 Interactive, Social Media, SEO and Advertising Agency” by the Phoenix Business Journal. KEO Marketing to Host “Lunch & Learn” for the Arizona Technology Council on November 15, 2016. PHOENIX, Ariz., to 1:00 p.m. at Appointment Plus located at 15300 North 90th Street in Scottsdale, Arizona 85260. KEO News
  • CMO ESSENTIALS  |  THURSDAY, JUNE 4, 2015
    [Interactive] Using Data for Targeted Marketing: Discerning Drivers from Distractions
    With new, yet well-founded marketing tenets in place like omni-channel communications , value-oriented content marketing , and real-time interactions, the bottom line is that today, we market to people, not businesses. With a more refined eye, you might see patterns or shapes that seem to be saying something. Demand Generation Trending
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 2, 2016
    [Interactive] Intercom "Smart Campaigns" Replace Decision Trees: Interesting But Not Perfect
    Choose triggers for your messages, based on time, behavior or interaction with other messages. Their critique of the current process -- essentially that fixed flows are too complicated -- is spot on. Alas, a deeper look left me a little disappointed. Then simply rank them by priority, with the most important message listed first.
  • VIDYARD  |  TUESDAY, FEBRUARY 23, 2016
    [Interactive] Businesses See 500% Lift in Email Conversion with Personalized Video
    Inboxes are becoming more cluttered with the average person interacting with 121 emails each day. Marketers live in challenging times. Our messages compete with 2,900 others daily for the attention of their customers and prospects. Attention spans are shorter now than every before (just 8 seconds…so I hope we haven’t lost you yet!).
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 20, 2011
    [Interactive] Have The Right Content. Help Your Buyers. Get More Customers.
    Brian Rice , Dan Criel and I created Business 2 Community for the sole purpose of syndicating the valuable information we curated from amazing minds and thought leaders we were meeting in our business and social interactions. I have been struggling with this dilemma for months. But then the questions arise: How? The Problem. A few eyes roll.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 3, 2013
    [Interactive] 15 Expert Guides to WordPress: Tips, Techniques, Plugins and More
    Noemi Madrid reviews more than a dozen plugins for integrating your content with and sharing it on social platforms, including plugins specifically developed for interaction with Facebook, Google+, Flickr, Pinterest, Storify, YouTube, and even MySpace. See below for sources.). Nevertheless, it’s not perfect. Just like Mashable!”)
  • WRITTENT  |  TUESDAY, JULY 5, 2016
    [Interactive] 25 Experts Share Top 3 Content Marketing Trends for 2017
    Their responses offer a variety of predictions, and many believe that more focus will be placed on live video, visual content, interactive content, virtual reality, personalised and niche content, content promotion and distribution, and that more businesses will seek out content creators and marketers. 2) Interactive Content.
  • CEROS  |  WEDNESDAY, APRIL 13, 2016
    [Interactive] 4 Great Examples of Satisfying Snackable Content
    This post, 4 Great Examples of Satisfying Snackable Content , written by Meg Cannistra , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. The Aerie Real campaign has been a major success, particularly on social media where the brand is able to interact directly with its fans. Happy reading! It’s short.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 6, 2015
    [Interactive] Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance
    " In her role as CEO of consulting firm Marketing Interactions , Albee works directly with companies facing this and other challenges. Don’t overlook the times when other personas interact with the persona. “This reality is reflected in the high percentages of marketers who say their content marketing is ineffective.
  • SYNECORE  |  SATURDAY, MARCH 1, 2014
    [Interactive] What’s Missing In Your Marketing Strategy?
    Every company knows that they need to interact with customers on social media channels, put out thought-leading blogs to appear in relevant content searches, create a great website design, use keywords, etc. We have reached a point where the barrier between “marketing” and “digital marketing” is almost nonexistent. Device Readiness.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 31, 2015
    [Interactive] Best Website Techniques for Greater Online Lead Generation
    A prospect that has reached a level of engagement where they have more direct interaction with your organization through participation in a webinar or a request to schedule a personal consultation is closer to converting to an opportunity than someone who has simply subscribed to your blog. Optimize your website for online lead generation.
