HUBSPOT | THURSDAY, JANUARY 5, 2012
[Interactive] The Ultimate Guide to Marketing With Facebook's Social Plugins
What it Is: The Recommendations Plugin displays personalized recommendations to users based on all the social interactions with URLs from your website and the users' friends' activity. Facebook's social what? Let's clear up the confusion straight away. Facebook currently boasts 11 of these Social Plugins. Like Button. Send Button. Like Box.
TOM PISELLO | THURSDAY, MAY 13, 2010
[Interactive] Engage early with Senior Execs, or Lose the Deal
Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Alinean Powers ROI Calculator for Interactive Inte. Influence is highest at this early phase. But how to make this a reality? It needs to.
TOM PISELLO | THURSDAY, AUGUST 5, 2010
[Interactive] Return on Investment (ROI) Defined
Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Alinean Powers ROI Calculator for Interactive Inte. The ROI value is usually expressed as a percentage, multiplying the ratio by 100%.
TOM PISELLO | THURSDAY, AUGUST 26, 2010
[Interactive] Tom Pisello: The ROI Guy: Don't Just "Sell the Problem", Quantify It
Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Alinean Powers ROI Calculator for Interactive Inte. So what does this approach look like in practice? according to Mr. Godin.
TOM PISELLO | THURSDAY, SEPTEMBER 9, 2010
[Interactive] "Big Ideas" still Trump ROI in driving Marketing Strategy
Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Alinean Powers ROI Calculator for Interactive Inte. Do CMOs face a similar fate? Posted by Tom Pisello at 6:45 AM Email This BlogThis!
BIZNOLOGY | MONDAY, APRIL 7, 2014
[Interactive] Social business: enterprise knowledge goes retail
It will likely take a combination of all those interactions until you finally get what you need. '(Photo credit: Wikipedia). Outside our workplace, we became accustomed to easy access to information. You can even learn how to improve your breaststroke swimming technique or how to cook a lobster by watching a few videos online.
ENGAGE | MONDAY, SEPTEMBER 24, 2012
[Interactive] 12 Video Concepts to Stoke the Flames of Creativity
‘The Power of Words’ This short film by a British media firm shows simply, elegantly, and cinematically how the content of what we present has tremendous effects on the world around us and how we interact with it. Homo sapiens have always been suckers for good narrative. It is all the product of that which came before. link].
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 23, 2011
[Interactive] Stop shoving social media down my throat
Of all the people I interact with on the social web, I would say I am most in-tune with Jay Baer. It’s time to step up and address one of the great myths pervading the social web — that an essential best practice is decentralizing social media marketing and pushing it down to employees at every level of the company.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JULY 18, 2010
[Interactive] Twitter time-savers: Tweet success in just 20 minutes a day
2) If you’re only spending 20 minutes a day, do it at different times of the day so you have the chance to interact with a broader range of people. “How much time should I spend on Twitter? is a question I get asked repeatedly. And last week one person upped the game by asking, “But what if I only have 20 minutes a day?.
WINDMILL NETWORKING | FRIDAY, JANUARY 13, 2012
[Interactive] Google+: The Time is Now for Your Business
What’s great about this page is that the interaction between Anderson Cooper and his followers is very natural. Unless you’ve been living under a rock for the past several months, you’re undoubtedly familiar with Google+ and have hopefully opened an account on the newest social media platform. The time is now for Google+. Other.
BUYEROLOGY | FRIDAY, MARCH 25, 2011
[Interactive] Four Challenges Market Research Faces Today
And these may very well be active online types who don't voice or interact yet they are everywhere in the social network. Image via Wikipedia. Market research today finds itself in somewhat of a quandary. As the gatherer of market and customer data, market research is struggling to prove its value to senior management.
LEDGER BENNETT | WEDNESDAY, JANUARY 2, 2013
[Interactive] 10 Reasons why B2B cannot ignore mobile
'Mobile is rapidly changing the way all audiences interact with brands and communications, across social networks and throughout the buying cycle. B2C environments have experienced rapid change in online mobile use fuelled by social uptake over recent years. The Tipping Point. These boundaries are not traditional marketing channels.
HUBSPOT | WEDNESDAY, MARCH 16, 2011
[Interactive] 10 Rules for Succeeding in a Web 3.0 World
LinkedIn Founder Reid Hoffman took the stage at South By South West Interactive to discuss the future of the Internet and how data is the next major evolution of the social Web. Today, the future is being invented faster than most could have imagined only a few decades ago. Previous Internet Eras. Web 1.0 - Web 1.0 Web 2.0 - In Web 2.0,
BIZNOLOGY | WEDNESDAY, DECEMBER 18, 2013
[Interactive] Hindsight 20/20 Series: 2, Beware of the social digital divide(s)
On the other side, in our personal lives we interact with hundreds of people who never mastered any of those, and who live happily without them. 'Digital Divide (Photo credit: Free Press Pics). This is part 2 of the Hindsight 20/20 series. Part 1, “Your choice of social platform does matter” , is here. But make no mistake.
