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  • SYNECORE  |  SATURDAY, AUGUST 9, 2014
    [Interactive] Digital is Complicating Marketer???s Lives, but Simplifying Marketing
    The real world  A tangible, sensible place where rational business processes and marketing concepts are in play, where businesses can do the normal things businesses do, like interact with customers, pitch products/services and, of course, sell stuff. 2. Heres how the argument goes: 1. When we reach GMC, marketing is made simple.
  • ACT-ON  |  MONDAY, JUNE 27, 2016
    [Interactive] How to Harness the Power of a Referral Marketing Business
    Given that the customer is interacting with three completely different internal company groups, it’s easy for messaging to get out of sync and be inconsistent. In this digital age, marketing supports the attract, capture, and nurture stages of the customer lifecycle, ideally with a clean handoff to sales close to the purchase point.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 29, 2011
    [Interactive] 5 Steps To Get Your Social Media Game On
    See how they interact. Are you thinking about getting started in social media personally? Don’t worry, you are not alone. You are not the last one to drag your feet a bit and jump on the social bandwagon! But ask yourself the big questions. In my first blog I answered “ Why am I in Marketing? Google your name and see how you do.
  • BIZNOLOGY  |  FRIDAY, APRIL 4, 2014
    [Interactive] Content marketing as a stellar customer service tool
    Good content can be the difference between the customer who buys your product once and the customer that follows your blog, interacts with your brand on  social media , and purchases your products over and over again. Wrong, butter is good with everything!). Let’s unpack these points and see how content marketing can help customer service.
  • CINTELL  |  WEDNESDAY, FEBRUARY 10, 2016
    [Interactive] Live Blogging from the SiriusDecisions Forum on Operationalizing Personas
    Marketing operations professionals play a large role in ensuring effective inbound and outbound interactions by matching persona-based attributes with individual contacts. Top Challenges Related to Buyer Personas. ” “We’ve had personas for years but I’m not convinced we’re using them well.” What Can We Do?
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Interactive] The Fallacy of the Lazy Millennial
    Remember, information is power to us, and we understand that from every interaction there is something we can learn. This post originally appeared on the Sales blog. To read more content like this, subscribe to Sales. But as any good business person, this is generally an over simplification and based on our experience, flat out wrong.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 9, 2014
    [Interactive] Apple Debuts Two New iPhones, Unveils the Apple Watch, iOS8 and ApplePay
    Once again, we’ll focus on the top-level features which include: A sapphire display with 11 watch faces that include traditional analog options, a contemporary sundial and an interactive, real-time 3D model of the earth, sun, moon and planets – Some faces are highly customizable. Apple’s at it again. Picture courtesy of Apple).
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 10, 2012
    [Interactive] 5 Steps to Quality Business Blog Writing
    The more you can get them to think or to interact, the more they will engage with your ideas… and eventually your business. One of the most frequent question small business owners and coaches ask me is “What should I write about on my business blog ?” With practice, anyone can start and finish writing a blog post in under an hour.
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Interactive] Why You Should Create More "Boring" Content
    In fact, the week after that article went up, four people signed up and paid for Interact. For example, I'd want to have a CTA to “Make a quiz for your Weebly site at Interact” on a post about putting quizzes inside Weebly. I started my content journey the same way many other marketers do: Trying to "go viral.". The result? Listen.
  • MARKETING ACTION  |  FRIDAY, APRIL 25, 2014
    [Interactive] 3 Best Practices for Creating a Lead-Scoring Matrix
    Content interactions/media downloads – Views and/or downloads of articles, press releases, white papers, videos, podcasts, infographics, etc. Since it’s unlikely anyone will get the maximum score, choose a few scenarios of desirable interactions and add up those scores to get a baseline. Enter the matrix. What is Lead Scoring? Revenue.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 19, 2016
    [Interactive] Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone
    The fact is that buyers today are more informed than ever, self-directing the majority of their journey before they ever interact with you, so hitting them with the right content at the right time is key. While your prospects may have been out on vacation throughout the summer, they’ll be back at their desks in no time. They key?
