Page 41 of 83 Previous | Next 
  • TRADESMEN INSIGHTS  |  TUESDAY, DECEMBER 2, 2014
    [Interactive] Are You Still Pitching or Are You Starting a Conversation?
    Humans, by nature, are social by design and want to interact with others. Interaction is a two-way street where both parties are part of the conversation. 'I’m still amazed by the number of folks who are still trying to sell me something instead of trying to solve my problem. Let’s face it none of us wants to be sold.
  • VOICE-BASED MARKETING  |  MONDAY, APRIL 21, 2014
    [Interactive] 6 Salesforce Apps Every Marketer Should Be Using
    This interactive marketing calendar can be color-coded, filtered, dragged, and dropped and makes it easy to see which marketing campaigns are running, for how long, etc. 'What is a marketer without her tools? These days, we rely heavily on technology and CRM systems to make our processes run smoothly, from lead acquisition to lead nurturing.
  • HUBSPOT  |  FRIDAY, AUGUST 22, 2014
    [Interactive] How to Make Your Marketing Message Pop With Neuro-Linguistic Programming (NLP)
    The main difference in using NLP in sales vs. marketing is that salespeople are generally engaged in one-to-one interactions. Whereas visual or auditory people like to see or hear information, kinesthetic people actually need to participate by clicking or interacting in some way. To read more content like this, subscribe to Sales.
  • MARKETING ACTION  |  MONDAY, JULY 28, 2014
    [Interactive] Got CRM? Why You Need Marketing Automation Too
    Now that digital interaction is our lingua franca, marketing can go beyond sending out catalogs and going to trade shows. 'A few decades ago, when I was a green B2B inside sales rep, we kept customer histories by hand on 3×5 cards and kept them in a “tickle” file organized by date. Suddenly my computer got friendly and helpful.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 27, 2014
    [Interactive] 6 Lead Scoring Lessons for Better Lead Conversion
    Do you need to bubble up clients that have interacted with recent whitepapers? Do you need to understand how your immediate sales pipeline is interacting with your content online? Businesses of all sizes can now understand better than ever the effect messaging is having on market segments. The lead scoring caveat. Want to learn more?
  • PWB MARKETING BLOG  |  WEDNESDAY, DECEMBER 21, 2011
    [Interactive] 4 Quick Tips to Help Employees Deliver Your Social Media Message
    By having your employees interact with online industry communities, it allows many pairs of eyes and ears in the community to quickly respond to, comment on and re-post for the benefit of your social media tactics. Many businesses are jumping on the social media bandwagon, utilizing Facebook, LinkedIn, Google+ and Twitter to promote business.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 20, 2011
    [Interactive] Last Chance: Entrepreneurial Selling Enrollment Closing Tomorrow
    Here’s to your selling and business success, P.S. When you enroll today, you’ll immediately have access to the first 2 lessons and the Community Forums where you can interact with other members and ask questions to the program leaders. Entrepreneurial Selling enrollment closes tomorrow. Given all the buzz, I didn’t want you to get left out.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 12, 2011
    [Interactive] Get & Keep Customers with iPhone Apps
    There are 900 million pages to interact with and the average user is connected to 80 of them, meaning one of those pages could easily be yours. We’re pleased to submit this guest post by Henry Fitzgerald. Thanks, Henry. We’re big believers in mobile. Henry Fitzgerald is a technology consultant based in Seattle. Henry Fitzgerald.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 6, 2011
    [Interactive] Hollywood Your Content Marketing: 3 Lessons to Learn from Movie Sequels
    You see the characters in their environment, interacting with others and through that interaction you learn that George Banks is a 50-something shoe-manufacturer in Southern California who is an over-protective father, a bit neurotic and about to get some really surprising news. Gary Vaynerchuck. Good marketing content can do the same.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Interactive] 3 Ways a Pop-Up Shop Can Help Your Ecommerce Company Build Relationships
    Everything is a click away, yet the level of interaction can sit on the surface, often on a superficial level. In this environment, consumers crave personalized interaction. Set a hashtag for your campaign and be sure to have someone on your team ready to listen and interact. Notice that the goal is relationships, not sales?
  • B2BMARKETINGSMARTS  |  WEDNESDAY, NOVEMBER 4, 2009
    [Interactive] B2B Marketing Smarts now part of B2B Marketing Zone
    Last July Tony Karrer at Browse My Stuff and Tom Pick at WebMarketCentral created and launched the B2B Marketing Zone , a community collecting and organizing the best information on the web about B2B marketing. Visitors can access specific info by keyword or by topic, so finding guidance on a specific B2B marketing subject is fast and easy.
  • INBOUND SALES NETWORK  |  THURSDAY, JANUARY 17, 2013
    [Interactive] Do Your Lead Generation Campaigns Speak to Narcissistic Millennials?
