Anything Goes Marketing

MARCH 9, 2008

You may recall I blogged about a concept called the Blogletter (combo of email newsletter and blog posts). Here's the truth - the blogletter will be arriving very soon and will revolutionize the way some companies can create and execute an email newsletter or any email campaign. Other advantages?

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Anything Goes Marketing

DECEMBER 15, 2008

While the product that a customer has purchased can help you segment them, is that what they are truly interested in and can you go further in your segmentation (say based on their title or geography)? For example, you can include a column on your newsletter that promotes upcoming events. These items really should work together.

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Anything Goes Marketing

JANUARY 26, 2010

Not a marketing sherpa (that name is already taken) but a marketing automation sherpa as my job is to guide marketers on a journey to help them reach their goals. For example, if you’re sending a newsletter, you may have a corporate email address such as newsletter@company.com as the address the newsletter is coming from.

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Anything Goes Marketing

JANUARY 27, 2008

I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips. Here are a few items I liked: Send a text follow up email to those that didn't open or click on your initial newsletter/event (my tip: automate this process if possible using email automation tools).

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Anything Goes Marketing

NOVEMBER 16, 2008

I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. Reuse your email newsletters by ensuring they are posted on your website. This is a simple one but it's surprising how many e-newsletters remain only in email format.

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Anything Goes Marketing

SEPTEMBER 6, 2006

He has also started an email newsletter by capturing email addresses. People forward his newsletters on to others and so on. These people would come to his site and helped build up his brand. In the beginning, Darren used to comment on around 100 blogs a day! Darren also stresses keeping it real and writing with emotion.

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Anything Goes Marketing

DECEMBER 12, 2006

As a blogger, one of my goals is help others in marketing (specifically B2B marketing) better understand the e-marketing landscape. A very good newsletter that I subscribe to is the ROI Revolution News that is created by Google to promote its services - specifically Google Analytics. Until next time, Chad H. Why is that?

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Anything Goes Marketing

APRIL 16, 2006

It's helping me keep track of a bunch of feeds without sending me 2000 emails. I may even start unsubscribing from email newsletters and just use the RSS reader. I was playing around with some RSS feeds such as My Yahoo and Feed Reader but I really am loving BlogLines. Who's with me? Have you started to do the same thing?

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Anything Goes Marketing

SEPTEMBER 20, 2006

You know the ins and outs of blogging and you think that you can help businesses setup their own blogs - think again. If you're looking for a good resource on how to align your expertise with your potential clients, sign up for the weekly newsletter on Rain Today.

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Anything Goes Marketing

AUGUST 20, 2006

Have an email preference page in which the person can opt-out of say your webinar invites but still get your newsletter. Have additional contact information - link to customer support, a 1-800 number These simple and easy concepts can help you get the most out of the investment that you made to acheive the opt-in in the first place.

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Anything Goes Marketing

FEBRUARY 25, 2007

If you read Anne Holland's weekly email newsletter, you will typically hear her preaching to e-marketers to TEST, TEST, TEST. While this can be more difficult, it can save you time in trying to determine what is the key element that will help you reach your e-marketing goals. at least a few hundred times.

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Anything Goes Marketing

MARCH 7, 2007

By lead nurturing , I mean such practices as sending regular newsletters that demonstrate the expertise of the company in a particular industry inviting a prospect to a webinar and/or live event that provides tips to the target market and portrays you as a leader in your space. This is crucial. Sales and marketing can work together.

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Anything Goes Marketing

NOVEMBER 27, 2006

RSS Feeds Feed Advisor : If you're looking for web feeds to add to your website, newsletter blog or just for your personal research, consider checking this site out. This type of social ranking provides the RSS feed with added credibility and helps you navigate amongst the millions of feeds out there.

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Anything Goes Marketing

APRIL 7, 2010

Let’s take a closer look at these sources of fear when it comes to pulling the email trigger to help marketers break free from their “email frequaphobia”. ”We You can also take advantage of technology to at least help with the campaign execution piece.

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Anything Goes Marketing

APRIL 5, 2009

By transactional email, I’m referring to the automatic email that you receive when you sign up for a newsletter or download an e-book. Follow up emails that are part of the welcome email campaign may include sending the latest newsletter, or key videos and/or documents based on the information provided. Education programs.

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Anything Goes Marketing

MARCH 24, 2009

Over Me SiriusDecisions , a leading source for business-to-business sales and marketing best-practice research and data, recently indicated that while the sales team may be suffering, best in class companies are repositioning their marketing strategies and tactics to help them out.

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Anything Goes Marketing

APRIL 21, 2010

Have a look at these and see if you’re company is following them: Easy Access to Customer Support : This is a no-brainer yet there are many companies out there that make you jump through many hoops to get the help you need. In addition, Wind could consider sending an additional monthly e-newsletter.

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Anything Goes Marketing

APRIL 5, 2006

If you're into marketing, get their weekly newsletter. Getting your customers to be your advocates is always a great idea but sometimes they need a kick in the ass so a viral campaign can help out. Marketing Sherpa put out another great article on viral campaigns. I suggest checking it out.

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Anything Goes Marketing

SEPTEMBER 30, 2006

MarketingSherpa recently published a case study indicating 28.24% increase in their newsletter Click-through rate when they switched their "offers" column to the left of the email from the right side. As you can see from the image above, the preview pane default is to see the top left of an email.

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Anything Goes Marketing

SEPTEMBER 6, 2006

This is no different from a marketer saying "Where am I going to get quality content for our email newsletter." This was similar to a situation that in which I discussed the idea of helping a client create a lead nurturing (maturation) program using emails that are sent out periodically based on user activity.

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Anything Goes Marketing

MARCH 18, 2007

Therefore a phone number may not be needed if someone is registering to receive your newsletter. As I've recommended earlier in the post Why B2B websites fail , one of the strategies you can employ is asking for basic information at the beginning of your interaction and asking for additional information for each subsequent interaction.

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Anything Goes Marketing

SEPTEMBER 28, 2006

If you're a larger organization, I suggest looking at an agency or consultant to help you get moving. If you do, think about including some small marketing messages such as a link to an upcoming webinar or event, a link to the latest copy of your newsletter, or a link to your new product/service offerings.

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Anything Goes Marketing

JANUARY 25, 2007

Just because you are targeting a business, does it need to be all about newsletters and white papers? person for help. This is all great and has proven to be effective but is there another way to bring the same excitement that B2C marketers use to B2B? It's Time to get Interactive. The PEBCAK I.T.

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Anything Goes Marketing

MAY 28, 2006

I've also started to catch up on some of my millions of email newsletters and blog feeds that I get. While this was overwhelming at first, I make sure that I only subscribe to the what I feel is the most useful to keep my ear to the technology highway and what will help me sponge up all I need to know.

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Anything Goes Marketing

FEBRUARY 21, 2009

In this post, I want to concentrate on the use case in which a user either signs up for a newsletter or to access resources from your website. Just because a web visitor signed up for a white paper or a newsletter on your website and you have pasted a nice picture of the rep on your autoresponder doesn't give anyone the right to call them up.

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