  • SNAPAPP  |  MONDAY, JUNE 15, 2015
    [Interactive] 3 Marketing Training Tips to Stay at the Top of Your Game
    Whether is long-form evergreen content or short blog posts, every marketer needs to ensure that their audience gets something out of the interaction. When you work in marketing, it’s easy to get swept up by the latest trends and fads. After all, we always want to be the best and ahead of our competition. Find Your Voice, With Content.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2011
    [Interactive] 5 Noteworthy Examples of Corporate Social Media Policies
    Ford adheres to the philosophy that social media interaction follows the same rules as any other interaction, just on a new playground. So your company wants to implement a social media policy, but you're not sure how to go about it. How lenient should you be? Will being too strict diminish social media's effectiveness? Best Buy.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Interactive] 8 Personalities to Look for When Assembling a Content Team
    They have an affinity for social media and branding and enjoy interacting with people online. After all, After all, content consumption on Twitter has increased by 25% in the past two years alone -- and 76% of its users are likely to recommend a brand after a positive social media interaction with it. 1) The Taskmaster. 4) The Artist.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 7, 2016
    [Interactive] Marketing attribution systems: a quick look at the options
    This question disqualified a few vendors that look only at online interactions. I’ve seen a lot of attribution vendors recently. If you're a regular reader here, you saw my reviews of Claritix ( last week ) and BrightFunnel ( in December). Last week caught up with Jeff Winsper of Black Ink , which I'll hopefully review before too long.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Interactive] How to Quickly & Easily Create a Buyer Persona [Free Tool]
    That''s when we came up with the MakeMyPersona tool , an interactive web tool that generates buyer personas for you once you answer a series of questions about your ideal customers. Whenever people ask for a primer on inbound marketing, I always start by talking about buyer personas. How do you even begin to answer these questions?
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 29, 2013
    [Interactive] 5 Facebook No-Nos That Turn off Your Customers
    Interact with anyone who reaches out to you. There was a time when businesses had two choices for advertising: a daily newspaper or a local television station. Those days are long gone. As more small businesses join the Facebook bandwagon, Hancock has noticed some companies are repelling customers rather than attracting them.
  • THE ROI GUY  |  FRIDAY, APRIL 5, 2013
    [Interactive] How can you Be Provocative without being Arrogant?
    There are several good ways to accomplish this, but one of the best is to interact with your Prospect and deliver compelling insights via a Diagnostic Assessment tool. there are important opportunities to address, some of which they might not have even been aware Why Now? – I have to say, time-out. Click here to learn more.
  • CEROS  |  THURSDAY, OCTOBER 13, 2016
    [Interactive] What Soviet Propaganda Can Teach Us About Creativity
    This post, What Soviet Propaganda Can Teach Us About Creativity , written by Andrew Littlefield , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. The post What Soviet Propaganda Can Teach Us About Creativity appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading!
  • SCRIBBLELIVE  |  WEDNESDAY, JUNE 1, 2016
    [Interactive] 7 Commandments For A Good Content Experience
    These two types of content are based on social interactions, and tap into this notion that our brains are designed to search for information we can use to help others in our social network. It’s no secret that consumers are taking control of what content they choose to see. Let the People Speak. Deliver actual value. Provide an outlet.
  • SCRIBBLELIVE  |  TUESDAY, APRIL 5, 2016
    [Interactive] 10 Insightful Leadership Resources for Content Managers
    In fact, nearly 70 percent of managers say this kind of dialogue makes them squeamish, according to a recent survey commissioned by Interact. What’s the difference between a complacent team and an efficient one? Oftentimes, it’s a good leader. Fortunately, you can control your destiny. EntreLeadership. Category: Book. Author: Dave Ramsey.
  • ANNUITAS  |  THURSDAY, OCTOBER 16, 2014
    [Interactive] Marketing Automation: Combining Nurture with Education
    October 16, 2014 – RightOn Interactive. Marketing Automation: Combining Nurture with Education. What’s the best use for Marketing Automation? Attracting people that want to be attracted? Nurturing and education. News & Press
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 11, 2011
    [Interactive] The Five Surprising Impacts of Blog Comments
    This is not just a string of comments — {grow} is creating powerful human interactions. This week I received the 10,000th comment on my blog. That’s a big deal! And while this lucky commenter (who will be named at the end of the post), will receive a $500 prize package (for real!) 1) Comments can create REAL community. . Reza L.
  • LEAD LIAISON  |  TUESDAY, NOVEMBER 15, 2016
    [Interactive] After the Pitch: How Visitor Tracking Helps Sales Teams Follow-Up
    With the help of visitor tracking , you can see how your prospects interact with your site. In the old days, companies pitched prospects and then had to wait and wonder if the prospects were going to bite. Now, you can follow your prospect’s every move once the pitch is over. This provides invaluable information once a pitch is over.
