MODERN B2B MARKETING | THURSDAY, AUGUST 1, 2013
[Interactive] A Decade into Email Marketing: Where are We Now?
Savvy interactions can deepen customer relationships, inspire new ones, nurture and convert leads, and strengthen brand awareness. 'Author: Justin Gray Are you getting the results you want from your email marketing campaigns ? That said, not every marketer is getting the maximum results possible from their email marketing initiatives.
HUBSPOT | WEDNESDAY, MAY 15, 2013
[Interactive] Google I/O and the Push for Better Context
As a marketer, when you leverage contextual information to decide what content to share with your visitor next (such as that visitor''s past interactions with your website, their particular interests, and their stage in the buying process), your marketing becomes much more relevant, catering to your audience at an individual level.
WORKFACE | MONDAY, JUNE 13, 2011
[Interactive] Customer Service Equals Active Listening for Social Media
When interacting , people often are not listening attentively. By Courtney Bassil. Being a Customer Service Manager, a relevent tweet caught my attention. The tweet stated: In case you missed it, best customer complaint ever. Of course I took a moment to visit the link. With the advent of social media everything has changed. Great question!
B2BMARKETINGSMARTS | MONDAY, DECEMBER 20, 2010
[Interactive] In B2B marketing and sales, Virginia, there is no Santa Claus.
Ardath Albee , in her recent Marketing Interactions blog “ Is Marketing a Numbers Game? , states that she gets frustrated when sales people say that sales is a numbers game. At Christmas, if B2B companies had a wish list, I suspect it would sound like this: I want. My company’s product to be the best of its kind on the market.
MARKETING INTERACTIONS | FRIDAY, AUGUST 14, 2009
[Interactive] B2B Marketing is NOT a Speed Sport
In an age where buyers are clamoring for relevant content (finding it less than 42% of the time), talking to others about your company and pushing sales interactions to the end of the buying process, it's just going to take longer than that to do marketing right. Since it's Friday, I figure I'm entitled to a bit of a rant. Sorry.
LEADER NETWORKS | TUESDAY, JANUARY 12, 2010
[Interactive] Internal Communities Have An Image Problem
When well done, they can serve as an interactive go-to network of peers-in-the-know and best practice content and discussions of important trends and issues that impact a knowledge-worker's ability to do their job well. Too many of us of a "certain age" remember the knowledge repositories of yesteryear. internal communities intranets
B2BBLOGGERS | THURSDAY, OCTOBER 28, 2010
[Interactive] Is It Time Now For A Chief Marketing Technologist? [#B2BChat]
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time Now For A Chief Marketing Technologist? The “preferred” skill set for today’s marketers are undergoing a paradigm shift.
VERTICAL RESPONSE | WEDNESDAY, APRIL 3, 2013
[Interactive] Give Customers Something to Yelp About
In addition you can see how people interact with your business, such as leaving comments, uploading images, or mobile check-ins. If you own a small business, you might be using social media networks like Facebook , Twitter and Pinterest to boost your social presence. So how do you maximize usage of Yelp? Complete Your Profile.
THE NEW STRATEGIST | SUNDAY, AUGUST 7, 2011
[Interactive] 3 Essential Twitter Chats for Business
Twitter Chats let you get info, insight, and real-time interaction with the brightest minds in the Social Media universe. Twitter chats are an invaluable source of insight, discussion, and debate. If you’ve never participated in one, they can be quite overwhelming! The stream of tweets in a Twitter Chat is actually more like a class-5 rapid.
EB2BLEADS | WEDNESDAY, APRIL 6, 2011
[Interactive] Measuring Marketing Effectiveness Online
Twitter (again free) is also a recent marketing phenomena and the amount of retweets, klout and followers that your account gathers is a good indication of the level of your marketing interaction and influence. Are you measuring marketing effectiveness online for your digital marketing activities ? Article written by eb2bleads.
WINDMILL NETWORKING | THURSDAY, AUGUST 23, 2012
[Interactive] Content Marketing: Trend Spotting in the Social Media Wild
I won’t bore you with all of the gory techie details, but at a high level, to solve this you would need to be able to: Access or create an index, i.e. database, of social media interactions ideally across channels, i.e. spanning the Web, Twitter, Facebook, etc.; Need help spotting trends in social media content marketing? among others.
HUBSPOT | MONDAY, DECEMBER 9, 2013
[Interactive] How to Create a Facebook Business Page That Doesn't Suck
'So you''ve decided to set up a Facebook page for your company. You''ve heard that 52% of all marketers have found a customer via Facebook in 2013 -- and you want to join in on the fun. But, if you''re going to slap together a Facebook page and expect leads and customers to roll in, you''ve got another thing coming. 5) Customize your app thumbnails.
SAVVY B2B MARKETING | MONDAY, SEPTEMBER 19, 2011
[Interactive] Confronting the Trust Barrier
Fortunately, new tools enable you to powerfully stage and sequence your interactions without sacrificing the human touch. We're pleased to present this guest post by Britton Manasco, who specializes in helping companies establish thought leadership and enable their sales teams to engage more prospects and close more business. Why is that?