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 9, 2015
    [Interactive] B2B SEO Strategies for Multilingual Web Content
    Establishing your International SEO Strategy: How to Start your International Web Presence via SEER Interactive. It is becoming more common for B2B organizations to offer website visitors content accessible in multiple languages. That doesn’t necessarily mean the organization wants to market to multiple countries either. Final Thoughts.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Interactive] A New Visualization of Today's Marketing Technology Solutions
    Last week, Kaykas-Wolff and Fuller released Growthverse : a free, interactive, online visualization of the marketing technology landscape that focuses on the business problems marketers are trying to solve, and leads them to specific pieces of marketing technology that aim to solve those problems. Image Credit: Radius. The result?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 10, 2011
    [Interactive] 8 Rules When Using Social Media as a Support Channel
    Companies who service  a clientele of larger and older organizations employing more traditional PR channels for public interactions, may have more wiggle room. So, keep social interactions personable as well. by Zainab Ali | Tweet this. This week offer 8 rules for organizations looking to use social media as a support channel. Exactly.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 24, 2015
    [Interactive] Field Events Are Just as Important as Conferences: Here are 4 Reasons Why
    Field events allow a company to have intimate interactions with prospects and customers, without the distraction of a large conference. Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right? Don’t get me wrong, these types of events are very beneficial for a company.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 11, 2013
    [Interactive] Social Media Invite Emails That Are a Marketing “Do”
    Your email list is full of people interested in your biz, and getting them to interact with you on social media can help build your relationship with them and keep your business top of mind. Facebook, Pinterest, Twitter, YouTube, Instagram, the list of social media networking sites continues to grow. Email marketing, of course!
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Interactive] 5 Ways to Amp Up Your Mobile Marketing Strategy
    Mobile marketing , if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. Author: Jamie Lewis Is it time for your brand to get mobile? Let’s take a look five popular and cutting-edge mobile marketing tactics: 1.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 21, 2013
    [Interactive] Sales Leadership: Bringing a Sharp Focus to Your Sales Meetings
    Where using our online Interactive Sales Management Tool Kit, my books, DVD’s and 12 hours a month of consulting services over 5 months, we will turn executives or sales managers into leaders of sales teams.  We cover the strategies and tactics of successful sales management; recruiting, compensation, reporting and coaching and much, much more.
  • CLOUD POTENTIAL  |  SUNDAY, JANUARY 31, 2016
    [Interactive] How to avoid “marketing in the dark”
    Every year we put on events, survey our audience and interact with them as much as we possibly can. There’s no way for me to know exactly what these are unless I’m regularly interacting with them. How do you make sure your content is relevant? How do you make sure your top executives support your marketing efforts? It worked.
  • HUBSPOT  |  FRIDAY, JANUARY 2, 2015
    [Interactive] Before and After: The Transformation of One Business Blog
    Interacted with readers to gather feedback on articles. Our marketing agency Revenue River''s blog was boring. Scratch that. It was boring and ineffective. When we looked at the old design, all we saw was: An outdated, generic layout that didn’t match the quality of content that we were posting on it. Poor blog subscription rates. Blogging
  • SNAPAPP  |  MONDAY, DECEMBER 15, 2014
    [Interactive] Anatomy of a SnapApp, Part 2: Promotion & Results of Our Thanksgiving Assessment
    Interactive content is powerful, but like any other form of content, its success or failure depends almost entirely on how many eyes you get on it. . Earlier this month , we outlined our process behind planning, designing, and building our Thanksgiving Persona Assessment SnapApp. We have that new piece of content. I’ll promote it on Twitter.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 9, 2012
    [Interactive] 4 Pervasive Myths About Brand Journalism
    by Jesse Noyes | Tweet this Some deem it a revolutionary movement in business. Others call it marketing under another name. So what is brand journalism? Often bandied about brand journalism has garnered a lot of attention , but not much clarity. The problem is the philosophy behind it came before the practice. Brand Journalism is Just PR.
  • BIZNOLOGY  |  FRIDAY, JUNE 19, 2015
    [Interactive] Why CIOs and CMOs need to be joined at the hip
    And the interaction between marketing and technology consists mainly of loud demands and finger-pointing. What do CIOs and CMOs have in common? I’m not going to roll out the studies, but we keep seeing the same numbers–that the two C-level executives with the shortest tenures are CIOs and CMOs. So, yeah, they have that in common.
  • THE ROI GUY  |  TUESDAY, JANUARY 25, 2011
    [Interactive] Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers ROI Calculator for Interactive Inte.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Interactive] Is Coding the Next Must-Have Skill of the Modern Marketer?
    Here are some of the big ones: Code Academy - As they say themselves, this is all about learning how to code interactively and for free. Marketing has evolved over time from “you can have any color you want as long as it’s black” to just-in-time marketing messages that encourage you to dunk in the dark. Here''s why. Design
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 3, 2014
    [Interactive] 6 Ideas to Refresh Your Email Marketing [Guide]
    Add social media buttons We live in a digital world, so customers expect easy ways to interact with your business and your brand. Every once in a while your emails need a little refresher. It’s like spring cleaning or updating your wardrobe. How do you know when your email marketing needs a refresh? Good question. Check them out: 1.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Interactive] Why Sales Is Going Inbound: Introducing Signals
    At HubSpot, we talk a lot about taking an inbound approach to marketing -- delighting visitors and leads by showing them some value and having relevant, personal interactions with them throughout the process. Anyone, HubSpot customer or not, can use Signals for free to get notifications about email and LinkedIn interactions.
