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  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MAY 13, 2014
    [Interactive] College Commencement Address
    It maybe daily, as I travel around the world, I try to be kind, helpful to others and positive to the people I interact with at a hotels, airport, or restaurants. College Commencement Address. What about you? No, I did not deliver a college commencement address, but the idea of what I might say if I had the opportunity is intriguing.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 5, 2013
    [Interactive] Contagious Content: Facebook Posts That Get Shared Like Crazy
    So what do fans do when they interact with a post on Facebook? by Dayna Rothman I am excited to introduce today’s guest blogger Brian Carter. Who Cares About Shares? With the exponential growth of Facebook, there’s been an almost sickening amount of talk about likes and likeabilty. was viewed by four times as many people as it had fans.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 13, 2015
    [Interactive] 6 Evergreen Marketing Best Practices: Setting Roots for Steady Growth
    Today, the importance of managing marketing experiences has expanded to the point where customer experience research shows that 100% of organizations now use at least 2 or more channels to manage customer interactions. What about the tried and true marketing best practices that have only improved over time? CMO Insights Trending
  • HINGE MARKETING  |  TUESDAY, JUNE 2, 2015
    [Interactive] 5 Reasons Why Data is the Heart of Professional Services Marketing
    Of course, there are also hundreds (if not thousands) of paid services that can monitor everything from real-time social media interactions to keyword rankings. Successful marketing is about connecting with your target audience over their needs and concerns. Marketers are now able to use data to create more informed marketing campaigns.
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Interactive] How to Leverage New Media & User Experience in Your Digital Marketing
    Today, UX has evolved into a method of enhancing customer satisfaction by improving interaction with consumers through their use of computers, which are now mostly handheld devices. The way that people interact with brands has changed as fewer people are visiting brick and mortar storefronts and opting to shop online.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2011
    [Interactive] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
    Ellie Mirman explains how Facebook’s EdgeRank algorithm works, then offers 20 ideas to make your content more visible, including posting a variety of content to attract interactions, including images on blog posts, and asking questions to solicit feedback from your fans. It’s approaching one billion users worldwide. ” Ouch.
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Interactive] You’re doing a terrible job with search and social
    And, now that form is no longer too expensive for the common man, Google’s beginning to insist that you spend some time getting off your laurels and do a better job of revising that old school textbook that’s decades outdated and come up with something much more compelling: color photos, a nice cover, maybe digital and interactive!
  • SYNECORE  |  WEDNESDAY, JUNE 18, 2014
    [Interactive] Why is SoLoMo Beneficial for Business?
    By taking advantage of these interactions by offering incentives (such as local discounts) to those who check in creates top-of-mind awareness and drives conversion rates. As a local business, you may have come across the term SoLoMo. Think Local. Around 60 percent of mobile users tag their location in social media updates and photo uploads.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 3, 2013
    [Interactive] Sales Intelligence with Google: Marrying What You Want to Say with What They Want to Hear
    Useful sales intelligence is the key to having relevant interactions. We are excited to welcome Sam Richter as our guest blogger for today. Sam Richter is the founder of the Know More! business improvement program and author of the book “Take the Cold Out of Cold Calling”. What does he care about, for his business and for himself? Find News.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 11, 2011
    [Interactive] Thought Leadership: Marketing Engineering Services with Technical Articles
    Add video and audio to PowerPoint slides and create a more interactive content for the web. Are you an in-house marketer or a consultant tasked with promoting engineering services? Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. What is thought leadership? Moore
  • HUBSPOT  |  TUESDAY, FEBRUARY 4, 2014
    [Interactive] The Uneasy Speaker's Guide to Confident Public Speaking
    You’ve prepared, listened, greeted, and interacted … all in your own unique style. Public speaking has never come easily to me. recall a middle school assignment in which I attempted to demonstrate how to lace Adidas in Run-DMC style. These tips didn''t come from a textbook or public speaking class. Think you''re done preparing?
  • HINGE MARKETING  |  MONDAY, JULY 14, 2014
    [Interactive] Is It Time to Upgrade Your Blog?
    Reader interaction. Easily shareable and interactive resources. Once you’ve been blogging for a while, you’ll hit a point where you start to wonder: Is it time to upgrade my firm’s blog? The answer might not be immediately obvious. So how do you know it’s time for a blog refresh? Are we missing any features?
