Convince & Convert

OCTOBER 8, 2015

Let’s face it: Google loves Wikipedia. It seems like we see a Wikipedia result in nearly every search result page (a.k.a. “SERP”). However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly. percent of the SERPs—much less than Wikipedia.

Wikipedia 147

Wikipedia Google SERP Business 147

ClickZ

JULY 16, 2021

Keyword difficulty (KD) is an essential metric to assist marketers in formulating an effective SEO strategy for reaching the top of search engine results pages (SERP). Focusing on a keyword with a low KD score can achieve faster results with traffic from search engines as there is less competition.

Lead Scoring 141

Lead Scoring Lead Ranking Keywords SERP 141

seo.co

APRIL 11, 2021

Enter Google shopping, another third-party online marketplace platform. Google shopping hosts endless amounts of products on its site. Like its search engine, Google Shopping is a giant aggregator of information, only it is dedicated to physical products for sale. What is Google Shopping?

Work Management 107

Work Management Google Marketing Budget ROAS 107

The Lead Agency

APRIL 2, 2024

In that short timeframe, Google made all AI content violate its guidelines before backflipping once the AI cat was fully out of the bag. Then Google did what Google does best. Don’t just write for search engines We mentioned above Google’s extra acronym. It wasn’t anything new.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

The Lead Agency

NOVEMBER 27, 2019

Google has said over and over again that SEO is not a paid activity. This means that advertising with Google Ads will not have an impact on your organic search rankings. We definitely believe that using Google Ads alone is not enough for your site to see a boost in its results on the SERPs.

Paid Search Agency 87

Paid Search Agency SEO Google Ads 87

Stevens & Tate

JULY 25, 2022

Search Engine Optimization (SEO) is the strategy of improving your website’s ranking on search engine results pages (SERPs). If you do any online marketing, then the odds are you have some basic understanding of SEO. The secret to SEO is that Google uses countless factors to determine website rankings.

SEO 131

SEO Optimization Tips Lead Scoring 131

Hubspot

MAY 7, 2019

Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”. So, let’s look at a few of 2019’s top Google Search statistics and take a deeper dive into the trending searches that guide your marketing strategy. source: Google ).

Statistics 101

Statistics Google Click Rate Adwords 101

Unbounce

JUNE 15, 2023

With the possibility of AI providing custom-generated responses to digital search queries, folks might soon be less motivated to click through to your website to find the answer they’re looking for. Why bother sifting through endless search engine results when you can have AI explain what you wanna know directly? Let us pray.

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Consider: While Google doesn’t disclose exact figures, numbers are estimated to be anywhere from 3.5 Any way you slice it, it amounts to millions of searches per minute , all day, every day. The reason for utilizing SEO as part of your search marketing strategy is simple.

Search Marketing 125

Search Marketing Paid Search Agency Planning PPC 125

Directive Agency

DECEMBER 13, 2019

Shifts in the Search Engine Result Page. The objective of Google is to provide users with the most relevant results for their queries. The related search query concerning buyer enablement is known as a commercial investigation. of the search results were comprised of some review site or comparison article.

Peer-to-peer 102

Peer-to-peer SERP Comparison Purchase Intent 102

Stevens & Tate

DECEMBER 16, 2022

Traditionally, search engine optimization (SEO) was based on a handful of factors, from keyword use to link building. Google and other search engines would use algorithms to rank content based on these factors. However, the introduction of marketing AI has changed the way Google is able to rank content.

Marketing AI 114

Marketing AI SEO Effectiveness Planning 114

KoMarketing Associates

JUNE 1, 2016

Take a look at the new layout of Baidu’s search engine results page: Implications for B2B Marketers. These major changes have only been in place for about a week, but it will affect search engine marketing in China going forward for B2B marketers. Recommendations for Search Engine Marketers.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

Biznology

DECEMBER 27, 2013

And, while looking through some year-end reports, I had a chilling thought: What if Google really sticks it to us next year? Now, before we go too far down this path, let’s be clear: I’m not asking whether Google is evil. Growth of Google Now and Conversational Search may further reduce your opportunity to be seen.

Paid Content 80

Paid Content Google RSS SEM 80

KoMarketing Associates

SEPTEMBER 11, 2013

But good analysis requires a thorough understanding of the specific components of a search engine result listing. As Google technology continues to innovate, the depth of information found in the search engine results page (SERP) has certainly expanded. Search Result Title. HTML Title Best Practices.

Allocation 120

Allocation SERP Search Engine Marketing Tagging 120

Conductor

OCTOBER 20, 2020

We have access to more digital tools than ever, but search continues to be the most used, especially in the beginning of our unique researching and buying journeys. In fact, 93% of online experiences begin on a search engine. And with Google processing more than 3.5 Reason 2: SERP Real Estate.

Paid Search Agency 77

Paid Search Agency Organization SERP Marketing & Strategy 77

Hubspot

DECEMBER 22, 2020

This is why Google has become a modern day casino for advertisers. The marketing team at Toast is gambling on the mere possibility that restaurant managers seeking a phone system might also be in the market for POS software. Google often signals their own interpretation of a search term, based on the types of results.

PPC 101

PPC Work Management SEO Top of Funnel 101

ClearVoice

JUNE 2, 2023

When you think about a search engine, what comes to mind? Probably Google. Google is the world’s most popular search engine and the most popular website. So much so that in 2006 “Google” was officially recognized as a verb. Google also owns the second-largest search engine, YouTube.

