Your competitors are doing SEO
DECEMBER 9, 2014
It’s time for you to take some of the equity out of your own personal cathedral and start spending it right away on making all of your online content Google compliant. What’s more, it seems like more SEO and SEM consultants are recommending that their clients completely remove all their meta tags from all the pages of the their sites. Google’s tell?
SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
APRIL 2, 2015
The report, which surveyed hundreds of B2B manufacturing marketers across North America, ranked search engine marketing (also referred to as PPC , SEM and search advertising ) as the most effective advertising method for manufacturers. If your company is part of this 30 percent not yet utilizing SEM, here are 7 reasons why you may want to consider adding it to your marketing mix: 1.
Top 5 Videos from Google’s SEO Guru, Matt Cutts
JUNE 24, 2013
In the SEO world , there’s no bigger name than Matt Cutts, the Head of Webspam at Google (read: the leader of the SEO world.) Matt wears colorful t-shirts, polos, runs ultra marathons and is a genuinely nice guy. A few times a week he posts a new YouTube video on the Google Webmaster Help YouTube Channel. Is WordPress or Blogger better for SEO?
8 Easy SEO Tools Everyone Should Use
OCTOBER 23, 2014
To help you ace those SEO efforts, we’ve got 8 awesome tools you should use. So let’s get our SEO tools on! Google Analytics : The gold standard for analytics tools. Google Page Speed Insights : A quick page load time can impact search rankings as evidenced in this post from Moz. But Example of Twitter’s PageSpeed Insights. 3. Free Tools.
Avoid These 5 SEO Faux Pas
OCTOBER 6, 2014
Today we’re going to take a look at five thing your business should stop doing if you want to make sure you have killer Search Engine Optimization ( SEO ). Google can penalize sites that have an inappropriately high number of keywords. 2. Don’t let your SEO expert run amok If you have an agency, SEO expert or someone else, work closely with them on your SEO goals.
What is Social Media Marketing?
DECEMBER 2, 2014
Some of the most influential people online live on YouTube, Twitter, Instagram, Vine, and—believe it or not—message boards, forums, email lists, and even community Listservs. ” Because none of this actually works without Google’s love and referral, I have included SEM, a subset of which is Search Engine Optimization (SEO). development (is anyone listening?),
Can we really trust Google 2014?
DECEMBER 27, 2013
And, while looking through some year-end reports, I had a chilling thought: What if Google really sticks it to us next year? Now, before we go too far down this path, let’s be clear: I’m not asking whether Google is evil. Neither is Facebook, Twitter, or LinkedIn (I’ll get to these guys in a minute). Google limited business access to organic search data.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). WordPress Hosting SEO ).
Guest Blogging is (Really) Dead! 4 Things to Do Instead
JULY 31, 2014
It wasn’t too long ago, (a year or so) that nearly everyone working in the field of search engine optimization (SEO) would suggest using “high quality” guest blogging as part of a link building strategy. ” In March, Google took action against several guest blogging sites in the form of a manual penalty. Give Google+ the old college try. Create videos.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French. sacevero.
12 SEO Experts Weigh In on SEO 2014 Predictions
JANUARY 3, 2014
SEO is a particularly dynamic field, and those of us working in these trenches like to share our thoughts about this ever-changing environment. I’ve taken the opportunity to interview a dozen well-regarded experts in the industry, and ask the two biggest SEO questions on marketers’ minds for 2014. What big changes to the SEO industry do you predict will take place this year?
The “Marketing” Guide for Higher Education Content Marketing
SEPTEMBER 18, 2015
They are coming to your page from either an organic source (Google/Bing) or through some medium of paid advertising. The answer is most likely no, but just like the greater game of SEO, a blog is a contributing factor to the overall decision process. Put content like that out on Twitter, Pinterest or Facebook, the places more largely populated by the undergraduate population.
Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends
MARCH 26, 2014
Doesn''t it seem like every time you turn around there''s a new SEO update? It can be very confusing to stay up to date with everything going on in the world of SEO. It may be even harder if you''re not an SEO expert who understands the terminology of these updates. Here''s a process you can follow to remain in-the-know. 1) Create a stream on Twitter. Danny Sullivan.
2011 #Nifty50 Top Twitter Women
Blue Focus Marketing
MAY 8, 2011
Cheryl and I thought it would be a great idea to collaborate on this special social media project – and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D. And she’s energetic and inspirational on Twitter. What is it? amberbuhl.
Measuring Year-End Marketing KPIs – Where’s the Data?