ANNUITAS GROUP | TUESDAY, AUGUST 9, 2011
[Interactive] Interview with Adam Blitzer, Co-founder and COO, Pardot
He was previously a senior email marketing consultant for InterContinental Hotels Group, a consultant at Moxie Interactive, and spent four years in Japan at an advertising agency. This week we are privileged to interview Adam Blitzer, Co-founder and COO of Pardot, one of the leading providers of cloud-based marketing automation solutions.
SAVVY B2B MARKETING | TUESDAY, MAY 24, 2011
[Interactive] Savvy Speaks: White Paper Writing Best Practices
Use an interactive design that allows readers to easily navigate to areas of interest. These days everyone has a white paper or an ebook they'd like you to download. What makes a white paper stand out from the crowd? The Savvy Sisters have some ideas. Jamie. It solves my problem. not your lead gen problem - but my problem. Blah-blah-blah.
SAVVY B2B MARKETING | TUESDAY, JULY 6, 2010
[Interactive] B2B Marketers: When NOT to Pursue a Case Study
Ideally someone in your company has paved the way for you to interact with the customer for the case study. If you're in charge of getting case studies published for your company, you likely feel the pressure to pump them out fast and furiously. Here are four instances when it's best to put a case-study opportunity on the back burner.
SOCIAL MEDIA B2B | MONDAY, FEBRUARY 14, 2011
[Interactive] 5 B2B Benefits of Facebook Page Changes
Interact on Facebook as Page. Facebook has changed the look of their Business Pages, to make them more in line with the recent changes to personal profiles, but they have added functionality that will make Page admins for B2B companies cheer. Publicly Identify Page Admin. Post on Page as Person or Page. Display Featured Favorite Pages.
READYPULSE | TUESDAY, OCTOBER 1, 2013
[Interactive] #Shoporg13 Brands with the Most Social Fan Photos (Infographic)
We track over a dozen engagement metrics, broadly within contribution types, consistency of interactions, length of time within community, engagement of content created, and influence within community. 'Download the ReadyPulse Instagram Marketing Guide! Do you know just how many social photos are posted about your brand? What is Pulse Score?
MARKETING ACTION | WEDNESDAY, OCTOBER 30, 2013
[Interactive] 7 Tips for Using Buyer Personas in Lead Nurturing
The buyer’s journey — how customers search for a solution, interact with you, and respond to sales — is constantly evolving. 'Picture your customers. Not just their industries and business functions. Not just their geographic locations and levels of seniority — although all of those things are important. But picture them. What motivates them?
WORKFACE | TUESDAY, JANUARY 3, 2012
[Interactive] Web 4.0: The Era of Online Customer Engagement
If I want to buy a book, I can visit Amazon.com, compare prices, purchase, and have that book arrive at my doorstep without ever having to interact with a human being. In the prophetic words of Bob Dylan, “for the times they are a changin’” Right on Bob, right on! The one constant is change. Well, it’s not enough.
SAVVY B2B MARKETING | THURSDAY, OCTOBER 21, 2010
[Interactive] Say “Cheese” Please – Creating and Maintaining Your Online Identity
picture shows not only that you’re ‘real’ but also that you cared enough about where you were interacting to set up house a bit. One of my smart clients said something very smart to me the other day. But all of a sudden it’s just the opposite. You know who you are. Then go out onto the web and make some new friends.
SAVVY B2B MARKETING | FRIDAY, JULY 17, 2009
[Interactive] Savvy Week in Review - July 17
Interactive Profiling: Time to Hang Up Those Surveys Boys - by @BlakeHinckley Blake Hinckley continues to apply impressive brainpower to one of the most pressing problems facing today's B2B marketers: getting prospects to provide honest information about themselves. We've gathered a few of the ones that caught our attention. Enjoy!
SAVVY B2B MARKETING | FRIDAY, JULY 17, 2009
[Interactive] Savvy Week in Review - July 17
Interactive Profiling: Time to Hang Up Those Surveys Boys - by @BlakeHinckley Blake Hinckley continues to apply impressive brainpower to one of the most pressing problems facing today's B2B marketers: getting prospects to provide honest information about themselves. Popsicles for everyone! Hope you stay cool this hot summer weekend. Enjoy!
DIANNA HUFF - B2B MARCOM | TUESDAY, OCTOBER 8, 2013
[Interactive] Using the Google Analytics Social Report (Part II)
“Last Interaction Conversions” means that social media was main driver for the conversion. 'In Part One of this series , I talked about how to set up the Google Analytics Social Report. In this post, I’ll show you how to set up the most important piece of the report: Goals. Setting up Goals. Now click “Goals Setup.”
B2BMARKETINGSMARTS | THURSDAY, OCTOBER 21, 2010
[Interactive] Four ways to keep your B2B marketing Web site from turning away customers.
Do visitors enjoy the experience of interacting with your site? Do visitors enjoy the experience of interacting with your site? Recently, the eMarketer Daily Newsletter offered a powerful white paper, “ Don’t Let Your Website Turn Away Customers , written by iPerceptions , a Web analytics company. love the title.