  • ACT-ON  |  FRIDAY, NOVEMBER 20, 2015
    [Interactive] How to Apply Lifecycle Marketing for Your Agency Clients
    The goal is to establish brand awareness and the beginning of a trusted relationship, and to move quickly to engagement and interaction. 2. Nurture the buyer’s interests based on what you know about them already (via the capture process) and what you learn about them as they interact. Let’s face it, agencies don’t have it easy. Expand.
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Interactive] Reign in the Chaos: 40 Little Tools That Make a Big Difference at Work
    Digital marketing is about taking advantage of all of the channels prospects use to interact with your company. Marketing is not the straightforward process that it once was. It’s no longer about creating a few promotional campaigns a quarter and purchasing some ad space. That means today''s marketers also must wear many different hats.
  • SNAPAPP  |  WEDNESDAY, JULY 27, 2016
    [Interactive] Know Your MOFU: Start a Dialogue to Increase Conversion Rates
    You have a conversation with your audience by using interactive content and encouraging them to actively engage with you. Interactive content is about creating a dialogue with your audience, rather than a monologue. We’re a month into the second half of 2016. Taking a look back at your goals from 1H, how overwhelmed were you?
  • CEROS  |  WEDNESDAY, JUNE 29, 2016
    [Interactive] Please Don’t Stop: 6 Beautiful Examples of Stop-Motion Animation Storytelling
    This post, Please Don’t Stop: 6 Beautiful Examples of Stop-Motion Animation Storytelling , written by Shawn Forno , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Make no mistake, stop-motion animation is alive and well. People Love Practical Effects. And that’s a good thing.
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Interactive] 20 Stats Every Global Social Media Marketer Should Know
    It’s great to know where your audience interacts in cyberspace, but it's even better to find out what activities they engage in on those spaces. "Social media is a lot like sex. Everyone talks about it. Everyone wants to do it. Nobody knows how.". Needless to say, there's a lot of moving parts. So what's a global marketer to do? at 47.7%.
  • CLOUD POTENTIAL  |  MONDAY, MARCH 28, 2016
    [Interactive] Turning CRM into a revenue generator
    When I first started working on CRM, our primary focus was making sure that our customers were interacting with us safely, all of their data was secure, and that we were properly adhering to privacy and security regulations. By Jennifer Smith, Director of Global CRM and Global Digital Marketing, MasterCard. What do we have access to?
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Interactive] 10 Reasons Why Consumers Abandon Online Shopping Carts — And How to Fix Them
    Make sure that your site is functioning at an optimal level to account for varying traffic levels and user interactions. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. study by Baymard Institute found that 68.5% of consumers abandon their online shopping carts. Ecommerce
  • CMO ESSENTIALS  |  WEDNESDAY, JUNE 3, 2015
    [Interactive] Personalization 3.0: Turning Your Website into Your Best Salesperson
    Aberdeen research shows that, on average, buyers who end up as closed-won opportunities experience eight to ten marketing touches – so having an online presence that can support these interactions in a relevant and customized fashion is critical. Personalization is neither a new term nor a new concept. More personalized? Why personalization?
  • LEAD LIAISON  |  TUESDAY, NOVEMBER 24, 2015
    [Interactive] Why Your Website Needs to Be More Engaging to Convert
    Today, your prospects expect your brand to express interest in them by extending ongoing interaction, both via social media as well as your website. Did you know that you only have about 15 seconds to get the attention of your website visitors? Further data from Chartbeat shows that most people do not read web content the way we think.
  • ACT-ON  |  TUESDAY, MAY 24, 2016
    [Interactive] Demand Generation 101: 7 Tactics For Generating High Quality Leads
    From there, the lead is nurtured from that first interaction along a journey to the consideration phase where marketing passes the qualified lead off to sales. Marketing can re-engage those leads, and try to again reach that benchmark level of interaction to return them back to sales for further conversations. The players. The methods.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Interactive] Top 9 Professional Services Marketing Lessons Learned in 2014
    In contrast, online marketing offers opportunities to track ROI as well as prospect interaction and engagement down to individual clicks and page views thanks to tools like marketing automation software , Google Analytics , Google Webmaster Tools, and social media monitoring software. Now, his company is not only able to exist, but excel.
  • TOM PISELLO  |  MONDAY, AUGUST 9, 2010
    [Interactive] Do you deliver more Customer Bottom-line Impact than the Competition?
