Do you have a naked landing page with a short form and a sexy picture? You're using your long-tail keyword phrases strategically in your blog titles. You're linking to other pages on your website with keyword phrase anchor text. Give your recipients something to do or to get for free (via a landing page, of course), and you'll discover that you're getting a lot of response from leads you thought were ice cold. Connect with HubSpot And we give a ton of tips & advice to you about how to do it. For example. You're not getting leads. MORE >>

To do so, group blog articles by topic (for HubSpot customers, export Blog Analytics and then sort in Excel) and then take a look at the views for those individual blog posts. Using this information, you might want to start targeting other long-tail keyword variations based on these high performing keywords. Use your landing page analytics to determine which marketing offers have the highest conversion rates and contributed to the most lead-to-customer conversions. Improve Your Calls-to-Action and Landing Pages. Connect with HubSpot MORE >>

Indexing as many pages on your website as possible is tempting for marketers who are trying to boost their search engine authority. While it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s just more value in keeping certain pages on your website out of a search engine’s index. This post will walk you through why you might want to remove certain web pages from the SERPS (search engine results pages), and exactly how to go about doing it. MORE >>

Before getting to work on your next inbound marketing campaign, make sure you're not setting yourself up for dismal results by ignoring some of the inbound marketing musts. Let's take a look at eleven easy ways you can screw up your inbound marketing, making that hard work all for naught. As long as your design efforts don't distract visitors from reading, sharing, or interacting with your site, your design is fine as it is. Not giving explicit instructions on landing pages. Not A/B testing landing pages (and everything else, for that matter). MORE >>

'Keyword research has long been heralded as a pillar of a proper SEO strategy. As is often the case with things like this, in the long run, it also helps to establish your brand as a trustworthy and reliable source of content your audience can rely on. There are a number of ways to do this, but I recommend using a tool like the Keywords tool in the HubSpot software, or Google’s AdWords Keyword Tool. When conducting keyword research, many SEO professionals fail to capture high-value long-tail keywords with strong user intent. Or by using a pet-safe product? MORE >>