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  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Interactive] 10 Ways to Mix Up Your Visual Content on Social Media
    Finding clever and creative ways to mix up your visual content will boost your fan interaction and help your build your brand''s identity on social. Visual content is the most powerful tool your brand can use to engage your fans on social media. So which kinds of visual content works best on social media? The best answer: a variety.
  • SOCIAL MEDIA B2B  |  FRIDAY, JUNE 17, 2011
    [Interactive] How to Create Great B2B Presentations
    Steps to Visualizing B2B Social Media Data Once B2B companies start creating social profiles and interacting with. This past week I spoke at the MarketingProfs B2B Forum in Boston, and one of the keynote speakers was Nancy Duarte. Her presentation about presentations was very inspiring. It might be a sales presentation to a prospect.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, MAY 19, 2010
    [Interactive] Build a Personal and Professional Vision for Growth
    Working with as few as one person to as many as 100+, Diane creates an environment that is cooperative and interactive. Accelerate Your Business Growth is an interactive, live internet talk-radio show that addresses the various aspects of business. This show is sponsored by WIN – Women in Networking.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JANUARY 28, 2013
    [Interactive] How Virtual Should Your Sales Team Be?
    If the only time they interact is when they’re in the office, they’ll use that time to catch up. In a world in which a sales team can be entirely virtual, a hybrid mode of the virtual sales team is popping up everywhere. On any given day, reps could be working from home, on the road and in the office.
  • AD YOUR COMMENT HERE  |  MONDAY, AUGUST 22, 2011
    [Interactive] Driving Business Value with Social Marketing: eBook on the Social Funnel
    There is no doubt that social platforms such as Facebook and Twitter have changed the ways businesses interact with their constituents. The use of social media as a key marketing strategy is definitively on the top of the agenda for many business executives nowadays. You can’t be there one day and gone the next!
  • JUNTA 42  |  SATURDAY, FEBRUARY 14, 2015
    [Interactive] This Week in Content Marketing: A Net Neutrality Win | Stop Talking So Much About Yourself
    Joe’s Rave: Randall Rothenberg, president and CEO of the Interactive Advertising Bureau (IAB), predicts that marketing technology will decline in importance as a source of audience growth and commercial opportunity. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 6, 2014
    [Interactive] Advice on starting and growing an SNS
    So, creating a space for your members to “show off” or “express themselves” is less important than giving members to interact. The main reason why SNS’s are so appealing is not because people are exhibitionists but because people crave connection and community. Enjoy! It is a bit of a rant. SNS’s aren’t websites or personal home pages.
  • BIZNOLOGY  |  THURSDAY, MAY 29, 2014
    [Interactive] 5 Popular Movies that will Improve Your Marketing Strategy
    Negative stories have legs, and every customer interaction, good or bad, may be seen by millions. No matter how solid your business model or how good your product is, crafting an effective marketing strategy is the key to long-term success. If you’re struggling to find the right marketing strategy, take a cue from Hollywood. Win/win!
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Interactive] 10 Things to Double-Check Before You Begin Your Next Campaign Analysis
    When you run any marketing campaign, it is important to track how every single person is interacting with your marketing -- even if the interaction occurs outside of your website. I've made my fair share of analytics mistakes in the past. In fact, I even wrote an article about it so that you don't have to learn them the hard way too.
  • VIDYARD  |  FRIDAY, JUNE 26, 2015
    [Interactive] 3 Simple Ways to Customize A Single Video Campaign for Multiple Audiences
    By either a) asking this question at the beginning of the video in an interactive video or b) using a unique link in different emails sent to your segmented list, you’ll know who uses which Software and can serve them the CTA that applies best. Consumers don’t know how to personalize your messages. Targeted messaging is more effective.
  • VOICE-BASED MARKETING  |  MONDAY, APRIL 7, 2014
    [Interactive] 5 Tips to Market Your Event Using Social Media
    Social media isn’t all about creating shareable things that you post and then let run on their own: it’s about engagement and interaction, which is why Janowski recommends things like tweetchats to get conversations going about an event weeks prior to the event itself. Last week we joined Chicago women-centric tech organization Ms. Use bit.ly
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 28, 2014
    [Interactive] The CMO Six-Pack: How to Pump Up Your Pipeline
    Social quickly became the most accessible touchpoint within the spectrum of customer interaction. Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Optimizing the sales funnel. Gaining greater insight into our audience. Did You Know?
  • B2B LEAD BLOG  |  FRIDAY, JULY 6, 2012
    [Interactive] Friday Wrap-up: This Week in B2B Marketing Tips
    It wasn’t that long ago that QR codes seemed to be everywhere you looked; marketers were intrigued, excited, and eager to test this new method of engaging and interacting with their audience. Enjoy! 1. A/B Testing Email Marketing Strategies – A Quick Guide. Event Swag Your Attendees Will Love …and Loathe. Reasons Why QR Codes Won’t Work.
