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Seven Powerful B2B Lead Generation Processes and Tools

Webbiquity

Sales Automation: A sales automation tool helps with the lead generation process as well as moving sales prospects through the sales funnel. At the top of the funnel, offer a white paper, ebook, checklist, or a free industry guide. At mid-funnel, invite prospects to register for a webinar or a free trial.

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Top 10 marketing automation tools every marketer must have

ClickZ

Perfect for: a turbocharged lead capturing engine. Launched in 2012, LeadSquared is a marketing automation tool that helps to drive leads effectively through a company’s sales funnels. The tool effectively accelerates the lead capture process by capturing leads from various sources, such as, email, campaign and websites.

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Why Inbound Marketing Solutions Are Integral To Your Success

Stevens & Tate

Rather than bombarding potential customers with ads, inbound marketing relies on providing valuable content that draws customers in. They will then be more willing to sign up to an email list via lead capture forms on your website or blog. These tactics are often intrusive and can be easily ignored or blocked by consumers.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. Lead Capture. Leads are the essence of most B2B marketing campaigns. Real Analytics.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. Lead Capture. Leads are the essence of most B2B marketing campaigns. Real Analytics.

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How to Get More B2B Traffic and Leads with Effective and Relevant Content

Valasys

Understanding your audience on each platform like Facebook, Instagram, Linked In, and Twitter will benefit you in developing the best content strategy for providing effective and relevant content. Marketers can easily promote content across social media sites such as YouTube, Twitter, Linked In, and Facebook.

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A 14-Point eCommerce Launch Checklist for New Store Owners

Optinmonster

OptinMonster is a powerful conversion optimization software that helps capture leads, reduce cart abandonment, and increase overall sales. It allows you to create attractive and attention-grabbing lead capture forms, such as popups, slide-ins, and floating bars.