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How to Optimize Your Landing Pages for Long-Term Lead Generation


One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Just consider what HubSpot CMO Mike Volpe said during his session at the LeWeb'12 Paris conference earlier this month: “We’ve built up these big marketing assets that continue driving an ROI for our business. The Page Title. What?).

Before & After: The Optimization of a Flawed Landing Page


Marketers talk a lot about advanced techniques for working with their leads: lead flow, lead management , lead nurturing. But all of that is meaningless without consistent lead generation, and landing pages are the strongest tools in a marketer's arsenal to meet that looming monthly lead goal. Subpar Landing Page. Optimized Landing Page.

How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year


Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015. Check out HubSpot's 2015 Year in Review. Ever feel like your business is too "niche" to benefit from blogging?

5 Ways to Analyze Landing Page Data to Generate More Leads


Ever wonder how a landing page you created months ago is performing today? While new campaigns are important, don't let last month's hard work fall by the wayside. Start tracking the long tail value of your landing pages! Ways to Use Landing Page Analytics to Generate More Leads. 1. Don't only track individual landing page performance.

Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search


Indexing as many pages on your website as possible can be very tempting for marketers who are trying to boost their search engine authority. This post will walk you through why you might want to remove certain webpages from the SERPS (search engine results pages), and exactly how to go about doing it. Why You'd Want to Exclude Certain Web Pages From Search Results. Say what?!

17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)


moments at my time here at HubSpot. So. I put together a list of some -- okay, 17 to be precise -- terms and concepts that you can brush up on (or maybe learn about for the first time) and your Google search history will be none the wiser. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.”

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PPC for Startup Marketers: An Introductory Guide


When it comes to keyword selection for startups, long-tail terms are great ones to go after. Once you know broad terms related to your business, do some research to figure out some of the popular long-tail searches related to those terms. How are their ads and landing pages different from yours? What makes us special? Where do we offer our product?

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There is No Such Thing As an Offline Business Anymore


We have one traffic light, and it hasn't worked since I was a little kid. Some old-school businessmen might say the Yellow Pages or the newspaper; but that's no longer true. This means you need a landing page design with a form that will capture information from your leads like name, address, phone number, and email address. traditional blog works for most companies.

Why Your Keyword Strategy Is Incomplete Without User Intent


Keyword research has long been heralded as a pillar of a proper SEO strategy. As is often the case with things like this, in the long run, it also helps to establish your brand as a trustworthy and reliable source of content your audience can rely on. When conducting keyword research, many SEO professionals fail to capture high-value long-tail keywords with strong user intent.

The Ultimate Dictionary of Marketing Terms You Should Know


Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). Learn more about HubSpot's COS here.). 48) Landing Page.

The 5 Steps To Achieving B2B Inbound Marketing Nirvana

The Forward Observer

Inbound marketing has many, interrelated parts that must work together to be effective. What are your businesses short- and long-term goals? When blogging, remember to keep it to one topic per article, and focus on long-tail keywords that describe a problem for which people search the Internet for a solution. Now the real work begins. Goal Setting. easurable.

A Cold, Hard Lead Conversion Case for Low-Volume Keywords


Here's how we improved conversions with low-volume keywords, and how you can make them work for your own strategy. Recently in Client A's website, we found a year-old, untouched landing page that was converting at a miraculous 50%. Many of Client A 's offers convert well, but this landing page was especially high. How did it work so well? Why it worked.

Want More Traffic to Your Website? Try These 5 Tools & Tips


It allows website owners to tell Google if a piece of content is a duplicate version of another page. HubSpot customers can use the Keyword Tool do just that. You can sort keywords by ranking, conversion, and long tail opportunities to uncover which keywords you should prioritise. Why is it a better experience for the user to land on that page versus yours?

