HUBSPOT | SUNDAY, AUGUST 11, 2013
[Interactive] Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories
Augmented reality -- where computer sensory input such as sound, video, music, or images interacts with the live, real-life, physical world -- is probably not in the budget plan for most marketers (including us). 'Guys, I''m pretty psyched for the weekly news roundup today, if I may say so myself. Let''s get to it! Get 75 Free Stock Photos.
AD YOUR COMMENT HERE | TUESDAY, SEPTEMBER 6, 2011
[Interactive] Summary: Social Media Marketing Report 2011 [REPORT]
Facebook can give more than 140 characters and the interaction on FB tends to be more in depth than just a simple glance or retweet. Overall one third of marketers said that they had only used social media for a year in 2010, while this year that number has jumped to 50%. ages 20-29, spend most time). Twitter (84%). LinkedIn (71%).
FUNNEL FOCUS | WEDNESDAY, MAY 19, 2010
[Interactive] How the Human Touch Impacts Marketing Performance – 5 Questions for Brian Carroll
It’s the human touch of conversation that provides the certainty that a lead is sales ready and that comes from the many nuances gleaned from a personal interaction. You may have the best content in the world, but there are just some things that must be discovered through a human two-way conversation. How the decision process works.
MARKETING INTERACTIONS | SUNDAY, JULY 5, 2009
[Interactive] B2B Prospects in Funnels more than Pipelines
read somewhere (if anyone knows, tell me and I'll give credit) that—in the eyes of buyers—40% of the sale is dependent upon their interactions with salespeople. It should come as no surprise that your B2B marketing content and nurturing programs are being tapped to provide value farther across the buying process.
B2B MARKETING UNPLUGGED | THURSDAY, FEBRUARY 9, 2012
[Interactive] Common Sense and Pixie Dust: Reviewing Enchantment by Guy Kawasaki
I would also recommend B2B marketers copy down this passage and post it someplace obvious because we suck at this: “Enchanters sell their dreams for a better future – cooler social interactions, a cleaner environment, a heart-stirring driving experience, or the future of publishing. Nobodies aren’t similarly distracted. Affiliate Link.
SALES PROSPECTING PERSPECTIVES | FRIDAY, NOVEMBER 11, 2011
[Interactive] I Was Prospected By A Robot
All of these situations eliminate the need for human interaction. Sales Prospecting Perspectives in pleased to bring you a guest post from one of our newer BDRs, Elizabeth Guerra. …Okay, so that might not be entirely true. The robot was only looking for information, after all. It wasn’t technically a sales call.
FUNNEL FOCUS | WEDNESDAY, JUNE 23, 2010
[Interactive] Improve Lead Nurturing Process Execution with Decision Trees
We find that our customers who deploy marketing automation to execute a defined nurturing process are able to realize outstanding results including, higher qualified leads, increased sales interactions and shorter sales cycles. With a drag and drop interface, marketers can easily create navigable paths based on a lead’s activity and interest.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, FEBRUARY 24, 2010
[Interactive] Business Karma
It is much easier to say than it is to do, but when you embrace this philosophy the people you interact with can feel the passion and sincerity and appreciate it. I just got back from a ski trip in the Birkshires with my wife and two boys. love vacation time, absolutely love it. You can always make more money, you can't make more time.
LEDGER BENNETT | THURSDAY, NOVEMBER 22, 2012
[Interactive] Inbound Content Marketing
'With customers being 57% through their buying cycle before interacting with the supplier, marketing is responsible for owning more and driving greater progression to sale than ever before. Naturally, this creates the requirement for an effective inbound strategy. Download A3 Infographic: Inbound Content Marketing. Thought Leadership.
WEBBIQUITY | TUESDAY, JANUARY 3, 2012
[Interactive] Best B2B Marketing and Sales Strategy Guides and Insights of 2011
Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. This evolution has changed life for sales reps as well. Prospects often don’t surface until much later in the buying process than they did just a few years ago. Now What?
HUBSPOT | FRIDAY, APRIL 22, 2011
[Interactive] Facebook's Like Button Turns One [Usage Data]
With more than 250 million people enaging with Facebook from other websites, it is clear that Facebook has quickly colonized information sharing and social interaction on the Web. Yesterday Facebook celebrated the one year anniversary of one of its most important product launches, the Like Button. Facebook Like Button Usage Statistics.
WEBMARKETCENTRAL | TUESDAY, JANUARY 5, 2010
[Interactive] Six Ways to Produce Online Video on a Budget
Captivate offers greater options for interactivity, but also a significantly higher price tag. Online video is hot. Yeah, and people gamble in casinos, I know; what a profound observation of the blatantly obvious.) According to Compete.com , YouTube had nearly 86 million unique visitors and more than half a billion site visits last month.
MARKETING ACTION | WEDNESDAY, OCTOBER 30, 2013
[Interactive] 7 Tips for Using Buyer Personas in Lead Nurturing
The buyer’s journey — how customers search for a solution, interact with you, and respond to sales — is constantly evolving. 'Picture your customers. Not just their industries and business functions. Not just their geographic locations and levels of seniority — although all of those things are important. But picture them. What motivates them?
