HUBSPOT | THURSDAY, AUGUST 15, 2013
[Interactive] 25 Helpful Sales Blogs You Don't Want to Miss Out On
How Sales Technology Will Shape the Future of Buyer Interactions. I don''t know if you know this, but we here at HubSpot kind of like blogging. So naturally, we''ve written about some of the best inbound marketing blogs on the internet (on our blog), but we hadn''t taken the time to find some of the best sales blogs out there. Dan Pink.
HUBSPOT | WEDNESDAY, APRIL 4, 2012
[Interactive] 15 Powerful Reconversion Opportunities for Your Welcome Emails
HubSpot offers free trials of our software all the time -- it's a great way to get people interacting with your product! 9) Take them on a tour. If you're selling a product or are asking subscribers to interact with your website in some way, show them how with a video. Marketers have a huge opportunity with welcome emails.
HUBSPOT | TUESDAY, JANUARY 1, 2013
[Interactive] How Local Search Will Evolve in 2013 [6 Predictions]
Social Influence Will Starts to Be Felt Algorithmically (Barely). I don’t think we’ll see social factors on Google+ (things like number of Circles that include a business, number of interactions on a business page, number of shares of a business page, etc.) The growing ubiquity of mobile payment devices. The release of Google+ Local.
SYNECORE | WEDNESDAY, NOVEMBER 4, 2015
[Interactive] Paid Advertising 101: Understanding Search and Display Advertising
According to a recent report issued by the Interactive Advertising Bureau (IAB), the second quarter of 2015 alone generated a record-setting $14.3 If meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising is paying off for brands—big time. year over year. Read on.
VOICE-BASED MARKETING | TUESDAY, JANUARY 13, 2015
[Interactive] Supercharge Your Data Capture by Integrating your Call Data with Your CRM Platform
Marketing automation platforms like Act-On and HubSpot are great at capturing when a prospect interacts with your brand presence. In order to truly optimize your lead generation, you need to be able to track every type of interaction. Tracking your customers’ online interactions is no longer enough. Call Tracking Integrations
HUBSPOT | THURSDAY, JANUARY 9, 2014
[Interactive] What Is List Segmentation? [FAQs]
You can segment your lists of contacts and leads by data collected on form submissions as well as the specific interactions they have with your marketing after they''re already a lead in your database. Leads whose last interaction with us was within the past year. We all like to focus on the sexy stuff. Here''s why. That''s great!
ACTIVEDEMAND | FRIDAY, NOVEMBER 20, 2015
[Interactive] Essential Call Tracking Metrics: Why You Can’t Afford to Ignore Them Any Longer
From marketing divisions to software support teams, the ability to tie a phone call back to the website interaction that led to it is invaluable. Essential Call Tracking Metrics Why You Can’t Afford to Ignore Them Any Longer Even the best marketers and marketing agencies have campaigns that flop – or do they?
ACTIVEDEMAND | TUESDAY, NOVEMBER 17, 2015
[Interactive] Marketing Agencies: Give Your Client an Edge with Whisper Messages
If you’re representing a client that engages in a good deal of phone call interaction, understanding call tracking and whisper messaging is essential. Undoubtedly, you would have the upper hand amongst your fellow marketing representative peers, right? What product or service was of most interest.
MARKETING ACTION | MONDAY, OCTOBER 13, 2014
[Interactive] The Benefits of Marketing Automation for Sales: Give Your Teams X-Ray Vision
What’s more, it gives the sales team visibility into key interactions with customers and prospects. Sales Marketing automation provides a variety of benefits to sales teams. It can shorten the sales cycle, uncover new upsell and cross-sell opportunities, and maximize the lifetime value of every customer.
HINGE MARKETING | TUESDAY, FEBRUARY 24, 2015
[Interactive] Lead Nurture Drip Email Campaigns 201: 4 Tools to Implement Campaigns
CRMs serve as the database of all the information about opportunities and clients, including interactions with them. Now that we’ve covered the basics of lead nurture drip email campaigns , it’s time to discuss the four tools professional services firms need to have in place in order to implement them. On Twitter or Facebook?
HUBSPOT | THURSDAY, APRIL 23, 2015
[Interactive] Humanizing Your Brand: 8 Tips for Making Your Voice Real (and Heard)
As mentioned in a Forbes’ article, “ 5 Ways to Improve Your Customer Service ” by Sunday Steinkirchner, “In our own business, we value face-to-face interaction with customers, which is often a rarity these days. What’s the one thing business owners and their employees, partners and even customers all have in common? Then, post about it!
HUBSPOT | WEDNESDAY, AUGUST 6, 2014
[Interactive] An Open Letter to Millennials Seeking Creative Positions
Capitalize on the longevity and resonance of your interactions. This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Dear recently graduated Millennial: Congratulations on your graduation! understand you’re ready to conquer the world of advertising. want to get to know you.
