MARKETING INTERACTIONS | SUNDAY, JUNE 6, 2010
[Interactive] Webinar Q&A: Content is Marketing Currency
The catch is transferring people’s attention from interacting with you personally to motivation for them to go online “building traffic” after the fact. On Wednesday, I answered a question that had been asked during the webinar about how to improve a content strategy you already have with the post Take Your Content Marketing Up Stream.
VERTICAL RESPONSE | TUESDAY, JULY 29, 2014
[Interactive] 6 Tips to Creating an Ideal Landing Page
Also, if your video isn’t getting much interaction, change it with something more valuable. 'Having a well-designed landing page will go a long way when it comes to bringing in conversions. Follow these tips and best practices the create the ideal landing page for your business. Who is my audience? Where are they coming from?”
HINGE MARKETING | THURSDAY, AUGUST 21, 2014
[Interactive] How to Use SlideShare for B2B Lead Generation
Interaction and engagement. Collection of detailed analytics like performance metrics, user identities, and interaction details. 'Experiencing a plateau in leads? It might be seasonally related — or it might be time to think outside the box with where you are targeting B2B lead generation. Consider this. Tell a story. Embedding.
BUYEROLOGY | MONDAY, JUNE 14, 2010
[Interactive] The Redesign of Customer Experience in the Digital Age
While customer experience initiatives have been put into place several years ago, recent fast paced evolution in customer interaction suggest it may be time to rethink and redesign customer experiences. Image via Wikipedia. Orienteering has become the new rage of outdoor sports and hiking.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, FEBRUARY 2, 2010
[Interactive] LinkedIn: A goldmine of business opportunity
One example is my relationship with Dr. Ben Hanna , now VP of Dex Interactive. This is the third and final (for now) personal case study on how the social web delivers unexpected business benefits. This story features LinkedIn, a powerhouse generator of business connections. . Another example led to a direct business opportunity. An
FEARLESS COMPETITOR | WEDNESDAY, MARCH 28, 2012
[Interactive] Are you a VP, Marketing, content leader or channel director? If so, this is for you.
It is a live, interactive video briefing. Mark your calendar for this LIVE special video briefing tomorrow, March 29th at 2:03pm ET. Practices to Create Content Like a Publisher. Looking to plan your week? suggest you put this video briefing on your calendar. Since Content is the Fuel of Revenue today, it’s a must-see event.
KOMARKETING ASSOCIATES | WEDNESDAY, SEPTEMBER 25, 2013
[Interactive] The Big List of (Not Provided) Search Recommendations for B2B Marketers
Google Quietly Moves to Totally Secure Search – via Path Interactive. 'A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. Seek to educate management ahead of time about the change. – via Moz.
WEBBIQUITY | WEDNESDAY, MAY 28, 2014
[Interactive] Two Database Marketing Principles to Increase Email Marketing ROI
When a prospect ends their automatic email interaction with you – they’ll often end up in the “bucket.” 'Guest post by Daniel Faggella. Building an email list is vital for online business success. But it takes time, money, and work. Principle 1: The Yellow Brick Road. Can you tailor your message to the phase of the funnel I’m in?
HINGE MARKETING | TUESDAY, AUGUST 5, 2014
[Interactive] What to Know about LinkedIn Groups in Management Consulting, HR, Law and other Professional Services
Once you establish your network, the best way to engage and interact with them is through groups. If you respond to a particular comment, use the names of the people you are interacting with to address them directly. But do you know exactly how to proceed? Why LinkedIn over Other Platforms? Below are three steps to get started.
WINDMILL NETWORKING | TUESDAY, APRIL 24, 2012
[Interactive] Social Media’s Influence: Content is Key!
Based mainly on algorithms that compute the online interaction and engagement prompted by new influencers, this recent growth industry allows brands to identify the stakeholders that demonstrate the greatest impact on their audience. HOW A NOBODY CAN BECOME A SOMEBODY Social media’s tremendous power now rests in the hands of those using it.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 23, 2011
[Interactive] Stop shoving social media down my throat
Of all the people I interact with on the social web, I would say I am most in-tune with Jay Baer. It’s time to step up and address one of the great myths pervading the social web — that an essential best practice is decentralizing social media marketing and pushing it down to employees at every level of the company.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JULY 18, 2010
[Interactive] Twitter time-savers: Tweet success in just 20 minutes a day
2) If you’re only spending 20 minutes a day, do it at different times of the day so you have the chance to interact with a broader range of people. “How much time should I spend on Twitter? is a question I get asked repeatedly. And last week one person upped the game by asking, “But what if I only have 20 minutes a day?.
B2B MARKETING INSIDER | TUESDAY, DECEMBER 7, 2010
[Interactive] The Future of B2B Marketing: It's Social
Buying, once a one-way interaction between an informed seller and a curious buyer, has become a conversation between equals, and the revolution in buying behavior is still ongoing. This got me to thinking. And so this led me to the conclusion that the broader future of B2B Marketing is Social! But what does that mean…?
