Kevin Indig

OCTOBER 30, 2023

JetOctopus has a state-of-the-art Google Search Console SEO Insight Extractor with more than hundreds of data sets and visualization charts.    SERP dynamics.  Watch the Watch SERP efficiency by countries.  Find out which URLs have grown or dropped over time.    Keywords.

Branding 106

Branding Brand Identity CTR API 106

Martech

MAY 3, 2023

How do you track and report on SERP features? That location and reporting feedback helps to quantify strategic and tactical efforts, which is especially important given that these SERP features can drive substantial or more-targeted traffic. What are the training options (i.e.,

Enterprise Management 112

Enterprise Management Digital Asset Management Work Management Marketing Management 112

Marketing Insider Group

JANUARY 30, 2023

Source: Google Trends A growing number of companies now list open positions for part-time, virtual or fractional executives. An in-house chief marketing officer holds more responsibility, whereas fractional CMOs only work with your business enough to offer honest feedback, guidance, and training. Who Needs A Fractional CMO?

CMO 221

CMO Marketing Agencies 2 Paid Search Agency Marketing Budget Creation 221

Kevin Indig

MAY 29, 2023

I spent countless hours stress testing Google's new AI-powered search experience SGE (Search Generative Experience) since it opened access last week. How Google might make SGE cost-efficient The first realization is that Google doesn’t show AI results by default , at least in the SGE beta. and save money.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Content Standard

MARCH 9, 2022

As Google’s algorithm changes, so do the strategies of SEOs, content creators, and marketers vying for the precious digital real estate that comprises its SERPs. MUM technology will eventually enable Google to become more of an “answer engine” than a traditional “search engine.”

Lead Ranking 131

Lead Ranking SERP Content CAN-SPAM 131

Unbounce

JUNE 15, 2023

Tech giants Microsoft and Google are starting to roll out AI to power their search engines, making the experience of looking for stuff online more intuitive. What happens if or when today’s search engine results page (SERP) goes away? Flan-PaLM was modified and trained on a medical database, MultiMedQA. on the USMLE.

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

Moz

AUGUST 31, 2020

Although Page Authority hasn't attracted the same attention as its sibling metric Domain Authority, PA has always correlated with SERPs much better than DA, serving as a strong predictor of ranking. Long gone are the days of just counting backlinks a couple of ways and hoping they correlate well with SERPs. The re-training set.

SERP 75

SERP Correlation Domain Ideal Customer Profiles 75

Contently

JANUARY 26, 2017

Ask Google, however, and the answer is not so clear. We search Google for everything from cheap concert tickets to long-lost relatives. This reveal prompted many to ask: Should Google really give uncontested legitimacy to Holocaust deniers? Google first refused requests then as well, only to later amend its algorithm.

Google 60

Google Paid Search Agency SERP Adwords 60

Marketing Insider Group

MAY 30, 2023

But before you buy a ticket for the AI train, it’s important to understand both the benefits and limitations of using AI for small business marketing. Remember, many AI machines, like ChatGPT, are only trained on knowledge from 2021 and prior. Start creating high quality content that your audience, SERPs, and AI machines love.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Contently

MAY 18, 2018

I wrote at Newsweek alongside veteran investigative reporters who struggled to take Google traffic as seriously as magazine subscribers, but this resistance isn’t just limited to older generations. If you’re publishing anything online, figuring out what Google wants will only help your craft. To improve your pitches.

SEO 167

SEO Long Tail Marketing CMS Development SERP 167

Hubspot

DECEMBER 22, 2020

This is why Google has become a modern day casino for advertisers. Google often signals their own interpretation of a search term, based on the types of results. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Probably not.