    When you show that you understand your prospect – and their business – they will interact with you to learn more. Companies that focus on learning about whom their prospects interact with during the buying process can expand their dialogues to engage these other (key) players. Are you talking to me? What makes your prospects tick?
  • MANHATTAN MARKETING MAVEN  |  SUNDAY, MARCH 10, 2013
    [Interactive] Dissecting Facebook's Newsfeed Re-Design
      As usual Zuckerberg & Company will benignly dictate how a billion people see, interact and use the platform now described as “a personalized newspaper.” It will also create opportunities to create inventory for heavily advertised categories where consumers frequently interact with each other.    Bigger Pictures.
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, NOVEMBER 30, 2012
    [Interactive] Zig Ziglar's Enduring Lessons
    It’s two-way and interactive. You are creating a dialog where each subsequent interaction reveals new information and fleshes out a picture of what a prospect thinks and needs. I love working with sales guys. But I’ve always been extremely skeptical of sales trainers and motivational speakers; most of whom are full of it. ll miss him. 
  • THE NEW STRATEGIST  |  WEDNESDAY, MAY 25, 2011
    [Interactive] A Different Kind of Influencer - Find Your Enthusiasts
    There’s something to be said for having super-passionate enthusiasts interacting with you, sharing their opinions and reviews, and becoming your best friends. I have a really hard time putting any kind of stock in to a Klout score. It just seems extremely artificial to me. Retweet their stuff? Buy their song on iTunes? Big deal.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, SEPTEMBER 15, 2011
    [Interactive] Stop the Fan Frenzy!
      Most fans don ’t interact with the page or the brand. Focus on crafting and benchmarking messages that provoke interaction. Many clients are obsessed with attracting more and more Facebook fans. And even clients with modest goals still want to clobber their competitors by amassing more fans. Facebook itself has 52 million.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 22, 2013
    [Interactive] 5 Tips to Writing More Effective Cold Emails
    This contributes to the sentiment that this is a unique interaction vs. 1 of 500 which again, improves responsiveness. Many of the best things that have happened to me in the last 2 years  started with a cold email. Realization:  The ability to write an effective cold email literally has the power to change your life. That’s amazing. But.but.I
  • HUBSPOT  |  TUESDAY, DECEMBER 4, 2012
    [Interactive] 8 Insightful Marketing Predictions for 2013 and Beyond
    The goal of not merely importing data from multiple systems, but of integrating that data so interactions of the same individual are combined even when they take place in different channels will be increasingly realized. It's that time of year again! Don't have one handy? That's cool. In fact, how about we get the ball rolling.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 27, 2010
    [Interactive] Made in America: It Still Matters!
    According to a recent by Harris Interactive , made in America does boost purchase appeal. Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Made in America: It Still Matters! Not surprising, the over-35-year-old set is the strongest demo.
  • INTEGRATED B2B  |  MONDAY, JUNE 3, 2013
    [Interactive] Tips for trade show exhibitors
    From product demos to interactive displays, adding a level of engagement and fun to your booth is an excellent way to attract prospects. Trade shows are all about live interaction, and time spent on a flakey sale can be a waste. 1.     Don’t be too ‘salesy’. 2.     Avoid ineffective, ‘noisy’ signage. 3.     Keep your message simple.
  • EARNEST ABOUT B2B  |  TUESDAY, JUNE 28, 2011
    [Interactive] This time it’s personal
    One-to-One personalisation – where content is specific and relevant to each individual recipient, based on past purchase, preferences and interaction history. It was way, way back in 1993 that Don Peppers and Martha Rogers published ‘ The One-to-One Future ’. So why does the One-to-One Future still seem like wishful thinking? Privacy matters.
  • HUBSPOT  |  THURSDAY, FEBRUARY 21, 2013
    [Interactive] 8 Useful Tools for Identifying and Connecting With Prospects
    You also may ask an intern or volunteer to keep an eye on the alerts feed and elevate anything that seems like a promising interaction. HubSpot Interactions. Ah, the elusive prospect. You know they're out there in need of your service or product, but it can be tough to uncover them at the right time in their search. Is anybody?
  • SOCIAL MEDIA B2B  |  SATURDAY, APRIL 16, 2011
    [Interactive] B2B Social Media Planning Needs Focus
    And in the last few years, we’ve seen that the ways customers interact with and think of companies – and the experiences they expect in return – is changing. Every Thursday night or Friday morning I begin looking for several posts from the week that I want to share in a Friday post. You should be seeing any relevant content from them already.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 10, 2011
    [Interactive] Social media gold lies in the inner circle
    Neicole Crepeau  is a partner in  Coherent Interactive , which specializes in web, mobile, and social media design and implementation for small and mid-size businesses.  By Neicole Crepeau, Contributing {grow} Columnist. As content marketing grows up one thing is becoming apparent: the real gold is in getting your post to the inner circle.