B2B MARKETING INSIDER | THURSDAY, NOVEMBER 17, 2011
[Interactive] 78 Tweetable Moments From Social Media Plus #SMPlus
annebuchanan: If you have fewer than 1K followers, you should interact w/ every single person who RTs you. Different targets and “birds” require new strategies for interacting via @servantofchaos #smplus. Returning from a conference I always have that crazy buzzing going on in my head. Serve. Don’t Sell. bengrossman.
PAUL GILLIN | THURSDAY, SEPTEMBER 23, 2010
[Interactive] 10 Tips For Moderating a Great Panel
The reward of a successful panel is seeing the audience interact both during and after the event, and hearing that all your panelists enjoyed the experience. This topic is a little different from my usual fare. It’s about moderating panels, a function that many of us are called upon to perform at events from time to time. Before the Event.
HUBSPOT | FRIDAY, AUGUST 5, 2011
[Interactive] 5 Tips for Getting Media Coverage Using Social Media
What other media relations tips have you learned from interacting with journalists and reporters in social media? Sure, you may get a lot of your news from social media. But you can also use social media to spread your own news and maybe even generate some media attention of your own. How to Generate Media Coverage Using Social Media.
VIDYARD | FRIDAY, MARCH 14, 2014
[Interactive] 6 Proven Ways to Become a Powerful Video Storyteller
Rather than talking about their enterprise software offerings, this video is all about the overarching theme of connections: By using relatable moments to showcase how real people interact, SAP demonstrates the connections they help facilitate without ever having to talk about a product. 'Let me guess. Personify a product or the problem.
HUBSPOT | MONDAY, JUNE 24, 2013
[Interactive] 25 Inspiring Quotes From Experts Shaping the Future of Marketing [SlideShare]
Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go. 'So it''s Monday. Hopefully, you''ve come back from a relaxing weekend feeling energetic for the new work week. but maybe not. 25 Inspiring Quotes From Experts Shaping the Future of Marketing.
VIDYARD | TUESDAY, MAY 13, 2014
[Interactive] He Views, He Scores! Learn What’s Missing in Your Lead Scoring Model
By tracking which online resources someone on your site has interacted with, you can gain some seriously useful insights into where your prospect’s interests lie, and how engaged each prospect is with your content. 'Marketing automation platforms (MAPs) are changing the way marketers create value within the organization. Scenario one.
WINDMILL NETWORKING | MONDAY, OCTOBER 8, 2012
[Interactive] Social Media Marketing for Medical Practices
The success of social media marketing is dependent upon audience interaction and approval. This is a sponsored post written by me on behalf of the medical websites provider Officite. All opinions are 100% mine. Doctors using Google Plus Hangouts? It could happen sooner than you think! One day she had an “aha!” Social Media?
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JULY 14, 2010
[Interactive] Can The Shirtless Old Spice Guy pull off a marketing miracle?
Can you think of another high-profile example where the TV spokesperson is really interacting and responding to people on Twitter, Facebook and YouTube? While the hilarious Old Spice ads have been an Internet hit on their own for months (5.5 million views), everything changed this week. Literally, a marketing legend was created. So I did.
ANNUITAS | TUESDAY, AUGUST 14, 2012
[Interactive] Who is Marketing’s Customer?
According to research conducted by DemandGen Report , 50% of B2B buyers stated “ they don’t interact with a rep until after they have established a list of preferred vendors.” “ Marketing needs to view sales as their customer! ” How many times have you heard this one? To be honest, I’m probably guilty of saying these words myself.
THE ROI GUY | MONDAY, MAY 26, 2014
[Interactive] New Sales Rep Ramp Up Taking Longer than Ever
Customer Intelligence – tracking each customer interaction, discovery responses, analysis results and consumption of leave-behind reports, to fine tune the approach and drive improvements Click here to learn more how you can arm new sales reps with the right tools to Mind the Value Gap and drive ramp up success. become fully productive.
HUBSPOT | MONDAY, OCTOBER 11, 2010
[Interactive] Top 5 Inbound Marketing Articles to Start the Week: Humanizing Social Media
Social media now plays an important role in how many businesses are engaging with prospects and customers, but despite the implications of the term, it’s easy to question just how ‘human’ social media interactions really are. Social Media Humanization. Author: Mark Smiciklas on Social Media Explorer. Connect with HubSpot
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 11, 2011
[Interactive] 5 Tips For Sponsoring Virtual Events
Add video or an interactive demo to your virtual booth, or offer a giveaway for a relatively low-priced gadget. by Jesse Noyes | Tweet this. Like the paperless office or the Segway, the advent of virtual events came with predictions that the physical trade show would go the way of the dodo bird. But reality is often less dire. Mix It Up.
