Webbiquity

JANUARY 23, 2024

Not all customers will reach out to you with their issues. Affiliate sales support independent publishing Sentiment analysis gives an in-depth insight into what the customer expects from your brand, product, or industry. Determine the recurring topics, complaints, or frustrations. Identify trending topics.

Customer Satisfaction 148

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 148

Marketing Insider Group

JANUARY 24, 2022

But SaaS solutions also have unique traits that make the one-size-fits-all approaches working for other industries more challenging for SaaS. Topics covered in SaaS content are often technical. Videos are a great way to make highly technical topics engaging while building a human connection with your audience. Quick Takeaways.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Sprout Social

OCTOBER 4, 2023

How does one topic perform on social compared to another? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. We’re constantly impressed at the creative use cases people create for Tags—and the insights Tags help them uncover.

Tagging 123

Tagging Marketing Strategy Marketing & Strategy Planning 123

Oktopost

SEPTEMBER 28, 2023

Here’s the solution: harnessing social media engagement insights. We’ll run you through how social media can turn your prospects into customers, starting from their first ‘like’ all the way to closed-won, and how you can use Oktopost to achieve it. Step 2: Your lead shares their information This is where sales teams can get to work.

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

Scoop.it

MARCH 14, 2024

Both these strategies are treated as the be-all and end-all of the marketing world, but what happens when you leverage one of them (influencer marketing) to grow another (SEO)? Mainly because Shopify has more authority on the topic and a better DR. This logic applies to people creating blog posts, too.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Top Rank Marketing

FEBRUARY 5, 2024

Advanced: Topical clusters and intent-driven long-tails An advanced strategic approach for targeting keywords involves more nuance. Instead of solely targeting primary keywords, emphasize building topical clusters to deliver a breadth of focused coverage. Not all content is valuable! Maybe a robot even wrote it!

SEO 98

SEO Marketing & Strategy Content Lead Scoring 98

Contently

FEBRUARY 8, 2023

Only a little over half had a documented content marketing strategy despite nearly all (97 percent) reporting that content marketing was a part of their marketing strategy. Peeking into keyword search is a great way to get on-the-money content ideas, giving you insights about what readers want to know.

Marketing AI 173

Marketing AI Trends Google SEO 173

Inbox Insight

DECEMBER 8, 2023

It has gained traction among B2B marketers for its ability to provide more insight into their target accounts – allowing for personalized messaging and content that addresses the most pressing pain points. This involves studying your site and those similar, to provide meaningful insight.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Martech

DECEMBER 20, 2023

They’re all available on the most popular podcast apps and probably the lesser-known ones as well. ” He invites guests to discuss topics such as data ethics and boundaries of persuasion and to reflect on the ethical dilemmas marketers face. We guarantee you’ll find at least one, and likely more, that can help you.

Marketing AI 118

Marketing AI Ethics Planning Paid Search Agency 118

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Social Media 123

Social Media Examples Work Management Media 123

Animalz blog

MARCH 21, 2024

All brilliance is his, any errors and oversights our own. The publication mindset leads to a host of issues: Topics are horizontally integrated, meaning content creators cover a range of topics broadly rather than deeply. You can still read the original 2018 version here.) Same with the Superpath blog.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Contently

MARCH 30, 2023

After all, a potential customer may develop a negative impression of your brand after reading uninteresting content. Your SEO Foundations Are Weak If you’re lucky, you work for a company pursuing a systematic SEO strategy grounded in deep insights into your customers’ interests, pain points, and priorities.

SEO 144

SEO SERP Content Keywords 144

Martech

MARCH 22, 2024

Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. These days, they’re adding more AI features to help retrieve detailed insights more easily. Brandwatch for consumer research on social media and influencer insights.

Marketing AI 110

Marketing AI Content Marketing Enterprise Management Planning 110

Trade Press Services

MARCH 4, 2024

When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices. Content addressing industry topics and trends is best accomplished through bylined articles , interviews, podcasts, webinars, and blogs.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Martech

NOVEMBER 15, 2023

AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. It’s driven by human perspective, contributing meaningful insights, offering fresh perspectives and challenging conventional wisdom. LinkedIn posts. Contrarian viewpoints. What might this look like?

Thought Leadership 135

Thought Leadership Work Management Marketing Management Opinions 135

Sprout Social

MAY 15, 2023

That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. You can then analyze the data to uncover insights that will inform your marketing decisions.

Tools 112

Tools Brand Identity Branding Enterprise Management 112

Top Rank Marketing

MARCH 25, 2024

Compared to B2C strategies, B2B SEO focuses more on reaching specific audiences through niche keywords and topics. Build topical authority to establish your expertise. Using a cluster-based approach to provide comprehensive topical coverage helps your website gain authority. Put user value at the center of your B2B SEO content.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Convince & Convert

APRIL 12, 2024

In this post, we’ll help get rid of the overwhelm in this topic and we’ll breakdown the steps you’ll need to take to start making a case for social media marketing, start empowering your social media teams to start owning what they do best, and to ultimately prove the ROI of your social media efforts.

