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Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)

Webbiquity

Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success. Little wonder then that two-thirds of small to midsized-business owners plan to increase SEO efforts this year. Four Worthwhile Link Sources. Three Links Sources to Avoid.

Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. Last week our SEO team met with an organization’s marketing communications team. Link-Specific Metrics. SEO-Specific Metrics. Majestic SEO ACRank and ACRank Spread.

This One Thing Has Become The New SEO Reputation Management Secret This Year

Webbiquity

Google and other search engines have different criteria that they look for when they are trying to figure out the rankings for different keywords and phrases. The way that Google calculates these authority and trust indicators is by learning how long the domain has been in existence, how many links are pointing to it, and how many strong websites it is associated with.

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. Is There a Limit?

The Human Approach to Link Building Outreach

Biznology

To be upfront and honest, I have never been an “email marketer,” worked in sales, or have extensively even used emailing as a strategy before link building. While my professional experience may be lacking, I look at it as not having the opportunity to build bad habits, and I have been able to learn slowly from my mistakes. Photo credit: MyTudut. Be Conversational.

37 Fantastic SEO Guides, Tips and Tactics

Webbiquity

Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. But precisely what constitutes “best practices” in SEO is a continually (and lately, rapidly) moving target. Create link-worthy content.

How To Get Publishers to Open Your Link Building Requests

KoMarketing Associates

As we discussed the history of search engine technology and ended with the importance of both content and links for SEO, the question was ultimately asked, “ how do you actually get links? But you still have to start conversations and ask for people to link to your material. And don’t just link; explain why each link is valuable or relevant as well.

The Backbone of Link Building: Outreach Strategies

Biznology

Link building has become a vital part of any SEO strategy. The influence that links have on rankings in the search engine results pages (SERPs) continues to be significant–so an effective link building campaign remains important. Outreach is the foundation of an effective link building project. Reach Out! Photo credit: ~diP).

Nine More Expert Guides to Local SEO

Webbiquity

What are the best ways to build local links? Marketing Research Chart: Which local SEO tactics are organizations using? At the top of the list: including local keywords in content, blog posts, meta tags, and internal links; and including a local business address on website pages. Local SEO in 5 Easy Steps by Search Engine Journal. by MarketingSherpa. Though U.S.-centric,

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Link-Building Best Practices for Targeting a UK Audience

Hubspot

If so, there are several SEO strategies you should be adopting so you can rise in the rankings of google.co.uk, and thus, attract more traffic from your audience in the UK. To help you understand the best SEO tips for targeting a UK audience, we've developed a helpful, free tip sheet -- 10 Quick SEO Tips to Target a UK Audience -- that you can download, print, and keep handy.

Mobile SEO: How to Search Optimize Mobile Websites

Webbiquity

While mobile site SEO has some similarities to traditional best practices,  it also has many of its own unique requirements. Here are a set of on-page, technical and link-building techniques to optimize a mobile website for search. On-Page Mobile SEO Techniques. Facebook, Twitter, Google+ and email) on your mobile web pages to make them easy to share.

How to Dramatically Improve Organic Search Traffic

Webbiquity

If you are determined to get more organic traffic and make your website deserve to rank on the first page in Google, follow the below tips. 1. Use Google Webmaster Tools. By using Google Webmaster Tools you know when your website has coding- and search-related issues. Use Google Webmaster Tools to identify and fix 404 errors and crawling or security issues. Bounce rate.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. SEO practices which may be very effective one day are useless the next,  and then actually invite penalties, before being once again ignored. So what’s an SEO professional to do? Guides to SEO for Beginners. ” SEO Tutorial.

7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup. Third Party Mentions via List Building.

3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing.

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Understanding the Relationship Between SEO and SlideShare

KoMarketing Associates

Whether it’s writing blogs, publishing eBooks and whitepapers, or creating infographics, repurposing content enables organizations to extend their content’s reach and improve SEO. More specifically, I want to focus on the relationship between SEO and Slideshare. So what does that mean in terms of  your SEO? The Common Denominator Between SEO and SlideShare  . Links.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter’s 200 million users collectively tap out a billion tweets per week.

Google unmasks the anonymous with Google Authorship

Biznology

Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. This Google wants to triangulate real name with as much online behavior as possible. Google’s apps, products, phones, OSes, and services are just elaborate strategies to lure Internet denizens out of the cold and into the system. And Google makes quite a lot of money on the ads that are being run on many of these sites. Google’s conflicted.

Link Building Strategy: How to Get First Links for Your New Blog

Writtent

Thanks to Google’s Panda and Penguin updates, getting your blog to appear on the first page of search results is trickier than ever. Building links is frowned upon, but you still need links to rank well. So what kind of link building strategy can you use to get the high-quality links you need without incurring the wrath of the Google gods?

7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup. Third Party Mentions via List Building.

3 Ways Social Media and SEO Can Work Together

KoMarketing Associates

The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. 10 Things I’ve Learned About SEO in 2014. Link building done on its own is not nearly as effective as it can be when incorporating the social media teams’ efforts.

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5 Critical Roles that Need SEO Skills

Biznology

Last month, I said that SEO is the top skill for digital marketers. Many people in my Twitter stream are calling SEO the bane of the web. markschaefer, for example, recently tweeted: “SEO is the plague of the world.” The point of this post is to counter these objections and show how SEO skills are so vital to critical web development roles. Designers.

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Webinar: Making SEO Fun In a “Boring” B2B World

KoMarketing Associates

The webinar will cover B2B SEO tips, including ways businesses can think outside the box and make their SEO efforts fun. “For many B2B companies, creating new content and thinking about link building can be daunting, especially if you don’t have a product people love to talk about. Title : Making SEO Fun in a “Boring” B2B World.