HINGE MARKETING | WEDNESDAY, AUGUST 19, 2015
[Interactive] How to Balance Website User Experience and SEO
This gives you multiple opportunities to interact with these individuals. You’ve probably heard it time and time again: don’t build your website for search engines. Instead, we’re told to build websites with the user experience in mind. But what’s really the difference between the two? Avoid keyword stuffing.
B2BBLOGGERS | WEDNESDAY, JULY 7, 2010
[Interactive] Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
Remember, every single interaction creates an impression – positive or negative. That is content – read marketing material of any kind – that is created and crafted in a way that is makes a personal connection and demonstrates a real life understanding of the people to whom the company is trying to market. Right? Be honest. Sign up.
DELICIOUS B2BMARKETING | THURSDAY, NOVEMBER 4, 2010
[Interactive] 5 Proven Strategies for B2B Social Media Marketing
In this case, a blog full of useful and targeted content, enhanced by syndication across various social sites and subsequent interactions with its community, led to Delivra increasing SEO and growing a reputation for trusted e-mail marketing advice. MTV Launches Interactive Visualizatio. Learn more. Be a resource. 4. Million Diners.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, NOVEMBER 21, 2012
[Interactive] Managing And Measuring For Success With Your Inside Sales Team
You can accomplish this a number of ways, either through formalized meetings with your team, a quick check in, or a strategy session on one specific interaction they are engaged in to drive better results. For example, we need to be able to measure connect rates and conversion rates of the individual team members and the team as a whole.
FIFTH GEAR ANALYTICS | WEDNESDAY, OCTOBER 13, 2010
[Interactive] Email Marketing Experts Expose All (Well, Great Tips Anyway)
George DiGuido, Zeta Interactive “Search and e-mail team up for syngergized marketing”. Wendy Boyce. just ripped the cellophane off my newly redesigned DMNews magazine. I’m already happy with the newly resized format of the magazine, but what caught my attention was the E-Mail Marketing Guide 2010 Supplement that came with October’s issue.
KOMARKETING ASSOCIATES | THURSDAY, NOVEMBER 13, 2014
[Interactive] 20 Tools We are Thankful for as B2B Online Marketers
Why We Are Thankful: One of the primary reasons we enjoy using this tool is due to its scheduling capabilities, that allow us to create repeating tasks, get reminders based on our location, and view tasks on an interactive calendar. Enjoy! Evernote. What Is It?: Google Docs. What Is It?: Gmail Labels. Google Keep. What Is It?: Basecamp.
BLUE FOCUS MARKETING | MONDAY, SEPTEMBER 26, 2011
[Interactive] How to create future brands
Listening enables the ability to infuse data-driven insights into every customer interaction, thus personalizing communications. Brands are on a Transformational Journey. The future. Coming soon! The reason to choose one brand versus another will be fueled by its purpose. Today, like never before, brands are in the throes of change.
WEBBIQUITY | TUESDAY, OCTOBER 5, 2010
[Interactive] 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
Secrets of Twitter Hashtags (For Those Still Unsure) by Interactive Insights Group. While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. 51% of active Twitter users follow companies, brands or products on social networks.
VOLACCI | MONDAY, MAY 20, 2013
[Interactive] Automatr Drupal Module: Marketing Automation and Drupal in Harmony
Within Automatr, you can create new custom fields to capture visitors’ interactions with your campaigns, website, or marketing collateral. For those of you using Automatr and Drupal, please download the newest, and much improved, version of the Automatr Drupal module. My Visitors. We pull this data from Automatr using our open source API.
HUBSPOT | THURSDAY, NOVEMBER 6, 2014
[Interactive] From Nail Polish to Peanut Butter: 16 Unlikely Products Launched by Ad Agencies
By creating additional streams of revenue through intellectual property (IP), keeping pace with technology through innovation and experimentation, and developing a deeper understanding of how consumers want to interact with brands and products, agencies will do more than just tip the scales of control. How Agencies Have Changed. 12) Cinder.
SAVVY B2B MARKETING | WEDNESDAY, JUNE 6, 2012
[Interactive] Designing a Promotional Video
· you include interaction where appropriate. You’ve been asked to design a product video. Now what do you do? Video is big, it’s really big and many companies are finding out that video can be a powerful tool wjen creating buzz around their product. The thing to remember though is that this is not your Daddy’s video.
SAVVY B2B MARKETING | MONDAY, SEPTEMBER 19, 2011
[Interactive] Confronting the Trust Barrier
Fortunately, new tools enable you to powerfully stage and sequence your interactions without sacrificing the human touch. We're pleased to present this guest post by Britton Manasco, who specializes in helping companies establish thought leadership and enable their sales teams to engage more prospects and close more business. Why is that?
HUBSPOT | TUESDAY, JANUARY 27, 2015
[Interactive] 9 Brands With Brilliant Facebook Marketing
They encourage fans to share photos of the activities they do with Nature Valley products in their bag, providing an interactive element while simultaneously marketing their products. There have been a lot of questions about Facebook lately: Are people still using it? Is it on the decline? Can businesses still find it valuable? million.
