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  • FUNNEL FOCUS  |  WEDNESDAY, MAY 19, 2010
    [Interactive] How the Human Touch Impacts Marketing Performance – 5 Questions for Brian Carroll
    It’s the human touch of conversation that provides the certainty that a lead is sales ready and that comes from the many nuances gleaned from a personal interaction. You may have the best content in the world, but there are just some things that must be discovered through a human two-way conversation. How the decision process works.
  • MARKETING INTERACTIONS  |  SUNDAY, JULY 5, 2009
    [Interactive] B2B Prospects in Funnels more than Pipelines
    read somewhere (if anyone knows, tell me and I'll give credit) that—in the eyes of buyers—40% of the sale is dependent upon their interactions with salespeople. It should come as no surprise that your B2B marketing content and nurturing programs are being tapped to provide value farther across the buying process.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 11, 2011
    [Interactive] 5 Tips For Sponsoring Virtual Events
    Add video or an interactive demo to your virtual booth, or offer a giveaway for a relatively low-priced gadget. by Jesse Noyes | Tweet this. Like the paperless office or the Segway, the advent of virtual events came with predictions that the physical trade show would go the way of the dodo bird. But reality is often less dire. Mix It Up.
  • HUBSPOT  |  FRIDAY, MAY 7, 2010
    [Interactive] How to Setup a Twitter Business Account in 3 Easy Steps [Video]
    You can connect with other companies in your industry, network with high profile people, receive traffic and leads , and interact with your customers. Share interesting thoughts about your industry, add in links to news articles or blog posts, or interact with other people. Have you created a Twitter account for your business yet?
  • FUNNEL FOCUS  |  WEDNESDAY, JUNE 23, 2010
    [Interactive] Improve Lead Nurturing Process Execution with Decision Trees
    We find that our customers who deploy marketing automation to execute a defined nurturing process are able to realize outstanding results including, higher qualified leads, increased sales interactions and shorter sales cycles. With a drag and drop interface, marketers can easily create navigable paths based on a lead’s activity and interest.
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Interactive] 9 Hilarious Out-of-Office Email Auto-Replies
    Sources: Future Ideas , Forthea Interactive , We Are FINE , HITC. 'Without fail, I almost always forget to put up an out-of-office autoreply message when I''m headed out for vacation. It''s one of those things I remember just as I''m shutting down, or sometimes even after I''ve already left. Heh, sorry guys.). Bold move. 7) Hi. STILL WAITING.
  • HUBSPOT  |  MONDAY, JULY 11, 2011
    [Interactive] What’s the Proper Social Media Etiquette? [Marketing Cast]
    We are not used to that interaction,” says David. Should you follow back somebody who follows you on Twitter? Should you comment on the Facebook updates of your connections? These questions form a social media etiquette that businesses deem suitable when building relationships online. The Value of Giving. Make It a Cocktail Party.
  • ENGAGE  |  THURSDAY, SEPTEMBER 29, 2011
    [Interactive] 7 Ways for Your Company to Break the Ice with the Blogosphere
    Get a guest blogger If you’ve enjoyed reading certain bloggers in your industry or interact with unique, interesting, and intelligent people in any capacity, consider asking them to write a post for your blog. D oes your organization have a blog? So are so many organizations not taking advantage of the blogging channel?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 27, 2010
    [Interactive] Can the Yellow Pages Beat Google?
    Gord's part of a new brand called Meditative that sounds like it is trying to be the Interactive agency for small businesses that formerly had no marketing outlet besides that venerable yellow book. Image via Wikipedia. The nerve of them!) So, what advantages could the Yellow Pages possibly have over Google? And this isn't a new trend.
  • LEDGER BENNETT  |  THURSDAY, NOVEMBER 22, 2012
    [Interactive] Inbound Content Marketing
    'With customers being 57% through their buying cycle  before interacting with the supplier, marketing is responsible for owning more and driving greater progression to sale than ever before. Naturally, this creates the requirement for an effective inbound strategy. Download A3 Infographic:  Inbound Content Marketing. Thought Leadership.
  • WEBBIQUITY  |  MONDAY, MARCH 12, 2012
    [Interactive] 12 (of the) Best Social PR Guides, Tips and Techniques of 2011
    What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? Is there really a difference anymore—or is the boundary blurring? Another part of the confusion is based on the changing definition of “media.” ” Every print publication now has an online version.
  • WEBMARKETCENTRAL  |  TUESDAY, JANUARY 5, 2010
    [Interactive] Six Ways to Produce Online Video on a Budget
    Captivate offers greater options for interactivity, but also a significantly higher price tag. Online video is hot. Yeah, and people gamble in casinos, I know; what a profound observation of the blatantly obvious.) According to Compete.com , YouTube had nearly 86 million unique visitors and more than half a billion site visits last month.
