Oktopost

DECEMBER 5, 2022

Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. Experts claim that visitors who stay on your website can still improve its SEO , even if they don’t come from the SERP. ↑ Backlinks from social media. Some of the best links are earned organically.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. Follow that Twitter thread and you’ll see the sort of back-and-forth these changes have started to create. They’ve been doing that for years.

SERP 53

SERP Paid Content Traffic Features 53

KoMarketing Associates

JANUARY 19, 2022

SEMRush is the workhorse of my SEO toolbox — I use it on a daily basis for position tracking, monitoring changes in SERPs and competitive research. LinkedIn, Twitter. LinkedIn , Twitter. There are many intent data platforms and tools out there, check out this list for more information on a few. Intent data.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

APRIL 19, 2018

One of the most effective ways to guide and inform your content marketing strategy, as well as tactical implementation, is to perform a B2B content audit. These few steps guide you through how to analyze search engine results pages (SERPs) and identify what’s necessary to compete for a top ranking. Analyze the Existing SERPs.

SEO 149

SEO Top of Funnel SERP B2B 149

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). This declutters the results & helps users locate relevant information more easily. The decay rate for CTR on a SERP was almost like a law of physics five years ago.

Features 111

Features SEO CTR SERP 111

Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). One of the main changes/updates/effects, is that you now need thought leadership to rank high on the SERP. What is a pillar page?

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Excelsior Research

FEBRUARY 7, 2022

Are users searching for solutions on SERPs? 1) What information are my users searching for? 2) Type of information do they want? After you get the information regarding your keyword, you can form your content around it. Authoritative: Your content should enrich with information that is helpful to the users.

Keywords 98

Keywords Research Marketing Websites SERP 98

Conductor

NOVEMBER 22, 2021

Meta is short for metadata, which is the kind of information these tags provide–data about the data on your page. It’s the preview text that the user sees on the search engine result page (SERP). Meta tags are the first impression someone has of your page on a SERP. Search engine results pages (SERP).

Tagging 110

Tagging SEO SERP Lead Scoring 110

KoMarketing Associates

APRIL 1, 2020

Comprehensive Company Information. Back in 2015, in our own independent research for the B2B Web Usability Report , we found that more than half (54 percent) of respondents indicated that the lack of thorough contact information reduced a vendor’s a credibility and thus would cause them to leave a website. Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

seo.co

FEBRUARY 1, 2023

The profile must contain as much information as possible including a thoughtful description, pictures, contact details, store hours, and hopefully reviews. These sites will undoubtedly come up whenever anyone searches your store’s name or products to learn more information, and you should be the one to control that information.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Go Beyond SEO

APRIL 13, 2023

Search engine optimization is the process of refining a website to improve its ranking in search engine results pages (SERPs). Lawyers should also create a blog and regularly publish high-quality, informative content that incorporates relevant keywords. So, what exactly is SEO? The post SEO For Attorneys: Why is it So Important?

SEO 78

SEO Dwell Ideal Customer Profiles SERP 78

KoMarketing Associates

MAY 25, 2022

For lead generation, we recommend focusing on search ads, which show up in the SERPs, not on partner websites. . Tools like SEMRush’s Keyword Magic Tool or Google’s Keyword Planner can help inform your keyword strategy with monthly search volume, trends, intent, and more. How to Target a B2B Audience on Google Ads.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Biznology

JUNE 6, 2012

In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs). Follow him on twitter @James_Mathewson. How to build an IA using keyword research.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

seo.co

JANUARY 3, 2023

Here are a few best practices for local SEO : Using consistent and accurate business information on your website, including contact details. Creating an optimized title tag for each page of your website which includes pertinent keywords so it can appear in SERPs more prominently. as listed in Google Maps. Develop Social Media Strategy.

Webinar Metrics 98

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 98

Contently

FEBRUARY 16, 2023

Identifying the common keywords audiences use in their search queries allows content teams to prioritize certain content and then ideate, create, and optimize it, so it ranks high on SERP and attracts new readers. This information helps Google provide results that meet user expectations. Align your SEO strategy with audience research.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

seo.co

JANUARY 3, 2022

Here are a few best practices for local SEO : Using consistent and accurate business information on your website, including contact details. Creating an optimized title tag for each page of your website which includes pertinent keywords so it can appear in SERPs more prominently. as listed in Google Maps. Develop Social Media Strategy.

Webinar Metrics 105

Webinar Metrics Marketing & Strategy Marketing Strategy Planning 105

ClearVoice

MAY 24, 2023

Thought leadership content is user-specific content designed to be helpful and informative. This content helps your brand become the go-to hub of information in your vertical. SparkToro’s CEO Rand Fishkin has over 450,000 Twitter followers and 150,000 followers on LinkedIn. What is Thought Leadership Content?

Thought Leadership 81

Thought Leadership Content Distribution SEO 81

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Understand Search Intent.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? This behind-the-scenes code tells browsers how information should be organized on the website (as part of its website development ) and tells web crawlers what’s on the page. Structured data is also at play here.

Organization 78

Organization Marketing Websites Optimization SERP 78

ClearVoice

MARCH 31, 2023

AIs like ChaptGPT and Google’s Bard access a universe of information from the internet. This information allows the AI to generate content, like articles or images using user-generated prompts. And yes, with this information (and internet research), the system can create a helpful and informative blog post.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. In simple terms, every Google ad you see goes through an ad auction before appearing in the SERPs. Google Trends.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

KoMarketing Associates

MAY 14, 2019

You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. Evaluate Top SERPs. This post provides examples of what each SERP feature actually looks like on Google, and outlines considerations that SEO professionals should be aware of. Optimize Your Title.