WEBMARKETCENTRAL | FRIDAY, FEBRUARY 29, 2008
[Interactive] New on WMC: Marketing Webcasts and Videos
WebMarketCentral, the portal site with resources for interactive marketing professionals, continues to expand with the recent addition of marketing, sales and CRM-focused webcasts and videos powered by Insight24. It's a one-stop page for marketing-focused intelligence from market leaders.
WINDMILL NETWORKING | FRIDAY, JANUARY 11, 2013
[Interactive] 15 Social Media Concepts to Make You a More Marketable Social Media Professional in 2013
These deeper connections can lead to higher-level interactions, including advocacy and loyalty. Social media marketing know how is quickly becoming a must-have skill for marketing professionals. Approximately 73% of Fortune 500 companies have a Twitter account; 66% have Facebook Pages. They learn to be strategic and analytic.
VERTICAL RESPONSE | WEDNESDAY, AUGUST 14, 2013
[Interactive] 5 Copywriting Tips to Enhance User Experience
Something as seemingly simple as the words you use can have a dramatic impact on how a visitor interacts with your site. Google Analytics is a great way to know how people are interacting with your site. ” Just by changing some words! “Copywriting is the secret weapon of UX.” Are they looking for information?
WEBBIQUITY | TUESDAY, JANUARY 6, 2015
[Interactive] 27 (of the) Best Social PR Guides and Tips of 2014
by SEER Interactive. In few professions has the emergence of social media been such a double-edged sword as public relations. Information scarcity has been replace by information overload. Image credit: leaderswest Digital Marketing Journal. How can PR pros best utilize content in this environment? Is there still a role for press releases?
HUBSPOT | TUESDAY, FEBRUARY 19, 2013
[Interactive] 7 Great Examples of 'Boring' Businesses That Act Like Humans in Their Marketing
If you watch the video all the way to the end, you'll see Zendesk takes the whole genuine human interaction to a hilarious extreme, in which Jessie and her support rep start tweeting, talking on the phone, and then eventually presumably embark upon quite the romance. Question. Does your marketing sound like it was created by Eeyore? Perhaps.
CONFLUENT FORMS | FRIDAY, NOVEMBER 14, 2008
[Interactive] What should my website redesign cost?
Web design projects can also vary, beginning at a few simple pages in a "brochure" website to complex websites that have a content management system, e-commerce, and interactive features. We get asked how much a website should cost at least once a week. It can be by friends, friends of friends, business connections, anyone really.
KOMARKETING ASSOCIATES | FRIDAY, DECEMBER 21, 2012
[Interactive] A KoMarketing Christmas Carol: Ghosts of Content Marketing Past, Present, and Future
These days, it’s out with the old (radio, newspaper, magazine), in with the new (smartphone, laptop/PC, tablet, television). In fact, this year 90 percent of our daily media interactions are screen based. As content marketers, there’s something to be said for infusing your writing with nostalgia. Ghost of Content Marketing Past.
HUBSPOT | MONDAY, MARCH 9, 2015
[Interactive] 7 Ecommerce Segmentation Hacks for Profitable Customer Loyalty
While you won’t have those same face-to-face interactions in the online world, you know more about your customers than you think! We all have a favorite store or restaurant; the one that every time we walk in the staff knows our name, our order, and that we like our martinis shaken, not stirred. Read about the process in detail. Ecommerce
SAVVY B2B MARKETING | THURSDAY, JUNE 16, 2011
[Interactive] 5 Things I Learned About Content Marketing from a Kitchen Remodel
This is especially important if you will be interacting with this person day in and day out. Since moving into our 1940's bungalow, my husband and I regularly discussed, “What should we do with our small, original kitchen?” Other things, like the original cabinets and tiled countertop, were functional but less than ideal.
HINGE MARKETING | MONDAY, JANUARY 26, 2015
[Interactive] New Research Report: Referral Marketing for Professional Services Firms
Across the world of professional services, countless firms are missing out on opportunities for new business – even though 72.1% of firms identify attracting and developing new business as their top business challenge in 2015. The reason? An incomplete approach to referrals. But as the marketplace evolves, we wanted to look deeper.
MARKETRI | TUESDAY, JANUARY 17, 2012
[Interactive] Spotlight on Staff Bios as a Marketing Tool
Or if you really want to step it up: Create interactive “presumes.” As a B2B marketer with a focus on the professional services industries, I can’t stress enough the importance of “selling” people over services in this battle for differentiation. The one thing that cannot be duplicated is your staff.
VERTICAL RESPONSE | TUESDAY, MAY 12, 2015
[Interactive] 5 Event Ideas that Attract Customers
Interactive/Hands-On event – Similar to a learning event, a hands-on event takes that learning and literally puts it into the hands of an attendee. Customer events are outstanding ways to create excitement and attract new prospects and loyal customers to your business. How to Get the Word Out. All rights reserved.