  • LEADERSHIP  |  THURSDAY, JUNE 26, 2014
    [Interactive] CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES
    The true measure of customer experience is based on lifetime value (LTV) rather than the number of customer interactions. In fact, hints Becher, if every interaction as treated as the first and last one, each one will be great. Reigning world champions, Spain have had to bow out of the tournament already. 5 Simple Steps…          .
  • ENGAGE  |  THURSDAY, DECEMBER 5, 2013
    [Interactive] Building Momentum with Digital Influencers
    Q: Some key influencers’ following is so massive that I can’t connect, and direct interaction doesn’t seem feasible. Depending on the size of the gathering, getting meaningful one-on-one time can be a long shot — and if it does happen, it might not be the quality interaction you had hoped for. many followers or fans. Where do I start?
  • PAUL GILLIN  |  THURSDAY, SEPTEMBER 23, 2010
    [Interactive] 10 Tips For Moderating a Great Panel
    The reward of a successful panel is seeing the audience interact both during and after the event, and hearing that all your panelists enjoyed the experience. This topic is a little different from my usual fare. It’s about moderating panels, a function that many of us are called upon to perform at events from time to time. Before the Event.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 24, 2013
    [Interactive] Convert Facebook Likes into Sales with These 4 Simple Steps
    Posting fun content is a great way to gain your fans’ attention and interact with them. 'Small business blogs are filled with advice on how to get more “Likes” and engagement on your Facebook Page. Success! But is all of that engagement leading to increased sales? But it all begins with the “Like.” “).
  • HUBSPOT  |  SUNDAY, JUNE 9, 2013
    [Interactive] Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week
    You know about the importance of social media, online videos, PPC ads, blogs, and interactive websites -- but the rest of the world is still catching on. Audiences of The Big Stage will be greeted with an interactive website featuring videos, Q&As, and profiles to help the brand engage its community. 'You''re smart. Enjoy! YOUTU.
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Interactive] Your Anti-Social CEO Is Hurting Your Brand [New Data]
    Out of all the people within a company that should be most present where millions of customers, prospects, suppliers, shareholders, and employees interact, you would think the head honcho would be one of them. 'Everyone''s doing it. Tweeting. Following. Friending. It feels like the entire world and their grandmother is on social media. 89.3%.
  • VOICE-BASED MARKETING  |  FRIDAY, NOVEMBER 7, 2014
    [Interactive] Redefining “Work”: A Few Words About Uncubed
    Related Stories Top 6 Marketing Measurement Technologies Embrace Voice Interactions to Drive Brand Value and Optimize Marketing, Sales, and Support Your Phone Leads Aren’t Converting: Steps You Can Take To Fix It. But we did want to take a moment to step away from the booth and say a few things. Let’s have a conversation. blog Genera
  • HUBSPOT  |  THURSDAY, FEBRUARY 6, 2014
    [Interactive] 8 Reasons You Gotta Stop Buying Email Lists (Listen Up, Scott Brown)
    As Seth Godin points out , "Interactions rarely happen with people we don''t trust." 'Editor''s note: We''re republishing this Insiders post from November due to the recent news that former Massachusetts Senator Scott Brown rented his email list to a vendor that spammed his email subscribers. Dangers of Buying an Email List. Shady, right?
  • B2B IDEAS @ WORK  |  FRIDAY, APRIL 29, 2011
    [Interactive] B2B Marketing Events Around The World - May 2011
    May 19 , How to Acquire More Customers: The Killer Business Strategy Atlanta, GA: Ken Robbins, President & Founder of Response Mine Interactive will be speaking at May’s DMA Atlanta luncheon. The changing nature of our industry propels us to stay on top of the latest trends. Navy use social media. and mobile applications.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 27, 2011
    [Interactive] How are successful salespeople leveraging social media for selling? – Creating Value
    Step 2: Be there Step 3: Contribute without intruding on the safe social environment people are interacting in. This is the final post in a study we created along with Focus.com to discuss the best practices to leverage social media for sales teams. Some of these experts are listed in our post on the 25 most influential sales leaders. Heinz).
  • ANNUITAS  |  TUESDAY, AUGUST 14, 2012
    [Interactive] Who is Marketing’s Customer?
    According to research conducted by DemandGen Report , 50% of B2B buyers stated “ they don’t interact with a rep until after they have established a list of preferred vendors.” “ Marketing needs to view sales as their customer! ”  How many times have you heard this one?  To be honest, I’m probably guilty of saying these words myself. 
