Oktopost

DECEMBER 5, 2022

Social media in traffic. Gain more backlinks and attract traffic. Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. Social media traffic. According to HubSpot , around 16% of an average website’s traffic comes from social media.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Hubspot

DECEMBER 21, 2017

But then, earlier this year, we noticed that our traffic was falling flat. As it turns out, Google is likely eating your blog traffic -- specifically, its featured snippets. The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015. Then, it declined. Sound familiar? What That Means.

Traffic 76

Traffic Features Google SERP 76

ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Additionally, no one ever pays attention to whether that blog is driving any clicks, or whether that traffic is doing the site any good.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Outbrain

NOVEMBER 16, 2022

As websites compete more fiercely for traffic, costs are rising. That’s why marketers must be smarter about which paid traffic sources they are using and when, and how much to invest in each. What are paid traffic sources? Paid traffic is all the visitors that arrive at a website via a paid click on an ad or link.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Optinmonster

AUGUST 25, 2022

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? You need to do SEO audits regularly in order to grow your organic search traffic. Without enough traffic, the rest of your digital marketing and sales funnel is useless. An SEO audit is the perfect place to start. Alternatives: Ahrefs, Moz.

Traffic 74

Traffic SEO Long Tail Marketing Lead Scoring 74

KoMarketing Associates

MAY 25, 2022

Most of the focus is on strategies like lead magnets that rely on traffic already coming to your site. . For lead generation, we recommend focusing on search ads, which show up in the SERPs, not on partner websites. . If you’re hoping to drive traffic to a lead magnet or webinar, choose the traffic option.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Moz

FEBRUARY 21, 2019

The beginning of this I credit to one of my colleagues, Tom Capper, THCapper on Twitter , who presented at our Search Love London conference a presentation entitled " The Two-Tiered SERP ," and I'm going to describe what that means in just a second. This is the two-tiered SERP or what we mean by the two-tiered SERP.

SERP 54

SERP Correlation Domain Content 54

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). You can then cross-reference this with CTR data from Google Search Console to find out whether this update had a positive or negative impact on traffic. That is unless it doesn’t.

Features 111

Features SEO CTR SERP 111

KoMarketing Associates

APRIL 19, 2018

These few steps guide you through how to analyze search engine results pages (SERPs) and identify what’s necessary to compete for a top ranking. Analyze the Existing SERPs. To get the most out of this exercise, don’t just look at the title and meta description on the SERP, click through to the actual page and read it.

SEO 149

SEO Top of Funnel SERP B2B 149

Content Marketing Institute

JANUARY 23, 2018

Do those “featured rankings” increase traffic? When ConfluentForms.com held the featured snippet for a query, it saw a 20% to 30% increase in traffic, as Eric Enge highlights. And it’s not just about traffic. .” Featured snippet & answer box are terms often used interchangeably, but they’re not the same.

FAQ 108

FAQ Traffic Features Trigger Marketing 108

Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). One of the main changes/updates/effects, is that you now need thought leadership to rank high on the SERP. You’ll see reports like these.

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Excelsior Research

FEBRUARY 7, 2022

Many times, content writers face burnout by drafting content that results in no traffic. Are users searching for solutions on SERPs? Volume: Volume of traffic determines the search intensity. It shows the number of people typing a keyword in SERPs to search for a query. Share on twitter. You are not alone.

Keywords 98

Keywords Research Marketing Websites SERP 98

seo.co

FEBRUARY 1, 2023

If you expect foot traffic from your website, you probably want to be the first to use local SEO. Local Profiles on Google Creating profiles in Google is the first thing that any business wanting local traffic must do. It tells users more about what content they can expect when they click on your site in the SERPs. Why’s that?

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Go Beyond SEO

APRIL 13, 2023

Search engine optimization is the process of refining a website to improve its ranking in search engine results pages (SERPs). By optimizing a website’s content and structure, law firms can increase their visibility in search results and attract more traffic to their site. The post SEO For Attorneys: Why is it So Important?

SEO 78

SEO Dwell Ideal Customer Profiles SERP 78

Conductor

NOVEMBER 22, 2021

It’s the preview text that the user sees on the search engine result page (SERP). Meta tags are the first impression someone has of your page on a SERP. Search engine results pages (SERP). External sites, such as Facebook or Twitter. Entice clicks and lead to more traffic. Why are meta tags so important to SEO?

Tagging 110

Tagging SEO SERP Lead Scoring 110

Webbiquity

OCTOBER 27, 2020

By using schema, you can increase the chances of your website appearing as a rich result in the search engine results pages (SERPs). He is specialized in sales funnels, targeted traffic and website conversions. You can connect with him on Twitter and LinkedIn.

Optimization 253

Optimization Marketing & Strategy FAQ Long Tail Marketing 253

seo.co

JANUARY 3, 2023

Creating an optimized title tag for each page of your website which includes pertinent keywords so it can appear in SERPs more prominently. Engaging with other professionals or experts in your field online via social media (Twitter, LinkedIn). Investing in social media ads will help in sending more traffic to your website.

