Digital B2B Marketing

MAY 22, 2012

Doing it effectively requires creating content prospects want in a format that is easy to engage with while capturing the information you need. In the past year, 88% of people report using white papers for business research, followed by 73% for webinars. In contrast, the spread for ebooks, webcasts and podcasts is less than 3x.

Marketing Prospects 100

Marketing Prospects Webcast B2B Marketing Planning 100

markempa

AUGUST 11, 2005

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

Leadspace

AUGUST 15, 2019

They need information presented differently. Business White Papers and Customer Case Studies. Business white papers and customer case studies provide substantial data to back up your claim and they are excellent ways of generating leads. Webcasts allow you to cover a topic with multiple viewers at one time.

Webcast 48

Webcast Business Case Studies Case Study 48

NetLine

APRIL 11, 2023

more likely to be downloaded in 2022 compared to White Papers—yet Marketers produced 30% more White Papers than eBooks. B2B professionals were taking longer and longer to actually consume the information they’d requested. eBooks represented 33.6% of total registrations and were 3.5x However, eBooks were 3.5x

Demand 52

Demand B2B Webinar Metrics Intent 52

markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. But lately, Ive watched some really bad webinars and webcasts.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Golden Spiral

APRIL 18, 2019

Healthcare research firms gather valuable data and insights that can inform your product functionality and end user priorities. The American Health Information Management Association (AHIMA) provides knowledge, resources, and tools to advance health information professional practice and standards for the delivery of quality healthcare.

Work Management 102

Work Management Marketing Management Research Organization 102

Webbiquity

DECEMBER 10, 2013

Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed. Which content marketing tactics are most popular?

Statistics 100

Statistics SMB Content Marketing Planning 100

The Point

OCTOBER 14, 2009

He/she received very little information about your company in the ad (105 characters to be precise, including the URL) so it pays to consider the person uninformed and unconvinced. the person has received very little information to date on your product (and thus is less likely to want to try it out on the spot) and.

Landing Pages 100

Landing Pages PPC Paid Search Agency Webcast 100

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). This was not only fun for prospects, but memorable and even informative. The suspense is sure to motivate them to stop by come show time. With giant Jenga, of course!

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Everything Technology Marketing

APRIL 4, 2011

Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online before making a complex purchase decision.

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing Webcast 100

Content4Demand

AUGUST 29, 2019

The vast majority of marketers use white papers (85%) and webcasts (60%) for syndication, but we recommend breaking that pattern when it makes sense. Publishing a robust static or interactive piece such as a research report or a big rock asset reassures your audience that they’ll receive plenty of value for their information.

Tips 46

Tips Lead Gen B2B Thought Leadership Webcast 46

Digital B2B Marketing

MAY 31, 2012

You have seen the registration forms that go on and on, asking for information about an individual’s role in the buying process, project budget, timeline and more. Individuals simply are not willing to share this much information , and sometimes they do not expect to share any information at all.

B2B Marketing 100

B2B Marketing Planning B2B Webcast 100

Digital B2B Marketing

MARCH 19, 2012

Rallying an organization accustomed to producing product information sheets, webcasts and white papers around creating content that is optimized for search, easy to consume, timely and worth sharing is a difficult organizational change. The New Inbound Marketing Content Requirements.

Inbound Marketing 100

Inbound Marketing B2B Marketing B2B Webcast 100

Digital B2B Marketing

MAY 3, 2012

Tell a B2B publisher that you are interested in lead generation and the majority will point to some form of white paper syndication program they offer. A perfect way to promote whitepapers and webcasts. The leaderboard banner will likely drive less than 5% of the leads.

Lead Generation 100

Lead Generation Advertisements Advertising Lead Scoring 100

Sales Engine

JANUARY 25, 2016

Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. You have to be seen as the go-to source for valuable information in your marketplace. As most of you have learned, creating content isn’t cheap or easy.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Anything Goes Marketing

MAY 12, 2007

Here is a summary of the key points: While both marketers and users agree that registering for white papers, analyst reports and demos is acceptable, 45% of users are OK with registering to download product information. 72% of users said that a detailed summary of the white paper will encourage registration.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Everything Technology Marketing

FEBRUARY 19, 2011

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. Remember that social media is all about conversations, and sharing interesting information with people you trust. Great question.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Tomorrow People

OCTOBER 12, 2011

This content should directly target the demand you have identified through the listening stage to reflect the buying cycle in your potential customers to ensure that the right information reaches the right leads at the right time. White papers. It includes online content such as: Articles. Mobile apps.