  • THE ROI GUY  |  MONDAY, MAY 26, 2014
    [Interactive] New Sales Rep Ramp Up Taking Longer than Ever
    Customer Intelligence – tracking each customer interaction, discovery responses, analysis results and consumption of leave-behind reports, to fine tune the approach and drive improvements Click here to learn more how you can arm new sales reps with the right tools to Mind the Value Gap and drive ramp up success. become fully productive.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 5, 2013
    [Interactive] Stellar Customer Experience: 4 Tips
    Is the interaction with your team and your business the way you want it to be? Whether your business is online, offline, or both, take a note of everywhere a customer or a potential customer has to interact with you and form their quick opinion. I’d like to focus on a company that originated in San Francisco called  One Medical.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Interactive] The Evolution of a Marketer
    Social Centric: The world of marketing and interaction was forever changed once again with the advent and explosion of social media. This means taking both of the previously accepted approaches and combining them for a more integrated and fully interactive approach to marketing from prospect to client to business and onward.
  • INBOUND SALES NETWORK  |  FRIDAY, DECEMBER 7, 2012
    [Interactive] Why B2B Companies Need Marketing Automation
    When your customers go through a complex buying process, they will not make a purchase decision immediately after their first interaction with you. If your company is like most Business-to-Business (B2B) companies, you are involved in a complex sale involving many people throughout the various stages of the customer’s buying process.
  • B2BBLOGGERS  |  WEDNESDAY, JULY 21, 2010
    [Interactive] 5 P's of B2B Social Media Marketing | B2Bbloggers.com - B2B Social.
    Citizen Conduct – more of a government requirement involving how to handle the interactions between civilian users and the public.Remember that your social media policy is only as effective as your social media education program, so offer a few training sessions. Employee Access – who will be allowed to use social media. Patience! Or Does It?
  • B2B MARKETING ONLINE  |  THURSDAY, DECEMBER 2, 2010
    [Interactive] Email is dead, email is not dead, arrgh! Which is it?
    Guest blog by Anthony Green, president, Concep: Over the last few years we have seen email interaction rates drop dramatically. People used to enjoy view rates of 40 to 50 per cent and everyone said it was their preferred channel to receive messages, but that has all changed. So what happened? Email is no longer an effective acquisition tool.
  • B2B MARKETING ONLINE  |  TUESDAY, NOVEMBER 9, 2010
    [Interactive] Outlook positive for UK digital marketers despite fears of a double-dip recession and impending VAT rise
    Vouchers, promotions and special offers received 17 per cent of the vote, followed by interactive ad banners at seven per cent and sponsored search engine links at just six per cent. Guest blog by Liane Dietrich, MD, LinkShare UK. These results are especially encouraging given the impending rise in VAT.
  • B2B MARKETING ONLINE  |  FRIDAY, OCTOBER 8, 2010
    [Interactive] B2B mobile: Tipping point or another false dawn?
    More exciting still, apps promise to transform the way individuals interact with brands online , enabling far greater and more intuitive access to content, and rendering websites as we know them redundant. Has mobile reached the tipping point as a B2B channel? Mobile has long been touted as a potentially revolutionary channel.
  • B2B MARKETING ONLINE  |  MONDAY, AUGUST 2, 2010
    [Interactive] Does marketing need to be ‘official’?
    So it’s official. Relationship building websites work. At least that is the finding of a study on P&G’s customer experience website in Greece (the equivalent of www. supersavvyme.com). So far, so good. Except they haven’t compared it to other relationship building websites. Or outside Greece. Answer? Not really. Would welcome anyone’s views.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Interactive] How to Bridge the Gap Between In-Person and Online Lead Generation
    As marketers, our strategies involve a span of countless online interactions from email to website to social media to webinars. How do you measure the value of a speech or understand the influence a conference had amid all the other interactions a prospective customer had with your company online? We often use bit.ly Offer an Exchange.
  • MARKETRI  |  TUESDAY, APRIL 23, 2013
    [Interactive] How Can Marketing and Business Development Work Together to Maximize Results?
    firm that understands the role of each function and how they interact and support one another will be able to leverage both functions to realize more streamlined business growth and a higher return on investment. But, how do these departments and key attributes effectively work together to increase a firm’s ROI? Firm Messaging.
  • BLUE FOCUS MARKETING  |  THURSDAY, MAY 8, 2014
    [Interactive] ANNOUNCEMENT: @Forbes Top 40 Social Media #Marketing Masters #SocBiz #SocialSelling
    It has been an absolute honor to interact and work with so many of them. 'Social marketing is a tricky proposition. To be successful, one must develop a strong presence on social channels, but they must do so without appearing pushy, needy, vain, or otherwise undesirable and unworthy of attention. Naturally, there are nuances to the process.
  • VIDYARD  |  MONDAY, OCTOBER 20, 2014
    [Interactive] Track Exactly Who’s Watching Your Videos in Emails
    Email marketing platforms already give you a lot of great information about who’s opened your email, who clicked through and who bounced, but what would happen if you could use your email marketing platform to get specific information about how viewers interacted with videos you’ve sent out in emails? It looks something like this: Wow!