Privacy 64

Privacy Cross-Selling SEO CAN-SPAM 64

SmartBug Media

AUGUST 27, 2021

For example, you could use search ads as a top-of-funnel tactic or layer a remarketing audience onto a video strategy, and then it becomes bottom-of-funnel. Use Google Analytics to gain insights. “I Using the time decay attribution model in Google Analytics will give you better insight into the channels leading your conversion rate.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

ClearVoice

JUNE 27, 2022

This is why strategies like search engine optimization (SEO) and search engine marketing (SEM) play such an important role in digital marketing. Search engine optimization or SEO is the practice of optimizing a site to improve its ranking in organic search engine results pages (SERPs).

SEM 52

SEM Paid Content Lead Scoring Lead Ranking 52

Biznology

JANUARY 21, 2013

Google Authorship is making big waves in the SEO and digital marketing worlds. Eventually, possibly within the year, Authorship will contribute to Google’s Author Rank. Eventually, possibly within the year, Authorship will contribute to Google’s Author Rank. Image via CrunchBase. An SEO Boost. The Downsides.

SEO 80

SEO Google SERP CTR 80

Directive Agency

AUGUST 8, 2017

You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. The reality is that unless you’re already one of the biggest, baddest brands out on the market, you’re probably not going to rank on the first page. PPC metrics are thankfully transparent.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Choozle

MAY 5, 2021

How many times a day do you search for something online? Google processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Jump to: What is search advertising? What is search advertising?

Paid Search Agency 52

Paid Search Agency Advertisements Advertising Top of Funnel 52

Content Marketing Institute

NOVEMBER 16, 2018

One of the most talked-about shifts in the search world this year has been Google’s transition to mobile-first site indexing – i.e., crawling the mobile version of a site page to analyze its content and determine its ranking rather than using the desktop version. It’s not separated out in our Google Analytics.

SEO 91

SEO SERP Mobile Advertising SEM 91

Moz

JANUARY 5, 2020

It does my heart good to see it, but here’s my completely unsentimental take on the challenges you face: The Internet, and Google’s local platforms in particular, are a complete mess. Google is the biggest house on the local block; you can’t ignore it. Level 1: Feed Google. Image credit: Mcapdevila. How do you do this?

Google 78

Google SEO CAN-SPAM Communities 78

Hubspot

JULY 18, 2019

It's important to build a Google presence if you want your organization to succeed, and by increasing your rank among search results you're improving your online visibility and domain authority. According to Power Traffick, the top three links on a search engine results page (SERP) capture almost half of all traffic for that keyword.

Paid Content 78

Paid Content PPC Paid Search Agency Traffic 78

KoMarketing Associates

JUNE 18, 2013

My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+. If you have any questions about the presentation, don’t hesitate to send a message or connect via Twitter or Google+. Audit Your SERPs.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Webbiquity

SEPTEMBER 5, 2017

Actionable Tip: Utilize the SERP (search engine results page) overview tool at ahrefs.com to determine what kind of results, organic and paid, are showing for keywords you’re considering. Google will see this increase in attention and take note. Drive additional traffic and eyes to your page.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

KoMarketing Associates

AUGUST 29, 2013

Both Google and Bing offer structured data markup testing tools, which can help webmasters better understand if their implementations of markup are correct and how these search engines “see” marked up digital information. Authorship – Google Authorship aligns perfectly with content marketing efforts.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

PureB2B

APRIL 27, 2021

Content farms produced volumes of low-quality content, enabling them to dominate the search results. At one point in the history of SEO , former Google CEO Eric Schmidt referred to the internet as a “cesspool,” which the company had to clean up in the years that followed. You’ll need your content to rank high on SERPs.

SEO 62

SEO Content Marketing Content Paid Search Agency 62

PureB2B

APRIL 27, 2021

Content farms produced volumes of low-quality content, enabling them to dominate the search results. At one point in the history of SEO , former Google CEO Eric Schmidt referred to the internet as a “cesspool,” which the company had to clean up in the years that followed. You’ll need your content to rank high on SERPs.

SEO 62

SEO Content Marketing Content Paid Search Agency 62

Hubspot

MARCH 26, 2020

SEO, or Search Engine Optimization, is essentially the process of expanding a company’s visibility in the organic search results on engines like Google. When a user types in a certain keyword, SEM enables your business to appear as a result for that search query." Google Search Console.

Paid Content 98

Paid Content Lead Generation Budget Programs Lead Scoring 98

KoMarketing Associates

MARCH 3, 2015

One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

KEO Marketing

SEPTEMBER 28, 2017

Ultimately, being an SEO expert requires an understanding that the overall search engine optimization process is ongoing, especially if hoping to achieve and maintain top positions on search engines result pages (SERPs). Adapt to SERP changes and adjust strategy quickly. Search engine results take time.

Optimization 48

Optimization Paid Search Agency SERP SEM 48

EMagine B2B Blog

DECEMBER 10, 2018

While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured. PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads.

Paid Content 67

Paid Content PPC Organization SEO 67

EMagine B2B Blog

DECEMBER 10, 2018

While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured. PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads.

Paid Content 66

Paid Content PPC Organization SEO 66

Conductor

JANUARY 4, 2022

When it comes to getting on the first page of SERPs, companies should focus on providing a great web experience —down to every individual page—along with improving overall brand perception online and increasing overall brand presence online. Instant indexation expands to Google. What will adapting look like in 2022?

Trends 115

Trends SEO Paid Search Agency Marketing Budget 115

Adobe Experience Cloud Blog

OCTOBER 25, 2017

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. It also highlights that competition is stiff in search engine marketing. As marketers, we’re always looking for a way to get ahead of the competition. would take forever.

Adwords 134

Adwords Cost per Acquisition Optimization Tips 134