Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps. You need to study the search results closely if you want to master the art of understanding keyword intent.

PPC 101

PPC Work Management SEO Top of Funnel 101

accelerate agency

MAY 9, 2020

Rethink your use of long tail keywords. We all know that long tail keywords are important. Understanding the long tail keywords associated with your niche helps you to write content which users really want. Time was that long tail keywords were also like gold dust for SERP results. Statistics.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Televerde

DECEMBER 1, 2020

By studying your ranking keywords, you can figure out the general intent and stage behind each visitor. You can also pinpoint general search intent by conducting branded keyword research for your own organization. You can also pinpoint general search intent by conducting branded keyword research for your own organization.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

Hubspot

JANUARY 29, 2020

It's still a useful column because if people are bidding on a keyword, that means there's commercial intent that's more likely to convert. Analyze search intent. Once you've gathered a list of keyword ideas, you'll want to understand the search intent before you begin writing a piece of content or drafting ad copy.

Keywords 98

Keywords Paid Search Agency Google Ads 98

Tiecas

MARCH 21, 2024

Generative AI Advantage: Using a generative AI tool can reveal long-tail keywords like “heat-resistant conveyor belt,” “food-grade conveyor systems,” or “conveyor belt replacement parts.” These terms signal higher purchase intent. To learn more, read “Could Generative AI Revolutionize Your Industrial SEO Strategy?”

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. Don’t ignore low-volume and long-tail keywords.

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

SmartBug Media

DECEMBER 19, 2022

Search Intent. Search intent is the searcher’s purpose when they enter a keyword into the search bar. When selecting keywords for your content, keep search intent in mind. Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Links, Inbound, Outbound, and External.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

JANUARY 24, 2020

That's why it's important when using header tags to make sure they're correctly matching a keyword intent. For instance, you might create some H2 sections surrounding popular long tail keywords related to eCommerce, like "five steps for creating an eCommerce business" or "best social media tools for eCommerce".

Tagging 98

Tagging eCommerce Classified Ads Long Tail Marketing 98

Hubspot

APRIL 2, 2018

Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Together, these subtopics create a cluster.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

MARCH 19, 2020

You can include short-tail (e.g., "AI") AI") and long-tail (e.g., Your content isn't going to rank well if you're not including relevant short- and long-tail keywords that your audience cares about. When writing that post, you'll need to include long-tail keywords for which people are searching.

Lead Ranking 101

Lead Ranking Traffic SEO Lead Scoring 101

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. 4) Adjust content to match user intent. No organic traffic.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Hubspot

JUNE 5, 2019

Identify and expand on long-tail keywords. They likely be typing in long-tail keywords like, "red capri pants in petite," or "Red Sox bleacher seats.". Sort by the keywords that have resulted in conversions and try to identify long-tail keywords which may contain a few specific product details.

PPC 77

PPC eCommerce Long Tail Marketing Advertisements 77

SmartBug Media

FEBRUARY 5, 2020

It requires content writers and digital marketers (now one and the same) to understand search engine ranking factors, prioritize searcher intent, and publish valuable, high-quality content that appeals users and Google’s algorithms. Identify and Capture Search Intent. Identify and Capture Search Intent. Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

Hubspot

APRIL 4, 2019

SEMRush is a fantastic tool for finding opportunities to rank for long-tail keywords organically, but additionally, you can use the tool for various SEM efforts. lets you generate up to 750 long-tail keywords and keyword suggestions for every search term. Not every ad will appear on every search related to that keyword.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

SmartBug Media

APRIL 2, 2020

Sometimes, marketers will rely on quantitative metrics as the only basis for decision-making, such as by going to HubSpot, pulling 300 keywords, and not doing any of the qualitative research of reading industry forums or talking to customers to see which of those highly searched terms their personas care about. What Is a Buyer’s Journey?

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Lake One

APRIL 23, 2019

Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long tail keywords typically have lower volume than some of the short keywords, but they can pack a powerful punch when it comes to competition. Long Tail Keyword: How do I identify keywords for B2B SEO?

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Hubspot

APRIL 10, 2013

While any SEO professional worth their title knows how to conduct keyword research, many marketers tackling SEO still fail to consider a core component of keyword research: user intent. User intent'' is a concept that’s known to most SEO professionals, but unfortunately, used by too few.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Ledger Bennett

MARCH 25, 2020

The highest value is optimizing your site around long-tail, high volume, high intent keywords without leaning on your brand name. Non-brand example: find users searching “Saas Solutions” without using ‘Oracle’/’Salesforce’, find users looking for “CRM lead tracking” without adding ‘Hubspot’, etc. Market with Intent.