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 11, 2011
    [Interactive] Thought Leadership: Marketing Engineering Services with Technical Articles
    Add video and audio to PowerPoint slides and create a more interactive content for the web. Are you an in-house marketer or a consultant tasked with promoting engineering services? Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. What is thought leadership? Moore
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2011
    [Interactive] 8 Steps to a Killer Social Media Newsroom for Inbound PR
    Include interactive elements. Sometimes a reporter is just looking for some additional information to round out a story and doesn't even require human interaction. Creating remarkable content can be a great way to generate inbound media coverage for your business. Heck, at HubSpot, we do it, too! Don’t bury this information.
  • ENGAGE  |  THURSDAY, NOVEMBER 8, 2012
    [Interactive] Dear B2B, It’s Totally OK to Copy Our Outfits, Love, B2C
    And humans crave human interaction. How do I put this gently? Your outfit looks … well, it looks a little frumpy. know, I know, you’re only going to work. You’re not there to make a fashion statement. You’re smart. You’re knowledgeable. And once people sit down and patiently listen to what you’ve got to say, it all comes together. get it.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, JULY 13, 2011
    [Interactive] Facebook is a Numbers Game!
    Then factor in EdgeRank which essentially filters OUT all but 10% of fans based on their interactions with your posts and your branded page on Facebook. The race to get Facebook fans mesmerizes clients. guess because its easy to measure and a pure ego thing.    Zarella makes two persuasive points.   Consider the math.
  • FATHOM  |  WEDNESDAY, JULY 30, 2014
    [Interactive] Exciting Healthcare Technology Requires Innovative Digital Marketing
    Now that technology is helping us communicate and interact in a way we haven’t been able to before, mental health care providers must take advantage. 'More than ever the doctor is in, but the patient is online— so what’s a doctor to do? Not sure how to bring your healthcare organization online? Maybe someday! Via NPR. Via Healthcare Success.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 16, 2014
    [Interactive] 14 B2B Blogging Best Practices from Creation to Promotion
    Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness.  . 'Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Where will they see this post? Final Thoughts.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Interactive] Is Parallax to Blame for Poor SEO?
    How cool are all those different layers, moving images, videos, and interactive hotspots? Load time increases with multimedia, and you can imagine how much that affects an interactive, media-heavy website using parallax design. '"What is that, and where can I learn to do it?". Take this site page from Honda CRV, for example.
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 20, 2012
    [Interactive] 3 Unique Ideas from SXSW B2B Social Media Panel
    Integrate game mechanics into an interaction to emotionally engage and empower users. At this year’s SXSW, one of the strongest B2B social media sessions was the panel “ Social Media in the Underground World of B2B.” The panel opened by covering social strategy and engagement. Show the connection from social to sales.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 23, 2014
    [Interactive] Marketing Automation: Building Trust Between Sales and Marketing
    Bringing successful execution to light by having the contents of a campaign and prospect interaction with it shown on one simple screen. 'Try this test. What’s the connection between each of these word pairs? Cobras and mongooses. Cats and dogs. Lions and hyenas. What did you come up with? As Stephen M.R. Competence: We bring results.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Interactive] Social Media 101: A Required Course
    Twitter, Facebook, LinkedIn, YouTube, Yelp – these social media platforms have changed the way we think, the way we communicate and interact, the way we build relationships, the way we make decisions, and the way we shop. They aren’t thinking about new ways to interact and engage through the internet. Why do I need it?
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JUNE 12, 2013
    [Interactive] Facebook Home – The Pursuit of Social WOW for Brands
    This new take on the mobile social experience should better equip brands to put the “wow” into their interactions with their Facebook community. While not a dedicated operating system itself, Facebook Home installs to Android phones, creating a “family of apps” centered around Facebook that makes social mobile interaction a cinch.
  • BIZNOLOGY  |  SUNDAY, JUNE 6, 2010
    [Interactive] Will the World Cup be the next social media frenzy?
    My favorites--but perhaps NSFW --are the Coup de Boule song and this compilation of 114 parodies of the unusual, err, interaction. Image via Wikipedia. by Aaron Kim. The upcoming 2010 World Cup in South Africa is being touted by FIFA and Twitter representatives as the event to slash all previous records in social media traffic.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 23, 2005
    [Interactive] B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Dont waste their time with a sales pitch.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Interactive] Nine Notable Uses for Social Bookmarking
    They may be flashy, colorful, and full of interactive content, but they have one thing in common with your birthday photos, your resume, and your audio files: they are documents. Webupon > Social Bookmarking. Nine Notable Uses for Social Bookmarking. by Mark Dykeman , Nov 23, 2007. Its out there, waiting to be tapped. out of the boxâ??