B2B IDEAS @ WORK | FRIDAY, APRIL 29, 2011
[Interactive] B2B Marketing Events Around The World - May 2011
May 19 , How to Acquire More Customers: The Killer Business Strategy Atlanta, GA: Ken Robbins, President & Founder of Response Mine Interactive will be speaking at May’s DMA Atlanta luncheon. The changing nature of our industry propels us to stay on top of the latest trends. Navy use social media. and mobile applications.
HUBSPOT | MONDAY, NOVEMBER 5, 2012
[Interactive] 10 Clever Website Error Messages From Creative Companies
Source: How Interactive Design. Website up-time -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down. your website will totally still go down. Source: Apple II Bits.
HUBSPOT | MONDAY, JULY 18, 2011
[Interactive] How to Spend Time on Inbound Marketing [Marketing Cast]
It takes time to write a blog post, to interact on Twitter or produce a YouTube video. There is no doubt that inbound marketing takes time. But it’s time worth spending. The idea of spending time to create content in order to generate interest in your business is absolutely essential. Think About It As An Exercise. Connect with HubSpot
INBOUND SALES NETWORK | THURSDAY, AUGUST 25, 2011
[Interactive] The Tragic Feud between Sales and Marketing
Salespeople complain that marketers don’t understand customers, they set prices too high, and the materials they produce are off the mark and useless in an interaction with a real customer. In too many companies, Sales and Marketing feud like Romeo and Juliet ’s Capulets and the Montagues. B2B Buyers are Frustrated.
INTEGRATED B2B | FRIDAY, OCTOBER 19, 2012
[Interactive] B2B and the tourism industry: A strong digital strategy can make the difference
By targeting content to specific business sectors, increasing interactivity, making better use of storytelling and video—and making this content shareable—and adapting content to emerging markets and different cultures, digital B2B platforms can help improve the overall B2B strategy of the tourism industry. trillion globally in 2012. Vidal.
MODERN B2B MARKETING | FRIDAY, OCTOBER 18, 2013
[Interactive] 5 Ways to Engage Readers Through Curated Content
Anything that gets people interacting in new ways is likely to drive deeper engagement, and repurposing content across multiple platforms allows you to get more mileage out of every idea. 'Author: Pawan Deshpande Creating fresh content is a vital part of any content marketing strategy, but you don’t always have to start from scratch.
FATHOM | WEDNESDAY, OCTOBER 9, 2013
[Interactive] Fathom’s Brad Miller Presenting At Lifecycle Messaging Conference
If you’re not attending the conference, but want to know more about the customer life cycle and messaging strategies, check out some recent posts written by Fathom and Right On Interactive in a series of guest exchanges: Segmentation and Leads. 'A lot is said these days about appealing to the entire customer purchase process or life cycle.
B2B MARKETING INSIDER | TUESDAY, MARCH 1, 2011
[Interactive] B2B Marketing Mistakes: Do You Label Your Target Audience?
When I see marketing content that adds an unnecessary or inappropriate qualifier to try and get a specific segment of people to read, register, or interact with the piece of content. Want to know what B2B marketing mistake makes me the craziest? Will I get more B2B marketers to read? And B2B marketing is my topic, not necessarily my audience.
MANHATTAN MARKETING MAVEN | TUESDAY, NOVEMBER 16, 2010
[Interactive] The QR Code Quandry
Proponents argue that QR codes offer the real estate and interactivity that print, outdoor, wearable’s and other media lack. There seems to be a flurry of QR code use. Are they the next cool thing or are they useless? The mechanics of QR code use are rudimentary in the United States. Hardly anybody knows what they are. Coupons. Shelf talkers.
MANHATTAN MARKETING MAVEN | SATURDAY, OCTOBER 2, 2010
[Interactive] Online Couponing is UP 49%
Coming soon are more, easier to use mobile coupons and codes that will be distributed digitally and will eventually rely on electronic interactions between hand units and POS systems. If you think only little old ladies clip and use coupons; think again. million using 1.6 Other hot brands include IHOP, KFC, Subway and DQ. They don’t read.
HUBSPOT | SUNDAY, JANUARY 20, 2013
[Interactive] LinkedIn Answers Kicks the Bucket, and Other Marketing Stories of the Week
Give your current fans a reason to interact with your Page, but also learn how to further attract the right kinds of fans. Additionally, this Adobe research showed that 49% of tablet users want to see interactive images and slideshows, while 60% of smartphone users want location-based services. Let's get started! Awesome. Now what?
SOCIAL MEDIA B2B | WEDNESDAY, JUNE 22, 2011
[Interactive] The Long Tail Story of B2B Social Media
Steps to Visualizing B2B Social Media Data Once B2B companies start creating social profiles and interacting with. B2B marketers who are new to social media frequently take a traditional approach to messaging and carefully craft every message as if it were the final version of a print brochure. Storytelling. It creates a connection. Network.
