Convert

AUGUST 11, 2022

It would be easy for me to show you intent mappings (for both searcher intent and SERP intent) to show when relevancy is missing (for both keywords and page types). Here is a sample of the output for a handful of URLs and the # of search results those search terms returned: 9. Meet Screaming Frog.

SEO 80

SEO Keywords Intent Analytics 80

seo.co

FEBRUARY 15, 2021

Buyer Intent Keyword Research. You can check this by looking at the SERPs for the keywords you’re targeting. You can assess a writer’s skills by asking them to write a sample—for example, the copy for one product page on your website. Say you already have a niche and an English-language affiliate website that’s performing well.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

seo.co

MAY 10, 2021

Always ask to see samples from the writing team. A way to track and analyze 1,000 keyword and track your placement in the SERPs in real time. Schema markup tells a search engine to display additional, supplementary information underneath the main listing in the SERPs. Access to a database with more than 20 billion keywords.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Moz

JANUARY 1, 2019

Just to reinforce the latter point, Google is going a bit insane with understanding and featuring questions in SERPs. High-intent questions: for example, questions asking how to buy your product. But there's always a chance there's a transactional intent there that you may want to make note of, too. Implement QAPage Schema.

Research 59

Research Optimization SERP FAQ 59

Hubspot

MARCH 20, 2018

This gives Google another layer of data when crawling republished content for search engine results pages (SERPs) you'd see in other countries. We created two nearly identical surveys: one targeted to a representative sample in the U.S. and one to a representative sample in Australia. Target.com. Australian Responses.

SEO 97

SEO Marketing Websites Optimization Domain 97

Moz

JUNE 10, 2020

From a conversion rate perspective, having a more relevant keyword in relation to a user’s intent will generally lead to higher engagement. For example, we have a client in the tire retail industry who shows up in the SERPs for all kinds of “tire” queries. In turn, the higher the MDE (lift), the less sample size you will need.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Moz

JUNE 10, 2020

From a conversion rate perspective, having a more relevant keyword in relation to a user’s intent will generally lead to higher engagement. For example, we have a client in the tire retail industry who shows up in the SERPs for all kinds of “tire” queries. In turn, the higher the MDE (lift), the less sample size you will need.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Adobe Experience Cloud Blog

JULY 13, 2015

Understand the Intent of the Organic Search Visitors You Want. The answer to these questions tells you the user’s intent. How to Discover User Intent. Where do you find the user intent(s) for any given keyword? Earn a reasonable number of social shares. Because it’s just that darn good. Consider a couple of examples.

SEO 48

SEO Marketing & Strategy SERP B2B Thought Leadership 48

KoMarketing Associates

NOVEMBER 18, 2014

Google SERPs have greatly evolved over the last decade, impacting the ways searchers have been conditioned to behave. This report takes a look at how user intent, relevant content, brand power, paid vs. organic results, and an ever-changing algorithm have impacted searcher behavior.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

ClearVoice

JUNE 21, 2022

Below are three sample content strategy examples. When you create a content plan, however, it’s time to go a level deeper and optimize each piece of content individually for search and intent-based queries. 3 types of content plans with sample scenarios. Here’s how to create and budget your content plan (with sample scenarios).

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Conductor

JUNE 6, 2019

They’re sitting on a gold mine of user intent information in the form of keyword data. To help bring these ideas to life, I researched about 1,200 keywords relating to business and leisure travel and performed a sample analysis for each storyline below. SEOs are lucky. Useful Types of Data Storylines.

Storytelling 40

Storytelling Paid Search Agency SEO Keywords 40

Content Standard

MARCH 5, 2018

Matching these groupings with site metrics (unique visitors, time on page, sessions) and associated target keyword metrics (number of SERPs, keyword ranking) can often give a clear picture even over just a couple months as to what topics are engaging and re-engaging your audience, while others lag behind. Image attribution: John Schnobrich.