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, JUNE 28, 2008
    [Interactive] Toward a New Knowledge Society
    Stallman Slide 28: Harder Answers From the inside, you see the tubes Look for connections, interactions (or more concretely, XML and APIs) Its not a truck. Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Interactive] How to Send Emails Like a Human Being
    Even when you're sending to thousands, emails should be a personal interaction. We've all gotten automated marketing emails that feel like they were conceived and constructed by a robot. It's a pretty crummy experience for the recipient and typically just as ineffective for the sender. Make the Sender a Real Person. Sounds basic right?
  • HUBSPOT  |  MONDAY, JULY 7, 2014
    [Interactive] Bye-Bye Brainteasers: 9 Interview Questions You Actually Should Ask Candidates
    Their answer will tell you how they interact with others -- and which kinds of interactions they want to happen. 'Why are manhole covers round? How many times heavier than a mouse is an elephant? How many golf balls can you fit in a school bus? In fact, Google banned brainteasers from their interviews several years ago.). The worst?".
  • HUBSPOT  |  MONDAY, JUNE 24, 2013
    [Interactive] 25 Inspiring Quotes From Experts Shaping the Future of Marketing [SlideShare]
    Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go. 'So it''s Monday. Hopefully, you''ve come back from a relaxing weekend feeling energetic for the new work week. but maybe not. 25 Inspiring Quotes From Experts Shaping the Future of Marketing.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 6, 2012
    [Interactive] LinkedIn Changes
    LinkedIn recently introduced some changes to improve the overall Company Page experience and made it easier to interact with your connections. Social media is transforming to be more visual and ultimately more mobile-friendly. Facebook started the wave of change by introducing timeline for brand pages and eventually individual profiles.
  • SYNECORE  |  SATURDAY, FEBRUARY 1, 2014
    [Interactive] Pin to Win: Social Sharing on Pinterest Trumps Email
    Businesses selling directly to consumers can leverage Pinterest’s interactive visual imagery to foster brand affinity and increase sales conversion. 'I’ve long argued that Pinterest is the most sales-actionable social network around. As such, the site is rife with pools of “affinity,” each full of latent purchase intent. Here’s why.
  • ENGAGE  |  MONDAY, OCTOBER 15, 2012
    [Interactive] Are J-Schools Finally Going Digital?
    Later, I’ll have students participate in an interactive treasure hunt in the library and create a Xtranormal explainer. There’s been a lot of hand-wringing in the professional media and higher education over the state of journalism schools. Are they worth it? What are kids these days really learning? thought it was all coming together.
  • ENGAGE  |  WEDNESDAY, APRIL 18, 2012
    [Interactive] So, You’re on Facebook. So What?
    How do they interact? T here was a time not long ago when the term “social media strategy” amounted to setting up a Facebook account and enthusiastically asking customers to “Like” your product. In the immortal words of former NFLer and ESPN football analyst Keyshawn Johnson, “C’mon, MAN!” And it’s not easy. Who are they? So what to do?
  • WORKFACE  |  THURSDAY, JANUARY 5, 2012
    [Interactive] How Weird are We?
    The way of the world is now more information, more choice, more freedom, and more interaction. By: Harvey Mackay. For years I have been promoting the concept that you must "humanize your selling strategy." The short explanation for this plan is that you must match your sales approach to the individual or company who will buy your product.
  • HUBSPOT  |  FRIDAY, JUNE 11, 2010
    [Interactive] 3 Ways to Turn Your Company Into a Blogging Machine
    It enables your employees to advocate for their work and interact directly with customers. Many companies think of blogging as adding a bolt onto an existing machine. In reality, the companies that are successful at blogging inspire a blogging culture throughout the organization. To do this, your business needs to become a blogging machine.
  • ANNUITAS  |  TUESDAY, APRIL 8, 2014
    [Interactive] Data Touches Everything at the Marketo User Summit #MKTGNATION14
    If, for example, salespeople are making changes that they shouldn’t, then the prospects and customers that are actively engaged with your brand might suddenly be excluded from the programs you want them to interact with. Be it big data or customer data, behavioral data or firmographic data, people are talking about it — and for good reason.
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Interactive] Facebook Kills Sponsored Stories, Cuts Ad Products in Half
    They''re these things: They''re posts generated in someone''s News Feed because a friend of theirs interacted with something you''re promoting. 'My buddy over at Nanigans broke some news to me this morning -- Facebook has announced it''s getting rid of Sponsored Stories. What''s Going Away. 1) Sponsored Stories (Duh). 2) Questions for Pages.