BIZNOLOGY | THURSDAY, SEPTEMBER 5, 2013
[Interactive] My Beef with LinkedIn or Social Media Limits Personal Brands
In each circle, we interacted with different people, so each group was privy to that aspect of ourselves that we chose to share. 'Image via CrunchBase. As someone who has spent most of her career in Marketing, I often give presentations on branding and reputation management. But human beings are very complex and adaptive. The answer is yes.
MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 19, 2014
[Interactive] The 5 Pillars of a Successful Sales Pitch
This is Sales 101: secure a next step every time you interact with a prospect. 'Author: Ray Carroll Once you’ve built a repeatable customer acquisition process, most sales leaders will take a “10,000-foot view” of their teams – in other words, they’ll analyze what their best reps do and don’t best. On the flip side, listen to your prospects.
HUBSPOT | MONDAY, JANUARY 13, 2014
[Interactive] The ABCs of Content Marketing: A Glossary of Terms
Hashtags are a way for you and your readers to interact with each other on social media and have conversations about a particular piece of content. Don''t simply use it to push out your content, but when you do share your content, make sure you create a hashtag that enables you and your readers to interact with each other. Agile.
FEARLESS COMPETITOR | TUESDAY, MARCH 18, 2014
[Interactive] When it comes to marketing, sometimes less is more
Use interactive videos and customer stories to explain your story. 'I’m a big fan of Copyblogger.com. What Brian Clark and his team does is pure art. They use an economy of words and engage the reader with very simple messages. We as marketers can learn from this. Here are four key marketing lessons we all can embrace.
INBLURBS | MONDAY, NOVEMBER 8, 2010
[Interactive] 5x Small Business advice in Finding New Customers
Here are some aspirations that will help you to find new customer interactions. Thus, direct customer interaction through mails and emails should be promoted and this will give you a response much better than what you expect from a public advertisement. 5x Small Business advice in Finding New Customers. Direct encounter with clients.
ENGAGE | THURSDAY, JANUARY 9, 2014
[Interactive] You Can’t Survive on Facebook Alone
Younger users dislike the public nature of interactions and want privacy from the scrutiny of adults — especially family members. 'As Facebook stumbles on its way to more monetization, speculation has started to build about the leading social network''s inevitable demise. Facebook is still by far the most frequently used social platform.
BLUE FOCUS MARKETING | TUESDAY, MARCH 18, 2014
[Interactive] Book Review: The Social Employee (@SocialEmployee) by @TomPick #socbiz #IBM #Cisco #Dell
Companies that have these three elements in place can create critical new brand assets (such as content from customers or insights from their feedback), open up new channels for interactions (Twitter-based customer service, Facebook news feeds), and completely reposition a brand through the way its employees interact with customers or other parties.”
HUBSPOT | TUESDAY, NOVEMBER 8, 2011
[Interactive] 5 Hidden Tricks for Better B2B Lead Generation
If you have other interactive tweets, Facebook posts, LinkedIn updates, and Google+ messages happening, that means you are engaging your followers in a way that you need to be successful with automation. Many marketers who have discovered tips or tricks about succeeding in their industry keep those secrets close to their chest. The result?
B2B MARKETING INSIDER | THURSDAY, JANUARY 6, 2011
[Interactive] Social Media Marketing: 2011 Trends Report
Blogs and dynamic content will become absolutely necessary for any company website and for brands to interact with customers in a personable and authentic way. You may have seen my recent posts on how I think “ The Future of B2B Marketing: It’s Social “ and also what I believe “ Is The Future Of The Social Media Role?
SOCIAL MEDIA B2B | SATURDAY, APRIL 16, 2011
[Interactive] B2B Social Media Planning Needs Focus
And in the last few years, we’ve seen that the ways customers interact with and think of companies – and the experiences they expect in return – is changing. Every Thursday night or Friday morning I begin looking for several posts from the week that I want to share in a Friday post. You should be seeing any relevant content from them already.
HUBSPOT | FRIDAY, FEBRUARY 18, 2011
[Interactive] 6 Reasons Why We Embraced Inbound Marketing
As we see it, there are 6 benefits of inbound marketing: C onsumer engagement - fosters the customer relationship by enabling them to interact with one another, a company or a brand. This is a guest post by Ron Fink, partner at Strategic Marketing Solutions. You can follow Ron on Twitter or via the Strategic Marketing blog.
HUBSPOT | WEDNESDAY, JANUARY 29, 2014
[Interactive] How to Convince Your Boss to Invest in Social Media Marketing
Many, if not all, of them will have a presence on one or the other and interact with their customers, leads, and partners through the platforms. 'This post originally appeared on Inbound Insiders , a new section of Inbound Hub. To read more content like this, subscribe to the Inbound Insiders section. Don’t let this happen to you!
