Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

SmartBug Media

AUGUST 27, 2021

Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. Our entire business revolves around using paid media to help drive inbound marketing. Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Sprout Social

JULY 1, 2021

On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is.

SEO 122

SEO Top of Funnel Buyer Personas B2B 122

accelerate agency

MAY 9, 2020

Worthwhile results can only come through hard work over a long period of time. Rethink your use of long tail keywords. We all know that long tail keywords are important. Understanding the long tail keywords associated with your niche helps you to write content which users really want.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

nDash

MAY 10, 2021

Google developed this feature to help users find the best matching words or phrases for their main keyword. Use Google Suggest for Identifying Long Tail Keywords. Finding long-tail keywords using Google Suggest is as easy as typing in your main keyword and watching what happens. What does that mean? Keywordtool.io.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Hubspot

APRIL 22, 2020

If you're a marketer that has thrived on search engines, it could be helpful to familiarize yourself with how the up-and-coming generation aims to discover new products, events, experiences, or information online. Gen Z searches long-tail keywords more frequently than older age groups.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

nDash

AUGUST 25, 2022

Online content writing courses can help you achieve these goals. Once you understand the realities of content writing, taking an online course can help you navigate your journey. . Taking a course on content writing will help today’s content writers meet tomorrow’s demands and changing landscape. Top Content Writing Courses.

Course 98

Course Content FAQ Long Tail Marketing 98

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. This is information you can use to not only solve your problem but also save money while doing so! What Is Inbound Marketing? The best part?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

The Lead Agency

AUGUST 8, 2019

Businesses that blog witness their monthly leads rise by 126% more than those who don’t” – HubSpot If you want to achieve exceptional results through blogging, differentiation is key. Google’s algorithm is centred on delivering valuable information to users and blogging is a practical way to do just that.

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

Hubspot

MARCH 19, 2020

But SEO efforts don't just help you reach organic traffic goals — they can also help you achieve your brand awareness and lead generation goals, as well. Here, let's explore how SEO can help you meet all your marketing goals, even if those goals don't require organic traffic. You can include short-tail (e.g., "AI")

Lead Ranking 101

Lead Ranking Traffic SEO Lead Scoring 101

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Keyword research helps you: Determine what topics people are talking about. Use the Right Keywords. Update Old Content.

SEO 87

SEO Tips SERP Content 87

EveryoneSocial

FEBRUARY 26, 2019

Below, you’ll learn how to amplify your B2B content marketing strategy to help you grow your company’s reach, drive more quality leads, and boost web traffic. Yet, for B2B, content production and promotion can produce consistent results in the long-term if approached correctly. Your content ROI will suffer in the long-run.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Hubspot

JANUARY 29, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Sometimes, the insight you get can help you shape more sound, thoughtful sales efforts — giving you a framework to help you better understand your prospects and how to cater to them. But there's a flip side.

Blast Campaigns 55

Blast Campaigns Impressions Custom Publishing Software 55

Martech

MAY 26, 2023

Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? That’s where AI steps in to lend a helping hand. They can even help in your social media marketing efforts. They save you time and help catch those sneaky typos or grammar slip-ups that undermine credibility.

Marketing AI 88

Marketing AI Work Management B2B Marketing Management 88

Hubspot

DECEMBER 22, 2020

Is your content helping searchers accomplish the task they need to complete? If you run longer tests , you can also learn how a specific keyword's demand fluctuates from month to month, which will help you set more accurate expectations with your SEO team. HubSpot pioneered the buyer's journey in B2B before it was a big thing.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. Including keywords in authoritative and helpful blog posts can drive traffic to your website. People skim articles for tidbits of information rather than read them thoroughly. DemandMetric ). WordPress ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Hubspot

JANUARY 24, 2020

For instance, you might create some H2 sections surrounding popular long tail keywords related to eCommerce, like "five steps for creating an eCommerce business" or "best social media tools for eCommerce". Sectioning off different parts of a webpage keeps information organized and broken up in a comprehensible way.

Tagging 98

Tagging eCommerce Classified Ads Long Tail Marketing 98

Hubspot

MARCH 3, 2020

30% of Google searches are for local information. Source: HubSpot via Google ). It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. Target long-tail keyword variations. Source: comScore ). Get reviews.

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Hubspot

APRIL 2, 2018

Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

SEPTEMBER 19, 2017

Like the magnificent architectural wonders that hold up The Pantheon in Rome, pillars will help you hold up your blog's architecture, too. Pillar pages help organize your website and blog content architecture according to the changing ways people are now searching for information. What Is a Pillar Page? Why Create Pillar Pages.

