Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding. Even well-known local mainstays can benefit from content marketing.

Paid Search Agency 324

Paid Search Agency Content Marketing Planning Advertising Agencies 324

Zoominfo

JUNE 27, 2022

Teams that are purchasing data should look for a provider who can deliver accurate, current, and reliable data across an entire organization and help manage it in real-time. Choosing Between a List or a Platform Purchasing a list of business data typically involves a static file with a large number of records for a low price.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Vision6

JUNE 6, 2023

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. Despite the consent guidelines outlined by ACMA, some businesses still opt to use purchased lists. No one reads your emails Less than 8% of the contacts in your purchased or third party list will open your emails.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

Stevens & Tate

MAY 3, 2023

This can be a real challenge if you don’t understand the factors that influence consumer purchasing decisions. The journey doesn’t end when someone makes a purchase. These are three very important factors that influence consumer purchasing decisions in this day and age that you need to make sure you address.

Marketing Funnels 98

Marketing Funnels Purchase Top of Funnel Peer-to-peer 98

The Marketing Blender

APRIL 17, 2024

From mining and transportation to construction and manufacturing industries, industrial companies have high-ticket sales and LONG sales cycles with many stakeholders. Consider this: your sales team may be unable to make much progress in the “bust” times that impact your customers’ ability to buy industrial products.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. Engineers consider this type of content as the most valuable when considering work-related purchases. See Content Preferences of Engineers and Industrial Buyers ). What pain points do you address?

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

Customer Experience Matrix

DECEMBER 16, 2018

It’s been quite fascinating to watch the Customer Data Platform industry develop over the past few years. So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries. Both shed light on what we can expect to happen next.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

ClearVoice

OCTOBER 27, 2023

In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts. Consider the following questions: How has the marketing industry evolved over the decades? Where is the marketing industry headed?

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. This data can illuminate when the prospect is actively considering purchasing your product/service.

Purchase Intent 59

Purchase Intent Top of Funnel Purchase Intent 59

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. I’ve witnessed countless industrial companies’ challenges and frustrations firsthand. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

B2B Digital Marketer

SEPTEMBER 28, 2023

Uncovering the emotional truth behind customer purchases through unconventional questioning. 13:06 – Uncover the emotional truth behind customer purchases through unconventional questioning. 13:06 – Uncover the emotional truth behind customer purchases through unconventional questioning.

Purchase 64

Purchase B2B Thought Leadership Thought Leadership B2B Sales 64

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Tiecas

MARCH 2, 2024

Read on to discover how generative AI for industrial SEO can be a powerful solution. This highlights a significant challenge for industrial marketers: getting your specialized content in front of the right audience amidst increasing competition for search visibility. Have you heard the term zero-click searches ?

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Customer Experience Matrix

SEPTEMBER 18, 2023

I’ve already published my primary analysis on the Institute site (you can download it here ) but wanted to call out a number of findings that either contradict or confirm martech industry conventional wisdom. Budget pressures are slowing industry growth: true. After all, nothing’s more fun than tweaking the nose of authority.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Only B2B

OCTOBER 5, 2021

According to Retail Dive , 87 percent of buyers use the internet and search online to study a product before purchasing it. Is it necessary to make the purchase even if the information isn’t helpful or accurate? The post Purchasing Intent Data – How To Select A Intent Data Vendor appeared first on Only-B2B.

Intent Data 118

Intent Data Purchase Intent Intent Vendors 118

Porch Group Media

DECEMBER 26, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Luci: Clearly the moving services data didn’t surprise me being that I come from the moving and storage industry. Pre-Move Shopping Insights.

Purchase 52

Purchase First-Mover Advantage Cable CMO 52

Porch Group Media

JANUARY 6, 2023

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. New Movers & Social Media Purchase Power. More and more consumers are making purchases through social media.

Social Media 52

Social Media Purchase First-Mover Advantage Media 52

Martech

MARCH 7, 2022

Today, Omnicom Group announced a multi-year agreement with purchase behavior and data company Affinity Solutions, putting to work their data from over 7 billion credit and debit card transactions annually. This aims at allowing marketers to evaluate their media spend and to optimize it based on real purchase data, as well as intent.

Purchase 86

Purchase Multi-Channel Privacy Buyer's Journey 86

KoMarketing Associates

JULY 17, 2019

B2B buyers continue to do their own research before making a purchase decision, and new research shows that colleagues and peers are playing a more important role in the process. Interestingly, content such as case studies (28 percent) and industry newsletters (24 percent) were at the bottom of the list.

Peer-to-peer 120

Peer-to-peer Purchase Research B2B 120

Hubspot

MARCH 25, 2021

Not only can blogs boost your SEO, overall site traffic, and online presence , but they can also help prospects learn more about your industry, brand, product, or service. As you determine how you'll invest your time, effort, and money in 2021, you might ask yourself, "Will my blog posts actually lead to purchases?". Data Source.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Hinge Marketing

NOVEMBER 3, 2022

our ongoing study of buyer behavior in the consulting industry. This year’s study analyzes the consulting industry in detail, based on input from more than 300 buyers and 300 sellers. The post New Research: How Buyer Expectations Have Changed in the Consulting Industry appeared first on Hinge Marketing. About the Study.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Sprout Social

DECEMBER 14, 2022

In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. We’ll also give you a list of metaverse examples across industries to help inspire your strategy. Industries making strides in the metaverse . 18+ Grand Prize entry deadline: 11/10/22.