  • BIZIBLE  |  THURSDAY, FEBRUARY 4, 2016
    [Interactive] 9 Reasons B2B Sales Teams Are Huge Fans of Marketing Attribution
    Marketing touchpoints are interactions that prospects, leads, or opportunities have with a company’s marketing activities (views, clicks, downloads, calls, etc). Marketing is usually the department raving over the prodigious effectiveness of B2B marketing attribution. How does attribution change how the sales team sells? No more guessing!”.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Interactive] How to Annotate a YouTube Video [Quick Tip]
    Because little annotations that prompt viewers to "Subscribe" or "Follow us" or "Click here to learn more" encourage them to actually engage and interact with your content -- and maybe even head back to your website. Ever wondered how to make those clickable buttons that show up on some YouTube videos? Let''s go through the steps together.
  • FATHOM  |  FRIDAY, MAY 16, 2014
    [Interactive] How Do You Measure the Success of Digital Marketing?
    What is the desired outcome of the visitor ’ s interaction?  Engagement – this measures people interacting with your brand.  Digital marketing certainly has changed from the early days of link building for organic SEO rankings and PPC strategies that ultimately depended on spend to get to 1 st position.  Well, sort of. Website visit?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 2, 2015
    [Interactive] 6 Critical steps to help fight for your online privacy
    The imposter wove photos lifted from the victim’s accounts into a fictional online persona that interacted with other people across social networks. By Kerry Gorgone, {grow} Contributing Columnist. Just when people seem comfortable oversharing online, something will happen that gets people talking about online privacy again. Disable location.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Interactive] Unique Ways to Build Your Email List
    Email signature – Think about how many emails you send on a daily basis, and how many different people you interact with in those emails. Many of you may already be growing your email lists through sign up forms on your website, or printed sign up sheets near your register. So far, so good. Don’t know how to create one?
  • LEAD LIAISON  |  TUESDAY, NOVEMBER 24, 2015
    [Interactive] Why Your Website Needs to Be More Engaging to Convert
    Today, your prospects expect your brand to express interest in them by extending ongoing interaction, both via social media as well as your website. Did you know that you only have about 15 seconds to get the attention of your website visitors? Further data from Chartbeat shows that most people do not read web content the way we think.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Interactive] 10 LinkedIn Groups Every Entrepreneur Should Follow
    Intended for interactive advertising and marketing professionals who are actively engaged in social media and community-oriented websites around the world.” There are at least three problems with this list. First, “entrepreneurship” is an extremely broad subject. Second, opinions are ubiquitous. Third, LinkedIn groups aren’t exactly scarce.
  • SNAPAPP  |  FRIDAY, MARCH 11, 2016
    [Interactive] 5 Reasons Why Calculators Are A Valuable Piece of Your Marketing Pi
    But they don’t have to: in addition to the questions informing the calculation, you can ask questions that help you qualify the lead or engage the person to interact with the content. Monday is Pi Day! No, not the dessert. Therefore, it may come as little surprise that my favorite SnapApp content type is a calculator ! Stay tuned!
  • HUBSPOT  |  THURSDAY, JUNE 12, 2014
    [Interactive] You're Going to Waste 31 Hours in Meetings This Month
    For instance, 67% of people from a Clarizen/Harris Interactive survey report they''re spending up to four hours a week getting ready for their next status update meeting. Cue the collective groan. According to Atlassian , 31 hours are spent in unproductive meetings, and most employees are attending 62 meetings a month. Source: NYTimes ).
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 29, 2013
    [Interactive] Find the Perfect Social Media Network(s) for Your Biz
    Facebook , for all of their attempts to be business friendly, is still seen by most of their users as the place where they interact with friends and family on a more personal level. Remember, though, don’t just set it and forget it, interact with your followers. Breathe. Have you found success on one network that surprised you?
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 13, 2012
    [Interactive] 10 Fantastic Tactics to Fuel Your Content Marketing Strategy: Part 1
    Think of it as your interactive real-time morning paper. by Jason Miller Content marketing  is the new black for B2B marketers  and many analysts predict that it’s only going to become more vital as businesses adapt to today’s social savvy buyer. According Linkedin Today . Visualize Your Keywords. Eavesdrop:  Be nosy.
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Interactive] What Is Bounce Rate (and How Can I Fix Mine)?
    It doesn''t tell you how someone interacted with your page. If you''ve ever poked around in your website''s analytics, there''s one metric that looks really confusing when you first stumble upon it: bounce rate. A lot questions pop into your head. Is it good or bad to be close to 100%? Is it just one of those fluffy metrics I should ignore?
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 30, 2013
    [Interactive] 2013 Year in Review: Top 6 focus areas for B2B marketers this year
    Grant Grigorian (@GrantG9) November 4, 2013. “We all feel that we have a golden gut to some extent, especially when we’re interacting directly with customers.” – Daniel Burstein, Director of Editorial Content, MECLABS. In 2012, the top focus for B2B marketers was understanding and leveraging social media. Topic #1. Topic #2. Topic #3. link].
