B2B MARKETING INSIDER | TUESDAY, JULY 13, 2010
[Interactive] Top 5 Social Media Trends For The B2B Marketer
As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities. You are most certainly not the only one. and “ what can we achieve ?”
WEBBIQUITY | TUESDAY, JANUARY 3, 2012
[Interactive] Best B2B Marketing and Sales Strategy Guides and Insights of 2011
Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. This evolution has changed life for sales reps as well. Prospects often don’t surface until much later in the buying process than they did just a few years ago. Now What?
MARKETRI | TUESDAY, APRIL 23, 2013
[Interactive] How Can Marketing and Business Development Work Together to Maximize Results?
firm that understands the role of each function and how they interact and support one another will be able to leverage both functions to realize more streamlined business growth and a higher return on investment. But, how do these departments and key attributes effectively work together to increase a firm’s ROI? Firm Messaging.
INDUSTRIAL MARKETING TODAY | WEDNESDAY, MAY 11, 2011
[Interactive] Thought Leadership: Marketing Engineering Services with Technical Articles
Add video and audio to PowerPoint slides and create a more interactive content for the web. Are you an in-house marketer or a consultant tasked with promoting engineering services? Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. What is thought leadership? Moore
WINDMILL NETWORKING | MONDAY, OCTOBER 8, 2012
[Interactive] Social Media Marketing for Medical Practices
The success of social media marketing is dependent upon audience interaction and approval. This is a sponsored post written by me on behalf of the medical websites provider Officite. All opinions are 100% mine. Doctors using Google Plus Hangouts? It could happen sooner than you think! One day she had an “aha!” Social Media?
B2B MARKETING INSIDER | WEDNESDAY, DECEMBER 1, 2010
[Interactive] Confessions Of A B2B Marketer
In this post, I will offer a preview of the thoughts I will deliver during the Focus Interactive Summit on Progressive B2B Marketing. Here like to put it this way: the only reason ANYONE will interact with your brand before they buy is content. What I do know is that B2B Marketers have a ton of options today. It used to be so easy.
HUBSPOT | THURSDAY, JANUARY 31, 2013
[Interactive] The Sales Professional's Guide to Building Rapport With Leads
If you're using HubSpot software, it's really easy to find this kind of information -- just pop open their Contact record , and see a history of how they've interacted with your brand on social media. Marketers and salespeople alike are both concerned with building rapport with leads. once they get into Sales' hands. you just have your voice.
HUBSPOT | FRIDAY, JUNE 7, 2013
[Interactive] Facebook Kills Sponsored Stories, Cuts Ad Products in Half
They''re these things: They''re posts generated in someone''s News Feed because a friend of theirs interacted with something you''re promoting. 'My buddy over at Nanigans broke some news to me this morning -- Facebook has announced it''s getting rid of Sponsored Stories. What''s Going Away. 1) Sponsored Stories (Duh). 2) Questions for Pages.
BLUE FOCUS MARKETING | WEDNESDAY, OCTOBER 23, 2013
[Interactive] [VIDEO Book Trailer] @BlueFocus @SocialEmployee (McGraw-Hill, 2013) Möbius Model #SocBiz
proposes a new way of looking at relationship-building and social interaction in the digital bazaar, one with infinite possibility and endless points of entry built right into its DNA. The video, titled “What is a Möbius Strip?” As we explain in the video, anyone can make a möbius strip. Watch the video to find out! FOR EWORD by David C.
SALES INTELLIGENCE VIEW | TUESDAY, DECEMBER 27, 2011
[Interactive] How are successful salespeople leveraging social media for selling? – Creating Value
Step 2: Be there Step 3: Contribute without intruding on the safe social environment people are interacting in. This is the final post in a study we created along with Focus.com to discuss the best practices to leverage social media for sales teams. Some of these experts are listed in our post on the 25 most influential sales leaders. Heinz).
LEADERSHIP | TUESDAY, MAY 13, 2014
[Interactive] 6 Distinguishing Traits of the New Age B2B Buyer —And 6 B2B Lead Generation Tips to Engage
It’s a bit ironical if you think about it—on the one hand, marketing is all about personalization, but on the other hand, the buyer does not want to make contact with a salesperson or have any hint of a sales pitch until he or she decides the time is right, or that the interaction is even required at all. Search and Research Savvy.
MANHATTAN MARKETING MAVEN | WEDNESDAY, JULY 13, 2011
[Interactive] Facebook is a Numbers Game!
Then factor in EdgeRank which essentially filters OUT all but 10% of fans based on their interactions with your posts and your branded page on Facebook. The race to get Facebook fans mesmerizes clients. guess because its easy to measure and a pure ego thing. Zarella makes two persuasive points. Consider the math.
B2B MARKETING INSIDER | THURSDAY, JANUARY 13, 2011
[Interactive] How To Create Killer Content: Speak To A Customer
All of these interactions led to more and more insights that improved the marketing content generated by this company. Any advice for small business marketers? write a lot about social media but we all know it all really comes down to the quality of our content. Trust me, I have been there. Talk to a customer! Talk to a customer! Step 1.