HUBSPOT | TUESDAY, MAY 27, 2014
[Interactive] How to Bridge the Gap Between In-Person and Online Lead Generation
As marketers, our strategies involve a span of countless online interactions from email to website to social media to webinars. How do you measure the value of a speech or understand the influence a conference had amid all the other interactions a prospective customer had with your company online? We often use bit.ly Offer an Exchange.
VOICE-BASED MARKETING | TUESDAY, AUGUST 13, 2013
[Interactive] 13 Best Practices for Improving Organic Search Rankings on Google
An analytics tool such as Google’s Universal Analytics is helpful for measuring changes in search traffic as well as tracking visitors interactions with your web site that are a direct result of SEO. 'Having your web pages rank high in Google’s organic search listings for important keywords can be incredibly valuable. Define a keyword list.
HUBSPOT | FRIDAY, JULY 15, 2011
[Interactive] 7 Great Ways to Promote and Track Offline Events
Nothing beats cementing an online relationship with a real live conversation, interaction, or new experience. Even if you aren't a software company, there may be different tools or sites that your audience interacts with on a regular basis. Luckily, all the inbound marketing tools we use are great for event promotion. Get creative!
VERTICAL RESPONSE | MONDAY, MARCH 10, 2014
[Interactive] 4 Must-Send Emails to Keep Your Business Top of Mind
Asking for feedback is an interactive way to stay top of mind with your customers. 'Sending out marketing emails regularly is a great way to keep your customers thinking about your business. “Emails are a cost-effective way to stay top of mind with customers,” says Meredith Liepelt, branding strategist for Rich Life Marketing.
INBOUND SALES NETWORK | FRIDAY, DECEMBER 7, 2012
[Interactive] Why B2B Companies Need Marketing Automation
When your customers go through a complex buying process, they will not make a purchase decision immediately after their first interaction with you. If your company is like most Business-to-Business (B2B) companies, you are involved in a complex sale involving many people throughout the various stages of the customer’s buying process.
HUBSPOT | FRIDAY, JUNE 7, 2013
[Interactive] Facebook Kills Sponsored Stories, Cuts Ad Products in Half
They''re these things: They''re posts generated in someone''s News Feed because a friend of theirs interacted with something you''re promoting. 'My buddy over at Nanigans broke some news to me this morning -- Facebook has announced it''s getting rid of Sponsored Stories. What''s Going Away. 1) Sponsored Stories (Duh). 2) Questions for Pages.
B2BBLOGGERS | WEDNESDAY, JULY 21, 2010
[Interactive] 5 P's of B2B Social Media Marketing | B2Bbloggers.com - B2B Social.
Citizen Conduct – more of a government requirement involving how to handle the interactions between civilian users and the public.Remember that your social media policy is only as effective as your social media education program, so offer a few training sessions. Employee Access – who will be allowed to use social media. Patience! Or Does It?
WINDMILL NETWORKING | MONDAY, OCTOBER 1, 2012
[Interactive] Guy Kawasaki and 10 Experts Chime in on the Value of Google Plus – and How You Can Start to Leverage It
4) Only circle ‘real life friends’ and are not open to the idea of interacting with people based on similar interests. Circle and interact and share specific trageted pieces of information with everyone relevant to you or your business. ~ +AmandaBlain. Add people to your circles and start interacting. What the Plus!
B2B MARKETING ONLINE | THURSDAY, DECEMBER 2, 2010
[Interactive] Email is dead, email is not dead, arrgh! Which is it?
Guest blog by Anthony Green, president, Concep: Over the last few years we have seen email interaction rates drop dramatically. People used to enjoy view rates of 40 to 50 per cent and everyone said it was their preferred channel to receive messages, but that has all changed. So what happened? Email is no longer an effective acquisition tool.
B2B MARKETING ONLINE | TUESDAY, NOVEMBER 9, 2010
[Interactive] Outlook positive for UK digital marketers despite fears of a double-dip recession and impending VAT rise
Vouchers, promotions and special offers received 17 per cent of the vote, followed by interactive ad banners at seven per cent and sponsored search engine links at just six per cent. Guest blog by Liane Dietrich, MD, LinkShare UK. These results are especially encouraging given the impending rise in VAT.
B2B MARKETING ONLINE | FRIDAY, OCTOBER 8, 2010
[Interactive] B2B mobile: Tipping point or another false dawn?
More exciting still, apps promise to transform the way individuals interact with brands online , enabling far greater and more intuitive access to content, and rendering websites as we know them redundant. Has mobile reached the tipping point as a B2B channel? Mobile has long been touted as a potentially revolutionary channel.
B2B MARKETING ONLINE | MONDAY, AUGUST 2, 2010
[Interactive] Does marketing need to be ‘official’?
So it’s official. Relationship building websites work. At least that is the finding of a study on P&G’s customer experience website in Greece (the equivalent of www. supersavvyme.com). So far, so good. Except they haven’t compared it to other relationship building websites. Or outside Greece. Answer? Not really. Would welcome anyone’s views.