B2B MARKETING TRACTION | THURSDAY, MARCH 8, 2012
[Interactive] Do Your Website Visitors Feel Like They’re on Another Planet?
Once they’ve landed on your home page, is there a way for them to interact? Do visitors on your site feel like they’ve landed on another planet? Is there a smiling receptionist to great them, and perhaps a basket of fruit or flowers on display? In the article Caldicott talks about a brand’s likeability factor.
HUBSPOT | SUNDAY, JULY 8, 2012
[Interactive] The History of the Internet, And Other Marketing Stories of the Week
On Thursday, Mashable published an awesome, interactive infographic on the history of the internet. Seems like the majority of the American marketing world was away on vacation this week. And if you were still stuck in the office, cheers to you, committed marketer !). The History of the Internet, In One Pretty Infographic, From Mashable.
AD YOUR COMMENT HERE | TUESDAY, SEPTEMBER 6, 2011
[Interactive] Summary: Social Media Marketing Report 2011 [REPORT]
Facebook can give more than 140 characters and the interaction on FB tends to be more in depth than just a simple glance or retweet. Overall one third of marketers said that they had only used social media for a year in 2010, while this year that number has jumped to 50%. ages 20-29, spend most time). Twitter (84%). LinkedIn (71%).
FUNNEL FOCUS | WEDNESDAY, MAY 19, 2010
[Interactive] How the Human Touch Impacts Marketing Performance – 5 Questions for Brian Carroll
It’s the human touch of conversation that provides the certainty that a lead is sales ready and that comes from the many nuances gleaned from a personal interaction. You may have the best content in the world, but there are just some things that must be discovered through a human two-way conversation. How the decision process works.
MARKETING INTERACTIONS | SUNDAY, JULY 5, 2009
[Interactive] B2B Prospects in Funnels more than Pipelines
read somewhere (if anyone knows, tell me and I'll give credit) that—in the eyes of buyers—40% of the sale is dependent upon their interactions with salespeople. It should come as no surprise that your B2B marketing content and nurturing programs are being tapped to provide value farther across the buying process.
HUBSPOT | MONDAY, OCTOBER 31, 2011
[Interactive] 5 Lessons Trick-or-Treaters Can Teach Us About Inbound Marketing
Kimberly is a project manager and in-house social marketer at ListEngage , a full service interactive marketing firm. Marketing Takeaway: Give away valuable content freely, and always interact with the folks who stop by! This is a guest post written by Kimberly Lindquist. Lesson 1: Make Sure They Know You’re Home.
FUNNEL FOCUS | WEDNESDAY, JUNE 23, 2010
[Interactive] Improve Lead Nurturing Process Execution with Decision Trees
We find that our customers who deploy marketing automation to execute a defined nurturing process are able to realize outstanding results including, higher qualified leads, increased sales interactions and shorter sales cycles. With a drag and drop interface, marketers can easily create navigable paths based on a lead’s activity and interest.
ENGAGE | THURSDAY, SEPTEMBER 29, 2011
[Interactive] 7 Ways for Your Company to Break the Ice with the Blogosphere
Get a guest blogger If you’ve enjoyed reading certain bloggers in your industry or interact with unique, interesting, and intelligent people in any capacity, consider asking them to write a post for your blog. D oes your organization have a blog? So are so many organizations not taking advantage of the blogging channel?
BIZNOLOGY | WEDNESDAY, OCTOBER 27, 2010
[Interactive] Can the Yellow Pages Beat Google?
Gord's part of a new brand called Meditative that sounds like it is trying to be the Interactive agency for small businesses that formerly had no marketing outlet besides that venerable yellow book. Image via Wikipedia. The nerve of them!) So, what advantages could the Yellow Pages possibly have over Google? And this isn't a new trend.
LEDGER BENNETT | THURSDAY, NOVEMBER 22, 2012
[Interactive] Inbound Content Marketing
'With customers being 57% through their buying cycle before interacting with the supplier, marketing is responsible for owning more and driving greater progression to sale than ever before. Naturally, this creates the requirement for an effective inbound strategy. Download A3 Infographic: Inbound Content Marketing. Thought Leadership.
HUBSPOT | THURSDAY, JULY 3, 2014
[Interactive] 9 Hilarious Out-of-Office Email Auto-Replies
Sources: Future Ideas , Forthea Interactive , We Are FINE , HITC. 'Without fail, I almost always forget to put up an out-of-office autoreply message when I''m headed out for vacation. It''s one of those things I remember just as I''m shutting down, or sometimes even after I''ve already left. Heh, sorry guys.). Bold move. 7) Hi. STILL WAITING.
WEBBIQUITY | MONDAY, MARCH 12, 2012
[Interactive] 12 (of the) Best Social PR Guides, Tips and Techniques of 2011
What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? Is there really a difference anymore—or is the boundary blurring? Another part of the confusion is based on the changing definition of “media.” ” Every print publication now has an online version.