  • HUBSPOT  |  FRIDAY, AUGUST 14, 2015
    [Interactive] 7 Signs Your Content Marketing Is Stuck in a Bizarro World
    Instead of walking into a store or an office, customers now interact with brands digitally. A s a result, they aren't getting on the phone with your sales representatives until much later in the buying process -- if ever. Needless to say, I started to feel like I was in a Bizarro World. Yeah, that Bizarro World. Is it content marketing?
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 31, 2014
    [Interactive] Top 6 Marketing Measurement Technologies
    Web analytics tools are helping marketers to create a formidable online presence by optimizing the way consumers interact with their websites. Knowing where a lead originates and how they are interacting with your company can generate drastic improvements in your marketing efforts. General
  • MI6 MARKETING AGENCY  |  FRIDAY, FEBRUARY 3, 2012
    [Interactive] Marketing Layoffs Equals Social Media ROI?
    From that point onward the organization should define how and who will engage with customers via social channels and put in place mechanisms to empower them to engage and measure social interactions. 4) Be Better at Twitter: The Definitive, Data-Driven Guide | Source: The Atlantic. Save Some Time on Us. We call these our Fave Five Posts.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 22, 2014
    [Interactive] The 5-point plan: how to increase marketing ROI from call conversions
    In fact, a recent study found that two thirds of people get frustrated when they can only interact with a company online.  . Guest post by Luke Rees. Every marketing executive wants to know when their efforts are getting through to consumers, and the online world is certainly making it easier to do so. Click-to-call tracking. Conclusion.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 14, 2011
    [Interactive] Savvy Speaks: Know Thy Customer
    Deliver all of this so it can be put into play, either via a document or an interactive tool or by embedding it into an existing application, and then lead teams through the insights. Marketing is all about knowing your customers – but how do you get this data? Heather. B2B customers very rarely "happen upon" your product.
  • ANNUITAS  |  TUESDAY, JANUARY 20, 2015
    [Interactive] Essentials of Perpetual Revenue
    Several days ago I had dinner with a long-time friend who is a self-employed B2B entrepreneur. After years of building a strong customer base, she admitted that her goal this year is to drive more “passive income” from clients who aren’t actively engaged. The elements required to develop a Demand Process are not revolutionary. Learn to Love Layers.
  • HUBSPOT  |  TUESDAY, JANUARY 3, 2012
    [Interactive] 8 Universal Traits of a Winning Social Presence
    If it's an account for sharing your content and interacting with fans, let more of your brand's personality shine through. Interact with people. Not only is this an important form of interaction, but sharing relevant content also helps your audience, regardless of the source. How many of them do you want to convert into leads?
  • ENGAGE  |  MONDAY, APRIL 7, 2014
    [Interactive] Trust Me, I'm a Marketer
    Whether you’re writing a blog post, responding in a forum thread, leaving a comment on a blog, interacting on Twitter (or Facebook, or Google+, or Reddit, or whatever) you’ll have the most success when you identify who you are and what brings you to the conversation. Think for a minute about who you might expect to meet in hell. But who else?
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, SEPTEMBER 2, 2012
    [Interactive] Why a Content BOM is Crucial to a Successful Industrial Web Design
    To create a good content BOM, you or your site design company must have a clear understanding of the following: How engineers and industrial professionals think and want to interact with your site (Make their jobs easier). Content BOM is not a typo in my headline. What went wrong? The short answer – no content BOM (Bill Of Materials).
  • HUBSPOT  |  TUESDAY, OCTOBER 4, 2011
    [Interactive] 5 Twitter Tips to Give Your Content More Exposure
    Just be sure your Twitter feed doesn't turn into an automated stream with no Twitter interaction. By tweeting questions, you'll be inviting followers and other Twitter users to interact, converse, and engage with you and your brand. This is a guest post written by Nikki Peters, community manager of MarketMeSuite. Schedule Tweets.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 3, 2015
    [Interactive] The New Brand Building in the Era of Engagement
    Technology augments who we are as marketers—where our core love of storytelling is enhanced by the ability to make the interaction last longer than a single point in time. Author: Sanjay Dholakia At our core, marketers are storytellers. We love to tell stories that evoke emotion and pull at heartstrings. Storytelling Is Timeless.