WINDMILL NETWORKING | FRIDAY, MAY 4, 2012
[Interactive] Employers: Don’t Ignore These Two Acronyms for Social Media Policy Compliance
Some employers are encouraging their employees to use SM in order to generate more buzz, client/customer interaction, and perhaps help with SEO. Undoubtedly, social media (SM) experts and enthusiasts are quick to understand acronyms like SEO , VLOG , RSS , and PM. It too was created in the 1930′s. Comments Comments.
HUBSPOT | THURSDAY, FEBRUARY 16, 2012
[Interactive] How to Map Lead Nurturing Content to Each Stage in the Sales Cycle
The same concept applies when someone is interacting with your brand online. Lead nurturing is a crucial part of your marketing and sales success. Studies show that 50% of leads are qualified but aren't immediately ready to buy something from you [Source: Gleanster Research]. But how do you do that? Understanding the Buying Cycle. That's ok.
HUBSPOT | WEDNESDAY, SEPTEMBER 22, 2010
[Interactive] Social Media 101: A Required Course
Twitter, Facebook, LinkedIn, YouTube, Yelp – these social media platforms have changed the way we think, the way we communicate and interact, the way we build relationships, the way we make decisions, and the way we shop. They aren’t thinking about new ways to interact and engage through the internet. Why do I need it?
BLOG MY CALLS | FRIDAY, APRIL 5, 2013
[Interactive] One Way to Suck at Marketing: No Offline Conversion Goal
Set goals for your phone interactions and offline conversions ! Phone skills goals allow you to measure the phone sales skills of phone reps in authentic customer interactions. 'You have general business goals like revenue goals and market penetration. Tools for online metrics and goals are abundant. The point?
VOICE-BASED MARKETING | MONDAY, DECEMBER 30, 2013
[Interactive] IVR and Mobile: A Match Made in Heaven
The best alternative is an automated IVR phone survey, especially when it’s delivered directly after an interaction with the customer, such as a delivery. It’s important to be aware of the places IVR can benefit your business, so we’ve outlined a few use cases for those who are curious about where mobile and IVR can tie in together.
CONTENT MARKETING FOR BI | TUESDAY, JULY 13, 2010
[Interactive] SAP Sets the Bar for BI CSR
SAP’s 2009 report takes sustainability reporting to a whole new level by including video clips, interactive metrics in dashboards, and allowing readers to leave comments and feedback. SAP just released their 2009 Sustainability Report and I must say I am impressed. They have really raised the bar for corporate sustainability reporting (CSR).
HUBSPOT | THURSDAY, MARCH 24, 2011
[Interactive] How to Setup and Promote Your First Marketing Webinar
Interactivity: Polls, Q&A via chat. Webinars are one of the best ways to offer unique and differentiating content that attracts your best leads and customers to your business. You do not need to be a rocket scientist to host a webinar. All you need is a webinar checklist - and here we are to provide it. Stage 1: Prepare. Stage 2: Promote.
SALES INTELLIGENCE VIEW | WEDNESDAY, FEBRUARY 1, 2012
[Interactive] People Insights: It’s Like Ancestry.com for B2B Sales
How valuable would it be to have social streams from your prospects so you could see the updates, pictures and interactions they share? Selling to people has not changed dramatically over the past hundred years. You have a product or service, identify a pool of prospects and then discover how many of them you can help. People buy from people.
MARKETING ACTION | TUESDAY, OCTOBER 8, 2013
[Interactive] Blurred Lines: Where Does Marketing End and Sales Begin?
It includes seeing how buyers interact with you online, measuring their behavior, and tying that intelligence into your marketing and sales process. In the consideration phase, you narrow down your interactions more. Marketing and innovation produce results; all the rest are costs. Optimize your lead to revenue process at each stage.
TRADESMEN INSIGHTS | WEDNESDAY, OCTOBER 27, 2010
[Interactive] Made in America: It Still Matters!
According to a recent by Harris Interactive , made in America does boost purchase appeal. Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Made in America: It Still Matters! Not surprising, the over-35-year-old set is the strongest demo.
B2B IDEAS @ WORK | TUESDAY, OCTOBER 12, 2010
[Interactive] 40 Bite-sized Insights from the 2010 Inbound Marketing Summit
For me, it was a rare chance to interact with industry rock stars like David Meerman Scott and Chris Brogan , and other smart folks like Gail Goodman , John Jantsch and Robbie Vorhaus. Their capacity for pushing new ideas is matched only by their spirit for sharing. ” • “You have to engage the people who will engage others.”
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 11, 2011
[Interactive] 5 Tips For Sponsoring Virtual Events
Add video or an interactive demo to your virtual booth, or offer a giveaway for a relatively low-priced gadget. by Jesse Noyes | Tweet this. Like the paperless office or the Segway, the advent of virtual events came with predictions that the physical trade show would go the way of the dodo bird. But reality is often less dire. Mix It Up.
