HUBSPOT | THURSDAY, APRIL 28, 2011
[Interactive] Facebook Fan Page Best Practices with Mari Smith [@InboundNow #18]
If you and I are interacting a lot, if I interact with your fan page a lot, I’m going to see your posts more. If we’re friends and we I interact a lot, I’m going to see your content from your profile more. In this episode we chat about: What types of content work best within Facebook to boost engagement.
HUBSPOT | MONDAY, OCTOBER 17, 2011
[Interactive] Japan Goes Inbound and Walmart Gets Local [Marketing Update]
Mike Volpe and special guest Peter Stringer, director of interactive media of the Boston Celtics, hosted last week’s episode of Marketing Update. Walmart created a Facebook page for each of its 3,500+ locations to enable customers to interact with their local Walmart and obtain information about new products and deals.
ENGAGE | FRIDAY, JULY 18, 2014
[Interactive] Lessons from the Latest Customer Service Epic Fail
In his piece , Herrman points out that the representative is put in a bad position in this conversation, which can be read as “a desperate interaction between two people, rather than a business transaction between a customer and a company.” This week, Comcast’s customer service has gotten a lot of attention—and not the good kind.
SAZBEAN | MONDAY, OCTOBER 4, 2010
[Interactive] What If Online “Klout” Affected Offline Influence?
What if how you’re treated in real life depending on how influential you are online? You walk into your neighborhood coffee shop and because you’re a bigwig on Twitter, you get a special discount. Or maybe you’re not really into spending time online and you have to pay full price. – Need a Reservation? What do you think?
WEBBIQUITY | MONDAY, AUGUST 9, 2010
[Interactive] Four Ways to Measure Social Media Marketing Results
Anything that measures social interaction. While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Influence: a.k.a. Answers, comments posted on your blog, etc. Sentiment: Are the comments, posts etc.
B2BBLOGGERS | WEDNESDAY, NOVEMBER 17, 2010
[Interactive] Three Views On The Future Of The CMO
Changes to the way marketing messages are perceived and consumed have forced the need for a deeper understanding of consumption habits and an open approach to interacting and communicating with your customers. Technology Transcendence For kids today, technology is omnipresent. It’s just there, in everything they do. Sign up.
ENGAGE | THURSDAY, SEPTEMBER 29, 2011
[Interactive] 7 Ways for Your Company to Break the Ice with the Blogosphere
Get a guest blogger If you’ve enjoyed reading certain bloggers in your industry or interact with unique, interesting, and intelligent people in any capacity, consider asking them to write a post for your blog. D oes your organization have a blog? According to a recent survey by Junta42 and MarketingProfs , producing content (i.e.
SOCIAL MEDIA B2B | WEDNESDAY, AUGUST 4, 2010
[Interactive] 28 Awesome B2B Social Media Statistics
Forrester predicts B2B interactive marketing spending to reach $4.8 Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. We We hope you enjoy digging into the numbers. If you have any other interesting stats, please add them in the comments and include the source with link.
MODERN B2B MARKETING | FRIDAY, APRIL 3, 2015
[Interactive] Marketing Mathematics: Why You Need to Invest in Website Engagement
Marketers see their website as a main point of interaction between prospects and content, but they are often unsure how to strategically invest their resources. The understanding of the role and importance content has in creating demand and educating buyers has also increased the marketers’ understanding of the web channel. The Problem.
HUBSPOT | FRIDAY, OCTOBER 19, 2012
[Interactive] 20 Common Social Media Marketing Myths BUSTED
You need a variety of people interacting with your content -- both to grow your reach, and to show up in users' news feeds! 8) I have to respond to social activity immediately. As the former dark horse of the marketing world (I think we're past those days though, right?), and drudged up some of the most common social media myths out there.
WINDMILL NETWORKING | THURSDAY, FEBRUARY 9, 2012
[Interactive] How Does Your Brand Experience Translate in Social Media?
In other words, do social media interactions with brands help them create stronger or weaker emotional bonds with consumers? Until then, have you had social media interactions with brands that have affected your loyalty to them, good or bad? Do we change our allegiance? But how do we view AMEX now if we are a heavy Foursquare user?
BLUE FOCUS MARKETING | TUESDAY, FEBRUARY 19, 2013
[Interactive] 18 Experts, an Infographic and a New Book will Convince you that Social Media Networking is Serious Business!
They need to find the network or networks (Facebook, Twitter, Google+, LinkedIn, Pinterest) that best fit them and interact with groups on those platforms daily. Find out where your customers and prospects are, and engage and interact there in a meaningful manner. Investing in relationships and building networks is the new currency.
LEDGER BENNETT | THURSDAY, NOVEMBER 22, 2012
[Interactive] Inbound Content Marketing
With customers being 57% through their buying cycle before interacting with the supplier, marketing is responsible for owning more and driving greater progression to sale than ever before. Naturally, this creates the requirement for an effective inbound strategy. Download A3 Infographic: Inbound Content Marketing. Thought Leadership.