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 11, 2011
[Interactive] 5 Tips For Sponsoring Virtual Events
Add video or an interactive demo to your virtual booth, or offer a giveaway for a relatively low-priced gadget. by Jesse Noyes | Tweet this. Like the paperless office or the Segway, the advent of virtual events came with predictions that the physical trade show would go the way of the dodo bird. But reality is often less dire. Mix It Up.
WEBMARKETCENTRAL | TUESDAY, JANUARY 5, 2010
[Interactive] Six Ways to Produce Online Video on a Budget
Captivate offers greater options for interactivity, but also a significantly higher price tag. Online video is hot. Yeah, and people gamble in casinos, I know; what a profound observation of the blatantly obvious.) According to Compete.com , YouTube had nearly 86 million unique visitors and more than half a billion site visits last month.
LEADERSHIP | FRIDAY, NOVEMBER 14, 2014
[Interactive] Interesting Infographics: What Makes You Leave a Website?
'When someone comes to your home page or a landing page on your website, you literally have only seconds to convince that person to stay and interact with your site. Consider ways to enhance the interactivity with your visitors. This week’s infographic from Kissmetrics shows us what makes people leave a website. Bad Navigation.
LEADERSHIP | THURSDAY, JUNE 26, 2014
[Interactive] CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES
The true measure of customer experience is based on lifetime value (LTV) rather than the number of customer interactions. In fact, hints Becher, if every interaction as treated as the first and last one, each one will be great. Reigning world champions, Spain have had to bow out of the tournament already. 5 Simple Steps… .
HUBSPOT | FRIDAY, MAY 7, 2010
[Interactive] How to Setup a Twitter Business Account in 3 Easy Steps [Video]
You can connect with other companies in your industry, network with high profile people, receive traffic and leads , and interact with your customers. Share interesting thoughts about your industry, add in links to news articles or blog posts, or interact with other people. Have you created a Twitter account for your business yet?
HUBSPOT | MONDAY, JULY 11, 2011
[Interactive] What’s the Proper Social Media Etiquette? [Marketing Cast]
We are not used to that interaction,” says David. Should you follow back somebody who follows you on Twitter? Should you comment on the Facebook updates of your connections? These questions form a social media etiquette that businesses deem suitable when building relationships online. The Value of Giving. Make It a Cocktail Party.
MARKETING ACTION | TUESDAY, SEPTEMBER 23, 2014
[Interactive] Marketing Automation: Building Trust Between Sales and Marketing
Bringing successful execution to light by having the contents of a campaign and prospect interaction with it shown on one simple screen. 'Try this test. What’s the connection between each of these word pairs? Cobras and mongooses. Cats and dogs. Lions and hyenas. What did you come up with? As Stephen M.R. Competence: We bring results.
SALES INTELLIGENCE VIEW | TUESDAY, DECEMBER 27, 2011
[Interactive] How are successful salespeople leveraging social media for selling? – Creating Value
Step 2: Be there Step 3: Contribute without intruding on the safe social environment people are interacting in. This is the final post in a study we created along with Focus.com to discuss the best practices to leverage social media for sales teams. Some of these experts are listed in our post on the 25 most influential sales leaders. Heinz).
VIDYARD | THURSDAY, SEPTEMBER 26, 2013
[Interactive] What Bill Nye the Science Guy can Teach us About Content Marketing
How to interact with your audience. One of the rules that appeals to me the most is the idea of Bill Nye interacting with guests on the show as peers, addressing everyone by their first name. Bill Nye actively planned for catchy content, and thanks to his rules, so can you. Bill Nye’s Content Rules. Have a defined purpose.
VERTICAL RESPONSE | WEDNESDAY, APRIL 24, 2013
[Interactive] Convert Facebook Likes into Sales with These 4 Simple Steps
Posting fun content is a great way to gain your fans’ attention and interact with them. 'Small business blogs are filled with advice on how to get more “Likes” and engagement on your Facebook Page. Success! But is all of that engagement leading to increased sales? But it all begins with the “Like.” “).
VIEWPOINT | TUESDAY, JUNE 26, 2012
[Interactive] Are We Playing Hunger Games? Key Questions Confronting Inside Sales
But it gets worse: Volume-driven sales behavior may actually prove deeply detrimental in terms of brand image and perception—leading to irritating interruptions at a time when the tools and resources available to us can support increasingly intelligent interactions. Britton Manasco is a principal with Manasco Marketing Partners.
MARKETING ACTION | THURSDAY, MARCH 6, 2014
[Interactive] Is 2014 the Year of Marketing Automation? For SMBs, Signs Point to Yes.
Much better, in fact, according to new research from Software Advice , whose 12-month study (Jan 1 – Dec 31, 2013) analyzed 896 interactions with marketing automation software buyers. Here’s the data: Out of 896 buyer interactions, only 3% cited segmentation as an important feature for marketing automation. Answer 2: Outlook good.
ANNUITAS | TUESDAY, AUGUST 14, 2012
[Interactive] Who is Marketing’s Customer?
