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Unleashing Sales Velocity: How Leveraging Intent Data Can Lead to 3X Faster Deal Closures

Only B2B

It goes beyond traditional lead generation methods, capturing online behavior signals that reveal a company’s buying intent. Intent data can reveal who’s still actively researching solutions like yours, allowing you to focus your efforts on high-potential leads. Wondering why people buy? Unsure where to start?

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Why we care about location marketing

Martech

There are two ways to define locations as they refer to marketing: By GPS coordinates on a mobile device. stores) that GPS signals can’t always reach. This can easily lead to increased foot traffic and higher sales. Read HubSpot’s guide to local marketing. When events are happening. Get MarTech!

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The ChatGPT Phenomenon: Should You Trust AI for Marketing?

SmartBug Media

Although some of ChatGPT’s luster as a marketing resource has worn off, the HubSpot App Marketplace now includes a third-party ChatGPT integration that allows users to access the tool from HubSpot. AI Leading to More Work? ChatGPT developments and news haven’t slowed since its public debut.

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“How I Work”: Patrick Welch, President & CMO of Bigtincan @patrickfwelch #HowIWork

Heinz Marketing

Patrick has more than six years with Bigtincan, leading US and EMEA operations where he oversaw the company through consistent year-over-year growth – most recently, holding role of Bigtincan’s President and COO. Hubspot, Salesforce.com , Salesloft, LinkedIn Navigator, Conga and Quip for collaboration.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

As a bonus, leads generated using content versus paid are 6x more likely to convert than other marketing methods, including paid (more on this later). But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike.

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How to Write an Effective Call-to-Action that Converts

Brandpoint

Just like a GPS, your CTA should provide easy-to-follow directions. The copy on the CTA button should be short and to the point — the HubSpot CTA user guide suggests using no more than five words. One tactic that HubSpot uses is to place a short blog subscription form at the end of their articles. Make the action clear.

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The startup ecosystem needs more marketers to invest

MKT1

And you can be super impactful once you do invest, leading to more deal flow. We have founders, GPs, product operators, sales operators, etc. You never know where that first angel investment will lead you–I thought I’d still be leading marketing at startups right now. Kathleen and I did just this.