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 19, 2013
    [Interactive] Sales Prospecting Perspectives Weekly Recap – Week of July 19, 2013
    The phone has become antiquated; instead, webinars and meetings will become more visually interactive. It’s Friday, Friday, gotta pass some leads on Friday! Welcome back to our Weekly Recap. Here at AG, we’re excited for the weekend, just like Rebecca Black , so we can rejuvenate before coming back on Monday. Now, on to the weekly recap.
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 10, 2014
    [Interactive] In a Mobile World, Marketers Shouldn’t Underestimate the Importance of Call Tracking
    It is imperative for companies to leverage the rise of mobile technology and track interactions sourced from smartphones. Fact: Phone interactions are valuable to 66% brands because phone call leads present a greater purchase of intent. Fact: The number of smartphone users worldwide will total 1.75 What You Get With Call Tracking.
  • HUBSPOT  |  MONDAY, OCTOBER 3, 2011
    [Interactive] Facebook Launches Public-Facing Buzz Metric and Enhanced Ad Feature
    Because a more engaging page with more likes, comments, and interaction will mean a better 'People Talking About This' score, marketers must focus on creating a page that generates more engagement and interaction. And the Facebook announcements just keep on coming. New Metrics in Facebook Insights. Facebook's Expanded Premium Ad Unit.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 29, 2014
    [Interactive] I’ll Always Have Paris: My Virtual Vacation with CobbleStay Vacation Rentals
    As a marketer, I appreciate every interaction I get to have with clients and customers. That’s because unlike my colleagues on the sales team, I don’t often get the opportunity to meet with them and hear what they have to say. Drew isn’t just the CEO – he’s also in charge of sales and marketing teams for the agency. Tomorrow,” I said.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 22, 2013
    [Interactive] 10 Essential Reads for the Modern Marketer: New Inspiration & Timeless Classics
    recommend the audio version of this, it makes your commute to work much more pleasant while filling your head with a new way to view everyday interactions. by Jason Miller As a modern marketer it is vital to stay on top of current trends and brush up on forgotten or underutilized skills. This could be my all time favorite business book. 8.
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 14, 2011
    [Interactive] 5 B2B Benefits of Facebook Page Changes
    Interact on Facebook as Page. Facebook has changed the look of their Business Pages, to make them more in line with the recent changes to personal profiles, but they have added functionality that will make Page admins for B2B companies cheer. Publicly Identify Page Admin. Post on Page as Person or Page. Display Featured Favorite Pages.
  • HINGE MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Interactive] Why You Should Integrate the ‘Content Funnel’ into Your Firm’s Technology Marketing Strategy
    While there are many opinions on what technology marketing strategies work best when it comes to generating and nurturing leads, what’s not up for debate is this: today, the majority of prospective clients are looking for their information online first – before they’re receptive to any human interaction. Consider the 2.25
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 5, 2016
    [Interactive] 3 Big Reasons Content Marketers Must Attend B2B Events in 2016
    That keynote set the tone for a successful day filled with lots of interaction and great feedback. My alarm rings. It’s 6:30 a.m. Breakfast is the usual bowl of fruit. scan my social apps to make sure I didn’t miss anything while I was sleeping and read theSkimm before cleaning up and putting on my outfit. And what is creativity?
  • LEADERSHIP  |  MONDAY, OCTOBER 27, 2014
    [Interactive] Your Buyers Are Not Businesses, They Are People — The B2B Buyer is Now A Myth…
    Know not only how your audience interacts with your subject matter and the problems they need solved but also what is fun for them. The campaign included a  simple, interactive demo, a free trial, promotional discount offer and other enticing features to draw audience attention.         . 5. As I passed St. We became friends.
  • SYNECORE  |  MONDAY, JUNE 10, 2013
    [Interactive] Amazon is Killing it with Millennials (and Advertisers)
    Based on an August 2012 survey by Harris Interactive for The Search Agency , millennial US Internet users were much more likely than older respondents to click on search engine ads — 30% vs. 18%. Does Amazon have the winning formula when it comes to connecting with millennials? Amazon is “Most Liked”. Looks like Amazon’s the cool kid.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 30, 2014
    [Interactive] Standing out in a world of information density
    As the way apps are viewed changes (driven by the new iOS8 interactive notification centre for example)  how will this impact content creation and designing of app centres. I recently did an interview about the implications of information density and Content Shock with a PR magazine in India. Target an under-served audience?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 12, 2011
    [Interactive] 4 Conversation Starters for Selling Marketing Automation to the CEO
    RPM is a strategy for managing your company’s interactions with buyers throughout purchase process, enabling rapid, profitable and predictable revenue. by Michael Martin | Tweet this Ever wonder what keeps your CEO awake at night? What nagging fear fills the chief with dread? That’s where Revenue Performance Management comes in. Share email.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JULY 22, 2012
    [Interactive] Lead Optimization: 10 audience questions answered
    You position the follow-up call, or human touch, based on how people are interacting with your content. Tweet A couple of weeks ago, I presented the webinar, “ Optimizing the Lead: A data-driven optimization process that goes beyond lead capture.” We work with our Research Partners to achieve just that. ” What is a persona?