LEADERSHIP | TUESDAY, APRIL 22, 2014
[Interactive] Is it Time to Change the Universal Definition of a Lead?
The buyer, on the other hand, has reached the point of fatigue from being bombarded by automated interactions with CRM and social software rather than a real person. Willingness to engage – Prospect is ready and willing to receive further sales interaction. Has this changed? Let’s discuss this…. Business is now personal.
HUBSPOT | THURSDAY, SEPTEMBER 12, 2013
[Interactive] Is Social Media Killing Brands?
Think like people, talk like people, interact with people like people. 'This past week, I heard something that I hope to never hear again in my life. What the. was my first reaction. was at a content marketing conference where an entire group of sessions was dedicated to social media. So let''s break it down here to figure it out. Schultz?
VERTICAL RESPONSE | MONDAY, MARCH 10, 2014
[Interactive] 4 Must-Send Emails to Keep Your Business Top of Mind
Asking for feedback is an interactive way to stay top of mind with your customers. 'Sending out marketing emails regularly is a great way to keep your customers thinking about your business. “Emails are a cost-effective way to stay top of mind with customers,” says Meredith Liepelt, branding strategist for Rich Life Marketing.
HUBSPOT | TUESDAY, MAY 27, 2014
[Interactive] How to Bridge the Gap Between In-Person and Online Lead Generation
As marketers, our strategies involve a span of countless online interactions from email to website to social media to webinars. How do you measure the value of a speech or understand the influence a conference had amid all the other interactions a prospective customer had with your company online? We often use bit.ly Offer an Exchange.
SOCIAL MEDIA B2B | TUESDAY, MARCH 20, 2012
[Interactive] 3 Unique Ideas from SXSW B2B Social Media Panel
Integrate game mechanics into an interaction to emotionally engage and empower users. At this year’s SXSW, one of the strongest B2B social media sessions was the panel “ Social Media in the Underground World of B2B.” The panel opened by covering social strategy and engagement. Show the connection from social to sales.
HUBSPOT | MONDAY, OCTOBER 11, 2010
[Interactive] Top 5 Inbound Marketing Articles to Start the Week: Humanizing Social Media
Social media now plays an important role in how many businesses are engaging with prospects and customers, but despite the implications of the term, it’s easy to question just how ‘human’ social media interactions really are. Social Media Humanization. Author: Mark Smiciklas on Social Media Explorer. Connect with HubSpot
HINGE MARKETING | MONDAY, JUNE 16, 2014
[Interactive] Visible Expert Profile: Jay Baer
The next day he submitted his two-week’s notice and launched his own consulting group, Mighty Interactive. Mighty Interactive was profitable during its first month, and Jay has never had an unprofitable month since. We study them because we want to understand how they attained that status and what we can learn from them.
HUBSPOT | FRIDAY, JULY 15, 2011
[Interactive] 7 Great Ways to Promote and Track Offline Events
Nothing beats cementing an online relationship with a real live conversation, interaction, or new experience. Even if you aren't a software company, there may be different tools or sites that your audience interacts with on a regular basis. Luckily, all the inbound marketing tools we use are great for event promotion. Get creative!
B2B LEAD GENERATION BLOG | MONDAY, MAY 23, 2005
[Interactive] B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Dont waste their time with a sales pitch.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JULY 24, 2008
[Interactive] Nine Notable Uses for Social Bookmarking
They may be flashy, colorful, and full of interactive content, but they have one thing in common with your birthday photos, your resume, and your audio files: they are documents. Webupon > Social Bookmarking. Nine Notable Uses for Social Bookmarking. by Mark Dykeman , Nov 23, 2007. Its out there, waiting to be tapped. out of the boxâ??
BUZZ MARKETING FOR TECHNOLOGY | SATURDAY, JUNE 28, 2008
[Interactive] Toward a New Knowledge Society
Stallman Slide 28: Harder Answers From the inside, you see the tubes Look for connections, interactions (or more concretely, XML and APIs) Its not a truck. Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading.
WINDMILL NETWORKING | MONDAY, OCTOBER 1, 2012
[Interactive] Guy Kawasaki and 10 Experts Chime in on the Value of Google Plus – and How You Can Start to Leverage It
4) Only circle ‘real life friends’ and are not open to the idea of interacting with people based on similar interests. Circle and interact and share specific trageted pieces of information with everyone relevant to you or your business. ~ +AmandaBlain. Add people to your circles and start interacting. What the Plus!
MODERN B2B MARKETING | WEDNESDAY, JANUARY 18, 2012
[Interactive] How to Use LinkedIn to Generate and Qualify B2B Leads
Provide evidence to help qualify company and/or employees in business interactions. by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. with less activity on the weekends.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JULY 14, 2010
[Interactive] Can The Shirtless Old Spice Guy pull off a marketing miracle?