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Alinean Powers ROI Calculator for Interactive Inte. According to D. otherwise known as Winning with Customers." according to Mr. Piques.
  • HALEY MARKETING  |  FRIDAY, DECEMBER 4, 2015
    [Interactive] Does Print Marketing Still Matter?
    Flyers, brochures, folders, booklets – all help keep you top-of-mind after any interaction with a potential client or candidate. It’s a great question. Certainly digital media has changed the landscape of marketing - especially in the last ten years. However, this is simply not the case. There simply is no replacement for business cards.
  • LEANDATA  |  MONDAY, DECEMBER 7, 2015
    [Interactive] The Backstory of Account-Based Marketing
    Scott Brinker , the chief technical officer at ion interactive and the blogger at chiefmartech.com , was a speaker at the recent annual ITSMA marketing conference. Dinner parties usually are where good stories are told. But here’s a case of where one of the best stories in business today actually had its beginning at a social gathering.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 4, 2014
    [Interactive] The Dangers of a “Good Enough” Solution: The 4 Major Shortcomings of Generic Lead Scoring
    But as a marketer in today’s multi-channel world, you need to score more—including content across the web, social network engagement, interactions at physical events, and so much more. Author: Dayna Rothman As a smart marketer, you have probably considered a marketing automation solution for your business. Or multiple business units?
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 7, 2011
    [Interactive] 4 Questions to Ask Yourself Before Creating Your LinkedIn Public Persona
    Whether you plan to use LinkedIn as an individual, or to represent a business, you will be interacting with and be seen by others without having a chance to meet them.  Additionally, others may make decisions on whether or not they want to do business with you based on how you’ve utilized your LinkedIn profile. Would my boss approve of this?
  • WEBBIQUITY  |  THURSDAY, AUGUST 26, 2010
    [Interactive] 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
    Michelle Bowles offers five tips for “making the most of your fan page&# such as keeping content fresh, encouraging interaction and offering discounts, promotions or information not available anywhere else. 15 Applications For A Better Facebook Fan Page by Interactive Online. Facebook is an extraordinary phenomenon. Always.
  • VOLACCI  |  MONDAY, JULY 1, 2013
    [Interactive] Social Media and Lead Generation: Befriending Your Audience
    Approach all your interactions as a cross between marketing, sales, and customer service. Social media is a trend that''s not going away anytime soon. One of the most buzzed-about facets of social media is also one of the most overwhelming opportunities it offers: that of lead generation. Is everything in order? Ask yourself:  .
  • HUBSPOT  |  FRIDAY, AUGUST 14, 2015
    [Interactive] 7 Signs Your Content Marketing Is Stuck in a Bizarro World
    Instead of walking into a store or an office, customers now interact with brands digitally. A s a result, they aren't getting on the phone with your sales representatives until much later in the buying process -- if ever. Needless to say, I started to feel like I was in a Bizarro World. Yeah, that Bizarro World. Is it content marketing?
  • THE ROI GUY  |  TUESDAY, DECEMBER 6, 2011
    [Interactive] The Economic-Focused Buyer Drives Need for New B2B Sales and Marketing Strategies for 2012
    Frugalnomics makes it harder to connect, engage and sell without the right content and tools Alinean, the leading creator of interactive content marketing and diagnostic sales tools for business to business (B2B) solutions, today announced its annual sales and marketing predictions for 2012 with serious implications.
  • FATHOM  |  FRIDAY, JANUARY 8, 2016
    [Interactive] Social Media Insights In 3 Minutes Or Less: Politwoops, LinkedIn’s Most Engaged Members & More
    These bots enable developers to create interactive experiences that will auto-respond to users, return images, manage payments, deliver information and even provide location services.  Welcome to the first edition of Social Media Insights In 3 Minutes Or Less, a short and sweet three minute (or less) read of the latest news in social media.
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 25, 2013
    [Interactive] B2B Marketers Must Balance Organic and Paid on Facebook
    How do you reconcile the need for organic interaction with Facebook’s stance that paid advertising is the only way to get in front of people in their streams. I don’t know if Facebook has realized it yet, but they have only one choice, and that’s to loosen up the feed [and show more content]. Don’t Buy It. There weren’t even fan pages.
