Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Hubspot

JANUARY 6, 2021

You've established the various stages of your sales process. Here, we'll go over what that means, how to most aptly measure it, some steps you can take to improve yours, and some of the best resources available to get the most out of your sales process. But how do you know if it's actually working? How to Measure Sales Effectiveness.

Process 96

Process Effectiveness Top of Funnel Work Management 96

Contently

AUGUST 28, 2017

We even trade some personal banter once in a while. But a few slip through the Gmail cracks, pushed down below important emails from colleagues and unimportant outreach emails with subject lines like “HUGE WEBSITE PROBLEM – I CAN HELP.” Every few months, I pitch a story to an editor I’ve known since last year.

Process 119

Process Marketing Proposals Stats Outreach 119

Tiecas

APRIL 5, 2024

Industrial marketing strategies often encompass multiple channels like trade shows, SEO, and targeted paid advertising. Even a basic outline brings clarity and helps you measure results against defined goals. Channel mix: Prioritize where you’ll reach your audience (website, trade shows, SEO, etc.),

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

SmartBug Media

DECEMBER 22, 2023

Mastering the art of trade show marketing requires going beyond conventional strategies. You can approach trade shows with one of two marketing strategies: developing one theme for all events you attend or customizing your strategy for each show. These priorities intertwine, shaping the intricate evaluation of trade show success.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Martech

JANUARY 25, 2024

Dig deeper: How to map your selling process to the way your B2B customers buy: A case study Q: One of the common criticisms of B2B marketing is that it doesn’t focus enough on brand building and brand awareness. And if we help them get that research done, that’s very important. Business email address Subscribe Processing.

Work Management 104

Work Management Marketing Management Database Marketing Lead Gen 104

Webbiquity

SEPTEMBER 7, 2021

Web scraping is the automated process of extracting and organizing publicly available information on the Internet. The web scraping process. After you have extracted the data from the selected Internet repository, it has to be cleaned, processed, and organized so that it can be further analyzed. Trade secrets.

Ethics 276

Ethics Copyright Privacy Internet Marketing 276

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The Lead Generation Process. Get answers to these questions about lead gen — and so much more! Lead Scoring.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Trade Press Services Newsletter

FEBRUARY 1, 2024

Incorporating just one new skill into your marketing efforts can help transform old strategies into new, fresh initiatives. Failure Is Part of the Process Don’t let Groundhog Day marketing trap you in an endless loop of the same old strategies. With creative thinking and continuous improvement, you can break out of the rut.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Zoominfo

DECEMBER 15, 2020

So whether you’re expanding into new territory, prepping for next year’s round of new hires, or deploying marketing campaigns, following these B2B tips and tricks will help your B2B efforts during the holiday season. Smooth Out the Sales Process by Mastering Objections. “I Generate More Leads from Trade Shows and Events.

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Martech

MARCH 20, 2024

they also will help you avoid potential cultural issues or misunderstandings in terms of translations. Additionally, they can help you acquire a new domain for your website, including negotiating with a broker if necessary and checking availability for social media handles. Business email address Subscribe Processing.

Enterprise Management 117

Enterprise Management Work Management Marketing Management Brand Identity 117

LeanData

NOVEMBER 22, 2022

With a looming market downturn, trade shows can be an expensive marketing play. So when the average cost per lead at a trade show is $811 , every prospect counts. . Better Trade Show Follow Up . This outdated process is frankly an expensive, ineffective use of time for employees meant to be selling, not researching.

Trade Show 98

Trade Show Cost per Lead Buy ROI 98

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. Trade shows offer a unique opportunity for organizations to form real, human relationships with their prospects that other marketing tactics just can’t provide. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Martech

MARCH 11, 2024

Beyond removing outdated or duplicate records, implement processes to validate the quality of incoming data and standardize data formats across your database. All this helps in data accuracy and more effective segmentation that can benefit from identifying inactive or less engaged customers for re-engagement campaigns. Get MarTech!

Cost per Acquisition 133

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 133

The Marketing Blender

DECEMBER 20, 2023

Now, research suggests they are 80-85% through their decision-making process before human interaction. The Resurgence of Traditional Tactics: Trade Shows Trade shows are making a comeback, but the effectiveness of these events relies on optimization and a clear understanding of their role. Onward and upward!

Planning 98

Planning B2B Marketing Marketing Plans Work Management 98

Lead Liaison

DECEMBER 1, 2022

Companies struggle finding easy and fast ways to transcribe contact information from documents such as business cards, trade show badges, resumes, and handwritten notes. In this article we discuss these solutions and examine the trade-offs for why you would use one method over the other.

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

Customer Experience Matrix

OCTOBER 29, 2023

The Institute added the RealCDP checklist * in 2019 to attach more specifics to the definition in the hopes of helping buyers ensure a system that called itself a CDP could actually support the use cases they expected a CDP to support. So there’s more happening here than a simple data transfer or API call.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Salesforce Marketing Cloud

DECEMBER 20, 2023

It helps to follow a framework. Get the guidelines ‘Companies treat their LLMs as trade secrets’ Transparency in AI has always been important, but came to the fore with the October publication of the Foundation Model Transparency Index. These are our guidelines for responsible development. Looking for more AI success tips?

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111

The Point

MARCH 18, 2020

But don’t communicate even a HINT of “things are bad, our service/product/solution can help.” Like inbound, well-crafted nurture programs keep your brand top of mind and help ensure that the companies looking to take that next step in the buying process think of you first. If nothing else, lead nurturing.