  • HUBSPOT  |  FRIDAY, JANUARY 2, 2015
    [Interactive] Before and After: The Transformation of One Business Blog
    Interacted with readers to gather feedback on articles. 'Our marketing agency Revenue River''s blog was boring. Scratch that. It was boring and ineffective. When we looked at the old design, all we saw was: An outdated, generic layout that didn’t match the quality of content that we were posting on it. Poor blog subscription rates. Blogging
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MARCH 26, 2013
    [Interactive] Overcoming Sales Objections With Content Marketing
    You should absolutely engage prospects on social media as often as possible, and simultaneously promote content so your prospects can find useful resources while interacting with you online. As sales reps, we’re constantly leaning on marketing’s resources to create sales enablement tools. Thought Leadership? What is it? Own it.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 24, 2011
    [Interactive] Customer Intelligence aligns with Marketing Power in Dynamics CRM
    Offering email marketing, lead scoring, web visitor tracking, nurture marketing, web forms, surveys, and alert notifications all embedded within CRM, CoreMotives enables clients to detect, track and target prospects interacting with their website or other marketing assets.  CoreMotives and InsideView form Strategic Partnership.
  • FATHOM  |  THURSDAY, NOVEMBER 21, 2013
    [Interactive] How to Use Marketing Automation for Your Student Recruitment Plan
    Lead-scoring attributes a calculated numeric value to each user, and points can be given based on behavior, such as interacting with certain emails and Web pages. 'Prospective students are no longer impressed by a one-size-fits-all newsletter e-blast. For Prospective Students. For Parents. Using Dynamic Content.
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Interactive] 23 Outstanding Social PR Guides
    'As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews. This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today?
  • HUBSPOT  |  MONDAY, JULY 11, 2011
    [Interactive] 5 Tips to Optimize Your Social Media Engagement
    Social media may be virtual, but it's still real human interaction. Find your customers, talk to them, find out what they want, and interact. This is a guest post by Tammy Kahn Fennell, CEO and co-founder of MarketMeSuite. As a business, you need to think of social media like fishing. So what is this 'bait' I'm talking about?
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JUNE 8, 2011
    [Interactive] Mi6 Quick Tip #7
    It’s about engaging, sharing and interacting. How to use Social Media to Listen to Your Customers and Competitors. The key to success in any marketing and business development activity is the value it provides to you as a B2B professional. Let’s take social media for example. One good place to start is to listen to your market. Selection.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, DECEMBER 15, 2010
    [Interactive] The Mi6 Chart Toppers, November 2010
    From there key performance indicators such as awareness, brand interaction (what does that mean?), Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Each month I share charts from various sources with my network. In November 2010, 32 charts were shared which were viewed 9,840 times. Rank: #1, 436 views.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 19, 2011
    [Interactive] Nonprofits and Social Media: Why Technology Isn’t Killing Customer Service
    As non-profit organizations (NPOs) slowly begin to embrace social networking, there are still those who feel that using technology to interact with customers is impersonal and diminishes the level of service offered. Determining where your efforts will make a difference and improve your customer interaction is key to maximizing ROI.
  • DIGITAL B2B MARKETING  |  THURSDAY, APRIL 14, 2011
    [Interactive] Are Your Company Values a House of Cards?
    Prospects and customers experience how you live your values in every interaction. Company values cannot be merely said, they must be lived. Lived by every single employee of your company, internally and externally. All it takes is one misstep for the perception of your company and brand to unravel. experienced this earlier this year.
  • HUBSPOT  |  FRIDAY, MARCH 6, 2015
    [Interactive] Why People Unfollow Your Brand on Social Media [New Data]
    How do they prefer to interact with brands? 'One of the most important things a brand can do is understand its target audience. What do they worry about? Where do they hang out? When they dive into answering these questions, many businesses discover that social media is a goldmine for their marketing efforts. So Why Do People Unfollow Brands?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 3, 2014
    [Interactive] 3 Case Studies Profiled at Social Fresh West
    Josh Martin, the director of digital and social media at Arby’s, relayed similar experiences about the power of listening to your customer through the real time interaction social media provides. 'Social Fresh West 2014, billed as the “secret weapon for social media success,” wrapped up in sunny San Diego last week.