According to research conducted by DemandGen Report , 50% of B2B buyers stated “ they don’t interact with a rep until after they have established a list of preferred vendors.” “ Marketing needs to view sales as their customer! ” How many times have you heard this one? To be honest, I’m probably guilty of saying these words myself.
THE ROI GUY | MONDAY, MAY 26, 2014
[Interactive] New Sales Rep Ramp Up Taking Longer than Ever
Customer Intelligence – tracking each customer interaction, discovery responses, analysis results and consumption of leave-behind reports, to fine tune the approach and drive improvements Click here to learn more how you can arm new sales reps with the right tools to Mind the Value Gap and drive ramp up success. become fully productive.
HUBSPOT | TUESDAY, APRIL 29, 2014
[Interactive] Your Anti-Social CEO Is Hurting Your Brand [New Data]
Out of all the people within a company that should be most present where millions of customers, prospects, suppliers, shareholders, and employees interact, you would think the head honcho would be one of them. 'Everyone''s doing it. Tweeting. Following. Friending. It feels like the entire world and their grandmother is on social media. 89.3%.
HUBSPOT | SUNDAY, JUNE 9, 2013
[Interactive] Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week
You know about the importance of social media, online videos, PPC ads, blogs, and interactive websites -- but the rest of the world is still catching on. Audiences of The Big Stage will be greeted with an interactive website featuring videos, Q&As, and profiles to help the brand engage its community. 'You''re smart. Enjoy! YOUTU.
VIDYARD | TUESDAY, JULY 29, 2014
[Interactive] Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking
There’s no question that video is effective for engaging your online audience – the bigger question is whether your Marketing Automation Platform can give you the insights you need to act on your prospect’s interaction with video content. 'Walk into any business and shout “Who wants to help me with this request for proposal?”
VERTICAL RESPONSE | FRIDAY, APRIL 5, 2013
[Interactive] Stellar Customer Experience: 4 Tips
Is the interaction with your team and your business the way you want it to be? Whether your business is online, offline, or both, take a note of everywhere a customer or a potential customer has to interact with you and form their quick opinion. I’d like to focus on a company that originated in San Francisco called One Medical.
VOICE-BASED MARKETING | FRIDAY, DECEMBER 13, 2013
[Interactive] Big Data – Proactive Call Optimization vs. Reactive Call Tracking Analytics
complete VBMA suite supplements call tracking and system-of-record databases with interactive voice response dialogs used to further score the quality of a lead or direct the call to the appropriate agent. Since Today that trend is “big data.” Unfortunately these solutions are missing the point. But this is just the beginning.
MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 21, 2011
[Interactive] The Evolution of a Marketer
Social Centric: The world of marketing and interaction was forever changed once again with the advent and explosion of social media. This means taking both of the previously accepted approaches and combining them for a more integrated and fully interactive approach to marketing from prospect to client to business and onward.
B2BBLOGGERS | WEDNESDAY, JULY 21, 2010
[Interactive] 5 P's of B2B Social Media Marketing | B2Bbloggers.com - B2B Social.
Citizen Conduct – more of a government requirement involving how to handle the interactions between civilian users and the public.Remember that your social media policy is only as effective as your social media education program, so offer a few training sessions. Employee Access – who will be allowed to use social media. Patience! Or Does It?
B2B MARKETING ONLINE | THURSDAY, DECEMBER 2, 2010
[Interactive] Email is dead, email is not dead, arrgh! Which is it?
Guest blog by Anthony Green, president, Concep: Over the last few years we have seen email interaction rates drop dramatically. People used to enjoy view rates of 40 to 50 per cent and everyone said it was their preferred channel to receive messages, but that has all changed. So what happened? Email is no longer an effective acquisition tool.
B2B MARKETING ONLINE | TUESDAY, NOVEMBER 9, 2010
[Interactive] Outlook positive for UK digital marketers despite fears of a double-dip recession and impending VAT rise
Vouchers, promotions and special offers received 17 per cent of the vote, followed by interactive ad banners at seven per cent and sponsored search engine links at just six per cent. Guest blog by Liane Dietrich, MD, LinkShare UK. These results are especially encouraging given the impending rise in VAT.
B2B MARKETING ONLINE | FRIDAY, OCTOBER 8, 2010
[Interactive] B2B mobile: Tipping point or another false dawn?
More exciting still, apps promise to transform the way individuals interact with brands online , enabling far greater and more intuitive access to content, and rendering websites as we know them redundant. Has mobile reached the tipping point as a B2B channel? Mobile has long been touted as a potentially revolutionary channel.
B2B MARKETING ONLINE | MONDAY, AUGUST 2, 2010
[Interactive] Does marketing need to be ‘official’?
So it’s official. Relationship building websites work. At least that is the finding of a study on P&G’s customer experience website in Greece (the equivalent of www. supersavvyme.com). So far, so good. Except they haven’t compared it to other relationship building websites. Or outside Greece. Answer? Not really. Would welcome anyone’s views.