CMO ESSENTIALS | WEDNESDAY, JANUARY 14, 2015
[Interactive] What a Millennial Marketer Wants to See in a CMO
From marketing leaders who appeal to us with an honest disclosure about the challenges ahead in the hiring phase, to those who push us to improve – either directly through interactions or indirectly through clearly evident elements in programs or objectives –as employees, we are always willing to follow those who know how to make us better.
MODERN B2B MARKETING | MONDAY, JANUARY 31, 2011
[Interactive] Frequently Asked Questions about B2B Social Media
In general, the more exclusive the group, the higher the quality of interaction. If the nature of your business does not lend itself much to interaction, then Facebook is probably not a good tool. Facebook’s core strength is the members’ ability to share and interact with each other. have a personal Facebook page.
MARKETRI | THURSDAY, MAY 2, 2013
[Interactive] The Elevator Pitch: How to Craft an Effective "30 Second Commercial"
As marketers for the professional services industry, we’ve found that the best way to avoid such pitfalls is by creating a “30 second commercial” (aka “elevator pitch”) for your firm and training employees to use it in their face-to-face interactions with clients and prospects. Part 1: The Introduction.
INDUSTRIAL MARKETING TODAY | TUESDAY, OCTOBER 26, 2010
[Interactive] Inbound Marketing Tactics to Get Bulk of B2B Marketing Budgets in 2011
They are: Change in buyer behavior – the B2B buyer is now in control and will only interact with your salespeople on their preferred schedule, probably towards the tail end of their buying cycle. As we head into November and the start of the Holiday Season, B2B marketers are getting into their budgeting mode. Social media marketing.
HINGE MARKETING | THURSDAY, DECEMBER 4, 2014
[Interactive] Architecture Marketing: 5 Tools to Measure Success
Website analytics You can learn a lot by understanding how visitors interact with your architecture firm’s website through analytics. Introducing website, social media, or traditional marketing anecdotes into conversations can be an indicator to the unseen interactions that helped move the lead from a prospect to a client. 5.
HUBSPOT | MONDAY, JUNE 23, 2014
[Interactive] How to Optimize Your Emails for Mobile: A Beginner's Guide
Using mobile email design best practices ensure that designs are legible and easy to interact with not only on mobile devices, but also on tablets and desktop environments. Over the past few years, mobile email opens have seen explosive growth. Not only are mobile opens growing, but they''re also cannibalizing desktop and webmail opens.
BLUE FOCUS MARKETING | TUESDAY, MAY 15, 2012
[Interactive] 7 Personalities of a Social Executive
Sure, they could get a basic understanding of the changes in the digital bazaar of social media by asking for a report, but those reports are going to lack the subtle nuances of interacting on social platforms that can only be gained through direct, first-hand experience. As Nigel M. What exactly is a “Social Executive”?
WRITING ON THE WEB | THURSDAY, JANUARY 30, 2014
[Interactive] Blog to Book: The Secret Behind Expert Ebooks
To get your ideal audience to know you, like you and trust you, you offer them information through multiple channels: blog posts, YouTube videos, an e-newsletter, social media interactions, and an expert ebook. Turning a blog into a book is nothing new. There are software programs that will help you do this.
SALES INTELLIGENCE VIEW | MONDAY, MARCH 19, 2012
[Interactive] InsideView Announces Social Intelligence Alliance with Microsoft
InsideView has a unique and powerful solution that reveals important insights that help our users have more powerful interactions with their customers and prospects.” InsideView Announces Social Intelligence Alliance with Microsoft and Native Integration with Microsoft Dynamics CRM. .
INBOUND SALES NETWORK | FRIDAY, DECEMBER 7, 2012
[Interactive] Why B2B Companies Need Marketing Automation
When your customers go through a complex buying process, they will not make a purchase decision immediately after their first interaction with you. If your company is like most Business-to-Business (B2B) companies, you are involved in a complex sale involving many people throughout the various stages of the customer’s buying process.
BLUE FOCUS MARKETING | THURSDAY, OCTOBER 17, 2013
[Interactive] Who Is On Your 2013 B2B Inbound Marketing Fantasy Team? Mine are @billymitchell1@TomPick
Fantasy league enthusiasts swear by the added level of interactivity their participation provides for their enjoyment of the games, adding a much more positive meaning to the old stereotype of the “armchair coach.”. This is social gaming at its finest—a thrilling combination of strategy, luck, and game-day exhilaration.
B2B MEMES | THURSDAY, OCTOBER 6, 2011
[Interactive] Worried That Journalist Robots Will Replace You? Say “I”
Without the I , there’s no conversation, no meaningful interaction. They are not going away. After a flurry of attention last year , we hadn’t heard too much in the interim about the robots that were going to displace humans as content creators. Then last month, Steve Lohr of the New York Times revived the issue. As James W.
