Writing on the Web

AUGUST 5, 2010

There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. Or, track their brains as they go online to your website? When successful web writers create online content , they appeal to the senses and the emotions. Tell a story of one person.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Writing on the Web

DECEMBER 16, 2010

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? Look at your marketing tasks as having 3 purposes: Get found: How visible are you online? Do you need to be seen online?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

DECEMBER 28, 2016

They know that without a social presence, your online brand can appear outdated and unapproachable. By setting up a page (this is in addition to your profile), you have a central online hub for your company. However, social media marketing isn’t as simple as a lot of business owners anticipate. Facebook Pages. Video Content.

Paid Content 205

Paid Content Social Media Media Ideal Customer Profiles 205

Writing on the Web

FEBRUARY 26, 2016

Are you easy to get found online? And don’t forget the power of getting found online through articles directories. Submitting your original articles to top directories such as www.EzineArticles.com helps people who are searching for your area of expertise, find the information they want. Are you getting found online?

Google 100

Google Business SEO Keywords 100

Writing on the Web

MARCH 17, 2014

The field of online research methods is new and expanding rapidly. Using social media is a new opportunity for gathering information, but it’s complex and time consuming. Some writers die from an overdose of information , others simply disappear and give up, telling themselves there’s simply too much already written.

Research 100

Research Content Wikipedia Marketing Proposals 100

Writing on the Web

APRIL 10, 2013

The great thing about finding information online is that it is free and easily accessible. Just be careful, because there is nothing governing these sites, and there is no guarantee that the information that is being presented is one hundred percent accurate. This can translate into sales and interest in your business!

Blogger 100

Blogger Class Small Business Marketing Amazon 100

Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Most Internet users go online to either be entertained or educated.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

SEPTEMBER 25, 2013

The book is a treasure of information about the value of content marketing throughout all channels (blogs, e-newsletters, videos, podcast, and social media). ” “Will people share and spread this information in social media? It applies to both offline and online. He founded the Content Marketing Institute.

Business Blogging 100

Business Blogging Business Content Buzz 100

Writing on the Web

SEPTEMBER 19, 2016

Sending newsletters with relevant useful information is a great way to keep connected, but it needs to be done as efficiently as possible. What other information do you track, or would you like to track, with your database? . Creating a newsletter email list is no exception. A spreadsheet, or .csv

Work Management 100

Work Management Marketing Management Newsletter Vendors 100

Writing on the Web

OCTOBER 14, 2015

In 2012, advertisers calculated 32% of online advertising transactions on a cost-per-impression basis, 66% on customer performance (e.g. And of course, many blogs are created with the sole purpose of an online store. A third type of direct selling is a product or information funnel. I’ll get to that in another post.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

Writing on the Web

AUGUST 13, 2014

Granted, I would be a little more informed, but decisions are often based on emotion, not logic or reason. About Blogs Attracting Clients Content Marketing How to.Tips Online Marketing business blogging business blogs content marketing tips online content web marketing' There are plenty of brain studies to prove this.

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

SEPTEMBER 6, 2016

And is it easy to find information they’re looking for? Many online newsletter services provide templates you can choose from – just be sure incorporate your graphics, colors, etc. I’ve been writing about business newsletters (relevancy and branding), and great newsletters also have a lot of thought put into design and layout.

Newsletter 100

Newsletter Design RSS Template 100

Writing on the Web

JUNE 4, 2014

A visual story is even better, which is why videos work well online. Have you found useful tools, resources, information or connections through content marketing? Attracting Clients Content Marketing Getting Read How to.Tips Online Persuasion content marketing graphics content marketing tips' How do you do this?

Content Marketing 100

Content Marketing Wikipedia Content Viral Marketing 100

Writing on the Web

MARCH 20, 2014

This happens on blogs of thought leaders where there’s a focus on quality information and not much in the way of call to action. The reality is that often information currently out there is difficult to navigate — having a strategy that answers readers’ questions wins because it makes consumers’ lives easier.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Content Marketing Content 100

Writing on the Web

SEPTEMBER 5, 2012

Let’s face it, not all marketing is online, nor is all content marketing published information. You’ll be glad you took the time for this one-hour online webinar on how to be truly persuasive. How to Make Social Proof Work Online. To be truly persuasive, all professionals must make presentations.

Webinar Metrics 100

Webinar Metrics Advertising Agencies Promotion Interactive Marketing 100

Writing on the Web

JULY 3, 2014

Content Marketing Managing Your Ezine & Blog Tasks Newsletter Nuggets Ezine Attracting Clients e-newsletters newsletters Online Marketing' ’ I believe it keeps my name and what I do ‘out there.’ If you’re a leadership coach, my notes can save time and money, so that you can get found, get known, and get clients!

Newsletter 100

Newsletter Social Media Media Best Practices 100

Writing on the Web

FEBRUARY 4, 2016

Because if you write your own blog, you may think that quality content is all you need to get found online and attract clients. You therefore need to use content marketing to ensure that there is enough for all the visitors who land on your site after searching for information. It’s not. P.S.: SEO Done For You.

SEO 100

SEO Content Marketing Paid Search Agency Advertising Agencies 100

Writing on the Web

FEBRUARY 14, 2014

But only one I know will deliver high quality information from really helpful experts: The AuthorU 2014 Extravaganza. And much much more… And if you can’t make the conference, at least join AuthorU and get valuable information and resources for your book writing and publishing process. Virtual assistance.

Conference 100

Conference Trust Marketing High Quality Lead Distribution 100

Writing on the Web

AUGUST 23, 2010

If you’re a busy professional, you know how hard it is to run your business and provide quality services to clients, and have enough time to take care of your online marketing and publishing tasks. But others, like blog writing, needs to be very good so that it sounds like something you’d say, professional and informed.

