KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Aside from these statistics, the report provides results that could benefit marketers as they work their way through B2B SEO initiatives in the new year. View the full report. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

MARCH 30, 2012

How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Clearly Define Mobile Marketing Goals. Avoid Assumptions.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

Conductor

MAY 10, 2021

Check out the 2021 US Marketing Salary Guide. In 2021, the need for digital marketing experts and experienced online marketing professionals is exploding. In general, SEO Specialists possess the following skills: Search engine optimization: Knowledge and application. SEM: Search engine marketing.

SEO 80

SEO SEM Outgrow PPC 80

KoMarketing Associates

JUNE 29, 2016

From the group introduction: Search Engine Land is a must-read hub for news and information about search engine marketing, SEO, PPC, and how search engines work such as Google, Yahoo and Microsoft’s Bing. BtoB Marketing. Salesforce.com. From the group introduction: Salesforce.com.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

APRIL 24, 2014

And late last year I wrote a column discussing ways B2B SEO initiatives help augment the entire event marketing initiative, from event preparation to post-event performance benchmarking through web traffic reporting. Mobile Marketing. 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile. Related Posts.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

FEBRUARY 5, 2019

While a lot of these instances are minor, we’ve gradually seen the information and features found in search results expand. And, it’s safe to bet that we will continue to see search features change. Search Result Titles. Search Result URL Information. Add a call to action at the end of the description.

SERP 120

SERP Features Top of Funnel Display 120

Hubspot

MARCH 26, 2020

Ranking well on Search Engine Result Pages (SERPs) is one of the most important factors for local lead generation, but ranking locally is a different process than ranking nationally. When a user types in a certain keyword, SEM enables your business to appear as a result for that search query." The process is transactional.

Paid Content 98

Paid Content Lead Generation Budget Programs Lead Scoring 98

KEO Marketing

JUNE 19, 2017

Phoenix Business Journal’s Top 25 Interactive Marketing Firms, 2013-2017 Award. American Business Awards Stevie Award for Online Marketing Campaign of the Year, 2015-2017. Some of the world’s largest technology brands have depended on KEO Marketing for marketing that delivers tangible and substantial results.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Advertising Agencies Paid Search Agency 48

Webbiquity

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Content Marketing. Inbound Marketing. Image credit: Ajax Union. Web Presence Optimization (WPO).

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

KEO Marketing

JUNE 22, 2016

Some of KEO Marketing’s recent achievements highlighted in the article include earning the: Top 10 Social Media and Top Web Design Firms, Phoenix Business Journal, 2013-2016. Top 25 Interactive Marketing Firms, Phoenix Business Journal, 2013-2016. American Business Awards Stevie Award for online marketing campaign of the year, 2015.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Mobile Advertising Features 48

KoMarketing Associates

MARCH 29, 2013

If you aren’t familiar with ad:tech, it’s billed as “the leading digital marketing event for marketing and technology professionals from all over the world — a marketplace for buying and selling, a community for networking, a forum for exchanging ideas and an opportunity for contributing to industry trends and initiatives.”

Paid Content 120

Paid Content Ad Exchange Mobile Advertising CMO 120

KEO Marketing

MAY 25, 2016

Marketing Campaign of the Year, Financial Products & Services category for “Top 15 Bank relied on KEO Marketing’s expertise resulting in a 45% increase in new accounts.”. Online Marketing Campaign of the Year category for “Top 15 Bank relied on KEO Marketing’s expertise resulting in a 45% increase in new accounts.”.

Work Management 48

Work Management Advertising Agencies Lead Scoring Lead Ranking 48

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

KEO Marketing

JULY 30, 2015

During the past few months, KEO Marketing has been honored with several industry awards. At the 13th Annual American Business Awards , KEO earned a Silver Stevie TM Award for online marketing campaign of the year on behalf of Profiles International , a talent management solutions company. For more information visit [link].

Interactive Marketing 48

Interactive Marketing Lead Scoring Lead Ranking Advertising Agencies 48

Hinge Marketing

MARCH 23, 2015

Let’s take a look at ten absolutely fundamental B2B marketing strategies that will not only help your firm keep up, but help you get ahead. 1) Research Research is the bedrock of any modern marketing effort. From marketplace research to brand research, detailed scientific studies will help you make more informed decisions.

Work Management 48

Work Management Marketing Automation Services Marketing Management Marketing Strategy 48

Outgrow

MARCH 9, 2021

Simply put, website optimization is making sure that your company website is set up properly for mobiles, tablets, and PCs. Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are powerful tools to boost your marketing strategy for e-commerce. Email Marketing. SEO and SEM.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

KoMarketing Associates

OCTOBER 9, 2012

When it comes to B2B marketing, businesses are often driven by content marketing and PPC advertising. Because of that, leveraging image-driven social sites isn’t always a high priority for B2B marketers. This is the first of a two-part series on B2B best practices for photo driven sites by Erica Bell of Business.com.