  • HUBSPOT  |  TUESDAY, FEBRUARY 23, 2016
    [Interactive] How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
    Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. Before hiring Leighton Interactive in the summer of 2013, marketers over at Marco had a handful of inbound marketing assets. Setting Up a Blog Strategy.
  • E-LIGN  |  FRIDAY, AUGUST 9, 2013
    [Interactive] You’re Getting Leads, Now Score Them
    In addition to this, lead scoring is an adaptive technique that can change over time based on further interactions, so the lead scores of different leads can change to better represent their true quantifiable value. If you’re inbound marketing is working then you’re likely generating more leads than your sales staff can support.
  • ACT-ON  |  FRIDAY, NOVEMBER 20, 2015
    [Interactive] How to Apply Lifecycle Marketing for Your Agency Clients
    The goal is to establish brand awareness and the beginning of a trusted relationship, and to move quickly to engagement and interaction. 2. Nurture the buyer’s interests based on what you know about them already (via the capture process) and what you learn about them as they interact. Let’s face it, agencies don’t have it easy. Expand.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 11, 2012
    [Interactive] The Pledge Twitter Needs to Make to Users
    As targeting and relevance improve, both the value of interaction and the interaction rate will increase, improving Twitter’s revenue potential while improving the experience for users. 3. You cannot please everyone all the time. sustainable business structure for Twitter that allows them to continue to exist.
  • HUBSPOT  |  FRIDAY, AUGUST 1, 2014
    [Interactive] Facebook, OkCupid, and the Ethics of Online Social Experiments
    Facebook ran tests to see if they could affect users'' emotions, and OkCupid ran tests mismatching users to see if they would interact with each other differently. Recently two different social websites admitted they ran experiments on users who had no idea they were being experimented on. We''re All Part of These Experiments. Or Twitter.
  • MANHATTAN MARKETING MAVEN  |  SUNDAY, SEPTEMBER 9, 2012
    [Interactive] 5 Social TV Strategies
    Addressable TV spots will zero-in on most likely prospects and offer on-screen interactivity.   Plan Interactions. Use off-line events, promotions and appearances or even check-ins as content and as interactive springboards for social media. TV is inherently social. The hype surrounding social TV. It’s all Social TV.
  • THE ROI GUY  |  THURSDAY, NOVEMBER 17, 2011
    [Interactive] Integrate Value Marketing & Selling with CRM & Marketing Automation
    To empower this integration, Alinean announces the availability of a new version of the XcelLive platform (v5.3), adding Interactive Content Connectors (ICCs) to provide streamlined data exchange between Alinean sales & marketing tools and external applications, especially marketing automation & CRM systems.
  • MARKETRI  |  THURSDAY, NOVEMBER 1, 2012
    [Interactive] Intro to Behance: New Marketing Tool for A/E/C Firms
    Visitors to Behance have the ability to interact with projects in a number of ways. A college professor once told me on the first day of class: “Whatever work you do, be absolutely proud to put your name on it.” Unfortunately, some firms often struggle to share their work with the world, and ultimately their target prospects.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 6, 2012
    [Interactive] How to Use Video as Part of Your Social Media Marketing Strategy
    You need to interact and not just post. When it comes to social media, the power of online video is undeniable. Video creates a personal connection in a way text can’t. Many marketers disregard YouTube as a mere extension of the show America’s Funniest Home Videos. There are many video sharing sites out there. They received 5.9 Video
  • SOCIAL MEDIA B2B  |  MONDAY, MARCH 28, 2011
    [Interactive] Even More B2B Social Media Tools You Haven’t Heard Of
    Analyze your Facebook page fans, interactions and content, benchmark your page against your competition and track and compare Places check-ins. Give these a try and let us know what you think. 1. Timely. Timely is a Flowtown product that helps you schedule tweets for maximum impact. And Timely continues to learn as your followers grow.