KOMARKETING ASSOCIATES | THURSDAY, AUGUST 29, 2013
[Interactive] For B2B Internet Marketers in the Industrial Sector: Bigger Opportunities But Greater Challenges Await
Event Information and User Interaction. LinkedIn, Facebook, and Twitter are all making positive strides in providing marketers information on activity performance (interactions, clicks, impressions, etc). Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Final Thoughts.
VIDYARD | TUESDAY, JANUARY 14, 2014
[Interactive] What Every Marketer Needs to Know About Lead Scoring With Video
While neither of these leads is interested enough to be sent directly to the sales team, additional interactions will contribute to their lead score and move them towards a higher level of qualification. 'Editors note: This blog post originally appeared as contributed content on the Heinz Marketing blog. How to Get Started. Priority. Action.
VIDYARD | THURSDAY, SEPTEMBER 19, 2013
[Interactive] How to use Video in your Email Marketing Campaigns
Because the two major email clients (Outlook and Gmail) do not support video playback, you have to get a bit creative to give your readers an interactive video experience. 'Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. Image courtesy of VideoEmail.com).
HUBSPOT | FRIDAY, JUNE 11, 2010
[Interactive] 3 Ways to Turn Your Company Into a Blogging Machine
It enables your employees to advocate for their work and interact directly with customers. Many companies think of blogging as adding a bolt onto an existing machine. In reality, the companies that are successful at blogging inspire a blogging culture throughout the organization. To do this, your business needs to become a blogging machine.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, DECEMBER 8, 2010
[Interactive] Case Study: Using a Scenario to Select Business Intelligence Software
These required a bit more research and some trade-offs, particularly regarding the Xcelsius-style ability to embed interactive charts within a Powerpoint slide. Summary: Testing products against a scenario is critical to making a sound selection. But the scenario has to reflect your own requirements. Define Requirements. How fun is that?)
B2B LEAD GENERATION BLOG | MONDAY, MAY 21, 2007
[Interactive] B2B Lead Generation Blog: 10 Lead Generation (Prospecting) Tips for Sales People
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! This is particularity true in small companies.
B2B LEAD GENERATION BLOG | WEDNESDAY, JUNE 13, 2007
[Interactive] B2B Lead Generation Blog: The Physics of Trigger Events for Lead Generation
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Trigger events matter for two key reasons.
BIZNOLOGY | WEDNESDAY, FEBRUARY 29, 2012
[Interactive] Five Ways to “Get Real” With B-to-B Social Media
Ask yourself whether your customers are there, and whether they want to interact with you there. Image by Getty Images via @daylife. Today, 89% of B-to-B marketers in the U.S. But the B-to-B marketers I talk to still sound confused. What should I be doing,” they ask. What’s really worth my time?” Here’s a simple plan of attack.
HUBSPOT | THURSDAY, APRIL 26, 2012
[Interactive] Why You Need Social Media, Even if Your Customers Don't
Share their content, build relationships by interacting with them, create great content that speaks to these companies and their audiences -- this will get you exposure to a whole new audience that could yield new partnerships, gain you referral business, and open up a new audience to whom you could sell! 4) You'll Gain Industry Clout.
SALES INTELLIGENCE VIEW | WEDNESDAY, DECEMBER 21, 2011
[Interactive] How do your successful salespeople leverage social media for selling? Part 1
In other words, use their attention to this social channel to build value by interacting where they are already spending their time and looking for information.” We partnered with Focus.com to discuss the best practices to leverage social media for sales teams. “ Miles Austin. Marge Bieler. Dave Brock. Barbara Giamanco. Matt Heinz.
HUBSPOT | MONDAY, APRIL 8, 2013
[Interactive] How to Tell if That Industry Event Is Really Worth Your Money
So maybe you''re salivating over the attendee profile, but it''s also important to consider whether the structure of the event actually provides opportunities to interact with other attendees. 'In some way, shape, or form, events are probably a part of your inbound marketing strategy. So how do you make that choice? 1) Evaluate the Content.
CONFLUENT FORMS | WEDNESDAY, MAY 1, 2013
[Interactive] Has LinkedIn jumped the shark?
Your contacts were imagined as people you had interacted with, in a personal or professional setting, so in the beginning you knew that a 2nd or 3rd degree contact was not too far removed from a person that actually knew you both. 'It wasn''t so long ago that LinkedIn was an important part of my day. But not so much anymore. And now?
BUYEROLOGY | MONDAY, JUNE 14, 2010
[Interactive] The Redesign of Customer Experience in the Digital Age
While customer experience initiatives have been put into place several years ago, recent fast paced evolution in customer interaction suggest it may be time to rethink and redesign customer experiences. Image via Wikipedia. Orienteering has become the new rage of outdoor sports and hiking.
SALES INTELLIGENCE VIEW | WEDNESDAY, AUGUST 24, 2011
[Interactive] Customer Intelligence aligns with Marketing Power in Dynamics CRM
Offering email marketing, lead scoring, web visitor tracking, nurture marketing, web forms, surveys, and alert notifications all embedded within CRM, CoreMotives enables clients to detect, track and target prospects interacting with their website or other marketing assets. CoreMotives and InsideView form Strategic Partnership.