HUBSPOT | TUESDAY, MAY 27, 2014
[Interactive] How to Bridge the Gap Between In-Person and Online Lead Generation
As marketers, our strategies involve a span of countless online interactions from email to website to social media to webinars. How do you measure the value of a speech or understand the influence a conference had amid all the other interactions a prospective customer had with your company online? We often use bit.ly Offer an Exchange.
MARKETRI | TUESDAY, APRIL 23, 2013
[Interactive] How Can Marketing and Business Development Work Together to Maximize Results?
firm that understands the role of each function and how they interact and support one another will be able to leverage both functions to realize more streamlined business growth and a higher return on investment. But, how do these departments and key attributes effectively work together to increase a firm’s ROI? Firm Messaging.
VERTICAL RESPONSE | WEDNESDAY, NOVEMBER 12, 2014
[Interactive] 10 Examples of Highly Effective Welcome Emails
It’s always a good idea to give subscribers additional ways to get in touch with you and interact with your business. 'One of the most important tools in your email marketing toolbox is an automated welcome email. When new contacts subscribe to your list you want to welcome them to the group with an inviting email. All rights reserved.
INDUSTRIAL MARKETING TODAY | WEDNESDAY, MAY 11, 2011
[Interactive] Thought Leadership: Marketing Engineering Services with Technical Articles
Add video and audio to PowerPoint slides and create a more interactive content for the web. Are you an in-house marketer or a consultant tasked with promoting engineering services? Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. What is thought leadership? Moore
HUBSPOT | MONDAY, JULY 21, 2014
[Interactive] Is Parallax to Blame for Poor SEO?
How cool are all those different layers, moving images, videos, and interactive hotspots? Load time increases with multimedia, and you can imagine how much that affects an interactive, media-heavy website using parallax design. '"What is that, and where can I learn to do it?". Take this site page from Honda CRV, for example.
INBOUND SALES NETWORK | FRIDAY, DECEMBER 7, 2012
[Interactive] Why B2B Companies Need Marketing Automation
When your customers go through a complex buying process, they will not make a purchase decision immediately after their first interaction with you. If your company is like most Business-to-Business (B2B) companies, you are involved in a complex sale involving many people throughout the various stages of the customer’s buying process.
ENGAGE | THURSDAY, NOVEMBER 8, 2012
[Interactive] Dear B2B, It’s Totally OK to Copy Our Outfits, Love, B2C
And humans crave human interaction. How do I put this gently? Your outfit looks … well, it looks a little frumpy. know, I know, you’re only going to work. You’re not there to make a fashion statement. You’re smart. You’re knowledgeable. And once people sit down and patiently listen to what you’ve got to say, it all comes together. get it.
MANHATTAN MARKETING MAVEN | WEDNESDAY, JULY 13, 2011
[Interactive] Facebook is a Numbers Game!
Then factor in EdgeRank which essentially filters OUT all but 10% of fans based on their interactions with your posts and your branded page on Facebook. The race to get Facebook fans mesmerizes clients. guess because its easy to measure and a pure ego thing. Zarella makes two persuasive points. Consider the math.
FATHOM | WEDNESDAY, JULY 30, 2014
[Interactive] Exciting Healthcare Technology Requires Innovative Digital Marketing
Now that technology is helping us communicate and interact in a way we haven’t been able to before, mental health care providers must take advantage. 'More than ever the doctor is in, but the patient is online— so what’s a doctor to do? Not sure how to bring your healthcare organization online? Maybe someday! Via NPR. Via Healthcare Success.
HUBSPOT | WEDNESDAY, MAY 25, 2011
[Interactive] 8 Steps to a Killer Social Media Newsroom for Inbound PR
Include interactive elements. Sometimes a reporter is just looking for some additional information to round out a story and doesn't even require human interaction. Creating remarkable content can be a great way to generate inbound media coverage for your business. Heck, at HubSpot, we do it, too! Don’t bury this information.
SOCIAL MEDIA B2B | TUESDAY, MARCH 20, 2012
[Interactive] 3 Unique Ideas from SXSW B2B Social Media Panel
Integrate game mechanics into an interaction to emotionally engage and empower users. At this year’s SXSW, one of the strongest B2B social media sessions was the panel “ Social Media in the Underground World of B2B.” The panel opened by covering social strategy and engagement. Show the connection from social to sales.
BIZNOLOGY | SUNDAY, JUNE 6, 2010
[Interactive] Will the World Cup be the next social media frenzy?
My favorites--but perhaps NSFW --are the Coup de Boule song and this compilation of 114 parodies of the unusual, err, interaction. Image via Wikipedia. by Aaron Kim. The upcoming 2010 World Cup in South Africa is being touted by FIFA and Twitter representatives as the event to slash all previous records in social media traffic.
BLUE FOCUS MARKETING | THURSDAY, MAY 8, 2014
[Interactive] ANNOUNCEMENT: @Forbes Top 40 Social Media #Marketing Masters #SocBiz #SocialSelling
It has been an absolute honor to interact and work with so many of them. 'Social marketing is a tricky proposition. To be successful, one must develop a strong presence on social channels, but they must do so without appearing pushy, needy, vain, or otherwise undesirable and unworthy of attention. Naturally, there are nuances to the process.
