KoMarketing Associates

MAY 3, 2022

As marketers turn to data and analytics to help them achieve their key objectives, new research indicates that intent data, in particular, is helping them reach their goals. The majority of respondents (71%) are challenged by outdated data, while 64% do not have the time or resources to implement a more effective process.

Intent Data 265

Intent Data Class Intent Planning 265

KoMarketing Associates

JULY 20, 2021

Lead nurturing is a critical part of marketers’ strategies, and new research indicates that email is continuing to help them in their efforts to attract customers and prospects. Although email is helping marketers in this area, many still think that there is room for improvement, according to the report.

Lead Nurturing 295

Lead Nurturing Allocation Email Marketing Banner Ads 295

KoMarketing Associates

FEBRUARY 8, 2022

Demand generation remains a critical objective for marketers, but new research indicates that not all are leveraging data to help them achieve their goals. However, 72% of respondents claim that their existing data-driven marketing strategy is only “somewhat successful” at helping them meet demand generation goals.

Demand Generation 265

Demand Generation Marketing Report Demand Generation 265

KoMarketing Associates

SEPTEMBER 9, 2021

Now, new research suggests that it has also evolved into a critical channel to help them throughout the COVID-19 pandemic. Sprout Social conducted its “Sprout Social Index XVII: Accelerate” report, and data showed that 47% of marketers claim that social data is viewed as a resource that influences strategy for multiple teams.

Social Media 207

Social Media Demand Social Marketing Media 207

KoMarketing Associates

JULY 14, 2021

However, as their marketing teams continue to evolve, there is an increasing interest in this resource to drive revenue and achieve key objectives. They want Martech that helps them leverage data and customer intelligence to grow revenue.”. It’s pretty clear what’s on the minds of marketers,” wrote the authors of the report. “As

Spending 292

Spending Budget Programs Gartner CMO 292

KoMarketing Associates

APRIL 13, 2022

Additionally, most respondents (64%) stated that their marketing budgets are increasing from last year, which indicates they’ll likely have the resources to reach their goals. In general, the majority of marketers (37%) are “confident” that they will be able to achieve their marketing objectives in 2022, and 31% are at least “hopeful.”

Personalization 239

Personalization Marketing Budget Content Statistics 239

KoMarketing Associates

JANUARY 26, 2022

About 64% stated that they do not have the time or resources to implement an effective process, while 52% still don’t have a standard operating procedure for marketing and sales teams to keep data up to date. Most marketers (42%) find customer data useful for personalization, while 38% said it’s helpful for email marketing initiatives.

Acquisitions 221

Acquisitions Marketing Strategy Marketing & Strategy Advertising Agencies 221

KoMarketing Associates

MARCH 3, 2021

“Marketing and sales automation are great tools to leverage scarce resources and accelerate digital lead generation,” wrote the authors of the report. Automating a flawed strategy seldom helps.”. But simply owning the tools is not enough. They must be deployed in a way that allows them to be effective.

Growth Marketing 292

Growth Marketing Studies Automation Marketing Management 292

KoMarketing Associates

NOVEMBER 10, 2020

As marketers look to resonate with their target audience through providing better a customer experience, new research shows that marketing technology (martech) is helping them lead the way. In general, most marketers (69%) say they have invested in martech to accelerate digital transformation. The Growing Investment in Martech.

Advertising Channels 293

Advertising Channels Digital Transformation Statistics Custom Publishing 293

KoMarketing Associates

OCTOBER 15, 2020

Lack of time/staff/resources (48%), lack of quality data (35%) and lack of budget (33%) remain the top barriers to success. Personalizing the customer experience is a tactic that many marketers have leveraged, and previous research shows that it can help organizations stand out from the competition.

Planning 250

Planning Customer Surveys Marketing Budget Creation Marketing Plans 250

KoMarketing Associates

DECEMBER 17, 2019

What should we try next year that we didn’t have the resources for before? We have a few resources to help: 5 Steps to Successfully Map Your Content Strategy for the New Year. As with most things, what’s holding a lot of marketers back from creating video content is a combination of time and resources.