Demand 243

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

Trade Press Services

FEBRUARY 19, 2024

immigration law is extremely complex, and the process becomes more challenging and competitive as the number of applications grows. The Best (and Worst) Practices for Establishing Expertise Navigating the complexity of this process requires staying up to date with current requirements and changing regulations.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

B2B Marketing Insights - WE

JULY 3, 2018

Like so many other companies, we used to struggle to effectively execute the marketing process steps. Does your organization struggle to follow the process necessary to effectively execute your marketing strategy? When it comes to marketing process steps, sometimes it’s just easier to shoot from the hip.

Lead Ranking 64

Lead Ranking Process Lead Scoring Planning 64

Lead Liaison

JUNE 14, 2023

Universal lead capture puts your business in control of your data and gives you the opportunity to execute your business process in a repeatable fashion, from one trade show to another. Not being able to show your management team a centralized dashboard of trade show leads and make comparisons from event to event?

Lead Capture 97

Lead Capture Cost Lead Liaison Trade Show 97

Webbiquity

JANUARY 19, 2021

Stripped to its essence, big data is a volume of data so large that traditional data processing tools and methods such as Excel spreadsheets or text processors can’t handle it. “ To gain value from this data, you must choose an alternative way to process it.” – Forbes. Velocity : Represents how fast the data can be processed.

Marketing AI 284

Marketing AI Marketing Analytics Tools Terms and Conditions Work Management 284

The Point

JANUARY 24, 2013

Key to designing an effective lead nurturing program is taking stock of your current lead management process. Giving sales a voice in the process will help ensure that, as an organization, they feel they have a stake in the new lead management program and won’t feel it’s being foisted upon them by marketing.

Lead Management 100

Lead Management Process Work Management Sales Qualified Leads 100

Martech

APRIL 19, 2023

DI helps guide decision-makers with actionable insights using optimization, simulation, and decision-analysis techniques. The focus of DI is not just on the technology but on how it augments human decision-making processes. Having this kind of visibility facilitates navigating trade-offs between competing objectives.

Allocation 122

Allocation Marketing Attribution Enterprise Management Marketing AI 122

Navigate the Channel

AUGUST 8, 2023

Many companies who exhibit at trade shows spend thousands of dollars—some spend millions—in an effort to attract new customers and show off new and improved products. Even though trade show costs continue to increase, attendance is still one of the main ways to meet new customers, making it a worthwhile investment—when done well.

Trade Show 65

Trade Show FAQ Mobile Marketing Social Media 65

Martech

FEBRUARY 8, 2024

Concerning dedicated marketing personnel for overseeing AI models, 39% have specialized staff, 21% do not, and 37% are in the process of training or upskilling their staff. China Trading Desk’s China Marketing Maestro is an AI tool for understanding Chinese consumers. Business email address Subscribe Processing. Get MarTech!

Marketing AI 101

Marketing AI Allocation Zoominfo ROAS 101

Navigate the Channel

JUNE 5, 2023

You may think planning the months up to your biggest tradeshow is the most important in your trade show strategy. It is crucial, but some of the hardest work to move you from leads to sales comes after the thrill of the trade show is gone. This will help you clearly identify between repeat customers and new ones.

Trade Show 65

Trade Show Cost per Lead Thought Leadership Marketing Budget Creation 65

Marketing Insider Group

MAY 2, 2023

But what if you could trade in your old approach for a strategy that’s more reliable (and a lot less messy)? Doing so will help ensure that your audience’s data is handled responsibly, ultimately creating a positive user experience. Offer a discount, personalized offer, or exclusive access to content to let them know it’s a fair trade.

ROI 232

ROI Webinar Metrics Privacy Content 232

Webbiquity

MAY 3, 2022

The live events industry will rebound, but with new processes and priorities. You can find the full report here , and a helpful summary from Practical Ecommerce here.) 84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. Here are a few more. Image credit: Emerald Xcelerator.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Marketing Craftmanship

JULY 10, 2023

Providing all employees with basic marketing and sales skills can help your B2B firm to grow and succeed. Intrinsic (or “consultative”) selling is what converts prospects to clients, and not including those practitioners in the sales process can handicap your firm’s growth potential.

B2B Sales 130

B2B Sales Cross-Selling Work Management B2B 130

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. This builds a loyal following of buyers.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Navigate the Channel

OCTOBER 12, 2022

It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button.

Trade Show 65

Trade Show Marketing Budget Creation Paid Search Agency Bundling 65

Valasys

APRIL 4, 2024

The development of AI technologies, which have been disruptive to the traditional B2B landscape dominated by static catalogs and manual processes is mediated by data analytics, in this way a transition from manual processes towards systems based on artificial intelligence (AI).

Marketing AI 40

Marketing AI Trends B2B Customer Satisfaction 40

Stevens & Tate

SEPTEMBER 24, 2022

While SEO is an intrinsic tool to have, the quality of the content you provide on your site is what keeps buyers there and hooks them in to your sales process. Buyers as well as industry leaders will turn to your brand to help solve their problems as you make them more aware of the issues they face. Thought Leadership.

Top of Funnel 139

Top of Funnel Thought Leadership Planning Trade Show 139

Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Tools like progressive profiling and marketing automation help you collect valuable buyer data gradually. Need proof? These terms signal higher purchase intent.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Navigate the Channel

NOVEMBER 8, 2023

At the beginning of the marketing process, namely during lead generation, the numbers game is in full swing. Trading Short Term Savings for Long-Term Viability Personalization may cost more in the short term, whether you hire a third party specialist or invest in a business intelligence package. We’re all blind going in.

Lead Gen 65

Lead Gen Personalization B2B Marketing Ideal Customer Profiles 65