Can you think of another high-profile example where the TV spokesperson is really interacting and responding to people on Twitter, Facebook and YouTube? While the hilarious Old Spice ads have been an Internet hit on their own for months (5.5 million views), everything changed this week. Literally, a marketing legend was created. So I did.
SYNECORE | SATURDAY, FEBRUARY 1, 2014
[Interactive] Pin to Win: Social Sharing on Pinterest Trumps Email
Businesses selling directly to consumers can leverage Pinterest’s interactive visual imagery to foster brand affinity and increase sales conversion. 'I’ve long argued that Pinterest is the most sales-actionable social network around. As such, the site is rife with pools of “affinity,” each full of latent purchase intent. Here’s why.
HUBSPOT | WEDNESDAY, MARCH 14, 2012
[Interactive] How to Run a Twitter Campaign the Right Way (#JayZSyncShow)
It was an interactive, 90-minute event hosted Monday night that was broadcast live in Austin, live on YouTube , on the Vevo mobile and tablet platform, and now on-demand until March 19th on Xbox Live and the American Express Twitter account and YouTube channel. You've probably heard about SXSW, currently in full swing in Austin, TX. wd0BDe.
BLUE FOCUS MARKETING | THURSDAY, MAY 8, 2014
[Interactive] ANNOUNCEMENT: @Forbes Top 40 Social Media #Marketing Masters #SocBiz #SocialSelling
It has been an absolute honor to interact and work with so many of them. 'Social marketing is a tricky proposition. To be successful, one must develop a strong presence on social channels, but they must do so without appearing pushy, needy, vain, or otherwise undesirable and unworthy of attention. Naturally, there are nuances to the process.
WORKFACE | THURSDAY, JANUARY 5, 2012
[Interactive] How Weird are We?
The way of the world is now more information, more choice, more freedom, and more interaction. By: Harvey Mackay. For years I have been promoting the concept that you must "humanize your selling strategy." The short explanation for this plan is that you must match your sales approach to the individual or company who will buy your product.
HUBSPOT | WEDNESDAY, FEBRUARY 13, 2013
[Interactive] Creating Marketing People Love: 29 Tips From Industry Experts [Slideshow]
3) "Your relationship with a customer is only as good as your last interaction with them." "Love is everything it's cracked up to be … It really is worth fighting for, being brave for, risking everything for." - Erica Jong. With Valentine’s Day just around the corner, love is all around. The result? Tweet This Quote From @PeterStringer.
ANNUITAS | TUESDAY, APRIL 8, 2014
[Interactive] Data Touches Everything at the Marketo User Summit #MKTGNATION14
If, for example, salespeople are making changes that they shouldn’t, then the prospects and customers that are actively engaged with your brand might suddenly be excluded from the programs you want them to interact with. Be it big data or customer data, behavioral data or firmographic data, people are talking about it — and for good reason.
HUBSPOT | TUESDAY, MARCH 15, 2011
[Interactive] The Future of Foursquare: Understanding Location-Based Marketing
At SXSW Interactive, Foursquare founder Dennis Crowley and Mashable founder Pete Cashmore took the stage for an interview about the future and evolution of location-based social network Foursquare. Crowley also elaborated on the recent launch of Foursquare's 3.0 version. Creating Serendipitous Experiences. Prompting People to Be Proactive.
VIDYARD | MONDAY, DECEMBER 16, 2013
[Interactive] inContact: Using Video Marketing to Drive Millions in Pipeline
At Dreamforce this year we met up with Scott Logan, Marketing Campaign Manager at inContact, and we were thrilled to hear about how they’re using video to make the buying process easier for customers, and closing a significant number of deals based on a clients’ initial interaction with video content.
THE FORWARD OBSERVER | WEDNESDAY, MARCH 12, 2014
[Interactive] B2B E-mail Marketing Pro-Tip: Understand Your Sales Cycles
It’s also more personalized and interactive than direct mail. 'Artillery B2B Marketing Blog > The Forward Observer. B2B marketers who link email marketing with their buyer''s journey for lead nurturing will have more success than sending "batch and blast" emails. Email marketing is more scalable (and less intrusive) than telemarketing.
HUBSPOT | MONDAY, OCTOBER 17, 2011
[Interactive] 5 Ways to Instantly Improve Marketing With Data
Check the analytics for each platform you utilize, and see how many people are interacting with you on each of those sites. More than likely, your customers are interacting more on one than another. This is a guest post written by Pam Sahota. Data may seem intimidating, but it can also be a marketer’s best friend. Keep reading!
VIDYARD | FRIDAY, MARCH 14, 2014
[Interactive] 6 Proven Ways to Become a Powerful Video Storyteller
Rather than talking about their enterprise software offerings, this video is all about the overarching theme of connections: By using relatable moments to showcase how real people interact, SAP demonstrates the connections they help facilitate without ever having to talk about a product. 'Let me guess. Personify a product or the problem.