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Why SEO is Really Dead This Time and What to Do About It.

Biznology

SEO is dead! SEO is dead! Every time Google changes its algorithm or a new social media technique takes off, it’s tempting to say that SEO is dead. And, viewed narrowly enough (SEO is keywords in titles or SEO is links), any of these changes might mean that SEO is dead for you–if that is all SEO was to you. Google+.

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The state of the nation on SEO, content strategy and earned media

grow - Practical Marketing Solutions

It’s about insight. A lot of SEO still seems to focus on coming up with really clever ways of creating content, and then more content. They ” You mentioned SEO a few times. What does SEO even mean today in this world of content marketing? With SEO, of course, there are still traditional things one can do to help Google do its job because Google is far from perfect!

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8 Key Changes In Google Search B2B Marketers Should Know

KoMarketing Associates

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study  outlines the evolution of Google search results from 2005 to today. Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. Guest Posting for SEO. Mobile Prioritization in Google Search Results.

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12 SEO Experts Weigh In on SEO 2014 Predictions

Marketing Action

SEO is a particularly dynamic field, and those of us working in these trenches like to share our thoughts about this ever-changing environment. I’ve taken the opportunity to interview a dozen well-regarded experts in the industry, and ask the two biggest SEO questions on marketers’ minds for 2014. What big changes to the SEO industry do you predict will take place this year?

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5 Action Items from #SMX Advanced 2013

KoMarketing Associates

From authorship to technical SEO to paid social tactics, the conference covered all aspects of search. ” Each speaker offered some good tactics around community building, social targeting, content creation, and even some local strategies. My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+. If you have any questions about the presentation, don’t hesitate to send a message or connect via  Twitter or Google+.

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Integrated Marketing is back–it’s the new SEO

Biznology

How many times have you heard “organic content,” “ content marketing,” “it’s all about content,” or some derivation of these?  A friend of mine, Jeff Sauer gave a great presentation on how SEO is changing and where it is going in the future at the last meeting of the NJ chapter of MENG (Marketing Executives Networking Group). Links. 5. Google knows this!) Content. 2.

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40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)

Webbiquity

Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). And with continual algorithm changes by the search engines and the emerging importance of social signals and content, SEO ranking signals, responsibilities and best practices continue to evolve. How to keep up? And more.

Best SEO Guides, Tips and Resources of 2010

Webbiquity

That makes optimization more important than ever, and leads to questions like: How can SEO be used in online reputation management? What common SEO mistakes are critical to avoid? How important are footer links to SEO? How does the introduction of Google Instant change SEO tactics? SEO Basics. SEO: A Comprehensive Guide for Beginners by KISS Metrics.

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Fathom SEO Pulse #52: 2016 Predictions, Building the Right Dashboards & More

Fathom

Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “7 SEO Trends That May Dominate the Web in 2016”. What SEO factors will remain important and which ones will become more important in 2016? link]. link].

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The 17 Best WordPress Plugins for Social Media, SEO, and Better Visitor Engagement in 2013

WindMill Networking

Speed is important for many reasons: In the words of one SEOMozer : “ In my world, if you really care about SEO, you need to care about how fast your pages load. As long as Google’s search algorithm remains a mystery, you’ll never know what type of optimization tipped your site from page 3 to page 1. Really Simple Facebook Twitter Share Buttons. Hello Bar.

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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. always find it interesting that “SEO” gets put in an isolated category. From SEO can certainly be augmented through and augment email marketing campaigns. Email Marketing. How so?

The state of the blogger outreach union ten years on

Biznology

Or, just dropping blurbs here and there on Twitter , Facebook, Pinterest, and even Google+. And people had better like you because if they don’t love you then you’re just going to come across like those terrible pitches you get via automated robotery on LinkedIn and via DM on Twitter. Facebook Google Google Calendar ios linkedin twitter YouTube

11 tips and tools to jump-start your SEO

Biznology

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing)  is a primary requirement. But Photo credit: Sean MacEntee.

Consumer Brand SEO Pulse: 3.5.15

Fathom

Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Whether it’s making sure your website is mobile friendly or determining if link building is dead, we’ve got you covered.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool.  I’m 51, so as a former media buyer in a past life, I remember the days of typewriters, graph paper,  Arbitron and Nielsen rating books (I still have an old reach/frequency slide rule!), Twitter Ads. Twitter Advertising. Skyglue takes Google Analytics to the next level.

Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More

Fathom

Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “Google to Show iOS App Content In Index By End Of October”. link]. Keyword research and optimization is still a huge part of SEO. link]. link]. link].

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7 Common SEO Myths to Throw Out the Window Immediately

Hubspot

To say "SEO has changed a lot” would be the understatement of the decade. Just take a look at how Google’s Panda and Penguin algorithm updates shook the world of SEO professionals. Marketers and SEO agencies worldwide halted their link-building and keyword-obsessed ways, and swapped it for a long overdue focus on quality content. Far from it. after domain.

10 Awesome Google+ Presentations to View Today

Hubspot

The social media and marketing worlds are abuzz with the launch and initial success (over 25 million users already!) of Google's new social network, Google+. I'm only just beginning to understand how to use Facebook, LinkedIn, and Twitter for business !". Google+ is here. Google+ is here. Google+ 101 Guide " by Supernova Studios. Google+ 101 Guide.

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31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. Relying on organic SEO?

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What is SEO? 8 Resources To Propel You To The Top of Search Rankings

B2B Marketing Insider

There have been some amazing articles written over the last few weeks about SEO. And yet, some marketers still confuse SEO with paid search. So I will try to answer the basic question: what is SEO? What is SEO? wrote this post to be used for those executives outside of marketing who may not understand SEO and may never need to. The SEO Hierarchy Of Needs.