PPC 101

PPC Work Management SEO Top of Funnel 101

Animalz blog

MAY 2, 2023

That’s likely to have a big impact on the competitiveness of most SERPs (search engine results pages). Google Prioritizes Off-Page Ranking Factors Much of the content published with AI will be some flavor of copycat content : a rehashing of the same core ideas found in the existing content on a given topic.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Contently

APRIL 4, 2023

Don’t Be Afraid to Rethink Your Content As content marketers who live in an SEO-driven world, we’re governed by what Google wants. It’s easy to get caught up in creating new content that Google will love, but what about your existing content? Google recently moved all websites to mobile-first indexing.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Conductor

FEBRUARY 25, 2020

Over the past 12 months or so I’ve shared some content around how, as part of an ongoing struggle effort to learn Python, I have been using this incredibly accessible programming language to analyse language trends in the SERP. According to our study, Google algorithmically rewrites ~84% of content displayed on the SERPs.

POS 93

POS SEO SERP Landing Pages 93

Method and Metric

FEBRUARY 1, 2019

What is Google My Business and Why You Should Use It. Google My Business (GMB) is a free tool offered by Google that allows businesses to control their presence on Google across Search and Maps. Google Virtual Tour. The Question and Answer feature can be seen when someone clicks on your business listing on Google.

Features 75

Features Google Optimization Business 75

Valasys

APRIL 16, 2024

E-commerce SEO focuses on optimizing the web pages of your store to increase their visibility in search engine result pages (SERPs). With visibility on search engines like Google or Bing, you improve your chances of reaching customers actively seeking what you offer.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad Agencies SEO 40

Stevens & Tate

DECEMBER 16, 2022

Google and other search engines would use algorithms to rank content based on these factors. However, the introduction of marketing AI has changed the way Google is able to rank content. Take for example Google’s RankBrain. Take for example Google’s RankBrain. Are there ways to increase SEO? Deep user intent.

Marketing AI 116

Marketing AI SEO Effectiveness Planning 116

Valasys

NOVEMBER 30, 2023

Simple, the AI detectors are precisely trained to investigate the sentence structure and the origin of each word in the sentence using ML and NLP logics. The tool is trained on a humongous dataset of texts for it to identify patterns familiar with AI generated texts. Also, Google strictly says ‘NO NO’ to AI generated content.

Marketing Websites 45

Marketing Websites SEO SERP Content 45

SocialPilot

FEBRUARY 19, 2024

Does using AI content violate Google’s helpful content guidelines? The process of AI content creation starts with AI models like ChatGPT or Gemini being trained on large datasets of existing content. However, with time and AI getting more powerful, big names like Google changed their search guidelines on AI-generated content.

Generation 98

Generation Psychographics Content User-Generated Content 98

Marketing Insider Group

APRIL 6, 2021

To provide even more value to your customers , offer them access to exclusive content like an online resources center, software training programs, exciting new videos, or more personalized emails. You can also offer exclusive discounts, training, educational tools, coaching, and other rewards to your online community.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Moz

MARCH 15, 2020

The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. This begs the question: “What’s the best way to catch the attention of local searchers on Google?”. The answer: through Google Maps marketing. What is Google Maps marketing?

Lead Ranking 74

Lead Ranking Lead Scoring Google Ideal Customer Profiles 74

Moz

JANUARY 5, 2020

It does my heart good to see it, but here’s my completely unsentimental take on the challenges you face: The Internet, and Google’s local platforms in particular, are a complete mess. Google is the biggest house on the local block; you can’t ignore it. Level 1: Feed Google. And something beyond dollar, too: civic satisfaction.

Google 78

Google SEO CAN-SPAM Communities 78

Biznology

DECEMBER 27, 2013

And, while looking through some year-end reports, I had a chilling thought: What if Google really sticks it to us next year? Now, before we go too far down this path, let’s be clear: I’m not asking whether Google is evil. Growth of Google Now and Conversational Search may further reduce your opportunity to be seen.

Paid Content 80

Paid Content Google RSS SEM 80

ClearVoice

JUNE 21, 2022

How you win the SERPs is by sticking with your particular narrative throughout an entire article, and at the same time, fulfilling the intent of that query,” Reaves adds. According to Boese, it’s important to remember that Google crawls sites to find the most accurate answer to a search inquiry. . Focus on your customers first.

SEO 111

SEO FAQ Content Work Management 111

Martech

DECEMBER 8, 2022

For Google, the answer is a resounding “yes.”. You can ask a customer to search “[business name] Yelp” in Google, or “[business name] [location] Yelp” if your business has more than one location. Training key employees on how to ask for reviews. For Google, the answer is a resounding “yes.”

