Hubspot

JUNE 27, 2011

Without knowing if these people had any intention of buying, these one-on-one conversations were not leading to sales. 5) Optimized for long-tail keywords. River Pools knew it was best to target easier keywords when just getting started, and very specific words--or long-tail keywords--worked best.

Traffic 28

Traffic Long Tail Marketing Tactics Paid Search Agency 28

Hubspot

SEPTEMBER 28, 2016

Brian Dean at Backlinko explains it best: “All things being equal, a page on an authoritative domain will rank higher than a page on a domain with less authority.”. Keep in mind, backlinks that come from aged domains hold more power than those that come from new domains. Do not stuff your blog with keywords!

Organization 28

Organization Tips Correlation Domain 28

Hubspot

JANUARY 20, 2020

Becker advises you start your keyword research with competitive analysis, which allows you to see what similar domains are ranking for that you're not. For instance, let's say you find there's high monthly search volume (MSV) on the long-tail keyword , "How to improve your open-rate.". Let's start with the basics. A Final Word.

Keywords 88

Keywords Hubspot SEO Research 88

Valasys

AUGUST 19, 2019

The format, look & feel of the pieces of content on the landing pages and on other pages driving website conversions such as “Thank You” page should be given special importance along with the format of text & the color section on the home-page or the primary domain of the website. Bringing It All Together.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent. Go for the relevant, long-tail keywords instead.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Single Grain

OCTOBER 6, 2020

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. I also predicted that a website's domain authority could impact post-update performance, so by using data from just one website, we eliminate additional variables. Here at Single Grain, we also update our content.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

accelerate agency

FEBRUARY 12, 2023

Which sites and domains link to you? How well do articles or posts answer reader intent? Domain authority – How relevant is the content to your specific industry? Understanding search intent. Mastering Search Intent: Types of Google Searches Performing a Google search is something with which we’re all familiar.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Single Grain

MARCH 29, 2023

HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. These keywords may have lower search volumes but tend to have higher intent and conversion rates. Commercial: The user has a purchase intent which may not be immediate.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Single Grain

FEBRUARY 13, 2024

This process makes it easy for businesses to rank for hundreds of different searches related to their products or services by creating a huge list containing hundreds of long-tail keywords. Here are a few to consider before you decide to scale out higher intent pages in the hundreds (or thousands): 1.

SEO 84

SEO Long Tail Marketing Marketing AI Lead Ranking 84

Hubspot

MARCH 27, 2019

In 2017, HubSpot experienced something that has never happened to us before -- our blog’s monthly traffic flattened. So, to boost your website’s engagement and, in turn, your domain authority, there's really only one way to do it -- you must attract and engage a loyal audience by creating high-quality content.

Lead Ranking 101

Lead Ranking Hubspot Lead Scoring Organization 101

Convert

MAY 12, 2022

While you may be tempted to build a keyword-first approach, SEO is all about understanding user intent and catering to it. Invest in a custom domain Set up Google Search Console and Analytics Choose a fast and responsive site Install useful SEO apps. Invest in a Custom Domain. Start a Blog to Target Long-Tail Keywords.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Hubspot

JUNE 18, 2019

Next, consider how your page content falls into the buyer's journey and visitors' search intent. Here are a few best practices for writing high-quality page content: Incorporate short and long-tail keywords naturally. Include your brand in the title, i.e. " The Ultimate Guide to On-Page SEO in 2019 — HubSpot Blog ".

Top of Funnel 101

Top of Funnel SEO Lead Scoring Lead Ranking 101

Hubspot

SEPTEMBER 13, 2017

Here on the HubSpot blog, we've been writing content for a long time -- more than 10 years. Instead of simply choosing particular long-tail keywords to write and optimize a blog post about to try to rank in search, this model more intentionally organizes a site architecture into topic groups. 3) Identify keywords.

Long Tail Marketing 76

Long Tail Marketing SERP Keywords Content 76

Valasys

AUGUST 6, 2019

KickFire recently incorporated all-new IP for the segment-specific firmographic & intent data targeting of the key accounts. AI & machine learning platforms such as Genesys Altocloud are already being used by marketers to drive sales by intent-based segmentation of the personas & audiences into refined clusters.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

accelerate agency

JANUARY 10, 2021

Search Intent: Types of Google Searches. A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. Which sites and domains link to you? How well do articles or posts answer reader intent? . That’s search intent.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

ClearVoice

MARCH 26, 2021

Intent-Based Keyword Research. Intent-based keyword research. It’s more important than ever that our keyword research focus on the intent behind a search query as much as it does on the term, itself. 6 steps to a comprehensive content gap analysis. Content Audit. Content Gap Analysis. Implementation. Metrics and Measurement.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

accelerate agency

AUGUST 10, 2021

Search Intent: Types of Google Searches. A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. Which sites and domains link to you? How well do articles or posts answer reader intent? . That’s search intent.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