VERTICAL RESPONSE | WEDNESDAY, OCTOBER 23, 2013
[Interactive] The Psychology of Color & Marketing – What Actually Works?
However, “In regards to the role that color plays in branding,” Ciotti says, “results from studies such as The Interactive Effects of Colors show that the relationship between brands and color hinges on the perceived appropriateness of the color being used for the particular brand (in other words, does the color “fit” what is being sold.)”
VERTICAL RESPONSE | TUESDAY, OCTOBER 8, 2013
[Interactive] Keys to Creating Memorable Social Media Promotions
Ask a question on Facebook, sit back and let the interaction begin,” he says. Or you can run an interactive contest, like Maybelline Switzerland recently did. 'What do you get when you combine a credit union with a zombie apocalypse? Give up? How about a crazy successful social media promotion. Ok, let’s back up a bit.
CONNECT THE DOCS | THURSDAY, JULY 15, 2010
[Interactive] The Biggest Challenge in Creating and Marketing White Papers
If this is the first interaction a potential buyer has with your company, he or she will probably resist registration (rightly expecting that sharing contact info will lead to being bombarded with emails or phone calls). How should marketers solve this informational need? What do you recommend to your clients to overcome this challenge?
MARKETING ACTION | MONDAY, FEBRUARY 17, 2014
[Interactive] Digital Marketing Glossary, Part 1
sales and marketing) interact. Buyer’s journey : Vendor-customer interactions used to be framed from the sales perspective, often termed the “sales funnel.” The phrase is also used to refer to all aspects of interaction that a company has with its customers, whether sales or service-related. 'Guilty as charged. that have value.
HUBSPOT | MONDAY, AUGUST 8, 2011
[Interactive] 4 Steps to Increase Shopping Cart Conversions
Among all the interactions an ecommerce customer has with your site, the checkout process is arguably the one over which you have the most control. Use analytics and customer interviews to identify the pages and interactions that most often lead to conversion. Step 1: Identify Key Shopping Milestones. Step 4: Reward Repeat Customers.
HUBSPOT | MONDAY, SEPTEMBER 30, 2013
[Interactive] 5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]
We may not always be sure what we’re posting will incite the interaction we desire, but one thing can be sure of is we’re better off posting a photo as opposed to a link, video, or plain ol’ status update. 'I once went to a marketing conference. don''t remember the name of it. It''s so simple. It shouldn''t. You Need a Content Strategy.
NUSPARK | SATURDAY, MARCH 9, 2013
[Interactive] Custom Reports: Measuring Lead Generation Conversions with Google Analytics
goal is simply a defined metric you’d like to track, whether it be a view of a page, content that is downloaded, or a multi-page interaction such as average time on site or pages per visit. Google Analytics, Conversions, and Marketing Measurement. Visits. This is a pure visit to your site, triggered by the Google Analytics tracking code.
WEBBIQUITY | TUESDAY, MARCH 8, 2011
[Interactive] Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
Details on five associations that can help online marketers keep current as well as possibly connect with future clients, including the Interactive Advertising Bureau (IAB), Business Marketing Association (BMA), and local interactive marketing association chapters. Enjoy! B2B Marketing Tips, Insights and Resources. Uncategorizable.
HUBSPOT | TUESDAY, JANUARY 1, 2013
[Interactive] How Local Search Will Evolve in 2013 [6 Predictions]
don’t think we’ll see social factors on Google+ (things like number of Circles that include a business, number of interactions on a business page, number of shares of a business page, etc.) It’ll be tough for 2013 to top a year that saw: The acceleration of local search volumes due to unprecedented smartphone adoption. So here goes nothing.
KOMARKETING ASSOCIATES | THURSDAY, JANUARY 16, 2014
[Interactive] 14 B2B Blogging Best Practices from Creation to Promotion
Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . 'Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Where will they see this post? Final Thoughts.
FATHOM | THURSDAY, NOVEMBER 21, 2013
[Interactive] How to Use Marketing Automation for Your Student Recruitment Plan
Lead-scoring attributes a calculated numeric value to each user, and points can be given based on behavior, such as interacting with certain emails and Web pages. 'Prospective students are no longer impressed by a one-size-fits-all newsletter e-blast. For Prospective Students. For Parents. Using Dynamic Content.
WWW.BRAINSHARK.COM | THURSDAY, FEBRUARY 28, 2013
[Interactive] Content Tips: Repurposing Blog Posts into Video Presentations
• Trainers and HR professionals use Brainshark to share knowledge, deliver interactive eLearning content and measure student retention and participation. Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Tweet. Disqus.
HUBSPOT | TUESDAY, MARCH 11, 2014
[Interactive] What Sales Wants From Marketing (Besides More Leads)
Marketers, how do you interact with your sales team? 'I’m a sales guy. started at HubSpot in 2011 as a sales rep and am currently a sales manager in charge of a team that sells HubSpot’s marketing software to marketers. The sales rep is on the front line and you are their weapon. Your Expertise. And sales reps value this help.