WEBBIQUITY | WEDNESDAY, SEPTEMBER 19, 2012
[Interactive] 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far
Missing from the list though is Workface , the first non-Facebook-owned interactive profile and multi-format chat tool to be fully functional in Facebook. With up to 40% of traffic coming from smartphones that is a lot of lost interaction.” So what are the best tactics for marketing and advertising on Facebook? STARS **. Only 0.05
MODERN B2B MARKETING | WEDNESDAY, JUNE 11, 2014
[Interactive] The Future of Digital Marketing is Already Here
organizations interact with customers and prospects in five or more channels. 'Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. ITjsb22-EwQ&feature=kp.
MARKETING INTERACTIONS | FRIDAY, OCTOBER 29, 2010
[Interactive] Wise and interesting words
The interactive tools they've developed to enable marketers to build the accountability and respect that shifts executive perspective from viewing marketing as a cost center to seeing it as a valuable revenue driver are impressive. have to say that I'm really impressed. Well, thankfully, that's no longer true.
ENGAGE | THURSDAY, NOVEMBER 8, 2012
[Interactive] Dear B2B, It’s Totally OK to Copy Our Outfits, Love, B2C
And humans crave human interaction. How do I put this gently? Your outfit looks … well, it looks a little frumpy. know, I know, you’re only going to work. You’re not there to make a fashion statement. You’re smart. You’re knowledgeable. And once people sit down and patiently listen to what you’ve got to say, it all comes together. get it.
MARKETING ACTION | TUESDAY, OCTOBER 8, 2013
[Interactive] Blurred Lines: Where Does Marketing End and Sales Begin?
It includes seeing how buyers interact with you online, measuring their behavior, and tying that intelligence into your marketing and sales process. In the consideration phase, you narrow down your interactions more. Marketing and innovation produce results; all the rest are costs. Optimize your lead to revenue process at each stage.
WRITING ON THE WEB | WEDNESDAY, DECEMBER 19, 2012
[Interactive] Tips for Better Blog Outreach and Blog Marketing
Small business owners know that a well-formulated blog with consistently fresh content can improve brand image, customer interaction and overall revenue. How can you make the most of your blog marketing and outreach ? Here are some helpful tips so that your business blog attracts more readers, and you get found, get known, and get clients.
WRITING ON THE WEB | WEDNESDAY, MAY 4, 2011
[Interactive] The Sociology of Social Media: TED TV Talks
Stefana Broadbent: How the Internet enables intimacy : The internet is generally deemed a tool that makes humans more distant from one another, engaging in less real-time interaction. Having fun while learning has become my idea of a really good time. Forget drugs, booze and rock and roll. Unbelievable, non ? Blog this on Blogger. Digg this!
WRITING ON THE WEB | THURSDAY, AUGUST 26, 2010
[Interactive] Content Marketing Tips from Computer Games
Games are interactive and require the brain to engage in ways that reading a book doesn’t. What can we learn from online computer games about content marketing for business? lot, apparently. If you write content designed to trigger action in readers, pay attention to this. Money spent on games has now surpassed movies and books.
B2B MARKETING TRACTION | THURSDAY, SEPTEMBER 30, 2010
[Interactive] What to Do When the Social Media Horse Has Already Left The Barn?
But, the nature of social media is that it should be organic, passionate and based on humans interacting. Tweet. Organizations large and small are finding that employees, divisions and other factions have jumped into social media without guidelines or social media strategy from the central organization. What can the organization do?
REPUTATION TO REVENUE | THURSDAY, DECEMBER 3, 2009
[Interactive] More evidence that give-to-get is the key to success
You see it in companies that persist in spending more on promotion and pitch than on interaction and collaboration. It's pretty much a cliche to say that marketing today is all about give-to-get. You provide customers and prospects with new ideas, new experiences, and new connections in order to earn their attention. not sales pitches).
MARKETRI | THURSDAY, MAY 2, 2013
[Interactive] The Elevator Pitch: How to Craft an Effective "30 Second Commercial"
As marketers for the professional services industry, we’ve found that the best way to avoid such pitfalls is by creating a “30 second commercial” (aka “elevator pitch”) for your firm and training employees to use it in their face-to-face interactions with clients and prospects. Part 1: The Introduction.
HUBSPOT | THURSDAY, MARCH 27, 2014
[Interactive] LinkedIn Launches "Content Marketing Score" and Trending Topics Site
This interactive tool surfaces the most popular content on LinkedIn for each different audience and topic segment: automotive, executive, financial services, health and pharmaceuticals, high-tech, IT, marketing, small businesses, students, and venture capitalists. You''ve got to grow a business after all. Here''s what we found. PT/2 p.m.
HUBSPOT | MONDAY, JULY 7, 2014
[Interactive] Bye-Bye Brainteasers: 9 Interview Questions You Actually Should Ask Candidates
Their answer will tell you how they interact with others -- and which kinds of interactions they want to happen. 'Why are manhole covers round? How many times heavier than a mouse is an elephant? How many golf balls can you fit in a school bus? In fact, Google banned brainteasers from their interviews several years ago.). The worst?".