BuzzSumo

FEBRUARY 21, 2017

The average shares and links per post are what most of us can only dream of: an average of 2,490 shares, and 275 links from unique domains, for each post. . Research from Hubspot to Neil Patel has also found that increasing content can increase both traffic and leads. Linking Domains. Original, Reference Content. Total Shares.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Each episode covers a few different topics. SEO Courses.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Single Grain

JUNE 26, 2020

Here are a couple of other points worth bearing in mind when optimizing for voice search: A) Use Long-Tail Keywords. Why You Should Use Long-Tail Keywords in Your SEO Campaign. Also referred to as “ user intent ,” you must pay attention to what your users are looking for. 3) Design for Mobile First.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

APRIL 5, 2019

That’s because Google is sophisticated enough to recognize your intent or the implications of your query. So how did Google evolve to understand their searchers’ intent and implications so quickly? In other words, RankBrain helps Google understand a searcher’s intent and serve the most relevant content to them.

Google 78

Google Long Tail Marketing Intent SEO 78

Scoop.it

JULY 28, 2022

You can also measure your marketing success from tools like Google Analytics, Google Search Console, and HubSpot Marketing. You can also use a keyword research tool to find long-tail question keywords among your audience and offer comprehensive answers. Your domain isn’t as strong as your competitors yet.

SEO 108

SEO Lead Scoring Lead Ranking Content 108

Hubspot

FEBRUARY 20, 2020

Ultimately, it's more important than ever to be intentional about your website and the content you publish. Pages with long load times. Lack of focus on user intent. Long introductions. It took us over one year, but we made a persistent, intentional effort in places we knew mattered most. Broken links.

Organic Leads 99

Organic Leads Lead Ranking Lead Scoring SEO 99

ClearVoice

MARCH 19, 2020

HubSpot offers a free SMART Marketing Goals Template to help you define, calculate and evaluate your goals. You probably have a document that lists the top 10 or so keywords and long-tail keyword phrases you want your overall website to rank for. Is the content segmented in a way that aligns with your strategy?

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Single Grain

JULY 1, 2021

Outbound, or external links, are hyperlinks that point from your domain to some other website. Third, there’s evidence that external links to authoritative domains can boost your Google rank. If that’s true and this product listicle post really misses the search intent, then it won’t rank even with a 1,000 backlinks pointing to it.

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140

Hubspot

AUGUST 26, 2016

Through the first five months, we blogged a lot, but we were really only targeting low-competition, long-tail keywords with very little search volume. Despite the competition, after applying the EDU resource link-building framework, over the next several months the number of referring domains and backlinks shot up.

Resources 28

Resources Education Lead Scoring Lead Ranking 28

Single Grain

JANUARY 16, 2023

Domain Authority: How to Increase Your Ranking Score from Scratch. Long-tail keywords are more specific and are known to provide better conversions. Why You Should Use Long-Tail Keywords in Your SEO Campaign. * Question-based articles like “Why” or “What” posts and infographics get 25.8% Backlinko ).

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Single Grain

JANUARY 29, 2020

Think about it: when discussing CRMs with your colleagues or managers, how many times did the name Salesforce or HubSpot come up? Let's take HubSpot for instance. Modern SEO is all about understanding user intent and preparing content accordingly. There are two reasons for it: Short-tail keywords are difficult to rank for.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

ClearVoice

JULY 17, 2023

Search-optimized content strategically uses keywords and takes into account user intent. Create content that addresses user pain points and answers complex queries: Publish helpful content that aligns with user search intent. Other types are long-form and live videos, user-generated content, podcasts, and infographics.

Work Management 94

Work Management Marketing Management Content Marketing Peer-to-peer 94

accelerate agency

OCTOBER 27, 2021

Instead, current SEO practices focus far more on the quality of the content, customer intent and ‘E-A-T’. Consider user intent This relates somewhat to creating good content, but it’s worth noting itself. As search engine technology develops, user intent becomes more important than user input. What’s E-A-T?

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

Instead, current SEO practices focus far more on the quality of the content, customer intent and ‘E-A-T’. Consider user intent This relates somewhat to creating good content, but it’s worth noting itself. As search engine technology develops, user intent becomes more important than user input. What’s E-A-T?

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

APRIL 27, 2021

Instead, current SEO practices focus far more on the quality of the content, customer intent and ‘E-A-T’. Consider user intent. As search engine technology develops, user intent becomes more important than user input. This involved: Collaborations with authoritative, expert domains. What’s E-A-T? Optimize your website.

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

Single Grain

JULY 3, 2023

For SEO, try both short and long-tail keywords with commercial intent but having low difficulty scores, and for Google Ads, add keywords that have a commercial intent but low CPC. Click on the Competitor Research tab on the top and enter the domain you wish to analyze.

SEM 52

SEM Paid Content Lead Ranking Lead Scoring 52

Optinmonster

AUGUST 27, 2023

HubSpot’s most popular lead magnet got 12,000 shares in a year. OpenSiteExplorer OpenSiteExplorer , by Moz, tracks page authority and domain authority for sites. HubSpot If you’re looking for a great example of content marketing, HubSpot is a good starting point. Ebooks Looking for a quick lead magnet?

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95