SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Design elements (masthead, layout, etc.)

Newsletter 106

Newsletter Practices Analytics Optimization 106

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 91

Newsletter Template Email Marketing Design 91

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. That is a 40x ROI.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Marketing Insider Group

FEBRUARY 14, 2023

Email isn’t going anywhere anytime soon, and making sure your message stands out is becoming harder and harder to do. The average person receives 121 emails per day. One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line.

Creativity 325

Creativity Examples Marketing Budget Urgency Marketing 325

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Here’s how to make your messages stand out and grab attention. Personalized email is much more than simply auto-inserting the recipient’s first name. Personalized email is much more than simply auto-inserting the recipient’s first name.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Optinmonster

OCTOBER 28, 2021

Do you know how to create an email newsletter that will keep your subscribers informed, engaged, and turn them into loyal customers? Email newsletters are a vital part of your business’s growth. Plus, most email service providers (ESP) allow you to automate these campaigns. And so much more.

Newsletter 95

Newsletter Work Management Marketing Management Click Rate 95

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. Both consumers and businesses are gaining access to the most powerful set of tools ever created.

Marketing AI 101

Marketing AI Training Generation Budget Programs 101

Litmus

MARCH 27, 2024

Gone are the days of using only open and click-through rates to evaluate your email’s performance. Ready to lift your email reporting to the next level? Here are four metrics you should add to learn more about your audience and how to get more thorough insights on them using your email campaign performance.

Ideal Customer Profiles 92

Ideal Customer Profiles Click Rate Copywriting Newsletter 92

Trade Press Services

MARCH 11, 2024

Q: How has B2B trade magazine publishing changed over the last 25 years? Cory Sekine-Pettite: The core business of it hasn’t changed in terms of providing vital information; it’s just how we get it to people and how they consume it that has changed.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Martech

APRIL 23, 2024

Or their solution might deliver only one service, like email, sales contacts or social media posting and metrics, which is holding back your organization’s efficiency. Or their solution might deliver only one service, like email, sales contacts or social media posting and metrics, which is holding back your organization’s efficiency.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Vendors 87

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Key events are created and reported like previous conversions in Google Analytics.” For example, you could mark an important event like a purchase or newsletter subscription as a key event.

Merchandising 107

Merchandising Marketing Analytics Tools Conversion Lead Ranking 107

Litmus

FEBRUARY 20, 2024

At Litmus, we personalize our emails with purpose: to create tailored inbox experiences that go the extra mile—the kind that surprises and delights our subscribers (and goes beyond “Hello %%first_name%%”). It’s a new era of email, and we’re here for it ! We make good use of these in our Product Pulse newsletter.

Marketing AI 93

Marketing AI Personalization Newsletter Creativity 93

Heinz Marketing

JUNE 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing I’ve spent the better part of 2023 so far writing about email deliverability and optimization. Where it All Began What started me down this path in the first place was some really bad email metrics. Embarrassingly bad. Sometimes even in the dreaded spam folder.

Deliverability 102

Deliverability Email Marketing Optimization Work Management 102

Predictive Response

AUGUST 15, 2022

Email newsletters are designed to keep your audience up to speed on everything that is happening with your business. By ensuring that the delivery of your newsletter is successful, it does take significant time and planning to craft the best one to share intentional messages. Does your business need an Email Newsletter?

Newsletter 98

Newsletter Template Ad Frequency Eye-Tracking 98

Lake One

AUGUST 16, 2023

From writing catchy ads to brainstorming email hooks or creating trendy socials, marketers have their work cut out for them. That’s why for this month’s Lake One FieldNotes, our newsletter, we decided to walk and walk and solely use AI to write an email. In this case, Lake One FieldNotes.

Paid Content 82

Paid Content Newsletter Creativity Advertisements 82

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? Having released a robust offering of new platform features over the past few months, let’s take a look at six of them and how they can help B2B marketers shine.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

SendGrid

AUGUST 23, 2022

Creating an effective newsletter can help make engaged and lifelong customers. Learn how to write a great email newsletter with our tips. The post How to Write a Top-Notch Email Newsletter (22 Tips) appeared first on SendGrid.

Newsletter 116

Newsletter Tips Effectiveness Email Marketing 116

Martech

APRIL 5, 2023

It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. For your emails to convert, it takes more than writing a few lines and hitting send. Everything plays a role in your email success, from the health of your email database to your copywriting skills.

Deliverability 113

Deliverability CAN-SPAM Lead Scoring Lead Ranking 113

ConvertKit

NOVEMBER 3, 2021

You’re doing everything you know to grow your email list and make your business more profitable. Setting up a newsletter referral program multiplies the impact of your work to gain subscribers and make more sales. Let us show you how. What is a newsletter referral program? And it’s working!

Newsletter 133

Newsletter Acquisitions Webinar Metrics Communities 133

Optinmonster

MARCH 13, 2023

Are you looking for ideas for your email newsletter signup forms? The more newsletter subscribers you get, the greater your potential revenue. In this article, we’ll share some inspiring newsletter signup examples along with best practices you can use to create your own. What Is an Email Newsletter Signup?