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The Top 8 Priorities for Any One-Man Marketing Team


You know you could follow it if you had a dedicated team to support you, a million-dollar budget to play with, and 48 hours in a day -- but that''s not how real life works. With only so much time in the day to devote to marketing, you want to make sure that every piece of content you produce -- whether an ebook, landing page, blog post, or email -- is on-target and effective.

18 Ways to Guarantee Nobody Misses Your Next Webinar


Here at HubSpot, we know a thing or two about webinars. At HubSpot, we’ve given away tickets to events, free marketing consultations , ad spend coupons to Facebook and LinkedIn. HubSpot typically runs webinars at 1 p.m. If you have no clue what time would work best for your audience, you can always ask. On this landing page, we’ve clearly outlined a few things: Who?

How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year


Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. As part of HubSpot's 2015 Year in Review , we wanted to celebrate the success of our partners and the impact they've had on their clients businesses. Check out HubSpot's 2015 Year in Review.

Quick Wins to Help Your School's Website Convert Better


Attract: Work those Keywords. Simply re-work some of your current content. Look at some of your pages with the highest engagement. Clarify what message you're trying to get across in each sub-page or blog post. Use these messages to build a working list of long-tail phrases (also called "long tail keywords" or "LTKs"). Of course not.

How to Tell Google Not to Index a Page in Search Results [Quick Tip]


Indexing as many pages on your website as possible is tempting for marketers who are trying to boost their search engine authority. This post will walk you through why you might want to remove certain web pages from the SERPS (search engine results pages), and exactly how to go about doing it. Why You'd Want to Keep Web Pages Out of Search Results. Say what?! That’s it.

What Exactly Does Google Consider High Quality Marketing Content?


There’s no substitute for reading the guidelines , but the points consist primarily of the following: Create blog content, landing pages, and site pages for people, not search rankings. You may want to summarize those points, but the real meat of your work should be wholly your own. Deceptive page titles. Every 24 hours, 2 million unique blog posts are published.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers


That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. To explain how content marketing works, we first have to agree on a definition. At the end of your month-long campaign, you generated 1,000 leads and spent $10,000. But your work is done now.

How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing

Hinge Marketing

Not because it's a passing fad, but because it works. In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. Are more people coming to your services pages? This can indicate what information visitors are most interested in, helping to inform what pages or types of content you should focus on.

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8 Ways to Solve Prospects' Problems Through Your Marketing


HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. Create lead gen content that will help your readers be more successful -- at work, at home, whatever it is your customers need. — HubSpot (@HubSpot) May 14, 2012. You can identify the problems right in your landing page forms.

11 Steps to Make Sure Your Next Webinar Is a Total Flop


That means, for instance, that B2B marketers should consider when the slowest working hours are for their audience and probably want to host on a weekday, not a weekend. on a Sunday to hear you talk about long tail keyword research techniques , know what I mean? Don't let all your hard content creation work go to waste by hosting a webinar that no one shows up to.

4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)


Working at an agency, I typically get client requests that look like this: We want to earn coverage on top-tier media sites and get a lot of social buzz about our new [INSERT PRODUCT, PROGRAM, AWARD, ETC. It''ll be a great setup to rank for long-tail keywords, but its newsworthiness will be stifled because of this. How to Create an Attribution Report in HubSpot.

Why You Should Create More "Boring" Content


We landed our first paying customer through that article. The reason it took me so long to embrace "boring" content in the first place was because I just wasn’t listening to the questions people were asking. Editor's Note: HubSpot customers, you can also use the Keywords App to find suggestions and track your progress on those keywords.). Start by Going Long. The result?

17 Brilliant Sources of Content Hiding Right Under Your Nose


But if you're a multi-tasking marketer -- creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action -- content creation has likely been elevated from a royal pain to a practical impossibility. And we've worked with thousands of customers that struggle with the exact same problem. The thing's like, almost 100 pages.

14 Ways to Get More Use Out of Your Buyer Personas


Take Your Personas Off the Fridge and Put Them to Work. You can target very niche long-tail keywords, and eventually, you may even decide to create persona-specific sections or channels for your blog. 7) Create a video with a specific persona in mind. 10) Optimize landing pages for personas. And then what happens? Wait a sec. what’s wrong with this picture?