B2B VOICES | WEDNESDAY, APRIL 28, 2010
[Interactive] Why Digital Media Outreach Shouldn’t Be Ignored
You want people to interact with your site, use your forms, get there from your Facebook page. I recently found myself in a conversation with a woman who was in charge of redoing the website for her company, an electrical distributor. The company’s decision was based on their desire to suggest (force?) Right? Wrong. Here’s why.
FEARLESS COMPETITOR | WEDNESDAY, MARCH 28, 2012
[Interactive] Are you a VP, Marketing, content leader or channel director? If so, this is for you.
It is a live, interactive video briefing. Mark your calendar for this LIVE special video briefing tomorrow, March 29th at 2:03pm ET. Practices to Create Content Like a Publisher. Looking to plan your week? suggest you put this video briefing on your calendar. Since Content is the Fuel of Revenue today, it’s a must-see event.
SOCIAL MEDIA B2B | WEDNESDAY, JUNE 22, 2011
[Interactive] The Long Tail Story of B2B Social Media
Steps to Visualizing B2B Social Media Data Once B2B companies start creating social profiles and interacting with. B2B marketers who are new to social media frequently take a traditional approach to messaging and carefully craft every message as if it were the final version of a print brochure. Storytelling. It creates a connection. Network.
VERTICAL RESPONSE | WEDNESDAY, JUNE 12, 2013
[Interactive] Google’s New Enhanced Campaigns for Display Advertising
Many of these features have also rolled over onto Google’s Display Network with a few subtleties specific to Display advertising (text, images, interactive & video ads). Not only can you choose to layer these targets, you can also select how those targeting methods should interact with each other without having to worry about hierarchy.
HUBSPOT | FRIDAY, APRIL 22, 2011
[Interactive] Facebook's Like Button Turns One [Usage Data]
With more than 250 million people enaging with Facebook from other websites, it is clear that Facebook has quickly colonized information sharing and social interaction on the Web. Yesterday Facebook celebrated the one year anniversary of one of its most important product launches, the Like Button. Facebook Like Button Usage Statistics.
WEBBIQUITY | WEDNESDAY, SEPTEMBER 19, 2012
[Interactive] 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far
Missing from the list though is Workface , the first non-Facebook-owned interactive profile and multi-format chat tool to be fully functional in Facebook. With up to 40% of traffic coming from smartphones that is a lot of lost interaction.” So what are the best tactics for marketing and advertising on Facebook? STARS **. Only 0.05
HUBSPOT | THURSDAY, JULY 19, 2012
[Interactive] How to Stalk Your Competitors in Social Media (So You Can Crush Them)
Well, both brands are tweeting at the same frequency every day and interacting with fans consistently. Alright, I think marketers have jumped on the social media gravy train. eMarketer reported on a study from the Association of National Advertisers showing the growth of social media adoption by US marketers since 2007. And use it well.
INBOUND SALES NETWORK | THURSDAY, AUGUST 25, 2011
[Interactive] The Tragic Feud between Sales and Marketing
Salespeople complain that marketers don’t understand customers, they set prices too high, and the materials they produce are off the mark and useless in an interaction with a real customer. In too many companies, Sales and Marketing feud like Romeo and Juliet ’s Capulets and the Montagues. B2B Buyers are Frustrated.
INTEGRATED B2B | FRIDAY, OCTOBER 19, 2012
[Interactive] B2B and the tourism industry: A strong digital strategy can make the difference
By targeting content to specific business sectors, increasing interactivity, making better use of storytelling and video—and making this content shareable—and adapting content to emerging markets and different cultures, digital B2B platforms can help improve the overall B2B strategy of the tourism industry. trillion globally in 2012. Vidal.
HUBSPOT | THURSDAY, SEPTEMBER 26, 2013
[Interactive] The 45 Inbound Marketing Terms You Should Know [Glossary]
User data is captured based on past website interactions (think form field submissions and website activity). Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Yes, there will be debate on the imperative-ness of these terms. B Testing.
WINDMILL NETWORKING | MONDAY, OCTOBER 8, 2012
[Interactive] Social Media Marketing for Medical Practices
The success of social media marketing is dependent upon audience interaction and approval. This is a sponsored post written by me on behalf of the medical websites provider Officite. All opinions are 100% mine. Doctors using Google Plus Hangouts? It could happen sooner than you think! One day she had an “aha!” Social Media?
HUBSPOT | THURSDAY, DECEMBER 12, 2013
[Interactive] Want to Get More Leads? Stop Making These 12 Landing Page Mistakes
There, leads can actually download or interact with the offer itself, share it with friends, and maybe even convert on another offer. 'There are few feelings worse than knowing you''re missing out on something. Scientists have even given that feeling a name: FOMO (fear of missing out). 1) It doesn''t pass the blink test. Ready, set, go!