  • HUBSPOT  |  SUNDAY, APRIL 13, 2014
    [Interactive] Twitter's New Profile Layout, Gmail's Image-Heavy Inbox & More in HubSpot Content This Week
    While they provide us with an unmatched way to interact with the modern consumer, keeping up with the never ending changes and updates can often feel like a full time job all on its own. Our digital social tools are both a blessing and a curse. See all that and more in this week''s HubSpot content roundup. What do you want to see more of?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 27, 2012
    [Interactive] Best Place to Eat at 4AM (And 8 Other SXSW Tips)
    Last year, we gave nine tips on where to eat, drink, hang out and nurse a hangover during SXSW Interactive (or SXSWi, for those in the know). by Jesse Noyes | Tweet this It’s that time again. South By Southwest is upon us, and tech geeks, film aficianados and music lovers will soon converge upon Austin, Texas for about two weeks of mayhem.
  • B2B MARKETING ONLINE  |  THURSDAY, DECEMBER 23, 2010
    [Interactive] How to succeed in B2B marketing in 2011
    Successful marketers in 2011 will be less focused on old-school notions of ‘creative’ and campaigns, and more focused on data, insight and continuous dialogue through engaging content and timely interactions (many of which are automated). This is particularly the case for marketers – and especially those in B2B. Have I missed anything?
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Interactive] How to Make the Most of Your Content: An Integrated Promotion Strategy for the Modern Marketer
    Join us Thursday, February 19 th at 1 pm EST for a webinar and interactive forum that will showcase the results from an integrated promotion strategy that increased a company’s organic traffic by 56%. Unfortunately, it won’t be getting easier any time soon. It’s no secret any more than content and promotion go hand-in-hand. Step 2: Research.
  • B2BBLOGGERS  |  THURSDAY, AUGUST 12, 2010
    [Interactive] Lead Nurturing Best Practices [#B2BChat] | B2Bbloggers.com - B2B.
    Lead-nurturing campaigns therefore become imperative for transforming prospects into sales-ready opportunities. Success hinges on planning, creativity and technology working in tandem. In this week’s #B2BChat , we cover lead nurturing, an area that’s getting a lot of interest from the B2B field. How can it be effectively marketed?
  • HUBSPOT  |  FRIDAY, APRIL 29, 2011
    [Interactive] Top Questions You Asked about Producing a Webinar
    What types of interactive tools do you suggest? The major interaction points during a webinar include polls, chatting with your audience in the webinar platform and keeping up the conversation on social media. Often times the webinar platform doesn’t allow for interaction among attendees. Should you post slides beforehand?
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 23, 2014
    [Interactive] Marketing Automation: Building Trust Between Sales and Marketing
    Bringing successful execution to light by having the contents of a campaign and prospect interaction with it shown on one simple screen. Try this test. What’s the connection between each of these word pairs? Cobras and mongooses. Cats and dogs. Lions and hyenas. What did you come up with? As Stephen M.R. Competence: We bring results.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 4, 2011
    [Interactive] The Sociology of Social Media: TED TV Talks
    Stefana Broadbent: How the Internet enables intimacy : The internet is generally deemed a tool that makes humans more distant from one another, engaging in less real-time interaction. Having fun while learning has become my idea of a really good time. Forget drugs, booze and rock and roll. Unbelievable, non ? Blog this on Blogger. Digg this!
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 8, 2013
    [Interactive] Email Expert Laura Atkins on How to Make Sure Your Emails Hit the Inbox
    Mail providers and mail clients are going to have more sophisticated filters that measure user interactions with mail and user preferences for content and delivery mail individually into the inbox. Author: Laura Atkins This week Marketo released The Definitive Guide to Engaging Email Marketing. Email is not dead; it’s evolving.
  • B2B MEMES  |  FRIDAY, DECEMBER 3, 2010
    [Interactive] Throw Away Your Slides! (Maybe.)
    Though the causes will vary from one webinar to another, whether it’s a lack of interactivity or the failure to show the speaker, there always seems to be one insurmountable problem: the slides. What they really want is to connect and interact with you. While he used slides, they were accompanied by video of Brogan giving his talk.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 17, 2013
    [Interactive] The Psychology of Selling – An Insider’s Guide
    Your selling best practices should always include a psychological angle, and your should customize each interaction for the target customer. It’s been drummed into us that concrete data is the key to a successful sales campaign, and anything that can’t be measured has no place in the marketing and sales domain. Emotions Rule Sales. link].
  • WEBBIQUITY  |  WEDNESDAY, JUNE 30, 2010
    [Interactive] Business Blogging – Do You Have What It Takes?
