Oktopost

DECEMBER 5, 2022

Social media in traffic. Gain more backlinks and attract traffic. Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. Social media traffic. According to HubSpot , around 16% of an average website’s traffic comes from social media.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Additionally, no one ever pays attention to whether that blog is driving any clicks, or whether that traffic is doing the site any good.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Outbrain

NOVEMBER 16, 2022

As websites compete more fiercely for traffic, costs are rising. That’s why marketers must be smarter about which paid traffic sources they are using and when, and how much to invest in each. What are paid traffic sources? Paid traffic is all the visitors that arrive at a website via a paid click on an ad or link.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

KoMarketing Associates

MAY 25, 2022

Most of the focus is on strategies like lead magnets that rely on traffic already coming to your site. . For lead generation, we recommend focusing on search ads, which show up in the SERPs, not on partner websites. . If you’re hoping to drive traffic to a lead magnet or webinar, choose the traffic option.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). This declutters the results & helps users locate relevant information more easily. The decay rate for CTR on a SERP was almost like a law of physics five years ago.

Features 111

Features SEO CTR SERP 111

Optinmonster

AUGUST 25, 2022

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? You need to do SEO audits regularly in order to grow your organic search traffic. Without enough traffic, the rest of your digital marketing and sales funnel is useless. An SEO audit is the perfect place to start. Alternatives: Ahrefs, Moz.

Traffic 73

Traffic SEO Long Tail Marketing Lead Scoring 73

KoMarketing Associates

APRIL 19, 2018

One of the most effective ways to guide and inform your content marketing strategy, as well as tactical implementation, is to perform a B2B content audit. These few steps guide you through how to analyze search engine results pages (SERPs) and identify what’s necessary to compete for a top ranking. Analyze the Existing SERPs.

SEO 149

SEO Top of Funnel SERP B2B 149

Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). One of the main changes/updates/effects, is that you now need thought leadership to rank high on the SERP. What is a pillar page?

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Content Marketing Institute

JANUARY 23, 2018

Do those “featured rankings” increase traffic? When ConfluentForms.com held the featured snippet for a query, it saw a 20% to 30% increase in traffic, as Eric Enge highlights. And it’s not just about traffic. .” Featured snippet & answer box are terms often used interchangeably, but they’re not the same.

FAQ 107

FAQ Traffic Features Trigger Marketing 107

seo.co

FEBRUARY 1, 2023

If you expect foot traffic from your website, you probably want to be the first to use local SEO. Local Profiles on Google Creating profiles in Google is the first thing that any business wanting local traffic must do. Images, videos, descriptions, contact information, links and posts are all important to finishing your listing.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Excelsior Research

FEBRUARY 7, 2022

Many times, content writers face burnout by drafting content that results in no traffic. Are users searching for solutions on SERPs? 1) What information are my users searching for? 2) Type of information do they want? After you get the information regarding your keyword, you can form your content around it.

Keywords 98

Keywords Research Marketing Websites SERP 98

Go Beyond SEO

APRIL 13, 2023

Search engine optimization is the process of refining a website to improve its ranking in search engine results pages (SERPs). By optimizing a website’s content and structure, law firms can increase their visibility in search results and attract more traffic to their site.

SEO 78

SEO Dwell Ideal Customer Profiles SERP 78

seo.co

JANUARY 3, 2023

Here are a few best practices for local SEO : Using consistent and accurate business information on your website, including contact details. Creating an optimized title tag for each page of your website which includes pertinent keywords so it can appear in SERPs more prominently. as listed in Google Maps. Run Google Ads Campaigns.

Webinar Metrics 98

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 98

Conductor

NOVEMBER 22, 2021

Meta is short for metadata, which is the kind of information these tags provide–data about the data on your page. It’s the preview text that the user sees on the search engine result page (SERP). Meta tags are the first impression someone has of your page on a SERP. Search engine results pages (SERP). Brand leverage.

Tagging 110

Tagging SEO SERP Lead Scoring 110

Contently

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. This information helps Google provide results that meet user expectations. Align your SEO strategy with audience research.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Contently

AUGUST 2, 2021

This information will allow marketers to adjust their strategies and make the purchasing experience easier for the consumer. I often monitor the behavior on our site in order to see which pieces are driving the most traffic and where that traffic is coming from.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

KoMarketing Associates

MAY 14, 2019

You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. Ultimately, optimizing existing blog posts will increase organic traffic, help reach new and highly relevant audiences and boost conversions. Evaluate Top SERPs. What exactly does this entail?

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

seo.co

JANUARY 3, 2022

Here are a few best practices for local SEO : Using consistent and accurate business information on your website, including contact details. Creating an optimized title tag for each page of your website which includes pertinent keywords so it can appear in SERPs more prominently. as listed in Google Maps. Run Google Ads Campaigns.

Webinar Metrics 105

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 105

KoMarketing Associates

MAY 13, 2020

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. The second primary benefit of featured snippets to SEO is simply the clicks and traffic that come from organic search when appearing in a listing.