HUBSPOT | MONDAY, JUNE 27, 2011
[Interactive] How Do You Tie in Social Media with Email? [Marketing Cast]
Let the Two Systems Interact. Email is dead. Social media is just fluff. This sort of sweeping statements have come up in the digital landscape. Let’s put them aside for a moment. What if we married email marketing and social media? It is a great combination, says David Meerman Scott. Email Is a Closed System. How to Tie Them Together.
MARKETING ACTION | MONDAY, FEBRUARY 3, 2014
[Interactive] An Act-On Conversation: Anneke Seley and Shawn Naggiar Talk Inside Sales
Thursday February 6th, Anneke will moderate an interactive panel: “Ask An Expert, Ask Your Peers,” at the AA-ISP (American Association of Inside Sales Professionals) Inside Sales 2014 event in San Francisco. You don’t typically go visit a customer on the first interaction. SHAWN : Anneke, you were an early inside sales leader.
B2B MARKETING INSIDER | THURSDAY, NOVEMBER 17, 2011
[Interactive] 78 Tweetable Moments From Social Media Plus #SMPlus
annebuchanan: If you have fewer than 1K followers, you should interact w/ every single person who RTs you. Different targets and “birds” require new strategies for interacting via @servantofchaos #smplus. Returning from a conference I always have that crazy buzzing going on in my head. Serve. Don’t Sell. bengrossman.
BLUE FOCUS MARKETING | WEDNESDAY, JUNE 12, 2013
[Interactive] Facebook Home – The Pursuit of Social WOW for Brands
This new take on the mobile social experience should better equip brands to put the “wow” into their interactions with their Facebook community. While not a dedicated operating system itself, Facebook Home installs to Android phones, creating a “family of apps” centered around Facebook that makes social mobile interaction a cinch.
INBLURBS | TUESDAY, AUGUST 16, 2011
[Interactive] The sense and nonsense of Social Media Groups
Take your time to go through potential Social Media Groups to find out which one offers the best interaction and in which one interesting conversations are happen. There is a simple rule: The more people are in a group and the more interaction is happen the better are your chances to participate and to get seen! The more the better.
GREAT B2B MARKETING | FRIDAY, AUGUST 10, 2012
[Interactive] Top Three Signs Your Marketing VP Might Be in Trouble
If your team isn’t continually interacting with potential customers by providing useful content online, you need to either replace your team or get them the resources they need to be more effective. After many years of sitting in that chair, I know how hard it can be. After all, CEO’s and sales VP’s can be very tough customers.
B2B IDEAS @ WORK | FRIDAY, APRIL 29, 2011
[Interactive] B2B Marketing Events Around The World - May 2011
May 19 , How to Acquire More Customers: The Killer Business Strategy Atlanta, GA: Ken Robbins, President & Founder of Response Mine Interactive will be speaking at May’s DMA Atlanta luncheon. The changing nature of our industry propels us to stay on top of the latest trends. Navy use social media. and mobile applications.
HUBSPOT | THURSDAY, AUGUST 25, 2011
[Interactive] How Marketing Automation Fits Into Inbound Marketing
Do Your Research: Make sure that the messages triggered for customers reflect their interactions with your company at that particular point. Buyers seek to engage with vendors interactively, clarifying, sharing ideas, and asking questions rather than simply being an audience for sales and marketing messages." Connect with HubSpot
VERTICAL RESPONSE | MONDAY, AUGUST 4, 2014
[Interactive] 3 Easy Ways to Increase Site Conversions
It adds a human aspect and can encourage interaction with your readers. 'Whether you’re looking to convert blog or website visitors to subscribers or prospects to clients, working to increase conversions on your site is never a wasted effort. Here are three easy ways to optimize your site in order to do just that. All rights reserved.
ENGAGE | WEDNESDAY, APRIL 18, 2012
[Interactive] So, You’re on Facebook. So What?
How do they interact? T here was a time not long ago when the term “social media strategy” amounted to setting up a Facebook account and enthusiastically asking customers to “Like” your product. In the immortal words of former NFLer and ESPN football analyst Keyshawn Johnson, “C’mon, MAN!” And it’s not easy. Who are they? So what to do?
CONFLUENT FORMS | TUESDAY, APRIL 10, 2012
[Interactive] What should my website redesign cost?
Web design projects can also vary, beginning at a few simple pages in a "brochure" website to complex websites that have a content management system, e-commerce, and interactive features. We get asked how much a website should cost at least once a week. It can be by friends, friends of friends, business connections, anyone really.
VIDYARD | THURSDAY, SEPTEMBER 19, 2013
[Interactive] How to use Video in your Email Marketing Campaigns
Because the two major email clients (Outlook and Gmail) do not support video playback, you have to get a bit creative to give your readers an interactive video experience. 'Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. Image courtesy of VideoEmail.com).
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, OCTOBER 11, 2011
[Interactive] Is it time for an anonymity movement to challenge Facebook?