    What separates blogs from other forms of writing (white papers, articles, e-books, etc.) is the interactivity–blogs are meant to be conversations, not monologues. Though blogging provides significant business benefits (e.g. The web is littered with abandoned blogs; according to Technorati , only 7.4 How do you get there? Curiosity.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 22, 2013
    [Interactive] 5 Tips to Writing More Effective Cold Emails
    This contributes to the sentiment that this is a unique interaction vs. 1 of 500 which again, improves responsiveness. Many of the best things that have happened to me in the last 2 years  started with a cold email. Realization:  The ability to write an effective cold email literally has the power to change your life. That’s amazing. But.but.I
  • DELICIOUS B2BMARKETING  |  TUESDAY, DECEMBER 11, 2012
    [Interactive] A 50-Point Checklist For Creating The Ultimate Landing Page
    He is a former Director of Marketing & Interaction Designer who tends to use metaphor more than he probably should in his writing. He is a former Director of Marketing & Interaction Designer who tends to use metaphor more than he probably should in his writing. Build, Publish & A/B Test Landing Pages Without IT. About.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2011
    [Interactive] How to Measure Your Social Media Lead Generation Efforts
    Indeed, building and engaging with audiences on established social networks is now a key part of business interaction. For example, using a shortened URL like Ow.ly in combination with Google Analytics and Facebook Insights will give you in-depth insight into audience interaction with your social marketing initiatives. 2. Opportunity.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 27, 2012
    [Interactive] Sales Leadership: Focus on Focus
    Both of these tools are available in our Interactive Sales Management Tool Kit. Sales Leadership:  Focus on Focus. During an initial meeting where I was performing a business assessment with a new client several common topics re-appeared and since I seem to discover these quite often, I thought it would be a good topic for this blog.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, JANUARY 18, 2012
    [Interactive] Taking Advantage of Digital Marketing Trends 2012 and Beyond
    Content must be mobile friendly–and increasingly interactive and actionable. Just When You Hoped Things Might Slow Down, They Speed Up. The smart folks at CMO.com understand the need to make these rapidly changing trends understandable and actionable. What words come to mind when thinking about the digital marketing landscape?
  • CHRIS KOCH  |  TUESDAY, AUGUST 23, 2011
    [Interactive] 3 factors in winning the social media horse race
    For example, just when I was lamenting having to do over all the work I’ve done to build up a Twitter community with some true interaction and conversation in G+, along comes a browser extension called SGPlus that lets you post on G+ and share it across Twitter and Facebook at the same time. Seems everyone has an opinion about Google’s G+.
  • INSIGHTIQ BLOG  |  THURSDAY, SEPTEMBER 29, 2011
    [Interactive] From B2B & B2C, to B2Me
    As a result, we expect a level of customization commensurate with our history of visiting and interacting with people, places and things of interest.  .  . Marketing strategies to survive and thrive in today’s highly dynamic business environment. By Jim Lewis.  . Part 1: Today’s Environment. Coming Next….  . Part 2: Technology enablers.
  • SYNECORE  |  TUESDAY, OCTOBER 28, 2014
    [Interactive] Online Ad Spend: Still Rising, Trending Mobile & Social
    And, digital video too is seeing gains that reflect a new ‘viewing’ paradigm that is taking place on interactive screens, big or small.”. They just keep going up and up. billion for the first six months of 2014, an increase of 15.1% over the first six months of 2013. Going Mobile. Getting Social. In fact, social advertising has enjoyed a 24.1%
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 27, 2011
    [Interactive] 7 Steps For Awesome B2B Facebook Marketing
    Use Insight To Analyze Engagement -   Facebook Insights provides some interesting data around the growth of your Facebook reach and how people are interacting with your content. When it comes to B2B marketing and lead generation, LinkedIn is the social network most often mentioned. That is a false assumption. Facebook Social Networks
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 17, 2011
    [Interactive] Social Selling: How to Harness the Power of Web 2.0
    Specifically, companies that engage in social selling gain the following actionable benefits: The ability to interact with customers in the mediums/channels that they desire at the right place, at the right time. Get a sense of who your customers’ mouthpieces are as well as their communication and interaction styles.
  • HUBSPOT  |  SUNDAY, AUGUST 11, 2013
    [Interactive] Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories
    Augmented reality -- where computer sensory input such as sound, video, music, or images interacts with the live, real-life, physical world -- is probably not in the budget plan for most marketers (including us). Guys, I''m pretty psyched for the weekly news roundup today, if I may say so myself. Let''s get to it! Get 75 Free Stock Photos.
  • ENGAGE  |  WEDNESDAY, MAY 9, 2012
    [Interactive] The Death of the Social Media Guy
    The more actively contributing members you have to the cause, the more brains you have available to solve problems and interact with your audience. There was a time long ago when dinosaurs ruled the earth and organizations considered it acceptable to have one person who “got” social media on staff. “Social media is easy.