E-STORM | MONDAY, APRIL 11, 2011
[Interactive] Is emotion measuring technology getting too personal? New ways.
» About e-storm e-storm International is an interactive marketing and advertising agency that delivers the best possible experience for the consumer. New ways marketers get under your….ummm ummm mind Written by Ivana Petraskova on April 11, 2011 — Leave a Comment Every year when I visit the Web 2.0 530 Bush Street, Suite 600.
PUZZLE MARKETER | MONDAY, MAY 14, 2012
[Interactive] Social Media has a Strong Influence on SEO
Once you do, you can start interacting with other people on the site. In recent years, many people have started to use social media on a daily basis. Some of the more popular social media sites in the world receive millions of hits daily and their users sometimes spend hours every day using them. Search Engine Optimization Social Media
CMO ESSENTIALS | FRIDAY, FEBRUARY 27, 2015
[Interactive] “You” Messaging for Buyer-Centric Marketing and Sales Communications
to fit into true “you” messaging, you can ensure that your marketing or sales interactions are effectively buyer-centric and on point. Imagine if a simple change to the way you write or communicate could cause a dramatic shift in how your marketing or sales efforts perform? Well, it all comes down to you – well, “you” messaging, that is.
LEADERSHIP | FRIDAY, NOVEMBER 14, 2014
[Interactive] Interesting Infographics: What Makes You Leave a Website?
When someone comes to your home page or a landing page on your website, you literally have only seconds to convince that person to stay and interact with your site. Consider ways to enhance the interactivity with your visitors. This week’s infographic from Kissmetrics shows us what makes people leave a website. Bad Navigation.
WEBBIQUITY | TUESDAY, FEBRUARY 11, 2014
[Interactive] 27 More Remarkable SEO Guides, Tips and Tactics
” The general consensus is that the practice of SEO is becoming more strategic, less tactical; more content-driven, less technical. What techniques still work in the new world of SEO? Which need to be discarded? What new tactics and ranking factors are most vital to understand? SEO Strategies for People that Hate SEO by Search Engine Guide.
CLIENT BRIDGE | FRIDAY, MARCH 4, 2011
[Interactive] Blogs - The Centerpiece of Content Marketing
Blogs supply content for social media interactions. Blogs should be the hub of content marketing because they combine the strength of social media with print-publishing functionality. You need to provide content at every step of the purchase process to keep customers engaged. Justifying Blogs: Blogs are easy to use. View Original Article
SOCIAL MEDIA B2B | FRIDAY, JANUARY 13, 2012
[Interactive] Awesome Content is Key to B2B Social Media
from Marketing Interactions. I sat in on the Content Marketing for Real Marketers webinar and there were many great points made, but two of them stood out and prompted this blog post: Content draws 10X more media attention than product launches. No matter if your goals are to drive awareness, traffic or leads, content is a big part of that.
LEADERSHIP | TUESDAY, FEBRUARY 3, 2015
[Interactive] Oh No You Don’t! You Simply Can’t Say—“I Don’t Get Social Media”…
What you need is a growing number of relationships nurtured via social channels and cemented through direct, personal interaction. 10 Things About Social Media Every C-Suite Executive MUST Know . Saying, “I don’t get social” is like saying “I don’t get Super Bowl”! There’s no such thing. You have to be prepared for a marathon. Let’s talk!
E-STORM | MONDAY, MARCH 28, 2011
[Interactive] Mobile's Hot: But Don't Do Mobile for Mobile's Sake | e-storm.
ummm mind » About e-storm e-storm International is an interactive marketing and advertising agency that delivers the best possible experience for the consumer. Many marketers are still getting caught in the hype and everyone wants to be “doing Mobile” just for the sake of it without having a firm Mobile strategy in place.
TOM PISELLO | FRIDAY, SEPTEMBER 3, 2010
[Interactive] Tom Pisello: The ROI Guy: Demand Generation In the Face of.
Studies indicate that 9 out of 10 buyers consumed and relied on content on their way to a purchase decision: especially white papers, eBooks, webinars, interactive analysis tools, podcasts, and video clips. Valuable research and interactive tools are required. Alinean Powers ROI Calculator for Interactive Inte.
CHRIS KOCH | TUESDAY, NOVEMBER 24, 2009
[Interactive] How to create B2B social media policies
Demand respect in all interactions. Emphasize quality rather than quantity in social media interactions. One of the cornerstones of a social media strategy is having a clear set of corporate social media guidelines or policies. But don’t provide them with a blank slate. Reference the employee code of conduct, if you have one. Intel.
SALES PROSPECTING PERSPECTIVES | FRIDAY, DECEMBER 6, 2013
[Interactive] Sales Prospecting Perspectives Weekly Recap - Week of December 6, 2013
From emailing, voicemailing, calling, and even researching on LinkedIn, Craig provides framework for a typical sales interaction. Good morning, Sales Prospecting Perspectives readers, and Happy December! The holidays are upon us, as is the ending of the fourth quarter for sales. We hope they''re helpful in these final weeks.
