SEO vs. SEM: Combining the Two to Maximize SERP Real Estate
Brightedge
MAY 7, 2021
Search engines are better able to understand search intent therefore your content should be absolutely written for users in order to rank well. Creating content that is well-optimized without spending ad dollars is a long-term plan for ranking high in the SERPs. This can be due to click fraud. What is SEM?
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