BenchmarkONE

OCTOBER 3, 2019

Here are 32 B2B marketing statistics for 2019 that will help guide you through Q4 — and beyond. 65% of B2B marketers use keyword research to guide their content. The post Have Your Best Q4 Yet with These Important B2B Marketing Statistics for 2019 appeared first on Hatchbuck. So what’s driving marketing success today?

Statistics 53

Statistics B2B Marketing Planning B2B 53

Top Rank Marketing

NOVEMBER 13, 2023

So, instead of cramming your blog post full of keywords, write something that is actually useful to your customers and you will be rewarded with additional organic traffic. Research has shown that organic search accounts for more than half of all website traffic. If your content comes across as salesy and pushy, readers will move on quickly.

B2B Marketing 118

B2B Marketing Top of Funnel Content Marketing Brand Identity 118

Optinmonster

MARCH 22, 2024

HubSpot analyzed comment, view and link data from over 100,000 blog posts. of the keywords that were ranking in Google were from the comments section. ” I should note that Neil only analyzed 560 blog posts–so far less data than the 100,000+ blog posts from the HubSpot study–but it is interesting information nonetheless.

Correlation 74

Correlation Lead Scoring Lead Ranking Traffic 74

Hubspot

APRIL 21, 2021

In this post, hear from HubSpot content strategists and marketers about the types of content that bring in the most non-organic traffic as inspiration for creating your own. The piece was shared on HubSpot social channels and emails and has since received a significant amount of views from non-organic sources in just three months.

Traffic 101

Traffic Organization Content Thought Leadership 101

Go Beyond SEO

JANUARY 25, 2024

The reality of the modern internet era dictates that visibility is the currency of growth, and it’s here that SEO Consultant services—encompassing keyword research, on-page optimization, link building, and bespoke content creation—become indispensable. Every statistic and success story echoes a resounding yes.

Consulting 60

Consulting SEO Lead Scoring Lead Ranking 60

Marketing Insider Group

FEBRUARY 23, 2021

To me, this statistic is surprisingly low. Source: HubSpot. Let’s say you’re considering signing up for a subscription to a keyword research tool. Optimize your posts and incorporate keywords to improve your rankings. Include statistics, storytelling, quotes, and a CTA to further engage readers after they finish reading.

Case Studies 275

Case Studies Case Study Studies Top of Funnel 275

Only B2B

FEBRUARY 28, 2024

This empowers you to: Pinpoint High-Potential Leads: Ditch the comprehensive view and embrace the focal point approach- those actively researching relevant keywords, solutions, and industries. Utilize the platform’s capabilities to identify high-intent leads based on relevant keywords, industries, and firmographic criteria.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Only B2B

OCTOBER 18, 2023

According to recent statistics, 85% of internet users in the United States watch online videos monthly, emphasizing the importance of having a video syndication strategy in place. According to HubSpot, the average user spends 88% more time on websites with video, contributing to higher rankings in search results.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. But Hubspot also applies automation to improve results without making the user work harder. Free versions of these and other graders are available from Hubspot at Grader.com.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Navigate the Channel

DECEMBER 1, 2023

The Rise of Predictive Analytics Predictive analytics involves the use of data, statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data. AI algorithms can adjust ad placements, keywords and budgets to maximize ROI. FAQs What is predictive analytics in marketing?

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Hubspot

DECEMBER 17, 2019

Research popular keywords. Identifying keywords can help you look for trends related to your audience. A keyword tracking tool can help you come up with a list of words or phrases that carry buzz among your segmented customers. Keyword tracking tools can comb through search engines to see what words are common in your industry.

Buyer Personas 97

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 97

Hubspot

AUGUST 19, 2020

Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions. And if you think page two is good enough, you might want to reconsider this search engine traffic statistic: roughly 56% said they would rather try a different search query or engine than click on the second page of search results.