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2011
    [Interactive] 17 Things Marketers Should Delete From Their Facebook Strategy NOW
    Instead, focus on creating an interactive Facebook presence that includes valuable content and conversation, and the fans you actually care about attracting will come naturally. 6. Make sure you have an actual human interacting on your Page, not just a robot. 8. What to Axe From Your Facebook Marketing Strategy. 1.
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, FEBRUARY 15, 2012
    [Interactive] Multi-channel advertising and your email marketing campaign
    Ideally, whoever is in charge of your email marketing campaigns will have a good idea of what you are doing in other areas, so that they can create a multi-channel approach that can boost interaction with the modern consumer. When it comes to designing your email marketing campaign, you should not consider the content in isolation. Marketin
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 8, 2011
    [Interactive] 4 Tweetable Lessons In Social Media Civility
    The Internet is starting to mirror the way that we live offline.” – Mindy Finn , co-Owner of interactive agency Engage < Tweet this! by Jesse Noyes | Tweet this The Personal Democracy Forum is by design, and sheer force of title, political. So when I ended up at the “Civility and Social Media: An Oxy-moron?” And why not? Lesson 1. Reddit.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, FEBRUARY 7, 2013
    [Interactive] Why Case Studies Work in B2B Sales
    Video case studies also create content for a YouTube channel or an interactive homepage to your website, both of which offer additional venues for prospects to engage with your brand. Today’s buyers listen to each other more than they listen to us, the sellers. Why Use a Case Study? So why a case study?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 25, 2012
    [Interactive] It’s the Marketer’s Job to Create Tension: An Interview with Jeffrey Hayzlett
    It’s going to be the use, the access, the governance, and the nurturing of that data that will define the biggest disruptive change for the way marketers interact. by Jesse Noyes | Tweet this Jeffrey Hayzlett knows his marketing. The best-selling author, former CMO and keynote speaker at the upcoming Eloqua Experience conference. Do it now.
  • SYNECORE  |  SATURDAY, FEBRUARY 1, 2014
    [Interactive] Pin to Win: Social Sharing on Pinterest Trumps Email
    Businesses selling directly to consumers can leverage Pinterest’s interactive visual imagery to foster brand affinity and increase sales conversion. I’ve long argued that Pinterest is the most sales-actionable social network around. As such, the site is rife with pools of “affinity,” each full of latent purchase intent. Here’s why.
  • VIDYARD  |  WEDNESDAY, JUNE 17, 2015
    [Interactive] Use Video to Prospect Leads and Control the Conversation
    The time saved and insights gained will revolutionize how sales teams interact with prospects. It is an amazing time to be in sales. Prospects and customers are coming to the table with a great deal of understanding about products and services. Step 1: Creating Video Content. Step 2: Optimizing Video. Step 4: Reporting and Evaluating.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 21, 2015
    [Interactive] Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?
    Creating a trigger campaign for EVERY possible prospect interaction is impractical (unless you’re Amazon…or have the budget of Amazon), so just focus on the important ones. Author: Johnny Cheng Marketers are always striving to deliver “best practice” marketing—marketing based on tested, tried-and-true data. Your Boss: Is that good?
  • YOUR SALES MANAGEMENT GURU  |  FRIDAY, APRIL 30, 2010
    [Interactive] Sales Leadership, Marketing and Social Media
    Webbiquity: 1) The fusion of SEO, search marketing, social media, reputation management, content marketing and interactive PR. 2) Being omnipresent on the web for the search phrase that uniquely describes you or your organization. 3) The place to find help with all of this. Sales Leadership, Marketing  and Social Media . Using social media? 
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 5, 2013
    [Interactive] 4 Ways to Generate More Leads by the End of the Day
    If you want to get leads very quickly, start sharing content and interacting with people within LinkedIn Groups and Google+ Communities. Many of the blogs we write on Blog.LogMyCalls.com focus on long term ways to generate traffic, leads, and success. Long term strategies are important, but sometimes you just need leads quickly.
  • HUBSPOT  |  FRIDAY, JANUARY 25, 2013
    [Interactive] How to Transform Yourself Into an Agile Business Blogger
    Try Multimedia Content: Content can get even more interactive if it's a video, a slideshow, or even a new tool you've built. See if you can use your blog real estate to get readers interacting with your content more. Many inbound marketers and business bloggers get so caught up in (or weighed down by?) Create an Editorial Calendar.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Interactive] A Small Biz Guide to Digital Marketing Acronyms
    CRM: Customer Relationship Management is a business strategy or model for managing interaction and communication with leads or current customers. SM: Social Media is the interaction and connection with various people on online platforms. ” Say what? BL: Backlink is a link from another website to your business’ website.