Statistics 157

Statistics Marketing Budget Marketing & Strategy Marketing Strategy 157

KoMarketing Associates

JUNE 23, 2021

Marketers have begun focusing more on the customer experience, and previous research shows that making this a top priority is helping some of them gain a competitive advantage. Customer Experience for a Marketing Advantage. At least 33% say that it is at least “somewhat important.”.

Budget Programs 168

Budget Programs Forrester Custom Publishing Statistics 168

KoMarketing Associates

JANUARY 2, 2018

If your organization’s financial resources are like ours, investments need as clear a tie as possible to bottom-line business performance. For example: a few months back we helped a client implement and configure a new Google Tag Manager initiative. Utilize Platform-Specific Resources. Meeting Observation.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

DECEMBER 8, 2021

Tracking buyer journey benchmarks throughout the journey helps businesses determine where buyers are falling out of the funnel — and provides key insights into how to keep them on the path to conversion. This activity generally occurs in the discovery phase, when users are looking for resources or solutions. Social media mentions.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

DECEMBER 20, 2022

As we head into 2023, think about what is important to your business (or your clients) and how the right conversions can help you keep meaningful data. Keeping enhanced measurements on allows GA4 to start tracking certain metrics right out of the box, which can be a huge help when you’re first setting up your GA4 instance.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

KoMarketing Associates

APRIL 22, 2020

The post looked at how digital marketing agencies were dealing with the current crisis and what tips they might have to help others weather the storm. However, as marketers, and specifically as digital marketers, we have the data to help us determine what is working and where we should be spending our money. Or is there?

Budget Programs 156

Budget Programs Optimization Paid Search Agency B2B Marketing 156

KoMarketing Associates

SEPTEMBER 1, 2020

Other obstacles include lack of budget/resources (42%), targeting of leads (38%) and a lack of data on leads (29%). In terms of the digital tactics that are helping marketers build relationships for lead conversion, social media (55%) is at the top of the list.

Lead Generation 161

Lead Generation Marketing Report Generation Ad Building 161

KoMarketing Associates

JANUARY 16, 2018

There are a number of B2B content marketing infographics available to help adopters and those looking to implement a strategy understand its importance. With this in mind, we’ve put together a short list of graphics that can help inform your content strategy as it launches and matures. The History of Content Marketing.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

KoMarketing Associates

JUNE 30, 2021

There’s nothing like directly tying a metric to compensation to help a marketer focus on it. It’s not a good use of resources to try to use every lead generation tactic available. This is especially true for marketers with limited resources. The chart below may help to shape what you track, and even which channels you try.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

KoMarketing Associates

JULY 22, 2020

Matched audiences are an important way to reach the exact decision makers and influencers within your target audience on LinkedIn, ensuring you are using your budget and resources to the best of your ability and allowing for successful campaigns. . Contact Targeting: uploading a list of email addresses of users.

Linkedin 373

Linkedin B2B Marketing Advertising Agencies Paid Search Agency 373

KoMarketing Associates

JULY 26, 2018

There are numerous tips and strategies that can help B2B content writers be more effective and efficient. Here are a few hacks to help you start seeing better outcomes from your content marketing : 1. Take advantage of any real-life resources available. Maximize Time & Resources. Know Your Audiences.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

JUNE 23, 2020

Data and analytics are now driving many marketers’ personalization efforts, and new research shows that it’s been a mixture of both first- and third-party information that is helping them craft effective strategies. Organizations see traditional issues like wasted resources and an inability to rely on analytics.

Personalization 156

Personalization Statistics Differentiation Analytics 156

KoMarketing Associates

APRIL 9, 2019

We’ve also included a handful of tools that aren’t primarily known as pay per click tools – but if you know how to use them, they can really help B2B lead generation campaigns. It can help you: analyze your ppc strategy and your competitors’ strategies. 15 Free Resources to Discover & Learn Google Analytics (from Google).

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

JANUARY 22, 2019

Below we outline a few resources and places to start when researching and formulating a winning strategy for yourself, your company, or your clients. What platforms and strategies will help you to get there? It’s a time-consuming space, and you need to be clear about what you’re after before putting the resources and efforts behind it.

