Hubspot

OCTOBER 10, 2020

According to the HubSpot Instagram Engagement Report , posts on the platform generate 23% more engagement than Facebook, even though Facebook has 2x more monthly users. If you’re a HubSpot user, you can utilize the Social Reports data to find these same insights. Emma Chamberlain is a popular YouTuber, holding almost 10.4

Lead Scoring 101

Lead Scoring Lead Ranking Advertising Agencies Click Rate 101

Hubspot

FEBRUARY 10, 2021

YouTube, launched in 2005, the second most visited website in the world. In fact, YouTube is the second most popular channel for businesses sharing video content. In fact, YouTube is the second most popular channel for businesses sharing video content. How To Get More Views on YouTube For Free.

Youtube 101

Youtube User-Generated Content Multi-Channel Keywords 101

Hubspot

OCTOBER 10, 2018

digital ad spending over Facebook or Google, it appears to be a long-tail victory. That could be especially true if Amazon can scale its video ad offerings, potentially positioning it as a threat to Facebook's own video ad platform and the Google-owned YouTube. Market Dominance Could Take Time. Source: eMarketer.

Amazon 72

Amazon Paid Search Agency Ads Emarketing 72

Outbrain

JUNE 18, 2018

When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy. It’s 41 words long and succinctly answers the question. 4 YouTube featured snippets. Optimize the description box with some relevant long tail keywords. One more thing.

CTR 50

CTR Features Organization SERP 50

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. 1) keywordtool.io.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hubspot

JANUARY 26, 2017

For example, Moz videos are published on Wistia first, then on YouTube. However, it’s important to tailor your content to different audiences where they consume content , whether it’s on social media or YouTube or guest posts on other blogs, to keep earning traffic and links from a variety of sources in Google search. The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28

Marketing Insider Group

MARCH 7, 2021

Here I have listed some of my favorite content marketing tools to help you assess your current ranking on the important keywords your potential buyers are using, which keywords you should be using, and which topics are resonating for your audience around those keywords. Analytics, Keyword Discovery & SEO.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Hubspot

OCTOBER 22, 2010

is a utility that allows you to shorten a long URL, share it and then analyze the resulting usage of the link. Wonder Wheel – Putting yourself in the ‘searchers’ shoes can be difficult sometimes, so creating solid long tail keywords can be a challenge. Check Out HubSpot's Online Marketing Tools!

Long Tail Marketing 28

Long Tail Marketing Tools Content Youtube 28

Hubspot

JANUARY 20, 2020

Most people searching for "skiing" aren't interested in reading a blog post about it — they're interested in seeing it visually via YouTube, or finding nearby locations so they can ski themselves. Keyword Research is All About Telling a Story. Not every keyword you find is just a single blog post. Let's start with the basics.

Keywords 88

Keywords Hubspot SEO Research 88

Single Grain

JUNE 26, 2020

Focus on Topic Clusters Instead of Keywords. Take Advantage of YouTube SEO. Head over to Keyword Rank Checker , a tool that you can use to determine your page ranking based on keyword search: It goes without saying that your goal is to get your website to the top of this list. Optimize for Voice Search.

Traffic 145

Traffic Paid Content SEO Organization 145

Single Grain

MAY 26, 2023

In this guide, we’ve curated 37 important B2B SEO statistics about essential topics like keywords, backlinks, search rankings and content optimization. HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot ) 3.2-3.5

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Hubspot

JUNE 15, 2010

Keyword - A word that a user enters in search. Each web page should be optimized with the goal of drawing in visitors who have searched specific keywords. Long tail keyword - An uncommon or rarely used keyword. Small businesses should consider targeting long tail keywords.

PageRank 28

PageRank SEO Long Tail Marketing RSS 28

Hubspot

DECEMBER 12, 2011

Keyword - A word that a user enters in search. Each web page should be optimized with the goal of drawing in visitors who have searched specific keywords. Long Tail Keyword - An uncommon or infrequently searched keyword, typically with two or more words in the phrase.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent. Keyword Relevance. Location-Based Keywords.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Hubspot

OCTOBER 11, 2010

Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. At HubSpot, we recommend that your blog is part of your site so that it attracts maximum SEO juices, e.g. www.yourdomain.com/blog or blog.yourdomain.com. Connect with HubSpot : Free Download: Website Redesign Kit.

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Single Grain

JULY 30, 2019

Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed. Keyword Stuffing. This has been outdated for a long time now. SEO Keyword Research Made Easy in 2019. 5) You’re too Keyword Focused.

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. They quickly get it.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Scoop.it

JULY 28, 2022

Balancing SEO with content is fundamental to the success of any website, regardless if your goal is to build traffic, rank for a specific keyword, or rank for multiple keywords. Search Engine Optimization (SEO) is the practice of using keywords, keyword phrases, and other marketing tactics to improve your rankings on search engines.

SEO 107

SEO Lead Scoring Lead Ranking Content 107

Optinmonster

MARCH 19, 2024

WPBeginner Keyword Generator Tool WPBeginner Keyword Generator Tool is one of the best free keyword research tools, and it gives you a ton of ideas to include in your headline. WPBeginner’s free tool is a great find in a world full of expensive keyword generator tools like Answer The Public.

Lead Ranking 86

Lead Ranking Resources Lead Scoring Tools 86

Hubspot

JUNE 18, 2012

First, Create a Killer Keyword List. Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Think about the keywords your customers are most likely to use -- what are their biggest pain points? Understanding the Difference Between General and Specific Keywords.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Single Grain

OCTOBER 30, 2023

According to a HubSpot study, updating old blog posts can increase traffic by up to 106%. Work With Us For more insights and lessons about marketing, check out our Marketing School podcast on YouTube. Better yet, Google often sees updated content as more relevant, pushing it higher up in search rankings.

