Brandpoint

JANUARY 23, 2020

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. To help you keep up with the latest Google Ads best practices , news and insights, follow these 7 Google Ads influencers who are leading the way in paid search marketing. Brad Geddes.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Webbiquity

JANUARY 2, 2013

Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads. Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. Marketing Charts ). Marketing Charts ). Earnest Agency ). Jeff Bullas ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

JANUARY 23, 2014

It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development. However information overload is a constant challenge to overcome as well. Marketers’ New Priorities for 2014. Related Posts.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Stevens & Tate

JULY 25, 2022

Search Engine Optimization (SEO) is the strategy of improving your website’s ranking on search engine results pages (SERPs). If you do any online marketing, then the odds are you have some basic understanding of SEO. Doing so helps to increase visibility and explores the secret to SEO.

SEO 132

SEO Optimization Tips Lead Ranking 132

KoMarketing Associates

JULY 20, 2017

In this post, we’ll look at some of the most common SEO myths being passed around the online marketing industry and determine whether each is true or false. With that said, site architecture is a critical factor to make sure that information can be found by both users and search engines and XML sitemaps can certainly help this.

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

MARCH 10, 2014

We came up with was a 30+ question survey, and with the help of the RAIN Group , their perspective on this information. Our goal was to validate what B2B marketers were doing right, what they needed to improve, and hopefully help guide the B2B online marketing experience moving forward.

B2B 120

B2B Demand Generation Agencies Validation Vendors 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Event Information and User Interaction.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

FEBRUARY 9, 2015

Multilingual content optimization gets more complex when done in coordination with regional websites / international online marketing initiatives. It is very easy to overlook market or language-specific content without a thorough mapping of information. It is also possible to submit this information via XML sitemap.

SEO 120

SEO B2B Marketing & Strategy Guidelines 120

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KoMarketing Associates

MARCH 13, 2014

Baidu is the world’s largest Chinese search engine and holds more than a 60% share in the Chinese search engine market. Worldwide, Baidu is the 5th largest destination online, in terms of traffic ranked relative to other sites, based on data from Alexa.com. Sign a Contract. Payment Methods.

PPC 120

PPC Adwords Search Engine Marketing Work Management 120

KoMarketing Associates

MARCH 3, 2015

One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. The Callout extension can be used to add time sensitive messaging or information with ad copy. Keywords & Messaging.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

Conductor

MAY 10, 2021

Check out the 2021 US Marketing Salary Guide. In 2021, the need for digital marketing experts and experienced online marketing professionals is exploding. In general, SEO Specialists possess the following skills: Search engine optimization: Knowledge and application. SEM: Search engine marketing.

SEO 80

SEO SEM Outgrow PPC 80

KoMarketing Associates

MARCH 7, 2017

Percentage of traffic from organic search. This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. Now pulled through Google Search Console’s search analytics reports. Conversion rate from organic search engine traffic.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

JUNE 29, 2016

From the group introduction: Search Engine Land is a must-read hub for news and information about search engine marketing, SEO, PPC, and how search engines work such as Google, Yahoo and Microsoft’s Bing.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

AUGUST 19, 2013

Whether you want to use Google+ for information gathering or you are looking to connect with influential B2B marketers, we have compiled a list of 32 marketers that we see as “must adds” to your Google Plus circles. Ed Hadley (Neolane) – Senior Marketing Manager @Neolane; Conversational Marketing Evangelist.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

KoMarketing Associates

AUGUST 26, 2014

Organic search engine traffic. The most fundamental of all search engine optimization performance metrics. Percentage of traffic from organic search. This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

Webbiquity

JULY 18, 2017

Because Google Analytics is very limited in its phone tracking capabilities, and because form and phone lead numbers are often inflated by spam, sales solicitations and the like, companies have a hard time determining how many true sales leads are being produced as a result of their online marketing campaigns.

Marketing Websites 239

Marketing Websites PPC Leads Lead 239

KoMarketing Associates

MAY 21, 2013

The thing is, there are other ways to optimize for “search” that don’t include your website or the search engines themselves. Questions to consider asking: Where are your customers searching for information? Are they only searching in Google? Are they spending all their time on Bing?