  • OPENTOPIC  |  MONDAY, AUGUST 15, 2016
    [Interactive] 5 Ways to Build Beautiful Customer Relationships
    Here are five key principles for building and deepening lasting customer relationships: Customers’ experiences with companies are formed by their interactions at. Technology has become a permanent fixture in our lives but using it to create a relationship that works for both sides takes care and consideration. Cognitive Technology
  • OPENTOPIC  |  MONDAY, AUGUST 1, 2016
    [Interactive] The Psychology of Successfully Marketing to Millennials [Infographic]
    Some 82% of Millennials (people age 18-29) interact with brands or retailers on social media, where 49% follow their favorite brands or retailers, according to the following USC Dornsife infographic. Want to know more about Millennials and how to market to them? To reach. Cognitive Technology
  • SAZBEAN  |  TUESDAY, FEBRUARY 14, 2012
    [Interactive] 8 Simple Strategies: Take Your Blog From Blah to Brilliant
    If that’s the case, then you may not be getting the interaction you had hoped for and you’re wondering why everyone is so psyched about using blogs to build their business and yours is just sitting there. Blogs are now the norm. You’ve probably added a blog to your site – because that’s what you’re supposed to do. Take a stand.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Interactive] 4 Holiday Social Campaigns That Win & Why
    Here’s hoping that these inspire you to create something fantastic and put some cheer into your Holidays! 1) Memorable, Interactive Video: Kate Spade. Author: Shanna Cook It’s that time of year again — when all is merry and bright on social media, full of good hashtag tidings from your favorite brands. Social Media Consumer
  • FATHOM  |  TUESDAY, JUNE 23, 2015
    [Interactive] Master Manufacturing Marketing at the MAGNET-Fathom Workshop
    Interactive digital marketing assessments to find out where you measure up. MAGNET  is known for its dedication to the individual growth of manufacturers in the North East Ohio Area. Fathom  provides manufacturing marketing expertise, specializing in revenue growth. Plus, Google will be there. Cleveland / NE Ohio Manufacturing (OEM
  • BIZIBLE  |  MONDAY, OCTOBER 12, 2015
    [Interactive] Why B2B Marketers Shouldn’t be Concerned about Mobile Ad Blocking
    And this research was before the iOS 9 change was released that enabled apps to interact with web pages to remove ads. Ad blocking is the process of removing ads (usually display ads or popups) from websites. This is done through a browser extension or more recently, an app installed on a phone. Is this part of something bigger?
  • SAZBEAN  |  THURSDAY, MAY 10, 2012
    [Interactive] The 1 Billion Dollar Question: How Can I Use Instagram for My Business?
    Ultimately, it’s all about the interaction. The last few weeks have no doubt been filled with questions about  Instagram —a tool many businesses never gave a second thought. This This mobile picture taking tool was acquired by Facebook for $1 billion just two weeks ago, and people are starting to take notice. Photo Credit: phandroid.com.
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 17, 2015
    [Interactive] Hey, Marketer! Get Your Hands Off My Community!
    And getting to know them means interacting with them via any number of channels including: social media; email; newsletters; and – my personal favorite, because they give you a chance to see the personality of your community shine – forums or message boards. Community Management Isn’t Marketing. That’s a mistake. It is.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 6, 2012
    [Interactive] How to Jump Content from Your Facebook Page to Your Profile
    You started out on Facebook from a personal level and have a ton of friends who would love to interact with your Page if they only knew it existed. So you have a Facebook Page for your business, but the audience size is a far cry from notable companies such as Starbucks or Coca-Cola. What do you do? All rights reserved.
  • HUBSPOT  |  TUESDAY, FEBRUARY 23, 2016
    [Interactive] How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
    Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. Before hiring Leighton Interactive in the summer of 2013, marketers over at Marco had a handful of inbound marketing assets. Setting Up a Blog Strategy.
  • THE ROI GUY  |  TUESDAY, OCTOBER 7, 2014
    [Interactive] New Sales Training Helps Evolve B2B Vendors from Product Pitches to Value Selling
    Alinean Launches Value Expert™ Sales Training to Help Reps Engage Earlier and Sell More Effectively Today we announced the launch of Value Expert™ Sales Training, an important milestone. Our launch of Value Expert Sales Training provides the skills that reps need to bridge the Value Gap and advance to a more effective value-selling approach.”
  • CONTENTLY  |  TUESDAY, JUNE 21, 2016
    [Interactive] How Jaguar Land Rover Uses Luxury Content to Connect With Consumers
    The novella, called “ The Vanishing Game ,” lives on Tumblr and is a fully interactive digital experience with narration, ambient sound, and animated photography. In the modern media landscape, one of the biggest challenges for marketers lies in reaching consumers wherever they spend their time.
  • SCRIBBLELIVE  |  SUNDAY, JULY 17, 2016
    [Interactive] How to Become a Better Content Team Leader
    As people see more of this type of messaging, they will begin to interact with the content and learn more about your brand. Interact With Your Team. We’re all fully aware of how content marketing is shifting the way brands prioritize their creative resources. And it’s all built around great content. Define Your Market.