Long Tail Marketing 73

Long Tail Marketing Keywords Buyer Personas Hubspot 73

Hubspot

JANUARY 29, 2020

Essentially, the Google ads keyword planner is a free resource you can use to research keywords, generate keyword ideas, and help you with your pay-per-click strategy. When your keyword ideas come up, the keyword planner will also help you come up with other related keywords to add to your search. Plan search engine ads.

Keywords 98

Keywords Paid Search Agency Google Ads 98

Optinmonster

FEBRUARY 21, 2024

We add more information to our content to make it better and more relevant. But rather than writing a brand new post, we simply take that old pillar article and freshen it up which makes it easy for users to always find the most helpful content. Then, he hoped to get long-term search engine traffic as a result.

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

SmartBug Media

APRIL 2, 2020

But the Buyer’s Journey is one of the most important aspects of SEO because search engines like Google ultimately want to help buyers find what they're looking for. Beware of being overly focused on the qualitative side and not allowing data to inform what you are optimizing for. What Is Alignment and Why Is It Important? Pain points.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

JUNE 5, 2019

You find that many of those walking into your store tend to talk with your employees for advice and end up leaving with you in mind, but clearly look elsewhere for better prices now that they're more informed. This will help bring your overall CPA down. Identify and expand on long-tail keywords.

PPC 77

PPC eCommerce Long Tail Marketing Advertisements 77

SmartBug Media

DECEMBER 19, 2022

Keyword research is the process of gathering data and determining which words, queries, and phrases will help you not only rank well on search engine results pages but also draw qualified people to your site. Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Keyword Research.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

SmartBrief - Marketing

SEPTEMBER 25, 2023

However, I frequently stumble across research that is particularly interesting for one reason or another – often articles that may not help my dissertation but instead result in an article like this one. Let’s not even get started on what Hubspot, Tablea and Domo can do for your reporting and tracking. All of that is great.

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

Hubspot

MAY 31, 2018

Natural language processing helps systems like Alexa, Siri and Google Assistant "understand" what you say. Natural language generation helps them "respond" to your queries. Says search expert Duane Forrester at Yext: “If we look at pure search results, AI is deep in the mix, helping to sort the results we do still read.

Marketing AI 73

Marketing AI Forrester Long Tail Marketing Act-On 73

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. One of the most helpful features of Keywordtool.Io Google Trends. Keywordtool.Io. Google Ads Keyword Planner.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

Moz

FEBRUARY 24, 2021

Pew Social Trends noted in a recent essay that much like Millennials, who faced the Great Recession during their coming-of-age years, Gen Z will be affected by the pandemic for a long time to come. However, Fast Company presents this information in a new light by explaining that they actually have “8-second filters”.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

SmartBug Media

JUNE 30, 2020

To help companies manage the potential headache of moving an event to digital, companies like Hopin have stepped into the spotlight. If you’re looking for a tool that will manage your next event so you can focus on engaging with your attendees, take a look at how Hopin can help. Create Phase One Assets. Conduct Speaker Outreach.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Valasys

NOVEMBER 23, 2022

To answer this, we have cumulated some statistics –Research by ‘Social Media Today’ shows that 97% of search engine users search online to find a local business, and a total of 46% of Google searches seek local information. For SEO that is solely focused on voice, you must investigate and identify long-tail keywords. Conclusion.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Outgrow

SEPTEMBER 23, 2022

Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co. About our guest: Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com , the most popular blog on the internet devoted solely to the nexus of marketing and technology. It just sort of help keep your focus.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Lake One

APRIL 23, 2019

Keywords are a critical component for SEO strategy because they play a significant role in helping your website rank on SERPs. The Long and Short of It. Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long Tail Keyword: How do I identify keywords for B2B SEO?

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Is the Content Really Failing? New to keyword research?

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Biznology

FEBRUARY 24, 2014

But subscribing to an email, downloading product information, registering for a trial offer or buying something from your site does. This guides you and helps with differentiation for your brand. This refers to “long-tail” vs. “short tail” keywords.

SEO 80

SEO Tools Tips Long Tail Marketing 80

SmartBug Media

AUGUST 24, 2023

HubSpot's content management system (CMS Hub) is not your average CMS. HubSpot’s fully integrated, user-friendly solution aligns marketers and salespeople while lowering the need for technical expertise and giving leadership a clearer picture of the efforts powering their company.

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

Golden Spiral

MARCH 28, 2019

You overcame your some of your lingering inbound marketing fears (and helped executives do the same). You scaled back your outbound efforts, hired a content marketer, redesigned your website, reallocated ad budget to digital mediums, became active on social media, and purchased HubSpot. Website traffic hasn’t skyrocketed.

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74