  • LEADERSHIP  |  TUESDAY, MAY 13, 2014
    [Interactive] 6 Distinguishing Traits of the New Age B2B Buyer —And 6 B2B Lead Generation Tips to Engage
    It’s a bit ironical if you think about it—on the one hand, marketing is all about personalization, but on the other hand, the buyer does not want to make contact with a salesperson or have any hint of a sales pitch until he or she decides the time is right, or that the interaction is even required at all. Search and Research Savvy.
  • ENGAGE  |  FRIDAY, JULY 11, 2014
    [Interactive] The Death of the Social Media Guy
    The more actively contributing members you have to the cause, the more brains you have available to solve problems and interact with your audience. 'There was a time long ago when dinosaurs ruled the earth and organizations considered it acceptable to have one person who “got” social media on staff. Social media is easy.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 23, 2013
    [Interactive] The Psychology of Color & Marketing – What Actually Works?
    However, “In regards to the role that color plays in branding,” Ciotti says, “results from studies such as The Interactive Effects of Colors show that the relationship between brands and color hinges on the perceived appropriateness of the color being used for the particular brand (in other words, does the color “fit” what is being sold.)”
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Interactive] Afternoon Keynotes Energize at Marketo Summit (Live Blog)
    Carefully orchestrate sales interaction. Listen to what their customers are talking about and create interactions around their interests. Create interactive game and quizzes to drive engagement. by Dayna Rothman What a packed day here at the Marketo User Summit! There is a lot of buzz in the Twittersphere about #mus12. Awesome.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 23, 2011
    [Interactive] MarketingSherpa SEO Study: While Measurable Results Are Top Priority, Strategy Takes the Back Burner
    The white paper 3 Steps to B2B Marketing Optimization by Lee Odden of TopRank Marketing, Anna Talerico of Ion Interactive , and Maria Pergolino from Marketo is a great place to start. by Carol Fox MarketingSherpa just released its eighth annual 2012 Search Marketing Benchmark Report – SEO Edition.
  • WRITTENT  |  MONDAY, NOVEMBER 18, 2013
    [Interactive] Top 25 Must Read Content Marketing Blogs
    Marketing Interactions. 'The marketing industry is diverse and ever changing, and one of the easiest ways to stay on top is to read the most relevant and pertinent blogs. There are thousands of marketing blogs out there that focus on different aspects of the marketing industry from optimization, conversion, advertising, and content. Kikolani.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2011
    [Interactive] 5 Tips for Getting Media Coverage Using Social Media
    What other media relations tips have you learned from interacting with journalists and reporters in social media? Sure, you may get a lot of your news from social media. But you can also use social media to spread your own news and maybe even generate some media attention of your own. How to Generate Media Coverage Using Social Media.
  • HUBSPOT  |  FRIDAY, APRIL 22, 2011
    [Interactive] Facebook's Like Button Turns One [Usage Data]
    With more than 250 million people enaging with Facebook from other websites, it is clear that Facebook has quickly colonized information sharing and social interaction on the Web. Yesterday Facebook celebrated the one year anniversary of one of its most important product launches, the Like Button. Facebook Like Button Usage Statistics.
  • MARKETING INTERACTIONS  |  FRIDAY, OCTOBER 29, 2010
    [Interactive] Wise and interesting words
    The interactive tools they've developed to enable marketers to build the accountability and respect that shifts executive perspective from viewing marketing as a cost center to seeing it as a valuable revenue driver are impressive. have to say that I'm really impressed. Well, thankfully, that's no longer true.
  • WEBBIQUITY  |  TUESDAY, JANUARY 3, 2012
    [Interactive] Best B2B Marketing and Sales Strategy Guides and Insights of 2011
    Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. This evolution has changed life for sales reps as well. Prospects often don’t surface until much later in the buying process than they did just a few years ago. Now What?
  • MARKETING ACTION  |  THURSDAY, MARCH 6, 2014
    [Interactive] Is 2014 the Year of Marketing Automation? For SMBs, Signs Point to Yes.
    Much better, in fact, according to new research from Software Advice , whose 12-month study (Jan 1 – Dec 31, 2013) analyzed 896 interactions with marketing automation software buyers. Here’s the data: Out of 896 buyer interactions, only 3% cited segmentation as an important feature for marketing automation. Answer 2:  Outlook good.
  • VIDYARD  |  TUESDAY, AUGUST 5, 2014
    [Interactive] This Bank’s Awesome Thank-You Video Will Have You in Tears
    Allegedly, each regular customer interacted with the bank so often that the tellers knew enough about them that each of the surprises were possible. Companies know customers feel lost in the shuffle and are responding by creating online videos that go above and beyond to make people feel special. What’s so great about this video?