When thinking about the future of social networks, it is impossible not to think about China and the way its social networks could change how we interact …. I ‘m delighted to feature today a guest post from Gregory Pouy, one of France’s top marketing bloggers. I’m very familiar with how Facebook has evolved. Big Brother?
B2BBLOGGERS | WEDNESDAY, JUNE 20, 2012
[Interactive] Is Pinterest Pointless for B2B Firms?
One of the biggest issues for B2Bs is that maintaining a presence on Pinterest takes time—time to find places to pin, time to organize them, time to interact with other users on the network. Will pinned images of an optical particle counter really bring in new visitors? Viral Traffic = High Bounce Rates. There’s the Copyright Issue.
READYPULSE | MONDAY, JULY 15, 2013
[Interactive] Top 10 Things Every Athlete Should Be Doing In Social Media
Be Involved In Brand Interaction. 'Download the Savvy Digital Marketer''s Guide to Social Content Marketing! Social Media has made athletes more accessible than they’ve ever been. So, how should athletes go about managing their personal social media to be attractive to their sponsors and fans? The following list is a great start: 1.
INBLURBS | FRIDAY, AUGUST 19, 2011
[Interactive] Social Media puts your business at risk! Are you prepared?
You need to have a plan how to interact with you audience in good and bad times. The marketing technology company Alterian found out that 80% of companies struggle to analyze their social media data. How about your business? Are you monitoring social media to know what conversation is going on about your company? Bad news spread faster.
INBLURBS | MONDAY, MARCH 7, 2011
[Interactive] Easy Inbound Marketing for Real Estate Agents
The world most popular micro blogging tool gives you the opportunity to interact with your audience on the move with your mobile device. As every business, real estate agents need to get leads to sell real estate. As times get tougher real estate agents are confronted with a massive change of their business as other industries are. Facebook.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MAY 3, 2011
[Interactive] Six ways to make money from Empire Avenue
This is a fun game that encourages “shout outs and interaction. Have you heard of Empire Avenue ? It seems to have caught fire and is the latest social media blog-darling. In short it’s networking, gaming, aggregation and social media status in one fun little package. What are you people waiting for? Just what we need.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JUNE 8, 2010
[Interactive] Is this Foursquare or Bore-square?
That was pretty cool but since I was at a family celebration, I really didn’t want to interact and hoped they wouldn’t come by. I think I “get Foursquare. I really do. understand there could be significant business benefits and opportunities to build customer loyalty. So I did… Early buzz. Call me Mr. Mayor.
DELICIOUS B2BMARKETING | TUESDAY, DECEMBER 11, 2012
[Interactive] A 50-Point Checklist For Creating The Ultimate Landing Page
He is a former Director of Marketing & Interaction Designer who tends to use metaphor more than he probably should in his writing. He is a former Director of Marketing & Interaction Designer who tends to use metaphor more than he probably should in his writing. Build, Publish & A/B Test Landing Pages Without IT. About.
MARKETING ACTION | TUESDAY, OCTOBER 1, 2013
[Interactive] Do Emotions Play a Role In B2B Sales?
The buyer needs to interact with the supplier and manage them to a good performance as well. 'If you answered Yes to that question, here’s the follow-on: Does the buyer feel the same kinds of emotions when they’re engaged in a B2B buying cycle as they do in a B2C cycle? We’re in a no-nonsense industry, not sure if emotions play a role.”
VOICE-BASED MARKETING | TUESDAY, APRIL 15, 2014
[Interactive] Google Universal Analytics Rolls Out to Primetime: Have You Made the Switch?
With Universal, marketing teams everywhere are provided the ability to view and track online and offline interactions in one unified interface. 'Google announced last week that Universal Analytics is out of beta and is now being rolled into primetime. Remarketing and Content Experiments. Tracking Offline Conversions.
B2B LEAD GENERATION BLOG | MONDAY, AUGUST 4, 2014
[Interactive] Lead Generation: It’s all about building relationships
guess the question is about to the organization; how do you get consensus in your organization that you are going to change the way that you interact with your customers? 'Tweet “I think at its core, lead generation is really about relationships,” said Brain Carroll, Executive Director of Revenue Optimization, MECLABS. Steve: That’s crazy!
VIDYARD | TUESDAY, JANUARY 14, 2014
[Interactive] What Every Marketer Needs to Know About Lead Scoring With Video
While neither of these leads is interested enough to be sent directly to the sales team, additional interactions will contribute to their lead score and move them towards a higher level of qualification. 'Editors note: This blog post originally appeared as contributed content on the Heinz Marketing blog. How to Get Started. Priority. Action.
HINGE MARKETING | FRIDAY, JUNE 13, 2014
[Interactive] An Introduction to Partnership Marketing
These interactions are more personal and will better indicate what it’d be like to work together. 'Marketing is perhaps one of the most consistently and quickly changing fields in business. Just think about how many kinds of marketing exist today. Partnership marketing defined. Let’s start at the beginning. Customer acquisition.