HUBSPOT | WEDNESDAY, MAY 27, 2015
[Interactive] The 6 Month Website Redesign Framework
But if you want sharper wireframes, draft them in Photoshop (or another image editing software), or use an interactive wireframing software like Axure. Heat maps are insanely helpful for understanding how your visitors interact with your website. Or, you could make one from scratch. You’ll be more careful with ingredients. Month 1.
B2BBLOGGERS | FRIDAY, OCTOBER 29, 2010
[Interactive] Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time Now For A Chief Marketing Technologist? Here’s a summary adapted from the complete transcript. Read the full version here. Mobile.
IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 21, 2011
[Interactive] Wish B2B Apps Talked To Each Other? Introducing The AppCloud.
Every new customer interaction captured can be analyzed for its potential impact on the revenue cycle. That source code is represented by thousands of customer interaction points across the entire purchase process – and across a variety of platforms and applications. Until now. complete picture of the buyer is the end game. Facebook.
BLUE FOCUS MARKETING | WEDNESDAY, NOVEMBER 13, 2013
[Interactive] Why It’s Important to Leave Your Brand’s “Footprints” in the Digital Bazaar by @mnburgess
By engaging more frequently through smaller, user-focused interactions, a brand can cover more ground in the same amount of time, thoroughly explore and understand that ground, and create more opportunities for creativity, collaboration, and innovation in the process. This is a process undertaken in thousands of small steps.
HINGE MARKETING | MONDAY, DECEMBER 22, 2014
[Interactive] Top 10 Professional Services Marketing Today Posts of 2014
This refresh came with a number of changes designed to better meet our audience’s needs, including more frequent content, more industry-specific posts, and more reader interaction. 2014 has been a big year for Hinge. As the year comes to a close, we’re taking this opportunity to highlight some of the most popular posts from 2014.
VOLACCI | WEDNESDAY, FEBRUARY 19, 2014
[Interactive] Drupal Resources for Marketers
list of resources to help with your daily Drupal interactions. There are many resources available for marketers. Finding Drupal-related marketing resources can be a little bit trickier. Don’t worry though, I’ve done some of that work for you. Hope you find this helpful; enjoy. Specifically Related to Drupal: drupal.org. Volacci. Google it.
THE ROI GUY | WEDNESDAY, JUNE 17, 2015
[Interactive] No Decision is No Excuse
We create interactive sales tools that help guide sales reps through this exercise, helping to uncover hidden challenges and communicate / quantify do nothing costs. What other falsehoods are out there? Well, we might have found another one, but first let’s recap the myth busting by SiriusDecisions. People buy from people. You get the idea.
HUBSPOT | SUNDAY, AUGUST 16, 2015
[Interactive] Building a Playful Brand, Brick by Brick: The History of Lego Marketing
All for free, all for fun, and all separate from Lego's official marketing efforts and without any interaction from them at all. "At first, we didn't really like it," said Tormod Askildsen, Lego's head of community development, in an interview. "We were a bit concerned about the various information that started to appear on different internet pages.
FIFTH GEAR ANALYTICS | THURSDAY, JUNE 21, 2012
[Interactive] Five Proven Ways to Improve Affinity Marketing Results
The key to success is to establish a simple data framework that allows you to learn from each campaign interaction. Having worked with a number of clients that market through affinity partners, SIGMA has identified a number of marketing best practices that have dramatically improved affinity marketing results. Collaboration Portals.
MANHATTAN MARKETING MAVEN | SATURDAY, JANUARY 11, 2014
[Interactive] Meeting Customer Expectations
Consumers hold fundamental attitudes about brands that don’t change much over time, even while the channels they use to interact evolve. Brand loyalists insist that the relationship must be two-way, respectful and interactive. They expect the brands they care about to care back. Always be Available.
MODERN B2B MARKETING | THURSDAY, AUGUST 1, 2013
[Interactive] A Decade into Email Marketing: Where are We Now?
Savvy interactions can deepen customer relationships, inspire new ones, nurture and convert leads, and strengthen brand awareness. Author: Justin Gray Are you getting the results you want from your email marketing campaigns ? The Evolution of Email Marketing. In fact, the time has never been better to be a marketer. So what’s the problem?
DIGITAL B2B MARKETING | TUESDAY, JULY 19, 2011
[Interactive] When Did Automated Dialogue Trump Real Conversation?
Earlier this month, Forrester launched an Interactive Marketing chat using the hashtag #IMchat. Create a personalized dialogue with each prospect at every point in the sales process! This sounds like a pitch for marketing automation. While the result is valuable, it is not a dialogue. One solution is online group discussions. Your Turn.
MARKETING ACTION | TUESDAY, OCTOBER 28, 2014
[Interactive] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
Anyone you meet, schedule a meeting with, run a meeting with, interact with, run into at a grocery store (I think you get it by now), you need to connect with them! OK, I’ll admit it. But I didn’t even know who half of these “experts” were. (Then My bad.). ” Say what? Who Would I leverage social media exclusively?