  • B2BBLOGGERS  |  MONDAY, MARCH 26, 2012
    [Interactive] B2B And A Resistance To Video Marketing
    You want viewers to interact with you to increase organic search rankings. Conventional wisdom says that you would use every tool at your disposal to reach potential business prospects. That’s not always the case, however. B2B companies have long resisted video as a means of marketing, but that medium is gradually becoming more accepted.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 19, 2013
    [Interactive] Case study: Is the Procurement Department finally ready for social media?
    He is even thinking about models that could predict where interactions should be occurring in the supply chain and then mapping out where they are actually occurring. The future of supply chain? They simply pushed the problematic batches aside because the people who could solve their problem were too far away. The Enterprise Social Network.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 1, 2012
    [Interactive] Guy Kawasaki and 10 Experts Chime in on the Value of Google Plus – and How You Can Start to Leverage It
    The rules are different here, take a few moments to learnt them. 4) Only circle ‘real life friends’ and are not open to the idea of interacting with people based on similar interests. Circle and interact and share specific trageted pieces of information with everyone relevant to you or your business. ~ +AmandaBlain. Choice.
  • INBOUND SALES NETWORK  |  THURSDAY, SEPTEMBER 1, 2011
    [Interactive] Don’t Dance Only with the One Who Brung Ya!
    Companies that focus on learning about who is on their prospect’s buying team as well as whom their prospects interact with during their buying process can expand their dialogues to engage those other players. I see it all the time. Companies focus their lead generation and lead nurturing on grooming and educating one contact.
  • LEDGER BENNETT  |  WEDNESDAY, JANUARY 2, 2013
    [Interactive] 10 Reasons why B2B cannot ignore mobile
    Mobile is rapidly changing the way all audiences interact with brands and communications, across social networks and throughout the buying cycle. B2C environments have experienced rapid change in online mobile use fuelled by social uptake over recent years. The Tipping Point. These boundaries are not traditional marketing channels.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Interactive] Unique Ways to Build Your Email List
    Email signature – Think about how many emails you send on a daily basis, and how many different people you interact with in those emails. Many of you may already be growing your email lists through sign up forms on your website, or printed sign up sheets near your register. So far, so good. Don’t know how to create one?
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 22, 2012
    [Interactive] #Pubcon 2012: Tips, Tools & Trends
    How people interact with your site and how actual people are connected to your site is what’s going to matter. Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. Where do you live?
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 20, 2014
    [Interactive] A Definitive Guide to Using Facebook Insights for Your Business
    Instead of solely looking at interactions with your own business page, Audience Insights looks at a swath of information about your followers and target audience, like demographics, lifestyles and interests. Facebook has multiple metrics and analytics to help you with your marketing efforts. Who has access? What data is available? People.
  • BIZNOLOGY  |  WEDNESDAY, MAY 8, 2013
    [Interactive] How your enterprise social platform enables the information marketplace
    that familiar “what-is-up-not-much” kind of interactions), it may actually be removing business value by adding distraction to a work routine already overflowing with noise over signal. Photo credit: Wikipedia. If users are just browsing but not buying, Amazon would be in big trouble. Now think about your own organization.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JULY 28, 2009
    [Interactive] Marketing Automation - What does it mean?
    Recipients are 30% more likely, in most cases, to interact with content if it comes from a known person, rather than from a company. Consistently, the term “marketing automation” is applied to our industry. find it a term that is less than ideal when it comes to describing what the industry does, but nonetheless, the term has stuck.
  • HUBSPOT  |  THURSDAY, JANUARY 10, 2013
    [Interactive] An Investigation Into the ROI of Direct Mail vs. Email Marketing [DATA]
    The article goes through the advantages of email marketing vs. direct mail, which include its low cost, measurability, and the choose-your-own-adventure path a recipient can take based on how they interact with the email and the content associated with it. But how do you determine which option is best? 60/piece. 60/100 or $.006/email.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 1, 2010
    [Interactive] Kickass Webinar Content in 3 Steps
    Rehearse your presentation for flow (sequence of information), timing (including tempo), interactivity (opportunities to engage the audience more deeply), and all the technical and administrative details that can trip you up at the last minute. but, HOW DO I DO THAT?" No pressure there. You really, really get him. Don't hide the answer.
  • BIZNOLOGY  |  MONDAY, APRIL 7, 2014
    [Interactive] Social business: enterprise knowledge goes retail
    It will likely take a combination of all those interactions until you finally get what you need. (Photo credit: Wikipedia). Outside our workplace, we became accustomed to easy access to information. You can even learn how to improve your breaststroke swimming technique or how to cook a lobster by watching a few videos online.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 28, 2015
    [Interactive] 4 Easy Steps to Building A Winning Sales Enablement Program With Marketing Automation
    How does the marketing automation platform interact with the sales platform? Author: Rajiv Kapoor When implementing marketing automation one of the key, and often overlooked, strategies is sales enablement. So what is sales enablement and how does it pertain to marketing automation? Identify Your Stakeholders. Assess Your Current Situation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2011
    [Interactive] Stop shoving social media down my throat
    Of all the people I interact with on the social web, I would say I am most in-tune with Jay Baer. It’s time to step up and address one of the great myths pervading the social web — that an essential best practice is decentralizing social media marketing and pushing it down to employees at every level of the company. 