Optimization 121

Optimization Tactics Lead Ranking Lead Scoring 121

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Your content isn’t as up-to-date.

SERP 74

SERP Optimization Content Keywords 74

KoMarketing Associates

AUGUST 21, 2018

For more information on building a keyword list from the ground up, give the following posts from my KoMarketing colleagues a read through: How to Generate New Keyword Lists and Ideas. What is the format of the content on top pages (lists, definitions, general product information)? How to Prioritize Your List of SEO Keyword Research.

Landing Pages 151

Landing Pages Keywords B2B SERP 151

Moz

SEPTEMBER 21, 2020

Think of the watering holes that your target audience consumes information on the internet: Google LinkedIn Instagram Facebook Twitter YouTube. You have another resource to share, which can also include proper keywords so it ranks higher on the SERP. But that doesn’t mean you have to start at zero. But, duplicate content?

SEO 85

SEO Top of Funnel SERP Content 85

Stevens & Tate

SEPTEMBER 9, 2022

They will begin looking for information on building custom homes and will look for home builders in the area that they want to live in. You can also use PPC (pay-per-click) advertising to generate awareness for your company on Google’s SERP (search engine results pages). Improve Your Authority As A Custom Home Builder.

Inbound Marketing 96

Inbound Marketing Advertising Agencies Top of Funnel Multi-Channel 96

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. To understand this phenomenon, you have to realize that certain SERP features, like Top Stories and video carousels, take the place of a page-one organic result.

SERP 72

SERP Case Studies Verticals Lead Ranking 72

Contently

AUGUST 2, 2021

This information will allow marketers to adjust their strategies and make the purchasing experience easier for the consumer. Perhaps the most common complaint about using Google Analytics is the information can be cluttered and the interface difficult to navigate.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

KoMarketing Associates

FEBRUARY 19, 2019

HOWEVER – and this is a big however – I do appreciate that Google gives us any information at all (for free) and there is certainly valuable information we can take out of Search Console if we look hard enough. One of the reports I look at daily is the coverage report. Are any of my pages throwing errors?

Top of Funnel 121

Top of Funnel SEO B2B Marketing SERP 121

Stevens & Tate

FEBRUARY 8, 2022

Many businesses will use gated content, such as downloadable eBooks or free trials, as incentives for leads to provide their contact information. Additionally, by creating informative and educational content, you’ll engage your leads and build trust, which will make it easier to convert them. Stage Three: Close. Number of visits.

Inbound Marketing 125

Inbound Marketing Planning Lead Scoring Lead Ranking 125

nDash

APRIL 8, 2020

If your content doesn’t align with search intent, there’s little chance it will rank in the SERPs. Informational. As the name implies, searchers expect to find content with helpful information. Creating relevant content that aligns with search intent is key to landing a coveted spot on the SERPs. Look to SERP Features.

Intent 52

Intent SERP Classified Ads Keywords 52

Moz

JANUARY 26, 2020

This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast , have a featured snippet as a SERP feature. With this analysis, we can figure out whether they have featured snippets displaying or not, along with the % of their organic keywords with a featured snippet as a SERP feature. isn’t far off.

Case Studies 64

Case Studies Case Study Features Studies 64

RebelMouse

NOVEMBER 29, 2022

Even though Google began deprioritizing guest blogging in 2014, a recent poll on Twitter found that it’s still popular digital strategy: u201cDo you guest post for SEO reasons?u201d What information provided will be unique and different from what Google has already ranked? Is this topic saturated in the SERPs?

Advertorials 52

Advertorials High Quality Lead CAN-SPAM Advertising Agencies 52

ClickZ

FEBRUARY 25, 2020

Informative, interesting and engaging content plays an important role in driving sales. Focusing on SEO from the get-go will improve your position in the SERPs. It goes further to add Open Graph metadata and Twitter Cards. In simple words, Yoast helps you climb the SERPs in real-time. That’s where SEO comes into play.

Amazon 100

Amazon Effectiveness eCommerce SERP 100

Optinmonster

JULY 5, 2022

IndexNow is a new way that helps you index your content instantly to rank fast in the search engine result pages (SERPs). Indexing is the process followed by search engines, that store and organize information in order to enable super-fast responses to user queries. Before that, let’s take a look at what indexing means.

SEO 80

SEO API SERP Paid Search Agency 80

seo.co

JANUARY 13, 2021

Keep the information below in mind, so you know what to do if your business appears on Ripoff Report. Linkedin, Twitter, Facebook, Instagram, etc.). Because Ripoff Reports are generally tied to your company name and tend to operate like clickbait , they can not only rank high, but can be difficult to push down in the SERPs.

SERP 64

SERP Ideal Customer Profiles SEO Work Management 64

Marketing Insider Group

MAY 22, 2023

ChatGPT likes to keep tabs on the information you feed it, so giving yourself a fresh start can result in a more quality response. Write a 100-word informative, friendly Instagram caption about [topic], including relevant hashtags. Generate a creative Twitter thread about [topic]. Give context. Image Source: ChatGPT-3.5

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65