  • BLUE FOCUS MARKETING  |  TUESDAY, JULY 15, 2014
    [Interactive] The Rise of the @SocialEmployee: How to Generate Word of Mouth #TEDx #SocBiz #SHRM
    Show that you understand and participate in the world/industry in which you interact. 'Recently, my TEDx Navesink talk, “ The Rise of the Social Employee ,” was released online, along with all of the other wonderful talks from that day.  So what is the right balance to strike? Keep reading after the video to find out. Master the 80/20 Rule.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Interactive] Play Nice, You Two: How Marketing and IT Can Work Better Together
    Single customer view provides a consistent record of all interactions between a brand and a customer. This includes detailed customer profiles, social media interactions, phone calls, live chat transcripts, shipping information, past purchase information, or any relevant customer data. how does marketing work collaboratively with IT?
  • TOM PISELLO  |  SATURDAY, AUGUST 7, 2010
    [Interactive] Tom Pisello: The ROI Guy: Comparing and Selecting Solutions Using.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Alinean Powers ROI Calculator for Interactive Inte. The accounting system is called the “Chart of Accounts&#. They do if they are.
  • TOM PISELLO  |  THURSDAY, SEPTEMBER 16, 2010
    [Interactive] Tom Pisello: The ROI Guy: Measure to Manage - Driving Sales.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Alinean Powers ROI Calculator for Interactive Inte. So how much is spent on sales enablement? SiriusDecisions Perspectives.
  • TOM PISELLO  |  WEDNESDAY, OCTOBER 20, 2010
    [Interactive] Tom Pisello: The ROI Guy: Frugalnomics in Full Effect: Forrester.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Alinean Powers ROI Calculator for Interactive Inte. What do these revised projections mean for IT solution providers? uptick.
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Interactive] Content Strategy for Lead Nurturing [#B2Bchat]
    Content plays a big role in lead nurturing, much like sunshine and water. Having a good content nourishment strategy can spell the difference between a lead becoming a deal, and one that ends up in a blackhole, never to be tended again. In this week’s #B2BChat , we look at formulating content strategy for lead nurturing. 50 Ways To Make 2011 Rock 2.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2011
    [Interactive] 11 Ways to Totally Screw Up Your Inbound Marketing
    As long as your design efforts don't distract visitors from reading, sharing, or interacting with your site, your design is fine as it is. People like to interact with brands in tons of different ways that don't include your website: email, RSS feeds, and you guessed it, social media. 11 Ways to Screw Up Your Inbound Marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Interactive] 3 Ways to Be Your Customers’ BFF
    Personalization is designed for your customer, so they have a customized experience and interaction with you. 'Author: Amanda Nelson The first step to marketing automation success, or really just marketing success, is understanding your customers. I’m still surprised by how many marketers have never actually talked to a customer.
  • THE EFFECTIVE MARKETER  |  MONDAY, SEPTEMBER 27, 2010
    [Interactive] Web Prototyping With PowerPoint « The Effective Marketer
    Although you can make interactive prototypes using PowerPoint , my suggestion is to keep it simple and focus on key elements you’d like to communicate to the designers such as overall layout, placement of objects, and so on. How can we improve this process? The answer may lie in a tool most people already have… MS PowerPoint!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 27, 2012
    [Interactive] Best Place to Eat at 4AM (And 8 Other SXSW Tips)
    Last year, we gave nine tips on where to eat, drink, hang out and nurse a hangover during SXSW Interactive (or SXSWi, for those in the know). by Jesse Noyes | Tweet this It’s that time again. South By Southwest is upon us, and tech geeks, film aficianados and music lovers will soon converge upon Austin, Texas for about two weeks of mayhem.
  • BIZNOLOGY  |  FRIDAY, JANUARY 18, 2013
    [Interactive] Social business and knowledge as an accident of paper
    You don’t have to necessarily delete old or unpopular content: social interactions and good search algorithms should make the good, the relevant and the authoritative content float to the top. Photo credit: ayalan. Is most of your content held in private communities? Are status updates an under-utilized resource in your organization?
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Interactive] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    For example, HubSpot offers an  Inbound Marketing Kit  that includes an interactive presentation, a report that includes original data and research, and a glossary. . Interactive tools can be difficult and time-consuming to create, but if they accomplish something that''s really helpful for your audience, then the payoff is often worth it.
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Interactive] Ignoring Your Current Donors? 75% of Them Will Be Gone Within the First Year
    Now, I understand these numbers are not specific to our industry, but they do provide valuable insight into the power of those first touches after someone interacts with your organization. recommend sending this within 24 hours of their interaction with your organization. know, I know -- it’s staggering and disheartening.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 29, 2013
    [Interactive] 5 Facebook No-Nos That Turn off Your Customers
    Interact with anyone who reaches out to you. 'There was a time when businesses had two choices for advertising: a daily newspaper or a local television station. Those days are long gone.  As more small businesses join the Facebook bandwagon, Hancock has noticed some companies are repelling customers rather than attracting them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 8, 2011
    [Interactive] The Anatomy of Truly “Social” Business
    Social networking is interaction between people through myriad digital and human channels. A {grow} Community Week Contribution by Kneale Mann. There is increasing discussion these days about developing a “social business.&# The vital word to remember in this name is business — real work tied to a bottom line.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Interactive] What Do Digital CMOs Do Better?