VIDYARD | THURSDAY, SEPTEMBER 19, 2013
[Interactive] How to use Video in your Email Marketing Campaigns
Because the two major email clients (Outlook and Gmail) do not support video playback, you have to get a bit creative to give your readers an interactive video experience. 'Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. Image courtesy of VideoEmail.com).
FATHOM | WEDNESDAY, OCTOBER 9, 2013
[Interactive] Fathom’s Brad Miller Presenting At Lifecycle Messaging Conference
If you’re not attending the conference, but want to know more about the customer life cycle and messaging strategies, check out some recent posts written by Fathom and Right On Interactive in a series of guest exchanges: Segmentation and Leads. 'A lot is said these days about appealing to the entire customer purchase process or life cycle.
HUBSPOT | THURSDAY, SEPTEMBER 12, 2013
[Interactive] Is Social Media Killing Brands?
Think like people, talk like people, interact with people like people. 'This past week, I heard something that I hope to never hear again in my life. What the. was my first reaction. was at a content marketing conference where an entire group of sessions was dedicated to social media. So let''s break it down here to figure it out. Schultz?
MARKETRI | TUESDAY, APRIL 23, 2013
[Interactive] How Can Marketing and Business Development Work Together to Maximize Results?
firm that understands the role of each function and how they interact and support one another will be able to leverage both functions to realize more streamlined business growth and a higher return on investment. But, how do these departments and key attributes effectively work together to increase a firm’s ROI? Firm Messaging.
HUBSPOT | THURSDAY, JANUARY 31, 2013
[Interactive] The Sales Professional's Guide to Building Rapport With Leads
If you're using HubSpot software, it's really easy to find this kind of information -- just pop open their Contact record , and see a history of how they've interacted with your brand on social media. Marketers and salespeople alike are both concerned with building rapport with leads. once they get into Sales' hands. you just have your voice.
SYNECORE | SATURDAY, JUNE 28, 2014
[Interactive] The 9 Website Performance Metrics That Matter
The percentage of visitors who leave your site quickly having no interactions. 'When it comes to marketing your business online, simply having a website isn''t enough to make your brand successful. You need a website that actually works at attracting and converting new customers. But how do you ensure this? Unique Visitor Traffic.
INDUSTRIAL MARKETING TODAY | WEDNESDAY, MAY 11, 2011
[Interactive] Thought Leadership: Marketing Engineering Services with Technical Articles
Add video and audio to PowerPoint slides and create a more interactive content for the web. Are you an in-house marketer or a consultant tasked with promoting engineering services? Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. What is thought leadership? Moore
VIDYARD | TUESDAY, JANUARY 14, 2014
[Interactive] What Every Marketer Needs to Know About Lead Scoring With Video
While neither of these leads is interested enough to be sent directly to the sales team, additional interactions will contribute to their lead score and move them towards a higher level of qualification. 'Editors note: This blog post originally appeared as contributed content on the Heinz Marketing blog. How to Get Started. Priority. Action.
SOCIAL MEDIA B2B | TUESDAY, MARCH 20, 2012
[Interactive] 3 Unique Ideas from SXSW B2B Social Media Panel
Integrate game mechanics into an interaction to emotionally engage and empower users. At this year’s SXSW, one of the strongest B2B social media sessions was the panel “ Social Media in the Underground World of B2B.” The panel opened by covering social strategy and engagement. Show the connection from social to sales.
WEBBIQUITY | WEDNESDAY, SEPTEMBER 19, 2012
[Interactive] 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far
Missing from the list though is Workface , the first non-Facebook-owned interactive profile and multi-format chat tool to be fully functional in Facebook. With up to 40% of traffic coming from smartphones that is a lot of lost interaction.” So what are the best tactics for marketing and advertising on Facebook? STARS **. Only 0.05
SALES INTELLIGENCE VIEW | TUESDAY, DECEMBER 27, 2011
[Interactive] How are successful salespeople leveraging social media for selling? – Creating Value
Step 2: Be there Step 3: Contribute without intruding on the safe social environment people are interacting in. This is the final post in a study we created along with Focus.com to discuss the best practices to leverage social media for sales teams. Some of these experts are listed in our post on the 25 most influential sales leaders. Heinz).
LEADERSHIP | TUESDAY, MAY 13, 2014
[Interactive] 6 Distinguishing Traits of the New Age B2B Buyer —And 6 B2B Lead Generation Tips to Engage
It’s a bit ironical if you think about it—on the one hand, marketing is all about personalization, but on the other hand, the buyer does not want to make contact with a salesperson or have any hint of a sales pitch until he or she decides the time is right, or that the interaction is even required at all. Search and Research Savvy.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 18, 2012
[Interactive] How to Use LinkedIn to Generate and Qualify B2B Leads
Provide evidence to help qualify company and/or employees in business interactions. by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. with less activity on the weekends.
MANHATTAN MARKETING MAVEN | WEDNESDAY, JULY 13, 2011
[Interactive] Facebook is a Numbers Game!