FEARLESS COMPETITOR | WEDNESDAY, OCTOBER 19, 2011
[Interactive] Enterprise Selling is Live!
In the program, you’ll gain access to: 27 interactive online sales training lessons released over a 4-month period. by John Doerr. Are you an entrepreneur looking to get your business off the ground? Do you work for a growing company that has great ideas, but just can’t seem to generate the sales it needs? John Doerr. But we’re not alone.
MI6 MARKETING AGENCY | MONDAY, JULY 19, 2010
[Interactive] Groundswell Blook Report, Chapter Five: Listening to the Groundswell
Feature Presentation: The Conversation-An Introduction to Social Media , Tactica Interactive Communications. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scientists. Groundswell is broken down into three parts. Part two (chapters 4-9) focus on tapping the groundswell. tags: relations public ).
FEARLESS COMPETITOR | FRIDAY, MAY 28, 2010
[Interactive] New white paper class for both experienced and new writers
look forward to interacting with you, Jonathan Kantor. White paper class with the Appum Group. White Paper Class Information: LEARN HOW TO CREATE HIGHLY ENGAGING WHITE PAPERS THAT GENERATE LEADS AND DRIVE NEW BUSINESS OPPORTUNITIES. Now a step-by-step approach to creating great white papers! In these classes, you’ll.
PAUL GILLIN | MONDAY, FEBRUARY 7, 2011
[Interactive] CareOne Cashes In On Community
CareOne has invested time and money to encourage the minority who interact. The company clearly cares about bottom-line return, and by being able to track individual visitors through their various interactions with the company, it has shown some impressive results. busy online community has been a remarkably effective engine of growth.
B2B VOICES | WEDNESDAY, APRIL 28, 2010
[Interactive] Why Digital Media Outreach Shouldn’t Be Ignored
You want people to interact with your site, use your forms, get there from your Facebook page. I recently found myself in a conversation with a woman who was in charge of redoing the website for her company, an electrical distributor. The company’s decision was based on their desire to suggest (force?) Right? Wrong. Here’s why.
B2B MEMES | WEDNESDAY, MAY 11, 2011
[Interactive] Bloggers: Feel Free to Repeat Yourself
The blog format is ideal not only for documenting this growth process, but also for enhancing it through interactions with and feedback from others. Big ideas justify repetition. Imagine: After days of writer’s block, you’re suddenly inspired to write a long and insightful blog post. You’re crushing it. So what do you do now? So say it again.
CONNECT THE DOCS | THURSDAY, DECEMBER 31, 2009
[Interactive] Best of ClickDocuments "Connect the Docs" Blog in 2009
B2B marketing has gone through dramatic change in the last few years due to the changing landscape of interaction between how consumers and businesses engage with content. 2009 was the first year of Connect the Docs. big thank you to all our readers, guest bloggers and interviewees for helping us build Connect the Docs. Top 5 Blog Posts.
VIEWPOINT | TUESDAY, JUNE 26, 2012
[Interactive] Are We Playing Hunger Games? Key Questions Confronting Inside Sales
But it gets worse: Volume-driven sales behavior may actually prove deeply detrimental in terms of brand image and perception—leading to irritating interruptions at a time when the tools and resources available to us can support increasingly intelligent interactions. Britton Manasco is a principal with Manasco Marketing Partners.
BUZZ MARKETING FOR TECHNOLOGY | MONDAY, JULY 21, 2008
[Interactive] Confessions of a CKO: What I Should Have Done
fun stuff: quizzes, self-evaluations, other interactive content. Dave Pollards papers on business innovation & knowledge management. May 2004. Apr Jun. MADE IN CANADA. trust your instincts. < £ Salon Bloggers & > May 31, 2004. -->. CONFESSIONS OF A CKO: WHAT I SHOULD HAVE DONE. level. to a couple of words? skills. comment .
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, OCTOBER 24, 2012
[Interactive] Greetings from CEB Summit 2012!
It’s like buying a car: no one shows up at the dealership anymore and asks to be shown some cars; rather, buyers go into dealer interactions knowing almost exactly what they want. Hello from Las Vegas! Let’s break this down a bit. Your competition is your competition, right? How are they able to do this? The internet.
B2B LEAD BLOG | FRIDAY, JULY 6, 2012
[Interactive] Friday Wrap-up: This Week in B2B Marketing Tips
It wasn’t that long ago that QR codes seemed to be everywhere you looked; marketers were intrigued, excited, and eager to test this new method of engaging and interacting with their audience. Enjoy! B Testing Email Marketing Strategies – A Quick Guide. B Testing Email Marketing Strategies – A Quick Guide. Reasons Why QR Codes Won’t Work.