HUBSPOT | THURSDAY, MARCH 6, 2014
[Interactive] 7 Inspiring TED Talks to Rejuvenate Your Nonprofit's Social Media Strategy
And with their focus on technology and the way we all interact with one another, there are particularly rich lessons for nonprofit marketers focusing more on social media. TED (Technology, Entertainment, Design) is a global set of conferences owned by the private nonprofit Sapling Foundation, sharing "ideas worth spreading.”
EMAGINE B2B BLOG | THURSDAY, APRIL 18, 2013
[Interactive] De-Personalizing Google Search Engine Results Pages
Your job is to focus not on the ranking in the search engines, but to provide relevant and engaging content for prospects and visitors to lean about your brand, interact with your website or blog, and communicate their interest in a clear, simple and concise manner. Public sees. Remember, too, that Google isn’t the only search engine.
MARKETING GENIUS BLOG | MONDAY, AUGUST 22, 2011
[Interactive] Building a Presence at Dreamforce
It’s important to break the mold and create an interactive experience. This year, Dreamforce is going to be a bit different for Genius. After several years of taking part in and sponsoring the event, we’ve come to the realization that a booth presence just doesn’t cut it anymore—regardless of booth level or size.
FATHOM | FRIDAY, NOVEMBER 29, 2013
[Interactive] 5 Marketing Stats for New Business in 2014
Your website represents your brand and is the 24/7 virtual location for customer education, interaction and conversion. OK, so I’m a liar. You will actually find 7 stats below, but 2 of them are closely related to the 5 main ones, and 5 seems like a tidier (if not cooler) number for this list. Fostering customer relationships.
BLUE FOCUS MARKETING | FRIDAY, AUGUST 29, 2014
[Interactive] [VIDEO] How Social Employees Fuels the Social Brand
proposes a new way of looking at relationship-building and social interaction in the digital bazaar, one with infinite possibility and endless points of entry built right into its DNA. The video, titled “What is a Möbius Strip?” As we explain in the video, anyone can make a möbius strip. Watch the video to find out! FOR EWORD by David C.
SOCIAL MEDIA B2B | TUESDAY, JANUARY 22, 2013
[Interactive] 6 Ways B2B Companies Can Replace LinkedIn Answers
There are two ways to interact with Groups. LinkedIn has announced that they will be shutting down LinkedIn Answers on January 31. This under-utilized area lets anyone with a LinkedIn profile ask questions of the entire social network. The section shows questions from your network, top experts and categories to browse. Photo credit: Flickr.
ENGAGE | THURSDAY, JUNE 7, 2012
[Interactive] 5 Things You Probably Didn’t Know About Google Analytics
visit is the distinct number of sessions someone interacts with your site. I’d like to think I’m pretty web savvy. know my fair share of HTML code, and have a lot of experience measuring the performance of websites. To be honest, I am kind of a nerd and really enjoy looking through analytics and putting all the data together to tell a story.
SAVVY B2B MARKETING | WEDNESDAY, NOVEMBER 7, 2012
[Interactive] Top 10 Tips for Exhibition Marketing in the Social Sphere.
The exhibition stand interactivity encourages visitor participation and real-time exposure through social media, and provides a compelling case for the following top tips. 1. Top 10 Tips for Exhibition Marketing in the Social Sphere. Twitter, What to Tweet? Tweets should be focused on encouraging traffic to visit your stand.
HUBSPOT | TUESDAY, FEBRUARY 12, 2013
[Interactive] How to Identify Content Topics That Hit Home With Your Readers
Your customer service and sales staff -- or anyone interacting with leads and customers on a daily basis -- often have the closest view into the challenges your customers face and the questions your prospects have. Create a forum for them to send blogging and content ideas to you based on feedback from their customer interactions.
MARKETING ACTION | MONDAY, MAY 6, 2013
[Interactive] Mission Impossible? Measuring B2B Social Media ROI
Interaction. All marketers want to know where to focus their efforts to get the best return; your time and money are perishable commodities. You want to spend them wisely, and the C-suite wants to see the results. Social media is not easy to measure. At its core, it’s informal dialogue and word-of-mouth, both famously fuzzy to quantify.
HUBSPOT | SUNDAY, JUNE 9, 2013
[Interactive] Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week
You know about the importance of social media, online videos, PPC ads, blogs, and interactive websites -- but the rest of the world is still catching on. Audiences of The Big Stage will be greeted with an interactive website featuring videos, Q&As, and profiles to help the brand engage its community. You''re smart. Enjoy! YOUTU.
B2B MEMES | WEDNESDAY, MAY 11, 2011
[Interactive] Bloggers: Feel Free to Repeat Yourself
The blog format is ideal not only for documenting this growth process, but also for enhancing it through interactions with and feedback from others. Big ideas justify repetition. Imagine: After days of writer’s block, you’re suddenly inspired to write a long and insightful blog post. You’re crushing it. So what do you do now? So say it again.
