Does this mean that it’s not possible for a small business to gain considerable rewards from search engine optimization? It’s easy to look at the search results for the most competitive keywords and to assume that you need to be ranked for these phrases in order to succeed. There’s a good chance that you’ll find that these search terms tend to be dominated by the big brands and corporations. The reason why big companies are able to control the search space is because they have significant online marketing budgets. Target cost effective search terms. MORE >>

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. profile alone won’t get you much. Interact (e.g., MORE >>

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French. There you have it, the #Nifty50 Women of Twitter for 2012. MORE >>

Watch this video: If you have a lack of ideas just crowd source your video to your audience, for example to your Facebook friends and Twitter followers. Ask your collages to explain one of your products in plain English and upload, add a descriptive title, tag and describe this video to help search engines to index it and your audience to find it. Tweet this on Twitter! The average internet user is watching 30 minutes of video online daily! These people mostly lookout for entertainment. Videos made as product pitches are not a good bet to attract interested people. MORE >>

Yet we tolerate exactly that type of behavior from leading search and social media sites every day, and even reward them with growing traffic and more of our precious time. potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Given these issues, it’s little wonder that Facebook has the lowest user satisfaction rating of all the major social media sites. Google. Twitter. You can’t even find anyone working in the place. Twice. Facebook. And listens. MORE >>