Top of Funnel 108

Top of Funnel Optimization Marketing & Strategy Content 108

ClearVoice

MARCH 19, 2020

When you create a content plan, however, it’s time to go a level deeper and optimize each piece of content individually for search and intent-based queries. Here’s how to create and budget your content plan (with sample scenarios). Ongoing SERP reporting. Is your content optimized to address those concerns?

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Hubspot

FEBRUARY 9, 2016

A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. I wanted to answer the following questions: How frequently does a Featured Snippet appear in the SERPs? And more importantly, what do you have to do to appear there? Well, that's what I set out to explore.

Features 28

Features Google CTR SERP 28

Content Standard

AUGUST 29, 2018

The AMP carousel jumps ahead of all organic results in a Google mobile search, and as mobile audiences tend to prioritize the visual, anything you can do to highlight your content away from the organic SERPs is an advantage. Image attribution: bruce mars. Also, consider context.

Paid Content 54

Paid Content Marketing AI Verticals Marketing & Strategy 54

seo.co

JUNE 27, 2022

This feature only reveals itself when a user conducts a search, clicks a link, then bounces from the website to get back to the original search engine results page (SERP), typically with the “back” button of a browser. If you click these, you’ll be taken to entirely new SERP. User intent understanding.

Optimization 104

Optimization SERP Click Rate SEO 104

Content Standard

MARCH 7, 2023

This article aims to explore the budding (and undeniably strong) relationship between the power couple of generative AI and search engines while providing insight on how to navigate the conundrums their unity brings, along with the implications of AI’s influence on search engine results pages (SERPs).

Marketing AI 99

Marketing AI Paid Content Search Marketing Paid Search Agency 99

Single Grain

NOVEMBER 22, 2019

A featured image may show up in Google's SERPs as part of a featured snippet or as a page thumbnail. Here are four way to boost conversions with each article's featured image: 1) Use Schema.org to Help Images Show Up in Google SERPs. Google provides a lot of examples and code samples. More on this below.).

Features 133

Features Conversion SERP Social Media 133

ClickZ

OCTOBER 14, 2019

Research coming out from Google, others, and our own internal research is really showing that local intent searches lead to a purchase much more quickly. Rob : In today’s Google, there’s really, for the vast majority of queries, no such thing as a national SERP anymore. Part of how we do that is by sampling within a given market.

Analytics 14

Analytics Trends SERP Lead Scoring 14

Single Grain

DECEMBER 19, 2023

Keyword Research – Access Ahrefs’ enormous keyword database to find thousands of keyword ideas with data-driven metrics like search volume, keyword difficulty, SERP overview and CPC. SERP Analysis – Find forms and other user-generated content that you can easily rank for.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

seo.co

MAY 16, 2021

Real data, not general samples. Ranking high in the search engine results pages (SERPS) only matters if users click on your link. How do you get users to click on your link in the SERPs? The second option is still basic, but would generate more clicks in the SERPs. Identify search intent for your pages that rank.

Paid Content 112

Paid Content SEO CMS Development SERP 112

ClearVoice

MARCH 26, 2021

Here are the six key steps we’ll delve into to achieve the content gap analysis of our dreams: Competitive / SERP Analysis. Intent-Based Keyword Research. SERPs tell us what kind of content ranks highest for a given query and, therefore, how effective a given keyword is at moving your audience toward conversion. Content Audit.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Moz

SEPTEMBER 29, 2019

I argued Google appears to be ranking websites heavily based on searcher intent — this is more true now than ever. In fact, it might be algorithmically impossible to get your website on top of the SERPs. When you're competing for SERP visibility with a large brand, SEO is an uphill battle. Let’s look at a few tactics.

Lead Scoring 60

Lead Scoring Lead Ranking Traffic Organization 60

Moz

FEBRUARY 20, 2019

The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that will help you make data-driven decisions. Keywords with a rank change of 10 or more (in either direction); this will show you keywords that are slipping off or shooting up the SERP.

Segmentation 50

Segmentation Cost Per Click Keywords CPC 50

Moz

FEBRUARY 24, 2019

Featured snippets, a vehicle for voice search and the answers to our most pressing questions, have doubled on the SERPs — but not in the way we usually mean. This time, instead of appearing on two times the number of SERPS, two snippets are appearing on the same SERP. Google's case for double-snippet SERPs.