Then factor in EdgeRank which essentially filters OUT all but 10% of fans based on their interactions with your posts and your branded page on Facebook. The race to get Facebook fans mesmerizes clients. guess because its easy to measure and a pure ego thing. Zarella makes two persuasive points. Consider the math.
LEADERSHIP | TUESDAY, APRIL 22, 2014
[Interactive] Is it Time to Change the Universal Definition of a Lead?
The buyer, on the other hand, has reached the point of fatigue from being bombarded by automated interactions with CRM and social software rather than a real person. Willingness to engage – Prospect is ready and willing to receive further sales interaction. Has this changed? Let’s discuss this…. Business is now personal.
HUBSPOT | WEDNESDAY, MARCH 14, 2012
[Interactive] How to Run a Twitter Campaign the Right Way (#JayZSyncShow)
It was an interactive, 90-minute event hosted Monday night that was broadcast live in Austin, live on YouTube , on the Vevo mobile and tablet platform, and now on-demand until March 19th on Xbox Live and the American Express Twitter account and YouTube channel. You've probably heard about SXSW, currently in full swing in Austin, TX. wd0BDe.
HUBSPOT | TUESDAY, MARCH 15, 2011
[Interactive] The Future of Foursquare: Understanding Location-Based Marketing
At SXSW Interactive, Foursquare founder Dennis Crowley and Mashable founder Pete Cashmore took the stage for an interview about the future and evolution of location-based social network Foursquare. Crowley also elaborated on the recent launch of Foursquare's 3.0 version. Creating Serendipitous Experiences. Prompting People to Be Proactive.
HUBSPOT | MONDAY, OCTOBER 17, 2011
[Interactive] 5 Ways to Instantly Improve Marketing With Data
Check the analytics for each platform you utilize, and see how many people are interacting with you on each of those sites. More than likely, your customers are interacting more on one than another. This is a guest post written by Pam Sahota. Data may seem intimidating, but it can also be a marketer’s best friend. Keep reading!
B2B LEAD GENERATION BLOG | MONDAY, MAY 23, 2005
[Interactive] B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Dont waste their time with a sales pitch.
BUZZ MARKETING FOR TECHNOLOGY | SATURDAY, JUNE 28, 2008
[Interactive] Toward a New Knowledge Society
Stallman Slide 28: Harder Answers From the inside, you see the tubes Look for connections, interactions (or more concretely, XML and APIs) Its not a truck. Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading.
HUBSPOT | WEDNESDAY, FEBRUARY 13, 2013
[Interactive] Creating Marketing People Love: 29 Tips From Industry Experts [Slideshow]
3) "Your relationship with a customer is only as good as your last interaction with them." "Love is everything it's cracked up to be … It really is worth fighting for, being brave for, risking everything for." - Erica Jong. With Valentine’s Day just around the corner, love is all around. The result? Tweet This Quote From @PeterStringer.
SYNECORE | SATURDAY, FEBRUARY 1, 2014
[Interactive] Pin to Win: Social Sharing on Pinterest Trumps Email
Businesses selling directly to consumers can leverage Pinterest’s interactive visual imagery to foster brand affinity and increase sales conversion. 'I’ve long argued that Pinterest is the most sales-actionable social network around. As such, the site is rife with pools of “affinity,” each full of latent purchase intent. Here’s why.
KOMARKETING ASSOCIATES | THURSDAY, AUGUST 29, 2013
[Interactive] For B2B Internet Marketers in the Industrial Sector: Bigger Opportunities But Greater Challenges Await
Event Information and User Interaction. LinkedIn, Facebook, and Twitter are all making positive strides in providing marketers information on activity performance (interactions, clicks, impressions, etc). Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Final Thoughts.
WORKFACE | THURSDAY, JANUARY 5, 2012
[Interactive] How Weird are We?
The way of the world is now more information, more choice, more freedom, and more interaction. By: Harvey Mackay. For years I have been promoting the concept that you must "humanize your selling strategy." The short explanation for this plan is that you must match your sales approach to the individual or company who will buy your product.
HUBSPOT | MONDAY, JUNE 27, 2011
[Interactive] How Do You Tie in Social Media with Email? [Marketing Cast]
Let the Two Systems Interact. Email is dead. Social media is just fluff. This sort of sweeping statements have come up in the digital landscape. Let’s put them aside for a moment. What if we married email marketing and social media? It is a great combination, says David Meerman Scott. Email Is a Closed System. How to Tie Them Together.
ANNUITAS | TUESDAY, APRIL 8, 2014
[Interactive] Data Touches Everything at the Marketo User Summit #MKTGNATION14
If, for example, salespeople are making changes that they shouldn’t, then the prospects and customers that are actively engaged with your brand might suddenly be excluded from the programs you want them to interact with. Be it big data or customer data, behavioral data or firmographic data, people are talking about it — and for good reason.