DECEMBER 4, 2015
Twitter. Twitter Analytics allows marketers to dive deeply into facts and figures about their followers. With Twitter Analytics you can learn this and more about your audience. The data here can help in understanding how much effort to place behind Twitter social media marketing in 2016, too. Google Analytics. Where did the year go? Engagement Data. Sentiment.
The 24 Best Visual Content Creation Tools
DECEMBER 6, 2016
Google Review Count: 366. Google Review Count: 259. Showcase reviews: Snall Business Trends. 3) Google Charts. Google Review Count: 249. Sample review: “Google Charts offers a gallery of ready-to-use chart types, from simple line graphs to geographical maps and timelines. Google Review Count: 236. Google Review Count: 235. 24) Google Sightsmap.
The Top 20 Places Your Business Needs to Be Listed Online
APRIL 3, 2014
To get you started, here’s a quick guide to the top 20 online directories and links to their sign-up pages: Google Places for Business. Listing your business on Google Places for Business should be at the top of your priority list. Google outperforms every other search engine by a long shot. In fact, Google receives nearly 6 billion searches per day. Registering for a business listing on Google is easy and free. Business listings appear in Google Maps. Happy customers can leave reviews on your Google+ page. Advantages. Advantages. Yahoo!
32 Influential B2B Social Media Profiles (People) to Follow on Twitter
MARCH 7, 2013
Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Equally important is the ability to analyze successful Twitter users and learn from their process, particularly when it pertains to social media. SM/PR/Marketing/SEO/Brand ninja. “B2B marketing consultant focused on web presence optimization: SEO, SEM, social media, online PR.
Why aren’t you already cross-posting on LinkedIn?
MARCH 10, 2015
Unless you’re preserving your precious bodily fluids — in this case your Google Juice — for SEO and SEM, you really should be cross-posting your articles onto platforms where you’ve already developed — or are developing — a reputation, a following, and a built-in readership. On Medium, I have a potential readership of 4.8k Why Wait? Do it.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) 83% use Facebook and 53% are on Twitter, though that gap is expected to narrow by 2014 due to rapid growth in Twitter use. Pingdom ). 9.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. Add SEO to the list above and you’ve got WPO.
CMOs: Stop Believing These Digital Marketing Myths
OCTOBER 15, 2015
SEO Can Be Set It And Forget It. “The idea that SEO is a one-time project, or a project that requires the same amount of resources over regular intervals, is a faulty one. Search algorithms change all the time — content and SEO strategies have to be revisited at least yearly to make sure they’re still effective.” SEO Is Dead. SEM Is Not Good For Branding.
The Medium.com is the message
MARCH 3, 2015
I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. Share your old content via Twitter, Facebook, Google+, and maybe Pinterest? When you join Medium, you have the opportunity to link up your Facebook and Twitter accounts. and other network affiliates. The More the Merrier. The URL Importer. like to think it’s my 4.7k
How Social Media, Content Transform Marketing from Expense to Investment
JUNE 25, 2012
Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate.
The state of earned media blogger outreach
SEPTEMBER 22, 2015
It’s not because I’m a snob but because some things work with earned media — bloggers blogging about things that are relevant enough to the blogger that she is willing to not only engage with me but also to carry my client’s message through to their social circles on Twitter, Pinterest, Facebook, Google+, Instagram, and even on their blogs and Tumblrs. unless.”
The #Nifty50 Women of Twitter
JUNE 14, 2011
The #NiftyFifty Women of Twitter. Tom Pick ( @tompick ) and Cheryl Burgess ( @ckburgess ) came up with the idea of a #nifty50 award for top folks on Twitter. We posted about the #Nifty50 Men of Twitter, but I certainly do not wish to overlook the wonderful #Nifty50 women of Twitter, so I share these lovely ladies here. And she’s energetic and inspirational on Twitter.
A Small Biz Guide to Digital Marketing Acronyms
APRIL 1, 2014
If you’ve ever heard or read an acronym and secretly wondered what it meant, you’re not alone: “I think you should update your CTA so your CTR increases, which will positively impact SEM, specifically PPC, which will give you a better ROI, plus help out your SEO as you market to both B2B and B2C markets.” Search engines like Google, Yahoo! or Bing.
5 Steps for Crafting an Effective B2B SEO Blogging Strategy
APRIL 4, 2011
Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. E. Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals.
Mayday and Caffeine – Two Google Projects That Changed Your.