SAVVY B2B MARKETING | WEDNESDAY, APRIL 27, 2011
[Interactive] A Demand Generation Primer by DemandCon Presenters Lesson 2
This includes understanding the buyer journey, developing content maps to ensure you are having relevant dialogue at every buying stage and a continual measurement of buyer interaction. On Monday we ran the first post in this series clearing up the misconceptions between Demand Generation and Lead Generation. Do you want to know more?
EMAGINE B2B BLOG | TUESDAY, MARCH 17, 2015
[Interactive] 17 Reasons Why I’m Lucky To Be In Business Development
Twitter – To Interact with and engage professionals through quick posts on the B2B, Healthcare, and Digital Marketing industry. Patrick’s Day, in honor of the leprechaun, I am sharing 17 reasons why I am lucky to be a business developer. 1.) Content Resources: Feedly – I am a big fan of Feedly as content aggregator.
INBOUND SALES NETWORK | THURSDAY, FEBRUARY 2, 2012
[Interactive] There's an App for That
Unlike the using Web, mobile use is not only about visiting and interacting with websites, though that is one of the activities of untethered consumers. Mobile devices generated 12.6% of total website traffic in the fourth quarter of 2011, up 102% from the 6.3% The World Wide Web has changed how consumers consume. Location-Based Marketing.
PAUL GILLIN | THURSDAY, JUNE 24, 2010
[Interactive] How to Calculate Social Marketing ROI
In order to do ROI right, you need to track every customer contact, not just interactions with the sales force. Web analytics today deliver unprecedented insight about online interactions. This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. They include Indium Corp., EMC Corp.
B2BBLOGGERS | FRIDAY, OCTOBER 29, 2010
[Interactive] Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time Now For A Chief Marketing Technologist? Here’s a summary adapted from the complete transcript. Read the full version here. Mobile.
BLUE FOCUS MARKETING | MONDAY, MAY 14, 2012
[Interactive] Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]
Consumers now expect—perhaps even demand—to be able to interact with brands through social channels. As marketing dollars flow from traditional to social media , more small businesses are leveraging social platforms in order to drive traffic and increase visibility. Location-Based Social Networks & Daily Deals.
FEARLESS COMPETITOR | THURSDAY, MAY 5, 2011
[Interactive] Ever-Changing Rules: New Era Challenges For CMOs
Also critical is a complete customer interaction history, plus supplemental data to indicate future behavior. Delving into third party data attributes, demographic and psychographic data has allowed companies to drastically improve their view, treatments and interactions. Lead Generation Companies | New Challenges for CMOs.
TOM PISELLO | FRIDAY, SEPTEMBER 10, 2010
[Interactive] Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.
Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Alinean Powers ROI Calculator for Interactive Inte. Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul?
HUBSPOT | THURSDAY, MAY 26, 2011
[Interactive] 6 Ways to Screw Up Your Social Media Strategy
When you're interacting through social media channels, the name of the game is fast and nimble. We all make mistakes when we're learning something new. That philosophy stands true for business people and school children alike. So what separates those who learn and succeed from those who learn and fail? No worries if you are. Right?) Wrong!
HUBSPOT | WEDNESDAY, APRIL 4, 2012
[Interactive] 15 Powerful Reconversion Opportunities for Your Welcome Emails
HubSpot offers free trials of our software all the time -- it's a great way to get people interacting with your product! 9) Take them on a tour. If you're selling a product or are asking subscribers to interact with your website in some way, show them how with a video. Marketers have a huge opportunity with welcome emails.
MODERN B2B MARKETING | WEDNESDAY, JUNE 13, 2012
[Interactive] 10 Fantastic Tactics to Fuel Your Content Marketing Strategy: Part 1
Think of it as your interactive real-time morning paper. by Jason Miller Content marketing is the new black for B2B marketers and many analysts predict that it’s only going to become more vital as businesses adapt to today’s social savvy buyer. According Linkedin Today . Visualize Your Keywords. Eavesdrop: Be nosy.
BLUE FOCUS MARKETING | TUESDAY, APRIL 9, 2013
[Interactive] Secrets to Social Branding Success for Small Businesses
For example, Pinterest might be the perfect place for a catering company to post photos of table decorations; a jewelry designer or retail boutique might find Facebook is the right way to interact with customers. Work to identify what kinds of content and interaction those community members best respond to. Be human.
FUNNEL FOCUS | TUESDAY, JUNE 8, 2010
[Interactive] Inbound Marketing Can’t Carry the Load Alone
Inbound marketing definitely has merit for expanding your company’s reach and creating a holistic process for engaging prospects based on their desire to interact with you. B2B Marketing is undergoing a transformation that includes many shiny new ideas and approaches. One of those is called Inbound Marketing.