HINGE MARKETING | MONDAY, JANUARY 19, 2015
[Interactive] Why Managing Partners Don’t Trust Their Marketing Departments and What to Do About It
Our ability to track and quantify behavior online, capturing and analyzing marketing interactions, has truly transformed the playing field. It’s a sad but true fact of life in professional services – many managing partners don’t trust their own marketing departments. The result? Why, then, would you do that for marketing?
BLOG MY CALLS | THURSDAY, MARCH 21, 2013
[Interactive] Click-to-Call Case Study: The IHG Mobile Ad Copy Test
In Their Words: “We don’t want to limit customers’ options,” said Marco De Rosa, Interactive Marketing Manager, EMEA, IHG. IHG sought to increase room reservations and revenue via mobile click-to-call. After some testing, they optimized the entire mobile experience and added overt calls-to-action in mobile ads. Analysis.
INFLUITIVE B2B | FRIDAY, OCTOBER 30, 2015
[Interactive] Video: Building 1:1 Customer Relationships At Scale With Engagement Marketing
Focus on customer interaction. To combat this, Chandar says marketers must focus less on acquiring customers, and more on interacting with customers. Become a valuable storyteller. People don’t buy products, people buy stories,” says Chandar. Use technology to connect directly with your customers and listen to their needs.
HUBSPOT | THURSDAY, SEPTEMBER 12, 2013
[Interactive] 10 Deadly Reasons Most Websites Fail [SlideShare]
Another study found that 46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult ( Tweet This Stat ). 22 years ago, something remarkable happened. 36-year-old physicist Tim Berners-Lee, changed the world forever using just a few lines of computer code. Think about it. Cough.
MODERN B2B MARKETING | WEDNESDAY, APRIL 8, 2015
[Interactive] 3 Days To Become a Masterful Marketer: Your Marketing Nation Summit Checklist
After downloading your app, you can see an interactive map of the expo hall and are able to flag exhibitors that you want to visit. If you have been to Summit before you know that it’s a whirlwind of fantastic keynotes, smart sessions, networking, and parties. Let’s check out that guide: Immerse Yourself In The Future Of Marketing. Engage.
MARKETING ACTION | THURSDAY, SEPTEMBER 4, 2014
[Interactive] Survey Says: 42% of CRM Users Plan to Invest in Marketing Automation
Fully understand, prioritize, and interact with only the hot prospects. Customer relationship management (CRM) systems are vital to businesses both large and small across multiple industries. But how do CRM users feel about the solutions they’re using currently? Do they find them lacking in critical ways? So far, so good. Focus on Customers.
HUBSPOT | WEDNESDAY, JANUARY 29, 2014
[Interactive] How to Convince Your Boss to Invest in Social Media Marketing
Many, if not all, of them will have a presence on one or the other and interact with their customers, leads, and partners through the platforms. This post originally appeared on Inbound Insiders , a new section of Inbound Hub. To read more content like this, subscribe to the Inbound Insiders section. Don’t let this happen to you!
THE FORWARD OBSERVER | MONDAY, APRIL 7, 2014
[Interactive] B2B Websites: How To Generate More Leads
That information scarcity forced them to interact with the seller early on in the process. Artillery B2B Marketing Blog > The Forward Observer Worried that your website''s not catching more leads? Don''t be. Lots of companies are in the same boat. Here''s how you can start reeling them in. The Way People Buy Has Changed. Arm Your Website.
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 18, 2011
[Interactive] Is it really elementary, my dear Watson?
We often ask ourselves ‘how can we replicate that (expensive) in-person interaction online?’ by Amber Stevens | Tweet this. If you missed Jeopardy the last few nights, you missed something big! IBM’s Watson could help medical professionals make more accurate diagnoses in seconds!). Not likely, and here’s why. Facebook.
SALES PROSPECTING PERSPECTIVES | FRIDAY, OCTOBER 4, 2013
[Interactive] Sales Prospecting Perspectives Weekly Recap - Week of October 4, 2013
According to Michael Brenner, social media should tell stories while interacting and engaging with followers. Happy Friday Sales Prospecting Perspectives readers! It’s been a busy week on the blog: we’ve been guest posting at several other blogs and a few of our BDRs have expressed interest in blogging for us. What else would you add?
MARKETING ACTION | WEDNESDAY, APRIL 29, 2015
[Interactive] 5 Steps to Creating a Successful Lead Scoring Program
Each lead accumulates points as they interact with your brand, whether that means opening emails and visiting your website or attending events and downloading content. In order to nurture your leads, it’s important to have an idea about where they are in the buyer’s journey. Are they just becoming aware that they have a problem?
SAZBEAN | TUESDAY, MARCH 4, 2014
[Interactive] Developing Your Marketing Strategy: There’s an App for That.
While posts can be managed from Hootsuite, Facebook’s integrated analytics and the ease through which potential clients interact on the site make using its direct interface a no-brainer. Your brand never sleeps, especially in the digital world. For you, this translates into always being on and always engaged in your marketing strategy.