MARKETING ACTION | MONDAY, OCTOBER 20, 2014
[Interactive] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
Behavior history profiles can uncover likely follow-up sale products based on each customer’s pre-purchase and post-purchase interactions. 'Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business. But what if you have a small team?
MARKETING ACTION | MONDAY, FEBRUARY 3, 2014
[Interactive] An Act-On Conversation: Anneke Seley and Shawn Naggiar Talk Inside Sales
Thursday February 6th, Anneke will moderate an interactive panel: “Ask An Expert, Ask Your Peers,” at the AA-ISP (American Association of Inside Sales Professionals) Inside Sales 2014 event in San Francisco. You don’t typically go visit a customer on the first interaction. SHAWN : Anneke, you were an early inside sales leader.
B2B LEAD GENERATION BLOG | MONDAY, MAY 23, 2005
[Interactive] B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Dont waste their time with a sales pitch.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JULY 24, 2008
[Interactive] Nine Notable Uses for Social Bookmarking
They may be flashy, colorful, and full of interactive content, but they have one thing in common with your birthday photos, your resume, and your audio files: they are documents. Webupon > Social Bookmarking. Nine Notable Uses for Social Bookmarking. by Mark Dykeman , Nov 23, 2007. Its out there, waiting to be tapped. out of the boxâ??
BUZZ MARKETING FOR TECHNOLOGY | SATURDAY, JUNE 28, 2008
[Interactive] Toward a New Knowledge Society
Stallman Slide 28: Harder Answers From the inside, you see the tubes Look for connections, interactions (or more concretely, XML and APIs) Its not a truck. Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading.
SYNECORE | SATURDAY, FEBRUARY 1, 2014
[Interactive] Pin to Win: Social Sharing on Pinterest Trumps Email
Businesses selling directly to consumers can leverage Pinterest’s interactive visual imagery to foster brand affinity and increase sales conversion. 'I’ve long argued that Pinterest is the most sales-actionable social network around. As such, the site is rife with pools of “affinity,” each full of latent purchase intent. Here’s why.
HUBSPOT | MONDAY, JUNE 24, 2013
[Interactive] 25 Inspiring Quotes From Experts Shaping the Future of Marketing [SlideShare]
Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go. 'So it''s Monday. Hopefully, you''ve come back from a relaxing weekend feeling energetic for the new work week. but maybe not. 25 Inspiring Quotes From Experts Shaping the Future of Marketing.
ENGAGE | MONDAY, OCTOBER 15, 2012
[Interactive] Are J-Schools Finally Going Digital?
Later, I’ll have students participate in an interactive treasure hunt in the library and create a Xtranormal explainer. There’s been a lot of hand-wringing in the professional media and higher education over the state of journalism schools. Are they worth it? What are kids these days really learning? thought it was all coming together.
ENGAGE | WEDNESDAY, APRIL 18, 2012
[Interactive] So, You’re on Facebook. So What?
How do they interact? T here was a time not long ago when the term “social media strategy” amounted to setting up a Facebook account and enthusiastically asking customers to “Like” your product. In the immortal words of former NFLer and ESPN football analyst Keyshawn Johnson, “C’mon, MAN!” And it’s not easy. Who are they? So what to do?
HUBSPOT | WEDNESDAY, SEPTEMBER 22, 2010
[Interactive] Social Media 101: A Required Course
Twitter, Facebook, LinkedIn, YouTube, Yelp – these social media platforms have changed the way we think, the way we communicate and interact, the way we build relationships, the way we make decisions, and the way we shop. They aren’t thinking about new ways to interact and engage through the internet. Why do I need it?
WORKFACE | THURSDAY, JANUARY 5, 2012
[Interactive] How Weird are We?
The way of the world is now more information, more choice, more freedom, and more interaction. By: Harvey Mackay. For years I have been promoting the concept that you must "humanize your selling strategy." The short explanation for this plan is that you must match your sales approach to the individual or company who will buy your product.
HUBSPOT | MONDAY, JULY 7, 2014
[Interactive] Bye-Bye Brainteasers: 9 Interview Questions You Actually Should Ask Candidates
Their answer will tell you how they interact with others -- and which kinds of interactions they want to happen. 'Why are manhole covers round? How many times heavier than a mouse is an elephant? How many golf balls can you fit in a school bus? In fact, Google banned brainteasers from their interviews several years ago.). The worst?".
HUBSPOT | WEDNESDAY, SEPTEMBER 28, 2011
[Interactive] How to Send Emails Like a Human Being
Even when you're sending to thousands, emails should be a personal interaction. We've all gotten automated marketing emails that feel like they were conceived and constructed by a robot. It's a pretty crummy experience for the recipient and typically just as ineffective for the sender. Make the Sender a Real Person. Sounds basic right?