Organization 101

Organization Paid Search Agency Lead Scoring Lead Ranking 101

Hubspot

JULY 18, 2019

Is it better to pursue an organic-first approach and find consumers through search engine rankings, or is it better to invest in an advertisement at the top of a keyword results page? This method is mostly associated with search engines as advertisers bid on search keywords relevant to their target markets. SEO vs PPC Statistics.

Paid Content 78

Paid Content PPC Paid Search Agency Traffic 78

EveryoneSocial

FEBRUARY 26, 2019

Before we get into some tips on improving your B2B content marketing strategy, I wanted to share some interesting statistics. These are only a handful of some the power statistics that prove why your company should prioritize a B2B content marketing strategy. Don’t just target keywords, be strategic. Techclient ).

Paid Content 76

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 76

Tiecas

JANUARY 27, 2024

Here are three statistics on B2B blogging that should convince you. HubSpot ) Industrial blogs are essential in a content marketing strategy for several reasons: Thought leadership : Blogs provide a way to establish the company as a thought leader. Given these challenges, you probably ask yourself, “Is it worth the time and effort?”

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Only B2B

MARCH 10, 2022

HubSpot provides a CRM for free. Become a go-to source for industry news, trends, and statistics. To Acquire More Quality Leads, Optimise For Long-Tail Keywords. A long-tail keyword is one that has three or more words and is extremely precise. It suggests they’ve discovered effective lead-generating keywords.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Martech Advisor

DECEMBER 6, 2019

These may include public data, labor statistics, census data, or other public documents. According to Hubspot, the six main principles of how to do market research are: 1. Use Keyword Search. Keywords help potential customers find you online and affect how search engines rank your website. Define your buyer persona.

Research 95

Research Marketing Websites Buyer Personas Tips 95

ANNUITAS

NOVEMBER 5, 2020

A statistic from Accenture Interactive shows 82% of demand marketing is ‘wrong place, wrong time,’ which means that 82% of demand marketing is not orchestrated around the customer journey. We’ve seen this statistic play out in real life. Are keywords and content aligned to their place in the funnel?

Top of Funnel 147

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 147

Webbiquity

MAY 17, 2016

Use this constantly to make sure that the keywords you are targeting are not losing steam. You’ll also be able to get suggestions for other valuable keywords.” — S toreYa Blog. Digital marketing data, statistics, insights, and trends tracked and collected by Google across industries, platforms and audiences. Pricing: free.

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

AUGUST 2, 2016

While there are unquestionably some topics that really aren’t right for infographics , this format remains an entertaining and effective way to communicate statistical or quantitative information. ” — HubSpot. Visually provides custom-made infographics that make your statistics pop. 3) easel.ly. ” — SnapApp.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Tools Service 100

Golden Spiral

DECEMBER 30, 2021

What Keywords are You Targeting with this Article? Keyword research is an industry in and of itself. Develop your own list of keywords and track how you rank for each one. HubSpot recommends 2,100-2,400 words. Tip: Use your core keyword phrase in the first sentence of your article. While You Write. After You Write.

Lead Scoring 62

Lead Scoring Lead Ranking Keywords Paid Search Agency 62

Moz

SEPTEMBER 3, 2020

10x content is content that is 10 times better than the highest ranking result for a given keyword(s). We can talk about how to get to that topic in a future Whiteboard Friday, and we've had some in the past certainly around keyword research and choosing topics and that sort of thing. We can do a statistical analysis."

Sample 76

Sample Best Practices Content Correlation 76

Outgrow

JUNE 26, 2022

Use meaningful keywords and phrases to create relatable and interactive content and develop an emotional connection with the audience. It provides people with monthly keyword search volume, domain authority, CPC & competition data. Users may not buy anything from HubSpot right away.

Paid Search Agency 52

Paid Search Agency Outgrow Planning Advertising Agencies 52

EveryoneSocial

JANUARY 4, 2021

Hubspot is a great CRM tool to track, organize, and engage with leads from social selling efforts. You can monitor conversations about your brand or industry by linking up RSS feeds, keywords, and Twitter accounts. Check out these statistics for more proof of the value of social selling! Final Thoughts.

