Biznology

JANUARY 4, 2016

If you’ve used only free tools, you might be wondering how they can help you with search keyword research. Yes, using more accurate paid social listening tools is better, but even the free tools can help. Here’s how.

Keywords 80

Keywords Social Media Research Long Tail Marketing 80

Biznology

JUNE 22, 2015

pulls their data from Google’s autocomplete — so what you’re viewing are often tasty, long-tail keyphrases. This long-tail data, some argue, isn’t as easily accessible in Google’s Keyword Planner. SEMRush can help. It’s an easy way to see up to 750+ keyphrases in one place.

Cost 80

Cost Tools Long Tail Marketing Broadcasting 80

Biznology

JULY 5, 2016

That will be SUPER helpful.” The real reason why, however, is that this campaign is a hybrid A-list and long-tail campaign. ” — Shelley from My Journey to Fit. “I really like how you make it easy to insert the photos into my site by offering code right under the picture of the product.

Outreach 140

Outreach Blogger Media Advertorials 140

Biznology

FEBRUARY 24, 2014

This guides you and helps with differentiation for your brand. This refers to “long-tail” vs. “short tail” keywords. Did these tips and tools help you see how to jump-start your SEO? You might need to add a word, brand name or location to achieve a high rank for your business.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

FEBRUARY 20, 2014

Here’s what you’ll need to know before the launch of every campaign, which will help you set project expectations: 1. With the iteration of Penguin you’ll want to make sure you’re utilizing various keyword strategies such as exact match, partial match, branding, naked URLs, and long tail anchor text. The unique value.

Link Building 80

Link Building Ad Building Ideal Customer Profiles Long Tail Marketing 80

Biznology

JULY 17, 2018

While it’s not quite a work slowdown, influencers put in the sort of energy and time commensurate to how much you value their time, influence, and the amount of work they’ve invested in becoming successful as a creator and online celebrity, no matter how long tail or niche. This needn’t be a war.

Budget Programs 135

Budget Programs First-Mover Advantage Ad brokers Long Tail Marketing 135

Biznology

JANUARY 24, 2017

But even in our wheelhouse, the long-tail, the micro-influencers, there’s a lot of value even if you’re budgeted to pay. or call or text me at +1 202-352-5051 and I’d be happy to help. If you have any questions about influencer marketing or alternatives to ads , please pop me a note at chris@gerr.is

Advertising Agencies 80

Advertising Agencies Paid Search Agency Budget Programs Long Tail Marketing 80

Biznology

NOVEMBER 28, 2016

It became clear to me that comparisons like the ones in that table could be perceived in a few years as being ageist, and that it would not necessarily help us to actually understand the differences between people. It helps us to create a simple model of how life works and simplifies our decision making.

Generation 80

Generation Comparison Long Tail Marketing Bundling 80

Biznology

OCTOBER 4, 2011

He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers. Image via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Biznology

DECEMBER 19, 2011

Many businesses have one long list of questions and answers on one FAQ page, but none of the answers are very deep. An FAQ page is a great place to target some long tail keywords that can result in increased traffic. Therefore, frequently asked questions should be used as a resource to create additional web content.

FAQ 80

FAQ SEO Long Tail Marketing Wikipedia 80

Biznology

DECEMBER 19, 2011

Many businesses have one long list of questions and answers on one FAQ page, but none of the answers are very deep. An FAQ page is a great place to target some long tail keywords that can result in increased traffic. Therefore, frequently asked questions should be used as a resource to create additional web content.

FAQ 80

FAQ SEO Long Tail Marketing Wikipedia 80

Biznology

JULY 9, 2014

Do you often find it difficult to get new technology approved even when you know it will help drive increases in non-paid traffic and revenue? How do we help the enterprise understand the role of SEO more clearly and apply it to a plan to grow business holistically? How quickly are you able to define your SEO strategy?

Enterprise Management 80

Enterprise Management Buy SEO Marketing & Strategy 80

Biznology

JULY 26, 2013

Without the clear and measurable product sales or limited, easy-to-track campaigns, service-driven companies, such as digital marketing companies, may have the most difficulties following the long tail back to ROI. With a CRM, automated alerts and follow-ups help your representatives stay on top of all customer contact.

Marketing Management 80

Marketing Management Service Business Paid Search Agency 80

Biznology

OCTOBER 14, 2013

The keyword tool measures up to six months of historical data and is ideal for long tail keyword research, since the data is based completely off of organic information and not paid data. KEYWORD EYE : is a cool little tool to help you conduct keyword research. BING WEBMASTER TOOLS : Contains an organic keyword research tool.

Keywords 80

Keywords Resources Google Long Tail Marketing 80

Biznology

OCTOBER 18, 2013

I’ve argued for years that Google’s only interested in growing your brand if it helps their customers—and their bottom line. Imagine how much more effective your thoughtful, creative, passionate, artistic ads can be when positioned alongside crappy, automated, generic listings. That doesn’t mean you can’t do both.

Paid Search Agency 80

Paid Search Agency Search Marketing Work Management Marketing Management 80

Biznology

NOVEMBER 19, 2012

This is the principle of “Short vs. Long Tail Keywords.” Do these 10 measurements help you see how SEO builds your business online? Keyword Search Volume : It’s important to know the search volume of keywords. Choose based on the unmet need your brand fills and where you chances of a top rank are best.