Webinar Metrics 98

Webinar Metrics Marketing Strategy Marketing & Strategy Best Practices 98

Contently

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

KoMarketing Associates

MAY 14, 2019

Ultimately, optimizing existing blog posts will increase organic traffic, help reach new and highly relevant audiences and boost conversions. Evaluate Top SERPs. This post provides examples of what each SERP feature actually looks like on Google, and outlines considerations that SEO professionals should be aware of.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

Hubspot

SEPTEMBER 17, 2020

This means it’s both a high traffic and high intent keyword. Note: I’m borrowing this idea from Tim Ferriss when he talks about product launches : “Especially on the first few days of your launch, you want people to see your project everywhere – on blogs, Facebook, Twitter…everywhere.”. Take, for example, a term like “form builder.”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

KoMarketing Associates

JULY 18, 2017

Analyze the First Page of SERPs. While these terms might generate less traffic than generic keyword phrases, focusing a piece of content on one might give you a better chance of appearing on the first page of SERPs. Analyze the First Page of SERPs. So, where do you begin? Outline the Content. Write, Optimize, and Promote.

SEO 141

SEO Long Tail Marketing SERP Content 141

Contently

AUGUST 2, 2021

I often monitor the behavior on our site in order to see which pieces are driving the most traffic and where that traffic is coming from. The report will also include which platforms people used to share the link so you know if most of your traffic is coming from Twitter, LinkedIn, and so on.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Moz

SEPTEMBER 21, 2020

For example, if you're writing a top-of-funnel blog article where the goal is to drive high amounts of organic traffic, start by performing keyword research to craft your topic. Think of the watering holes that your target audience consumes information on the internet: Google LinkedIn Instagram Facebook Twitter YouTube.

SEO 85

SEO Top of Funnel SERP Content 85

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. SEMRush allows you to conduct extensive keyword research, keyword rank tracking, site audits, traffic analysis, and more.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Moz

AUGUST 31, 2020

Although Page Authority hasn't attracted the same attention as its sibling metric Domain Authority, PA has always correlated with SERPs much better than DA, serving as a strong predictor of ranking. Long gone are the days of just counting backlinks a couple of ways and hoping they correlate well with SERPs. The re-training set.

SERP 75

SERP Correlation Domain Ideal Customer Profiles 75

seo.co

JANUARY 3, 2022

Creating an optimized title tag for each page of your website which includes pertinent keywords so it can appear in SERPs more prominently. Engaging with other professionals or experts in your field online via social media (Twitter, LinkedIn). Investing in social media ads will help in sending more traffic to your website.

Webinar Metrics 105

Webinar Metrics Marketing Strategy Marketing & Strategy Best Practices 105

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Understand Search Intent. Wrapping Up.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Promoting your content and brand on external platforms can attract a larger audience, generate more organic traffic, and enhance your online presence.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

KoMarketing Associates

MAY 13, 2020

The second primary benefit of featured snippets to SEO is simply the clicks and traffic that come from organic search when appearing in a listing. Here’s a snapshot of organic traffic to this page since it was picked up by featured snippets. Drop a comment below or let’s get a featured snippets conversation started on Twitter !

Features 165

Features Google B2B Marketing Top of Funnel 165

Martech Advisor

AUGUST 22, 2019

Find out how to optimize your website for greater visibility on search engine results pages (SERPS) using 19 of the best free SEO tools. Reports suggest that 89% of B2B buyers and 81% of online shoppers start their journey on Google , making your Google search engine ranking the key to organic traffic.

SEO 85

SEO Long Tail Marketing Tools SERP 85

Moz

SEPTEMBER 27, 2020

This could be content that either used to attract a good level of organic traffic and now doesn’t, or content that never did generate any organic traffic despite the efforts you might have put in. Over 90% of content gets no traffic from Google. Your page has lost visibility following drastic SERP changes.

SERP 74

SERP Optimization Content Keywords 74

Navigate the Channel

OCTOBER 17, 2017

They are easy for prospects to view on any device and if they offer value, drive traffic, revenues and profits to your website and/or brick-and-mortar store. You should also take note that videos show up at the top of the SERPS on Google, and can be searched on YouTube. YouTube is the 2nd largest search engine on the internet.

Trends 145

Trends Top of Funnel Content Marketing Funnel Advertising 145

Moz

JANUARY 26, 2020

This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast , have a featured snippet as a SERP feature. Here’s what the estimated organic traffic looks like: Note: I’m unable to show the actual traffic for this site due to confidentiality. But the monthly estimation that Ahrefs gives of 1.6M

Case Studies 64

Case Studies Case Study Features Studies 64

Kevin Indig

AUGUST 7, 2023

Coming soon: SERP’s Up 50th episode special Listen in on August 8 as Mordy Oberstein and Crystal Carter reflect on the most popular episodes of their SEO podcast. People use many platforms at the same time: Google, Twitter, Threads, Email, etc. 📖 Context: There isn’t just one place for your audience.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Go Beyond SEO

APRIL 26, 2023

Overall, PPC is a cost-effective way for law firms to drive traffic to their website and generate new business. There are several pay-per-click (PPC) options available for law firms to promote their services and drive traffic to their websites. Contact us to discuss your needs and visit us on LinkedIn, Instagram, Facebook, and Twitter.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Go Beyond SEO

APRIL 26, 2023

Overall, PPC is a cost-effective way for law firms to drive traffic to their website and generate new business. There are several pay-per-click (PPC) options available for law firms to promote their services and drive traffic to their websites. Contact us to discuss your needs and visit us on LinkedIn, Instagram, Facebook, and Twitter.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Hubspot

APRIL 21, 2020

billion Facebook users and over 500 million Tweets shared per day on Twitter — and that's only two of the several popular social platforms. More social media referral traffic coming to your site means more new visitors arriving via that content for the very first time. Don't believe me? and as a result, a ton of noise.

Tips 69

Tips Content SERP Custom Publishing 69