Marketing Insider Group

OCTOBER 15, 2020

The guidelines should empower your employees to become brand advocates by using the correct messaging and tone. Your social media policy needs to include important legal, conflict, and personal account guidelines to protect your company. Do your social platforms lose an organic feel? Personal Account Guidelines.

Social Media 363

Social Media Media Guidelines PR 363

ClickZ

OCTOBER 9, 2019

Bynder provides a suite of tools to help organizations create, manage, and control their branded content. The new tools, Digital Brand Templates and Brand Guidelines, help facilitate content creation quickly and without the need for a designer. Brand Guidelines. Digital Brand Templates. logos, fonts, colors, etc.)

Guidelines 78

Guidelines Template Digital Asset Management Brand Identity 78

Martech

MARCH 27, 2024

Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. Some 86% of marketers already invested in gaming say it’s of growing importance in their organization, according to “Changing the Game: How Games Advertising Powers Performance.” Guidelines. Image: IAB.

Advertising Agencies 108

Advertising Agencies Planning Mobile Advertising Budget Programs 108

QuanticMind

MAY 21, 2020

This is no small matter: the wrong choice can cost your organization a lot of time and money, not to mention add a lot of stress to your day. Here are the top four guidelines we think you should consider when selecting a performance or digital marketing agency for SEM. Define your marketing goals. Who on your team is doing the work?

Advertising Agencies 79

Advertising Agencies Paid Search Agency Guidelines Ad Agencies 79

DealSignal

FEBRUARY 22, 2024

Table of Contents [Open] [Close] Overview of Google and Yahoo Spam Ban Google’s Enhanced Email Guidelines Who will this affect? By tightening their guidelines, Google and Yahoo are stepping up efforts to safeguard their users while also pushing senders towards more responsible and effective email practices.

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52

Martech

OCTOBER 17, 2023

Combining AI with automation for maximized benefits Advertising automation has become an indispensable capability, enabling both agencies and enterprise-level organizations to overcome traditional growth challenges associated with large ad programs including execution complexity, eroding margins, and time constraints.

Marketing AI 121

Marketing AI Advertising Agencies Allocation Advertisements 121

Marketing Insider Group

JANUARY 18, 2021

The Americans with Disabilities Act (ADA) protects disabled people from discrimination and it has released guidelines to help you create a website that is easily accessible to all communities. For a few decades, new buildings have had to follow specific rules to have ADA compliance, like having a wheelchair ramp and elevator in the building.

Marketing Websites 263

Marketing Websites Guidelines Paid Search Agency Internet Marketing 263

Convince & Convert

FEBRUARY 21, 2024

Even if you have a rule against it, your employees probably use ChatGPT for work. If you have not already given them guidelines or training, now is the time. These are powerful tools that can help your organization. It may take your organization months to cement more specific and in-depth AI-use policies and guidance.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

DivvyHQ

AUGUST 6, 2019

In content collaboration, there are often many challenges, but just like sports, should the practice have rules? Would content collaboration rules empower or hinder your team? Is Content Collaboration Possible Without Rules? So, to uphold the edicts of instant and constant, don’t you need content collaboration rules?

Rules 65

Rules Work Management Marketing Management Content 65

Martech

FEBRUARY 13, 2024

Starting in April, Google will enforce new rules for brands sending over 5,000 emails daily to Gmail addresses. But Google is also providing more explicit sender guidelines that cite a spam rate of.03% 03% (or 3 out of every 1,000 emails) as a threshold for brands to avoid. In contrast, if a limited-time campaign (e.g.,

CAN-SPAM 120

CAN-SPAM Acquisitions Click Rate Purchase Intent 120

Martech

JUNE 1, 2023

Marketing work management tools can benefit your organization in a number of ways , including adding productivity and efficiency. Here is an example of guidelines to follow. Your organization might use email or messaging apps like Slack differently, but this is at least a good place to start. A meeting (virtual or in-person).