Examples 111

Examples Brand Identity Branding Multi-Channel 111

Navigate the Channel

JULY 19, 2023

For instance, building product distributors can collaborate with manufacturers to establish a “Value Card” for dealers and customers, providing rewards for purchases. Marketers can create value cards, reward purchases, and enable social media interactions to accumulate currency or points.

Product 65

Product Ad Building FAQ Communities 65

ClickDimensions

MARCH 14, 2023

As an industry which relies heavily on in-person meet-ups, the effects of COVID-19 were significantly felt by manufacturing businesses as trade shows were cancelled and meetings postponed. Follow ups One tool which will be greatly appreciated by the manufacturing industry is automated follow ups.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again! Just Google list hygiene services.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

ClearVoice

MARCH 29, 2021

Marketing activities late in the funnel work to validate the buyer’s purchase through decision-enabling content that helps late-stage buyers confirm their choice and avoid buyer’s remorse. Being that marketing is such a fast-paced ever-evolving industry, it’s mind-blowing to think that something invented by advertising advocate Elias St.

Top of Funnel 98

Top of Funnel Validation Marketing Funnels Purchase 98

B2B Marketing Directions

NOVEMBER 29, 2020

One was a survey of 907 individuals who are involved in making business technology purchases for their organization, and the second was a survey of 227 individuals who work for technology vendors in a sales or marketing capacity. sources of information when researching potential purchases, up from 5.1 sources in last year's survey.

Purchase 98

Purchase B2B Vendors Case Studies 98

Stevens & Tate

OCTOBER 3, 2022

For example, you can track the behavior of your customers by viewing what pages they visited and what actions they took before making a purchase. Information like what they’ve purchased and when they purchased it will be very helpful in being able to reach your audience as well.

Advertising Agencies 116

Advertising Agencies Creativity Advertisements Advertising 116

seo.co

FEBRUARY 17, 2022

Total profitability of the industry remains fixed at roughly 4% of overall sales. a mere five years prior, making the ecommerce industry one of the fastest-growing industries in the United States. a mere five years prior, making the ecommerce industry one of the fastest-growing industries in the United States.

eCommerce 105

eCommerce Statistics Merchandising Amazon 105

DotDigital

SEPTEMBER 16, 2021

A little bit of insight into the neuroscience around how we make those decisions can go a long way to helping you create your own marketing masterpieces; so let’s take a look at how the brain makes a purchase decision, what the purchase formula looks like, and what that means for your email automation. Why reward and pain?

Purchase 65

Purchase Pricing Price Conversion Rate 65

Only B2B

DECEMBER 10, 2020

We will learn more about content marketing strategies in our next blog, till then let’s know about Content marketing and how useful it is to the B2B industry. . According to the research, 71% of buyers make use of the internet daily to make business purchase decisions. The post Content Marketing, Buyer’s Journey, And B2B Industry?

B2B Marketing 134

B2B Marketing Content Marketing B2B Marketing Management 134

Navigate the Channel

JULY 18, 2023

Industries with Effective E-mail Marketing In terms of which industry sectors excel in e-mail marketing , the following categories were identified as performing well: 56% responded that online retailers excel in e-mail marketing. Conclusion The impact of e-mail marketing in the building products industry is significant.

Product 65

Product Ad Building CTR Allocation 65

Porch Group Media

JULY 27, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Understanding Consumers, Retailers and the Journey to Purchase. We focus a lot on the journey to purchase and consumer behavior.

Purchase 52

Purchase First-Mover Advantage Enterprise Management Work Management 52

SmartBug Media

FEBRUARY 2, 2023

Doing so results in: Subscribers who are engaged with your brand Boosted revenue Customers who are loyal to your brand Our team of e-commerce marketers works with a variety of businesses in many industries, including the beauty and skincare industry, and we’ve witnessed some serious revenue wins. This email resulted in: 5.5

Email Marketing 97

Email Marketing Privacy Policies Open Rate Click Rate 97

SmartBug Media

DECEMBER 14, 2022

At SmartBug Media, our team of email marketers and Klaviyo experts have helped businesses in the health and nutrition industry increase their revenue in as few as 30 days. No matter your industry, click rates are more valuable than ever due to ever-changing privacy updates. Our post-purchase flow delivered: $960,700 total revenue.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

SalesIntel

JULY 12, 2023

This blog will explore four key insights to help you make an informed decision when purchasing B2B data. A reliable data provider will understand your industry, target market, and goals and offer data solutions that cater to those needs. Data Quality and Accuracy: Data quality is paramount in any B2B data purchase.

Ideal Customer Profiles 52

Ideal Customer Profiles Purchase B2B Marketing Automation Services 52