Social Media 122

Social Media Webinar Metrics Media Marketing & Strategy 122

KoMarketing Associates

AUGUST 1, 2017

Resources like LinkedIn’s State of Sales 2017 report further support why this social media network can be so impactful for B2B marketers. This might be based on role requirements (such as the Marketing Solutions Help Center ) or simply a function of time, interests, and focus. LinkedIn Platform-Specific Resources.

Resources 139

Resources Linkedin B2B Marketing B2B Thought Leadership 139

KoMarketing Associates

JANUARY 23, 2018

Random high-quality content will not help. Heck – even relevant-but-off-message high-quality content really won’t help. While quality alone won’t get you results, if you’re creating the right content, then quality can help. So despite all the talk about how we have to create high-quality content, that alone won’t help you.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

DECEMBER 5, 2017

For us, the best way to do that is to deliver tangible value to our entire community (free and paid) by helping our users stay on top of the latest in marketing technology. So I’m investing in technology and specifically technology that helps me with predictive modeling and data management. What are you focusing on for 2018?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

JUNE 7, 2018

Below are some of the issues that come with up with content that is too narrow, as well as tools, tips, and resources to breath fresh air into your topics: How Knowledge Bias Affects Content Marketing Efforts. multiple choice might be helpful here if you’ve researched options using the tools mentioned earlier in this article).

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

APRIL 5, 2018

Paid search provides help in this arena, which I believe more firms will recognize and act on over time.”. Most respondents (38 percent) said that they turn to their in-house teams and SEO software more than external resources for help with SEO. Do you see this percentage changing at all? ABOUT GRAYSON KEMPER.

Small Business Marketing 177

Small Business Marketing Paid Search Agency SEO Marketing Budget 177

KoMarketing Associates

DECEMBER 5, 2018

As illustrated in a resource from Moz on internal linking, the basic HTML for a hyperlink is as follows: <a href="[link]. SEO practitioners and resources often refer to components of an HTML hyperlink when illustrating best practices and factors that have an impact on SEO, link “visible / anchor text” as listed above.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

KoMarketing Associates

OCTOBER 6, 2016

In turn, these resources are becoming more critical to achieving their objectives. For an answer to this question and insight into the use of these resources, we spoke to Nimish Vohra, the senior vice president of marketing at Regalix. WHAT WAS THE MOST SURPRISING STATISTIC OR FINDING TO YOU? ABOUT NIMISH VOHRA.

Analytics 227

Analytics B2B Marketing Tools B2B 227

KoMarketing Associates

JANUARY 12, 2017

In terms of the resources marketers use to take advantage of opportunities, 95 percent said they trust marketing automation to do its job. B2B marketers are already predicting a shift toward AI in terms of resources that can help them accomplish their marketing goals. The Use of AI in B2B Marketing.

Customer Surveys 123

Customer Surveys Email Marketing Personalization DemandBase 123

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. In what has become a tradition five years running, here are some of the resources our team members have discovered and / or utilized throughout the year.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

MAY 6, 2020

Promoting the live streamed event prior, as well as ensuring company employees are aware and involved on social media during the live stream, will help to aid efforts and increase engagement and reach for the event. Pay Attention to Your Messaging. — KoMarketing (@KoMarketing) April 30, 2020. Don’t Forget About Influencer Marketing.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

APRIL 30, 2018

In terms of how much they trust these resources, the majority of B2B buyers said they primarily rely on their own prior experience with the product. Utilizing a free trial and receiving a referral from a friend, colleague, or peer also appear to help customers during the decision-making process.

Consulting 161

Consulting Buy Peer-to-peer B2B 161

KoMarketing Associates

JUNE 19, 2018

As I was relaxing this weekend and watching a few of the matches on TV, I couldn’t help but to notice some striking similarities between the World Cup and something I am much more familiar with – B2B content marketing strategy. Budget and Resources. Qualifying. Promoted Content: 5 Steps to Take Before Launch.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

KoMarketing Associates

FEBRUARY 11, 2016

Be an Industry Resource. Whether the content is written by your organization or not, putting a personalized spin on it is what sets you up to be a resource in your industry. Over time, your brand will grow in the mind of the audience as a reliable resource in the industry, potentially helping you grow your leads and customer inquiries.

Newsletter 120

Newsletter Marketing Mix B2B Marketing Curation 120