KoMarketing Associates

MAY 13, 2020

“Google it.” While it’s sometimes used in jest, the reality is, we can count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core. Why Featured Snippets are Important for SEO.

Features 165

Features Google B2B Marketing Top of Funnel 165

RebelMouse

APRIL 10, 2023

Recently, Google's Search Advocate John Mueller said that when it comes to sites with pagination, and large sites’ faceted navigation, Google will learn how to crawl it. In a Twitter thread , Mueller said Google does try to “learn” useful URL patterns for sites. Why Is URL Structure Such a Big Deal?

Budget Programs 52

Budget Programs SEO Lead Scoring Lead Ranking 52

seo.co

APRIL 29, 2022

If you boil down Google’s Ranking Factors, it’s just math. And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. The list below contains the top 200 Spearman correlated Google ranking factors. How to Read This Guide.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. This tool allows SEOs to research a site’s backlink profile and dig into competitive backlink data. Google Analytics.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Enter off-page SEO, an important part of SEO that goes beyond the boundaries of your website and extends its influence across the vast landscape of the internet.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

Biznology

AUGUST 1, 2017

I cross-posted the article onto LinkedIn and the lovely Beth Farris chimed in with some Twitter Cards Validator Tool school : So, yes, there is a Twitter validator , the Twitter Cards Validator Tool. Yes, that’s on me, but it should actually be on Twitter, too. ” That makes me so sad.

Validation 163

Validation Twitter Tools Facebook 163

Optinmonster

APRIL 23, 2020

SEO requirements keep changing, and it can be hard to keep up with the latest developments. But if you want your Google rankings to go from unseen to the top of the list, you have to be in the know. Without SEO, searchers won’t be able to find your site, and all your hard work will be for nothing. Technical SEO.

Lead Scoring 138

Lead Scoring Lead Ranking SEO Keywords 138

Envy

NOVEMBER 8, 2021

Then, Google decided to make some changes…. Why topic clusters overtook keywords for SEO. Google is constantly updating their search algorithms with the aim of improving the user experience and directing people to the most relevant and useful content. Again S emrush.com offers graphs showing trends as does Google Trends.

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Convert

AUGUST 11, 2022

Achieving clean and reliable data collection into near-perfect Google Analytics setups. In this post, I’m going to share an internal search results workflow I’ve developed over the years from my analytics and SEO days that will help speed up your research into areas your CRO program should focus on. link] (cost is $151.77

SEO 80

SEO Keywords Intent Analytics 80

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). If a site owns the featured snippet for a search, the URL in the featured snippet will no longer appear as a “standard” organic listing. Some interesting news!

Features 111

Features SEO CTR SERP 111

Optinmonster

AUGUST 25, 2022

An SEO audit is the perfect place to start. Fortunately, an SEO audit can show you how you’re doing and what needs to be improved. In this article, we’ll go over everything you need to know about SEO audits so you can do one yourself any time you need to. Why Do I Need an SEO Audit? Best SEO Audit Tools.

Traffic 74

Traffic SEO Long Tail Marketing Lead Scoring 74

Brightedge

JANUARY 20, 2022

Google released new Search Console features that will help site owners prepare for its February update. A tentative rollout by Google of a “Shops” section on some mobile results pages will also be good news for e-commerce merchants. Google to Roll Out Page Experience to Desktop Websites in February. Not necessarily.

SEO 59

SEO Allocation Webinar Metrics API 59

Optinmonster

JULY 5, 2022

What is IndexNow for SEO? But with IndexNow, search engines instantly get to know that a URL and its content have been updated, so they can reflect these changes in their search results. It also means that search engines can now prioritize crawling for these updated URLs while limiting organic crawling to discover new content.

SEO 80

SEO API SERP Paid Search Agency 80

seo.co

JANUARY 1, 2023

This leads many people to simply assume that the infographic is yesterday’s news, last year’s tool, and no longer a valuable part of SEO strategy and planning. Infographics Contribute to Other SEO Resources. A Useful Tool That Makes a Real Difference for SEO Purposes. That simply could not be further from the truth.

SEO 98

SEO Viral Marketing Statistics Case Studies 98

Optinmonster

MAY 18, 2021

Do you want to set up a dedicated page for visitors who come from Twitter? By sending your Twitter crowd to a generic homepage, they’re less likely to be engaged. Instead, you can boost conversions, traffic, and followers by creating a Twitter landing page that shows who you are and what you do. And much more.

Landing Pages 78

Landing Pages Twitter Optimization Template 78

Brightedge

JANUARY 20, 2022

Google released new Search Console features that will help site owners prepare for its February update. A tentative rollout by Google of a “Shops” section on some mobile results pages will also be good news for e-commerce merchants. Google to Roll Out Page Experience to Desktop Websites in February. Not necessarily.

SEO 52

SEO Allocation Webinar Metrics API 52

Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Focus on Organic SEO. SEO is fundamental for any marketing growth hack. Creating optimized, quality content consistently is the way to win with SEO. Why does organic SEO matter so much?

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Conductor

NOVEMBER 22, 2021

Meta tags are important for ensuring your content is SEO-optimized. Why are meta tags so important to SEO? This is the page title that Google shows in the search results. External sites, such as Facebook or Twitter. How to optimize your title tags for enhanced SEO: Keep titles between 55-60 characters long.