  • KEO MARKETING  |  TUESDAY, MARCH 15, 2016
    [Interactive] Content Firm Buys B2B Marketing Data Startup
    Downloadable content has always been a key part of content marketing—especially for B2B brands—but until now, there hasn’t been a way to see how potential customers are interacting with that content.”. Contently provides content marketing services, including creative talent and a software platform to manage content processes.
  • HUBSPOT  |  MONDAY, NOVEMBER 15, 2010
    [Interactive] 4 Action Items For Email Marketers From Facebook’s New Messaging System
    Prompting Interaction Becomes More Important - With a social inbox to help prioritize message delivery, email needs to become a more socially-driven communication channel. If users can interact with your message and even respond to it, it is likely your future messages will receive better placement in the social inbox.
  • HUBSPOT  |  TUESDAY, DECEMBER 13, 2011
    [Interactive] 20 Marketing Automation Terms Marketers Should Know
    Customer relationship management (CRM) is a system that manages interactions with existing and potential customers and sales prospects. 4. To truly be relevant, lead nurturing and email campaigns need to take into account buyers’ experiences across multiple channels and platforms, such as interactions on social media.
  • ANNUITAS  |  THURSDAY, JANUARY 28, 2016
    [Interactive] Heads Up Sales…Change Is Coming
    As buyers consume more content, become more sophisticated and continue to wait longer to interact with vendors, sales reps need to be able to participate in the conversation early on without “selling” to their buyers. Demand generation is a marketing AND sales activity, sales doesn’t work in a silo. Accept the Reality.
  • ACTIVEDEMAND  |  TUESDAY, DECEMBER 8, 2015
    [Interactive] Metrics Your Digital Marketing Agency Needs to be Reporting
    By integrating phone call data with website analytics, agencies can see how these leads are interacting with a client’s website. Metrics Your Digital Marketing Agency Needs to be Reporting Is reporting a priority for the digital marketing agency you’re associated with? It should be. But which metrics should your agency be reporting on?
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, MAY 2, 2014
    [Interactive] Retailers Double Down on Mobile
      By understanding how consumers use devices both in terms of the mechanics (who, what and where) and their sensibilities (openness to being interrupted or interacted with) brands can optimize sales by aligning with consumers’ workflow and life style patterns. The biggest issue is what to invest in mobile marketing. 
  • TOM PISELLO  |  THURSDAY, DECEMBER 9, 2010
    [Interactive] Winning the Social Media Popularity Contest
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Alinean Powers ROI Calculator for Interactive Inte. CIO Priorities for 2011 Indicate Continued Frugaln. Do White Papers Still Engage?
  • HUBSPOT  |  TUESDAY, JULY 17, 2012
    [Interactive] An Introduction to 7 of the Most Popular Social Networks for Business
    By engaging like you naturally would with friends, your fans will respond and interact with you and your content in the way they feel most comfortable on that network -- colloquially. People expect different type of content on each social media network. But how do you even make that decision if you're new to the social media game? Yikes.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 5, 2015
    [Interactive] 5 Reasons Your Company Should Be Blogging
    In reality, twenty-first century consumers have come to expect the brands they purchase from to be available to them in the online social world, and having a corporate blog which they can research and interact with you is one of the first steps to take. ” Dave Kerpen of Likeable Local. Growing Your Business in the Digital Age.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 13, 2014
    [Interactive] 9 Steps to Highly Productive B2B Lead Generation
    This system should be based on both on how the lead has interacted with your website and content, as well as judgments made by your salespeople as to the lead’s interest level. 8. The challenge of generating high-quality leads looms large in front of business-to-business marketers today. Create a Strategy. Start with the big picture.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 23, 2015
    [Interactive] 6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know
    Make it interactive if you can. Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. From social, to search, to big data, the opportunities for marketers today are endless. So how do you keep up with the times? Mobile Video Advertising. Add a strong call-to-action.
  • B2BBLOGGERS  |  TUESDAY, AUGUST 24, 2010
    [Interactive] Exclusive Interview With SAP's Director Of Social Media - Michael.
    We recognize the need to be where our customers are interacting with content. Much can be learned from the direction SAP is heading and the focus you have on learning your customers and engaging with them where and how they would like to be interacted with. Enjoy the read. Michael: Our customers are passionate. It’s about being real.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 16, 2011
    [Interactive] Can CRM Add-Ons Replace Marketing Automation?
    separate systems can use database designs optimized to process the entire database at once, instead of the one-record-at-a-time transactional processing needed for sales and service interactions. It’s a view I discuss sparingly in public, since so many of my friends in the marketing automation industry have a vested interest to the contrary.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 2, 2015
    [Interactive] Brand Strength and the Halo Effect in Marketing
    When we develop a favorable impression of a firm when interacting with one partner at a firm we tend to view the whole firm in a favorable light. If you are interested in increasing the brand strength of your firm there is someone you need to meet. His name is Edward Thorndike. The Halo Effect. So what exactly is brand strength? Branding
  • B2B MEMES  |  TUESDAY, APRIL 12, 2011
    [Interactive] Webcasts Grow Up
    In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. haven’t seen much improvement in the intervening 18 months—until today. If I were still an On24 customer (I last worked with them three years ago) I would be very excited about this new platform.