  • MARKETRI  |  TUESDAY, APRIL 23, 2013
    [Interactive] How Can Marketing and Business Development Work Together to Maximize Results?
    firm that understands the role of each function and how they interact and support one another will be able to leverage both functions to realize more streamlined business growth and a higher return on investment. But, how do these departments and key attributes effectively work together to increase a firm’s ROI? Firm Messaging.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 10, 2015
    [Interactive] Agility Will Rule in the Era of Engagement Marketing
    Why would someone think it any different in interacting with customers? Author: Sanjay Dholakia I’ve frequently said that marketing has changed more in the last five years than it has in the past 50. And, I think it is going to change even  more in the next 5. Change has become the new normal, and as marketers, we need to adapt.
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 1, 2010
    [Interactive] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
    Opportunity for increased engagemen t as users can quickly identify which one of their friends has also visited that same website and interact with them. Expect this term “Social Sign On&# to fade into the background as we just use ‘logins’ for all of our interactions in the digital space. Expect more now.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 21, 2012
    [Interactive] 2013’s Best Opportunities Will Come Through Digital Engagement
    Particularly with social media, you should make the most of your chances to engage and interact. Gleanster Research has just issued “ The New Rules of Digital Engagement ,” a report chronicling lessons learned from 2012 and offering solid advice for 2013. Among Among the findings: Online marketing rocks. Segment. percent. Take heed. Context.
  • MARKETRI  |  THURSDAY, JANUARY 10, 2013
    [Interactive] What is a Community Manager and Does Your B2B Company Need One?
    community manager is the online face (and voice!) of your company and the individual who interacts with your online audiences through various means including blogs, social networks, message boards and even online events. In the marketing field, the term “community manager” has become increasingly popular. The short answer is yes.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, MARCH 6, 2012
    [Interactive] Engagement is No Real Metric
    “Engagement” is being proposed as the new metric for online and social media interactions. Although not uniformly defined, “engagement” seems to be an aggregate measure of a variety of interactions, which include clicks, likes, comments, shares, and re-posts.  
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 23, 2013
    [Interactive] The Psychology of Color & Marketing – What Actually Works?
    How do the colors red or purple make you feel? Excited, sophisticated? Hunches behind the psychology of color in marketing have been long-standing and intriguing, but are they actually true? Can you really use particular colors to enhance your customers’ moods, influence a click, establish brand recognition or affect their purchasing habits?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 19, 2012
    [Interactive] 12 Realistic Ways to Make Your Social Media Data Actionable
    Sentiment - Are your interactions generally positive or negative? Feedback - What ideas are you generating from user-generated content and interaction? Social media continues to rain data onto the market. mean, what are the actionable takeaways from all this data we're collecting? Word on Social Data. What's the rate of growth?
  • INBLURBS  |  THURSDAY, DECEMBER 23, 2010
    [Interactive] Get mobile with your Inbound Marketing
    You can make use of an interactive application that can attract more people to your brand. More and more people out there use mobile devices to do their online communication, like to stay in touch with their network on Facebook and Twitter and to inform their friend’s contacts and followers about news and events. The sky is the limit.
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Interactive] Communications Strategies for Millennials: How We Developed One for Churches
    Instead of seeing the Millennials in your church as young people who choose to communicate differently from you as a way to be rebellious, you’ll see them as another group of potential members of your congregation that want to interact with your church, but in non-traditional ways. and by them, I mean us. It''s okay to start small!
  • WINDMILL NETWORKING  |  THURSDAY, MAY 31, 2012
    [Interactive] Search or Social: Which Is Best For Your Startup?
    good example is the Web Marketing Association’s WebAward 2011 Winner for Best Small Business Website Overstock.com , which has been judges for design, ease of use, copywriting, interactivity, use of technology, innovation, and content.  With the rise of social media marketing , everybody is eager to jump on the bandwagon.  
