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Best Practices for Podcast Guests: How to Make a Lasting Impression

Trade Press Services Newsletter

As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program. Here are six best practices to follow to be the podcast guest that maximizes the opportunity and gets invited back: 1. Start with a goal in mind. Tell a story.

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Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools

NuSpark Consulting

If you’re working to increase your brand exposure, build your credibility as an industry expert, or improve your back links and SEO ranking, consider writing guest blog entries on other sites. Many social media experts say guest blogging is one of the most important ways to build authority for your own brand online.

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Unleashing the Power of AI-Driven Content Creation

Webbiquity

Guest post by Lisa Sicard. Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. There is only one you.

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4 SEO Tips to Increase Your Organic Traffic

Marketing Insider Group

Search engines like Google can actually find duplicate content—and if they find it on your website, you will be penalized for it. Blog on a Regular Basis. Did you know that blogging can impact your SEO ? Believe it or not, blogging isn’t just about creating content for your audience. Start Guest Posting.

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How To Perform (and Ace) Competitor Content Analysis

Marketing Insider Group

Perform a content analysis by listing your competitors, finding their content locations, uncovering their SEO metrics, auditing their content, and reviewing their off-site activity. A critical aspect is finding content competitors that are not direct business rivals. Check beyond the “Blog” or “Case Studies” pages of a domain.

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How to Create a COVID-era Event Marketing Plan

Webbiquity

Guest post by Lexie Lu. This plan outlines the different components your event marketing will need (like a website and content strategy that addresses any concerns prospective attendees might have) and enables you to build a marketing timeline that will attract the maximum number of guests to your event. Plan for a Strong Web Presence.

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20 Useful Google Search Operators for Content Marketers [Cheat Sheet & Use Cases]

Optinmonster

As a content marketer, I use Google search to find accurate information and data, monitor competitors, and discover opportunities for new content. ” Savvy content marketers use search operators when researching keywords , competitors, and blog post headlines or when checking SEO health.