Features 165

Features Google B2B Marketing Top of Funnel 165

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. SEMRush allows you to conduct extensive keyword research, keyword rank tracking, site audits, traffic analysis, and more.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Understand Search Intent.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Moz

SEPTEMBER 21, 2020

For example, if you're writing a top-of-funnel blog article where the goal is to drive high amounts of organic traffic, start by performing keyword research to craft your topic. Think of the watering holes that your target audience consumes information on the internet: Google LinkedIn Instagram Facebook Twitter YouTube.

SEO 85

SEO Top of Funnel SERP Content 85

KoMarketing Associates

AUGUST 21, 2018

For more information on building a keyword list from the ground up, give the following posts from my KoMarketing colleagues a read through: How to Generate New Keyword Lists and Ideas. What is the format of the content on top pages (lists, definitions, general product information)? How to Prioritize Your List of SEO Keyword Research.

Landing Pages 151

Landing Pages Keywords B2B SERP 151

KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. In addition, your site will tell a more cohesive story if brand and product information is up-to-date. Step 2: Refresh, Redirect, or Remove.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Moz

SEPTEMBER 27, 2020

This could be content that either used to attract a good level of organic traffic and now doesn’t, or content that never did generate any organic traffic despite the efforts you might have put in. Over 90% of content gets no traffic from Google. Your page has lost visibility following drastic SERP changes.

SERP 74

SERP Optimization Content Keywords 74

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Promoting your content and brand on external platforms can attract a larger audience, generate more organic traffic, and enhance your online presence.

SEO 75

SEO Lead Scoring Lead Ranking Link Building 75

KoMarketing Associates

APRIL 20, 2017

B2B organizations must make sure their mobile sites are conveying the same amount information and performance as the desktop site. Before you even contemplate AMP HTML or UX design, you need to determine whether or not mobile is a viable source of traffic. Set Up Mobile Analytics and SERP Performance Tracking.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

Stevens & Tate

FEBRUARY 8, 2022

Many businesses will use gated content, such as downloadable eBooks or free trials, as incentives for leads to provide their contact information. Additionally, by creating informative and educational content, you’ll engage your leads and build trust, which will make it easier to convert them. Stage Three: Close. Number of visits.

Inbound Marketing 130

Inbound Marketing Planning Lead Scoring Lead Ranking 130

KoMarketing Associates

NOVEMBER 15, 2018

Successful SEO content focuses on offering valuable information that an audience is looking for, and providing it in a way that is easily digestible and engaging. If it’s search traffic, you need to understand the search results, the type of content being shown, and the quality of the content that is ranking.

SEO 121

SEO Ad Frequency Content Keywords 121

Moz

JANUARY 26, 2020

This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast , have a featured snippet as a SERP feature. Here’s what the estimated organic traffic looks like: Note: I’m unable to show the actual traffic for this site due to confidentiality. This is public information. isn’t far off.

Case Studies 64

Case Studies Case Study Features Studies 64

KoMarketing Associates

APRIL 18, 2017

Blog Traffic. Before diving into the nitty-gritty of blog performance, you should first understand the content’s impact on site traffic. When putting together the report, use an analytics platform of your choice to include slides around: Total traffic from the blog. Percentage of blog traffic from organic search.

B2B 121

B2B Top of Funnel Keywords CTR 121

KoMarketing Associates

FEBRUARY 19, 2019

However, I noticed a big spike in blog traffic last Tuesday. HOWEVER – and this is a big however – I do appreciate that Google gives us any information at all (for free) and there is certainly valuable information we can take out of Search Console if we look hard enough. One of the reports I look at daily is the coverage report.

Top of Funnel 121

Top of Funnel SEO B2B Marketing SERP 121

Conductor

JUNE 4, 2020

Their vocabulary informs not only our keyword research but our page content as well. #4 There are a handful of different tools you can use to surface the questions they’re asking, not only on Google but on different search engines like Bing, Twitter, and Youtube. Use high-conversion paid terms to inform content creation.

SEO 64

SEO Tips SERP Forrester 64

Optinmonster

APRIL 23, 2020

Well-optimized sites get more and more traffic over time, and that means more leads and sales. Real Business Information. Recommended Resource: Need more website traffic? In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). It’s also about the quality of information.

Lead Scoring 136

Lead Scoring Lead Ranking SEO Keywords 136

nDash

APRIL 8, 2020

Doing so will not only vastly improve your content’s quality, but it can also boost organic traffic and enhance your SEO efforts. If your content doesn’t align with search intent, there’s little chance it will rank in the SERPs. Informational. As the name implies, searchers expect to find content with helpful information.

Intent 52

Intent SERP Classified Ads Keywords 52

ClickZ

FEBRUARY 25, 2020

Informative, interesting and engaging content plays an important role in driving sales. Search engines are one of the main sources of traffic for most websites. Focusing on SEO from the get-go will improve your position in the SERPs. It goes further to add Open Graph metadata and Twitter Cards. Email marketing.

Amazon 114

Amazon Effectiveness eCommerce SERP 114

Optinmonster

JULY 5, 2022

IndexNow is a new way that helps you index your content instantly to rank fast in the search engine result pages (SERPs). Indexing is the process followed by search engines, that store and organize information in order to enable super-fast responses to user queries. 15 Best SEO Plugins You Need to Have to Get More Traffic.

SEO 80

SEO API SERP Paid Search Agency 80