HUBSPOT | FRIDAY, MAY 4, 2012
[Interactive] 25 Little Details That Will Make a BIG Difference at Your Next Event
Then reference those conversations during the event so more can join in on the fun -- you can even hold contests based on social media interaction. But you're a pro -- wouldn't forget big components like that when planning your event. The smaller details, however, are likely to escape. And you do want attendees saying that, right?
BIZNOLOGY | WEDNESDAY, OCTOBER 27, 2010
[Interactive] Can the Yellow Pages Beat Google?
Gord's part of a new brand called Meditative that sounds like it is trying to be the Interactive agency for small businesses that formerly had no marketing outlet besides that venerable yellow book. Image via Wikipedia. The nerve of them!) So, what advantages could the Yellow Pages possibly have over Google? And this isn't a new trend.
THE ROI GUY | WEDNESDAY, AUGUST 17, 2011
[Interactive] So You Think Your Sales Team Can Dance? Buyers Say “Think Again.”
This evolution has driven increased investments in value-focused content marketing, interactive diagnostic assessment and economic justification tools, consultative sales engagement methodologies and value selling training. Frugalnomics is in full effect, with buyers more empowered, skeptical and frugal than ever before. Not so fast.
HUBSPOT | WEDNESDAY, DECEMBER 21, 2011
[Interactive] 18 Insightful 2012 Marketing Predictions From the Experts
Building collaboration and interactivity into your web presence will convert lurkers into friends and friends into customers." A lot of wonderful things happened in the world of marketing in 2011 , but in the fast-paced world of inbound marketing, it doesn't behoove us to dwell on the past. did I get everyone?) The tail becomes the dog."
WEBBIQUITY | TUESDAY, FEBRUARY 11, 2014
[Interactive] 27 More Remarkable SEO Guides, Tips and Tactics
” The general consensus is that the practice of SEO is becoming more strategic, less tactical; more content-driven, less technical. What techniques still work in the new world of SEO? Which need to be discarded? What new tactics and ranking factors are most vital to understand? Expert SEO Guides and Tips. page-relevant unique meta description?
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, DECEMBER 16, 2013
[Interactive] Case study: ROI of social influence
Business success comes from many complex interactions. 'What is the ROI of me? We’re about to find out. Last week I participated in an “influencer outreach program” sponsored by Dell. have dabbled in stuff like this before but have never been immersed in a two-day event. Was there a payoff for Dell? ” The courtship.
B2B MARKETING INSIDER | TUESDAY, JULY 13, 2010
[Interactive] Top 5 Social Media Trends For The B2B Marketer
As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities. You are most certainly not the only one. and “ what can we achieve ?”
FEARLESS COMPETITOR | THURSDAY, OCTOBER 20, 2011
[Interactive] Last Chance: Entrepreneurial Selling Enrollment Closing Tomorrow
Here’s to your selling and business success, P.S. When you enroll today, you’ll immediately have access to the first 2 lessons and the Community Forums where you can interact with other members and ask questions to the program leaders. Entrepreneurial Selling enrollment closes tomorrow. Given all the buzz, I didn’t want you to get left out.
FEARLESS COMPETITOR | WEDNESDAY, OCTOBER 12, 2011
[Interactive] Get & Keep Customers with iPhone Apps
There are 900 million pages to interact with and the average user is connected to 80 of them, meaning one of those pages could easily be yours. We’re pleased to submit this guest post by Henry Fitzgerald. Thanks, Henry. We’re big believers in mobile. Henry Fitzgerald is a technology consultant based in Seattle. Henry Fitzgerald.
MARKETING ACTION | TUESDAY, DECEMBER 31, 2013
[Interactive] 2013 Roundup of Marketing Miscellany
The Webby Awards presents two honors in every category — The Webby Award and The Webby People’s Voice Award — in each of its five entry-types: Websites, Interactive Advertising & Media, Online Film & Video, Mobile & Apps and Social. 'Every day the inbox brings a flood of predictions for 2014 and best-of-2013 collections.
B2BMARKETINGSMARTS | WEDNESDAY, NOVEMBER 4, 2009
[Interactive] B2B Marketing Smarts now part of B2B Marketing Zone
Last July Tony Karrer at Browse My Stuff and Tom Pick at WebMarketCentral created and launched the B2B Marketing Zone , a community collecting and organizing the best information on the web about B2B marketing. Visitors can access specific info by keyword or by topic, so finding guidance on a specific B2B marketing subject is fast and easy.
MANHATTAN MARKETING MAVEN | SUNDAY, MARCH 10, 2013
[Interactive] Dissecting Facebook's Newsfeed Re-Design
As usual Zuckerberg & Company will benignly dictate how a billion people see, interact and use the platform now described as “a personalized newspaper.” It will also create opportunities to create inventory for heavily advertised categories where consumers frequently interact with each other. Bigger Pictures.
MANHATTAN MARKETING MAVEN | FRIDAY, NOVEMBER 30, 2012
[Interactive] Zig Ziglar's Enduring Lessons
It’s two-way and interactive. You are creating a dialog where each subsequent interaction reveals new information and fleshes out a picture of what a prospect thinks and needs. I love working with sales guys. But I’ve always been extremely skeptical of sales trainers and motivational speakers; most of whom are full of it. ll miss him.