Social Media 138

Social Media ROI Media Cross-Selling 138

Sprout Social

NOVEMBER 8, 2023

Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. That’s what sentiment analysis is all about. As a brand, your job is to decipher that emotion, paint an accurate picture of the customer experience and then use that insight to improve future experiences.

Work Management 111

Work Management Marketing Management Customer Satisfaction Analysis 111

Oktopost

APRIL 18, 2024

Throughout the episode, Patrick reflects on the weight of this decision and how this specific task is what ultimately steers all marketing efforts toward measurable success. He is passionate about utilizing data and insights to deeply understand customer needs and deliver value to customers.

Work Management 88

Work Management Intent Data Buyer Intent Marketing Management 88

Martech

MAY 4, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dealtale’s Dealtale IQ uses generative AI to analyze/create complex data and generate insights on performance metrics reports via a natural language interface. Metric Insights’ BI Concierge is part of the company’s Enterprise BI Portal.

Marketing AI 113

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 113

Launch Marketing

OCTOBER 18, 2023

All the time, hard work and investment have finally come to fruition. While some steps are short-term and others are long-term, they all contribute to the success. Formatting: Check that all formatting is correct. This tells search engines that a page is about a certain topic and that your company is knowledgeable of that topic.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

Marketing AI 111

Marketing AI Process Lead Ranking Analysis 111

SocialPilot

JANUARY 26, 2024

From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Let’s get back to the topic. Provide insights on how it impacts [Target Audience] and include a question at the end to encourage engagement and discussion.”

Examples 78

Examples ROI Planning Work Management 78

The Lead Agency

APRIL 14, 2024

But you, my B2B friend, are already practising the buyer behaviour of all of us in B2B. After all, we all love content. Once upon a time, a B2B podcast was all about branding. But it’s also a source of ideas and industry insights. Marketing is all about sharing a message. “Look over here.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

JUNE 7, 2023

Brand experience is the sum of all the feelings—joy, nostalgia, excitement—consumers experience during their engagement with a brand. All these customer touchpoints contribute to shaping the overall brand experience and leaving a lasting impression. What is brand experience?

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

Convince & Convert

APRIL 25, 2024

Here’s a closer exploration of six profound insights that promise to redefine our navigational charts. Rather, this insight should drive us to create gated content that not only captivates but also enriches our audience’s professional journey. When we consider the next topic, I’d argue it’s crucial. Unreasonable statement?

B2B 105

B2B Case Study Case Studies Content 105

SocialPilot

APRIL 22, 2024

12 Instagram schedulers so you never miss the schedule Discover the top Instagram scheduling tools of 2024 to help you schedule all your posts at the right time. With all of this in mind, experiment with different days and times to see what works best for you and your audience. How do you schedule Instagram Reels at the best times?

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

ClearVoice

APRIL 13, 2024

Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. If you currently cover the topics but your pages aren’t ranking on the search engine results pages (SERPs), you can upgrade or refresh your current pages.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. If you currently cover the topics but your pages aren’t ranking on the search engine results pages (SERPs), you can upgrade or refresh your current pages.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Animalz blog

NOVEMBER 28, 2023

To make the most of this guide, have a topic at hand you need to research and follow along with each step. It then uses AI to create a summary for you from all the relevant info it finds and attributes its sources without much hallucination. Just make sure you’re on the Plus plan using its GPT-4 engine.)

Marketing AI 78

Marketing AI Research Tactics SME 78

Only B2B

FEBRUARY 28, 2024

Intent data can be your beacon in the chaos, offering crucial insights to navigate uncertainty and achieve revenue goals. First-party data from your website provides valuable insights but combining it with third-party data paints a much clearer picture. Prioritize Leads Strategically: Not all leads are created equal.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Walker Sands

OCTOBER 25, 2023

For the next installment of our media insights blog series , I caught up with Lindsey Wilkinson from CIO Dive to discuss how PR professionals can capture tech reporters’ attention. At CIO Dive, she regularly covers developing topics surrounding AI as well as breaking technology news. Honestly, it’s all of the above.

PR 98

PR Media Case Studies Vendors 98

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Sprout Social

JANUARY 24, 2024

This makes it easier for users to find and engage with topics they’re interested in. They’re powerful tools for increasing the visibility of your posts, reaching people with similar interests or in the same industry, and tapping into trending topics. LinkedIn hashtags are keywords or phrases that categorize content.

Linkedin 115

Linkedin Trends Eye-Tracking Marketing Agencies 1 115

Top Rank Marketing

APRIL 3, 2024

The results of their research revealed exactly what you need to break through the noise, capture new audiences, and reap all the benefits of being seen on the world’s epicenter for B2B professionals. Unfortunately, this is an all too common occurrence for many brands and users of LinkedIn. Need help visualizing the perfect video post?

Linkedin 96

Linkedin B2B Marketing Tips B2B Thought Leadership 96