B2B Marketing 120

B2B Marketing Practices Planning B2B 120

QuanticMind

JULY 11, 2017

Thought leaders in PPC, social and mobile marketing explain in this in-depth survey. Are disciplines such as search engine marketing, social and mobile marketing all trending towards a fully automated world where artificial intelligence (AI) robots take over our jobs? Where is digital headed?

Paid Content 40

Paid Content Marketing AI Work Management Marketing Management 40

Online Marketing Institute

APRIL 4, 2011

Content for Research & Information Informational content provides a way to demonstrate expertise and share valuable resources with prospects and customers. Blog Post Examples The team at aimClear consistently publishes high quality coverage of conferences in the search engine marketing space.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Spiralytics

NOVEMBER 20, 2022

Whether small or large, businesses across various industries benefit from utilizing a multitude of digital conduits, such as social media platforms, search engines, and email to engage with existing or prospective customers. Content Marketing: combines storytelling and sharing information to boost brand awareness.

Course 118

Course Training Paid Content Paid Search Agency 118

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. I am going to set up PPC for three senior living communities, all.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Informative how-to blog posts? What do people like to link to?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Zoominfo

SEPTEMBER 17, 2018

According to the show notes on iTunes, The eCommerce Marketing Podcast walks you through everything that goes into eCommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses. 4. Search Talk Live.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Online Marketing Institute

DECEMBER 23, 2010

Using the power of website analytics can help make that search a little easier. By understanding the type of information your prospects are looking for, you can create unique Calls-To-Action specific to their needs. Just by looking at a few reports, you can identify what types of information your prospects are interested in.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Webbiquity

JULY 11, 2019

Google has hit it high with Discovery Ads; this is expected to become one of Google’s most powerful advertising tools. Google Discovery Ads provide an opportunity for digital marketers to advertise their products or services through either single or multiple images. Multiple images can be marketed in a carousel format.

Paid Search Agency 243

Paid Search Agency Ads Marketing Budget Mobile Advertising 243

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

KoMarketing Associates

NOVEMBER 1, 2016

When you “Google” your organization’s brand name, have you noticed a more comprehensive set of information? Here is a screenshot when searching for “ komarketing ” on the desktop. The combined experience is meant to provide a single source of top-level organizational information for searchers.

Paid Content 120

Paid Content Differentiation Search Marketing B2B Marketing 120

Online Marketing Institute

DECEMBER 23, 2010

Both Pay Per Click Advertising (PPC) and Buyer Hubs/Lead Generation sites offer opportunities to cap the Cost Per Lead and gain some control (which is not as easy in other media, save Direct Response.) This can provide both the sales person and the marketing team with information that can improve communications with prospects and customers.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Online Marketing Institute

DECEMBER 23, 2010

The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.) Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Single Grain

JUNE 14, 2023

But if you’re new to pay-per-click advertising, you may not know where to begin. Whether you’re new to marketing or an experienced business owner looking to improve your advertising campaigns, these PPC marketing strategies will help you. Work With Us What Is PPC Advertising? Let’s get started! Let’s get started!

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

Salesforce Marketing Cloud

APRIL 16, 2024

Digital marketing for small businesses revolves around optimizing websites, creating valuable content, using social media, email marketing, and search engine marketing (SEM). Back to top ) How can small businesses use SEO to help with marketing? A boost in credibility will improve local search rankings.

Small Business Marketing 110

Small Business Marketing SMB Planning Enterprise Management 110

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Content Standard

OCTOBER 2, 2020

That’s why we’ve put together this list of 365 marketing quotes, by or for marketers, from the best and the brightest in history. ” — Adolph Ochs “Advertising is only evil when it advertises evil things.” That’s the best kind of advertising.”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

QuanticMind

DECEMBER 19, 2018

The online advertising industry, like many other industries today, is awash with the terms “Artificial Intelligence” and “Machine Learning” — two buzzwords that by now are common parlance in SEM. In the short term, they can inform new strategies and leave time for more campaign creativity. We take a look. An uptick in ROI.

SEM 40

SEM Automation Budget Programs Demand Generation Agencies 40

Single Grain

MARCH 4, 2022

Over 82% of businesses use content marketing to reach buyers across the customer journey. 74% of marketers admit that email marketing helps increase customer engagement. Online PPC advertisements provide a 200% ROI. Inbound marketing costs 62% less compared to traditional marketing.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Biznology

JANUARY 20, 2011

Let's suppose I gave you a quiz and asked, "Which of the following is the most important skill for online marketing in 2011? Is it social media marketing? Search engine optimization? Pay-per-click advertising? Mobile marketing? I regularly argue that digital marketing is a core skill.

Mobile Advertising 80

Mobile Advertising Social Media Search Engine Marketing Paid Search Agency 80