Lead Scoring 52

Lead Scoring Lead Ranking Ad Frequency Content 52

Hubspot

AUGUST 16, 2017

Over the last ten years or so, it feels like we've figured out a pretty standard content formula: publish a large volume of content to target long-tail keywords, and convert that organic traffic into leads via gated content offers. Source: Ahrefs long-tail keyword study. of English search queries impacted.

Long Tail Marketing 78

Long Tail Marketing Lead Ranking Content Keywords 78

BuzzSumo

FEBRUARY 21, 2017

Long form content. Research from Hubspot to Neil Patel has also found that increasing content can increase both traffic and leads. Long form content. You will share this expertise by investing considerable time in crafting long form, original content. Keyword Research for SEO: The Definitive Guide (2017 Update).

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

Marketing Insider Group

APRIL 27, 2015

Here I have listed my favorite free content marketing tools to help you assess your current ranking on the important keywords your potential buyers are using. I list out tools to help you determine which keywords you should be using. Signing up offers unlimited reporting on all your links, keywords and competitors.

Planning 100

Planning Marketing Plans Budget Programs Content Marketing 100

SmartBug Media

MARCH 18, 2020

Although organic search is important, it takes time to organically show up at the top for your most important keywords. Google can place your ads across its display network, which includes those millions of websites as well as Google properties such as YouTube and Gmail. These house ad groups, ads, and keywords.

Paid Content 73

Paid Content Cost Per Click Google Ads 73

Moz

MAY 6, 2019

Do keyword research. Keywords are the words and phrases typed into search engines. Which keywords do your buyer personas use? If you’re looking for a place to get started when doing keyword research, then check out Moz’s Keyword Explorer. Form a long-tail keyword.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

ClearVoice

MARCH 19, 2020

In SEMRush’s The State of Content Marketing 2019 Global Report , an analysis of over 700,000 articles revealed long pillar-style blog posts of 3,000 words or more tend to get triple the traffic and quadruple the shares of a more standard 901-1200 word blog post. Note to you: Embrace long-form content. Loving these questions?

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Hubspot

OCTOBER 23, 2018

And along with providing you current trends to freshen up your content, it can help you rank for more keywords and boost your organic traffic. To take advantage of the surge of searches certain keywords will attract, you can create new content or optimize existing content about these topics when their popularity peaks.

Trends 77

Trends Google SEO Keywords 77

nDash

JANUARY 19, 2022

2: Avoid Keyword Stuffing. Keyword stuffing is a form of black hat SEO that does nothing but harm your rankings. You can avoid this happening by: Conducting in-depth keyword research. Aim for optimal keyword density. Add secondary and long-tail keywords. Avoid keyword stuffing. Include quotes.

High Quality Lead 52

High Quality Lead Top of Funnel Paid Search Agency Content 52

Hubspot

DECEMBER 1, 2015

At the center of those pieces are keywords. But when I - as an Inbound Marketing - am putting together campaigns, strategies, and content calendars, I'm often asked, How can you tell people are using or searching for certain keywords? So, What is a Keyword? Here’s a few examples: Ok, What is the Importance of Keywords?

Keywords 28

Keywords Adwords Long Tail Marketing Youtube 28

Hubspot

FEBRUARY 26, 2019

According to the 2018 State of Inbound report, 45% of marketers are investing more in YouTube over the course of this year -- more than any other marketing channel available to them. One increasingly important place to do that is on YouTube, a video distribution website used by the masses -- HubSpot included. YouTube SEO Tips.

Youtube 101

Youtube Optimization Video Marketing SEO 101

Hubspot

JANUARY 31, 2012

A year ago, one of HubSpot's customers, Steve Sheinkopf of Yale Appliance, went through a similar P&G strategy shift from outbound advertising to inbound marketing when he realized that "investing in old media may get you 100,000 eyeballs, but they're not qualified.

Paid Content 28

Paid Content Paid Search Agency Long Tail Marketing Mobile Advertising 28

Single Grain

JANUARY 29, 2020

Think about it: when discussing CRMs with your colleagues or managers, how many times did the name Salesforce or HubSpot come up? Let's take HubSpot for instance. This SaaS company: currently ranks for 263,170 keywords and gets 747,944 organic monthly visits. 2) Focus on the Right Keywords.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

Hubspot

FEBRUARY 9, 2015

The exact keyword phrase(s) you plan on using and any interesting points you can expand on later. Related keywords. Step 2: Pick your keywords. Determining your keywords is vital to the success of your blog post research. HubSpot Keyword Tool. The title of the content. Search on KWFinder.com.

Research 28

Research Process Long Tail Marketing Validation 28

Vidyard

MAY 13, 2020

Setting up a YouTube Channel for business is as easy as creating an account, but using it to attract subscribers, gather leads, or drive downloads? But given YouTube’s size and potential reach, it can be worth it. Like ancient Rome, all roads eventually lead to YouTube. What Are the Benefits of YouTube Video? Contents 1.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Hubspot

OCTOBER 10, 2019

At the HubSpot Blog, which gets a whopping eight million page views per day and has seen a 25% boost in traffic year after year , we've experimented with and written many key strategies that can make any blog successful. Know your target audience, and write for them," says Karla Cook, the HubSpot Blog's Senior Team Manager.

Blogger 15

Blogger Hubspot Lead Scoring Lead Ranking 15