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Composable vs Packaged CDP: How Can We Help?

Customer Experience Matrix

“Composable CDP” has been consuming much attention at CDP Institute as we wrestle with how best to help buyers who are considering it as an option. Still, it’s clear the Self-Assessment isn’t helping buyers as much as we had expected, so we’re considering what other tools might be more useful.

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Freelancers Are in Trouble. Here’s How We Can Help

Contently

Freelancers power not only Uber and Lyft, but much of the media, marketing, and entertainment we love. What we can do to help. At Contently, helping freelancers has always been a core part of our mission. We’re aiming to raise $50,000 for the fund in April. workforce lists freelancing as their primary job.

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How We Help Brands Like You Develop a Content Marketing Strategy

Marketing Insider Group

At Marketing Insider Group, we meet with brands on all points of the content marketing journey. The post How We Help Brands Like You Develop a Content Marketing Strategy appeared first on Marketing Insider Group.

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Why We Need Influencer Marketing Reform (and How You Can Help)

Content Standard

At the 2018 Cannes Lions Festival , Unilever CMO Keith Weed called upon marketing leaders to usher in an era of influencer marketing reform and help eradicate shady practices, like buying followers, by demanding transparency from influencers. Recommended for you. For more stories like this, subscribe to the Content Standard newsletter.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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Who Are B2B Creators and Why Do They Matter?

Marketing Insider Group

It’s affected what we watch, how we shop, and the paths we choose in our careers. We’ve all seen the impact of YouTube stars and TikTok influencers. We’re not just talking about any influencers. But now, there’s something new on the scene: B2B creators.

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The Big Shift: How the Economy, AI, and Privacy are Changing Everything We Know About Marketing

Act-On

Even if they see the value and know how they can use your product, they’re postponing making a decision due to this overriding economic uncertainty. We care a lot about the quality and close rate of our different channels,” says Wendy. We don’t spam. We take pains to make sure our database is clean.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

We must find a way to create “Togetherness” and use the collective knowledge of each team to win. This means we must intimately understand the customer journey then implement tech that helps us provide an amazing customer experience. Jeff Davis is here to help you think differently about how Sales and Marketing should interact.

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Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

Every business asks the same question: How can we increase revenue? If you’re a sales manager interested in learning how to effectively manage your sales team, then this webinar is for you. As a sales manager, you’re tasked with not only answering this question, but directing your sales team to achieve goals and deliver results.

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What We Learned From Our Own Data-Driven ABM Strategy

Instead of wading through a series of vague “how-to kick-start your ABM strategy!” talking points, we thought it would be more helpful to examine an ABM program that ZoomInfo executed. In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%.

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How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. Here’s the thing: we have more channels, content, and technology to reach potential customers. December 14th, 2021 at 11:00 am PST, 2:00 pm EST, 6:00 pm GMT

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Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

As sales professionals if we don’t figure out how to leverage technology while keeping the human element we’re going to get replaced. The question we need to ask ourselves is – what can we do that a computer can’t? Where and how to add context throughout the sales process.

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The Definitive Guide to the Top 4 Sales Enablement Metrics

This guide will help you stay data-driven while avoiding data overload by focusing on four categories: Sales enablement. We break down how each metric is defined, calculated and how you can improve it. Sales effectiveness. Sales readiness. Sales engagement.

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7 Secrets of Effective Management for Remote Employees and Teams

Putting these processes into practice can help provide clarity when teams collaborate in real-time. In this white paper, we will review in more detail the challenges that virtual team managers face as remote work accelerates and how companies are successfully overcoming these challenges with creative problem-solving.

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Boost Team Engagement with Agile

Speaker: Anthony Crain, Agile Transformation Consultant at cPrime, and Zach Wolfe, Enterprise Customer Success Manager at Wrike

But how about managing both? How do we bridge the gap between technical and non-technical teams to create a holistically agile project? In this webinar, we will discuss: Achieving agility by increasing engagement and collaboration between technical and non-technical teams. The key is engagement. in one central location.