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 19, 2012
    [Interactive] Tips for Better Blog Outreach and Blog Marketing
    Small business owners know that a well-formulated blog with consistently fresh content can improve brand image, customer interaction and overall revenue. How can you make the most of your blog marketing and outreach ? Here are some helpful tips so that your business blog attracts more readers, and you get found, get known, and get clients.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 4, 2011
    [Interactive] The Sociology of Social Media: TED TV Talks
    Stefana Broadbent: How the Internet enables intimacy : The internet is generally deemed a tool that makes humans more distant from one another, engaging in less real-time interaction. Having fun while learning has become my idea of a really good time. Forget drugs, booze and rock and roll. Unbelievable, non ? Blog this on Blogger. Digg this!
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 26, 2010
    [Interactive] Content Marketing Tips from Computer Games
    Games are interactive and require the brain to engage in ways that reading a book doesn’t. What can we learn from online computer games about content marketing for business? lot, apparently. If you write content designed to trigger action in readers, pay attention to this. Money spent on games has now surpassed movies and books.
  • THE ROI GUY  |  TUESDAY, JANUARY 15, 2013
    [Interactive] Sales and Marketing Alignment in 2013? Not so Fast!
    Leverage new technology and Tablets to eliminate the mini-van of content needed and advance to a more provocative, data-driven, interactive, intelligent and relevant customer engagement. Although there is a desire for alignment, where the rubber meets the road, the story is quite contrary. It’s not on Enablement. Click here to learn more.
  • VOICE-BASED MARKETING  |  WEDNESDAY, DECEMBER 11, 2013
    [Interactive] 3 Stats About the Not-So-Secret Weapon of Marketing Automation
    So if you want to see what is contributing to revenue, the buck doesn’t stop with just marketing automation: you need to automate your voice interactions as well. 'A recent study by Lenskold Group and The Pedowitz Group reveals some interesting stats about the state of marketing automation and which marketers are using it successfully.
  • B2B MARKETING TRACTION  |  THURSDAY, SEPTEMBER 30, 2010
    [Interactive] What to Do When the Social Media Horse Has Already Left The Barn?
    But, the nature of social media is that it should be organic, passionate and based on humans interacting. Tweet. Organizations large and small are finding that employees, divisions and other factions have jumped into social media without guidelines or social media strategy from the central organization. What can the organization do?
  • REPUTATION TO REVENUE  |  THURSDAY, DECEMBER 3, 2009
    [Interactive] More evidence that give-to-get is the key to success
    You see it in companies that persist in spending more on promotion and pitch than on interaction and collaboration.  It's pretty much a cliche to say that marketing today is all about give-to-get. You provide customers and prospects with new ideas, new experiences, and new connections in order to earn their attention. not sales pitches).
  • FATHOM  |  WEDNESDAY, APRIL 2, 2014
    [Interactive] Utilizing Paid to Boost Your Social B2B Marketing Strategy
    Remarketing allows you to advertise to custom audience groups based on individuals past interactions with you.  'Social media for B2B can be an effective tool for your lead nurturing strategy by engaging with your target audience and sharing relevant content.  Increase content engagement. Remarket to previously engaged users.
  • FATHOM  |  TUESDAY, FEBRUARY 25, 2014
    [Interactive] How and Why You Should Give Buyers What They Want
    From every interaction a customer has with your business, from first point of contact to ongoing communication as a longtime loyal advocate, are you making them feel great about what you do? 'Attention, service providers! Translation: Make sure your website is in tip-top shape, from user experience to conversion potential to resourcefulness.
  • MARKETRI  |  THURSDAY, MAY 2, 2013
    [Interactive] The Elevator Pitch: How to Craft an Effective "30 Second Commercial"
    As marketers for the professional services industry, we’ve found that the best way to avoid such pitfalls is by creating a “30 second commercial” (aka “elevator pitch”) for your firm and training employees to use it in their face-to-face interactions with clients and prospects. Part 1: The Introduction.
  • HUBSPOT  |  MONDAY, JUNE 28, 2010
    [Interactive] Why eBooks Are Better Than Whitepapers
    eBooks tend to be shorter and more interactive than whitepapers. Whitepapers are more static and less interactive than eBooks and focus more on thought-leadership content. They’re engaging – Because they aren’t just PDFs or Word docs, you can actually get your reader to interact and take some type of action.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 1, 2012
    [Interactive] Guy Kawasaki and 10 Experts Chime in on the Value of Google Plus – and How You Can Start to Leverage It
    4) Only circle ‘real life friends’ and are not open to the idea of interacting with people based on similar interests. Circle and interact and share specific trageted pieces of information with everyone relevant to you or your business. ~ +AmandaBlain. Add people to your circles and start interacting. What the Plus!