Tagging 110

Tagging SEO SERP Lead Scoring 110

Method and Metric

APRIL 9, 2021

SEO tools take out the tedious work of sifting through data for information on our analytics. The best SEO tools provide you with easy access to information and reports about how you also measure up to the competition. Check out our list of the best SEO tools, that will improve your site score, user experience, and overall rank online.

SEO 64

SEO Tools Lead Scoring Lead Ranking 64

RebelMouse

DECEMBER 1, 2022

Is one better than the other for SEO? u201cGreat way to troll SEOs: Discuss subfolder vs subdomain ud83dude02u201d — Jacob King (@Jacob King) 1507155595. before the main domain in a URL. after the main domain in a URL. Subdomain vs. Subfolder: What’s Really Better for SEO? Remember, Google considers.

SEO 52

SEO CMS Development Domain Case Study 52

Sharpspring

JUNE 3, 2021

Would you like Google to trust your business enough to rank it on top of your competitors? But there’s another big reason to build the personal brand(s) behind a business: Google! Google knows brands and people. That’s what they call “entities,” and entities make up the core of Google’s Knowledge Graph (i.e.

Personalization 129

Personalization SEO Brand Identity Branding 129

Martech Advisor

JANUARY 29, 2020

This makes Yelp a stiff competitor to Google, particularly for smaller businesses. In this article, we discuss: The intent and demographics of Yelp vs. Google users. Google ads vs. Yelp ads. Yelp vs. Google Reviews and the Factors influencing them. Now the big question is, should you prioritize Yelp or Google?

Google 118

Google Paid Search Agency Allocation Advertising Agencies 118

Convince & Convert

MARCH 6, 2015

Search engine optimization (SEO) audits have the unfortunate reputation of being time-consuming and tedious. Even if you have consultants take care of your SEO, it’s still a good idea to understand these seven steps. SEO is a constantly changing landscape. The good news is, SEO audits don’t have to be difficult.

SEO 167

SEO Marketing Analytics Tools Lead Scoring Lead Ranking 167

KoMarketing Associates

FEBRUARY 5, 2019

On the most basic level, it’s the results that are showing up on Google. Understanding SERPs is a critical component of the SEO professional’s role. By analyzing search results, SEOs will better understand the key components of a result listing and be able to determine the specific requirements to rank. Keep URL concise.

SERP 120

SERP Features Top of Funnel Display 120

Webbiquity

APRIL 14, 2015

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. Which keyword research and other SEO tools are most effective? What tactics are most valuable for local SEO success? SEO Keyword Guides and Tools.

Keywords 100

Keywords SEO Research Resources 100

KoMarketing Associates

APRIL 10, 2020

By combining average position with search impression data using Google Search Console , we can demonstrate that factors beyond on-page SEO are impacting performance. If Google Search Console isn’t a viable option, Google Trends can help illustrate interest over time for particular keyword targets and themes.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

Optinmonster

DECEMBER 23, 2019

Now meet Google Search Console, Google’s open-book resource for all your SEO questions. If you’re serious about creating killer content that ranks, Google Search Console isn’t just a “nice-to-have,” it’s an absolute must. But first… What is Google Search Console? Get ranked on Google.

Google 62

Google Domain Lead Scoring Lead Ranking 62

KoMarketing Associates

DECEMBER 18, 2014

The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. 10 Things I’ve Learned About SEO in 2014. I engaged with a TechCrunch writer who asked a question I could help him with.

Social Media 120

Social Media SEO Media Link Building 120

SmartBug Media

MARCH 17, 2020

Search Engine Optimization (SEO) is a dynamic industry that is forever changing to keep up with the modern demands of information seekers. Today, ranking first page in Google Search is a mighty feat that requires thoughtful keyword research, content development, social strategy, campaign measurement, and on-site optimization.

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

Martech Advisor

AUGUST 22, 2019

A majority of buyers in both B2B and B2C segments start their query about a product or service with a Google search. Find out how to optimize your website for greater visibility on search engine results pages (SERPS) using 19 of the best free SEO tools. This is where dedicated SEO tools can help. MozBar - A handy SEO toolbar.

SEO 85

SEO Long Tail Marketing Tools SERP 85

Moz

OCTOBER 15, 2020

Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. You wait for it to be in Google's index. There are a few simple things we can do to help nudge Google along, to help them index it and rank it faster. URL Inspection / Fetch & Render. You wait for it to rank.

SEO 64

SEO API Tips Best Practices 64

Biznology

AUGUST 8, 2017

If you’ve ever wondered how some search engine results come up with gold stars, those are called Google Reviews. They’re part of a special structured data coding, called schema, that tells Google which web site pages contain proper 1-5 star reviews. Then, Google renders these reviews inline with the Google SERP.

Google 138

Google SERP FAQ Paid Search Agency 138

KoMarketing Associates

SEPTEMBER 20, 2016

“Google it.” While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

Webbiquity

AUGUST 19, 2016

Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Brightedge

JULY 22, 2022

That evolution has put us squarely in the midst of an SEO data revolution with more ranking factors and data points to consider. SEOs are having to become more like data scientists -- sourcing, compiling and analyzing data from any number of disparate sources to ensure their audiences can find them at the right moments.

Privacy Protection 52

Privacy Protection Marketing AI SEO Optimization 52

Webbiquity

JUNE 7, 2018

SEO has the potential to drive torrents of traffic and new leads. The competition to improve organic rankings and appear on the first page of Google is tough. Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Connect with Twitter. Content Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276