The ABCs of Content Marketing: A Glossary of Terms


Agility is the difference between a content marketing strategy that succeeds and one that falls flat, so work on adjusting on the fly. Making use of analytics is the only way you''ll have insight into which content is working -- or falling flat. They are generally a more long-form content type than, say, blog posts, and go into in-depth detail on a subject. Landing Pages.

How to Track, Analyze, and Improve Your SEO Strategy


For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs). Establish Your Baseline Metrics. What do you do?


9 Ways to Make Your Marketing Analytics Actionable


To do so, group blog articles by topic (for HubSpot customers, export Blog Analytics and then sort in Excel) and then take a look at the views for those individual blog posts. Using this information, you might want to start targeting other long-tail keyword variations based on these high performing keywords. Improve Your Calls-to-Action and Landing Pages.

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11 Ways to Totally Screw Up Your Inbound Marketing


Before getting to work on your next inbound marketing campaign, make sure you're not setting yourself up for dismal results by ignoring some of the inbound marketing musts. Let's take a look at eleven easy ways you can screw up your inbound marketing, making that hard work all for naught. Not giving explicit instructions on landing pages. Connect with HubSpot

51 Ridiculous Keywords Google Won't Let Me Track Anymore


This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. Personally, I''ve historically looked at keywords for which I get very little traffic to give me ideas for long-tail keyword phrases. We at HubSpot are known for being hopeless romantics. Come work here. 27) "it may not work out the way you had planne".

10 Ways Small Business Marketers Can Crush Big Competitors


Alright, let's get to work. You should dedicate time to researching which keywords are important to target using keyword research tools like HubSpot's Keyword Grader or Google's Keyword Tool. If you're working in a small or medium sized business, you likely wear many marketing hats, not all of which are your forte. Connect with HubSpot But why not dream big?

20 Variables Every Marketer Should Be Testing


Contrary to popular practice, testing in marketing expands beyond email marketing and can be applied to practically every other inbound marketing tactic -- social media, business blogging, landing pages, lead generation, and lead nurturing -- there's virtually nothing you can't test in your marketing. Does a stand-alone name of one of your employees work better than your company name?

5 Quick Fixes To Get Your Website Found


You've worked hard to earn this credit, so make sure you get it! 3. If you have a solid offer and a landing page that supports your excellent call to action, you are more likely to gather that visitors information. The search engines look at a few important pieces of information and one of those criteria is indexed pages. Connect with HubSpot

A Simple Guide for Setting Up Your First Google AdWords Campaign


If your company specializes in only commercial solar powered tractors, you may want to use long-tail keywords that are specific to that need to tailor yourself more to your target market. Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. The average position tells you where on the search engine results page your ad will appear.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. That could mean theyve been doing the same old thing for too long and are in a rut.

Why Inbound Marketing Might Not Be Working for You


Do you have a naked landing page with a short form and a sexy picture? You're using your long-tail keyword phrases strategically in your blog titles. You're linking to other pages on your website with keyword phrase anchor text. Connect with HubSpot And we give a ton of tips & advice to you about how to do it. For example. You're not getting leads.

10 Steps to Effective Online Marketing For Small Businesses


Look for multi-word phrases or ‘long-tail keywords’ as they are usually less competitive. Landing Pages - Everything that has been done to draw qualified traffic to a site, from improving SEO, to generating great content comes to a head in the landing page. Connect with HubSpot image by: ExtraNoise ).


101 Signs You're an Inbound Marketer


Your Facebook feed is more about work than friends. You have multiple monitors to monitor Twitter and Facebook as you work. You require flexibility to change your landing pages and website content whenever you want. You actually KNOW which pages on your website signal the greatest likelihood to buy. You have to force yourself to leave work at the end of the day.

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