First-Mover Advantage 114

First-Mover Advantage Guidelines Work Management Click Rate 114

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. Optimize Your Site for Google Answer Box. Google’s AMP Is Speeding Up the Web By Changing How It Works. We Analyzed 1 Million Google Search Results.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Martech Advisor

NOVEMBER 7, 2019

Google recently rolled out the BERT Update to help users search better and to improve (Google) Search understand one in 10 searches in the U.S. What Is the BERT Update For Google Search? What Is the BERT Update For Google Search? This year they rolled out the BERT update for Google Search. in English, for now.

Long Tail Marketing 46

Long Tail Marketing Google Keywords Content 46

Conductor

JANUARY 9, 2023

Conductor has you covered for the latest news around ChatGPT, continuous scroll, the E-E-A-T update, and Google’s top trends release. Google E-E-A-T. The What: Google has updated their E-A-T acronym to be E-E-A-T. The Why: Google has stated that there are many untrustworthy pages out there with low E-E-A-T.

SEO 59

SEO Long Tail Marketing Keywords User-Generated Content 59

Sharpspring

NOVEMBER 17, 2021

how hard it is going to be to rank your content on the first page) and generate the SERP snapshot showing some recent movements: Keyword clustering is a solid technique that will help you identify topics behind those keywords and optimize your future video for a group of search queries rather than an individual keyword string.

Video Marketing 127

Video Marketing SEO Optimization Youtube 127

BenchmarkONE

OCTOBER 20, 2020

When it comes to improving your SEO strategy , it’s essential to focus on the basics and ensure your site is being indexed correctly by Google. One of the reasons that meta tags have been somewhat forgotten about in recent years is that they no longer directly impact Google SEO rankings. Why You Should Use Meta Tags.

Tagging 60

Tagging SEO Marketing Budget SERP 60

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. Optimize Your Site for Google Answer Box. Google’s AMP Is Speeding Up the Web By Changing How It Works. We Analyzed 1 Million Google Search Results.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Matchcraft

JANUARY 15, 2020

These extensions can be added to the ads being provisioned on search networks such as Google & Bing. . According to Google , sitelinks can increase the average CTR by about 10-20% on general searches and 20-50% on branded terms. They appear below the main website URL. You can see them highlighted in red in the example below.

CTR 81

CTR Paid Search Agency Advertising Agencies Mobile Advertising 81

Moz

DECEMBER 15, 2020

We found that 43% of respondents thought there weren't enough quality resources to train teams and clients. How to Rank on Google. The freshly updated How to Rank on Google 25-step master checklist walks you through how to rank a page, from page ideation all the way to traffic pouring into your Google Analytics account.

Communities 80

Communities Resources Lead Scoring Lead Ranking 80

Conductor

FEBRUARY 22, 2022

The same goes for knowing all of the written components that make content more likely to rank well on Google , such as Title Tag, Meta Description, and Alt Tags. To do this, you’ll need to be familiar with site analytics platforms, Google’s Search Console , and whatever ways your company tracks conversions.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

KoMarketing Associates

DECEMBER 7, 2017

There are other review sites, like Google Plus, Yelp, and TripAdvisor, but Facebook reviews have continued to skyrocket in popularity because so many adults already have an account on the site. Why create a new account on Yelp or Google Plus when you are already logged into Facebook? Exact Match Search Results.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Hubspot

FEBRUARY 4, 2021

If you need help building a website, creating a company blog, or getting webpages discovered by search engines, there's plenty of SEO training that can help you get started. This ensures that the top result on the SERP is most likely a link to an Amazon page. Open an incognito window and search for your keyword. Here's an example.

Hubspot 101

Hubspot SEO Content Lead Scoring 101

seo.co

MAY 10, 2021

Google rolled out a mobile-first index that prioritizes ranking web pages that are mobile-friendly. Although there are other search engines, Google has the largest portion of market share, and your website needs to be considered mobile-friendly by Google. Back in 2011, Google began encrypting searches from logged-in users.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111