Cost Per Click 80

Cost Per Click SEO CPC Marketing Analytics Tools 80

Biznology

OCTOBER 2, 2012

“How do I clean bad search results from Google” Folks don’t often get onto Google with a set of keywords or a professional industry style guide to help them choose the la phrase juste. To ask them when they would search for were they involved in a particular scenario and needed someone to perform a service like yours?

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

DECEMBER 2, 2010

In a previous post, I showed how a very specific long tail search inquiry can produce a Google one-box result that is prominently placed in the SERPs (search engine result pages). If someone says to me in a conversation that "I have heard that the Cancer Treatment Center of America in Philadelphia is the best place to go for help."

SMB 80

SMB Long Tail Marketing Internet Marketing SERP 80

Biznology

APRIL 15, 2014

And, there’s much more for LinkedIn users via mobile: LinkedIn Contacts, an iOS app to help you keep up-to-date with everyone you’re associated with on LinkedIn, including birthdays, anniversaries, job changes, and promotions; there’s LinkedIn Pulse, a business-centric source for industry news. Are you sure?

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

OCTOBER 21, 2014

As part of the campaign, I’ve partnered with a top-50 social media influencer to help me extend my network. In addition, my staff is doing a long tail outreach, including upwards of 4,000 influencers. My client also has their media list.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

MAY 6, 2014

It took me a while to register the importance of my long tail blogger outreaches. He told a very good story that helped explain the nature of the community to me — which is also a perfect analog to the virtual online community. This is an important differentiation.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

SEPTEMBER 23, 2014

” Mizuno USA hired me to join their AOR, McKinney, to help them leverage the power of online influencers and social media to help introduce an online runner’s community they were launching called the Mezamashii Project. Long Tail Blogger Outreach. I’ll be presenting from 12:15PM until 12:45PM EDT.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Biznology

DECEMBER 27, 2016

Help Google help you optimize your content for search. Micro-influencer marketing is the new long tail. Influencer outreach is more PR than marketing or advertising. Becoming a reddit Internet sensation. Launching your social campaign with guns blazing! Your team is the best content source for search.

Best Practices 146

Best Practices Long Tail Marketing Blogger Outreach 146

Biznology

JUNE 14, 2016

Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† Check, check, check, check, and check! OK, now on to tools. An explicit no.

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. Be grateful (nobody is required to help you). Waiting for class.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Biznology

OCTOBER 18, 2016

Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 theses from The Cluetrain Manifesto ). “We

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

SEPTEMBER 10, 2013

Read more… Target Twitter followers using a theory of everyone — I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend. Just how do you pitch a blogger?

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Biznology

NOVEMBER 1, 2011

The details are murky (and if you do know details, please help me out in the comments) but before that happened, Google was able to build an entire new product: real-time search results. Google+ was deployed too soon to really be able to invest in down the long-tail. Back on July 3rd, Twitter cut Google off.

Google 80

Google Twitter Work Management Facebook 80

Biznology

MARCH 5, 2013

I needed all the help I could get because who owns their own Concept2 rowing machine anyway? Seriously long-tail with a limited audience. Why not, right?

Facebook 80

Facebook Burn Rate Long Tail Marketing Content 80

Biznology

JULY 3, 2012

Helping him do that is the best way to win him over and get your content shared. Same thing for these bloggers: they’ve been around for a long time. You don’t know how many times there have been long-tail, lower-ranked blogs that have never, ever, been kissed by any sort of agency or brand.

Blogger 80

Blogger Outreach PR Advertising Agencies 80

Biznology

JANUARY 7, 2014

You’ll be all hot and ready at first but you’ll probably never make it — at least not without my help. A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. Blog wasn’t built in a day. Mark my words.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Biznology

JUNE 25, 2012

The Internet offers so many opportunities to mathematically create world-views that can help us make marketing decisions on expected sales and where they’d be coming from. The Internet offers so many opportunities to mathematically create world-views that can help us make marketing decisions on expected sales and where they’d be coming from.

Keywords 80

Keywords Paid Search Agency Purchase Intent Conversion Rate 80

Biznology

FEBRUARY 19, 2013

In fact, my dentist knows how much I gnash my teeth so he sold me a guard long ago. SEO to Help Doctors and Physicians Put a Lid on Operating Expenses (prweb.com). A little bit of hazing to see if you can take a punch or if you ’re just going to log-off immédiatement! Tout de suite! Are you tough? Do you spook easily?

Planning 80

Planning Work Management Advertising Agencies Marketing Management 80

Biznology

JUNE 4, 2013

Here’s some very helpful and powerful advice from Guy Kawasaki, much of it in his own words, some of it my editorial commentary: Treat your profile like the Twitter News Network. The goal is to get to masses of people because you don’t know who can and will help you. (If Forget the influentials.

Twitter 80

Twitter CAN-SPAM Social Media Internet Marketing 80

Biznology

APRIL 23, 2013

I have always called this long-tail blogger outreach (though I would love your help with choosing a new name for it) because it focuses on the B-Z-list bloggers, the online influencers who are often overlooked by most social media teams at digital agencies. Before long, hundreds of email replies stream in.

Blogger 80

Blogger Outreach Social Media PR 80