  • SAZBEAN  |  FRIDAY, JANUARY 7, 2011
    [Interactive] Using Social Media to Tell Your Story
    They can interact and engage your company almost as if they were in your office. Anyone who is interacted with your company tells others about that experience. People find stories compelling. Storytelling has been part of human society and culture for thousands of years. Even larger small businesses still have a personal touch.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 3, 2015
    [Interactive] The Pros and Cons of Investing in a Mobile Publishing App
    Because you’re in full control of the mobile experience , and can use whichever device features you see fit, you can decide exactly how readers receive your offers and ads - interactive in-app ebooks, flip-through slideshows, full screen videos, or deep links into another app - without the constraints of a browser. Just how much trouble?
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Interactive] The Free Templates You Need for Visual Content Design
    Socialbakers.com looked at the top 10% of posts made by more than 30,000 Facebook brand pages and found that Facebook posts with photos saw the most engagement -- accounting for a whopping 87% of total interactions. Visual content is in high demand. Just about every piece of content you create can be enhanced by some kind of visual element.
  • ACT-ON  |  TUESDAY, JANUARY 19, 2016
    [Interactive] Clever Conversion Tricks for Better Landing Pages
    For $49 they give you ten videos of different users interacting with your site, page or app. Did you get a brand new budget for 2016? How’re you going to use it? Whatever you plan to do, consider this: What if you could get more results from every one of those dollars? That’s what even a little improvement to your landing pages can do.
  • INBLURBS  |  WEDNESDAY, JULY 6, 2011
    [Interactive] Facebook Video Calling for Real Time marketing with social media
    With Facebook Video Calling businesses have the opportunity to meet their customers face to face in real time and to chat and to interact with them instantly! How do you go to use the Facebook Video Calling feature to interact with your target audience on Facebook is up on you! To stay up to date, please subscribe to our  RSS Feed.
  • INBLURBS  |  TUESDAY, JANUARY 18, 2011
    [Interactive] Social Media increases the pressure for better customer service
    Customers online in social media communities expect from a business to interact with them and to listen and to respond to them. When businesses interact with their target audience they can learn more about how they think and about their wishes and expectations from a company and their products. Tweet this on Twitter!
  • MODERN B2B MARKETING  |  FRIDAY, MAY 17, 2013
    [Interactive] One Small Step for Marketo, One Giant Leap for the Marketing Nation
    In today’s data-centric, multi-channel business environment, marketing professionals are being pushed to fundamentally change how they engage and interact with prospects and customers. Author: Phil Fernandez Today Marketo began trading as a public company on The NASDAQ Global Select Market under the symbol “MKTO”. Thank You Marketing Nation.
  • BIZNOLOGY  |  MONDAY, AUGUST 19, 2013
    [Interactive] Mobile App vs Mobile Website? What’s better for you? 14 decision makers
    FASTER, MORE INTERACTIVE: Site loading speed counts, especially on mobile. Photo credit: Wikipedia. The numbers show marketers are rushing into mobile. The numbers also indicate they are leaping before they look. So, So, if you want to know what’s better for your business: Mobile App or Mobile Website? Mobile App or Mobile Website? Here
  • HALEY MARKETING  |  FRIDAY, JANUARY 8, 2016
    [Interactive] How Being Visual On Social Media Can Help Your Staffing Firm
    If you're already interacting with followers as a business, liking and sharing posts of fellow businesses and followers, and informing your audience of what's going on with your business, you're likely to be one giant step ahead of your competition.  You already tell your audience who you are, now let them see who you are. Is it all text?
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 22, 2014
    [Interactive] People Visit Our Site 12+ Times Before They Buy Call Tracking
    Number of Interactions Before Purchase. We''ve been gathering some interesting internal marketing data lately. Last week we told you about two very interesting case studies from a year''s worth of email marketing efforts. This data has essentially turned our longstanding email marketing assumptions on it''s head. Conversion Path Length Data.