  • LEADERSHIP  |  MONDAY, OCTOBER 27, 2014
    [Interactive] Your Buyers Are Not Businesses, They Are People — The B2B Buyer is Now A Myth…
    Know not only how your audience interacts with your subject matter and the problems they need solved but also what is fun for them. The campaign included a  simple, interactive demo, a free trial, promotional discount offer and other enticing features to draw audience attention.         . 5. As I passed St. We became friends.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 11, 2012
    [Interactive] Riding the Social Media Struggle Bus? You’re Not Alone
    Interact. Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. Image credit: The Far Side. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Reach out. Learn.
  • HUBSPOT  |  MONDAY, FEBRUARY 15, 2016
    [Interactive] 4 Interesting Ways Slack & Other Brands Use Net Promoter Score Data
    Interesting Ways to Use NPS Data. 1) Use it to polish interactions with prospects and customers. Macaitis uses NPS to polish every interaction prospects and customers have with Slack, taking a holistic view of UX that includes not just customer service and sales, but things like online ads and their legal terms of service.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, FEBRUARY 24, 2016
    [Interactive] Should My CEO be on Social Media?
    There are many reasons companies, business leaders and CEOs themselves use for not being on LinkedIn or Twitter or any other social media platform for that matter. In the early days of social media (circa 2010 ish) it made sense for CEOs to be cautious and prudent. For those CEOs with their heads in the sand “the times they are a-changin’”. Sources.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 1, 2011
    [Interactive] 3 Lead Management Questions Sales will Ask Marketing
    But it will never completely replace the need for attention to detail from everyone who interacts with a prospect or customer. If so, the days of “the leads suck” conversation is in the past. Now you’re onto “the leads still suck, but please give us more” conversation. Even a great lead management process will be questioned. know mine has.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 16, 2011
    [Interactive] Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers
    When you think of social media and integrated marketing, EAV opens the doors to direct engagement with some great people while providing interactive communities and off-shoot groups on Facebook. Big Train follows and interactions are up quite a bit across all of our channels – YouTube, Facebook, twitter, and our blog as a result.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 25, 2014
    [Interactive] 10 Tips to Master the Art of Writing Micro-Copy for Social
    This graph from SocialBakers shows the interactions with 200,00 brand posts in the month of February 2014: DO NOT use more than one or two hashtags in a single post. An active post usually contains a verb that begs for interaction. This is the challenge of writing micro-copy. Craft the post for the platform. Didn’t think so. Period.
  • HALEY MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [Interactive] 5 Steps for Differentiating Your Staffing Firm
    They are much more likely to interact with your site, share your content, refer your site to other companies or job seekers, or ultimately fill out a contact form and become an active client or candidate. Having trouble differentiating your firm from the 20 other staffing and recruiting firms in your market? Don’t give up! Do you know?
  • HINGE MARKETING  |  MONDAY, JULY 14, 2014
    [Interactive] Is It Time to Upgrade Your Blog?
    Reader interaction. Easily shareable and interactive resources. Once you’ve been blogging for a while, you’ll hit a point where you start to wonder: Is it time to upgrade my firm’s blog? The answer might not be immediately obvious. So how do you know it’s time for a blog refresh? Are we missing any features?
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Interactive] 13 Solutions to Your Most Common Landing Page Problems
    This won''t be on landing pages -- you''ll have to use a combination of email, social media interactions, and smart content on your website to help people move on to the next stage in the buying process. If someone''s leaving your website without interacting with it at all, they''re probably not going to fill out a form. right?
  • SALES INTELLIGENCE VIEW  |  MONDAY, FEBRUARY 25, 2013
    [Interactive] The 5 Don’ts of Customer Service
    Don’t ignore your customers needs for real-time interactions. Don’t Let Your Personal Life Interfere with Your Customer Interactions. However, these personal problems should never interfere with your customer interactions. Don’t Ignore Customer Support. Real-time online chat. In-person follow-up meetings.
  • VOLACCI  |  MONDAY, JUNE 10, 2013
    [Interactive] The Advent of Tumblr and Its Place in Social Media Marketing
    It enables written interaction between users, which gives brands the unusual opportunity to receive information from its key clientele, while creating  the connections that generate brand loyalty.  . With Yahoo’s recent acquisition of Tumblr, many have asked themselves what these two companies could possibly have in common.
  • HUBSPOT  |  FRIDAY, MAY 24, 2013
    [Interactive] The Most Magical Moments From the Arrested Development Launch Campaign
    This type of interactive content is exactly what the Arrested Development fans love. Theme 3: Interactive Experiences in the “Real World”. If you had to market a final season premiere of a TV cult classic that wouldn''t appear on television, how would you do it? With billboards, print ads, and primetime slots on TV? Probably not.
