The Point

MAY 19, 2020

To help answer that question, we compiled the following checklist based on our work with B2B marketers setting the standard for lead nurture sophistication. Integration of other, online channels ( Google , Facebook , LinkedIn , Programmatic) to nurture prospects outside the inbox. . How does your current lead nurturing.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

The Point

NOVEMBER 10, 2016

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. What I’ve appreciated in working with Spear is that they share that same ROI focus – which you don’t always see in search agencies.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

The Point

JULY 20, 2018

Someone responding to a Google text ad, or a LinkedIn sponsored post may be only curious, or intrigued by your offer, but likely isn’t “sold” yet. You still have work to do, and the landing page needs to close the deal. A retargeting ad where the reader may already be familiar with your company?

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113

The Point

JUNE 24, 2022

The sudden, wholesale transition to remote work and virtual teams has only accelerated trends that were evident pre-COVID, led by younger generations of digital consumers who brought their buying preferences to the office (even if that office is now their living room). Key Finding 1: Buyers have all but replaced vendor-provided content.

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

The Point

FEBRUARY 24, 2015

Google, for example, provides basic tracking services – impressions, clicks, cost per click – automatically and at no charge as part of their default set-up. Excerpted from the Spear white paper: “ Top 10 B2B Paid Search Mistakes: Why Your Google Adwords™ Campaign Isn’t Working and What to Do About It.” It’s easy to see why.

Paid Search Agency 100

Paid Search Agency Cost Per Click SEM Adwords 100

The Point

MARCH 7, 2019

More broadly, however, it’s online media that are being implemented alongside email, particularly channels like LinkedIn, Facebook, Google and programmatic platforms like ListenLoop through which companies can target online ads to members of a specific email list. What’s working? What isn’t? (HS)

Deliverability 150

Deliverability Account Based Marketing ABM Demand Generation Agencies 150

The Point

JUNE 26, 2013

These are guidelines, so by all means experiment to find the precise timing and intervals that work best for your audience. Similarly, someone confirming their attendance via Google+ will have that event appear automatically in his/her Google calendar. Add More Detail. Comments welcome.

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

The Point

JANUARY 24, 2017

Google AdWords – place ads on AdWords using the show name (and variations) as keywords. Tip: math challenges work best vs. general knowledge because the answer can’t be googled.). Signatures can be an extremely effective (and free!)

Trade Show 100

Trade Show Traffic Demand Creativity 100

The Point

MARCH 16, 2010

Negative keywords work like filters that prevent ads from showing when queries include keywords that you deem to be irrelevant, and they’re one of the most under-utilized tools for reducing wasteful PPC spending – dollars spent on clicks that don’t convert into qualified leads. employment. inexpensive. open source. public domain.

PPC 100

PPC Keywords Campaigns SEM 100

The Point

JANUARY 31, 2011

What does a software company do when their paid search program is working well but just not generating enough leads? By most metrics, Navicure’s paid search campaign was working well, generating a handful of leads each month at a cost per lead at or below industry standards. Improve tracking to better measure PPC effectiveness.

Paid Search Agency 100

Paid Search Agency Demand Generation Agencies Sales Qualified Leads PPC 100

The Point

AUGUST 16, 2016

The company’s technology helps large brands master their marketing performance by unifying and refining their vast array of marketing data, across every channel and platform, so they can see what’s working and what’s not. The site looks great on mobile devices also, which was a real priority for us.”.

Microsite 100

Microsite Campaigns Demand Generation Agencies Branding 100

The Point

JANUARY 25, 2012

Information offers (white papers, ebooks, information kits) often work best because they appeal to prospects across a broad segment of the selling cycle. Include a clear, specific call to action. Not “learn more.” No “For more information …” Make the reward specific and tangible. Sell the offer. Don’t include external links.

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

The Point

OCTOBER 10, 2013

This same point was underlined by a recent study by Google, the Conference Executive Board (CEB) and Motista. B2B Marketers should avoid the trap of relying exclusively on a laundry list of product benefits, and direct their campaigns to the individual, not simply the business that he or she works for.

Demand Generation Agencies 100

Demand Generation Agencies Lead Scoring Lead Ranking Personalization 100

The Point

DECEMBER 6, 2010

Instead, write the title with Google in mind – that is, imagine that the person is seeing no more than a search result, with no other context – not who you are as the author, what your blog is about, or the content of the actual post. If not, you still have work to do. Would that person be motivated to read more?

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

The Point

SEPTEMBER 23, 2015

On the working assumption that your blog already has great content, getting people to subscribe to that blog is the easiest way to convert casual readers into leads that you can then nurture, educate, and ultimately convert into sales-ready prospects. Sell subscription options prominently.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

The Point

NOVEMBER 28, 2011

Working with a specific target audience and goal helps to focus the content in a way that will resonate with the intended readers. Use Google Alerts, social media, and your PR agency to help spot potential topics. Create an editorial calendar and identify contributors.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

The Point

AUGUST 23, 2016

Heck, if the event proves to be a complete waste of time, you can just log out and continue work as usual. Stress how easy it is to get to the location – heck, offer valet parking – and include a link to a Google Map. Sell peer interaction. The same reason that salespeople love in-person events (i.e.

Peer-to-peer 60

Peer-to-peer Tips Webinar Metrics Account Based Marketing 60

The Point

JANUARY 12, 2023

Whether your role is content, design, media, MOPs, or marketing strategy, most in our organization think AI is about to change the way you work. Customers and prospects might have a basic concept of what a business does, but rarely is there a clear understanding of why they should work with that business specifically.

Demand Generation Agencies 246

Demand Generation Agencies B2B Account Based Marketing Ideal Customer Profiles 246

The Point

JUNE 16, 2015

Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns. These include plural forms and what Google determines are relevant variations that may not be as relevant for you. To download your free copy, click here.

PPC 100

PPC Paid Search Agency Adwords Campaigns 100

The Point

FEBRUARY 16, 2017

One prime example of this – and something we see too often in our work with tech companies – is the tendency to execute campaigns in very one-off, siloed fashion. Add the offer to the ad rotation in your Google AdWords campaign. Yes, Option 2 seems like it’s a lot more work, but not as much as you’d think.

Campaigns 223

Campaigns Email Marketing Banner Ads Work Management 223

The Point

JANUARY 30, 2018

Their article inspired me to reflect on some of the start-ups that our agency has worked with over the years. Define who you are, what you do, and why it matters, validate those points, and ensure that everything you communicate into the market, from a Google Ad to a sales script, is based fundamentally on that same, consensus message.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168

The Point

AUGUST 25, 2022

Blame work-from-home distractions, amongst other factors.). Two reasons, I suggest: One, Webinars require less work and fewer creative cycles, on balance, compared to, say: an ebook or a white paper. Why then do live Webinars continue to be such a staple of the B2B demand generation mix?

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

The Point

JANUARY 6, 2014

How else do you know what worked and what didn’t? It’s a pretty sure bet that Google will change their search algorithms again this year, and SEM practitioners everywhere will tinker away under the hood of their precious PPC campaigns, in a valiant attempt to stay ahead of the curve and the competition. Make your blog count.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100