HINGE MARKETING | WEDNESDAY, MAY 7, 2014
[Interactive] How to Use B2B Content Marketing for Each Stage of the Sales Cycle
HOW: This stage brings the most interaction between your firm and your prospect. 'B2B content marketing is all about communicating and building trust. Providing your current and potential clients with informative content establishes your firm as an authority in your field. Top of the Funnel. WHO: This is the casual prospect who does not (yet!)
SOCIAL MEDIA B2B | TUESDAY, MARCH 1, 2011
[Interactive] 5 Tips for Creating Share-Worthy B2B Email Content
Providing links to your videos, podcasts or other interactive content is becoming more common- even in B2B emails. Just because your B2B email recipients are business contacts doesn’t mean your email content can’t be interesting enough to start conversations and generate social shares. Start a conversation.
INTEGRATED B2B | FRIDAY, OCTOBER 26, 2012
[Interactive] Social media takes your marketing event to the next level
Social media holds the power to unlock this potential, drastically altering the ability to interact and engage with attendees before, during and after any event. But there’s a catch. All it takes is the courage to jump in, boots and all, and a little advice from those who have done it with success. Consider these numbers. During the event….
BUYEROLOGY | SUNDAY, MAY 2, 2010
[Interactive] 3 Not-So-New Social Behaviors of the Digital Buyer Persona
Although I am missing the opportunity to interact directly with people, social communities and blogging has made it possible to “attend” these conferences virtually. Image by luc legay via Flickr. was in a mall recently and couldn’t help notice the banners boldly announcing to follow the mall on Facebook and Twitter.
MARKETING ACTION | TUESDAY, JANUARY 22, 2013
[Interactive] Data-Driven Marketing: 10 Trends for 2013
What: Incentivized advertising, real-time social interactions during live events, delivery of rich, related content across screens. Bruce Biegel of The Winterberry Group gave a presentation earlier this month to the Direct Marketing Club of NY (DMCNY) to introduce Outlook 2013: Data Driven Marketing, Today and Tomorrow. ROI still a challenge.
BIZNOLOGY | MONDAY, APRIL 7, 2014
[Interactive] Social business: enterprise knowledge goes retail
It will likely take a combination of all those interactions until you finally get what you need. '(Photo credit: Wikipedia). Outside our workplace, we became accustomed to easy access to information. You can even learn how to improve your breaststroke swimming technique or how to cook a lobster by watching a few videos online.
HUBSPOT | THURSDAY, JULY 10, 2014
[Interactive] How to Please Google in a Post-Hummingbird World
There are many ways to create engaging content that is both interactive and informative. All of these are far more interactive and require more engagement from a user than merely reading a blog post, commenting in the forum section, and sharing content on Facebook and Twitter. So what does it mean to produce quality content?
VOICE-BASED MARKETING | THURSDAY, NOVEMBER 7, 2013
[Interactive] Ifbyphone Offers Special Promotion in Honor of Twitter IPO
Not only are potential customers able to connect with us instantly, but we are able to track these interactions down to the penny: the trackable phone numbers enable us to tell exactly which tweets are generating calls so we can do more of what works. 'We’ve blogged about Twitter before.
E-STORM | TUESDAY, MARCH 16, 2010
[Interactive] The 4 Cs of Akin Arikan's “Multichannel Marketing” | e-storm.
This involves developing strategies and tactics which help you better understand your position relative to your colleagues, managers, or anyone else you interact with on a daily basis. Arikan’s book provides much more context on the topic in what can be viewed as the four C’s of his take on multichannel marketing. Customer-centricity.
BLUE FOCUS MARKETING | MONDAY, MARCH 24, 2014
[Interactive] Register Today for @mnburgess Online #SocialMedia Strategy Course from University of California Irvine Extension @UCIExtension #SM #SMM
Instructors and students alike can now interact with each other across state, country, and even continental boundaries in real time. 'One of the great benefits of technology in the 21st century is the rise of quality distance learning programs in leading universities. Announcing an Exciting Online Social Media Strategy Course.
FEARLESS COMPETITOR | TUESDAY, JUNE 7, 2011
[Interactive] @fearlesscomp congratulates the Nifty 50 Men of Twitter
He is an industry expert in the areas of SEO, interactive and digital technologies and author of Search Engine Marketing and several more books. Co-founder and partner at Bonsai Interactive Marketing. The Nifty50 Men of Twitter. Congratulations to each of those men. Cheryl Burgess May 25, 2011 at 11:39 pm. Thanks for all your support!
TOMORROW PEOPLE | TUESDAY, DECEMBER 18, 2012
[Interactive] The Great Social Customer Service Race [INFOGRAPHIC]
Technical, or needs more than one interaction to solve. 'How do big brands measure up on social media? The Great Social Customer Service Race" was created to evaluate how efficiently the nation''s top brands provide consumer support on Twitter. We wanted to learn what kinds of tweets received a response, and how quickly. Negative.
