KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Conductor

MAY 10, 2021

Check out the 2021 US Marketing Salary Guide. In 2021, the need for digital marketing experts and experienced online marketing professionals is exploding. Let’s learn more about the digital marketing industry, and specifically, the SEO career path and how to start an SEO career. Content Marketing. •

SEO 80

SEO SEM Outgrow PPC 80

KoMarketing Associates

JULY 20, 2017

In this post, we’ll look at some of the most common SEO myths being passed around the online marketing industry and determine whether each is true or false. With that said, site architecture is a critical factor to make sure that information can be found by both users and search engines and XML sitemaps can certainly help this.

SEO 120

SEO CTR Domain Keywords 120

EMagine B2B Blog

JULY 20, 2015

Follow these three simple steps to unlock the key to your competitors’ biggest PPC secrets. The paid version allows you to download a full list of paid keywords, landing page URLs, ad copy, and just about any other piece of PPC information. Try looking at auction insight reports , search results, and LinkedIn.

PPC 40

PPC Paid Search Agency CPC Cost Per Click 40

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. The Shopping Campaigns mainly surround a company’s online store as a whole, instead of a concentration on specific products, like the PLAs.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

JUNE 29, 2016

From the group introduction: Search Engine Land is a must-read hub for news and information about search engine marketing, SEO, PPC, and how search engines work such as Google, Yahoo and Microsoft’s Bing.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

MARCH 7, 2017

Percentage of traffic from organic search. This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. Now pulled through Google Search Console’s search analytics reports. Conversion rate from organic search engine traffic.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Webbiquity

JANUARY 2, 2013

Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. Blogging generally gets the largest share of inbound marketing budgets, followed by social media, SEO (if calculated separately from blogging) and PPC advertising. Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

JUNE 13, 2013

Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. The Digital Marketing group is also a space to share pieces of content (i.e.,

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Webbiquity

MAY 27, 2015

Essentially, PPC harnesses the power that email and social media marketers have had in their arsenal for a while now. PPC Marketing for PR Pitching. Online marketing technological advances have enabled us to automate many time-consuming and tedious processes. Value of Virality through PPC.

Viral Marketing 100

Viral Marketing PPC PR Content 100

Martech

FEBRUARY 12, 2024

Digital Marketing Knowledge. Having individuals on your staff who are familiar with digital marketing trends and platforms, including social media, SEO (search engine optimization), SEM (search engine marketing), PPC (pay-per-click), email marketing, and content marketing is an essential team component.

Paid Search Agency 110

Paid Search Agency Planning Ad Building Enterprise Management 110

Circle Studio

NOVEMBER 24, 2020

Organic and paid search are certainly not new for B2B marketers, but the increase in digital consumption and the growing importance of the corporate website is prompting B2B marketers to invest more heavily in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) similar to their B2C counterparts.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

KoMarketing Associates

MARCH 30, 2012

85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. How the competitive landscape per client is adopting mobile applications and site information, and its impact (if able to realize) in search results and link acquisition.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

KoMarketing Associates

FEBRUARY 25, 2013

Our Director of Online Marketing Casie Gillette will be heading out to San Jose March 11th-13th for SMX West. SMX (Search Marketing Expo) is one of the largest search marketing conferences in the country and features three days of sessions on topics ranging from SEO to PPC to Social media, Analytics, and more.

PPC 120

PPC Conference Link Building Mobile Marketing 120

Hubspot

MARCH 26, 2020

Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.". There's a wide variety of lead generation strategies available, including tactics specific to social media platforms and lead generation through paid-per-click (PPC) ads. The process is transactional.

Paid Content 98

Paid Content Lead Generation Budget Programs Lead Scoring 98

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? I have seen many situations where the Cost Per Lead produced via a Buyer Hub is significantly less than leads generated via PPC.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

EMagine B2B Blog

MAY 16, 2013

Here are a few guiding questions: Is there outdated information, like products or messaging? Is there information, downloads, or videos that you haven’t added, but could? SEO (Search Engine Optimization). Here are a couple of guiding tips for website parents: Do all of your pages have meta information?