ANNUITAS | TUESDAY, APRIL 8, 2014
[Interactive] Data Touches Everything at the Marketo User Summit #MKTGNATION14
If, for example, salespeople are making changes that they shouldn’t, then the prospects and customers that are actively engaged with your brand might suddenly be excluded from the programs you want them to interact with. Be it big data or customer data, behavioral data or firmographic data, people are talking about it — and for good reason.
LEADERSHIP | TUESDAY, MAY 13, 2014
[Interactive] 6 Distinguishing Traits of the New Age B2B Buyer —And 6 B2B Lead Generation Tips to Engage
It’s a bit ironical if you think about it—on the one hand, marketing is all about personalization, but on the other hand, the buyer does not want to make contact with a salesperson or have any hint of a sales pitch until he or she decides the time is right, or that the interaction is even required at all. Search and Research Savvy.
VERTICAL RESPONSE | WEDNESDAY, OCTOBER 23, 2013
[Interactive] The Psychology of Color & Marketing – What Actually Works?
However, “In regards to the role that color plays in branding,” Ciotti says, “results from studies such as The Interactive Effects of Colors show that the relationship between brands and color hinges on the perceived appropriateness of the color being used for the particular brand (in other words, does the color “fit” what is being sold.)”
EARNEST ABOUT B2B | WEDNESDAY, NOVEMBER 12, 2014
[Interactive] Using the power of emotion: B2B Marketing Awards campaign case study
ACI Worldwide is a company that you have probably interacted with, but didn’t realise. 'The Earnest campaign shortlisted for the Best use of Direct Mail at the B2B Marketing Awards 2014. It''s easy to forget that bankers have feelings too. Cue our campaign for ACI’s Universal Online Banker. And we did it. So how did we achieve this? The How.
THE FORWARD OBSERVER | WEDNESDAY, JULY 2, 2014
[Interactive] How to Measure Success in Inbound Marketing
This is the percentage of new visitors who leave the site almost immediately, with no other interaction. Social media should be interactive, so look at things like Facebook “Likes” and comments, retweets and @replies on Twitter, YouTube video views, shared links, etc. Start with these questions. Or maybe you’re the marketing person.
MODERN B2B MARKETING | WEDNESDAY, MAY 23, 2012
[Interactive] Afternoon Keynotes Energize at Marketo Summit (Live Blog)
Carefully orchestrate sales interaction. Listen to what their customers are talking about and create interactions around their interests. Create interactive game and quizzes to drive engagement. by Dayna Rothman What a packed day here at the Marketo User Summit! There is a lot of buzz in the Twittersphere about #mus12. Awesome.
HUBSPOT | FRIDAY, JUNE 7, 2013
[Interactive] Facebook Kills Sponsored Stories, Cuts Ad Products in Half
They''re these things: They''re posts generated in someone''s News Feed because a friend of theirs interacted with something you''re promoting. 'My buddy over at Nanigans broke some news to me this morning -- Facebook has announced it''s getting rid of Sponsored Stories. What''s Going Away. 1) Sponsored Stories (Duh). 2) Questions for Pages.
MODERN B2B MARKETING | THURSDAY, JUNE 23, 2011
[Interactive] MarketingSherpa SEO Study: While Measurable Results Are Top Priority, Strategy Takes the Back Burner
The white paper 3 Steps to B2B Marketing Optimization by Lee Odden of TopRank Marketing, Anna Talerico of Ion Interactive , and Maria Pergolino from Marketo is a great place to start. by Carol Fox MarketingSherpa just released its eighth annual 2012 Search Marketing Benchmark Report – SEO Edition.
HUBSPOT | FRIDAY, JUNE 11, 2010
[Interactive] 3 Ways to Turn Your Company Into a Blogging Machine
It enables your employees to advocate for their work and interact directly with customers. Many companies think of blogging as adding a bolt onto an existing machine. In reality, the companies that are successful at blogging inspire a blogging culture throughout the organization. To do this, your business needs to become a blogging machine.
KOMARKETING ASSOCIATES | THURSDAY, JANUARY 16, 2014
[Interactive] 14 B2B Blogging Best Practices from Creation to Promotion
Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . 'Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Where will they see this post? Final Thoughts.
BLUE FOCUS MARKETING | WEDNESDAY, JUNE 12, 2013
[Interactive] Facebook Home – The Pursuit of Social WOW for Brands
This new take on the mobile social experience should better equip brands to put the “wow” into their interactions with their Facebook community. While not a dedicated operating system itself, Facebook Home installs to Android phones, creating a “family of apps” centered around Facebook that makes social mobile interaction a cinch.
MARKETING INTERACTIONS | FRIDAY, OCTOBER 29, 2010
[Interactive] Wise and interesting words
The interactive tools they've developed to enable marketers to build the accountability and respect that shifts executive perspective from viewing marketing as a cost center to seeing it as a valuable revenue driver are impressive. have to say that I'm really impressed. Well, thankfully, that's no longer true.