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Optinmonster

FEBRUARY 21, 2024

This is important because it means a lot of people are running AdWords on this keyword, which means that there is strong commercial intent behind this keyword. (In They also started actively participating in HubSpot webinars and round-tables, and started an Inbound Marketing user group for locals. But the best part?

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Hubspot

OCTOBER 10, 2018

To dig a bit deeper into the results, let's think about user intent. But here's the thing: On Amazon -- a site essentially dedicated to online shopping -- it's more likely that I'm searching for something like "best dog food" with the intention to buy it. indicated they did so because of an ad they saw on Amazon. Source: eMarketer.

Amazon 70

Amazon Paid Search Agency Ads Emarketing 70

Moz

FEBRUARY 24, 2021

They’ve always had the answers to any question readily available, so they also use search for more intentional discovery. They found that out of all the generations, Gen Z has the highest preference for long-tail queries. The findings of a recent Fractl survey clearly align with each of these trends.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Hubspot

NOVEMBER 9, 2016

Ultimately, RankBrain enables Google to better understand the intent behind specific queries without the search query explicitly stating them -- all with the goal of providing more relevant results to the searcher. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

FEBRUARY 9, 2016

When it comes to success with SEO, long-tail is the name of the game. To understand this difference, take a look at the following examples of long-tail keywords: “keyword research tips for nonprofits”. 4) Mix Long-Tail and Head Terms. improve distribution to your blog posts”.

Keywords 28

Keywords Long Tail Marketing Research Peer-to-peer 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”. 10) Churn.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”. 10) Churn.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

AUGUST 16, 2011

The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they are associated with more qualified traffic and users that are most likely further down their path of intent. Go for the relevant, long-tail keywords instead.

Keywords 28

Keywords Long Tail Marketing Tools Adwords 28

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Outbrain

JUNE 18, 2018

When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy. Optimize the description box with some relevant long tail keywords. Target a keyword, but optimize for intent. Featured snippets have pretty much supplanted the traditional No.

CTR 50

CTR Features Organization SERP 50

Moz

FEBRUARY 20, 2019

You're not making an automated report — even a HubSpot intern can do that. Site content that ranks in organic search is less intentional than that. Now, you can try to be more intentional about using it for driving opt-ins. Imperial units used in arbitrary numbers that are hard to imagine and thus feel very large.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Hubspot

JUNE 27, 2011

Without knowing if these people had any intention of buying, these one-on-one conversations were not leading to sales. 5) Optimized for long-tail keywords. River Pools knew it was best to target easier keywords when just getting started, and very specific words--or long-tail keywords--worked best.

Traffic 28

Traffic Long Tail Marketing Tactics Paid Search Agency 28

Hubspot

OCTOBER 4, 2013

This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search results -- especially for long tail queries, or “semantic search.”. What is Hummingbird?

Inbound Marketing 28

Inbound Marketing Google Long Tail Marketing eCommerce 28

Hubspot

JANUARY 20, 2020

For instance, let's say you find there's high monthly search volume (MSV) on the long-tail keyword , "How to improve your open-rate.". As Becker points out, "Just because SEO is a very high-intent traffic channel, doesn't mean it's the most important.". But this misses the bigger picture you should be exploring. A Final Word.

Keywords 86

Keywords Hubspot SEO Research 86

Hubspot

APRIL 18, 2013

Long-Tail Keyword Expansion. These are your long-tail keywords , things like "red capri pants in petite," or "Red Sox bleacher seats.". Sort by the keywords that have converted and try to identify those long-tail keywords, which will tend to contain a few specific product details. Competitive Campaign.

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Single Grain

FEBRUARY 13, 2024

This process makes it easy for businesses to rank for hundreds of different searches related to their products or services by creating a huge list containing hundreds of long-tail keywords. Here are a few to consider before you decide to scale out higher intent pages in the hundreds (or thousands): 1.

SEO 84

SEO Long Tail Marketing Marketing AI Lead Ranking 84

Hubspot

SEPTEMBER 5, 2013

Matt Cutts and the rest of the web-spam team offer webmaster guidelines, with a stated intention to “help Google find, index, and rank your site.” Will your search rankings suffer if you’re occasionally using long tail keywords in a slightly unnatural way? What Are the Quality Guidelines? There are no shortcuts.

High Quality Lead 28

High Quality Lead Google Guidelines Lead Scoring 28

Hubspot

OCTOBER 10, 2013

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. Personally, I''ve historically looked at keywords for which I get very little traffic to give me ideas for long-tail keyword phrases. We at HubSpot are known for being hopeless romantics. 30) "hubspot rentals".

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28