B2B MEMES | TUESDAY, OCTOBER 9, 2012
[Interactive] Digital First, Not Foremost
Technology is shifting ground daily, and the way people interact is changing with it. As publishers, if we want to interact with them, we have to be able to deliver our content when they want it, where they want it, and how they want it. John Paton: Misguided, or misunderstood? Print sucks!”. It’s about which medium people use.
MI6 MARKETING AGENCY | WEDNESDAY, SEPTEMBER 21, 2011
[Interactive] Canadian Companies Use of Social Media
Engagement means response and interaction. Buyers are interested in interaction and relationship building. The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. We will pick a chart each day and add our thoughts and insights.
PAUL GILLIN | FRIDAY, DECEMBER 9, 2011
[Interactive] The Social CIO: Texas Health Builds a Knowledge Engine
People are learning to treat each other as people instead of titles, and that improves the quality of interaction. Last week I posted a rant about the failure of CIOs to take a leadership role in their company’s social media strategies. Having played the scold, I also want to recognize the efforts of CIOs who get it. million customers.
HUBSPOT | WEDNESDAY, MARCH 5, 2014
[Interactive] The Benefits of Using Content to Show Your Nonprofit's Impact
Using content to show your impact, whether it be through videos, a blog, images, interactive website pages, or downloadable guides or brochures, is becoming more and more important to your current and future supporters. Benefit #1: Content answers the questions of curious strangers. Benefit #3: Content allows you to build trust. nonprofit
THE FORWARD OBSERVER | FRIDAY, AUGUST 15, 2014
[Interactive] How To Get Super Smart On Keyword Research In One Hour
Spending an hour with this interactive guide will give you an appreciation for the art and science that goes into keyword research. Artillery B2B Marketing Blog > The Forward Observer Are you mystified by what goes in to keyword research? Don''t be. Spend one hour with this guide and be on your way to becoming an SEO superhero. Absolutely.
HUBSPOT | WEDNESDAY, SEPTEMBER 26, 2012
[Interactive] 7 Tips to Optimize Your Social Media Content Strategy for a Global Audience
Furthermore, recruit local help to manage and monitor your foreign-language interactions. Does your company target a global audience? Are you a European marketer looking to scale your business to other European nations? Are you in the U.S. seeking the attention of a French or Spanish audience? Same goes for tweets and Facebook status updates.
B2B LEAD GENERATION BLOG | MONDAY, AUGUST 12, 2013
[Interactive] B2B Content Marketing: 5 questions every marketer should ask themselves when using native advertising
All of this knowledge allows us to create highly relevant content to attract the attention of those potential leads based on their decision to interact in a specific environment. Tweet As marketers, we’ve all heard the buzz about native advertising. Question #1. How can we use native advertising? ” An advertorial? Promoted tweets?
SOCIAL MEDIA B2B | SATURDAY, APRIL 16, 2011
[Interactive] B2B Social Media Planning Needs Focus
And in the last few years, we’ve seen that the ways customers interact with and think of companies – and the experiences they expect in return – is changing. Every Thursday night or Friday morning I begin looking for several posts from the week that I want to share in a Friday post. You should be seeing any relevant content from them already.
MARKETING ACTION | WEDNESDAY, MAY 28, 2014
[Interactive] Social Selling: Step Up Your Game
Imagine, for a moment, you’re at a party where you don’t know many people. Wouldn’t your conversations be more genuine, more productive, if you’d prepared by building relationships? Build relationships through social selling. This, in many ways, is the problem social selling solves. Tag them in your posts and keep an eye to the hashtags they use.
KEO MARKETING | WEDNESDAY, AUGUST 26, 2015
[Interactive] Webinars Still a Vital Part of Content Marketing
One of the great things about webinars is that they can give you a way to speak directly to the audience, and perhaps even interact with them in real time if you include a question-and-answer segment in your event. Content marketing is becoming an increasingly critical part of the marketing strategy for all businesses.
FATHOM | MONDAY, JANUARY 18, 2016
[Interactive] Add YouTube Closed Captioning—Create 30 Million Opportunities
Kent State University defines the deaf community as those “deaf and hard of hearing individuals who share a common language, common experiences and values, and a common way of interacting with each other, and with hearing people.” However, something is consistently missing from that content. Like, really special. UM, WHAT? Upload a file.
MODERN B2B MARKETING | TUESDAY, JANUARY 19, 2016
[Interactive] Make Your Marketing Great Again: 5 Marketing Strategies We Can Learn from Donald Trump
And more importantly, the top brands have figured out how to leverage these channels to interact and engage with their fans and customers. Author: Kristi Eide Donald Trump has taken the world by storm with his crazy tactics and outrageous charades as he makes his bid for Republican presidential candidate. How does Trump do it? Fans revolted.
VERTICAL RESPONSE | WEDNESDAY, NOVEMBER 18, 2015
[Interactive] Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business
They tend to be much more connected and interactive with each other and the businesses they patronize. As a small business owner, you wear multiple hats, and some of them probably fit better than others. It’s not uncommon for small business owners to feel uncomfortable in their role as chief marketer. You’re not alone. Video.
