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SEO: Do MetaTags Matter for Search Engine Performance?

B2B Marketing Traction

In this blog post, I summarize which metatags matter and which don’t when optimizing your website for search engine performance. What MetaTags Matter to the Search Engines. You need descriptive titles that give visitors and search engines a clue to what exactly each page is about. Page Titles Rule!

SEO 100
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Why Google Doesn’t Like Your Flat Website

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Google can distinguish if content is copied from other sites or very similar to content on other sites – aka boring. But, if your website is just an amalgam of landing pages going to nowhere (in other words your pages don’t go deep with drill-down capability to more gooey, rich content), Google is less than impressed.

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More SEO Tactics Bite the Dust with Google Penguin 2.0

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Two months ago Google ratcheted up its scrutiny of external links coming into sites in its algorithm release called Google Penguin 2.0. Google Penguin 1.0 Google Penguin 1.0 In May 2013, Google Penguin 2.0 That being said, what DOES work now for SEO (search engine optimization)? Google Penguin 2.0

Tactics 100
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Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know

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Google changed their search engine algorithm to favor mobile friendly websites. Google announced this algorithm change early – a few months ago – letting website owners know that they would begin to favor mobile friendly websites in the search results starting on April 21.

Google 100
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Where in the Product Lifecycle is SEO?

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In the early nineties, Search Engine Optimization or SEO had a slow start, typical for new technology. When I first started working on SEO in 1998, there were a dozen or more search engines – it was a fragmented industry. Along came Google, consolidation began to happen, and a growing industry was born.

SEO 100
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3 Reasons Headlines Matter on Your Website or Blog

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But headlines are not just a key factor for getting found by search engines. Headlines do help the search engines index the content on your site. The search engines use headlines for efficient indexing of relevant content on your site. Photo by mikecogh on Flickr - Some Rights Reserved.

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5 Signs You’re Buying SEO Snake Oil

B2B Marketing Traction

When you bought SEO services, did you pay to improve your website’s performance in search engine results? If your SEO vendor doesn’t understand the latest search engine algorithm changes (notably Google Penguin 2.0, Marketing Soapbox Search Engine Optimization content optimization SEO website'

SEO 100