  • SNAPAPP  |  WEDNESDAY, MARCH 26, 2014
    [Interactive] Monetizing Content and Driving Revenue – Blueprint for Success Series (Part 2)
    Utilizing Interactive Content To properly utilize interactive content, you first need to understand exactly what interactive content is. Interactive content, as we define it, delivers value through audience engagement in a nonintrusive and undemanding manner by providing easy to consume pieces of content. Content loadin
  • SAZBEAN  |  TUESDAY, OCTOBER 29, 2013
    [Interactive] 7 Tips to Make Your Email Marketing More Mobile-friendly
    The majority of emails are still not optimized for mobile viewing and interaction. (Photo credit: Jeff Howard) Unless you’ve been burying your head in the sand the past few years, you may have missed the news about mobile. The “mobile first” revolution has arrived. And it’s here to stay. owned smartphones (a 60.8
  • VOLACCI  |  TUESDAY, JULY 23, 2013
    [Interactive] Automatr Expands Social Capabilities with LinkedIn
    Social integration allows marketers to coordinate social media components of their outreach strategy with email marketing, lead generation and user interactions with onsite content. We’re excited to announce that Automatr now supports LinkedIn integration. Automatr News , social media
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Interactive] How to Measure and Analyze Your Facebook Presence
    Facebook Interactions Metrics. Facebook engagement and interaction are important, but you should also be using tools like HubSpot Marketing Analytics or Google Analytics to measure the traffic, leads, and customers you're driving from Facebook. Get your free copy here ! Page Overview Metrics. User Demographic and Activity Metrics.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 7, 2012
    [Interactive] Using Photos to Maximize Facebook Engagement
    Just like ads in a magazine trying to capture your attention through great visuals, social is also seeing huge spikes in interaction with Facebook posts that use engaging photos by themselves. If you can’t make out the interaction, let me share it with you: 188 Likes, 35 Comments and 107 Shares. The reaction was more than positive.
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 27, 2013
    [Interactive] Great Story About How Mobile Click-to-Call Works for State Farm
    Because the interaction is rather complex and requires a phone conversation. In order to generate calls to State Farm call centers, Resolution Media began click-to-call campaigns using mobile search networks. The ads resulted in insurances quotes with a 70% lower CPA for State Farm. Further optimization reduced costs even more. Analysis.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 19, 2010
    [Interactive] 7 Tips To Get New Facebook Fans For Your B2B Business
    Showing an active wall displays current interaction and interest on the Facebook page. Nurture Interaction. As part of any optimal B2B social media strategy, interaction with prospects and customers is essential. Having a solid B2B social media strategy is key in attracting and converting qualified leads. Create An Active Wall.
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 9, 2015
    [Interactive] The Art of Honesty: Marketing Tactics to Tell Your Brand Story through Transparency
    The study found that those interacting with a supposed “friend” were more predictable in their investments than those making decisions only based on supposed financial payoffs. In other words, interacting with the friend made the investment more palatable. Trust is an important component in any relationship. ” <!–
  • B2BBLOGGERS  |  WEDNESDAY, APRIL 4, 2012
    [Interactive] How To Keep Your Blog From Undermining Your Brand
    If you have a company blog, you need to keep up with it, posting and interacting in a regular manner. Your brand is about much more than your logo or your name—It’s the complete look and feel of all of your media efforts across platforms and mediums. It’s what defines you to customers. It’s who you are. It Looks Different than Your Website.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 17, 2013
    [Interactive] 4 Guidelines For Prospecting Into State And Local Governments
    suppose one might be surprised that not only have I been interacting with the DMV as often as possible in every state across the US, but asking them for their time and money. I’ve never enjoyed dealing with the DMV. Just like any other organization, it’s in their best interest to reduce costs, save time, resources and reduce risks.
  • HUBSPOT  |  TUESDAY, MAY 19, 2015
    [Interactive] Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook
    Users were also excited -- Instant Articles are much faster and more interactive than typical mobile websites. When Facebook recently launched Instant Articles , the internet and publishing community was buzzing. And with the buzz came many important questions for marketers. Are Instant Articles going to kill websites? Maybe. Here's why.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 4, 2014
    [Interactive] How and Why to Get Started with Video Advertising
    Step out of your own preferences and view the interaction actually taking place with your audience. Print ads, online display and text ads, video ads. My how advertising has progressed. If you are still depending on the written word and photographs to drive your marketing campaigns, you really need to keep reading. That is NOT the norm today.
  • HUBSPOT  |  WEDNESDAY, AUGUST 7, 2013
    [Interactive] With Social Media Networks Constantly Changing, How Can You Keep Up?