FATHOM | TUESDAY, SEPTEMBER 24, 2013
[Interactive] Is There a Best Time To Recycle Your Leads?
note: This post is the 3rd in a series of guest-post exchanges between Fathom and Right On Interactive , a marketing automation company that emphasizes lifecycle marketing "that helps organizations win, keep and grow business." Lauren Littlefield is Right On Interactive''s director of marketing.]. ” Photo courtesy of U.S.
MANHATTAN MARKETING MAVEN | TUESDAY, NOVEMBER 16, 2010
[Interactive] The QR Code Quandry
Proponents argue that QR codes offer the real estate and interactivity that print, outdoor, wearable’s and other media lack. There seems to be a flurry of QR code use. Are they the next cool thing or are they useless? The mechanics of QR code use are rudimentary in the United States. Hardly anybody knows what they are. Coupons. Shelf talkers.
MANHATTAN MARKETING MAVEN | SATURDAY, OCTOBER 2, 2010
[Interactive] Online Couponing is UP 49%
Coming soon are more, easier to use mobile coupons and codes that will be distributed digitally and will eventually rely on electronic interactions between hand units and POS systems. If you think only little old ladies clip and use coupons; think again. million using 1.6 Other hot brands include IHOP, KFC, Subway and DQ. They don’t read.
MODERN B2B MARKETING | MONDAY, JUNE 13, 2011
[Interactive] ExactTarget, Marketo Announce Strategic Partnership to Integrate Marketing Technologies
To power this new channel for Marketo, we have agreed to integrate a version of Marketo’s products with ExactTarget’s exciting new Interactive Marketing Hub. by Phil Fernandez As I think about what it takes to build a great company, several priorities come to mind. To learn more about this partnership, please click here.
B2B MARKETING TRACTION | THURSDAY, MARCH 8, 2012
[Interactive] Do Your Website Visitors Feel Like They’re on Another Planet?
Once they’ve landed on your home page, is there a way for them to interact? Do visitors on your site feel like they’ve landed on another planet? Is there a smiling receptionist to great them, and perhaps a basket of fruit or flowers on display? In the article Caldicott talks about a brand’s likeability factor.
HUBSPOT | TUESDAY, AUGUST 13, 2013
[Interactive] How to Be Persistent in Sales Without Annoying Your Prospects
Interacting on social media also allows salespeople to build up little bits of rapport to nudge a prospect towards speaking with you. 'So you''ve done the preliminary research on a prospect and they look like they could be a company you could really help. Next step? Get them on the phone. First, Decide Between Email and Phone Communication.
B2B MARKETING INSIDER | MONDAY, NOVEMBER 1, 2010
[Interactive] Integrate Social Media Into Your Marketing Mix
It starts with one very important paradox that I also outlined in The 4 Cs of Social Media : social media is both a revolution in the way consumers interact with brands and yet we can approach it like any marketing channel. Interaction. So how do you incorporate social media into the marketing mix? Social media? Check. Add value.
SYNECORE | THURSDAY, SEPTEMBER 12, 2013
[Interactive] Visual Social isn't Vanity, it's Vital.
That Instagram is great for branding, but because it''s not interactive it won''t drive traffic, sales, or leads. 'In the world of social media, the term "vanity metrics" gets thrown around quite a bit as an effort to describe what has been labeled as superficial metrics (the # of page likes, followers, downloads, etc.), test.". The share.
SYNECORE | WEDNESDAY, MAY 29, 2013
[Interactive] Forget Mobile First - Take an Integrated Approach to Marketing
survey conducted by SDL on consumer mobile and social media habits showed that consumers function seamlessly across channels when interacting with brands, and as part of their experience there is an expectation of consistency and a fair value exchange over all channels- online, mobile, and in-store. in 2013. million units, up from 144.5
GREAT B2B MARKETING | FRIDAY, AUGUST 10, 2012
[Interactive] Top Three Signs Your Marketing VP Might Be in Trouble
If your team isn’t continually interacting with potential customers by providing useful content online, you need to either replace your team or get them the resources they need to be more effective. After many years of sitting in that chair, I know how hard it can be. After all, CEO’s and sales VP’s can be very tough customers.
AD YOUR COMMENT HERE | TUESDAY, SEPTEMBER 6, 2011
[Interactive] Summary: Social Media Marketing Report 2011 [REPORT]
Facebook can give more than 140 characters and the interaction on FB tends to be more in depth than just a simple glance or retweet. Overall one third of marketers said that they had only used social media for a year in 2010, while this year that number has jumped to 50%. ages 20-29, spend most time). Twitter (84%). LinkedIn (71%).
FUNNEL FOCUS | WEDNESDAY, MAY 19, 2010
[Interactive] How the Human Touch Impacts Marketing Performance – 5 Questions for Brian Carroll
It’s the human touch of conversation that provides the certainty that a lead is sales ready and that comes from the many nuances gleaned from a personal interaction. You may have the best content in the world, but there are just some things that must be discovered through a human two-way conversation. How the decision process works.
INDUSTRIAL MARKETING TODAY | MONDAY, SEPTEMBER 27, 2010
[Interactive] Have Digital Marketing and Social Media Killed the Industrial.
