Scoop.it

MARCH 21, 2023

In this article, you’ll find SEO writing tricks to use in content for both a user and a search engine to love it. What does Google consider a reliable source, good enough to rank high? What does Google consider a reliable source, good enough to rank high? How to write and format those comprehensive articles?

SERP 80

SERP Long Tail Marketing Dwell Content 80

Navigate the Channel

NOVEMBER 21, 2023

1 – Video Marketing Takes Center Stage In recent years, the landscape of digital marketing has witnessed a remarkable shift towards the prominence of video content. This shift is not merely a passing trend but a fundamental transformation in how businesses engage with their audiences. This is where video marketing excels.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Go Beyond SEO

APRIL 16, 2024

In the next sections, we will explore the potential of Pest Control Website Design and how it can unlock growth opportunities for your pest control business. Use high-quality images and videos to showcase your services, facilities, and successful projects.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Tomorrow People

MAY 9, 2022

But how do you get started the right way? Having an intentional strategy can boost interest and productivity, as everyone is more likely to feel like they’re working towards one common goal: maximising the success of your external product launch event. It’s no secret – product marketing teams use a lot of jargon.

Product 156

Product Paid Search Agency Planning Broadcasting 156

Salesforce Marketing Cloud

DECEMBER 7, 2022

The way we connect with potential customers is by crafting personas and developing stories that help them envision a better future. It takes practice to craft stories that sell a vision to potential customers. Learn how one creative strategist gets inspiration from a role-playing board game. How do you research personas?

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Salesforce Marketing Cloud

APRIL 18, 2023

Dear Salesblazer: What is generative AI and how will it affect sales reps’ jobs over the next year? Generative AI uses simple prompts to create copy (like prospecting emails) and make recommendations (like suggestions for quick-win deals) that are critical to efficient sales processes. Let’s dig into each use case.

Generation 98

Generation Sales Qualified Leads CRM Work Management 98

Scoop.it

APRIL 13, 2023

720.000 video hours go to YouTube daily, and users consume 1 billion hours of video every day. billion active users, and 68% watch a video to help them make a purchase decision. YouTube ads receive viewer attention 84% of the time, and users are three times more likely to watch a video tutorial or guide than to read it.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

New North

AUGUST 14, 2023

“How many blog posts did we publish this quarter? ” If you’re a B2B marketer, at some point you’ve heard these questions in a marketing strategy meeting. They’re the symptom of a larger issue — marketing teams struggle to craft an overarching content marketing strategy designed to help their customers.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

Marketing Insider Group

MAY 22, 2023

More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response. Here’s our recipe for success when it comes to crafting your own prompts, and 111 examples of effective ChatGPT prompts for digital marketing! See how specific I was?

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. How can your business tap into B2B video? Let’s explore this a little further.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Zoominfo

MAY 21, 2020

We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. If a 60% response rate and 80% rate of engagement sound good, read on for a process-oriented approach you can use to get similar results. Sounds good to us!

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

ClearVoice

OCTOBER 23, 2023

Google’s Search Generative Experience (SGE) is an aggressive foray into AI-assisted search by the company that’s become synonymous with internet searching. While SGE is sure to please millions of users, a more important question looms: How will it impact SEO for business owners and content marketers?

User-Generated Content 52

User-Generated Content Paid Search Agency Intent Keywords 52

Hubspot

MAY 11, 2020

Although it can be tough to figure out how to build team morale virtually, the task isn't impossible. Using a bingo template , create a bingo card and schedule a quick game as a "brain break" for you and your team. Another plus — Bingo is easy enough to be built into a routine meeting. It can all be played over a video call.

Ad Building 101

Ad Building First-Mover Advantage Webinar Metrics Paper 101

Vidyard

MARCH 23, 2021

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success. Your video marketing strategy is every bit as important as execution. If your business is already off and running with video, congrats!

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Scoop.it

SEPTEMBER 21, 2023

Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. Today, I want to show you how you can use content curation to improve your content marketing strategy and grow your business. These sites are made using tools like the Scoop.it

Curation 81

Curation Click Rate Content Open Rate 81

sagefrog

NOVEMBER 14, 2023

A carefully curated palette should not only align with industry expectations but also distinguish your brand from the competition and tie your visual identity together under a common theme. Data Analysis: Examine your customer base to identify common traits and characteristics. Check out our ultimate guide to B2B display ads for tips!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

BOP Design

SEPTEMBER 27, 2023

While SEOs are experts in all things search and web designers are experts in all things website-related, the two parties do need to collaborate to create a successful website that search engines, like Google, can read and that also provide an ideal user experience (UX). This should be done in an organized, common-sense way.

Design 62

Design SEO Tips B2B 62

SpotMe Blog

AUGUST 18, 2022

But, why should you use closed captioning for your live events? It’s the craft of transforming speech into text in real time. Now we often use them at live-streamed events, meetings, and training courses. Let’s take a look at how closed captions can benefit your event! The use cases are countless!

Enterprise Management 105

Enterprise Management Work Management Marketing Management Software 105

MKT1

FEBRUARY 12, 2024

It's hard to know exactly how marketing is impacting revenue–and no one will agree on attribution ever. The MKT1 Method is a great primer for how to communicate about marketing in a high-level, first principles way with other teams. Find the newsletter, video, and slides here. Back to the post… 1.

