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B2B Email Design Best Practices for More Effective Email Marketing Performance

Launch Marketing

Email marketing is a powerful channel for B2B marketers to distribute content, reach audiences and encourage action. As email marketing has evolved, including new technologies and platforms, the way B2B emails are designed has also evolved. What was once a commonality among B2B emails is not necessarily the case anymore.

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20 Examples of Best Email Marketing Campaigns

SendX

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. But it's hard to find emails when you are looking for them! That's why we have compiled a list of 20 email campaigns of different types and from a variety of industries.

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How to Audit your Email Campaigns for Better Results

Webbiquity

Are your your email campaigns effective? Are you sure your messages are reaching the intended recipients? Perhaps it’s time to put your email marketing through an audit. What is an Email Marketing Audit? Why Should You Conduct an Email Audit? How to Audit Your Email Campaigns.

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E-Commerce Personalization: Everything You Need to Know

SmartBug Media

E-commerce personalization refers to the practice of tailoring individual customers’ shopping experiences to their personal preferences and behaviors. Why is personalization important for an e-commerce business? Personalization is important for an e-commerce business for two primary reasons: It helps to improve the customer experience.

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Email modules: How to actually scale unique emails with confidence

Litmus

You might’ve heard about modular email templates for years but haven’t made the jump. So what exactly are email modules and should you use them? The simple answer is yes, and unlike other questions in email, there’s no “it depends.”. The simple answer is yes, and unlike other questions in email, there’s no “it depends.”.

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Email Banner Dimensions: Designs That Convert

Vision6

Email banners have emerged as vital tools for conveying your message and establishing your brand identity from the moment your recipient opens your email. But what are the optimal email banner dimensions and how do you design your email so it displays perfectly on every device and screen?

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How to Use Snippets in Marketo

SmartBug Media

Dynamic content allows people to receive different versions of the same email. Quick updates to store or school hours in email footers are one example. Email preference details that change when states or countries update privacy laws. When Should I Use Snippets? Names and contact information for sales reps.

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