They are time-challenged and want to interact with salespeople based only on their needs and schedules. The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online. Every disruptive technology is known to cause major upheavals in any industry. Not so fast! Resources
VOICE-BASED MARKETING | TUESDAY, OCTOBER 22, 2013
[Interactive] RIP: Here Lies Traditional Marketing, Here Comes Growth Hacking
Automate Interactions. 'Marketing was once a fairly concrete collection of methods; things companies did if they wanted to grow business. They were things like throwing launch parties, getting celebrity endorsements, advertising on billboards by the overpass: the tenets of traditional marketing that businesses have been doing for a long time.
VOICE-BASED MARKETING | THURSDAY, AUGUST 8, 2013
[Interactive] Data is the New Don Draper: the Rise of Analytics in the Marketing World
Growing concurrently with that developing space, the introduction of voice-based marketing automation tools began to become the go-to tool for providing multi-channel marketing analytics to measure revenue attribution and improve ROI, not just for mobile calls but all voice interactions. Lo and behold, by 2010, Twitter generated $44.6
SALES PROSPECTING PERSPECTIVES | FRIDAY, NOVEMBER 11, 2011
[Interactive] I Was Prospected By A Robot
All of these situations eliminate the need for human interaction. Sales Prospecting Perspectives in pleased to bring you a guest post from one of our newer BDRs, Elizabeth Guerra. …Okay, so that might not be entirely true. The robot was only looking for information, after all. It wasn’t technically a sales call.
FUNNEL FOCUS | WEDNESDAY, JUNE 23, 2010
[Interactive] Improve Lead Nurturing Process Execution with Decision Trees
We find that our customers who deploy marketing automation to execute a defined nurturing process are able to realize outstanding results including, higher qualified leads, increased sales interactions and shorter sales cycles. With a drag and drop interface, marketers can easily create navigable paths based on a lead’s activity and interest.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, FEBRUARY 24, 2010
[Interactive] Business Karma
It is much easier to say than it is to do, but when you embrace this philosophy the people you interact with can feel the passion and sincerity and appreciate it. I just got back from a ski trip in the Birkshires with my wife and two boys. love vacation time, absolutely love it. You can always make more money, you can't make more time.
LEDGER BENNETT | THURSDAY, NOVEMBER 22, 2012
[Interactive] Inbound Content Marketing
'With customers being 57% through their buying cycle before interacting with the supplier, marketing is responsible for owning more and driving greater progression to sale than ever before. Naturally, this creates the requirement for an effective inbound strategy. Download A3 Infographic: Inbound Content Marketing. Thought Leadership.
MODERN B2B MARKETING | MONDAY, SEPTEMBER 20, 2010
[Interactive] Technology’s Role in Determining How Sales and Marketing Work Together
By having a lead management solution , 56% of companies have a good or excellent ability to use their marketing databases and tools to drive prospect interactions. How is demand being generated within your organization, and how much is marketing expected to drive vs. sales? The answer to the first question is: it depends.
HUBSPOT | SUNDAY, JULY 3, 2011
[Interactive] What Marketers Should Know About Google's Latest Announcements [HubSpot TV]
According to P&G, FMOT is the first moment when a consumer interacts with your product on a store shelf. The week before July 4th is a notoriously slow news week. Google's Ban of Co.cc Domains. On Thursday evening, Google banned the Co.cc domain , which removed every website using that domain from all Google search results.
VOICE-BASED MARKETING | TUESDAY, AUGUST 13, 2013
[Interactive] 13 Best Practices for Improving Organic Search Rankings on Google
An analytics tool such as Google’s Universal Analytics is helpful for measuring changes in search traffic as well as tracking visitors interactions with your web site that are a direct result of SEO. 'Having your web pages rank high in Google’s organic search listings for important keywords can be incredibly valuable. Define a keyword list.
HUBSPOT | MONDAY, OCTOBER 11, 2010
[Interactive] Top 5 Inbound Marketing Articles to Start the Week: Humanizing Social Media
Social media now plays an important role in how many businesses are engaging with prospects and customers, but despite the implications of the term, it’s easy to question just how ‘human’ social media interactions really are. Social Media Humanization. Author: Mark Smiciklas on Social Media Explorer. Connect with HubSpot
BLUE FOCUS MARKETING | MONDAY, OCTOBER 28, 2013
[Interactive] NEW @BlueFocus @SocialEmployee (McGraw-Hill) Book Trailer on #Nifty50 #SocBiz
proposes a new way of looking at relationship-building and social interaction in the digital bazaar, one with infinite possibility and endless points of entry built right into its DNA. The video, titled “What is a Möbius Strip?” As we explain in the video, anyone can make a möbius strip. Watch the video to find out! FOR EWORD by David C.
B2B MARKETING MENTOR | FRIDAY, MAY 31, 2013
[Interactive] Mobile, Social, Data and CRM: Top Analysts Predict the Future
Using a proprietary database of information pooled from IP address registries, Dun and Bradstreet, partners, customers and other data providers, the tool immediately associates digital interactions with an account. 'A year ago today, Software Advice published the first-ever CRM’s Next 5 in 5 report. Brent Leary, owner of CRM Essentials.