    Today, buyers expect the inverse: brand interactions that hide the seams between channels, where stories, experiences and services serve their needs first and the brand’s second.” 'Marketing has been one of the most dramatically changing business functions over the past decade. This That’s how your brand gets found.” ” 2.
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Interactive] 7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever
    Google Analytics provides your nonprofit with information on how people find and interact with your website and eventually take action to support your mission. Identify and understand how volunteers, donors, and stakeholders interact with your website. 'Google for Nonprofits , a membership program for nonprofits based in the U.S.
  • INBLURBS  |  WEDNESDAY, JANUARY 19, 2011
    [Interactive] 4 Easy ways to make your brand more social
    1 Consistency matters for social media updates: Everybody in these days is tech savvy, spends a lot of time on internet and gets interacted with tones of information. If you want to make your brand more social, you can look at marketing consulting or business consulting sites and take advice from the marketing consultants.
  • ENGAGE  |  WEDNESDAY, MAY 4, 2011
    [Interactive] The Truth About Branding (And Nothing But The Truth)
    m saying, lower your expectations and start measuring how much interaction you’re getting with your target audience. Are they engaged in and interacting with the brand? She’s also a renowned author and expert on custom branding, whose clients include ABC, ESPN, Sony, HBO, and The Disney Channel. The conversation is two-way. Exactly.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 14, 2012
    [Interactive] Making SEO Fun in a “Boring” B2B World
    In December, Will Reynolds of Seer Interactive put out a video, “ Link Building in Boring Industries.” There’s a great thing that’s been happening lately around SEO and “boring” industries…people are realizing their product doesn’t have to be sexy and are actually embracing it! Who are your customers?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 26, 2012
    [Interactive] Wisdom from the Most Influential PR Professional of the Century
    Building a network is a lot more than knowing people — it’s really about interacting with people and building relationships so that when you need help or in trouble or are looking for a job, the people you’ve been closest to are going to help you the most. This is a man I have admired since my days as a college student.
  • PAUL GILLIN  |  THURSDAY, SEPTEMBER 23, 2010
    [Interactive] 10 Tips For Moderating a Great Panel
    The reward of a successful panel is seeing the audience interact both during and after the event, and hearing that all your panelists enjoyed the experience. This topic is a little different from my usual fare. It’s about moderating panels, a function that many of us are called upon to perform at events from time to time. Before the Event.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 19, 2013
    [Interactive] Why Advocate Marketing Should Be Part of Your Lead Generation Strategy – Part 2 of 2
    Advocates can be kept engaged with fun, interactive challenges and regular feedback. 'In our last post , we discussed what advocate marketing is, why it works and why marketers love it. Now let’s dive into how to motivate your advocates and keep them engaged for the long-term. Motivating through value and needs. Let’s be honest. license.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, SEPTEMBER 2, 2012
    [Interactive] Why a Content BOM is Crucial to a Successful Industrial Web Design
    To create a good content BOM, you or your site design company must have a clear understanding of the following: How engineers and industrial professionals think and want to interact with your site (Make their jobs easier). Content BOM is not a typo in my headline. Read on…. What went wrong? Let me explain by using my personal experience.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 20, 2011
    [Interactive] Are Community Forums Good for Manufacturers and Industrial Companies?
    Similar studies have shown that engineers and industrial professionals prefer more peer-to-peer interactions for work-related purposes. Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? See chart). distribution arm.
  • CONNECT THE DOCS  |  THURSDAY, MAY 6, 2010
    [Interactive] The White Paper Question: To Gate or Not To Gate?
    Marketing Interactions Blog (Ardath Albee). How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? " Jonathan Kantor. Blog WhitePaperPundit Twitter Jonathan_Kantor. "B2B marketers must leverage their content via social media sites.” ” Jonathan Kantor's Bio.
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, OCTOBER 3, 2012
    [Interactive] Sales Trends Of 2012 And Beyond
    However there still is a case for local presence where a degree of “onsite” interaction is required with clients, which may be more technical. 'Agile  Adaptation  - Sales have been a moving target in the present climate for a lot of companies and there are many contributing factors at play. in the EU5 (FR, DE, IT, ES, UK) and 11.6% in the US.