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 6, 2011
    [Interactive] Social Media Marketing: 2011 Trends Report
    Blogs and dynamic content will become absolutely necessary for any company website and for brands to interact with customers in a personable and authentic way. You may have seen my recent posts on how I think “ The Future of B2B Marketing: It’s Social “ and also what I believe “ Is The Future Of The Social Media Role?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 20, 2010
    [Interactive] The Majestic Hope of Social Media
    Movies, television and online publishing are going to be more interactive, more personal and more exciting than ever. This has been a strange year of growing pains for the social web — privacy issues, cyber-bullying, gurus galore, and technical failures seemed to dominate the headlines. Something incredible is about to happen.
  • BLUE FOCUS MARKETING  |  MONDAY, MARCH 24, 2014
    [Interactive] Register Today for @mnburgess Online #SocialMedia Strategy Course from University of California Irvine Extension @UCIExtension #SM #SMM
    Instructors and students alike can now interact with each other across state, country, and even continental boundaries in real time. 'One of the great benefits of technology in the 21st century is the rise of quality distance learning programs in leading universities. Announcing an Exciting Online Social Media Strategy Course.
  • WEBBIQUITY  |  TUESDAY, MAY 29, 2012
    [Interactive] When Behavioral Tracking Gets Creepy
    Online behavioral tracking , in theory, is beneficial to both marketers and consumers. When marketers can track a web user’s behavior (anonymously) within a website or across certain ad network properties, they can serve up ads that are aligned with the user’s apparent interests. Image credit 5 to 9 Branding. And you have a fan. Helpful?
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Interactive] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    Behavior history profiles can uncover likely follow-up sale products based on each customer’s pre-purchase and post-purchase interactions. 'Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business. But what if you have a small team?
  • MARKETING ACTION  |  MONDAY, FEBRUARY 3, 2014
    [Interactive] An Act-On Conversation: Anneke Seley and Shawn Naggiar Talk Inside Sales
    Thursday February 6th, Anneke will moderate an interactive panel: “Ask An Expert, Ask Your Peers,” at the AA-ISP (American Association of Inside Sales Professionals) Inside Sales 2014 event in San Francisco. You don’t typically go visit a customer on the first interaction. SHAWN : Anneke, you were an early inside sales leader.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 13, 2013
    [Interactive] Creating Marketing People Love: 29 Tips From Industry Experts [Slideshow]
    3) "Your relationship with a customer is only as good as your last interaction with them." "Love is everything it's cracked up to be … It really is worth fighting for, being brave for, risking everything for." - Erica Jong. With Valentine’s Day just around the corner, love is all around. The result? Tweet This Quote From @PeterStringer.
  • INBLURBS  |  TUESDAY, AUGUST 16, 2011
    [Interactive] The sense and nonsense of Social Media Groups
    Take your time to go through potential Social Media Groups to find out which one offers the best interaction and in which one interesting conversations are happen. There is a simple rule: The more people are in a group and the more interaction is happen the better are your chances to participate and to get seen! The more the better.
  • HUBSPOT  |  WEDNESDAY, MARCH 14, 2012
    [Interactive] How to Run a Twitter Campaign the Right Way (#JayZSyncShow)
    It was an interactive, 90-minute event hosted Monday night that was broadcast live in Austin, live on YouTube , on the Vevo mobile and tablet platform, and now on-demand until March 19th on Xbox Live and the American Express Twitter account and YouTube channel. You've probably heard about SXSW, currently in full swing in Austin, TX. wd0BDe.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Interactive] 10 things you need to know NOW about OmniChannel Marketing
    These consumer interactions are so complex and rapidly evolving that it is difficult to pin down a direction. 'If you’re like me, you have probably seen a new buzzword creeping into the online marketing conversations — “OmniChannel marketing.” Simply put, OmniChannel is multi-channel done right!”. Why is this hot now?
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 23, 2014
    [Interactive] What Gmail’s Inbox App Means to Your Email Marketing
    'Google announced a new app called Inbox and it could bring some major changes to how subscribers that receive your emails in Gmail interact with them. Here’s what you need to know about how this new app could impact your email marketing. What is Inbox? Image courtesy of the Official Google Blog. Snoozes are just like what they sound.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Interactive] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    For example, HubSpot offers an  Inbound Marketing Kit  that includes an interactive presentation, a report that includes original data and research, and a glossary. . Interactive tools can be difficult and time-consuming to create, but if they accomplish something that''s really helpful for your audience, then the payoff is often worth it.
  • CONFLUENT FORMS  |  TUESDAY, APRIL 10, 2012
    [Interactive] What should my website redesign cost?
    Web design projects can also vary, beginning at a few simple pages in a "brochure" website to complex websites that have a content management system, e-commerce, and interactive features. We get asked how much a website should cost at least once a week. It can be by friends, friends of friends, business connections, anyone really.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Interactive] The Future of Digital Marketing is Already Here
    organizations interact with customers and prospects in five or more channels. 'Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. ITjsb22-EwQ&feature=kp.
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