BLOG MY CALLS | TUESDAY, OCTOBER 22, 2013
[Interactive] Don't Be Fooled: Introducing REAL Phone Lead Scoring
For example, Hubspot will calculate a lead score based on the interaction a lead has with a website or content. Fool me once, shame on you. Fool me twice, shame on me. Some of our call analytics competitors claim they offer lead scoring for phone calls. They don''t. And, until we launched Conversation Analytics, we didn''t either. Hmmmm.
B2B MARKETING INSIDER | WEDNESDAY, JUNE 11, 2014
[Interactive] My Next Adventure In Content Marketing
My message is almost always the same: The digital, social and mobile world has fundamentally changed the way we consume information and interact with brands. I am very excited to announce today that after nearly 7 years at SAP , I am taking a big step in my journey. have talked about how I believe marketing has a marketing problem.
HUBSPOT | SUNDAY, JUNE 9, 2013
[Interactive] Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week
You know about the importance of social media, online videos, PPC ads, blogs, and interactive websites -- but the rest of the world is still catching on. Audiences of The Big Stage will be greeted with an interactive website featuring videos, Q&As, and profiles to help the brand engage its community. You''re smart. Enjoy! YOUTU.
SALES INTELLIGENCE VIEW | WEDNESDAY, OCTOBER 10, 2012
[Interactive] Lead Nurturing 101: Keep in Touch with Your Leads Without Spamming Them
Create separate nurture tracks for leads based on how they interact with your brand: Preferred communication style. Set your programs to launch the moment a lead interacts with your system. An effective lead nurturing program will move cold or poorly-rated leads through your funnel. Build loyalty. Provide timely content.
THE ROI GUY | TUESDAY, JANUARY 15, 2013
[Interactive] Sales and Marketing Alignment in 2013? Not so Fast!
Leverage new technology and Tablets to eliminate the mini-van of content needed and advance to a more provocative, data-driven, interactive, intelligent and relevant customer engagement. Although there is a desire for alignment, where the rubber meets the road, the story is quite contrary. It’s not on Enablement. Click here to learn more.
ACT-ON | WEDNESDAY, OCTOBER 14, 2015
[Interactive] The Act-On Email Deliverability Glossary, Part 2
Email recipients who have never opened or clicked through one of your emails, or who have not interacted in a time period you specify. This glossary defines the most common terms that the email marketer should be familiar with, in order to manage the many components of deliverability. Definition. Permission-Based. Phishing. Placement. Queues.
B2B MARKETING INSIDER | THURSDAY, AUGUST 6, 2015
[Interactive] 4 Keys To A Sustainable Content Marketing Strategy
Engaging and interactive digital experiences. Positioning an agency as a genuine thought leader in any competitive industry (and nowadays they are ALL competitive) carries the inherent challenge of building an enduring content strategy. Automating social media and PR is one way of doing this. But it’s not the only way. Data visualization.
MARKETING ACTION | THURSDAY, AUGUST 6, 2015
[Interactive] Are You Ready for Marketing Automation? Here’s How to Find Out
Create a marketing database: Manage leads and contacts, and develop a complete record of when and how you have interacted with each lead over time. Most of us can’t resist the newest, shiniest gadget on the market. Well, there are several reasons, and throwing away money is only one of them. It’s just the same in your business life.
MODERN B2B MARKETING | WEDNESDAY, DECEMBER 26, 2012
[Interactive] 5 Tips for Flawless Event Email Follow-up
If it is a hot prospect, have the follow-up email come directly from the sales rep or the person from your company who had the most interaction with him or her at the trade show. 2. by Dayna Rothman Making sure of proper event follow-up will set you apart from the competition and keep you fresh in the minds of your prospects.
TRADESMEN INSIGHTS | THURSDAY, JANUARY 6, 2011
[Interactive] What is your Level of Participation in Social Media?
94% hoped to increase awareness and interactions with consumers. Each of us are at different stages in the social media process. Some are in “denial while others have drank the “kool aid and have jumped in with both feet. The thing I found interesting is different levels of engagement. close relationships with customers.
FATHOM | THURSDAY, SEPTEMBER 3, 2015
[Interactive] Content Marketing for Higher Education
Content marketing, done right, drives interaction with your website, develops a strong back-link profile and helps with a wealth of other SEO opportunities. Here’s a secret you can take back to the board room, Successful content marketing needs two things: 1) Content. 2) Marketing. will now give you a minute to put your mind back together.
HUBSPOT | WEDNESDAY, JANUARY 27, 2016
[Interactive] The 10 Most Common Interview Questions (And How to Answer Them Perfectly)
You might talk about how you've learned a lot over the years by interacting with, reading, or listening to the heavy-hitters in your industry, and you've seen firsthand the impact exposure to them can have on a company as well as an individual. Another great topic for discussion is team structure, and how teams interact with one another.