Newsletter 83

Newsletter Examples Template Display 83

ClearVoice

NOVEMBER 4, 2022

How would you learn what you need to know? We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. By following top marketing blogs, you can ensure you are not contributing to that noise but rather creating engaging, quality content that adds value.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

ConvertKit

AUGUST 4, 2021

Every time a new subscriber joins your email list, they’ve let you into what’s arguably the most personal space on the internet: their email inbox. That’s what welcome emails are for. Build a loyal community with newsletters. Create your free newsletter. What is a welcome email and why is it important?

Examples 145

Examples Newsletter Template Landing Pages 145

MKT1

MARCH 14, 2024

If you want to see demos from a handful of startups changing how marketers market, come to our 2nd AI showcase on 3/21. If you are interested in sponsoring our newsletter, email us at sponsorships@mkt1.co It’s time to get specific. Broad and horizontal approaches to marketing no longer work. Maybe they never really did?!

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Liveintent

NOVEMBER 9, 2021

Newsletter programs have seen a massive boom since early 2020. Newsletters have seen such tremendous success that publishers across a variety of industries have recently launched their own newsletter programs or doubled down on their existing efforts. Email newsletter monetization.

Newsletter 125

Newsletter Budget Programs ROAS Advertisements 125

Scoop.it

FEBRUARY 22, 2024

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Buffer

APRIL 7, 2022

You probably check your email every day, whether for work or personal reasons, and so do millions of other people. As a result, newsletters are an excellent vehicle for reaching an audience, whether you have a brand or you’re trying to build one. Ghost has a great guide to getting newsletter sponsorships. Why use Revue?

Newsletter 116

Newsletter Twitter Domain Advertising Mediums 116

Martech

FEBRUARY 19, 2024

Utilization of project templates: Marketing work management platforms let teams create standardized templates for reproducible projects that happen often. This guarantees consistency and efficiency across similar projects like webinars, newsletters, blog posts, etc.

Work Management 119

Work Management Marketing Management Resource Management Allocation 119

Optinmonster

NOVEMBER 11, 2023

Do you want to learn about the different types of emails? Emails are pivotal in keeping us connected. However, not all emails are the same. There are various types of emails, each serving a unique purpose and audience. You may also consider sending a discount or special offer in your welcome email. Let’s go!

Lead Ranking 71

Lead Ranking Newsletter Email Marketing Lead Scoring 71

Litmus

FEBRUARY 7, 2024

In this new era of email, first party data matters more than ever. Measuring email opens alone is not enough to gauge email performance. Email engagement is gold, but subscriber expectations are skyrocketing almost as fast as your email workload and complexity is growing. Start your free trial today !

Webinar Metrics 91

Webinar Metrics Personalization Newsletter Planning 91

ClearVoice

MAY 12, 2022

You want to learn how to create interesting newsletter content, don’t you? You’re sick and tired of seeing zero clicks, no engagements, or worse, no one’s opening your newsletters at all! If you’ve just about had it and you’re looking for reliable tips to create interesting email newsletters, then I’m glad you’re here.

Newsletter 90

Newsletter Burn Rate Content Open Rate 90

Litmus

MARCH 6, 2024

Every email has a purpose. Designing calls-to-action for email Types of calls-to-action Primary CTAs Secondary CTAs Styling calls-to-action Styled text links Rollover effect How many calls-to-action are too many? As email marketers and designers know, there’s more to conversions than simply adding a button to your email.

Email Marketing 112

Email Marketing Planning Design Mobile Marketing 112

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. After that, how to improve prompts to get even better answers from me. Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns. I am trained with MarTech content. Understood?

Budget Programs 103

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 103

Liveintent

SEPTEMBER 8, 2022

Because consumers look at native ads 53 percent more than display ads and create an 18 percent increase in purchase intent, advertisers are chomping at the bit to incorporate the format in their campaigns. With NCP, you can seamlessly blend your marketing messages into premium email newsletter content. billion in 2023.

Curation 118

Curation Relevance Advertisements Advertising 118

Lenny's Newsletter

SEPTEMBER 21, 2023

He is also the author of Evidence-Guided: Creating High-Impact Products in the Face of Uncertainty and publishes a popular product management newsletter. Brought to you by Ezra —The leading full-body cancer screening company | Vanta —Automate compliance. Find the transcript for this episode and all past episodes at: [link].

Youtube 116

Youtube Lead Ranking Lead Scoring Ad Exchange 116

Scoop.it

AUGUST 16, 2022

Email remains the most effective channel to boost business profitability and enhance the brand reputation. You need to have the right thought process and create emails with engaging content and attractive offers that stand out. These newsletters can be sent at a predefined cadence like weekly, monthly, and quarterly.

Curation 85

Curation Newsletter Business User-Generated Content 85

Predictive Response

JANUARY 7, 2023

Email Marketing is an essential marketing tool that every business should have in place. However, these numbers only make sense if you have a plan or strategy in place to make sure you are getting the most out of the time and resources spent creating your email campaigns. How Do You Develop An Email Marketing Strategy?

Email Marketing 109

Email Marketing Marketing & Strategy Marketing Strategy Effectiveness 109