Tools 120

Tools Peer-to-peer Outreach Social Networks 120

Hubspot

APRIL 25, 2019

Here are some other fascinating Amazon statistics: Amazon sells over 12 million products , not including books, wine, media, and services. Your title is prime real estate for two things: product information and keywords. HubSpot Tip : Test your product images to see which one converts more shoppers (like an A/B test ).

Amazon 99

Amazon Paid Content Marketing & Strategy Marketing Strategy 99

Hubspot

JULY 12, 2019

One limitation of this goliath is you can't get statistics on individual pieces of content like you can with Analytify. This includes tracking features like page views, top countries, social media statistics and top referrers. HubSpot's plugin offers incredibly detailed data on the leads you collect. WP Statistics.

Analytics 77

Analytics Marketing Analytics Tools Best Practices Stats 77

Hubspot

APRIL 25, 2019

I spoke with Pratik 'Tiki' Biswal , a senior sales manager at HubSpot, and he provided some resume writing tips. Bold any keywords, numbers, or statistics that highlight your impact so they stand out from the rest of the text. Include keywords that were used in the job description for the role you're applying to.

Template 78

Template Tips Sample Keywords 78

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Finally, 55% of search results for keyword searches in the U.S. Simply put, the numbers tell a compelling story.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Golden Spiral

DECEMBER 6, 2018

The evidence and statistics are overwhelming: it is the most important content tool for inbound marketing. HubSpot State of Inbound 2018 ). HubSpot State of Inbound 2018 ). The evidence and statistics are overwhelming: it is the most important content tool for inbound marketing. HubSpot State of Inbound 2018 ).

Paid Content 81

Paid Content Ad Frequency Marketing Budget Creation Budget Programs 81

accelerate agency

MAY 9, 2020

So you can find those that are most useful to you, we’ve split them up into four main categories: Keyword Tips. Keyword tips. Keyword research is key to improving SERP results and to SEO in general. Researching the right keywords to target and implementing that research takes time and effort. Metadata Tips. Content Tips.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 If the website is properly optimized for search engines, it ranks higher in Google and other search engines for selected keywords. billion in 2021 to US$410.2 billion in 2026 at a CAGR of 16.0%

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

B2B Marketing Traction

JANUARY 10, 2012

Search engines like headlines, and the more keyword rich the better. It should contain some keywords and at the same time be interesting enough for people to click on the link and read the post. The post can include some interesting subheaders to break up the post text that include keywords as well. Bad Online Headline Examples.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

ClearVoice

JULY 14, 2023

for search engine optimization (SEO) and $17 for keyword ads. Call to action (CTA) Signature Here’s an example: Image source: HubSpot Why this works: You give a prospect who’s never heard of you a reason to engage with you. Check the statistical significance of your results before making a decision.

Urgency Marketing 52

Urgency Marketing Click Rate Landing Pages Email Marketing 52

The Lead Agency

AUGUST 6, 2018

Whether it is segmenting your audience or using A/B testing for keyword research, you will find strategies in this article to help boost engagement with your audience. According to research at HubSpot , ‘86% of business professionals prefer to use email when communicating for business purposes.’. Why Email Marketing?

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Finally, 55% of search results for keyword searches in the U.S. Simply put, the numbers tell a compelling story.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Hubspot

OCTOBER 10, 2020

According to the HubSpot Instagram Engagement Report , posts on the platform generate 23% more engagement than Facebook, even though Facebook has 2x more monthly users. Take the time to monitor your audience statistics, and update your personas accordingly. Your hashtags should be a mix of popular and specific, long-tailed keywords.

Lead Scoring 101

Lead Scoring Lead Ranking Advertising Agencies Click Rate 101

SmartBug Media

SEPTEMBER 5, 2023

Your artificial intelligence action item: Use generative AI or AI-enabled tools to help with keyword research, trending topics, competitor research, and more—and then schedule recurring reminders to dive back into the research over the life of your project, not just at the beginning. Want extra credit?

Marketing AI 64

Marketing AI ROI Top of Funnel Work Management 64