HUBSPOT | FRIDAY, DECEMBER 18, 2015
[Interactive] 6 Holiday Offers For Your Ecommerce Company That Don’t Include Discounts
Buyers should be able to reach you, to interact with your brand, and to make purchases whenever and wherever they choose. When it comes to discounts and coupons during the holiday season, it seems like everyone is doing it. The problem with discounts and dollar savings is that your new lower prices might confuse buyers. Offer Choices. No way!
INBLURBS | SATURDAY, JANUARY 11, 2014
[Interactive] Do You Panic When Facebook Goes Down?
It also endears you more to your fans by showing a real side and a real interest in social media interactions. If you’re a basic Facebook user and find that dreaded “Maintenance” or “Page cannot be displayed” message when logging onto the site, you might get a bit frustrated after multiple attempts to refresh. About the author: .
MARKETING ACTION | THURSDAY, JANUARY 17, 2013
[Interactive] Let Big Data Help You Make Better Decisions
” For this data marketing discussion, we’re talking about the volume of data the average organization collects on a daily basis, such as web analytics data, customer purchase data, marketing campaign results, social media interactions, customer segments, behavioral attributes and demographics – all growing exponentially.
VERTICAL RESPONSE | WEDNESDAY, AUGUST 7, 2013
[Interactive] 5 Tips to Inject Humor into Your Social Media Mix
Some may be intimidated at the thought of sharing humor on their business social channels so we’ve compiled 5 tips that’ll get the giggles flowing and fans interacting like never before. 1. LOL, ROFL, HAHA. The level of engagement that humor can bring you is incredible. You can even win awards for causing a chuckle or two on social.
MODERN B2B MARKETING | MONDAY, JANUARY 6, 2014
[Interactive] The Top Marketing Automation Posts of 2013
He told us: “We all know content in and of itself isn’t enough anymore, and at LeadMD, we work hard to create compelling content with which people truly want to interact. Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Here they are: 1.
HUBSPOT | SUNDAY, OCTOBER 21, 2012
[Interactive] Only 6% of Fans Engage With a Brand’s Facebook Page, and Other Marketing Stories of the Week
Big brands like Starbucks and Coca-Cola get a great deal of fan interaction, so they generally have a higher EdgeRank. Many inbound marketers have reached the point where they’re actively using social media, business blogging , and working on their on-page SEO, but how do you take your marketing to the next level? Sounds pretty great, right?
THE EFFECTIVE MARKETER | THURSDAY, JANUARY 26, 2012
[Interactive] Proven Tactics to Increase Blog Traffic
Interact on Other Blogs’ Comments. Thanks to Christopher S. Penn and his newsletter I read this amazing post by SEOmoz on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with. You know what?
VOICE-BASED MARKETING | TUESDAY, FEBRUARY 10, 2015
[Interactive] On the Hook: How to Spot Hot Prospects, Both Online and Over the Phone
What’s more, people are increasingly using phones to access, interact, and engage with all types of content across channels. (In fact, according to the data, you’re probably reading this on a phone or tablet right now.) With Interactive Voice Response, a caller interacts with an automated menu, through a keypad or voice recognition.
HUBSPOT | MONDAY, OCTOBER 13, 2014
[Interactive] Inbound Marketing’s Next Industry Disruption: The IT Reseller World
But in an inbound world where buyers don’t want to be interrupted but rather are the ones initiating interaction with a brand, agencies are realizing they need to offer content marketing services so that buyers find this content when researching a brand. This post originally appeared on the Insiders section of Inbound Hub. Macro Shift.
MARKETING ACTION | WEDNESDAY, JANUARY 23, 2013
[Interactive] Best Practices for Marketing and Sales Alignment: Working Through the Funnel-Part I
Once an organization has become a customer, you should modify the message but continue interaction. 8) Benchmark the right analytics and metrics- Track activity, reach out based on certain criteria, refine, adjust and update messaging accordingly. 9) Website presence – Track who’s coming to your website and which pages they visit.
SAZBEAN | THURSDAY, APRIL 4, 2013
[Interactive] Social Search Optimization on Five Major Social Networks (Part 1: Facebook and YouTube)
That number is only increasing as users turn to social networks for much more than just social interaction. The combination of search and social is revolutionary in how it uniquely blends the way people think, interact, and communicate. Social media accounts for 18% of all time spent online. News & Notes
SAZBEAN | WEDNESDAY, APRIL 3, 2013
[Interactive] The Golden Age of Social Lead Targeting Has Arrived Fully
In the beginning, you know about five years ago, some smart sales types discovered the awesome power of mining social networks for leads. In a way it was like the early prospectors digging around and bumping into gold with little more than an idea and some hard work staking claims. News & Notes
SAZBEAN | THURSDAY, DECEMBER 27, 2012
[Interactive] 4 Reasons to Integrate Marketing Now
recent CMO Council study showed that only 9% of respondents believe their interactive marketing efforts are highly evolved and integrated. Marketers need to harness media convergence and integrate to maximize the impact of their various communications, on and offline. Integration yields more leads, creating better ROI for marketers.