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, OCTOBER 3, 2012
    [Interactive] Sales Trends Of 2012 And Beyond
    However there still is a case for local presence where a degree of “onsite” interaction is required with clients, which may be more technical. Agile  Adaptation  - Sales has been a moving target in the present climate for a lot of companies as their are many contributing factors at play. This has led to an increase in mobile media usage of 9.2%
  • WEBMARKETCENTRAL  |  MONDAY, AUGUST 17, 2009
    [Interactive] Best of 2008: SEO Guidance, Part 5
    Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search? Which factors do search engine algorithms weight most heavily in determining search position? How can you generate more clicks even when your site isn't in one of the top three spots in search results? Social traffic (e.g.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, DECEMBER 10, 2012
    [Interactive] Why Emotional Intelligence Matters in Sales
    It gives them the insight to be more disciplined in future interactions. If you're like most sellers, you've never heard about emotional intelligence. But every every single day, it impacts your performance. That's why I interviewed Colleen Stanley , author of the hot new book: Emotional Intelligence for Sales Success. I hope you enjoy it!
  • HUBSPOT  |  THURSDAY, AUGUST 22, 2013
    [Interactive] The #INBOUND13 Experience: Inspiring Insights From Exceptional Keynotes [SlideShare]
    Dharmesh and Brian’s joint keynote featured some exciting product announcements, but it also echoed the fundamental premise of the inbound experience, which is that “interrupting instead of interacting, coercing instead of connecting, and distracting instead of delighting” simply doesn’t work any longer. Give Is the New Get. Humans Matter.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 21, 2013
    [Interactive] How to Make a Splash With Twitter At Your Next Big Event
    Use Twitter to live tweet, interact with partners and influencers, and drive traffic to your event page. by Dayna Rothman Being active on social networks before, during, and after your event is critical for optimal engagement. If you need some help, check out our brand new Sample Social Media for Events Template. Before an Event.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 14, 2015
    [Interactive] What a Millennial Marketer Wants to See in a CMO
    From marketing leaders who appeal to us with an honest disclosure about the challenges ahead in the hiring phase, to those who push us to improve – either directly through interactions or indirectly through  clearly evident elements in programs or objectives –as employees, we are always willing to follow those who know how to make us better.
  • CMO ESSENTIALS  |  MONDAY, JANUARY 12, 2015
    [Interactive] The Marketing Technology Landscape Infographic: A Great Visual of a Growing Ecosystem
    Well, all credit goes to Scott Brinker , Co-founder & CTO of Ion Interactive  and author of the popular Chief Marketing Technologist blog, for compiling a grand total of 1,876 vendors into one inforgraphic – the 2015 Marketing Technology Landscape. In its first rendition in 2011, the visual depicted only around 100 vendors.
  • HUBSPOT  |  FRIDAY, OCTOBER 31, 2014
    [Interactive] How to Earn an Ivy league Degree by Wasting Time on the Internet
    Students are required to stare at the screen for three hours, only interacting with chat rooms, bots, social media, and listservs," reads the course description from UPenn''s website. 'This professor sure knows how to write a provocative title. Ivy League degrees seem totally worth it.". Steph Driver (@StephaliciousD) October 29, 2014.
  • WRITTENT  |  SUNDAY, NOVEMBER 30, 2014
    [Interactive] 9 Must-Use Writing Strategies [+Examples]
    Just because you’re not sitting right beside your reader doesn’t mean that the basic rules of human interaction don’t apply. 'Image source. Have you ever watched a movie and, out of nowhere, a scene takes place that is somehow so “off” that it jars you out of the narrative and back to reality? Captivating Opening Sentence.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 18, 2014
    [Interactive] 5 Terrific Tips for Stellar Holiday Service on Social Media
    Every interaction that a social media visitor has with your business should be positive. 'Social media has been a game changer for the holiday shopping season. Once upon a time, gift inspiration came from catalogs, and customer inquiries were handled in-store or on the phone. When it comes to gift ideas, Crowdtap statistics show 64.8%
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, NOVEMBER 10, 2011
    [Interactive] Content Marketing Delivers Lead Insight to Sales
    Marketing is able to provide this lead insight to sales by tracking visitor interactions and by monitoring the kinds of content they read and/or download. It is true that industrial buyers are more in charge of the buying process today than ever before. Content marketing has become indispensable for addressing this changed buyer behavior.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, FEBRUARY 1, 2012
    [Interactive] People Insights: It’s Like Ancestry.com for B2B Sales
    How valuable would it be to have social streams from your prospects so you could see the updates, pictures and interactions they share? Selling to people has not changed dramatically over the past hundred years. You have a product or service, identify a pool of prospects and then discover how many of them you can help. People buy from people.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 12, 2012
    [Interactive] Sales Prospecting Perspective Weekly Recap - Week of October 8, 2012
    This data will provide sales reps the ability to nurture their relationships socially, and interact with customers when the customer has a need, not when sales reps have a want. In most sales cycle, a phone call is the initial interaction between a sales rep and the prospect. Isn't technology grand. Social selling, or Sales 2.0,
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Interactive] 48 Phenomenal SEO Guides, Tips & Tactics
    The quality is determined by the interaction of the visitor to your website. If they’re interacting with it, if they’re finding value in it, then there’s quality to it.” 'As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” Guides to SEO for Beginners.