  • CONTENT STANDARD  |  THURSDAY, JUNE 16, 2016
    [Interactive] How B2B Marketing Teams Can Take Advantage of Experiential Marketing
    As with any marketing and sales mix, your experiential efforts should be aimed at lead generation and supporting your brand—or more specifically, making and leaving a lasting impression with everyone you interact with. Over the past few years, the US has debated whether or not corporations should be considered “people.”
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 25, 2015
    [Interactive] Great Blog Content:2 Reasons for Writing Stories
    Without psychology, I wouldn’t have the awareness of subtle emotional context that’s behind client interactions. I’m acutely aware of possible reactions from readers. Are you writing stories with feeling on your business blog? If you don’t, readers won’t respond to you. . Emotions are either positive or negative. Sadness. Enjoyment.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 14, 2013
    [Interactive] 5 Copywriting Tips to Enhance User Experience
    Something as seemingly simple as the words you use can have a dramatic impact on how a visitor interacts with your site. Google Analytics is a great way to know how people are interacting with your site. ” Just by changing some words! “Copywriting is the secret weapon of UX.” Are they looking for information?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 28, 2015
    [Interactive] 4 Easy Steps to Building A Winning Sales Enablement Program With Marketing Automation
    How does the marketing automation platform interact with the sales platform? Author: Rajiv Kapoor When implementing marketing automation one of the key, and often overlooked, strategies is sales enablement. So what is sales enablement and how does it pertain to marketing automation? Identify Your Stakeholders. Assess Your Current Situation.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Interactive] Today’s Biggest Content Marketing Challenge (And How to Overcome It)
    Use web analytics to understand how your audience interacts with your website and where improvements can be made. Since 2010, the Content Marketing Institute (CMI) and MarketingProfs have teamed up to produce annual benchmark reports that reveal the industry-wide pulse on content marketing. For B2C, it was second. Think about it.
  • INFLUITIVE B2B  |  FRIDAY, OCTOBER 30, 2015
    [Interactive] Video: Building 1:1 Customer Relationships At Scale With Engagement Marketing
    Focus on customer interaction. To combat this, Chandar says marketers must focus less on acquiring customers, and more on interacting with customers. Become a valuable storyteller. People don’t buy products, people buy stories,” says Chandar. Use technology to connect directly with your customers and listen to their needs.
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 29, 2012
    [Interactive] B2B Videos: Go Beyond Humdrum
    Once you’ve been wowed by the interactive wizardry and special effects served up by Hollywood, it’s hard to settle for a talking head juxtaposed against tedious office and product shots. Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Interactive] Beyond Views and Downloads: Use More Advanced Content Analytics
    However, with today’s advanced analytics tools, you can determine whether a visitor becomes a lead as a result of your content asset—whether that happens immediately or several clicks later during a visit (direct leads) or during a later interaction (assisted leads). In terms of lead generation that is. Any Direct Leads. Assisted Leads.
  • CONTENT STANDARD  |  MONDAY, AUGUST 1, 2016
    [Interactive] Does Your Brand Need a Local SEO Strategy?
    Loyalty and Review: Services such as Foursquare and Yelp allow customers to interact with your locations specifically online, whether they’re leaving feedback that can be used to adjust your brand’s store experience or checking in for special content and promotions. Of course, every brand can’t be like Johnny’s.
  • CLIENT BRIDGE  |  THURSDAY, JUNE 6, 2013
    [Interactive] Content Marketing Misconceptions
    Creating Content Is Content Marketing” A true content marketing strategy has to include concepts for content distribution, communication and interaction with the audience, with clear ideas about which goals and which target group you want to reach. Jeff Bullas says that the concept of content marketing is still evolving.
  • B2B MEMES  |  WEDNESDAY, FEBRUARY 15, 2012
    [Interactive] Twitter Challenge Update: 3 Things I’ve Learned So Far
    Interaction increases your appreciation for the people you follow. Now that I’m halfway through my self-imposed Twitter challenge for February, it’s time for a progress report. My goal is to tweet at least 10 times a day, balancing three types of updates: curatorial, conversational, and promotional. Things I Learned from Self-Publishing.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 29, 2010
    [Interactive] 7 Proven Facebook Marketing Tactics
    Be interactive, fun and helpful. When people get on your Facebook page they are looking for some kind of interaction. It’s been quite the year for Facebook. The company is nearing the 600 million user mark. It announced its new email massaging system. And Mark Zuckerberg was named Time magazine’s Person of the Year.