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75

PureB2B

JUNE 23, 2022

The increase in remote and hybrid working has acted as a catalyst for the digital transformation that was already well underway, requiring B2B vendors to adapt how they communicate with their potential buyers. A quick Google search reveals a variety of ways you can attempt to categorize the different types of B2B buyers.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

Vidyard

JULY 27, 2022

Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. And even as buyers settle back into old norms, sellers are discovering that their virtual selling tools and tactics are helping them score more replies, meetings, and deals.

Template 73

Template Video Marketing Work Management FAQ 73

Marketing Insider Group

MAY 11, 2020

Because it’s a tool they can use for growth. It is customer-focused, answering important customer questions and meeting their needs and challenges. By using SEO and content insights as critical components, content marketing is increasingly more and more aligned with customer needs. And why do I need it now? Source: Aberdeen).

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

QuanticMind

OCTOBER 9, 2023

is to know your target audience—to fix your offer on a buyer persona and then craft something that will appeal to their wants and needs. For example, let’s say you’re running a promotion for your new whitepaper on Facebook, LinkedIn, and Google. You get the idea. The key here (as with all marketing, really!)

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

seo.co

MAY 10, 2021

There are multiple factors that determine how search engines perceive the quality of content. People don’t agree on exactly how long articles should be, but there’s no debate about the fact that long content in the 1,500+ word range tends to rank higher than short content. Just make sure you don’t overdo any of the phrases you use.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Buffer

JUNE 16, 2022

Social media plays a big role in how we exist on and offline. From the platforms we are active on to the type of content we engage with, it’s not unusual for people to form (and break) connections based on the platforms they have in common. How can social media impact your career?

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Huptech Web

APRIL 14, 2023

In this article, we will discuss how businesses can build brand awareness with unique digital experiences. Brand awareness refers to how familiar consumers are with a certain brand and describes how well consumers recognize and associate a brand with its products or services.

Ad Building 52

Ad Building Brand Identity Branding Customer Satisfaction 52

Martech

OCTOBER 18, 2021

Good morning, Marketers, how about CDP for service? He was responding to my growing sense that how vendors or customers refer to solutions is getting more and more blurred. Yahoo already offers In-Flight Sales Analysis for video, display, CTV, audio and other channels. Is your brand keeping pace with these changes?”.

Marketing Automation Services 108

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 108

Martech

OCTOBER 20, 2021

but on top of that, how Discovery has grown in Europe has been by buying a lot of different companies.” To understand how that part of Discovery Plus’s stack is structured, we spoke with Blueshift co-founder and CEO Vijay Chittoor. “They do use mParticle,” he said, “but it’s not their CDP.

Work Management 107

Work Management Marketing Management Marketing Analytics Tools Planning 107

The ABM Agency

MAY 26, 2023

We will discuss how to select the right criteria for targeting specific accounts and assess their potential value. Furthermore, we’ll dive into crafting personalized marketing plans with tailored email campaigns and content creation strategies that resonate with key decision-makers. How effective is account-based marketing?

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Start planning how to create video for your company now. Informative.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Hubspot

NOVEMBER 28, 2023

In this article, we discuss how sales and marketing collaboration makes a difference and provide tips and tools for making this collaboration more efficient. Table of Contents How can Sales and Marketing collaborate? Customers pick up on disparities in how the brand is presented or inconsistencies in responses from both teams.

Sales Management 69

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 69

Vision6

JULY 5, 2020

Here’s how to get started! What do you want people to think when they first meet your brand? One thing all marketers have in common is the frustration that comes with negative feedback on a content piece they worked super hard on. Include guides for all content forms like blogs, whitepapers, podcasts, videos, etc.

Content Marketing 90

Content Marketing Planning Allocation Marketing Analytics Tools 90

Sharpspring

OCTOBER 27, 2021

A few Google or Facebook ads can easily rack up thousands in ad spend per month. On average, 76% of Google Ads spending goes toward irrelevant keywords — failing to attract any actual customers. Rather than throwing money into advertising, here’s how you can craft a more cost-effective strategy.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

ClearVoice

APRIL 27, 2020

Before getting into it, you might be wondering: What exactly is a remote video shoot? It’s the process by which talent can generate content using their own devices to record themselves inside their home or office — while being directed by a remote producer, director or team of collaborators. . How can this be avoided?

Video Marketing 105

Video Marketing Skype Budget Programs Lock-In 105

SocialPilot

JANUARY 21, 2024

And yes, I will also share insights on how to avoid some common pitfalls that often derail influencer marketing campaigns. For the same reason I collaborated with Luke Shalom, who is nothing short of a triple-threat influencer for us. Who can use them? Who can use them? Who can use them? What’s more?

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Brandpoint

MAY 7, 2019

However, as we dug into the research in our 2019 State of Content Marketing for Financial Services report , we saw some common trends bubble up. Here are four of the top struggles cited by financial service marketers and examples of how content marketing can help ease the stress. So, how do you stay on top of the game?

Work Management 115

Work Management Marketing Management Ideal Customer Profiles Service 115

Hubspot

MAY 14, 2019

The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets, like tools, ebooks, or webinars. Conversational marketing is the ability to have 1:1 personal conversations across multiple channels, meeting customers how, when, and where they want.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101