PPC 40

PPC Search Engine Marketing Lead Generation Landing Pages 40

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Test high-volume keywords vs. the tail If you are one of the many, many unfortunate B2B advertisers out there with a limited budget allocated to PPC, try some tests where you limit the scope of your program.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

KoMarketing Associates

JULY 21, 2015

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Basically, every content marketing asset can serve as an opportunity to be found in search results.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Marketing Insider Group

JULY 1, 2010

How to Monitor, Analyze and Participate in Customer Conversations using Social Media This post is filled with information surrounding three main topics: 8 Stages of Listening, Developing a Listening Program and Identifying Specific Business Objectives. Keep it up Brian Rice Jul 1 2010 Hi Jeremy, Thanks for the positive feedback.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

JUNE 9, 2010

Upon completion the next step is determining where your target audience is actively engaged, who the key influencers are and how does your target audience consume and share information. The best way to answer these questions is to implement a social media monitoring program. Share your thoughts, post a comment.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Hinge Marketing

DECEMBER 3, 2014

Keyword research has become harder and harder as Google continues to hide more information from webmasters. Unfortunately, more than 90% of that information is now presented to webmasters as simply “(not provided).” SEE ALSO: SEO Mistake to Avoid: Not Submitting a Website XML Sitemap to Search Engines.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

Marketing Insider Group

AUGUST 26, 2010

How to Monitor, Analyze and Participate in Customer Conversations using Social Media This post is filled with information surrounding three main topics: 8 Stages of Listening, Developing a Listening Program and Identifying Specific Business Objectives. Share your thoughts, post a comment.

Social Media 100

Social Media Resources Media Web 2.0 100

EMagine B2B Blog

JANUARY 19, 2015

These indicators are used to track all your marketing efforts and see where you are at in regards to the goals you set in place. The Cost Per Lead (CPL) in a PPC campaign is considered a KPI. It is the middle-man of software information. The list of results that appear after a user enters a search query in a search engine.

Cost per Lead 40

Cost per Lead Work Management Marketing Management Paid Search Agency 40

Online Marketing Institute

APRIL 4, 2011

I am going to set up PPC for three senior living communities, all. Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. Can you tell me how can I create search query report through Goog. in Financial Economics from Buffalo State College.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Single Grain

JUNE 14, 2023

A successful ad campaign starts with a well-planned PPC strategy. In this guide, you will learn how to implement the top PPC strategies in your business. Whether you’re new to marketing or an experienced business owner looking to improve your advertising campaigns, these PPC marketing strategies will help you.

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

KoMarketing Associates

MAY 7, 2019

It’s not enough to just get more leads anymore with ppc lead generation. In 2019, Marketers need better leads. The definition of exactly what makes a lead “better” may shift from marketer to marketer, but almost universally, “better leads” are leads that can be directly tied to revenue. It’s lead qualification.

PPC 148

PPC Lead Generation Sales Qualified Leads Lead Ranking 148

Online Marketing Institute

APRIL 4, 2011

I am going to set up PPC for three senior living communities, all. Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. Can you tell me how can I create search query report through Goog. in Financial Economics from Buffalo State College.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

KoMarketing Associates

OCTOBER 9, 2012

When it comes to B2B marketing, businesses are often driven by content marketing and PPC advertising. Because of that, leveraging image-driven social sites isn’t always a high priority for B2B marketers. This is the first of a two-part series on B2B best practices for photo driven sites by Erica Bell of Business.com.

B2B Marketing 120

B2B Marketing Practices Planning B2B 120

Marketing Insider Group

AUGUST 24, 2010

A recent study from 360i showed that 75% of the tweets from brands/marketers can be classified as general brand information/news and only 16% are used to converse with consumers. About Brian Rice Brian Rice is the author of B2C Marketing Insider and serves as Online Marketing Manager for SAP.

Organization 100

Organization Planning Paid Search Agency Allocation 100

KoMarketing Associates

MAY 7, 2019

It’s not enough to just get more leads anymore with ppc lead generation. In 2019, Marketers need better leads. The definition of exactly what makes a lead “better” may shift from marketer to marketer, but almost universally, “better leads” are leads that can be directly tied to revenue. It’s lead qualification.

PPC 120

PPC Lead Generation Sales Qualified Leads Lead Ranking 120

Marketing Insider Group

JUNE 2, 2010

In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Sounds easy right?

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Spiralytics

NOVEMBER 20, 2022

Since most activities are conducted online, digital marketing has become a space for businesses to expand and maximize their reach to target audiences. With tested and proven strategies, such as email and social media marketing, digital marketing is a vital asset that can enhance your online marketing efforts.

Course 118

Course Training Paid Content Paid Search Agency 118

Hubspot

AUGUST 24, 2010

Search engine marketing is constantly changing. Like social media and other aspects of online marketing, search engines are working to deliver better results for their users. To do this, they are focusing on new areas like localization and social search.

SEO 28

SEO Search Engine Marketing Copywriting Paid Search Agency 28

QuanticMind

AUGUST 30, 2018

Then, the organization used that information to target specific audiences with digital ads that were political in nature. After this information recently came to light, Facebook founder Mark Zuckerberg appeared before regulators to explain Facebook’s user privacy practices.

Paid Content 40

Paid Content SEM Paid Search Agency Ads 40