HUBSPOT | TUESDAY, JULY 15, 2014
[Interactive] A Simple Guide to Web Traffic Terms
session -- which is specific to Google Analytics -- i s a group of interactions that take place on your website within a given time frame. Views, visits, visitors -- it''s all the same, right? Not so fast, speed racer. If that''s your way of thinking, you could be misinterpreting your traffic data and making some ill-informed decisions.
HUBSPOT | FRIDAY, AUGUST 15, 2014
[Interactive] The 12 Types of People You’ll Meet at a Conference
This interaction could happen during the conference, or sometime after the conference when the prospect has thought the deal over. To all the conference-goers out there, I’d like to challenge you to think long and hard about one simple question: What’s your goal? Should you be networking to make connections with smart people?
VERTICAL RESPONSE | WEDNESDAY, MAY 1, 2013
[Interactive] Snap Outta Social Media Snoozeville
According to Buddy Media , Photo posts receive 39% higher interaction rates than average. Have your social media efforts been bitten by social media fatigue? Are your posts lifeless, sleepy and (no, don’t say it!) non-engaging? Then it’s time to shake things up! Here are 5 ways to snap outta social media snoozeville: 1.
HUBSPOT | THURSDAY, MARCH 19, 2015
[Interactive] 8 Mistakes Brands Make With Instagram
When it comes to an optimal number of hashtags per post, a QuickSprout infographic points out that posts with 11 or more hashtags received nearly 80% interaction, compared to just 22% when using 10 and 41% when using two (Instagram limits the number of hashtags allowed per post to 30). Mistake #1: They Lack a Goal-Driven Strategy. Fat: 10g.
MI6 MARKETING AGENCY | FRIDAY, FEBRUARY 3, 2012
[Interactive] Marketing Layoffs Equals Social Media ROI?
From that point onward the organization should define how and who will engage with customers via social channels and put in place mechanisms to empower them to engage and measure social interactions. 4) Be Better at Twitter: The Definitive, Data-Driven Guide | Source: The Atlantic. Save Some Time on Us. We call these our Fave Five Posts.
KOMARKETING ASSOCIATES | THURSDAY, JANUARY 16, 2014
[Interactive] 14 B2B Blogging Best Practices from Creation to Promotion
Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Where will they see this post? Blog Post Promotion.
VERTICAL RESPONSE | FRIDAY, NOVEMBER 22, 2013
[Interactive] Facebook Friday – Update to Facebook Messenger App [VIDEO]
This tweak might seem subtle, but it could have a substantial impact on how users interact on mobile versus the web. © 2013, VR Marketing Blog. In this episode of Facebook Friday, we discuss a messenger app update on the world’s largest social network. All rights reserved.
YOUR SALES MANAGEMENT GURU | TUESDAY, JUNE 1, 2010
[Interactive] Sales and Social Media-3 Keys
He’s also the award-winning writer of the Webbiquity blog , which focuses on B2B lead generation and Web presence optimization — the fusion of SEO, search marketing, social media, content marketing and interactive PR. . Three Key Social Media Tactics for Sales. Stay current on what your company is doing with social media.
HUBSPOT | TUESDAY, JUNE 2, 2015
[Interactive] Building Buyer Personas? Here Are 5 Insightful Reports You Should Pull
You can also pull in information like the form submission page title and job roles to see who is interacting with which type of content. Building buyer personas can be tricky -- you need a delicate balance between quantitative and qualitative data to get something that's accurate and useful. To see this in action, check out the example below.
VIEWPOINT | WEDNESDAY, FEBRUARY 16, 2011
[Interactive] What if CRM had not been invented?
ii Wikipedia: Customer relationship management (CRM) as a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
TRADESMEN INSIGHTS | TUESDAY, JUNE 5, 2012
[Interactive] Tips on How Manufacturing Can Utilize Social Media
The interactive nature of the technology makes this a two-way relationship.There certainly are challenges with social media campaigns in terms of controlling the message. Manufacturers should get on the bandwagon and start using social media. and talks about ways you can get started. Enjoy. There are pitfalls, however. An Effective Strategy.
HUBSPOT | TUESDAY, MAY 14, 2013
[Interactive] What Would a 'Mad Men' Era Ad Campaign Look Like Today?
Kelly suggests Clairol create several interactive, choose-your-own adventure-style videos using YouTube annotations features. Provoking Mid-Funnel Pre-Purchase Behavior With Interactive Experiences, Downloadable Content, Landing Pages, and Calls-to-Action. In 1946, America had only 12 TV stations broadcasting to the public.
HUBSPOT | FRIDAY, OCTOBER 24, 2014
[Interactive] How to Annotate a YouTube Video [Quick Tip]
Because little annotations that prompt viewers to "Subscribe" or "Follow us" or "Click here to learn more" encourage them to actually engage and interact with your content -- and maybe even head back to your website. Ever wondered how to make those clickable buttons that show up on some YouTube videos? Let''s go through the steps together.