  • VOICE-BASED MARKETING  |  THURSDAY, JULY 3, 2014
    [Interactive] Why Ifbyphone? The New Director of Marketing Tells His Story
    The second piece of the puzzle, a strong culture, was easy to spot from my first interaction with the team at Ifbyphone and has shone through in all the interactions I have on a daily basis since. This made coming to work for Ifbyphone an easy choice. How many leads had I missed over the years? What else can you ask for? General
  • ENGAGE  |  MONDAY, APRIL 4, 2011
    [Interactive] 6 Social Media Marketing Roadblocks and How to Plow Through Them
    The idea is not to have one personal responsible for everything (though it is a good idea to have one person manage the interactions), but to have many people dedicating a small amount of their time to it. T he race is on. Social media provides a track for organizations to connect with their audience like never before.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 9, 2014
    [Interactive] How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps
    Get a strong indication of buying intent by combining knowledge of these interactions with your record of other engagement activities — such as email clickthroughs, downloads, and visits to your website. 2. Author: Maggie Jones If you’re marketing on social, you already know it’s a vital part of building (and keeping) relationships.
  • MARKETING INTERACTIONS  |  MONDAY, MAY 23, 2011
    [Interactive] Sales Conversations Must Improve Buyer Experiences
    Enticing buyers to take the next steps is a critical outcome for each and every interaction. The last couple of years have turned the B2B buying process inside out. Instead of seeking out salespeople to gain answers to their questions about solving problems, buyers now push sales conversations to the end of their purchasing process. Trust me.
  • HUBSPOT  |  MONDAY, FEBRUARY 9, 2015
    [Interactive] 6 Rookie Mistakes You Might Be Making on LinkedIn
    People truly are looking for value and personalization in their interactions on LinkedIn. It seems every day there is more evidence to show that LinkedIn is an incredible tool for creating strategic relationships, boosting your reputation, and generating more leads. These common trip-ups could be limiting your success before you even start.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Interactive] LinkedIn Launches "Content Marketing Score" and Trending Topics Site
    This interactive tool surfaces the most popular content on LinkedIn for each different audience and topic segment: automotive, executive, financial services, health and pharmaceuticals, high-tech, IT, marketing, small businesses, students, and venture capitalists. You''ve got to grow a business after all. Here''s what we found. PT/2 p.m.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 29, 2012
    [Interactive] Savvy Week in Review: June 29th
    terrific -- and different -- way of figuring out how to interact with prospects. Summer is in full swing, but the bloggers don't seem to be taking much of a vacation. Here are this weeks fave picks from your resident Savvy Sisters. And when you're done reading, why don't you think about getting out of town. by @_AnnTran. Hope not!
  • LEADERSHIP  |  TUESDAY, MARCH 24, 2015
    [Interactive] Transform Your B2B Lead Generation with Storytelling
    Remember, that in the end, the story of how your customers interact with your product and what customer experience memory they are left with will decide whether or not they remain your customers. Go from BORING to ENGAGING  . BUT, things are changing, and changing fast. Does this sound like an all too familiar story? That’s what stories do.
  • CONVERSIONATION  |  TUESDAY, JULY 26, 2011
    [Interactive] Content, Stories and the Blurring of B2B and B2C Marketing
    It’s the result, both for our businesses and customers, in the largest possible sense of the word, and thus the relational and business context across all touch points and ecosystems around our brand, the people representing it and those interacting with it. Joe Pulizzi. Today, however, this seems to have changed. Bob Gilbreath.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 19, 2013
    [Interactive] Mea maxima culpa marketing
    In fact, sometimes really messing up can initiate a valuable interaction that wouldn’t have ever happened were the mistake avoided. You’ll Something’s always going to go wrong. Murphy’s law demands it. It is your mandatory tithe into the Universe. This is true about everything. Don’t. Hi {first name}. Embrace it.
  • NUSPARK  |  SUNDAY, JULY 13, 2014
    [Interactive] Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
    By becoming a member (it’s free), you can create a profile and interact with influencers from across all industries, building contacts for you to  expore. •  Open Site Explorer -  [link]  -  Once you’ve established a potential opportunity, just type the domain name into the box on this site. Getting Started. Next Steps.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Interactive] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    Behavior history profiles can uncover likely follow-up sale products based on each customer’s pre-purchase and post-purchase interactions. Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business. But what if you have a small team?
  • B2B MARKETING ONLINE  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Interactive] Going around in circles? The 360 Degree View in an age of Social Media
    It's now about how a company interacts with these networks and how they manage the information flow. Companies turn to CRM tools and strategies for many reasons. Typically it's an initiative that aims to gather more information, thus providing a better service and, hopefully, a loyal customer. It's the often quoted "360 Degree View" mantra.
  • VOICE-BASED MARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Interactive] How Hotlines Can Ease Your Holiday Returns and Exchanges
    Automating information, interaction and reporting helps you stay on top of customer service demands even with a workforce that has scaled back to pre-seasonal help levels. The proverb “It is better to give than to receive” rings true especially during the holidays. Gift giving is fun, gift returning …not so much.
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