  • HUBSPOT  |  WEDNESDAY, APRIL 24, 2013
    [Interactive] 10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT]
    Given consumers have more options than ever for engaging with your brand, it’s important not to focus on any single method of interaction but to think about the customer experience across all channels of customer engagement. Today, we’re excited to share the 2013 State of Inbound Marketing Report. Tweet This ). Tweet This ). Tweet This ).
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 14, 2012
    [Interactive] Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]
    Consumers now expect—perhaps even demand—to be able to interact with brands through social channels. As marketing dollars flow from traditional to social media , more small businesses are leveraging social platforms in order to drive traffic and increase visibility. Location-Based Social Networks & Daily Deals.
  • FATHOM  |  THURSDAY, SEPTEMBER 10, 2015
    [Interactive] Focusing on Patient Satisfaction
    If a physician knows that each interaction could end up as a positive or negative review on their own profile, the entire staff from reception to discharge will treat each case with the same level of care and dignity that patients seek. How Health Systems Can Adapt Their Practices to Optimize Patient Satisfaction. Healthcare
  • MODERN B2B MARKETING  |  MONDAY, JUNE 13, 2016
    [Interactive] If Marketing Metrics Are Driving You Crazy, Read This
    You can dig into the data to understand how your leads interacted with your program. Author: Heidi Bullock Does it feel like every day you see a new article on marketing metrics ? Lately, there has been a lot of buzz around the RIGHT metrics to focus on. It Starts With Understanding Your Business Objectives. It’s Not About ONE Metric .
  • TOMORROW PEOPLE  |  WEDNESDAY, OCTOBER 24, 2012
    [Interactive] 5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]
    of UK consumers reading online reviews before making a purchase , your interactions within the social media landscape can help to ensure that your reviews are always good. You don''t need to be a big name brand with a six figure marketing budget to make social media work. So, what makes an SME thrive on social media? Adapting and improving.
  • B2B MEMES  |  THURSDAY, OCTOBER 6, 2011
    [Interactive] Worried That Journalist Robots Will Replace You? Say “I”
    Without the I , there’s no conversation, no meaningful interaction. They are not going away. After a flurry of attention last year , we hadn’t heard too much in the interim about the robots that were going to displace humans as content creators. Then last month, Steve Lohr of the New York Times revived the issue. As James W.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  WEDNESDAY, FEBRUARY 16, 2011
    [Interactive] “Curation” gets six tweets per hour…right now!
    Marketing to Business Executives Blog From Insight to Action in B2B Home About Home > Buyer behavior , Content curation , Content marketing , Customer knowledge , Thought leadership > “Curation&# gets six tweets per hour…right now! “Curation&# gets six tweets per hour…right now! It’s free. No trackbacks yet.
  • MI6 MARKETING AGENCY  |  MONDAY, JULY 19, 2010
    [Interactive] Groundswell Blook Report, Chapter Five: Listening to the Groundswell
    Feature Presentation: The Conversation-An Introduction to Social Media , Tactica Interactive Communications. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scientists. Groundswell is broken down into three parts. Part two (chapters 4-9) focus on tapping the groundswell. tags: relations public ).
  • SMASHMOUTH MARKETING  |  FRIDAY, MARCH 27, 2009
    [Interactive] C-Level Prospects - Make the First Appointment By Phone
    Face-to-Face meetings do still seem to have a higher level of success due to the personal commitment and interaction. When I was recently at the Sales 2.0 conference, I had several conversations and debates about the value of Face-to-Face meetings versus Con-calls/Web-meetings. It has become pervasive, and respected, to do business this way.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 3, 2012
    [Interactive] What Were the Biggest B2B Marketing Disruptions of 2011?
    Also we all need to be on the lookout for how Google+ with interact and influence Google search in 2012. Voluminous Data – Ardath Albee, Marketing Interactions. by Jesse Noyes | Tweet this We’re already a through the first month of 2012. ” It was a crazy year, full of ups and down, and big changes. What would you add?
  • FATHOM  |  TUESDAY, MAY 6, 2014
    [Interactive] Email Marketing Explained: The Definitive Word on Subject Lines
    Keep it too vague, and you’re increasing what smart user experience professionals call the interaction cost of opening your email to determine its content (meaning the reader has wasted time if the email turns out to be undesired, and the unclear subject line forced the reader to open the message to figure it out). Stop right there.
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