THE NEW STRATEGIST | WEDNESDAY, MAY 25, 2011
[Interactive] A Different Kind of Influencer - Find Your Enthusiasts
There’s something to be said for having super-passionate enthusiasts interacting with you, sharing their opinions and reviews, and becoming your best friends. I have a really hard time putting any kind of stock in to a Klout score. It just seems extremely artificial to me. Retweet their stuff? Buy their song on iTunes? Big deal.
MANHATTAN MARKETING MAVEN | THURSDAY, SEPTEMBER 15, 2011
[Interactive] Stop the Fan Frenzy!
Most fans don ’t interact with the page or the brand. Focus on crafting and benchmarking messages that provoke interaction. Many clients are obsessed with attracting more and more Facebook fans. And even clients with modest goals still want to clobber their competitors by amassing more fans. Facebook itself has 52 million.
BLUE FOCUS MARKETING | SUNDAY, JANUARY 9, 2011
[Interactive] Marketing Trends for 2011
Engagement, interactions, Tweets, Likes, and earned media all count. Interactive print ads. “It’s all about protecting and nurturing the brand. Writing this post made me think of R.E.M.’s hit song. Yes, things are a bit crazy but this is also an exciting time for marketing professionals. So, here’s my list. Advice: ROI?
EARNEST ABOUT B2B | TUESDAY, JUNE 28, 2011
[Interactive] This time it’s personal
One-to-One personalisation – where content is specific and relevant to each individual recipient, based on past purchase, preferences and interaction history. It was way, way back in 1993 that Don Peppers and Martha Rogers published ‘ The One-to-One Future ’. So why does the One-to-One Future still seem like wishful thinking? Privacy matters.
HUBSPOT | WEDNESDAY, FEBRUARY 15, 2012
[Interactive] How Social Media Capitalism Will Affect Your Future Marketing Strategy
Instead, Pinterest is making money off organic interactions on its site, and some marketers can only opt out of paying for it if they cancel their entire affiliate marketing program. We are all living the marketing high life. But inbound leads are still 61 percent less expensive than outbound leads. Can This Last Forever? Take control.
MARKETRI | TUESDAY, APRIL 23, 2013
[Interactive] How Can Marketing and Business Development Work Together to Maximize Results?
firm that understands the role of each function and how they interact and support one another will be able to leverage both functions to realize more streamlined business growth and a higher return on investment. But, how do these departments and key attributes effectively work together to increase a firm’s ROI? Firm Messaging.
HUBSPOT | THURSDAY, JANUARY 10, 2013
[Interactive] The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]
Let people star in their own interactive ecard? re·mark·able. worthy of being or likely to be noticed, especially as being uncommon or extraordinary. There are a lot of advantages to being remarkable. Decreased sales and marketing spend, for one. Unfair competitive advantage, for another. But getting there isn't easy. Enjoy! The OMFG! BOO-YA!
SALES INTELLIGENCE VIEW | MONDAY, MARCH 19, 2012
[Interactive] InsideView Announces Social Intelligence Alliance with Microsoft
InsideView has a unique and powerful solution that reveals important insights that help our users have more powerful interactions with their customers and prospects.” InsideView Announces Social Intelligence Alliance with Microsoft and Native Integration with Microsoft Dynamics CRM. .
B2B MARKETING INSIDER | WEDNESDAY, DECEMBER 1, 2010
[Interactive] Confessions Of A B2B Marketer
In this post, I will offer a preview of the thoughts I will deliver during the Focus Interactive Summit on Progressive B2B Marketing. Here like to put it this way: the only reason ANYONE will interact with your brand before they buy is content. What I do know is that B2B Marketers have a ton of options today. It used to be so easy.
VOLACCI | THURSDAY, JANUARY 9, 2014
[Interactive] Drupal and the Rise of Open Source
The evolution of Drupal since its introduction to the open source community in 2001 is a significant touchstone for the development of how the open source community and commercial private enterprises interact in the digital arena.". On a larger scale, they’re representative of the ideology of communal work and collaboration.
MI6 MARKETING AGENCY | WEDNESDAY, JUNE 8, 2011
[Interactive] Mi6 Quick Tip #7
It’s about engaging, sharing and interacting. How to use Social Media to Listen to Your Customers and Competitors. The key to success in any marketing and business development activity is the value it provides to you as a B2B professional. Let’s take social media for example. One good place to start is to listen to your market. Selection.
MI6 MARKETING AGENCY | WEDNESDAY, DECEMBER 15, 2010
[Interactive] The Mi6 Chart Toppers, November 2010
From there key performance indicators such as awareness, brand interaction (what does that mean?), Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Each month I share charts from various sources with my network. In November 2010, 32 charts were shared which were viewed 9,840 times. Rank: #1, 436 views.