HUBSPOT | FRIDAY, AUGUST 1, 2014
[Interactive] Facebook, OkCupid, and the Ethics of Online Social Experiments
Facebook ran tests to see if they could affect users'' emotions, and OkCupid ran tests mismatching users to see if they would interact with each other differently. Changing a ''Buy'' button to a ''Buy Now'' button will influence how people interact with your shopping website," says Ritzenthaler. We''re All Part of These Experiments.
VOLACCI | FRIDAY, JANUARY 17, 2014
[Interactive] The Marketing Value of Upgrading to Drupal 7 ASAP
Each new version of Drupal brings new technology and interactive patterns to site maintainers, writers, bloggers, and all admin users, even if the facade remains absolutely the same. 'Drupal 8 is almost here. This means that Drupal 6 will soon be out of support. Drupal 6 will soon be deprecated. Retro cars can cost a small fortune.
LEAD VIEWS | THURSDAY, JUNE 2, 2011
[Interactive] Is Your Content Strategy Aligned to Your Prospect’s Buying Cycle?
While some swear by interacting with a prospect on a regular basis through useful information nuggets sent to him, some others recommend sending him as much or as little, based on his behavior. Content formats recommended: Thought leadership content including whitepapers, research reports, and interactive content like Webinars.
MODERN B2B MARKETING | MONDAY, JUNE 13, 2011
[Interactive] ExactTarget, Marketo Announce Strategic Partnership to Integrate Marketing Technologies
To power this new channel for Marketo, we have agreed to integrate a version of Marketo’s products with ExactTarget’s exciting new Interactive Marketing Hub. by Phil Fernandez As I think about what it takes to build a great company, several priorities come to mind. To learn more about this partnership, please click here.
BUYEROLOGY | SUNDAY, DECEMBER 19, 2010
[Interactive] A Conversation on 7 Buyer and Sales Trends to Watch in 2011
And where B2C is ahead of B2B is that they are making headway into realizing that consumers expect the equation of brand experience + interaction experience = buyer experience (oops MBA-itis strikes again). Image via Wikipedia. Every once in a while, you have to admit you just didn’t get it right. What do I mean?
VOICE-BASED MARKETING | MONDAY, JUNE 9, 2014
[Interactive] 3 Tips for More Efficient Collection Calls
The automated solutions make it easy to interact with live recipients as well as leave unique messages when directed to a voicemail box. Voice broadcasts can connect call recipients with a live agent through an interactive voice response ( IVR ) system to answer questions and provide customer service. Easy as pie. Record Keeping.
MODERN B2B MARKETING | WEDNESDAY, JUNE 13, 2012
[Interactive] 10 Fantastic Tactics to Fuel Your Content Marketing Strategy: Part 1
Think of it as your interactive real-time morning paper. by Jason Miller Content marketing is the new black for B2B marketers and many analysts predict that it’s only going to become more vital as businesses adapt to today’s social savvy buyer. According 2: Make Every Employee a Content Creator. Linkedin Today .
MARKETING ACTION | FRIDAY, JUNE 27, 2014
[Interactive] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 1
Ann co-founded ClickZ.com , one of the first sources of interactive marketing news and commentary. which is an interactive tool that anybody can use. Ann co-founded ClickZ.com, one of the first sources of interactive marketing news and commentary. which is an interactive tool that anybody can use. 'An Act-On Conversation.
PWB MARKETING BLOG | WEDNESDAY, DECEMBER 21, 2011
[Interactive] 4 Quick Tips to Help Employees Deliver Your Social Media Message
By having your employees interact with online industry communities, it allows many pairs of eyes and ears in the community to quickly respond to, comment on and re-post for the benefit of your social media tactics. Many businesses are jumping on the social media bandwagon, utilizing Facebook, LinkedIn, Google+ and Twitter to promote business.
CHRIS KOCH | TUESDAY, AUGUST 16, 2011
[Interactive] The crisis of buyer information in B2B and how to fix it
What was interesting to me is that this is even the case when they don’t interact directly with the IBMer on the page.”. Image by roboppy via Flickr. The other day, I kept getting calls on my cell phone from the same number. Never left a voice mail, (which my gut was telling me should have been a signal), but the number was local.
INBLURBS | THURSDAY, FEBRUARY 17, 2011
[Interactive] A good Page Rank on Google only doesn’t bring you revenue
The more you are active in social media, means the more you interact with your audience, build and distribute remarkable content like blog posts, video, eBooks, Whitepapers and Articles, the more trust and credibility you will build with the people you like to attract as your future customers. Social media has also become the new SEO!
B2B MARKETING BLOG | TUESDAY, NOVEMBER 3, 2009
[Interactive] The funhouse mirror of client service
This gave me time to watch how my peers interact with this client and gave me pause to reflect on how I handle myself. I recently found a great quote from philosopher-author Anais Nin: “We don’t see things as they are, we see them as we are. I think it’s brilliant in its simplicity and accuracy. Push back, then let it go.