  • MARKETRI  |  TUESDAY, APRIL 23, 2013
    [Interactive] How Can Marketing and Business Development Work Together to Maximize Results?
    firm that understands the role of each function and how they interact and support one another will be able to leverage both functions to realize more streamlined business growth and a higher return on investment. But, how do these departments and key attributes effectively work together to increase a firm’s ROI? Firm Messaging.
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Interactive] 14 Inbound Marketing Myths Nonprofits Should Stop Believing
    You just have to make sure your stories are easy to find and interact with, whether it''s through your website, search, social media, or email. How are you interacting with constituents during this ask? Thinking about the future is something nonprofit marketers constantly do. and it should be something they consider. nonprofit
  • HUBSPOT  |  WEDNESDAY, JULY 3, 2013
    [Interactive] How Cluttered Is the Advertising Landscape, Really? [Timeline]
    The only way to impact that behavior is to create marketing people love , and choose to interact with. Airplane trays. Parking meters. Bathroom stalls. These are only a few of the unusual nooks and crannies that advertising has ineffably found its way into over the years. Surely it wasn’t always this way, right? False. Crazy, huh?
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Interactive] 5 Tools to Battle Social Media Content Overload
    Bonus : The app also gives you a list of your most engaged followers, so you can interact with them in a much more focused, targeted, and personalized way. 4. This is a guest blog post by Leo Widrich, co-founder of Buffer , a Twitter publishing application. He writes Twitter Tips every week on his blog. Summify. Buffer. SocialBro. Bottlenose.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JULY 26, 2013
    [Interactive] A Royal Baby. A {growtoon}.
    Interactive television. A {growtoon}. Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn  is a social media strategist who loves enjoying a good book and then drawing in it. Check him out on Twitter:  @joey_strawn. The post A Royal Baby. A {growtoon}.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Interactive] A Small Biz Guide to Digital Marketing Acronyms
    CRM: Customer Relationship Management is a business strategy or model for managing interaction and communication with leads or current customers. SM: Social Media is the interaction and connection with various people on online platforms. ” Say what? BL: Backlink is a link from another website to your business’ website.
  • SNAPAPP  |  MONDAY, DECEMBER 30, 2013
    [Interactive] Year in Review: Top Content Marketing Themes of 2013
    Our blog broke down the difference between the two types of marketing so you can make the right decision on what’s best for your business. #3: Why Interactive Content Leaves Static Content in the Dust. Interactive content outperforms static content because it provides an engaging experience. Say good-bye to our favorite blogs of 2013.
  • THE ROI GUY  |  THURSDAY, NOVEMBER 17, 2011
    [Interactive] Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance
    Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011. Inc 5000 Pisello Alinean Eloqua
  • SNAPAPP  |  THURSDAY, SEPTEMBER 10, 2015
    [Interactive] Dispatch from CMW: Recapping Day One
    love getting to chat with fellow attendees about interactive content and share our stories and examples — and the sessions I attended on Day 1 were excellent. Make sure interactive content is a part - join us for a webinar on September 16 This is my first year at CMW, and let me just say - these folks know how to run a conference.
  • BLUE FOCUS MARKETING  |  SATURDAY, NOVEMBER 8, 2014
    [Interactive] REGISTER NOW Join #TED Speaker & Author, @mnburgess, for AMA #ContentMarketing Workshop
    Learn to create and publish marketing content across all relevant touch points where your brand interacts with customers. I am proud to announce that, on December 4-5, I will be delivering an  AMA Content Marketing Workshop  at the Summit Executive Centre in Chicago. In 2014, Content marketing is a marketer’s number one priority.
  • SYNECORE  |  SATURDAY, APRIL 6, 2013
    [Interactive] The Best Branded Content of the Week: April 6, 2013
    liked this prank because I think it was very successful in getting people to interact with the brand. A lot of celebrities and notable people in the Twitter-verse sent out vowel-less tweets. This week, the big brands put all of their content marketing efforts into Monday’s April Fool’s Day celebration. YouTube - Ready to Select a Winner.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 14, 2013
    [Interactive] 4 Captured Moments From the MarketingProfs B2B Marketing Forum
    Prioritize in-person interactions without neglecting your social media audience,” she said. by Sarah Mena-Sturla | Tweet this Last week I had the opportunity to attend the  MarketingProfs B2B Marketing Forum. Below I share my takeaways from this event in the form of images captured from some of my favorite moments. Eloqua user, spotted!
  • OPENTOPIC  |  FRIDAY, JULY 1, 2016
    [Interactive] Facebook to Change News Feed to Focus on Friends and Family
    As has long been the case, publisher content that your friends interact with will appear higher in the feed compared to posts shared directly by a publisher. Over the last. Cognitive Technology Cmo cognitive technology
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