BIZNOLOGY | SUNDAY, JUNE 6, 2010
[Interactive] Will the World Cup be the next social media frenzy?
My favorites--but perhaps NSFW --are the Coup de Boule song and this compilation of 114 parodies of the unusual, err, interaction. Image via Wikipedia. by Aaron Kim. The upcoming 2010 World Cup in South Africa is being touted by FIFA and Twitter representatives as the event to slash all previous records in social media traffic.
WINDMILL NETWORKING | THURSDAY, MARCH 17, 2011
[Interactive] 10 Top LinkedIn Open Networkers and Connectors to Follow in 2011
That is the objective of this post, and because I have had the chance to personally meet or directly or indirectly interact with so many of these connectors, I can weave my own personal experiences to better illustrate who they are. This is because LinkedIn was created to be a trusted network of professionals. We both presented at the Gov 2.5
WINDMILL NETWORKING | TUESDAY, SEPTEMBER 21, 2010
[Interactive] StumbleUpon Marketing: 5 Ways to Get More StumbleUpon Traffic to Your Website
Whereas a ReTweet or Facebook Share/Like are created by active human interaction, the number of stumbler views that appear on an SU badge count the number of times that the content has been passively introduced to other stumblers through the recommendations engine. Social bookmarking websites always confuse my social media strategy customers.
SOCIAL MEDIA B2B | WEDNESDAY, MARCH 19, 2014
[Interactive] 3 Actionable Items B2B Marketers Can Take to the Bank
Whether it is blog content, social media interaction, webinars or events, you need to double down on those marketing activities that are working well for you. 'B2B marketers need tactics that can move the needle on business growth. Below are three very actionable marketing tactics that can drive that growth. Then double down on it.
TOM PISELLO | SATURDAY, AUGUST 7, 2010
[Interactive] Tom Pisello: The ROI Guy: Comparing and Selecting Solutions Using.
Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Alinean Powers ROI Calculator for Interactive Inte. The accounting system is called the “Chart of Accounts. They do if they are.
TOM PISELLO | THURSDAY, SEPTEMBER 16, 2010
[Interactive] Tom Pisello: The ROI Guy: Measure to Manage - Driving Sales.
Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Alinean Powers ROI Calculator for Interactive Inte. So how much is spent on sales enablement? SiriusDecisions Perspectives.
TOM PISELLO | WEDNESDAY, OCTOBER 20, 2010
[Interactive] Tom Pisello: The ROI Guy: Frugalnomics in Full Effect: Forrester.
Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Alinean Powers ROI Calculator for Interactive Inte. What do these revised projections mean for IT solution providers? uptick.
B2BBLOGGERS | WEDNESDAY, SEPTEMBER 22, 2010
[Interactive] Content Strategy for Lead Nurturing [#B2Bchat]
Content plays a big role in lead nurturing, much like sunshine and water. Having a good content nourishment strategy can spell the difference between a lead becoming a deal, and one that ends up in a blackhole, never to be tended again. In this week’s #B2BChat , we look at formulating content strategy for lead nurturing. 50 Ways To Make 2011 Rock 2.
WEBBIQUITY | MONDAY, NOVEMBER 28, 2011
[Interactive] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
What’s most interesting here though are the statistics showing the disconnect between why companies think consumers follow them in social media and why consumers actually interact with brands through social networks. Or that 73% of U.S. Or which four cities rank ahead of Seattle and San Francisco as the “most networked?”
TOMORROW PEOPLE | FRIDAY, NOVEMBER 23, 2012
[Interactive] Don’t Be a Social Media Harlot!
Don’t get me wrong; social media is all about interaction, and yes, you can and should talk to strangers. 'Why one quality online relationship is worth a whole bunch of ''flings''? Tomorrow People’s Online PR Manager, Ahmed Ahmed , thinks that when it comes to social media, a proper relationship beats a fling any day. Do you get around?
HUBSPOT | FRIDAY, DECEMBER 16, 2011
[Interactive] 10 Data Points You Need to Convert More Customers
What kind of information can you gather from their interactions on these sites? Conversion Forms Completed, and When: How much has the lead already interacted with your business' lead gen content? There's a dangerous misconception flying around that inbound marketing stops once you generate leads. It's all about the intelligence.
THE EFFECTIVE MARKETER | MONDAY, SEPTEMBER 27, 2010
[Interactive] Web Prototyping With PowerPoint « The Effective Marketer
Although you can make interactive prototypes using PowerPoint , my suggestion is to keep it simple and focus on key elements you’d like to communicate to the designers such as overall layout, placement of objects, and so on. How can we improve this process? The answer may lie in a tool most people already have… MS PowerPoint!