Features 50

Features SERP Stats Keywords 50

Single Grain

APRIL 22, 2021

Here’s an example of the SERP overview for “how to start a blog” from Ahrefs. Then look at the SERPs and evaluate your chances of ranking on the first page. This is based on a sample of 7,715 salary profiles. In many cases, the top 10-20 affiliates can easily drive more than half of the total affiliate sales.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Content 98

Moz

DECEMBER 3, 2018

Caveat: What we gained in control, we lost in sample size. A sample size of 96 is much less useful than ten thousand, or a hundred thousand. Generally, the stronger the relationship, the smaller sample size needed to be be confident in the results. But controlling some of the variables can help. So let’s test that theory.

Lead Scoring 56

Lead Scoring Lead Ranking Studies Correlation 56

Hubspot

FEBRUARY 20, 2020

Unfortunately, that leads to a new problem: the SERPs are getting a little overcrowded. Ultimately, it's more important than ever to be intentional about your website and the content you publish. I set up 30-minute interviews with a sample of Sales Hacker's audience: typically mid-to-senior-level sales roles, ages 25 to 44.

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

EMagine B2B Blog

MAY 1, 2019

What I do want to cover is some sample website personas that we’ve encountered in our prior work with hospital websites. This should be done with every website redesign to make sure the website aligns with the current search patterns, user search intent, and with the current state of SERPs (search engine results pages).

Paid Content 88

Paid Content Marketing Analytics Tools Google Marketing Websites 88

Convert

MAY 12, 2022

While you may be tempted to build a keyword-first approach, SEO is all about understanding user intent and catering to it. Once you nail search intent and map those to your keywords, make sure you include those phrases in: Page Title Product Description Meta Description Page URL Alt Text (Also important to improve accessibility).

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Moz

MAY 18, 2020

We can also talk to our clients about capturing every opportunity possible on whole search engine results pages, instead of thinking of SERPs in chunks. It takes extra effort to give the benefit of the doubt, assume good intent, and get on the same page. Get a sample agenda for an integration workshop here.

Paid Search Agency 71

Paid Search Agency Organization Cross-Selling Peer-to-peer 71

Directive Agency

MAY 26, 2017

As Google becomes more universal and adaptive to users’ search intent and desire for personalization, our campaigns need to do the same. But, by looking at the search intents around that keyword, we identified SERPs that we could target with long-tail content. Best Practice #3: Integrate Sales & Marketing.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Conductor

JUNE 27, 2019

Understanding the specific needs and experience of your audiences searching on Baidu is essential to creating impactful content that actually appears on Baidu SERPs, and now your teams have every insight they need to develop the very best content for your customers and get a full picture of your global content performance.

Features 40

Features Multi-Channel SERP Domain 40

Webbiquity

MAY 2, 2017

Sample review: “GinzaMetrics aims to help marketers use marketing intelligence that’s designed to get you found with thousands of marketing strategies, search terms, content creations, and daily metrics to improve brand visibility. Sample review: “Need software to manage your editorial calendar, check out divvyhq.”

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

Convert

OCTOBER 27, 2021

Sample : This refers to the data source for your test. Traffic distribution: This refers to how the traffic from your sample audience is distributed in your test. This means that we need to get enough traffic from our sample so that there is a 95% chance that these results are correct. The Testing Process.

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Moz

DECEMBER 9, 2020

In recent times, Google reps have stated that 46% of searches have a local intent , and that it’s the location of the user that has a much greater impact on the search engine results they're shown than other forms of personalization.

Lead Ranking 71

Lead Ranking SEO Landing Pages Business 71

SnapApp

AUGUST 1, 2017

What types of behaviors best indicate intent to purchase? . And over 2/3 of the SERP clicks go to the top 5 search results: . If you can’t nab a high spot at the moment, pay-per click ads get you that comparable top-of-SERP attention. . For example, time on product pages and demo downloads are prime buying signals.

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74