ENGAGE | WEDNESDAY, MAY 4, 2011
[Interactive] The Truth About Branding (And Nothing But The Truth)
Money doesn’t matter? I’m not saying to throw away the notion of ROI. I’m saying, lower your expectations and start measuring how much interaction you’re getting with your target audience. Are they engaged in and interacting with the brand? When building a brand, how do you decide what approach to take? The conversation is two-way.
HUBSPOT | FRIDAY, OCTOBER 31, 2014
[Interactive] How to Earn an Ivy league Degree by Wasting Time on the Internet
Students are required to stare at the screen for three hours, only interacting with chat rooms, bots, social media, and listservs," reads the course description from UPenn''s website. This professor sure knows how to write a provocative title. Steph Driver (@StephaliciousD) October 29, 2014. tory patrick (@toryk) October 29, 2014. The Course.
EARNEST ABOUT B2B | WEDNESDAY, NOVEMBER 12, 2014
[Interactive] Using the power of emotion: B2B Marketing Awards campaign case study
ACI Worldwide is a company that you have probably interacted with, but didn’t realise. The Earnest campaign shortlisted for the Best use of Direct Mail at the B2B Marketing Awards 2014. It''s easy to forget that bankers have feelings too. Cue our campaign for ACI’s Universal Online Banker. And we did it. So how did we achieve this? The How.
MODERN B2B MARKETING | TUESDAY, JUNE 1, 2010
[Interactive] The Top 5 Skills You Need to be a Marketable Marketer
Marketers are responsible for demand generation, product marketing and social media interactions – all of which rely heavily on sales skills. These include: Analytics skills – Take responsibility for your marketing. This includes creating the reports you need in order to make good decisions.
FEARLESS COMPETITOR | MONDAY, OCTOBER 17, 2011
[Interactive] Content Marketing: 7 Simple Steps to Get Started
Marketing Interactions blog by Ardath Albee. B2B Demand Generation | Guest post by Jep Castelein. We’re delighted to present this guest post by Jep Castelein, of LeadSloth ”Smart Ideas for Lazy Marketers.” ” Jep’s now with Marketo. ” Sound advice, I think. Jep Castelein. Contributing Blogger. Focus.
B2B LEAD GENERATION BLOG | FRIDAY, JULY 7, 2006
[Interactive] B2B Lead Generation Blog: Closed Loop Feedback: The Missing Lead Generation Huddle
Closing the loop on a regular basis allows you to constantly learn from each interaction. Closing the loop on a regular basis allows you to constantly learn from each interaction. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. It works wonders! Further follow-up?
MODERN B2B MARKETING | WEDNESDAY, JUNE 11, 2014
[Interactive] The Future of Digital Marketing is Already Here
organizations interact with customers and prospects in five or more channels. Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. ITjsb22-EwQ&feature=kp.
HUBSPOT | THURSDAY, JANUARY 19, 2012
[Interactive] 5 Awesome Examples of Instagram Marketing From Real Brands
Marketing takeaway: Keep your content fresh, interactive, and aligned with the brand attributes you want your fans to notice. Recently, I realized that my phone takes better quality pictures and has more megapixels than any camera I currently own. And guess what? So are your customers! Starbucks. Red Bull. Marc Jacobs. Tiffany & Co.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 29, 2012
[Interactive] SAS Unveils High Performance Analytics Technology
SAS itself noted the company is now more involved in architectural discussions of how its systems interact with the rest of the enterprise infrastructure. I spent the early part of this week at SAS ’s annual analysts conference, where the company reviewed the past year and presented its vision for 2012. We’ll see whether they make one.
E-STORM | WEDNESDAY, APRIL 13, 2011
[Interactive] Google +1, But Who's Counting…And Who Cares?
The only information on here besides my menacing Gchat photo is documentation of my brief interaction with Google Buzz. » About e-storm e-storm International is an interactive marketing and advertising agency that delivers the best possible experience for the consumer. Well, they are directed to create a Google Profile.
FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 16, 2011
[Interactive] Find New Customers: Collecting registrations – right and wrong way
Each new interaction with your Web site allows you to glean more information from the prospect and build their profile, without bombarding them with onerous account registrations.. Do you want to collect prospect info? If so, you need to do it right. Content marketing is growing by leaps and bounds, with good reason. Shame on you, Oracle.
MODERN B2B MARKETING | THURSDAY, MARCH 22, 2012
[Interactive] One Last Thing on Collaboration, for now…
Today’s buyer expects unprecedented service, an increased understanding of the problems they face and impeccable interactions. by Phil Fernandez. As I said in my last post, collaboration has become a cornerstone for business strategy and innovation. Customers deserve that level of engagement.
HUBSPOT | WEDNESDAY, SEPTEMBER 10, 2014
[Interactive] The Elements of a Compelling Sales Story
Top reps have figured out how to use them in just about every interaction with a potential buyer. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Story time isn’t just for kids. But the powerful art of sales storytelling is only mastered by a few. Enjoy this post?