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

KoMarketing Associates

OCTOBER 25, 2013

Sometimes additional listing information can be found by looking through the online marketing/promotional kits. Unfortunately some tradeshow websites take advantage of their search marketing leverage, and charge upwards of $200 to list a link. B2B Search Engine Marketing Blog b2b link building'

Link Building 120

Link Building Ad Building B2B Trade Show 120

KoMarketing Associates

FEBRUARY 24, 2015

In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries. It’s clear this recommendation needs to be revisited for both direct optimization and future content marketing initiatives. For Image Markup.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. It’s also important for the e-commerce store’s data feeds to have up-to-date product information. Demand Generation Search Engine Marketing Blog'

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

AUGUST 8, 2013

Frankly, content for the sake of content is a waste of time and resources, and B2B marketers must first understand their content needs before delving into a program. As B2B marketers, it’s important we understand the buying cycle and what information is needed for our audience to make a purchasing decision. Current Content.

Top of Funnel 120

Top of Funnel B2B Content Advertising Funnels 120

KoMarketing Associates

JANUARY 27, 2014

It’s no secret that content marketing is on the rise for both B2B and B2C, but it’s very interesting that more marketers are looking to invest in curated content ( source ). 3 Essential Content Curation Best Practices to Boost Content Marketing Performance. of B2B marketers say they currently use mobile in their strategies.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

KoMarketing Associates

SEPTEMBER 9, 2013

Join us for this no-PowerPoint-permitted discussion of what makes content “high quality” and how search engines recognize it. There’s always really great information being thrown around. MarketingProfs B2B Marketing Forum – October 10th & 11th – Boston, MA. Events Search Engine Marketing Blog'

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

KoMarketing Associates

JUNE 13, 2013

Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. The Digital Marketing group is also a space to share pieces of content (i.e., B2B Lead Roundtable – 14,216 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

FEBRUARY 18, 2014

Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014. To borrow a quote from Dave Davies , “A picture might be worth 1,000 words, but only if it gets seen and only if it will benefit your business for image search.”

SEO 120

SEO Paid Search Agency B2B Companies 120

KoMarketing Associates

APRIL 11, 2013

BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. The results of this survey provide insight into how the marketing community views their role and how it needs to evolve in the future. ” View the full report. .

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Led by Holger Schulze, founder of the Technology Marketing LinkedIn group, the 2013 B2B Content Marketing Report gathered 815 responses based on a variety of content marketing related questions.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top B2B Online Marketing News.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

APRIL 15, 2014

Designed to teach people how to “create killer online content” as opposed to “bland corporate crap to fill up a company webpage,” Copyblogger serves up 5-6 new articles a week about what’s currently working in online marketing. For the 5 things every (great) marketing story needs, look here. Comment below!

Content Marketing 120

Content Marketing Content Search Engine Marketing Marketing & Strategy 120

KoMarketing Associates

DECEMBER 2, 2013

Mike Allton wrote a great article on Social Media Today that provides more in-depth information on why to leverage LinkedIn skills and endorsements for your profile. Consider adding the following additional information within products and services pages to provide more depth and validation: Integrated customer testimonials.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

Martech

FEBRUARY 12, 2024

Digital Marketing Knowledge. Having individuals on your staff who are familiar with digital marketing trends and platforms, including social media, SEO (search engine optimization), SEM (search engine marketing), PPC (pay-per-click), email marketing, and content marketing is an essential team component.

Paid Search Agency 100

Paid Search Agency Planning Ad Building Enterprise Management 100

Circle Studio

NOVEMBER 24, 2020

Organic and paid search are certainly not new for B2B marketers, but the increase in digital consumption and the growing importance of the corporate website is prompting B2B marketers to invest more heavily in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) similar to their B2C counterparts.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

KoMarketing Associates

APRIL 24, 2014

This information is critical to reference as B2B marketers look towards creating marketing strategies in-line with mobile device adoption. At the lower end of the graph were all of the more traditional marketing tactics that B2B marketers are reducing budget allocations for in the coming years. Related Posts.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

MARCH 30, 2012

How the competitive landscape per client is adopting mobile applications and site information, and its impact (if able to realize) in search results and link acquisition. B2B mobile marketing represents a much more direct method to connect offline and online marketing strategies.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

KoMarketing Associates

FEBRUARY 5, 2019

While a lot of these instances are minor, we’ve gradually seen the information and features found in search results expand. And, it’s safe to bet that we will continue to see search features change. Search Result Titles. Search Result URL Information. Add a call to action at the end of the description.

SERP 120

SERP Features Top of Funnel Display 120