Digg 100

Digg Marketing Management Buzz Blogger 100

Writing on the Web

NOVEMBER 16, 2010

This last tidbit of information is key. Although the emotional brain shares information with the thinking brain, there are 10 times more signals running from the emotional brain to the rational brain than the other way around. Which is why videos work well online. The Brain Science of Online Persuasion.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

OCTOBER 24, 2010

Emsense.com : this interesting company sells a device that consumers can wear on their heads while in stores or shopping online so that marketers can monitor responses. Does this new craze for brain imagining and neuromarketing reveal any really useful information for content marketers? Do not miss this book!

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

NOVEMBER 27, 2014

I’m grateful for (in no particular order): Business blogs that make it easy to stay informed and connect with others. Google that makes it easy to do research and locate information and people. All of our clients who have invested their confidence and time with us to learn better online marketing. Thanks so much for reading.

Business Blogging 100

Business Blogging Business Broadcasting Internet Marketing 100

Writing on the Web

JUNE 8, 2010

I’m going to offer some free teleclasses soon on blogging tools and best practices, and this information is necessary so I can know what’s needed most. Online Surveys & Market Research. Please take the poll, or just leave a comment if you use something not mentioned here… thanks!

Business Blogging 100

Business Blogging Tagging Customer Surveys Online Marketing 100

Writing on the Web

AUGUST 29, 2012

If you want to create content that engages readers, you need to know their online habits and interests. What are your online reading habits, blogs, websites, articles, videos, podcasts? Nevertheless, I feed information to them every day and respond to requests, even if I’m not actively conversing. Of course, this varies.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

OCTOBER 25, 2011

More people online in your field writing about the same things (some better, some worse). A huge volume of content about everything possible, creating information overload for readers. 3 Biggest Challenges for Online Content Marketing? A shift towards the reader/customer and their needs (what you may not know very well).

Content Marketing 100

Content Marketing Content Marketing & Strategy Consulting 100

Writing on the Web

NOVEMBER 15, 2010

What emotions are people seeking to satisfy online? As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Online, an offer must work properly for consumers to feel secure. Online Persuasion: Creating Desire. The next thing they seek is comfort.

Lead Ranking 100

Lead Ranking Lead Scoring Digg Differentiation 100

Writing on the Web

NOVEMBER 18, 2010

Stay tuned for my Brain Shark recorded presentation to get the information I was teaching. Customer Media Congress: Patsi’s in Dutch… Online Persuasion: Seeing Through the Eyes of Your Customers. Online Persuasion: Creating Desire. It should be ready as soon as I’m back home next week.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

FEBRUARY 5, 2014

But pay attention to the quality of information you get online. As an expert, however, your experience can guide you when using these online research tools: Google or other search engines : Use the same keyword phrases you imagine an ideal reader would use to find information on a problem.

Research 100

Research Aggregators Press Social Networks 100

Writing on the Web

JULY 8, 2015

But quite often, it’s unlikely we will actually know a person doing an online review, unless they are a well-known author or respected expert in the field. The key is to provide enough information that the reader can imagine a person and their circumstances, without specifics, or too much information to give their identity away.

Click Rate 100

Click Rate Blogger Trigger Marketing Contact Marketing 100

Writing on the Web

OCTOBER 18, 2010

Information passes to the brain through the sense organs. Let’s say Fred is reading the news online, and his eye catches a picture of an ad: a business man driving to work in a red sports car. Such processing of stimuli and information is repeated over and over in the course of our lives.

Content 100

Content Digg Tagging Marketing Proposals 100

Writing on the Web

FEBRUARY 14, 2012

What emotions are people seeking to satisfy online? As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Online, an offer must work properly for consumers to feel secure. A similar hierarchy of emotional values exists.

Lead Ranking 100

Lead Ranking Lead Scoring Trigger Marketing Differentiation 100

Writing on the Web

DECEMBER 19, 2012

The obvious benefit to outside companies is the ability to add a link to increase their own online credibility. A biographical section at the bottom of the post is recommended so that readers will understand who is writing and what stake they have in the information. The pro for blog owners is quality content written by someone else.

Outreach 100

Outreach Tips Blogger Paid Search Agency 100

Writing on the Web

NOVEMBER 27, 2013

Besides providing valuable, relevant information for your readers, you also: Show your generosity by pointing out other experts besides yourself. Read these blogs to see different perspectives on content marketing and how you can use them in your own content marketing goals.” Then try making a list of the Top 5 or 10.

Business Blogging 100

Business Blogging Content Marketing Business Content 100

Writing on the Web

SEPTEMBER 20, 2010

I’ve only been writing online copy for ten years. It’s designed to deliver information in ways that engage readers to take an action, most often click to register or buy. Contact you for more information? The stronger your online writing will be. Writing content for the Web is different. Leave a comment?

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

OCTOBER 13, 2010

But here’s some new information, which could improve your marketing messages. I recommend you visit the site, as it is clear and easy to navigate to find great information about buying decisions. The Brain Science of Online Persuasion. It’s not that easy, neither is neuroscience easily applied to content marketing.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

JANUARY 3, 2011

This is a guest post from Sam Briones, a freelance writer, who explains how to get targeted traffic to read your online content. Maybe you just need to inform a wider audience that you are indeed out there. These tips are just the tip of the iceberg on marketing your online content.

Tips 100

Tips Peer-to-peer Digg Domain 100

Writing on the Web

FEBRUARY 7, 2014

Truly, the Publishing at Sea conference aboard a cruise ship in the Caribbean was an explosion of information and ideas. Personally, I’m not trying to get a book published, but many of my clients are and I want to as informed as possible about the book publishing industry which is changing so rapidly.

Conference 100

Conference Distribution Social Media Course 100