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Trending Sources

You’re doing a terrible job with search and social

Biznology

My consulting includes doing very deep, thorough, site audits. I’m looking for issues that have been recently killing their recent performance on search. All of my clients are convinced that there’s something outside themselves that have resulted in their site crashing in organic search. Google hates abandoned content. It’s seriously Google’s playbook.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. Stacey Acevero. Elyse_D.

What Could Kill Google and Facebook

Webbiquity

Yet we tolerate exactly that type of behavior from leading search and social media sites every day, and even reward them with growing traffic and more of our precious time. potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Given these issues, it’s little wonder that Facebook has the lowest user satisfaction rating of all the major social media sites. Google. Twitter. You can’t even find anyone working in the place. Twice. Facebook. And listens.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. Stacey Acevero. Elyse_D.

5 Online Marketing Goals that Make (Dollars and) Sense

Biznology

By contrast, goals like “We’re going to gain 100 new followers on Twitter every month” may be measurable and actionable, but to what end? Then make a list of the top pages on your site that have an above average bounce rate ( Google Analytics has a simple report that shows the same thing). Most analytics tools allow you to measure conversion rate by search term.

KoMarketing Heads to ad:tech San Francisco April 9 – 11th

KoMarketing Associates

The event features two days of sessions covering digital marketing topics such as social media, mobile development, display advertising, search marketing, and more. Amand, VP of Marketing, Crimson Hexagon; and Wendy Lea, CEO, Get Satisfaction. Connect with KoMarketing ahead of time on Twitter @KoMarketing or @Casieg and through our  Google+ Page. Events Search Engine Marketing BlogKoMarketing will be taking the stage at ad:tech San Francisco , April 10th to discuss social media marketing. Date/Time : Wednesday April 10th, 2:15pm. Room : 3022/3024.

How to Focus Your Marketing Efforts Through ToFu, MoFu and BoFu Stages

Act-On

They may have discovered you on social media, seen an ad, or Googled a search term and found you on the search engine results page. These leads often enter your funnel by searching for terms on the internet that relate to your product or service. In fact, 71% of B2B researchers start their research with a generic [not branded] search. Blogs. eBooks.

From Scratch: Four (Free) List Building Strategies

Act-On

We see many marketers leverage the size of their subscriber list to indicate satisfaction, with offers like: “Join more than 70,000 professionals…”. What works in social one month can change quickly, whether at the whim of engineers changing their social platform’s algorithms or because of the natural swarming of (and abandonment by) people in social channels. Welcome back! Be funny.

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Get Found: How to Incorporate SEO into Your Editorial Calendar

Hinge Marketing

So, when a prospect types a phrase related to your firm’s offering into Google or another search engine, you want your content to appear prominently in the results. This is why search engine optimization (SEO)—making your content favorable to the search engine algorithms—is critical. Google will penalize you for this.

Six Ways to Search-Optimize a Blog

Webbiquity

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. 1. Furthermore, some of these are virtually worthless for search (e.g. 

Integrating Social Media and Search

B2B Marketing Insider

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI  written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. The Social media can also help on the paid search side. Analyze keywords.

5 Reasons to Hire a Content Marketing Writer for Your Business

Writing on the Web

Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate. Even if you’re a great writer, or have people on staff who are, it takes time and skill to craft an article, blog or newsletter appropriate for both your audience of potential customers and the search engines.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). When blogging for a business, marketers should create posts that are optimized with keywords that their target audience is searching for and provide helpful, educational material to these readers. Learn how to crowdsource a blog post using Google Docs here.). 38) Google+. 13) CASL.

Top Internet strategy, marketing and technology links for the week of March 30, 2013

Sazbean

News & Notes

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Salesforce.com, Google. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. DM: Direct Mail, or Direct Message (Twitter). Direct Message: A message on Twitter used to get in touch with a Twitter follower directly and in private. This Twitter trend is outdated: Find out why. GA: Google Analytics.

6 Essential Social Media Lessons From Top Executives

Hubspot

Despite the upsides of social media involvement, the vast majority of c-level executives remain absent from social channels like Twitter, Facebook, and LinkedIn. Richard Branson is very active on social media, and not just on Twitter and LinkedIn. Don’t worry about keeping your Twitter profile private, and make sure your LinkedIn profile is as public as possible.