  • B2B IDEAS @ WORK  |  TUESDAY, OCTOBER 12, 2010
    [Interactive] 40 Bite-sized Insights from the 2010 Inbound Marketing Summit
    For me, it was a rare chance to interact with industry rock stars like David Meerman Scott and Chris Brogan , and other smart folks like Gail Goodman , John Jantsch and Robbie Vorhaus. Their capacity for pushing new ideas is matched only by their spirit for sharing. ” • “You have to engage the people who will engage others.”
  • ENGAGE  |  WEDNESDAY, FEBRUARY 13, 2013
    [Interactive] 3 Tips for a Scandalously Successful Social Media Presence
    It’s not enough to create a forum for people to talk about your organization; you have to actually interact with them too. I prepare for battle every Thursday evening after work. My armor consists of a bowl of popcorn, a glass of wine, my television, and last but certainly not least, my smartphone. But, Scandal is not just “that show.”.
  • ENGAGE  |  WEDNESDAY, MAY 9, 2012
    [Interactive] The Death of the Social Media Guy
    The more actively contributing members you have to the cause, the more brains you have available to solve problems and interact with your audience. There was a time long ago when dinosaurs ruled the earth and organizations considered it acceptable to have one person who “got” social media on staff. “Social media is easy.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 16, 2013
    [Interactive] The Benefits of Embracing Real-Time Marketing on Social Channels and Beyond
    Read buying signals as people interact with your online information. 'Author: Julio Viskovich Real-time marketing is a process that enables marketers to capitalize on real-time events and deliver a relevant message to the right person at the right time. Ideas must be developed in minutes rather than days or weeks.  The Theory. Totaled it.”
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 9, 2013
    [Interactive] Why Google+ Communities are the Best Place for B2B Relationships
    Once inside your Community, it is now time to interact. 'Google+ is not just a social network for B2B companies. It is part of a larger vision for the internet. Just a few years ago the internet was the online space where users would seek out information or purchase products. So, where is the best place to bring this trend to life? Simple.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 27, 2011
    [Interactive] 7 Steps For Awesome B2B Facebook Marketing
    Use Insight To Analyze Engagement -   Facebook Insights provides some interesting data around the growth of your Facebook reach and how people are interacting with your content. When it comes to B2B marketing and lead generation, LinkedIn is the social network most often mentioned. That is a false assumption. Facebook Social Networks
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Interactive] Dawn of the Planet of the Smartphones
    Revamp your use of these mobile channels with the technologies that exist to optimize mobile marketing and customer phone interactions. 'Smartphones may not be a threat to the human race like an army of genetically evolved apes, but they are certainly taking over the world just as quickly. With a growing global presence of 1.75
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, OCTOBER 11, 2008
    [Interactive] Using Blogs to Enhance Learning – Some Helpful Tips - OpenEducation.net
    Our rationale is based upon the notion that the use of technology has the distinct ability to create a more interactive classroom. Open Education. Free Education for All. Using Blogs to Enhance Learning â?? Some Helpful Tips. At Openeducation.net, we have taken a definitive stance regarding the use of web 2.0 tools. Using Blogs with Students.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 12, 2012
    [Interactive] B2B Marketing To Go: Why Mobile Is Crucial To Your Lead Generation Strategy
    Mobile users are not just checking in or posting status updates, they are interacting with brands on a big scale. by Jason Miller. If you haven’t bought into the B2B marketing effectiveness of mobile, it’s time to take a second look at your lead generation strategy.  If you haven’t integrated social media into your marketing, now’s the time.
  • VOICE-BASED MARKETING  |  THURSDAY, MARCH 6, 2014
    [Interactive] How Colleges and Universities Use Cloud-Based IVR and Call Routing to Avert IT Disasters
    With more personnel and numerous departments, this can seem like a challenge, but many campuses are embracing the call technology that non-educational organizations use to organize their calls: interactive voice response (IVR). From Faculty Access to Student Coursework—Outages Are Serious. If no one can access their assignments, syllabi, etc.,
  • BLOG MY CALLS  |  TUESDAY, MAY 28, 2013
    [Interactive] 7 Questions to Test Your Phone Sales Skills
    The interaction shouldn''t be about price. In about 80% of the calls we analyze, the caller will ask for a price, the employee will give the price, and then the interaction will end. 'Your company''s decision to record calls --or not--is a big one. It is also really the only way to figure out if they''re even polite. Don''t do that.
