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How to Create a Lead Capture Page in WordPress (The Easy Way)

Optinmonster

Do you want to skyrocket your email list and transform visitors into leads and paying customers? A lead capture page lets you add optin forms to collect email addresses from visitors. But when done right, a lead capture page can do much more than that. What Is a Lead Capture Page?

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Seven Powerful B2B Lead Generation Processes and Tools

Webbiquity

B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. They can help generate a bigger and better lead pipeline across any business and industry. The tool can help with automating email campaigns and setting important reminders. Guest post by Robert Jordan.

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Why Inbound Marketing Solutions Are Integral To Your Success

Stevens & Tate

Successful inbound marketing solutions help make your company easier to find online and nurture potential leads through the buyer’s journey. Inbound marketing is incredibly effective because it’s a long-term strategy that allows leads to be nurtured at their own pace.

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Top 10 marketing automation tools every marketer must have

ClickZ

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

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Conversational marketing: What it means for your social media strategy

Sprout Social

Relying on one-way communication channels like lead capture forms won’t cut it. And lackluster customer service experiences lead 50% of consumers to switch to a competitor. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Chatbots are here to help.

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Demystifying Engagement: How to Connect with Your Audience

Lead Liaison

Liz King Caruso started her business on Twitter, but after connecting with like-minded individuals via social media, her Twitter account blossomed into a fully-fledged events business. Virtual event platform features like chat options, live Q&A, and upvoting questions are helpful for this purpose.

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How to Prepare for a Successful Trade Show

Lead Liaison

We’ve compiled a comprehensive list of tasks to help you prepare for a successful trade show. Evaluate lead capture options – Most trade shows partner with a lead retrieval provider for exhibitor lead capture. Consider an event lead management solution, like GoExhibit!