The Future of B2B Marketing: It's Social

B2B Marketing Insider

In the era of Facebook, Google , Twitter and Yelp, buyers have as much control over the flow of information as salespeople. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. But what does that mean…?

What Life in Modern Marketing Looks Like: 13 Personal Stories

CMO Essentials

turn to Twitter for information. For a computer science nerd like me who once worked as a network engineer, nothing has given me more joy and satisfaction than being a marketer. What is life in modern marketing like? Well, 100% of respondents in Aberdeen’s customer experience management research cited that they use two or more channels to interact with buyers. er, borrowed ?

How to Master Local Lead Generation

PureB2B

Find out which keywords your customers are using when searching your product or the questions they’re asking online. By optimizing your site to fit the needs of your local audience, it’s more likely that your page will rank well in local online searches. simple way to locally advertise your business online is through Google AdWords. Why Target Local? Localized SEO.

Internet Trends From The Web 2.0 Summit

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 But not anymore as it is hard to decide whether you would rather be Apple, Google or Facebook.  4.

87 New (Really) Marketing Automation Stats

Marketing Action

Search Engine Optimization. Per dollar spent, content marketing produces 3 times more leads than paid search. Additionally, it costs less than paid search: 31% less for small and mid-sized companies and 41% less for large companies. LinkedIn is 2nd (43%) and Twitter is 3rd (35%). SEARCH ENGINE OPTIMIZATION (SEO). Of those, 71.6% use Google.

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How to Calculate Social Marketing ROI

Paul Gillin

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. It may be possible to calculate a payback through extensive customer perception or employee satisfaction analysis, but why bother? Customer satisfaction. Sidebar –  Valuing Twitter Followers. EMC Corp.

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How to Attract New Customers – i?marketing (Part 2)

Marketing Action

Content, search and social (in that order) are the ultimate trifecta for inbound marketing success: Let’s look at each.   1.   The job of a search marketer is to make sure that a site and its content highly relevant for both search engines and searchers. There are more than 100 billion searches in Google every month. Editor’s Note: Our first regional i ?

5 principles of Information Architecture & why it matters to marketing

Earnest about B2B

But, for sites and apps, IA is all about the organisation and labelling of content to facilitate search and navigation – with the goal of making all that content usable and findable. Decreased customer satisfaction, decreased sales and customers seeking out a competitor are three likely outcomes. These can be found and listed on Google but provide a less ideal experience for users.

B2B 23

B2B Marketing Predictions For 2011

B2B Marketing Insider

While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels. And what a wild ride it has been. All rights reserve

How to Nurture The Great Unknown Leads

B2B Marketing Insider

The buying process begins with a stage of discovery where buyers are searching for clear definitions to problems and general information that will enable their teams to be better informed. According to the TechTarget and Google Study on Search by Buying Stage , almost half of all search responders provide incorrect contact details. These contacts may even get tossed.

Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Content.

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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Google. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. To get a feel for what students are studying in Social Media U, you only need to do a web search because many of the students arent just learning how to, theyre blogging about it too. google. twitter.

Class 62

Content SEO

delicious b2bmarketing

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. Asking the right questions when sourcing content for search engine and social media optimization can reveal substantial assets that many marketers didn’t even think of using. How many off site? Prove it!)

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4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! You can also consider posting behind-the-scenes photos of engineers hard at work on the next product release, or a smiling customer service rep on the phone with a client. link].

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media. Wrong.

How To Shorten The B2B Buyer Cycle With Landing Pages

B2B Marketing Insider

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA). Related Posts: Why Is Search…So…Darn…Hard?!

How To Use Paid Search To Target Buyers By Stage

B2B Marketing Insider

The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. Background This study is the 2 nd phase of a research project by both TechTarget and Google. The search queries were clustered into 4 groups: Brand, Issue, Solution and Comparison. Share your thoughts, post a comment. All rights reserved

6 Steps to Prepare for the Mobile Revolution

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 24, 2010 2 Subscribe 6 Steps to Prepare for the Mobile Revolution Share Earlier this week, I defined the 10 Reasons Why Mobile is Hot. Holy Cow! Need to Drive Leads?