Knowledge Base 87

Knowledge Base Work Management Guidelines Paid Search Agency 87

Oktopost

OCTOBER 26, 2023

Unlike other industries, the financial sector operates under the watchful eye of regulatory bodies such as FINRA, SEC, IIROC, FCA, and PRA, imposing strict guidelines on communication and transparency. Key regulatory bodies like FINRA, FTC, FCA, and others enforce rules spanning areas such as records, supervision, and fair communications.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Vision Edge Marketing

MARCH 19, 2024

Most of us have watched in fascination the rapid evolution of AI from early rule-based systems to the current era of deep learning. 5 Powerful Ways to Accelerate Innovation by Combining AI and Human Creativity Here are five ways your organization can foster a collaborative environment where AI and human creativity complement each other.

Marketing AI 217

Marketing AI Ethics Creativity Marketing Automation Services 217

Webbiquity

AUGUST 17, 2021

According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.”

Social Media 359

Social Media Advertising Channels Media Business 359

Zoominfo

OCTOBER 13, 2023

Between the GDPR and ePrivacy guidelines, there is a lot to consider to ensure your business remains compliant. Enacted in 2018, the GDPR requires organizations to have a lawful basis for processing personal data. Launching a go-to-market strategy in Germany can be tricky due to the complexity of local regulations and guidance.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Webbiquity

SEPTEMBER 7, 2021

Web scraping is the automated process of extracting and organizing publicly available information on the Internet. Collecting and organizing this data manually is extremely time-consuming and difficult. Data organization. Web scraping: An overview. There are numerous perspectives when it comes to the ethics of web scraping.

Ethics 274

Ethics Copyright Privacy Internet Marketing 274

Martech

APRIL 17, 2024

On February 1, Google began enforcing spam guidelines for bulk email senders , warning senders to keep their spam rates reported in Google’s Postmaster Tools below.01%. You should know these rules even if your lists are well below that threshold. Proactive strategies to get your email campaigns in compliance 1.

CAN-SPAM 101

CAN-SPAM Data Hygiene Domain Privacy 101

Sprout Social

FEBRUARY 19, 2024

In this article, we talk more about AI automation, how it benefits organizations and what its most common applications are in the business world. AI automation is the integration of AI with the automation of repetitive, rules-based tasks. What is AI automation? This translates into streamlined operations and improved productivity.

Marketing AI 104

Marketing AI Work Management Automation Marketing Management 104

Choozle

FEBRUARY 8, 2019

The CPM cheat sheet is intended to provide a general guideline for planning and setting initial ad group bids. While the dynamic nature of programmatic media buying does not allow us to forecast CPMs, our Client Experience team is available to help you tailor these guidelines to your campaign’s unique targeting.

Cost Per Thousand 42

Cost Per Thousand CPM Guidelines Ad Exchange 42

Anyword

MAY 16, 2023

Marketing success requires an AI solution that can follow your brand rules, call up your essential company and product information in a click, embody the right tone of voice, and speak to the right audiences. Here’s how it works… Brand Rules The words we use (and the words we don’t) make all the difference.

Brand Identity 52

Brand Identity Branding Guidelines Work Management 52

Sprout Social

AUGUST 21, 2023

We’ll also share five steps to help you maintain ethical AI practices within teams and across the organization. Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. What are AI ethics?

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89

KEO Marketing

DECEMBER 8, 2014

Google just made some major changes and updates to the quality guidelines for their My Business (also known as Google Places) listings. These are of course major, valuable tools for businesses when it comes to local search, so marketers would be wise to review the new rules and make whatever adjustments may be necessary to abide by them.

Guidelines 48

Guidelines Google Business Search Marketing 48

Sprout Social

DECEMBER 6, 2023

Many organizations report HIPAA compliance measures inhibit their strategy, as some of the most engaging healthcare content they create features innovative studies, patient testimonials and medical breakthroughs, which require lengthy approval processes and careful execution. Social media should be part of healthcare organizations’ strategy.

Social Media 104

Social Media Enterprise Management Work Management Marketing Management 104

Heinz Marketing

MAY 26, 2023

Seed Content: Help foster more organic member-to-member engagement by posting on behalf of members that may be hesitant to do so themselves. Create guidelines and engagement rules around excessive self-promotion. Member Spotlight: Find your community’s top contributors and celebrate them!

Communities 103

Communities Marketing & Strategy B2B Guidelines 103

seo.co

JANUARY 18, 2022

Link building is still in-line with Google’s guidelines. So, continue to build your links, but make sure you’re doing it within the guidelines the search engines have outlined, remembering that Google makes the rules, not a government agency. Why People Say Link Building Is Illegal. The Bottom Line.