JUNE 23, 2010
In recent weeks, Google completed two rather significant changes; one, Mayday , is related to how Google handles search queries and the other, Caffeine , deals with how Google indexes the web. Here’s Google’s Matt Cutts with an explanation: CAFFIENE Think; search timeliness. Your B2B Marketing Plan Doesn’t Need Twitter. Should B2B SEO Include Landing Pages? 8.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. ” She quotes Wedbush Equity Analyst Lou Kerner, who has called Facebook “‘the second Internet,’ with time spent on Facebook and page views surpassing Google search.” Or that 73% of U.S. And 73% of U.S.
What is Webbiquity? How to Be Everywhere Online
JANUARY 12, 2010
Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. If SEO is about getting your website onto page one of Google, WPO is about owning that page. For example, Jill Konrath is webbiqitous for the phrase “selling to big companies, holding all 10 spots on the front page of Google for that phrase. Digg this!
5 Sites To Help You Find People To Follow On Twitter | B2Bbloggers.
JUNE 11, 2010
Followerwonk.com Twitter bio search. It offers very specific advanced search options to allow for very targeted searching of Twitter bios– including by location. Twellow.com Twellow is a directory of public Twitter accounts, and a service of WebProNews. wefollow wefollow is a Twitter directory and search to help you find like minded people with common interests created by digg.
MozCon 2013: The Recap of all Recaps
JULY 19, 2013
MozCon is an SEO conference put on by the folks over at Moz (formerly SEOmoz). They rightfully hype MozCon saying, “for three days, we bring you amazing, future-thinking content from industry leaders, deep diving into SEO, social media, marketing analytics, content strategy, data science, and so much more. Strings to Things: Entities and SEO: by Matthew Brown | Slideshare.
So what is native advertising?
MAY 27, 2014
The content tends to be camouflaged in native garb, looking and feeling like the surrounding editorial content in both tone and voice, whether it’s an article on the Atlantic, a Vlog on YouTube , a snappy on Instagram, or a pithy 140 characters dose on Twitter. guess we can call it buzz advertising, if you will. The Native Matrix. Who is it written by? Editorial staff. Sales staff/.
Can social media be the new white hat SEO technique?
JANUARY 17, 2011
When I started my agency, it started out as an organic SEO shop. Soon I realized that there were quite a lot of people who were consulting with organizations large and small about how to optimize their own sites and properties, there were black, gray, and white hat strategies who were offering e-books and conferences, training, and services to the point that the market was getting crowded, I was outclassed, and SEO and SEM were threatening to become a commodity, resulting in lower prices and a competition to the bottom. Image via CrunchBase. by Chris Abraham. and Bing.
How to use influencer marketing to promote your book
APRIL 28, 2015
Social media goes beyond blogs, Facebook, and Twitter – don’t ignore message boards and specialty sites. Mike Moran tapped me to help him and Bill Hunt track down everyone outside of their personal SEO/SEM database of contacts. For years, I did all of my blogger outreach campaigns using Excel spreadsheets and then Google Sheets. There’s So Much More than Mommy Bloggers.
Digital Marketing Strategy for Launching New Products & Services
SEPTEMBER 5, 2014
At Fathom, we usually engage in paid advertising, search engine optimization, or email marketing on any number of the following for a new product or service launch: Search Engines (Google, Bing, & Yahoo). Social Media Networks (Facebook, Twitter, LinkedIn, and Google+). Digital Marketing Online Advertising / SEM / Display internet marketing Online Marketing ppc SEO Social Media Businesses launch exciting new products and services every day, but not all of them succeed. like to call it the ‘Diversification Strategy.’ Defining the Diversification Strategy.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
At its current rate, Twitter will process almost 10 billion tweets in 2010. Sutton concludes, “Clearly, SEO is more effective at attracting attention and ultimately converting people. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans? Twitter has the fifth oldest. Adam T.
Leverage Your Hospital Ratings from the U.S. News & World Report
JULY 21, 2015
Content Marketing/SEO: There are several ways that you can leverage the U.S. News and World Report rankings (assuming your health system had positive rankings) for your content marketing and SEO efforts. News and World Report rankings found under the Google News section and on the first page of Google blend SERPs. Today was the official release date of the 2015-2016 U.S.
MAY 18, 2010
Automating such SEO tasks can propagate to most or all of an entire website, whether it’s 100 or 10,000 pages. While most B2B Search Engine Optimization efforts are focused on marketing activities that drive leads and sales, working holistically with SEO can deliver benefits that increase value or reduce costs in other areas of the company as well. How many off site? Sub domain?