HUBSPOT | FRIDAY, JULY 15, 2011
[Interactive] 7 Great Ways to Promote and Track Offline Events
Nothing beats cementing an online relationship with a real live conversation, interaction, or new experience. Even if you aren't a software company, there may be different tools or sites that your audience interacts with on a regular basis. Luckily, all the inbound marketing tools we use are great for event promotion. Get creative!
WEBMARKETCENTRAL | TUESDAY, JANUARY 5, 2010
[Interactive] Six Ways to Produce Online Video on a Budget
Captivate offers greater options for interactivity, but also a significantly higher price tag. Online video is hot. Yeah, and people gamble in casinos, I know; what a profound observation of the blatantly obvious.) According to Compete.com , YouTube had nearly 86 million unique visitors and more than half a billion site visits last month.
E-STORM | FRIDAY, APRIL 30, 2010
[Interactive] The Unappreciated Power of Ad Networks
» About e-storm e-storm International is an interactive marketing and advertising agency that delivers the best possible experience for the consumer. Comscore’s March 2010 report indicates that Microsoft Media Network increased their unique visitors by over 33% in the last year. 45 to 64 make highest US median weekly earnings.
E-STORM | MONDAY, APRIL 11, 2011
[Interactive] Is emotion measuring technology getting too personal? New ways.
» About e-storm e-storm International is an interactive marketing and advertising agency that delivers the best possible experience for the consumer. New ways marketers get under your….ummm ummm mind Written by Ivana Petraskova on April 11, 2011 — Leave a Comment Every year when I visit the Web 2.0 530 Bush Street, Suite 600.
HUBSPOT | TUESDAY, MARCH 13, 2012
[Interactive] How to Excel With the Most Underused Marketing Automation Features
Chances are much more likely that they'll interact with your marketing in a number of different ways through a variety of channels. how they interacted with your company most recently or just before purchasing). Lead Nurturing. Lead nurturing is a fantastic way to continue moving your leads through the sales and marketing funnel.
JILL KONRATH'S SELLING TO BIG COMPANIES | THURSDAY, SEPTEMBER 20, 2012
[Interactive] Make the Most of Your Blog
Encourage interaction. Today's post from the Chamber of Commerce features business-growth advice for small companies. Business blogs are a great way to give potential clients free information and boost your brand. Where some companies go wrong, however, is in the execution. Update it weekly. Think about SEO. Submit your blog URL.
PAUL GILLIN | THURSDAY, SEPTEMBER 23, 2010
[Interactive] 10 Tips For Moderating a Great Panel
The reward of a successful panel is seeing the audience interact both during and after the event, and hearing that all your panelists enjoyed the experience. This topic is a little different from my usual fare. It’s about moderating panels, a function that many of us are called upon to perform at events from time to time. Before the Event.
BLOG MY CALLS | WEDNESDAY, APRIL 24, 2013
[Interactive] 7 Reasons LogMyCalls is Winning Awards
LogMyCalls also won other awards from Grow America, Internet Telephony, Customer Interaction Solutions, Utah Innovation, VCIR and others. 'In the last 4 months, LogMyCalls has won almost 10 awards. The most prestigious of these awards was the Grand Prize in the Amazon Web Services (AWS) Global Start-Up Challenge. We won $100K. Awesome.
HUBSPOT | WEDNESDAY, SEPTEMBER 5, 2012
[Interactive] How to Achieve Stellar Alignment Between Marketing & Customer Support
And even though these are the people who are often times the last voice or interaction a customer has with your brand. Let's just say my roommate's interaction with Support wasn't exactly a positive one. The prospect-to-lead-to-customer process is a fairly simple concept to understand. So what do they do? Ah yes. Support. Right.
MARKETING ACTION | MONDAY, FEBRUARY 3, 2014
[Interactive] An Act-On Conversation: Anneke Seley and Shawn Naggiar Talk Inside Sales
Thursday February 6th, Anneke will moderate an interactive panel: “Ask An Expert, Ask Your Peers,” at the AA-ISP (American Association of Inside Sales Professionals) Inside Sales 2014 event in San Francisco. You don’t typically go visit a customer on the first interaction. SHAWN : Anneke, you were an early inside sales leader.
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, SEPTEMBER 3, 2010
[Interactive] The Introvert’s Guide to Twitter
These happen to be the most social friendly and active users on Twitter that you can’t help but interact with even when you are not a marketer yourself (me). I’m an Introvert. And I’ve been happily been using Twitter for about a year and a half. Coming from an admitted introvert, this isn’t my style. Introverts included. Eureka!
B2BBLOGGERS | WEDNESDAY, JULY 21, 2010
[Interactive] 5 P's of B2B Social Media Marketing | B2Bbloggers.com - B2B Social.
Citizen Conduct – more of a government requirement involving how to handle the interactions between civilian users and the public.Remember that your social media policy is only as effective as your social media education program, so offer a few training sessions. Employee Access – who will be allowed to use social media. Patience! Or Does It?