Link Building 98

Link Building Ad Building Guidelines CAN-SPAM 98

Zoominfo

APRIL 20, 2021

These third-party validations from the industry authority on data privacy management provide an independent way to showcase GDPR and CCPA compliance to ZoomInfo’s customers, partners, and consumers and solidify the company’s standing as a privacy-forward organization.

Privacy 130

Privacy Zoominfo Advertising Benchmark Privacy Protection 130

Martech

FEBRUARY 19, 2024

They give teams a shared workspace to collaborate, organize tasks, manage resources, track time and streamline communication. This knowledge base should include guidelines on: Figuring out when to use the work management tool versus other tools to make sure everyone on the team is on the same page.

Work Management 121

Work Management Marketing Management Resource Management Allocation 121

ClickDimensions

OCTOBER 24, 2023

Standardize Data Entry Establish clear data entry guidelines and enforce them consistently across your organization. Use drop-down menus, auto-fill, and validation rules to ensure data consistency. Remove duplicate records to prevent redundant marketing efforts.

Data Hygiene 97

Data Hygiene Practices Best Practices Segmentation 97

Oktopost

SEPTEMBER 30, 2020

You can build the kind of organic following that raises your profile and generates positive word-of-mouth. The ABA has created guidelines for the ethical use of social media by lawyers. The ABA guidelines, however, should give you a good sense of the boundaries you’ll need to stay within. Solicitation of Clients.

Social Media 125

Social Media Media Guidelines Buyer Personas 125

Salesforce Marketing Cloud

APRIL 10, 2024

In short, digital sovereignty is how your organization manages and maintains autonomy in their digital environment. It encompasses organizations’ right to control their own digital data and infrastructure — especially the ability to make decisions about how it’s used. Why is digital sovereignty important?

Privacy 59

Privacy Allocation Ethics API 59

SocialPilot

JANUARY 9, 2024

Social media platforms utilize the power of AI to enhance user experiences by moderating organic and advertising content, showing people exactly where their interests lie. Earlier chatbots were only able to formulate replies using rule-based systems to answer general questions.

Marketing AI 90

Marketing AI Social Media Media Ethics 90

Martech

DECEMBER 1, 2022

Even in a verbal discussion, understanding the right way to phrase this conversation when it comes to Yelp is very important because of the rules in this area above. When a negative review comes in for a business I’m working with, I first assess the content to see if anything violates Yelp’s Content Guidelines.

Ideal Customer Profiles 111

Ideal Customer Profiles Business Guidelines Mobile Advertising 111

Zoominfo

MAY 31, 2018

Further, organizations must maintain documentation that lists: The personal information it collects and processes. Although these sources may not be affiliated with your organization, your company will still be held responsible for it all. Diligence will prove the difference between organizations that are and are not compliant.

Lead Generation 217

Lead Generation Terms and Conditions Generation Leads 217

Marketing Insider Group

MARCH 18, 2020

When your culture is set up to launch each employee to their own version of career superstardom, you’ve hit employee activation nirvana – a dream team of inspired, passionate experts who want their brand to succeed because their organization wants them to succeed. Their program includes a Governance system and available help and support.

Effectiveness 232

Effectiveness Peer-to-peer Guidelines Thought Leadership 232

Zoominfo

APRIL 20, 2021

GDPR Influences Corporate Data Protection Measures These third-party validations from the industry authority on data privacy management provide an independent way to showcase GDPR compliance to ZoomInfo’s customers, partners, and consumers and solidify the company’s standing as a privacy-forward organization.

Zoominfo 130

Zoominfo Validation Privacy Practices 130

Zoominfo

APRIL 20, 2021

These third-party validations from the industry authority on data privacy management provide an independent way to showcase GDPR compliance to ZoomInfo’s customers, partners, and consumers and solidify the company’s standing as a privacy-forward organization.

Zoominfo 130

Zoominfo Validation Privacy Practices 130

Martech

DECEMBER 18, 2023

AI in marketing platforms and CRMs There’s been a threefold increase in organizations piloting generative AI in the past year, per a recent Gartner survey of over 1,400 executive leaders. Up to 47% of organizations are using AI to help them with sales, marketing and customer service, with marketing operations at the top.

Marketing AI 121

Marketing AI Work Management Marketing Management Automation 121