HUBSPOT | MONDAY, JULY 18, 2011
[Interactive] How to Spend Time on Inbound Marketing [Marketing Cast]
It takes time to write a blog post, to interact on Twitter or produce a YouTube video. There is no doubt that inbound marketing takes time. But it’s time worth spending. The idea of spending time to create content in order to generate interest in your business is absolutely essential. Think About It As An Exercise. Connect with HubSpot
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, DECEMBER 20, 2010
[Interactive] The Majestic Hope of Social Media
Movies, television and online publishing are going to be more interactive, more personal and more exciting than ever. This has been a strange year of growing pains for the social web — privacy issues, cyber-bullying, gurus galore, and technical failures seemed to dominate the headlines. Something incredible is about to happen.
KOMARKETING ASSOCIATES | TUESDAY, APRIL 2, 2013
[Interactive] Overcoming Writer’s Block: 3 Ways to Sidestep the Actual Writing Involved in Content Marketing
Fortunately, in the world of content marketing, alive with visual storytelling and social sharing and interactive media, writer’s block increasingly has less of a chance of rearing its ugly head. We’ve all been there: a blank page, a blinking cursor, a looming deadline. Writer’s block. It does. Probe. Ask for examples of how ‘it’ works.
INBLURBS | WEDNESDAY, JANUARY 19, 2011
[Interactive] 4 Easy ways to make your brand more social
1 Consistency matters for social media updates: Everybody in these days is tech savvy, spends a lot of time on internet and gets interacted with tones of information. If you want to make your brand more social, you can look at marketing consulting or business consulting sites and take advice from the marketing consultants.
HUBSPOT | THURSDAY, MAY 26, 2011
[Interactive] Neil Strauss Talks About Mastering the Game of Storytelling
Video, audio, interactive presentations and many other types of multimedia are giving content creators an entirely new arsenal of tools to use at their disposal. As far as content creators come, Neil Strauss is one of the best there is. Be patient. Don't sacrifice quality for speed in order to get something out the door. Listen.
HUBSPOT | FRIDAY, FEBRUARY 25, 2011
[Interactive] 8 Ways to Optimize Your Site for Lead Growth
In a B2C environment, on the other hand, an individual sale is not that big and shouldn't require you to take your interaction with leads offline. As maximizing lead flow is on every inbound marketer’s mind, yesterday we hosted a webinar that directly tackled this popular topic. Why does HubSpot have long forms? Like the tips above?
CONNECT THE DOCS | THURSDAY, MAY 6, 2010
[Interactive] The White Paper Question: To Gate or Not To Gate?
Marketing Interactions Blog (Ardath Albee). How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? " Jonathan Kantor. Blog WhitePaperPundit Twitter Jonathan_Kantor. "B2B marketers must leverage their content via social media sites.” ” Jonathan Kantor's Bio.
BUSINESS GROWTH DEVELOPMENT | WEDNESDAY, OCTOBER 3, 2012
[Interactive] Sales Trends Of 2012 And Beyond
However there still is a case for local presence where a degree of “onsite” interaction is required with clients, which may be more technical. 'Agile Adaptation - Sales have been a moving target in the present climate for a lot of companies and there are many contributing factors at play. in the EU5 (FR, DE, IT, ES, UK) and 11.6% in the US.
BUSINESS GROWTH DEVELOPMENT | WEDNESDAY, OCTOBER 3, 2012
[Interactive] Sales Trends Of 2012 And Beyond
However there still is a case for local presence where a degree of “onsite” interaction is required with clients, which may be more technical. Agile Adaptation - Sales has been a moving target in the present climate for a lot of companies as their are many contributing factors at play. This has led to an increase in mobile media usage of 9.2%
WEBMARKETCENTRAL | MONDAY, AUGUST 17, 2009
[Interactive] Best of 2008: SEO Guidance, Part 5
Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search? Which factors do search engine algorithms weight most heavily in determining search position? How can you generate more clicks even when your site isn't in one of the top three spots in search results? Social traffic (e.g.
CK'S B2B BLOG | TUESDAY, JUNE 8, 2010
[Interactive] B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Customers.
Thus, each time that a product recommendation is made to a pre-buyer and every time a post-buyer expresses their product experience to potential buyers, those interactions (buzz) are forever cataloged on the World Wide Web for the next wave of buyers seeking information. I, too, am a BIG advocate of impact/quality over volume/quantity.)
HUBSPOT | FRIDAY, JANUARY 18, 2013
[Interactive] How to Make Sure Your Website Passes the Dreaded Blink Test
study conducted by Harris Interactive and sponsored by Mancx found that whether it’s the fear of getting a computer virus, losing money, or risking fraud, people are very concerned about the safety features of websites they visit. Visitors judge the value of your website in a matter of seconds. all within just a few seconds. Yikes.
HUBSPOT | MONDAY, DECEMBER 17, 2012
[Interactive] 10 of the Most Memorable Marketing Campaigns of 2012
Influenced by this data, they decided to create missions for people to interact with the software more during the trial. As the year comes to a close, it's the perfect time for reflection. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Proctor & Gamble: Thank You, Mom.