ENGAGE | THURSDAY, SEPTEMBER 29, 2011
[Interactive] 7 Ways for Your Company to Break the Ice with the Blogosphere
Get a guest blogger If you’ve enjoyed reading certain bloggers in your industry or interact with unique, interesting, and intelligent people in any capacity, consider asking them to write a post for your blog. D oes your organization have a blog? So are so many organizations not taking advantage of the blogging channel?
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, OCTOBER 11, 2011
[Interactive] Is it time for an anonymity movement to challenge Facebook?
When thinking about the future of social networks, it is impossible not to think about China and the way its social networks could change how we interact …. I ‘m delighted to feature today a guest post from Gregory Pouy, one of France’s top marketing bloggers. I’m very familiar with how Facebook has evolved. Big Brother?
JILL KONRATH'S SELLING TO BIG COMPANIES | THURSDAY, SEPTEMBER 20, 2012
[Interactive] Make the Most of Your Blog
Encourage interaction. Today's post from the Chamber of Commerce features business-growth advice for small companies. Business blogs are a great way to give potential clients free information and boost your brand. Where some companies go wrong, however, is in the execution. Update it weekly. Think about SEO. Submit your blog URL.
HUBSPOT | THURSDAY, AUGUST 25, 2011
[Interactive] How Marketing Automation Fits Into Inbound Marketing
Do Your Research: Make sure that the messages triggered for customers reflect their interactions with your company at that particular point. Buyers seek to engage with vendors interactively, clarifying, sharing ideas, and asking questions rather than simply being an audience for sales and marketing messages." Connect with HubSpot
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MAY 3, 2011
[Interactive] Six ways to make money from Empire Avenue
This is a fun game that encourages “shout outs and interaction. Have you heard of Empire Avenue ? It seems to have caught fire and is the latest social media blog-darling. In short it’s networking, gaming, aggregation and social media status in one fun little package. What are you people waiting for? Just what we need.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JUNE 8, 2010
[Interactive] Is this Foursquare or Bore-square?
That was pretty cool but since I was at a family celebration, I really didn’t want to interact and hoped they wouldn’t come by. I think I “get Foursquare. I really do. understand there could be significant business benefits and opportunities to build customer loyalty. So I did… Early buzz. Call me Mr. Mayor.
BLUE FOCUS MARKETING | WEDNESDAY, OCTOBER 23, 2013
[Interactive] [VIDEO Book Trailer] @BlueFocus @SocialEmployee (McGraw-Hill, 2013) Möbius Model #SocBiz
proposes a new way of looking at relationship-building and social interaction in the digital bazaar, one with infinite possibility and endless points of entry built right into its DNA. The video, titled “What is a Möbius Strip?” As we explain in the video, anyone can make a möbius strip. Watch the video to find out! FOR EWORD by David C.
MODERN B2B MARKETING | WEDNESDAY, JUNE 11, 2014
[Interactive] The Future of Digital Marketing is Already Here
organizations interact with customers and prospects in five or more channels. 'Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. ITjsb22-EwQ&feature=kp.
MARKETING INTERACTIONS | FRIDAY, OCTOBER 29, 2010
[Interactive] Wise and interesting words
The interactive tools they've developed to enable marketers to build the accountability and respect that shifts executive perspective from viewing marketing as a cost center to seeing it as a valuable revenue driver are impressive. have to say that I'm really impressed. Well, thankfully, that's no longer true.
VERTICAL RESPONSE | FRIDAY, AUGUST 30, 2013
[Interactive] 6 Hot Tips & Tools to Optimize Your Content
Having this added turbo power in the SERPs can help your content get higher click through rates and increase your authority with search engines, resulting in more interaction with your content. You may even have a blog. Those are all great tactics for creating and sharing content about your business. Your Content Must Be Useful. Keywords.
MARKETING ACTION | TUESDAY, OCTOBER 8, 2013
[Interactive] Blurred Lines: Where Does Marketing End and Sales Begin?
It includes seeing how buyers interact with you online, measuring their behavior, and tying that intelligence into your marketing and sales process. In the consideration phase, you narrow down your interactions more. Marketing and innovation produce results; all the rest are costs. Optimize your lead to revenue process at each stage.
VIDYARD | THURSDAY, OCTOBER 3, 2013
[Interactive] What I Learned at Video Marketing Space Camp
Customers expect self-serve content they can interact with at any time. 'After successfully hosting marketers at our Kitchener headquarters in June, our team was really pumped to take our Space Camp event on the road to Toronto. When you consider how brands like Red Bull produce content, you can learn a lot from their process. videospacecamp.
WRITING ON THE WEB | WEDNESDAY, DECEMBER 19, 2012
[Interactive] Tips for Better Blog Outreach and Blog Marketing
Small business owners know that a well-formulated blog with consistently fresh content can improve brand image, customer interaction and overall revenue. How can you make the most of your blog marketing and outreach ? Here are some helpful tips so that your business blog attracts more readers, and you get found, get known, and get clients.