IT'S ALL ABOUT REVENUE | FRIDAY, MARCH 25, 2011
[Interactive] 3 Top Topics from Topliners
Can you track a buyer’s behavior while they’re interacting with your printed advertising? by Heather Foeh | Tweet this. Every day dynamic conversations are happening between marketers who want to increase their topline revenue. QR tags are popping up all over, do you think they’ll be successful in the long run? Share email.
MODERN B2B MARKETING | THURSDAY, MAY 30, 2013
[Interactive] Content Curation for Lead Nurturing
nurture interaction doesn’t need to be about a whitepaper. Author: Jon Miller (@jonmiller) By now, many marketers are convinced of the value of lead nurturing – but they remain flummoxed by the task of creating content to fuel their programs. The Content Challenge. You need different content for each buying profile, e.g. each target persona.
FOLLOW THE LEAD | THURSDAY, AUGUST 22, 2013
[Interactive] Key LinkedIn analytics to gain your page insights
The analytics for your company’s updates are now more detailed – the metrics such as impressions, clicks and interactions were present even earlier in the “page insights” But now, you can also see how many followers did a post acquire specifically. Updates -. Follower Demographics -. Reach and Engagement - .
INDUSTRIAL MARKETING TODAY | THURSDAY, OCTOBER 7, 2010
[Interactive] Rules of B2B Lead Scoring – Who’s Hot, Who’s Not
Marketing’s role in interacting with prospects has expanded and goes further into the buy cycle than before. This has resulted in fewer direct interactions with sales reps from vendors. Lead scoring has become very important in today’s B2B marketing. Lead scoring increases sales productivity and drives revenues. 40.9%.
VERTICAL RESPONSE | TUESDAY, OCTOBER 8, 2013
[Interactive] Keys to Creating Memorable Social Media Promotions
Ask a question on Facebook, sit back and let the interaction begin,” he says. Or you can run an interactive contest, like Maybelline Switzerland recently did. What do you get when you combine a credit union with a zombie apocalypse? Give up? How about a crazy successful social media promotion. Ok, let’s back up a bit.
BIZNOLOGY | THURSDAY, NOVEMBER 13, 2014
[Interactive] Information overload: beyond better filters
Social platforms often rely on social interactions such as likes and comments to determine relevance. Six years ago, NYU professor and author Clay Shirky, affirmed that “the problem is filter failure, not information overload.” This is what has changed, not just the filtering. Twitter showed the significance of trending topics.
SALES PROSPECTING PERSPECTIVES | THURSDAY, JANUARY 17, 2013
[Interactive] 4 Guidelines For Prospecting Into State And Local Governments
suppose one might be surprised that not only have I been interacting with the DMV as often as possible in every state across the US, but asking them for their time and money. I’ve never enjoyed dealing with the DMV. Just like any other organization, it’s in their best interest to reduce costs, save time, resources and reduce risks.
SOCIAL MEDIA B2B | THURSDAY, MARCH 17, 2011
[Interactive] 3 Successful B2B Marketing Promotions At SXSW
Many people gathered for the South by Southwest Interactive Festival in Austin Texas, around 19,000 of them, and there was not much talk about B2B social media marketing. Have them interact with your product. Some are done subtly with sponsorships or events, while others are overt at a trade show. GE Carousolar. FedEx Delivers Lunch.
SOCIAL MEDIA B2B | FRIDAY, APRIL 1, 2011
[Interactive] 50 Questions to Ask to Master B2B Social Media
from Marketing Interactions. An important part of the B2B social media is asking questions, whether on social networks, in blog posts and even in forums. The Most Important Questions In B2B Social Media. from B2BBloggers.com. As complex as the social web can be, your approach to it doesn’t have to be. Continue reading. Ask These 20 Questions.
MARKETING ACTION | THURSDAY, FEBRUARY 20, 2014
[Interactive] Optimize the Sales Funnel with Lead Scoring
This is usually explicit information that you could gather in a form, interview, survey, or direct interactions. Examples include website visits, online activities and content clicked on/accessed, participation in online communities and surveys, and levels of interaction in social media. Or to become sales ready. What Is Lead Scoring?
B2B IDEAS @ WORK | WEDNESDAY, NOVEMBER 10, 2010
[Interactive] SEO FYI: Google Instant Preview-B2B SEO & Design are Friends Again
Interact with the results page - Page previews let you see the layout of a webpage before clicking the search result. Google has just launched Instant Previews which provides visual snapshots of search results. It even highlights the most relevant sections, making finding the right page as quick and easy as flipping through a tabbed magazine.
HUBSPOT | WEDNESDAY, AUGUST 28, 2013
[Interactive] Introducing #ebookchat: Join Tomorrow's SEO Q&A at 12 EST
You see, we have all these ebooks that spur questions for people, but it''s really hard to corral all that Q&A and discussion into one place that fosters real-time interaction. We''re trying a new thing here at HubSpot -- Digital Ebook Club. Enter the Digital Ebook Club! Why did we select this ebook? Here''s how it works. as well.