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 17, 2015
    [Interactive] 5 Reasons Customers Hate Your Marketing Emails
    We all get those emails from companies we’ve interacted with, but have never asked to hear from on a regular basis. 'So you’ve implemented an email marketing campaign to aid your overall customer management strategy. Great job – email is one of the best tools to maintain and grow customer relationships. The Intrusion Campaign.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JANUARY 17, 2011
    [Interactive] Why You Need to Know About Social Selling
    They need to make sure they've done their homework and that that homework is reflected in every communication they have with the prospect, including delivering high value content on each interaction. Salespeople need to make sure that every interaction the prospect receives is a quality one. Customers are more frazzled than ever.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 26, 2011
    [Interactive] Online Games Teach Kids Valuable Work Skills
    With various combinations of IRC (chat), Skype, and in-person meetings, kids will work together to design and build houses, interactive art, tools, weapons, etc. She works at  Coherent Interactive  on social media, website design, mobile apps, & marketing.  . By Neicole Crepeau, Contibuting {grow} Columunist. There’s more, though.
  • E-QUIP  |  TUESDAY, APRIL 29, 2014
    [Interactive] Hiring the Right Rainmaker
    Some rainmakers find it frustrating to try to get their colleagues involved in sales, so they tend to minimize the interaction. 'As the economy continues its slow recovery, many A/E firms are thinking of hiring someone to help them generate more sales. It''s an option worth considering, but one that is not without risk. Business Development
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2012
    [Interactive] 5 Awesome Examples of Instagram Marketing From Real Brands
    Marketing takeaway: Keep your content fresh, interactive, and aligned with the brand attributes you want your fans to notice. Recently, I realized that my phone takes better quality pictures and has more megapixels than any camera I currently own. And guess what? So are your customers! Starbucks. Red Bull. Marc Jacobs. Tiffany & Co.
  • WRITTENT  |  FRIDAY, AUGUST 8, 2014
    [Interactive] Why Quality Content is the Core for Any SEO Strategy
    Even if you are lucky enough to not be penalized, prospects will not interact with your pages, which will hurt your SEO strategy and sales. 'Image source. Is quality content the backbone of your SEO strategy? If you are a serious small business or online marketer, it certainly should be. Shabby content doesnt engage readers. Image source.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, DECEMBER 21, 2011
    [Interactive] How do your successful salespeople leverage social media for selling? Part 1
    In other words, use their attention to this social channel to build value by interacting where they are already spending their time and looking for information.” We partnered with Focus.com to discuss the best practices to leverage social media for sales teams. “ Miles Austin. Marge Bieler. Dave Brock. Barbara Giamanco. Matt Heinz.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, DECEMBER 17, 2008
    [Interactive] What Obama's Campaign Can Teach about B2B Marketing
    The next M is Mobilization; getting the audience engaged, interacting, organizing, voting. The folks over at the Jaffe Juice blog had an interesting post regarding Stephen Geer, Obama's lead email marketing strategist's presentation at the Email Insiders summit. The order of the Ms is important, and Money is the last M.
  • ENGAGE  |  MONDAY, APRIL 9, 2012
    [Interactive] 5 Ways to Add Mobile Mojo to Your Marketing Mix
    SMS (text messaging) campaigns Flowers says SMS is best used for getting people to join a list, take a survey, ask questions for a Q&A, text to donate, or in an interactive texting campaign. She realized it right away, she said, and went on a mad dash to find rice. Alas, the rice method didn’t work to revive her iPhone. percent of U.S.
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Interactive] Foursquare Launches 'Promoted Updates,' PPC for Local Businesses
    Over the upcoming months, Foursquare will be tracking how businesses use them and how users interact with them in order to make improvements, eventually rolling the feature out to all businesses on Foursquare. Looks like Foursquare has been a busy bee lately, announcing the second of two new features in just one week's time. Get it?
  • BLUE FOCUS MARKETING  |  SUNDAY, JANUARY 23, 2011
    [Interactive] “Quest For The Marketing Technologist”
    Through the power of social interaction, customers are now extolling the virtues of the brand like they have just been added to the sales force.  “Is Marketing Talking to IT?”. The real question companies should be asking themselves isn’t, “Is marketing talking to sales?” but rather, “Is marketing talking to IT?” No Respect. 19, 2011.
  • HUBSPOT  |  WEDNESDAY, APRIL 4, 2012
    [Interactive] 15 Powerful Reconversion Opportunities for Your Welcome Emails
    HubSpot offers free trials of our software all the time -- it's a great way to get people interacting with your product! If you're selling a product or are asking subscribers to interact with your website in some way, show them how with a video. Marketers have a huge opportunity with welcome emails. Typical Welcome Email Content.
<< 1 2 ... 39 40 41 42 43 ... 82 83 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...