Inbound Marketing 120

Inbound Marketing Planning Webcast Buying Cycle 120

Digital B2B Marketing

SEPTEMBER 22, 2011

Today, B2B marketers use content to meet the information needs of their audiences. Links to a webcast and white paper on the same topic do not give your audience two different paths, only two different formats. I could read them for hours, choosing different paths and seeing each outcomes unfold. Circle Back.

Planning 100

Planning Content Marketing Webcast Content 100

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Webcasts |. Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. src = [link]. }. ); WHITE PAPERS. Salesforce for Google Apps Webcast. WHITE PAPERS.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

ViewPoint

OCTOBER 2, 2012

He notes that when they survey sellers on a hundred things marketing produces—like a data sheet, a webcast, a white paper, an event, etc.—sellers Be in those online communities offering advice, solving problems, and sharing information. Brian Carroll, MECLABS, talked about BANT and the Value of Warm Leads.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

Webbiquity

JUNE 16, 2015

Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. – White papers and research reports (59%). And use video. – Case studies (65%). – Videos (63%). – Webinars (63%). – Blogs (62%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Content Standard

AUGUST 19, 2015

Digital content like white papers, videos, analyst reports, and webcasts took the top slots for generating leads. All of this information on how the audience behaves ultimately shapes content, making it more relevant. Discussion of audience personas could ultimately dive into customer journeys, too.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 40

Anything Goes Marketing

APRIL 5, 2009

white paper, webinar, etc.), On the ensuing landing page, they are able to download a relevant white paper after filling out a short form. Instead of providing the white paper on the confirmation page after the form is filled out, send a link to the white paper in an email.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Paul Gillin

MAY 13, 2016

Most content marketing is currently delivered piecemeal in the form of white papers, e-books, webcasts and the like. What if you could go a step beyond the downloads and become a trusted and even indispensable information source that customers visit every day? Some B2B marketers have gone that.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Writing on the Web

JUNE 28, 2010

Here are a few notes we discussed during the interview webcast… What is a “sales page:&#. 8 Reasons to Use a Sales Page: Sales of a product or informational product like a book. Download a free report, white paper, or ebook/ ecourse. It saves me time and energy. Membership in a program, paid or otherwise.

Template 100

Template Ning Webcast Digg 100

Content Standard

DECEMBER 9, 2014

But here’s the catch—the research company will only provide information to companies about their own content, not the greater Netflix or Amazon viewership trends. Video only trails “in-person events” and “webinars/webcasts” by less than 10 percent.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

Online Marketing Institute

DECEMBER 23, 2010

By understanding the type of information your prospects are looking for, you can create unique Calls-To-Action specific to their needs. Let’s walk through an example of using web analytics data to identify important topics, helping to create valuable assets in exchange for your prospects’ contact information.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Anything Goes Marketing

MARCH 9, 2008

A while back I wrote about how you can improve webinar/webcast attendee rates by creating a file that when clicked on, can book off the time specified in your email recipient's Outlook (and other programs too) calendar. For example, a white paper that outlines a ten step plan to turn around their business using your product or service.

RSS 100

RSS Email Marketing Trends Planning 100

Zoominfo

JANUARY 29, 2018

In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%). Social media has become an important aspect of the enterprise sector, particularly in disseminating information and gathering people to check out their products, services and brand.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Hubspot

MARCH 9, 2015

They want light, vendor-neutral information that will help them identify their specific problem. Users rely on white papers, research reports, editorial content, educational content, ebooks, social media, and blogs. Users become more interested in comparison white papers, expert guides, webcasts, podcasts, and videos.

Work Management 28

Work Management Webcast Comparison Content 28

ViewPoint

JUNE 28, 2012

This implies a continuous dialog or conversation helping to guide that buyer to the right educational and information resources. He notes that when they survey sellers on a hundred things marketing produces—like a data sheet, a webcast, a white paper, an event, etc.—sellers I don’t want to be sold to.’”

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

Buzz Marketing for Technology

JUNE 27, 2008

Will they freely submit to such structured information environments as those provided by SAP and Oracle, content and knowledge management systems, and communication by email? s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

markempa

JUNE 14, 2006

They are coming to your site for information. Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

JULY 13, 2006

Nearly 60 percent of respondents said that information on business or technology topics, currently delivered as white papers or analyst reports, would be more interesting as podcasts. 55 percent of respondents would be more likely to consume white papers and analyst reports if they were delivered as podcasts.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

Anything Goes Marketing

NOVEMBER 16, 2008

Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. The best solution for this is a lead scoring process that scores leads based on their explicit information (industry, job role etc.) Reduce the complexity to getting access to information on your website.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

markempa

JULY 10, 2006

A key aspect of lead nurturing is the ability to provide valuable education and information to prospects up front, so that you become more than an expert; you become a trusted advisor. The article is based on a recent white paper , as well as research by CSO Insights.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120