WRITING ON THE WEB | WEDNESDAY, MAY 4, 2011
[Interactive] The Sociology of Social Media: TED TV Talks
Stefana Broadbent: How the Internet enables intimacy : The internet is generally deemed a tool that makes humans more distant from one another, engaging in less real-time interaction. Having fun while learning has become my idea of a really good time. Forget drugs, booze and rock and roll. Unbelievable, non ? Blog this on Blogger. Digg this!
WRITING ON THE WEB | THURSDAY, AUGUST 26, 2010
[Interactive] Content Marketing Tips from Computer Games
Games are interactive and require the brain to engage in ways that reading a book doesn’t. What can we learn from online computer games about content marketing for business? lot, apparently. If you write content designed to trigger action in readers, pay attention to this. Money spent on games has now surpassed movies and books.
B2B MARKETING TRACTION | THURSDAY, SEPTEMBER 30, 2010
[Interactive] What to Do When the Social Media Horse Has Already Left The Barn?
But, the nature of social media is that it should be organic, passionate and based on humans interacting. Tweet. Organizations large and small are finding that employees, divisions and other factions have jumped into social media without guidelines or social media strategy from the central organization. What can the organization do?
REPUTATION TO REVENUE | THURSDAY, DECEMBER 3, 2009
[Interactive] More evidence that give-to-get is the key to success
You see it in companies that persist in spending more on promotion and pitch than on interaction and collaboration. It's pretty much a cliche to say that marketing today is all about give-to-get. You provide customers and prospects with new ideas, new experiences, and new connections in order to earn their attention. not sales pitches).
MARKETRI | THURSDAY, MAY 2, 2013
[Interactive] The Elevator Pitch: How to Craft an Effective "30 Second Commercial"
As marketers for the professional services industry, we’ve found that the best way to avoid such pitfalls is by creating a “30 second commercial” (aka “elevator pitch”) for your firm and training employees to use it in their face-to-face interactions with clients and prospects. Part 1: The Introduction.
BLUE FOCUS MARKETING | THURSDAY, MAY 8, 2014
[Interactive] ANNOUNCEMENT: @Forbes Top 40 Social Media #Marketing Masters #SocBiz #SocialSelling
It has been an absolute honor to interact and work with so many of them. 'Social marketing is a tricky proposition. To be successful, one must develop a strong presence on social channels, but they must do so without appearing pushy, needy, vain, or otherwise undesirable and unworthy of attention. Naturally, there are nuances to the process.
MARKETING ACTION | MONDAY, FEBRUARY 3, 2014
[Interactive] An Act-On Conversation: Anneke Seley and Shawn Naggiar Talk Inside Sales
Thursday February 6th, Anneke will moderate an interactive panel: “Ask An Expert, Ask Your Peers,” at the AA-ISP (American Association of Inside Sales Professionals) Inside Sales 2014 event in San Francisco. You don’t typically go visit a customer on the first interaction. SHAWN : Anneke, you were an early inside sales leader.
INBLURBS | TUESDAY, AUGUST 16, 2011
[Interactive] The sense and nonsense of Social Media Groups
Take your time to go through potential Social Media Groups to find out which one offers the best interaction and in which one interesting conversations are happen. There is a simple rule: The more people are in a group and the more interaction is happen the better are your chances to participate and to get seen! The more the better.
SALES PROSPECTING PERSPECTIVES | FRIDAY, OCTOBER 11, 2013
[Interactive] Sales Prospecting Perspectives Weekly Recap - Week of October 11, 2013
It involves both speaking and listening, and sometimes, interacting with prospects who have different communication styles can be hard. 'Happy Friday, blog readers! Here are some of our favorite sales and marketing posts that we shared on our Twitter feed this week. How to Measure Outbound Sales Success. Check it out!
SALES PROSPECTING PERSPECTIVES | FRIDAY, SEPTEMBER 27, 2013
[Interactive] Sales Prospecting Perspectives Weekly Recap - Week of September 27, 2013
Ardath Albee of Marketing Interactions wrote, Are B2B Marketing Priorities Out of Whack? 'Happy Friday! As Q4 approaches, I’m sure we’re all excited to pass more leads and have more conversations, as well as celebrate those Q4 holidays, like Halloween, we know and love. Why is it always taboo to use humor over the phone with CEOs?
B2B IDEAS @ WORK | FRIDAY, APRIL 29, 2011
[Interactive] B2B Marketing Events Around The World - May 2011
May 19 , How to Acquire More Customers: The Killer Business Strategy Atlanta, GA: Ken Robbins, President & Founder of Response Mine Interactive will be speaking at May’s DMA Atlanta luncheon. The changing nature of our industry propels us to stay on top of the latest trends. Navy use social media. and mobile applications.
CONFLUENT FORMS | TUESDAY, APRIL 10, 2012
[Interactive] What should my website redesign cost?
Web design projects can also vary, beginning at a few simple pages in a "brochure" website to complex websites that have a content management system, e-commerce, and interactive features. We get asked how much a website should cost at least once a week. It can be by friends, friends of friends, business connections, anyone really.