    You have to measure, measure, measure,” says Chris Heatherly, vice president and general manager of Disney Interactive Worlds in Los Angeles. “It’s the only way to know whether something is worthwhile. And that’s great, right? More information, greater transparency – that’s always good. And Facebook is only one platform to worry about.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 18, 2016
    [Interactive] Spring Forward: Jumpstart Your SMS Marketing Campaign
    Address your subscribers by their name and understand their behaviors (interactions with your brand, purchase history, downloads, etc.) Author: Brit Tammeorg Businesses large or small can benefit immensely from mobile marketing. More than 90% of text messages are read within 3 minutes, according to a study by MobileSquared. And In the U.S.,
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MARCH 25, 2012
    [Interactive] Kwanzoo Builds Content for Cross-Channel Marketing
    Kwanzoo says this versatility addresses some critical pain-points for marketers, including needs to create content and capture data across multiple channels and to create more personalized interactions. I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered. Here’s the story.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 22, 2015
    [Interactive] What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015
    Each industry will have its own innovators that dramatically change how customers interact with their business. Author: Niko Nelissen If we haven’t said it enough, the era of mobile marketing is among us! At this point, mobile apps are becoming a must-have in every marketing plan. Apps are the new landing page. We’re open until 6PM!”.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 30, 2015
    [Interactive] Stop E-Commerce Window Shopping!—3 Ways to Actually Convert More Online Customers
    Whether it’s a phone, tablet, or wearable device, people are buying things and interacting with brands while they’re on the move, whether they’re walking to their car, waiting in line at a store, or boarding a plane. Author: Yoav Vilner If you were an online store, what would you be? What would be most important to you?
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 28, 2015
    [Interactive] 10 Ideas to Refresh Your B2B LinkedIn Presence Before Summer Vacation
    If you identify some of these Groups for your employees and give them a tutorial on interacting in those Groups, your B2B company will have a larger presence in these Groups besides just someone from marketing posting there. Review Company Page Description. That product launch is no longer new. Tweet this idea ). 2. Change Company Page Image.
  • BIZIBLE  |  MONDAY, OCTOBER 12, 2015
    [Interactive] Why B2B Marketers Shouldn’t be Concerned about Mobile Ad Blocking
    And this research was before the iOS 9 change was released that enabled apps to interact with web pages to remove ads. Ad blocking is the process of removing ads (usually display ads or popups) from websites. This is done through a browser extension or more recently, an app installed on a phone. Is this part of something bigger?
  • FATHOM  |  TUESDAY, OCTOBER 20, 2015
    [Interactive] How to Attract Prospective Students Through Storytelling
    Increase interaction by streaming videos, posting high-quality photos, and responding to comments. How would current students respond if asked what convinced them to study at your college or university? Their answers may surprise you. But where does this feeling come from? So is your school leveraging the stories that set it apart? Blogs.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Interactive] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    Behavior history profiles can uncover likely follow-up sale products based on each customer’s pre-purchase and post-purchase interactions. Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business. But what if you have a small team?
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Interactive] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    Select people that have recently interacted with you. Even if you think you know your buyers pretty well, completing the study will likely uncover new channels and messaging tips to help improve your interactions. By now, you probably know that today's buyers hold all of the power when making a purchasing decision. Choose an incentive.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Interactive] 7 Quick Ways to Free Up More Time in Your Day
    This flexible, interactive project management app provides users with an organized way to keep track of their tasks, while making it easy to collaborate, communicate, and assign projects to different members. When life gets stressful, there's one quote that I always like to remember: "You have the same number of hours in the day as Beyoncé.".
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 25, 2012
    [Interactive] It’s the Marketer’s Job to Create Tension: An Interview with Jeffrey Hayzlett
    It’s going to be the use, the access, the governance, and the nurturing of that data that will define the biggest disruptive change for the way marketers interact. by Jesse Noyes | Tweet this Jeffrey Hayzlett knows his marketing. The best-selling author, former CMO and keynote speaker at the upcoming Eloqua Experience conference. Do it now.
  • B2BBLOGGERS  |  TUESDAY, JUNE 22, 2010
    [Interactive] How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
    Webinars will be more interactive, include things like instant polls, widgets, integrated payments and social media capabilities. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 6, 2013
    [Interactive] Marketing Must Master Its Own Technology
    recommend a very insightful article that addresses these issues: Rise Of The Marketing Technologist , by Scott Brinker , President & CTO of ion interactive. Not long ago, marketers just marketed, which is the backbone of any business. Marketers are experts at marketing, not dealing with technology.) Clockspeed. Budget. license.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Interactive] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    According to a study conducted by the Interactive Advertising Bureau (IAB), mobile phone are the place Gen Z and Millennial are most likely to see relevant ads. Author: Mike Tomita It’s time to join the big league and go digital! This shouldn’t come as a surprise—marketing has always been about three things: location, location, location.
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