READYPULSE | MONDAY, JULY 15, 2013
[Interactive] Top 10 Things Every Athlete Should Be Doing In Social Media
Be Involved In Brand Interaction. 'Download the Savvy Digital Marketer''s Guide to Social Content Marketing! Social Media has made athletes more accessible than they’ve ever been. So, how should athletes go about managing their personal social media to be attractive to their sponsors and fans? The following list is a great start: 1.
INBLURBS | FRIDAY, AUGUST 19, 2011
[Interactive] Social Media puts your business at risk! Are you prepared?
You need to have a plan how to interact with you audience in good and bad times. The marketing technology company Alterian found out that 80% of companies struggle to analyze their social media data. How about your business? Are you monitoring social media to know what conversation is going on about your company? Bad news spread faster.
INBLURBS | MONDAY, MARCH 7, 2011
[Interactive] Easy Inbound Marketing for Real Estate Agents
The world most popular micro blogging tool gives you the opportunity to interact with your audience on the move with your mobile device. As every business, real estate agents need to get leads to sell real estate. As times get tougher real estate agents are confronted with a massive change of their business as other industries are. Facebook.
VIDYARD | WEDNESDAY, JUNE 4, 2014
[Interactive] Assembling an Extra Powerful Marketing Team
You’ll want a person who’s tactful, social, and can spot opportunity in various interactions to insert your helpful brand content. Senior marketing leaders need to unite the right people with the right set of complementary powers to be successful. In fact, it’s actually a lot like Marvel’s X-men. The Ideal Mutant Marketing Team. Demando.
VERTICAL RESPONSE | WEDNESDAY, JUNE 4, 2014
[Interactive] Add Sizzle to Your Content with Eye Catching Images
You can create several boards (try three to five) with beautiful images and backlinks, and use them to drive traffic back to your website as well as to interact with other people on the network. 'The battle for reader attention isn’t limited to catchy headlines and subject lines. Eye-popping images can also captivate. Thinkstock.
DELICIOUS B2BMARKETING | TUESDAY, DECEMBER 11, 2012
[Interactive] A 50-Point Checklist For Creating The Ultimate Landing Page
He is a former Director of Marketing & Interaction Designer who tends to use metaphor more than he probably should in his writing. He is a former Director of Marketing & Interaction Designer who tends to use metaphor more than he probably should in his writing. Build, Publish & A/B Test Landing Pages Without IT. About.
SOCIAL MEDIA B2B | TUESDAY, MARCH 1, 2011
[Interactive] 5 Tips for Creating Share-Worthy B2B Email Content
Providing links to your videos, podcasts or other interactive content is becoming more common- even in B2B emails. Just because your B2B email recipients are business contacts doesn’t mean your email content can’t be interesting enough to start conversations and generate social shares. Start a conversation.
E-STORM | MONDAY, DECEMBER 7, 2009
[Interactive] Top 10 Resources for Multichannel (aka Cross Channel) Analytics.
Cancel Reply Leave a Reply « Multichannel Marketing: PPC vs TV, and PPC vs Radio Top 10 Resources – Social Media Strategy & Marketing » About e-storm e-storm International is an interactive marketing and advertising agency that delivers the best possible experience for the consumer. Big caveat! Comment or let us know.
MODERN B2B MARKETING | MONDAY, JUNE 13, 2011
[Interactive] ExactTarget, Marketo Announce Strategic Partnership to Integrate Marketing Technologies
To power this new channel for Marketo, we have agreed to integrate a version of Marketo’s products with ExactTarget’s exciting new Interactive Marketing Hub. by Phil Fernandez As I think about what it takes to build a great company, several priorities come to mind. To learn more about this partnership, please click here.
BIZNOLOGY | TUESDAY, JULY 1, 2014
[Interactive] Google+ on its Third Birthday
won’t even go into Google Authorship or the Penguin and Panda algorithm changes that favor real people, authentic online engagement, and viral content that demands real human interaction and legitimate movement over social networks and through social media — that’s all inside baseball. Ceci N’Est Pas les Médias Sociaux. No more.
MARKETING ACTION | TUESDAY, OCTOBER 1, 2013
[Interactive] Do Emotions Play a Role In B2B Sales?
The buyer needs to interact with the supplier and manage them to a good performance as well. 'If you answered Yes to that question, here’s the follow-on: Does the buyer feel the same kinds of emotions when they’re engaged in a B2B buying cycle as they do in a B2C cycle? We’re in a no-nonsense industry, not sure if emotions play a role.”
VOICE-BASED MARKETING | TUESDAY, APRIL 15, 2014
[Interactive] Google Universal Analytics Rolls Out to Primetime: Have You Made the Switch?
With Universal, marketing teams everywhere are provided the ability to view and track online and offline interactions in one unified interface. 'Google announced last week that Universal Analytics is out of beta and is now being rolled into primetime. Remarketing and Content Experiments. Tracking Offline Conversions.